HomeMy WebLinkAbout18A Emrgncy Business Relief - Augment FundingSTAFF REPORT
CITY OF PALM DESERT
ECONOMIC DEVELOPMENT DEPARTMENT
MEETING DATE: January 14, 2021
PREPARED BY: Martin Alvarez, Director of Economic Development
REQUEST: Consideration to augment the Unite Palm Desert Emergency
Business Relief Program with $1M in funding from the Economic
Development Reserve Fund to assist restaurants adversely
impacted by the COVID-19 public health emergency.
Recommendation
1. Authorize the $1 M in funding from the Economic Development Reserve Fund
to augment the Unite Palm Desert Emergency Business Relief Program
(EBRP) to assist restaurants adversely impacted by the COVID-19 public
health emergency.
2. Authorize the Interim City Manager to finalize program guidelines and
agreement/promissory note associated with the program.
3. Authorize the City Manager to execute any and all documents associated
with the above program, and allow the City Attorney to make non -
substantive changes.
4. Appropriate $1 M from the Economic Development Reserve Fund to the
Economic Development Fund to support the Economic Business Relief
Program.
Strategic Plan Objective
The approval of the proposed use of funds aligns with the City's Envision Palm Desert
Strategic Plan and Economic Development Strategic Plan in the following areas:
• Envision Palm Desert Strategic Plan, Economic Development Priority 1: Expand job
and business creation opportunities.
• Economic Development Strategic Plan (2018), High Priority (HPI) 2: Business
Retention and Expansion Program, (HPI) 3: Revitalization of Key Commercial Districts
Executive Summary
In May of 2020, the City Council approved the re -allocation of the funds associated with the
Invest Palm Desert Economic Development Incentive Program to the Unite Palm Desert
Economic Relief Program. This approval allocated $2M in five (5) Focus Areas to assist the
January 14, 2021 — Staff Report
Unite Palm Desert Economic Business Relief - Restaurants
Page 2 of 4
Palm Desert community and its businesses during the COVID-19 health crisis. If approved,
this item would authorize the use of $1M from the City's Economic Development Reserve
Fund to support the Unite Palm Desert Emergency Business Relief Program, specifically
assisting local restaurants. This proposed program would assist restaurants that are in
compliance with the current State Regional Stay at Home Order with up to a $10,000
forgivable loan and will provide funding for restaurants to provide free meals to seniors and
City of Palm Desert's affordable housing residents.
Economic Development Subcommittee Recommendation
Staff worked with the City Council Economic Development Subcommittee (EDC) to formulate
and review the Economic Restaurant Relief Program guidelines on January 8, 2021. Both
staff and the EDC recommend approval of the program formation and guidelines as identified
in the staff report below.
Background
On December 7, 2020, the California Governor re -issued a Regional Stay at Home Order to
address the spread of the Coronavirus known as COVID-19. COVID-19 has created
significant challenges for all of the City's residents and businesses. The Unite Palm Desert
Economic Relief Program approved by the City Council earlier this year set aside $2M to
assist the City's residents and businesses affected by the current economic challenges
caused by the COVID-19 pandemic. Under this program, significant relief has been provided
to residents, local businesses, and community partners.
The Unite Palm Desert Economic Relief Program allocated the following funds:
$1 M — $5,000-$25,000 Forgivable Small Business Loans (July 2020)
$400,000 — Hospitality Incentive Program (Buy 2, Get 1 Free Night Stay)
$100,000 — Community Partners (Priority One CV, Chamber of Commerce, Outdoor Dining)
$500,000 ($500K re -allocated from HIP) — $5,000 Forgivable Small Business Loans
(December 22, 2020)
On December 22, 2020, the City Council authorized the re -allocation of $500,000 from the
Unite Palm Desert Hospitality Incentive Program (HIP) to the Unite Palm Desert Emergency
Business Relief Program to issue $5,000 forgivable loans to businesses adversely impacted
by the December 7, 2020 State of California's Regional Stay at Home Order. The loan
program application period was opened on December 24, 2020, and closed January 8, 2021.
To date, staff has received over 130 applications, with only 100 businesses being able to be
funded at $5,000 each. Fifty-six of the applications received have been from restaurants that
have been adversely impacted by only being able to offer takeout service.
Discussion
On December 21, 2020, the Regional Stay at Home Order was extended. These health
orders continue to significantly add economic stress to the City's business community. Under
the recently extended order, the following businesses have been ordered to close or modify
their operations:
G:\CityClrk\AgendaBin\CC\01-14-2021\18 Econ Dev\01 EBR-Rest-1-SR 1-14-2021.docx
January 14, 2021 — Staff Report
Unite Palm Desert Economic Business Relief - Restaurants
Page 3 of 4
• Restaurants open for takeout only (no indoor/outdoor dining)
• Animal grooming facilities
• Body piercing shops
• Car washes
• Massage therapy
• Museums
• Personal care services (hair/nail salons, electrologists, estheticians, skin care)
• Tattoo businesses
• Bars
Our local restaurants continue to be adversely impacted by Regional Stay at Home Order.
Restaurants have specifically been impacted as their operations have been limited to
providing takeout service only. This current health order has been extended during our peak
economic period of the year. A period of the year where the City sees an extraordinary
increase in visitors and economic spending. In addition, the health order comes during a
period when the Coachella Valley experiences its best weather that would normally allow
restaurants to offer at minimum outdoor dining.
To assist our local restaurants, staff is recommending that the City Council authorize the use
of $1 M from the City's Economic Reserve Fund to augment the Unite Palm Desert Emergency
Business Relief Program and specifically assist restaurants with forgivable loans and an
opportunity to prepare and deliver meals to residents in need.
The Unite Palm Desert Emergency Restaurant Relief Program guidelines have been drafted
for your consideration. Below is a summary of the program guidelines:
• Unite Palm Desert Emergency Restaurant Relief Program Fund Allocation - $1 M
• Eligibility:
o Palm Desert restaurants affected by December 7, 2020, State -mandated
Regional Stay at Home Order
o $800K Allocation for Loans
■ $5,000 Forgivable Loan, plus additional $1,000/FTE (pre -pandemic)
with a maximum $10K
o $200K Allocation for Restaurant Meals to Qualifying Residents
■ City Affordable Housing Residents
■ Qualifying Senior Residents
o Max $5,000 Meal Allocation per Restaurant
■ $22/Meal + $5 Delivery ($200K/$27= 7,400 Meals)
■ Meal Health Quality to Meet Great Plates Program
o Must comply with the State Regional Stay at Home Order issued December
7, 2020, extended December 21, 2020 and as may be amended or extended
o Must stay open for takeout service (or operate as allowed by current/future
COVID-19 Regional Health Orders)
o Must remain in operation through May 31, 2021, to receive loan forgiveness
o Must be in compliance with all State, County and City Laws and Ordinances
o Application Period to Be Re -opened Jan.15 — Jan. 29
G:\CityClrk\AgendaBin\CC\01-14-2021\18 Econ Dev\01 EBR-Rest-1-SR 1-14-2021.docx
January 14, 2021 — Staff Report
Unite Palm Desert Economic Business Relief - Restaurants
Page 4 of 4
The forgivable loan will be memorialized with a promissory note, similar to the previous
business relief loans issued by the City in July 2020. The promissory note/loan agreement is
currently being finalized by our legal team and staff request authorization be granted to the
City Manager to finalize. If approved, the Emergency Restaurant Relief Program is expected
to assist approximately 80 restaurants that have been adversely impacted by the State
Regional Stay at Home Order due to the COVID-19 pandemic. The program will also provide
approximately 7,400 meals to qualifying senior and affordable housing residents. City staff
will coordinate with the participating restaurant to ensure the meals meet the Great Plates
nutrition criteria. It is envisioned that participating restaurants will coordinate with City staff
to market the program to qualifying residents.
Staff recommends approval.
Fiscal Analysis
Funds in the amount of $1 M to support the Unite Palm Desert Emergency Business Relief
Program are available in the Economic Development Reserve Fund. Staff recommends utilizing
these funds to assist Palm Desert restaurants and residents currently impacted by the Regional
Stay at Home Order.
LEGAL REVIEW DEPT. REVIEW
RH
Robert W.
Hargreaves
City Attorney
M arti,vl. A Gv-a-re
Martin Alvarez
Director of
Economic
Development
FINANCIAL
REVIEW
2a4-1,et141.
ASSISTANT
CITY MANAGER
Andy Firestine
Janet M. Moore Andy Firestine
Director of Finance Assistant City
Manager
Interim City Manager Randy Bynder: 744 47„,i,
TY COUNCIL
PROVED
:CEIVED
ON
DENTED
OTHER
EET G D14-
'ES: (
)ES:
(SENT:
STAIN:1' -
;RIFLED BY:
iginal oo"Yitfth CIO
rrL 1!I miming At-kly
*By Minute Motion, authorize the
Economic Development Subcommittee to
work with staff to finalize the free meal
restaurant program guidelines and
authorize coordinated free meals to our
first responders.
O .2$1\3- Randy - 01-14-2021\Econ Dev\01 EBR-Rest-1-SR 1-14-2021.docx