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Home My WebLink AboutTEMP SIGN PROGRAM HOME BUILDERSv CITY'OF PALL! DESERT DEPARTMENT OF COMMUNITY DEVELOPMENT STAFF REPORT REQUEST: APPROVAL TO EXTEND ,THE SUSPENSION OF CHAPTER 25.58 SIGNS, SECTIONS 25.68.090. A "AND M TEMPORARY; SIGNS, UNTIL SEPTEMBER 3, 2013, DAY AFTER LABOR,DAY TO ALLOW COMMUNITY HOME BUILDERS TEMPORARY SIGNAGE RELIEF DURING THE WEEKENDS STARTING FRIDAYS AT 3:00 P.MR AND ENDING MONDAYS AT 10:00 A.M. SUBMITTED,BY: . .Kevin Swartz, Assistant Planner DATE: March. 14, 2013 CONTENTS: 1. Maps of Residential Developments and Sign Locations Recommendation By Minute Motion: Approve-.an extension to suspend Chapter 25.68 Signs, Sections 25.68.090 A and M Temporary signs, to allow home builders: 1 • Six temporary off-,site signs not located within the public right-of- way • One 5'x20' banner per street frontage • Four company flags located at the entry of each residential development. h • Temporary' program from March 151 2013, through September 3, 2013, during the weekends, ,beginning- Fridays ,at:-3:00 p.m. and ending Mondays at 10:00 a.m. Back round r Can-May.24, 2012, the;City Council approved a three-month suspension.of Chapter 25.68 Signs, Sections 25.68.090 A and M Temporary signs. Sign Ordinance 25.68 prohibits any , off-site signage under Section 25.68.050 M, and advertising devices under Section 25068.050 A.,Advertising devices are defined as "Any balloon, flag, pennant, propeller, oscillating, rotating, pulsating, light, or other contrivance except a sign used to attract attention for the purpose of promoting (either directly or indirectly), the sale of products, of any person." ems- Staff Report Community Builders Temporary Signage Program Page 2of3 March 14, 2013 The approved temporary.program was from,May 25, 2012, through September 4, 20121 during weekends beginning Fridays at 3:00 p.m. and ending Mondays ,at 10:90 a.m., except for the holiday weekends of Memorial Day and Labor Day. On September 13,!2012, the City Council, extended the temporary. signage program from September 14, 2012,.to December 31, 2012. A representative from 'D.R. Horton spoke at the meeting stating'that traffic and home sales were up 30 percent from ,the previous year. The home builders were allowed the following:' • Six temporary off-site signs not located within the public right-of-way • One 5'x20' banner per street frontage • Four company flags located at the entry of each residential development l During both trial periods, four home builders participated.,Staff observed the visual and aesthetic impacts-on the community; made sure the home builders complied with the program; and analyzed the traffic. numbers to determine the, effectiveness of. the program. Attached to the staff report is a map showing the location of each residential development that participated.. Also, attached to the staff report are maps showing,the , sign locations. ; During the trial periods, staff received one complaint -regarding, the number of flags. Staff believes the number.of flags and signs, and the sizes approved,by the City Council were not overwhelming and were done tastefully. Each home builder was very easy to work with, and submitted their,Temporary Use Permit application before they started each trial program. Also, the home builders started and ended the trial programs'during the approved hours and days. Today, each home builder has indicated that traffic -and sales doubled during the previous trial period. Attached .to the staff report is a traffic report from D.R. Horton for two communities, Alegria at Spanish Walk.and Renaissance at" Ponderosa, comparing traffic numbers to last year's. D.R.-Horton has stated that because'of this program they are looking into purchasing the remaining 85 lots within Ponderosa and 212 lots within Spanish Walk. When the home builders initially, formed their group and presented their- need 'for additional signage, staff had concerns that other types of businesses would follow suit. During the trial periods, other businesses, and Andustries have inquired about the Possibility of receiving additional signage for advertising.. By extending the program, other businesses.may form groups, and craft,proposals to the City Council to increase their signage programs as well.. However, at this time staff has not received any formal proposals from other businesses and/or industry:groups. GAPlanningWevin SwartzlWordUsc Items=staff report for home builders.doc Staff Report Community Builders Temporary Signage Program Page 3 of 3 March i 41 2013 If the Community Home Builders do not follow the.guidelines of the trial period, Chapter 25..64 of the Palm Desert Municipal Code, Permitted ,Temporary Uses Section 25.64.080 Revocation, states that the Director of Community Development has the authority to revoke a temporary use.permit for.violations, or if found to be a nuisance or a danger to-the public health,and safety. Staff believes the signage did not have an adverse aesthetic effect on the community, and, is recommending extension of the program from March 15, 2013 to September 3I, 20139 :V4:.::. J Fiscal Analysis The number of homes sold during these trial 'periods has resulted from an increase in traffic. An increase in home sales does increase the .amount of property tax flowing through to,the .City; however, there are also associated increases in the costs of providing services to the additional homes. These costs are for increased infrastructure, emergency services, and other costs associated with operating the City. These Costs are anticipated as part of the build out of the City in accordance with,the General. Plan; therefore, there is no unexpected fiscal impact to the City as a result of this program. After.the extended trial: period the group, will provide data showing additional traffic numbers and quantity of homes sold. Submitted By: CITY COUNCEL A TION APPROVED DENIED RECEIVED OTHER Kevin Swartz Assistant Planner ET G DATE rC r� ME IN . ' AYES. S' i!? DaIZZ.kdX/.-r /K NOES: Al6rML Department Head: ABSENT: ABSTAIN: Original on File with City lerk's Office Lauri Aylaian, Director of Community Development Appr I: J n :Wohlmuth, City Manager GAPlanningWevin SwartzlWordWisc Items\CC staff report.for home builders..doc s A V .1 desert valleys builders association 2013 BOARD OF DIRECTORS PRESIDENT Mark Benedetti BMC Select Build 1-0 VICE PRESIDENT Joe.Hayes First Bank March 13,2013 SECRETAR.YITREASURERC= �a Eileen Eske Mr.John,Wohimuth e . Pacific Premier Bank VICE PRESIDENT City Manager 20. OFASSOC.IATES City of Palm Desert Allan Levin . - � mrn Allan Levin&Associates 73510 Freed Waring Dave c�x PAST PRESIDENT rn Palm Desert CA 92260. rn Mario Gonzales GHA Companies •� ,, CHIEF EXECUTIVE OFFICER RE: City Council Meeting--March 14,20.13 t.n >— � Gretchen Gutierrez Agenda Item: XVt. New Business, Item G DIRECTORS _ Request for Extension of Temporary Signs Wesley Ahlgren The Hemminigway Group Fred Bell Dear Mr.Wohlmuth: . Nobell Energy Solutions LLC On behalf of theD Valleys Association Brian Benedetti Desert al eys Builders Association(DVBA),we wish to thank you B A B Contracting and the City of Palm Desert City Council members for their decision to provide an- Andy Brakill extension until September 3 or e use of Temporary Signs for Community Coachellahella Valley Panting p �2013 f the p �Si g Tom DuBose Home Builders within the City of Palm Desert. Development Design&Engineering Margaret Drum Margaret Drury Construction The DVBA appreciates that the Council members recognized that providing this Tommy Fowlkes Coachella Vallev dater District p waiver.extension to the current Municipal Code,allows homebuilders within the ll Todd Hooks community additional-opportunities to promote their new sales neighborhoods, . Agua Caliente Band of Cahuilla Indians while maintaining citie esire f r continuity' ' Dave Lippert g s d o of the community visual impacts. Lippert Construction,Inc Heather Lo Building izer The DVBA looks forward to continuingthe relationship and exchange of ' Penta Building Group P g Bruce Maize. information-with you,the City.Council and staff and working towards ongoing FidNob Title Insurance support of the City of Palm Desert. If you have an questions,please feel free to Tom Noble PP tY y any q ,p s Noble&Company,LLC contact the DVBA direct at(760)776-7001 and again thank you for the decision to Dan Olivier Mueller/Olivier/Whittaker LLP continue the Temporary � g program p Si na a Relief ro ram to September 3 2013. - Alan Pace Petra Geotechnical Marvin Roos Best re ardS g MSA Consulting Inc Greg Smith, Smith-Kandal Insurance/Real Est Phil Smith Gretch tierr Sunrise Company Patrick Swarthout Imperial Irrigation District Desert Valleys Builders Association Jeff Wattenbarger Wattenbargerconstruction 75100 Mediterranean • Palm Desert • CA 9221-1, 1760) 776-7001 Office 9 (760) 776-7002 fax www.thedvba-.org CITY OF PALM.DESERT DEPARTMENT OF COMMUNITY DEVELOPMENT STAFF REPORT REQUEST: APPROVAL TO EXTEND THE SUSPENSION OF CHAPTER 25.58 1 SIGNS, SECTIONS 25.68.090 A AND M TEMPORARY SIGNS, UNTIL DECEMBER 31, 2012, TO -ALLOW_ COMMUNITY HOME . BUILDERS JEMPORARY SIGNAGE RELIEF DURING THE WEEKENDS STARTING FRIDAYS AT 3:00 P.M. ANDENDING MONDAYS AT 10.00 A.M. SUBMITTED BY: Kevin Swartz, Assistant Planner DATE:. September 13, 2012 CONTENTS: Letter from Dan Boyd Maps of residential developments and sign locations Traffic Counts from DR Horton Recommendation By Minute Motion, approve an extension to suspend Chapter 25.68 Signs, Sections 25.68.090 A and'M Temporary signs,.to allow home builders: six temporary off-site signs not located within the public right-of-way;; one 5'x20' banner per'street frontage; and four company: flags located,at' the entry.of each residential development. The continued temporary program p would continue from Sep tember 14,' 2012,.through.December 31, 2012, during the weekends, beginning Fridays.at 3:00 p.m. and ending Mondays..-. at 10:00'a.m. Background 'On May-24, 2012', the City Council approved a three-month suspension of Chapter 25.68. Signs, Sections 25.68.090 A and M Temporary signs. Sign Ordinance 25068 prohibits any off-site signage under Section 25.68.050 K and advertising devices under Section 25.68.050 A. Advertising devices are-defined as "Any. balloon, flag, pennant, propeller, oscillating,'rotating, pulsating, light; or other contrivance except a.sign used to attract attention for the._purpose of promoting (either'directly'or indirectly), the sale of products of any person.". The approved temporary program was from May 25, 2012, through Septembe.(4, 2012, during weekends beginning Fridays at 3:00 p.m. and ending Mondays at 10:00 a.m., except'for the holiday weekends of Memorial Day and'Labor Day. The :home builders were allowed the following. Ali Staff Report Community builders temporary signage program Page.2 of 3 September 13, 2.012 • Six-temporary off-site signs not located,within the,public right-of-way One 5'x2o' banner per street frontage • Four company flags located,at.the entry of each residential development During the three-month trial period, four home builders participated. Staff observed the visual and-aesthetic'impacts on the community; made sure the home builders complied. with-the.program and analyzed,the traffic numbers.to determine the effectiveness of'the program. Attached to the staff report is-a, map showing the location of each residential development which participated. Also, attached to the staff report.are maps showing the sign locations. Staff. did not receive any.complaints from the community and believes-the amount- of signage and sizes approved by the City Council were not.overwhelming'and was. done tastefully. Each home builder was very .easy to work with,. and submitted 'their Temporary Use Permit application' before they -started. the program. Also, the home builders started and ended.the program during the approved-hour's and days. ,Each home builder indicated that traffic and sales doubled compared to last year, except for the middle of August,.which remained the same. Attached to the staff report is a-traffic, report.from D.R. Horton for two communities, Alegria at.Spanish Walk and. Renaissance at Ponderosa comparing.traffic numbers to last years. When the. home builders initially formed their group, and presented their need for additional signage, staff, had concerns that other types of businesses would follow suit. During the.three-month trial program, other businesses and industries have inquired. about the possibility of receiving additional signage for advertising. By extending the program, other businesses may form.groups, and craft proposals to the City Council.'to increase their signage programs as. well. -However, at, this time. staff has not received. any formal proposals from other business and/or industry groups. During the -three-month. trial signage program fo.r..new home builders, the traffic and sales numbers.doubled (except forthe middle of August). Staff believes the signage did not have an adverse aesthetic effect on the community, and is recommending approval to extend the program until. December 31, 20.12. Staff would come back to the City. . Council for direction about devising a future program for off-site signage approvals until a more robust.economic recovery is..realized. Fiscal Analysis The number of homes sold during this.trial period has resulted from an increase in traffic numbers. An..increase in home,sales does increase the amount of property tax flowing through to the .-City; however, there' are also associated increases .in the costs .of providing services to the additional homes.These costs are for increased infrastructure, emergency services and other costs associated with operating the City. These costs are G:\Planning\Kevin SwartzlWordUsc Items\Temporary signage for builders September 13th Mdoc Staff Repo rt .Community builders temporary signage program Page 3 of 3 September 131.2012 anticipated as part of the build out of .the-City in accordance With .the General Plan, therefore there is no unexpected fiscal impact to the City as a.result of this program. After the extended trial p eriod the group will provide data showing additional traffic numbers and quantity of homes sold. Submitted By: I Kevin Swartz,.A sistant Planner Department.Head: Lauri Aylaian, Director'of Community Development Appr. 1: John M. Wohlmuth, City Manager 'C M'COUNCMA ON APPROVED DEN�1f RECEIVED OTHER MEETING DATE . AC. d ES: NOES: ABSENT: l ABSTAIN:. VERIFIED BY.__EL)k I/mall Original on.File with City C rk's Office GAPlanningWevin Swartz\Word\Mlsc itemsWemporary signage for builders September 13th CC.doc 1 ~ 'MYSEE DO.RHO N August 31, 2012 Mr. Kevin Swartz, Planner City of Palm Desert 73-510 Fred Waring Drive Palm Desert, CA 92261-2578 Re: Temporary Signage Program Extension Dear.Kevin: As you are aware we-are.nearing the end of the first three months of a possible six month program that has permitted local builders to post directional.signage and other:promotional items) under a permit process approved by.City Council. We of course have over the period of the past three months have provided weekly updates as required and excited this special. program has.been nothing less that total success! We have-increase our�sales�to 9 from 3 'at Alegria and 15 from 6 at Renaissance compared to this current period from past. We of course respectfully request City Council.to allow the final three months,to be,extended under the same program. Further., we would.also desire for City Council to'consider an amendment to.the City's current code that would allow.this program to be included as a permitted exception to the Code given that we believe this regulated.exception will continue to support salesfor.local builders which in turn is a win-win for all'parties concerned. We look forward to the meeting,of p Council meetin of September 13. in which Horton's representatives will be,in attendance supporting this:extension and to answer any questions that City Council may address.- Sincerely, D.R. HORTON LOS ANGELES HOLDING COMPANY, INC Daniel W. Boyd, Vice President Entitlements 2280 Wardlow Circle,:Suite 100., Corona,CA 92880 (951).272-9000 Office (951)272-9797 Fax dboyd@drhorton..com iC' /''. „�}'>)%r//."r 3:�\\:\\•\\..,�,�r�;�� `�iy:. ,:a<,\ /,'>:��:; J::/,+Ii<.n./3;'\ ,Ji//� .\... {�, :\{`` / +«:.}.a< \::•/<a`,\ %✓'/.+... /, ``\\. `\ :<�/ /... �i:/ /'.:\ <1. '�n,•... ✓J �r x"'I"':: S, \ 4\ { x \�c ...........�//" \ {, :wn •>c r .//.� ./r/. \ :./.. \` J.\ +� \\.r,$):Y.i'r.':'!r•:\ \../ /. a.,: .Y. .\\\':L/J�Ii+• \�C;�•:�••bv ,.Y�":r. •o,. :J .J \ // \ +�. v�.,•. .. ...M'//n\\< v r.. t:C.t•v n....�:v,,...v•:v;{N..Yi :.ti} "•:��.` C .., .. :. ...� , Y.,v/ , ...,. ..,v\.$,r.u..../f \...n i...n: \\ .. �/r .Sr.vu \ ...:..✓v.u,/.//:..•.,..�::u/.. \\..`://./.\/.%.Y\.'\....T,\,\.�.+,..,...ih../,i:•,.a.:E.�C:l.:,..,a..'t.,{....„ \,.vr`+.,\ti\.la\:n,.vS.j..�..a......n,.\t r.,r./nv..,3/�.r\..\,:.,.•,`.>,.�\.3'S»\u r\..}�.n./.,,Y:..vf.nQ..uvS,•:,•,„.......\.ti\,,.n..n. 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