HomeMy WebLinkAboutZOA REVISED SIGNS ORD NO 129 1977 i
INTEROFFICE MEMORANDUM
City of Palm Desert
TO: Honorable Mayor and Members of the City Council
FROM: Secretary of the Planning Commission
SUBJECT: Planning Commission Review of the DATE: February 18, 1977
Proposed Revisions to the Sign Ordinance
as specified in Ordinance 129
Pursuant to State Law, the Planning Commission at their regularly scheduled
meeting of February 15th, did review the proposed revisions to the Sign Or-
dinance embodied in Ordinance 129 which had a First Reading at the regularly
scheduled Council meeting of February loth. This review was for the purpose
of providing any additional input to the Council on those items which were not
previously discussed during the Public Hearings on the Sign Ordinance by the
Planning Commission.
In review of the proposed revisions to the Sign Ordinance, the Commission by
unanimous minute motion did direct me as Secretary to the Planning Commission
to notify the Council that the Planning Commission agrees in total with the
proposed revisions to the Sign Ordinance as specified in Ordinance 129 which
had a First Reading on February loth.
PAUL A. WILLIAMS, SECRETARY
PALM DESERT PLANNING COMMISSION
cc: Sign Ordinance File
Attachment: Revised Sign Ordinance
Ordinance 129
PAW/mJ
ORDINANCE 129
AN ORDINANCE OF THE CITY OF PALM DESERT, CALIFORNIA,
ESTABLISHING ARTICLE 25. 38, CHAPTER 25, OF THE PALM
DESERT MUNICIPAL CODE, KNOWN AS THE SIGN ORDINANCE
AND AMENDING SECTION 25.39-2. 10.
CASE NO. ZOA 02-76
The City Council of the City of Palm Desert, California, DOES HEREBY
ORDAIN as follows:
SECTION 1: Section 25. 38 of Ordinance 99 is hereby repealed.
SECTION 2: Ordinance 18 is hereby repealed.
SECTION 3: Those references to signs in Ordinance 31 are hereby deleted.
SECTION 4: Section 25. 38 of Ordinance 99 is hereby added to read as is
more specifically stated in Exhibit 'A' dated December 14, 1976, as revised by
Exhibit 'B' , attached hereto and made a part thereof.
SECTION 5: Section 25.39-2. 10 of Ordinance 99 is hereby repealed.
SECTION 6: Section 25.39-2. 10 of Ordinance 99 is hereby added to read
as follows:
25.39-1. 10 Delegation of Authority
' The ORB may, at its discretion, authorize the Director
of 7nvironmental Services to approve or cause to be
modified, sign applications not exceeding $1,000 in
value, exterior remodelings not exceeding $2,500 in
value, and proposed additions to commercial buildings
not exceeding a change or increase in 25% of the total
square footage.
SECTION 7: The City Clerk of the City of Palm Desert, California,
is hereby directed to cause this Ordinance to be published within fifteen (15)
days of adoption in the Palm Desert Post, a newspaper published and circulated
within the City of Palm Desert, California, and the same shall be in force and
effect thirty (30) days after adoption.
PASSED, APPROVED, and ADOPTED at a regularly scheduled meeting of the
Palm Desert City Council , held on this day of February, 1977, by the following
vote, to wit:
I ! AYES:
NOES:
ABSENT:
ABSTAIN:
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Ordinance 129
BRUSH, MAYOR
ATTEST:
SHEILA R. GILLIGAN, ACTING CITY CLERK
CITY OF PALM DESERT, CALIFORNIA
i.`.J
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ARTICLE 25. 38
PALM DESERT MUNICIPAL CODE
THE SIGN ORDINANCE
EXHIBIT 'A'
Revised: December 14, 1976
Adopted:
ORDINANCE. 129
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TABLE OF CONTENTS
Page
ARTICLE 25. 38-1 INTE14T AND PURPOSE 25.38 ( 1)
ARTICLE 25. 38-2 DEFINITIONS 25.38 (1)
ARTICLE 25.38-3 SIGN PERMIT PROCEDURES 25.38 (4)
25. 38-3.01 Three Copies of a Plan Showing 25.38 (4)
25.38-3.02 Sign Integration Requirement 25.38 (5)
25. 38-3.03 Adjustments 25.38 (5)
25. 38-3.04 Permit Record Requirement 25.38 (5)
25. 38-3.05 Double Permit Fee 25.38 (5)
ARTICLE 25.38-4 EXCEPTIONS TO SIGN PERMIT PROCEDURES 25.38 (5)
ARTICLE 25.38-5 PROHIBITED SIGNS 25.38 (6)
ARTICLE 25.38-6 ABATEMENT OF ILLEGAL SIGNS 25.38 (7)
ARTICLE 25.38-7 RESERVED 25.38 (8)
ARTICLE 25.38-8 SAFE SIGNS 25.38 (9)
ARTICLE 25.38-9 PERMITTED SIGNS - PURPOSE 25.38 (9) .
ARTICLE 25.38-10 SIGNS IN SINGLE FAMILY ZONES 25.38 (9)
ARTICLE 25. 38-11 SIGNS IN RESIDENTIAL ZONES OTHER THAN 25.38 (10)
SINGLE FAMILY
ARTICLE 25. 38-12 SIGNS IN COMMERCIAL AND INDUSTRIAL 25.38 (12)
ZONES
ARTICLE 25.38-13 SIGNS IN RM ZONES 25.38 (16)
ARTICLE 25.38-14 -RESERVED 25.38 (16)
ARTICLE 25.38-15 RESERVED 25.38 (16)
ARTICLE 25.38-16 GENERAL PROVISIONS 25.38 (16)
25.38-16.01 Design Review Board Process 25.38 (16)
25.38-16.02 Sign Review Criteria 25.38 (17)
25. 38-16.03 Signs Facing Private Property Prohibited 25.38 (17)
25. 38-16.04 Required Information on Signs 25.38 (17)
25. 38-16.05 Proper Maintenance of Signs 25.38 ( 18)
25.38-16.06 Number of Colors Allowed 25.38 ( 18)
25.38-16.07 RESERVED 25.38 (18)
25. 38-16.08 Glare from Signs 25.38 ( 18)
25.38-16.09 Location of Right Angle Signs 25.38 (18)
25.38-16. 10 Obstruction of Passage 25.38 (I.8)
25.38-16. 11 Maximum Sign Area Limitation 25.38 (18)
25. 38-16. 12 Exceptions to Sign Limitations 25.38 ( 18)
25.38-16. 13 Special Permits 25.38 ( 19)
25. 38-16. 14 Imitation of Traffic Signal 25.38 (19)
25.38-16. 15 Overhead Electric Conductors 25.38 (19)
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CONTENTS (continued) Page
ARTICLE 25..38-17 SPECIAL PURPOSE SIGNS, 25. 38 (19)
25.38-17.01 Trade Construction Signs 25.38 (19)
25. 38-17.02 "No Trespassing" Signs 25.38 ( 19)
25.38-17.03 Land Subdivision Signs 25, 38 (20)
25.38-17.04 Lease Potential Signs 25. 38 (20)
25.38-17.05 Signs on Awnings , Etc. 25. 38 (20)
25.38-17.06 Political Sign Regulations 25.38 (20)
25.38-17.07 Signs for Public or Quasi-Public Uses 25.38 (21)
ARTICLE 25.38-18 ENFORCEMENT 25.38 (21)
25.38-18.01 Territorial Application of Ordinance 25.38 (21)
25.38-18.02 Duty to Enforce Ordinance 25.38 (21)
25.38-18.03 Compliance with Ordinance: 25.38 (22)
Nuisance Abatement
25.38-18.04 Removal and Amortization Period 25.38 (22)
25,38-18.05 Amortization Schedule I 25.38 (22)
25.38-18,06 Amortization Schedule II .25. 38 (23)
25.38-18.07 Removal of Non-Conforming Signs Program 25. 38 (24)
25.38-18.08 Ad Hoc Sign Amortization Committee 25. 38 (25)
25. 38-18.09 Uncertainty of Article Provisions 25.38 (26)
ARTICLE 25.38-19 EXCEPTIONS PROCESS 25.38 (26)
ARTICLE 25.38-20 DISCONTINUANCE OF A BUSINESS 25.38 (27)
ARTICLE 25.38-21 NON-CONFORMING SIGNS MAINTENANCE 25.38 (27)
ARTICLE 25.38-22 PENALTIES 25.38 (27)
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ARTICLE 25. 38 SIGNS
25.38-1 INTENT AND PURPOSE
This article is intended to implement the goals and policies of the General
Plan particularly with regard to developing a City that is visually attrac-
tive and preserving and enhancing the visual aspects of the City's streets
and highways. This article is also intended to provide for a more orderly
presentation of advertising displays and identification on properties with-
in the City of Palm Desert which are zoned convnercial , industrial , and re-
sidential ; to bring those devices in harmony with the building, the neigh-
borhood, and other signs in the area; to protect the general welfare of the
businessmen and residents within the same area, as well as the citizens of
Palm Desert, and to do so by regulating and controlling the location, de-
sign, quality of materials, illumination, and maintenance of signs and sign
structures.
25.38-2 DEFINITIONS
25.38-2.01 Sign
A sign shall mean any thing of visual appearance primarily used for, or
having the effect of, attracting attention from the streets, sidewalks
or other outside public areas for identification purposes. A sign shall
not mean displays of merchandise or products for sale on the premises,
or signs, inside buildings except when less than three (3) feet behind a win-
dow and facing public view, or ornamentation, design, statuary, architec-
ture, landscaping, pictures, paintings or other such art forms unless,
in the case of any exceptions listed in this Section, the attraction,
because of locations, size, use or the nature thereof, has, the substan-
tial effect of attracting attention for identification purposes when
viewed from an outside public area. The basic intent behind this defini-
tion is not to discourage product displays, design or art forms epito-
mizing simplicity, good taste and compatibility with the community' s
desired image.
25.38-2.02 Advertising Device
Any balloon, flag, pennant, propeller, oscillating, rotating, pulsating,
light, or other contrivance except a sign used to attract attention for
the purpose of promoting (either directly or indirectly) , the sale of
products of any person.
25.38-2.03 Advertising Display
Any device, contrivance, statue or structure other than a sign used as
a display, regardless of size and shape, for the purposes of attracting
attention or making anything known, the origin or place of sale of which
is on the property with such advertising display.
25. 38-2.04 Area of a Sign
The area of a sign shall be within a single continuous perimeter of not
more than eight (8) straight lines enclosing the extreme limits of writing,
representation, emblem, or any figure of similar character, together with
any material or color forming an integral part of the display or used to
differentiate such sign from the background against which it is placed.
In the case of a sign designed with more than one exterior surface, the
25.38 (1)
area shall be computed as including only the maximum single display
surface which is visible from any ground position at one time. The
supports, uprights, or structure on which any such sign is supported
shall not be included in determining the sign area unless such supports,
uprights, or structures are or is designed in such a manner as to form
an integral background of the display.
25.38-2.05 Building
In addition to its common meaning, a building shall include any struc-
ture requiring a building permit.
25.38-2.06 Business Sign
A sign displaying information pertaining to .goods or services offered
or produced by the business located on the property, but not including
advertising devices or advertising displays.
25. 38-2.07 Combination Sign
Any sign incorporating any combination of the features of freestanding,
projecting and roof signs.
25.38-2.08 Construction Sign
A temporary sign stating the names of those individuals or firms
directly connected with the construction or development project, their
addresses and their telephone numbers.
25.38-2.09 Externally Lighted Sign
A sign whose immediate source of illumination is not enclosed by the
surface of the sign structure.
25. 38-2. 10 Free Standing Sign
A sign supported by uprights or braces placed upon or into .the ground
and detached from any building.
25.38-2. 11 Height of a Sign
The greatest vertical distance measured from the ground level directly
beneath the sign to the top of the sign.
25.38-2. 12 Identification Sign
A sign limited to the identifying name- , symbol or insignia, or any com-
bination thereof, of a building, use, or persons occupying the premises
on which the sign is located.
25.384. 13 Internally Lighted Sign
A sign with an. immediate source of illumination that is completely en-
closed by the surface of •the sign structure.
25. 38 (2)
25. 38-2. 14 Name Plate
A sign not exceeding one (1) foot by three (3) feet signifying only
the name of the occupant and his occupation or speciality.
25.38-2. 15 Outdoor Advertising Structure or Sign
A sign placed for the purpose of advertising products or services that
are not produced, stored, or sold on the property upon which the sign
is located.
25.38-2. 16 Price Sign
A sign limited to the name or identification of items or products of-
fered for sale on the premises, and the price of said items or products.
25.38-2. 17 Projecting Sign
A sign other than a wall sign suspended from or supported by a building
or structure and projecting outward therefrom.
25.38-2. 18 Real Estate Sign
A temporary sign advertising the sale, lease, or rent of the property
upon which it is located, and the identification of the person or firm
handling such sale, lease, or rent.
25.38-2. 19 Roof Sign
A sign affixed on, above, or over the roof of any building, or any
sign affixed to the wall of a building so that it projects above the
eave line of a roof. The top of a parapet wall shall be considered
the cave line. The lowest point of a mansard style roof shall be con-
sidered the cave line. Where a parapet wall is combined with a mansard
roof, the cave line shall be the top of the parapet.
25.38-2.20 Sign Face
'The surface or that portion of a sign that is visible from a single
point as a flat surface or a plane and considered as such together
with the frame and the background.•
25. 38-2.21 Wall Siqn
A sign attached to or erected on the exterior wall of the building or
structure or on a canopy marquee or similar overhang with the exposed
face of the sign in a plane approximately parallel to the plane of the
exterior wall and not extending above the cave line. The top of a para-
pet ball shall be considered the cave line. The lowest part of a man-
sard style roof shall be considered the cave line. Where a parapet wall
is combined with a mansard roof, the cave line shall be the top of the
parapet.
25.38-2.22 Face or Wall of Building
The face or wall of a building shall mean the outer surface of any main
exterior wall or foundation of a building, including windows and store
fronts.
25.38 (3)
25. 38-2.23 Political Signs
Political signs shall mean any sign concerning candidates for political
office or involving a ballot issue.
25.38-2.24 RESERVED
25.38-2.25 Vehicle Mlated Portable Free-Standing Signs
A vehicle related portable free-standing sign shall mean portable signs
affixed to a vehicle for the purpose of directing people to a business
in close proximity to where the vehicle is parked.
25.38-3 SIGN PERMIT PROCEDURE
It shall be unlawful for any person to erect, alter, or to permit the
erection or alteration of a sign, including painted signs, unless other-
wise excepted by this Article, a sign upon any property without first
obtaining a written sign permit from the Department of Environmental
Services. Signs exceeding $1,000 in value shall be reviewed through the
Design Review Board Process as specified in Section 25.39-2 inclusive.
Application for such permit shall be made on a form provided by the De-
partment of Environmental Services and shall be accompanied by a fee as
established by Council Resolution. The application shall set forth and
contain the following information and material:
25.38-3.01 Three Copies of a Plan Showing:
(1) The location and size of any building or structures on the property,
in the control of the applicant, both existing and proposed;
(2) The location of off-street parking facilities, including major
points of entry and exit for motor vehicles where directional
signs may be proposed;
(3) The position of the proposed sign and its relation to adjacent
buildings and structures under the control of the applicant;
(4) The design and size, colors proposed, and proposed location of
the sign or sign structure on the property, under the control
of the applicant;
(5) The method of attachment to any structure;
(6) A statement showing sizes and dimensions of all other signs
existing on the property, under the control of the applicant.
(7) A statement showing the size and color relationships of such sign
or sign structure to the appearance and design of existing or pro-
posed buildings and structures on the property.
25.38 (4)
Environmental Services
(8) Such other information as the Department of Environme
may reasonably require to secure compliance with this Article and 4
the Ordinances of the City. t
25.38-3.02 Sign Integration Requirement:
Signs on all proposed buildings or new additions to existing buildings
shall be designed as an integral part of the total building design.
25.38-3.03 Adjustments i
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The Zoning Administrator for either new or existing signs, may grant
slight adjustments to sign colors or authorize deviations from sign
area or distance between signs not to exceed twenty percent (20q) ,
and on sloping roofs the allowance roof signs not to extend above the
ridge line, for existing buildings only, upon a finding that the con- '
rescribed in the Palm Desert Zoning
ditions for variance exist as p
Ordinance and as further set forth herein, when it is determined that
no other possible, reasonable method of signs is available.
25.38-3.04 Permit Record Requirement
The Department of Environmental Services shall keep a copy and per-
manent record of each sign permit issued. Each copy shall show the
permit number. The permittee shall be required to exhibit the permit
at all times in a place satisfactory to the Director of Environmental
Services.
25.38-3.05 Double Permit Fee
The applicable fee for a sign permit shall be doubled when the instal-
lation of a sign is commenced before obtaining a permit therefore.
25.38-4 EXCEPTIONS TO SIGN PERMIT PROCEDURES
The following signs', if not illuminated, shall be allowed on all com-
mercial , industrial , and residential zoned property without a sign per-
mit being required:
25.38-4.01 One ( 1) Identification Sign
Not exceeding one (1) square foot in area, and displaying only the
name and address of the owner or occupant.
25.38-4.02 Directional or Safety Signs
As required, provided that:
(1) Each such sign has first been reviewed and approved by the Design
Review Board and/or the _Director of Environmental Services; and
(2) Such signs do not exceed three (3) square feet per face.
25.38-4.03 Emblems,
(1) Emblems or Flags of Non-Profit Organizations - As required, pro- a
vided that each has first received approval by the Design Review
Board and/or the Director of Environmental Services.
25.3B (5)
25. 38-4.04 Religious, Charitable, Educa� k)nal , or.
Cultural Posters
Not exceeding sixteen ( 16) square feet in area, and temporary in nature.
25,38-4.05 Governmental or Other Legally Required Posters ,
Notices , or Signs
25. 38-4.06 Utility or Telephone Pay Station Signs
25.38-5 PROHIBITED SIGNS
Except for those signs allowed under the provisions of Section 25. 38-16. 13,
Special Permits, the following signs are prohibited in the City:
25. 38-5.01 Rotating, Moving, Flashing, Changing, Re-
fle— cting, or BIinkin�igns Prohibited
Signs which rotate, move, flash, reflect, blink, or appear to do any of
the foregoing including search lights, shall be prohibited unless required
by law or utilized by a proper goveinImental agency, with the exception of
approved time and temperature displays.
25, 38-5.02 Signs on Public Property or Right-of-Way
Prohibited
Signs on public property, in the public right-of-way, or on public utility
poles shall be prohibited unless otherwise authorized by this Article.
Signs prohibited shall include, but not be limited to realtor, open house,
and garage sale signs. This prohibition shall include all portable signs
including those placed on vehicles with the exception of vehicle identi-
#ication signs.
25, 38-5,03 Sins Not Advertisinq the Use, Nairn? of Owner,
Products, or Services Available on the Premises
Prohibited
Any permanent sign which does not advertise, without reference to prices,
a use being made on the premises , name of the owner or user, or which
does not advertise a product, an interest, service, or entertainment
available on the premises shall be prohibited.
25. 38-5.04 Temporary or Portable Free Standing Signs
Except as otherwise provided herein.
25. 38-5.05. Advertising Devices
25.38-5.06 Advertising Displays
Outside of buildings.
25.38-5.07 Combination Signs
25.38-5.08 Roof Signs
25.38- (6)
.25.38-6 ABATEMENT Or ILLEGAL SIGNS
The Director of Environmental Services shall see that this Ordinance is en-
forced. He shall not permit, and shall abate, any sign within the City
which fails to meet -the requirements of this Ordinance or other applicable .
law.
The Director of Environmental Services, or his authorized representative,
shall remove any temporary sign for which a sign permit has not been ob-
tained as required by this Ordinance. The Director of Environmental Ser-
vices, or his authorized representative , shall notify the owner or user of
a permanent sign which has been installed without the acquiring of a sign
permit, that said illegal sign shall be removed within ten ( 10) days. Upon
receipt of this notice, the owner or user of a permanent sign that is deter-
mined to be illegal does have the right to appeal the decision or notice
within ten (10) ,days thereafter to the City Council pursuant to the pro-
visions of the Public Nuisance Abatement Ordinance No. 24.
t
25. 38 (7)
25.38-7 RESERVED
i
n I
25.38 (8)
25.38-8 SAFE SIGNS
The City Council shall adopt, by Ordinance, a set of rules and regulations to
. guarantee that all signs arc safely constructed. These rules and regulations
shall be made available to the public. The Building Official shall see that
all signs within the City meet the safety requirements promulgated in the rules
and regulations.
25.38-9 PERMJTTED SIGNS - PURPOSE
No signs shall be erected or maintained in any zone as established by the
zoning Ordinance except those signs specifically enumerated in this Article.
The number and area of signs as outlined in this Article are intended to be
maximum standards which do not necessarily ensure architectural compatibility.
Therefore, in addition to the enumerated standards, consideration shall be
given to a sign' s relationship to the overall appearance of the subject pro-
perty, as well as the surrounding community. Compatible design, simplicity,
and sign effectiveness are to be used in establishing guidelines for sign
approval .
25.38-10 SIGNS IN SINGLE FAMILY ZONES
25.39-10.01 Rezlty Signs
During a period of time when realty is offered for sale or rent, a sign
so indicating, but not exceeding three (3) square feet in area or four
(4) feet in height, may be located .on the property. No real estate signs
shall be located on a roof, project from a building face, or move in any
manner. Any such signs shall be removed upon the rental of the property,
or upon the completion of escrow. After the effective date of this Sec-
tion, no person engaged in the real estate business as a broker, sales-
man, or otherwise, shall use or place signs on property being offered
for sale or lease unless said sign program has first received approval
from the Director of Environmental Services. Prior to requesting approv-
al of any real estate signs, evidence of a valid City business license
shall be provided. In addition, one (1) rider, not to exceed five (5)
inches by sixteen (16) inches, may be installed at the bottom of any ap-
proved real estate sign.
25.38-10.02 Name Plates
Each dwelling is permitted one nameplate indicating any one (1) or more of
the following: the name of the occupant, the occupation, or the street ad-
dress of the residence. Said sign shall not exceed one (1) square foot in
area and if located on a pole, no part of the sign or pole should be more
than four (4) feet above ground level .
25.38-10.03 Open House Signs
During the period under which real estate is offered for sale or lease and
while a salesperson is physically present on the premises, a sign indicating
open house shall be permitted. Said sign shall not exceed three (3) square
feet in area; and if located on a pole, no part of the sign or pole shall ex-
ceed four (4) feet above ground level . One ( 1) off-site directional sign may
be permitted for an open house subject to the following provisions:
(1) shall not exceed three (3) square feet;
(2) no flags or banners shall be used;
3) to be located on private property only;
(4) limited to one (1) sign only,
25.38 (9)
25. 38-10.04 Signs for Special Events
One ( 1) unlighted sign shall be permitted for special events such as
garage sales , patio sales, .block parties, or similar events. Said
sign shall not exceed three (3) square feet in area or four (4) feet
in height.
25.38-10.05 Other Signs
No other signs shall be erected or maintained in any single family
zone, as established by the Zoning Ordinance, except for those signs
specifically authorized by the Design Review Board Process. Any such
sign so authorized shall be necessary to preserve a legal right or serve
an enonomic need and shall not be deemed likely to cause undue detriment
to surrounding uses or the economic values of the surrounding properties.
Signs so authorized shall be located and erected in a manner satisfactory
to the Director of Environmental Services or his authorized representa-
tive.
25.38-11 SIGNS IN RESIDENTIAL ZONES OTHER
THAN SINGLE FAMILY
The predominant idea in authorizing signs in the other residential zones is
to strive for a one sign complex to eliminate clutter and to promote compa-
tibility, proportion, simplicity, and sign effectiveness.
25.38-11.01 Sign Area - Hotels & Apartments
There shall be a basis; allowable sign area of ten (10) square feet, plus
one (1) additional square foot of sign area for each two (2) separate
rental units to be encompassed in one sign with a maximum of fifty (50)
square feet in area. A separate rental unit as used herein shall mean
each room or combination of rooms for which a separate lodging charge
is made. Such signs shall include in their design layout, all accessory
service signs. Accessory signs shall be prohibited unless designed in
conjunction with or made an integral part of the principle sign. Cri-
teria to be used in designing and locating these signs shall be those
of proportion, simplicity, utility, and compatibility with surrounding
uses and development. In addition, for hotels the wording on the signs
shall be limited to the extend that the word "motel" shall not be per-
mitted. Only the words "hotel , lodge, inn, motor inn, or chalet" shall
be acceptable.
25.38-11.02 Sin Area - Condominiums
There shall be a basic allowable sign area of ten (10) square feet plus
one (1) additional square foot of sign area for every ten ( 10) units to
be encompassed in one ( 1) sign for each main entrance with a maximum of
fifty (50) square feet in area. As an alternative, two signs located
one on each side of the entry, not to exceed fifteen ( 15) square feet
may be permitted. Said sign shall be displayed at the main entrance
and shall only depict the name of the complex. Permanent signs within
the complex shall be approved by the Design Review Board Process, but
no interior sign shall be larger than six (6) square feet.
25.38 (10)
25.38-11.03 Sign Area - Other Non-Residential Uses
Allowed
One (1) externally lighted or unlighted identification sign not ex-
ceeding twenty (20) square feet in area shall be permitted for autho-
rized uses, such as churches, day care centers, private clubs, restau-
rants, and the like.
Authorized commercial uses shall be permitted:
One (1) externally lighted or unlighted identification sign not ex-
ceeding three (3) square feet in area or four (4) feet in height.
25. 38-11.04 Use of Attraction Boards for Hotels
An attraction board may be included in the design and allowable sign
area for a hotel or apartment house, subject to its location and design
being approved as provided herein.
A. The attraction board shall be designed and located so that it is
made an integral part of the principle sign.
B. If the principle sign is designed and located on a building or in
such a. manner that an attached attraction board sign would detract
from the appearance of said sign, a detached attraction board sign
shall be allowed, provided:
(a) That the siz.: of the detached attraction board sign shall be
counted as part of the total allowable sign area.
(b) That the maximum allowed size for a detached attraction board
sign shall be five (5) square feet per face.
(c) The name of the hotel cannot be indicated on the detached
attraction board sign.
C. An appropriate combination of the following information shall be allowed
on an attraction board sign:
(a) "Summer Rate" (•f) Air Conditioning
(b) Vacancy (g) Continental Breakfast
(c) Credit Cards (h) Welcoming Conventions
(d) TV, Color TV (i ) Any other information as approved by
(e) Pools, Therapy Pools the Director- of Environmental Services
D. Rate Signs - In addition to the other sign usage authorized herein,
actual rates or prices on rentals or, other accommodations may be in-
dicated by a single sign or attraction board not to exceed eighteen
B8) inches by twenty-four (24) inches located no closer than one
) foot on the inside of a window when facing public view in letters
and numbers not to exceed three quarters (3/4) of an inch in height.
The intent of this Section is to limit the use of hotel rate signs
solely to the manner provided herein , including the restriction of
rate signs that: attempt to gain an unfair advantage over competition
by the use of a business name which, in letters and/or figures, sug-
gest a rate. All such signs authorized herein shall also comply,
where compatible, with the provisions of Article 3, Chapter 1, Part 3,
25. 38 (11)
F
Division 7 (Section 17560, et seq) of the California Business and Profes-
sions Code. Ai ;uch sign which fails to compl -ith the provisions of this
Section shall constitute a public nuisance and be abated as such. I
25.38-11.05 Free Standing Signs
Except for otherwise specified height limitations, free standing signs shall not
be located on the public right-of-way and shall not exceed ten (10) feet in height
or the height of the adjacent building, whichever is less.
25. 38-11.06 Double Frontage Lots
All the sign area allowed in Sections 25.38-11 inclusive shall be allowed on the
main frontages for double frontage streets generally parallel with each other pro-
vided that the same use of property extends completely through from street to street
and the area of a sign allowed on the secondary frontage shall not exceed twenty-
five percent (25%) of the main entitlement for identification purposes only.
I
25.38-11.07 Sale and Rental Signs `
Uses in Residential Zones other than Single Family Zones shall be authorized one
(1) for sale or rent sign while the property is actually for sale or rent. These
signs shall not exceed three (3) square feet in area or four (4) feet in height;
and shall be designed and located in a manner satisfactory to the Director of En-
vironmental Services. All such signs shall be removed upon the rental of the pro-
perty or upon completion of escrow, or within thirty (30) days of opening of es-
crow, whichever occurs first. In addition , one (1) rider not to exceed five (5)
inches by sixteen ( 16) inches, may be installed at the bottom of any approved real
estate sign.
E
25.38-12 SIGNS I1\' COMIMIERCIAL AND INDUSTRIAL ZONES
The predominant idea in authorizing signs in the commercial and industrial zones
is to strive for one (1) sign per complex to eliminate clutter and to promote com-
patibility, proportion, simplicity, and sign effectiveness.
25.38-12,01 Sign Area - Commercial and Industrial Uses
Except as otherwise provided in this Article, each separate business shall be
limited to one (1) main sign integrated into the design of the building. Rela-
tive thereto, the following sign areas shall apply:
A. Buildings within one hundred (100) feet of public right-of-;ray ---The
total or aggregate area of a main sign for any businessin a building
located within one hundred ( 100) feet of the right-of-way upon which
it faces shall not exceed the equivalent of one (1) square foot of
sign area per lineal foot of frontage arhich the buildiny leas facing
on a right-of-tray or parking lot. Except as otherwise provided here-
in, such sign sha11 have a surface area no greater than fifty (50)
square feet. No such signs shall be closer than ten (10) feet from ;
any other sign permitted hereunder. Such a sign must be located ad- t
jacent to the right-of-way or parking lot from which its maximum al- j
lowable size is determined. J(
i
i
• F
25.38 (12)
B. Buildings one hundred (1.00) feet or more from the right-of-way
e total aggregate area for a main sign for any business in a
building located one hundred ( 100) feet or more from any right-
of-way upon which it faces shall not exceed the equivalent of
one and one-half (Vs) square feet of sign area per lineal foot
of frontage which the building has facing on a public right-of-
way or parking lot. Except as provided herein , such signs shall
have a surface area no greater than seventy-five (75) square
feet. No such sign shall be closer than ten ( 10) feet from any
other sign permitted hereunder. . Such a sign must be located ad-
jacent to the right-of-way or parking lot from which its maximum
allowable size is determined.
C. Additional si n area for a single business in a building having
over fifty 50 feet of frontage - A single business having a
lineal frontage or any right-of-way in excess of fifty (50)
feet may be allowed, in addition to A or B above, an additional
one (1) square foot of sign area for each two (2) feet of front-
age in excess of such fifty (50) feet up to one h,mdred ( 100)
feet, and an additional one ( 1) square foot of sign area for each
four (4) feet of frontage in excess of one hundred ( 100.) feet.
25.38-12.02 Frontage on Two or More Streets or
Parking Lots
A. Frontage on two or more streets - A business in a building facing
on more than one ;J7 right-uf-way shall be allowed the authorized
sign area on each street which it faces, provided that the areas
may not be accumulated on one (1) right-of-;lay and shall not ex-
ceed the allowed area of any one (1) right-of-way. Location and
design of such sign combinations must be approved by the Design
Review Board Process so as to eliminate clutter and incompatibility
of signs.
B. Frontage on Parkins lots - A business having frontage only on a
common usage or public parking lot or a business which has a rear
frontage on a common usage or public parking lot may be allowed a
single sign on said frontage, on the basis of one ( 1) square foot
of sign area per lineal foot of frontage on said parking lot not
to exceed fifty (50) square feet: No such signs shall be closer
than ten (10) feet from any other sign permitted hereunder.
. 25.38-12.03 Hei<tlit
A. Wall Sims - The top of such signs shall not be higher than the
eave line of the building on which it .is located as measured from
the under side of the eave and in no event Nigher than twenty (20)
feet. (See definition of Wall Sign for clarification of eave line
and see Section 25.38-6 Adjustments for special circumstances for
unique roof designs, )
25.38 (13)
B. Free Standiny Signs - Except as otherwise provided herein, free
standing signs shall be prohibited on a single parcel of property
where there is more than one business. Where authorized for a
single business , a free standing sign shall not be located on the
public right-of-way and shall not exceed twelve (12) feet in height.
The size of the free standing sign shall not exceed the limitations
of Section 25. 38-12.01 inclusive and shall be in lieu of any wall
signs.
25. 38-12.04 Second Story Businesses
Businesses maintained exclusively on the second floor of a two (2)
story building may be allowed up to fifty percent (50%) of the sign
area authorized for businesses conducted in single story buildings
by. the Design Review Board Process.
25.38-12.05 Sign for Pedestrian Traffic
Where the principle sign for a business is located so that it cannot
be seen by pedestrian traffic, an identification sigt', in addition
to that otherwise allowed in this Article, shall be permitted. Such
a sign shall be no larger than three (3) square feet (three (3) feet
on each side) and it shall be designed and located so as to not dis-
tract from the appearance of the building or violate the intent of
this Ordinance.
25.38-12.06 RESERVED
25.38-12.07 Temporary Signs within Window Areas
Temporary informational signs not to exceed a maximum of five (5)
square feet of the window area of a business may be used. Such signs
shall be located on the inside of the window and shall not require .
prior approval of the City.
25.38-12.08 "Sale" Signs
While a sale of goods or services is being conducted, one (1) "sale"
sign shall be allowed, located on the inside of the window. Such a
sign shall be in addition to the total authorized sign area but shall
not exceed ten (10) square feet. When improperly used, "sale" signs
constitute a public nuisance and may be abated as such.
25.38-12.09 Listing of Business Associates
In addition to the other sign usage authorized herein, each separate
business shall be allowed lettering on or behind windows facing the
public view indicating the owners, operators, or business associates
exercising the use, provided that such lettering shall be enclosed
within a single area and shall not exceed a total of three (3) square
feet.
25.38-12.10 .. Use .of Attraction Boards by Niqht Clubs
In addition to the permitted sign area, one (1) attraction board to
advertise night club, theatre, or cabaret entertainment shall be al-
lowed, provided that the location has the required off-street parking
as set forth in the Palm Desert Ordinance Code. No permit shall be
25.38 (14)
issued, nor shall ,.ny person erect an attraction i. _rd until its
design and location are approved as provided for herein.
A. The maximum allowable size for an attraction board shall be
twenty-five (25) square feet if facing on a street; or fifteen
(15) square feet on each side if the faces are at right angles
to the street. The advertising on the attraction board shall
be limited to coming and current entertainment only. Attrac-
tion boards shall not be used to advertise rates or prices of
attractions.
25.38-12. 11 Gasoline Service Stations
Gasoline service stations shall be limited to those signs as approved
by the Planning Commission as a part of. their action on a conditional
use permit and/or amendment thereto for the service station which shall
in no event exceed the following limitations:
(1) One double-faced free standing monument sign not to exceed twenty-
four (24) square feet in area or not to exceed eight (8) feet in
height, and advertising only the name of the company.
(2) one ten (10) square foot wall sign advertising the company name
and/or operator.
(3) One wall or ground sign, not exceeding eight (8) square feet in
area or eight (8) feet in height for a ground sign, advertising
the actual lowest price per gallon including all taxes at which
regular, premium, and unleaded gasoline are currently being of-
fered. Any special conditions required for sale at such lowest
price shall also be indicated.
25.38-12. 12 Signs in District and Regional Shopping Centers
In addition to the wall sign area allowed for individual businesses,
shopping centers in excess 'of three and one-half (3=;) acres of land
shall be allowed one (1) identification sign on each right-of-way.
Such signs shall not extend beyond the property line or into the
right-of-way and shall be used solely to identify the shopping center,
shopping area, or businesses and/or activities conducted therein. Re-
lative to such signs, the allowable sign area shall be based on five
(5) square feet of sign per acre. These signs shall not exceed twenty-
five (25) square feet, shall have a maximum height of eight (8) feet,
and shall not be erected without first having proper approval as pro-
vided herein.
Further, where the unique design of the center allows for adequate in-
tegration .of a larger sign the permitted pedestrian traffic signs as
allowed in Section 25. 38-12.05 may be increased to a maximum of six (6)
square feet per side. In addition, one (1) rider not to exceed five (5)
inches by sixteen (16) •inches may be installed at the bottom of any ap-
proved real estate sign.
25.38 (15)
24. 38-12. 13 Sale and Rental Signs
Commercial and industrial properties shall be authorized sale or rental
signs on the following basis:
Under 211 acres - 1 sign
Over 212 acres, but less than 5 acres - 2 signs
Over 5 acres - 1 sign per street frontage
These signs shall not exceed three (3) square feet in area or four (4)
feet in height and shall be designed and located in a manner satisfactory
to the Director of Environmental Services. Such signs shall be removed
upon completion of escrow or within thirty (30) days from the opening
of escrow, whichever occurs first.
25.38-13 SIGNS IN RM ZONES - SIGN AREA
A mobile home park shall be allowed one (1) externally lighted or unlighted
identification sign not exceeding the equivalent of one (1) square foot of
sign area per ten ( 10) lineal feet of frontage on each right-of-way upon
which the business fronts. No sign shall have a surface area of greater
than thirty (30) square feet and may be erected at right angles to the right-
of-way.
(1) Free Standing Signs - Free standing signs shall not exceed eight (8)
feet in height.
(2) Sale and Rental Signs - Mobile home park properties shall be authorized
one 1 sale or rental sign while the property is actually for sale or
rent. These signs shall not exceed three (3) square feet in area or
four (4) feet in height and shall be designed and located in a manner
satisfactory to the Director of Environmental Services. In addition,
ane . (1) rider, not to exceed five (5) inches by sixteen (16) inches
may be installed at the bottom of any approved real estate sign.
25.38-14 RESERVED
25.38-15 RESERVED
25. 38-16 GENERAL PROVISIONS
The following general sign usage provisions and regulations shall apply
for all signs. The basic intent is to protect the public and property
owners against downgrading of aesthetic and property values. Therefore,
any additional sign usage authorized hereunder shall be strictly construed
in its application.
25.28-16.01 Design Review Board Process
Each sign shall be submitted to the Design Review Board Process prior
to its erection. In the case of new developments, a signing program
shall be submitted as part of the Site Plan Review procedure,
25.38 (16)
25�38-16.02 Sion Review Criteria
All signs which are regulated by this Article shall be subject to
the approval of the Design Review Board Process. In approving or
rejecting a particular sign permit, the reviewing body shall utilize
the following review criteria:
(1) That the sign is necessary for the applicant' s enjoyment of sub-
stantial trade and property rights;
(2) That the sign is consistent with the intent and purpose of this
Article and Zoning Ordinance;
(3) That the sign does not constitute a detriment to public health,
safety, and welfare;
(4) That the size, shape, color, and placement of the sign is com-
patible with and bears a harmonious relationship to the building
it identifies;
(5) That the size, shape, color, and placement of the sign is com-
patible with and bears a harmonious relationship to the neigh-
borhood and other signs in the area;
(6) That both the location of the proposed sign and the design of its
visual elements (lettering, words, figures, colors, decorative
motifs , spacing, and proportions) are legible under normal viewing
conditions prevailing where the sign is to be installed.
(7) Thai the location and design of the proposed sign does not obscure
from view or unduly detract from existing or adjacent signs;
(8) That the location and design of the proposed sign - its size, shape,
illumination , and color - are compatible with the visual characteris-
tics of the surrounding area so as not to detract from or cause de-
preciation of the value of adjacent developed properties; and
(9) That the location and design of a proposed sign in close proximity
to any residential district does not adversely affect the value
or character of the adjacent Nasidential district,
25.38-16.03 Sans Facincn Private Property Prohibited
All signs authorized hereunder must be placed on the side of property
facing on public oi- private right-of-way.
25. 38-16.04 Required Information on Si.Cns
Each sign shall have the name of the maker, the date of the erection ,
and the permit number. Such information shall be clearly legible and
on the lotaer right hand corner of the face of the sign in a conspicuous
place. As an alternative, a decal issued by the City as a part of the
sign approval process may be placed on the sign at a location visible
and readable from the public or private right-of-way
25.38 (17)
25.38-16.05 Proper Maintenance of Signs
The user, owner, or leasee of a sign authorized hereunder shall main-
tain it in a manner satisfactory to the Director of Environmental Ser-
vices or his authorized representative. All signs shall -be maintained
in a neat attractive condition and in adequate repair.
25.38-16.06 Number of Colors Allowed
All signs regulated by this Ordinance shall contain no more than four
(4) complimentary colors. Black and white shall be considered as colors.
25.38-16.07 RESERVED
25.38-16.08 Glare from Signs
All illuminated signs in all zones shall be designed in such a manner
as to avoid undue glare or reflection of light on private property in
the surrounding area, in. no event shall any sign exceed ten (10)
candlepower at ten (10) feet from the face of the sign.
25.38-16.09 Location of Right Angle Signs
Right angle signs on faces of buildings shall not extend over eighteen
(18) inches beyond the face of the building where located, except for
pedestrian oriented signs. No right angle sign shall extend below
eight (8) feet from the sidewalk or the right-of-way. Right angle
signs supported by ports or standards shall hot extend beyond the
property line or into the public right-of-way.
25.38-16. 10 Obstruction of Passa2
Signs shall not be constructed so as to obstruct any door, window, or
fire escape of any building.
25.38-16.11 Maximum Sign Area Limitation
Unless otherwise authorized by this Article, regardless of the zone
where located, no sign shall exceed the maximum area necessary to i-
dentify the use.
25. 38-16. 12 Excep tions to Sion Limitations
-------------
Nothing contained herein shall prevent the erection, construction , or
maintenance of official traffic, fire, and police signs, temporary traf-
fic control signs used during construction and maintenance of utility
facilities and substructure location and identification signs and
markers required to protect these facilities , devices , and markings of
the State Department of Transportation , the City Council , or of other
competent public authorities, or the posting of the notices required
by law.
25.38 ( 18)
25. 38-16. 13 Special Permits
(1) Nothing herein contained shall prevent the City Council from
granting a temporary special permit or otherwise permitting, on
such terms as it may deem proper, signs or the like advertising
or pertaining to any civic, patriotic, or special event of general
public interest taking place within the boundaries of the City
when it can be found that same will not be materially detrimental
to the public welfare, interest, or safety, nor injurious to ad-
jacent property or improvements.
(2) Grand opening may be approved by the Director of Environmental
Services subject to appropriate conditions.
25.38-16. 14 Imitation of Traffic Signal
No person shall place, maintain or display upon, or in view of any
street or highway any unofficial sign, signal , or device, or any sig-
nal , sign or device which purports to be or resembles an official
traffic sign or signal or which hides from view any official traf-
fic sign or signal . Any such signal may be abated forthwith.
25.38-16. 15 Overhead Electric Conductors
No sign or sign structure shall be erected in such a manner that any
portion of its surface or supports shall be within six (6) feet hori-
zontally of, or twelve (12) feet vertically of, overhead electric con-
ductors which are energized in excess of 750 volts.
25.38-17 SPECIAL PURPOSE SIGNS
25.38-17.01 Trade Construction Signs
One (1) unlit sign advertising the various construction trades shall
be permitted on .construction sites during the period that valid build-
ing permit approval exists. Such signs shall not exceed three (3)
square feet per twenty thousand (20,000) square feet of land area with
a maximum of thirty-too (32) square feet in area and shall be removed
before a notice of completion is issued for the building being con-
structed. No trade construction sign shall exceed eight (8) feet in
height.
25.38-17.02 "No Trespassing" Signs
A "No Trespassing" or "No Dumping" sign not exceeding three (3) square
feet shall be authorized for each parcel of property in addition to
other authorized signs and shall be located and designed to other
authorized signs and shall be located and designed thereon in a manner
satisfactory to the Director of Environmental Services or his autho-
rized representative.
25.38 (19)
1
I
Land Subivision Signs
25.38-17.03 --d
Signs advertising land subdivisions shall be limited to one (1) {
double-faced sign of thirty-two (32) square feet per side, placed p
at a right angle to the street or two (2) thirty-two (32) square
foot signs facing the street. Such signs shall be at least two s
hundred (200) feet apart and shall be placed upon the uor�whenothe
s
Such signs shall be removed at the end of two (2) y {
subdivision is sold, whichever occurs first. These signs shall not
be illuminated.
Lease Potential Signs
25.38-17.04 — t
One (1) sign advertising lease potential for future development,
I to exceed twelve (12) square feet in area, fifteen (15) feet.
itted for a single parcel
from any property line , shall be perm
multiple unit development. However, such a sign shall not be
erected until Design Review Board approval is received for the
proposed project, and all such signs shall be removed before a
notice of completion is issued for the building
upon expira-
tion ;
tion of the Design Review Board Process approval . �
shall face the street and shall not be illuminated,
25.38-17.05 Signs on Awninqs , Etc.
Painted, non-illuminated or indirectly lighted signs may be permitted
on the borders or marquees, canopies , awnings , arcades , or similar
structures or attachments if located and erected in a manner satis-
factory to the Director of Environmental Services or his authorized
representative. Such signs shall be included in the total authorized
sign area.
(1) Signs - Mqrquees and Canopies - Externally lighted signs shall
mrques
be permitted on the upper
th°rfrontlowerfaceFof surace of whichl fxed faccesathecpublic
and similar structures ,
right-of-way, provided that the outer dimensions of such signs
shall not exceed sixteen (16) inches in height, and provide i
further that each letter or image on such a sign does not ex
-
teed twelve (12) inches in height. The location and design of
such signs must be approved by the Director of Environmental
Services or his authorized representative. Such signs shall be
included in the total authorized sign area.
25.38-17.06 Political 5i9n Regulations
Applicants for political signs , as defined herein, shall comply with
the following requirements :
(1) The applicant shall post a One Hundred Dollar ($100) cash bond
with the City to guarantee removal of the political si 11 gns.
(2) Each sign shall not exceed five (5) square feet in area.
(3) The signs shall not be located closer together than five
hundred (500) feet.
(4) No political signs shall be allowed in any residential zone.
25.38 (20)
(5) Such signs shall not be nailed to trees, fence posts, or affixed
to public utility poles and shall not be located in the public
right-of-way.
(6) All political signs shall be removed within ten (10) days after
the election date or the bond posted small be forfeited and the
City shall use whatever part of the bond money as is necessary
for removal . Any amount of the bond remaining shall be re Funded
upon request made within ninety (90) days after the election.
No political signs will be posted earlier- than forty-five (45)
days prior to -an election.
(7) The One Hundred Dollar ($100) bond requirement herein shall also
apply to signs located at campaign or party headquarters.
(8) No fee or permit shall be required.for the right to erect political
signs but the applicant, or his agent, shall file with the Director
of Environmental Services, a map or sketch, or otherwise adequately
locating where the signs will be erected.
(9) The City shall establish a separate account to be entitled "Political
Sign Removal " , for the purpose of holding and accounting for the cash
bond requirements of his section.�t on Monies from this account will be
used to remove signs illegally posted. Any surplus monies from this
account may be used to remove signs posted without a bond.
( 10). No signs shall be permitted on trucks , automobiles, trailers, or any
other movable vehicles except for bumper stickers or other equivalent
stickers not exceeding five (5) inches by. twenty (20) inches (5" x 20" ),
in size.
.25.38-17.07 Signs for Public or Quasi-Public Uses
Directional and public convenience signs for public and quasi-public uses
may be permitted. on public property. The design must conform to standard
directional sign specifications promulgated by the Director of Environmental
Services and approved by the Design Review Board. The total number of signs
allov,,ed shall be based on the minimum number necessary for adequate public
identification as determined by the Director of Environmental Services.
.25.38-18 ENFORCEMENT
25.38-18.01 Territorial Application of Ordinance
The provisions of this Article shall apply to .all territory within the
City of Palm Desert.
25.38-18.02 Duty to Enforce Ordinance
It is the duty of the Director of Environmental Services to enforce all
of the provisions of this Article.
25.38 (21)
25.38-18.03 Compliance with Ordinance:
Ifuisance A)atement�
The Council hereby determines that the public peace, safety, morals,
health, and wolf.arc, require that all signs and advertising structures
heretofore constructed or erected in violation of any Ordinance of the
City of Palm Desert, or the County of Riverside , in effect at the time
such sign was constructed or erected, be and they are hereby made subject
to the provisions of this Ordinance. Such signs shall be made to conform
and comply with such requirements as soon as reasonably possible after the
effecting date of this Ordinance. All signs and advertising structures
which are not made to so conform and comply taithin a reasonable time shall
be and they are hereby declared to be public nuisances and may be abated
in the manner provided by the Palm Desert Municipal Code.
25.38-18.04 Removal and Amortization Period
Any sign and outdoor advertising structure or sign which is non-conforming
to the requirements of this Ordinance, either by variance previously granted
or by conformance to the existing sign regulations at the time of the initial
permit for said sign was issued, shall either be removed or brought up to
Code requirements within the period of time prescribed herein.
25.38-18.05 Amortization Schedule I
The following schedule shall be utilized for signs that
are determined
to
have only minor non-conforming elements. The application
ule
is limited to any one (1) parcel of land �,;hich has signs that do not con-
form to one (1) or more of the categories in Schedule I and must be abated
or modified under Schedule I. If any portion of all of the non-conforming
.elements meet the classifications in Schedule II , it shall be the ruling
.schedule even though some element or elements would also meet Schedule I.
AMORTIZATION SCHEDULE I
Non-Conforminq Section Period for Removal or Modification
25.38-4.02 Life of the Sign
. Directional or Safety Signs
25.38-16.03 Life of the Sign
Signs Facing Private Property
Prohibited
25. 38-16.04 Life of the Sign
Required Information on Signs
25.38-16.06 Life. of the Sign
Number of Colors Allowed
25.38-16.08 One Year
Glare from Signs
25. 38-16.09 Life of the Sign
Location of Right Angle Signs
- -- 25.38 (22)
AM "IZATION SCHEDULE I (continued)
Non-Conforming Because: Period for Removal or Modification
The word "motel" is used. Life of the Sign
Sign is closer than ten (10) feet n Life of the Si
to the sign of another business. g
More than one (1) main sign exists
but the maximum sign area entitle-
ment is not exceeded.
Life of the Sign
25.38-18.06 AMORTIZATION SCHEDULE II
All signs that are non-conforming as to the requirements of the following
Sections shall be abated forthwith by Schedule II :
Section 25.38-5.01 Rotating, Moving, Flashing, Changing, Reflecting,
or Blinking Signs Prohibited
Section 25. 38-5.02 Signs on Public Property or Right-of-clay
Prohibited
Section 25. 38-5.03 Signs not Advertising the Use, Name of Owner,
Products, or Services Available on the Premises
Prohibited
Section 25.38-5.04 Temporary or Portable Free Standing Signs
Section 25.38-5.07 Combination Signs
Section 25. 38-5.08 Roof Signs
Section 25. 38-11 Signs in Residential Zones Other Than
Single Family
through
Section 25. 38-11.06 Double Frontage Lots
inclusive
Section 25. 33-12 Signs in Commercial and Industrial Zones
through
Section 25. 38-13 Signs in RM Zones - Sign Area
inclusive
The intent of Amortization Schedule II is to cause abatement or modifica-
tion of all non-conforming signs which have major non-conforming elements
as specified by the above-described Sections. In order to utilize the
abatement Schedule II set forth below, the owner of record, or his agent,
shall make available the market value, as of January 1, 1977, of any sign
or signs which have been deenred non-conforming by the provisions of these
. regulations within the Schedule II categories. The market value of non-
conforming signs shall be based on the original cost, including cost of
installation, of said sign less ten percent ( 10%) of the original cost
25.38 (23)
per year for each year said sign. has been standing prior to the effective
date of these regulations.
The date of erection of any non-conforming sign complying to Schedule II
shall be established by the presentation by the owner of record of the
sign, or his agent, of a certified copy of the corresponding building per-
mit on file in the Department of Building and Safety of either the City of
Palm Desert or the County of Riverside. Any sign erected without the is-
suance of a valid building permit shall be deemed an illegal sign and shall
be removed immediately.
All required documentation concerning the market value and erection date of
any non-conforming sign shall be presented to the Director of Environmental
Services within fifteen (15) days of reception of the notice of non-conformance.
The Director of Environmental Services shall determine to his satisfaction the
validity of all presented documentation. Any decision of the Director of En-
vironmental Services may be appealed in accordance with Section 25. 38-18.08.
AMORTIZATION SCHEDULE II
Adjusted Market Value of Sign Period for Removal or Modification
$ 10.00 or less Immediately
$ 10.01 to $1,000.00 1 year
$1,000.01 to $2,500.00 2 years
$2,500.01 to $5,000.00 3 years
$5,000.01 to $10,000.00 4 years
OVER---------$10,000.01 5 years
25.38-18.07 Removal of Non-Conforming Signs Program
Any sign that is in non-compliance with the regulations of this Article shall
be removed prior to or upon the date designated for removal in the above abate-
ment schedules, If the owner of, or the persons responsible for, the sign fails
to remove the non-conforming sign, within ten (10) days following notification,
such non-action may be corrected at the option of the City Council as a violation
of this Ordinance, or the Council may select to pursue the following procedures:
(1) The Director of Environmental Services, after proper notification, may
cause the removal of any non-conforming sign and shall , at his discretion,
charge the costs incurred against any of the following, each of whom shall
be jointly and severally liable for said charges; provided, however, that
any decision or determination of the Director of Environmental Services may
be appealed in accordance with Section 25. 38-18.08 of this Article.
(a) The permittee
(b) The owner of the sign
(c) The oo-mer of the premises on which the sign is located.
(d) The occupant of the premises on which the sign is located.
(2) A sign removed by the City shall be held not less than thirty (30)
days by the City during which time it may be recovered by the owner
upon payment to the City for costs or removal and storage. If not
recovered prior to expiration of the thirty (30) day period, the
sign and supporting structures shall be declared abandoned and title
thereto shall vest in the City and the cost of removal shall be billed
to the owner.
25. 38-18.08 Ad Hoc S 2n Amortization Committee
Within ninety (90) days after the effective date of this Article, the
City Council shall , by resolution, establish an Ad Hoc Sign Amortization
Committee. Said Committee shall .establish the appropriate market value
or amortization period for any legal non-conforming sign which is pre-
sented by the owner of said sign.
(1) Membership - The Committee shall consist of at least seven (7) members.
a. Consisting of one ( 1) of each of the following:
One (1) representative from the Chamber of Commerce
One (1) representative from the Board of Realtors
One (1) Council Member
One 11) Planning Commissioner
One (1) Design Review Board Member
b. Two (2) from any of the following fields of endeavor but limited
to one ( 1) person per field:
Accountants
Building and Design
Construction
Retail Businessman
(2) Selection - The City Council shall select the representatives from the
Chamber of Commerce and Board of Realtors from a list of
three (3) provided by each group.
(3) Terminatio - The Committee shall exist for a six (u) month period
after its establishment.
(4) Procedure_ - An owner of a sign who objects to the proposed amortization
period, or established market value, for his sign may request
a re-evaluation b, the Sign Amortization Committee. Such a
procedure shall be initiated by the filing of a request for
re-evaluation with the Director of Environmental Services who
shall call a meeting of the Committee to make a judgm^_nt.
Upon notification by the City of the existence of a non-
conforming sign and the City's estimated amortization period
established by the utilization of the Schedules, the owner
of said sign may appeal said established time periof to the
Ad Hoc Amortization Committee. If the appeal includes a re-
quest based upon an existing lease, said appeal shall be ac-
25. 38 (25)
companied by a notorized copy of the signed maintenance
lease in effect on January 1, 1976.
(5) Criteria of Evaluation - The Amortization Committee shall establish
the amortization period for any sign submitted
to them based upon:
A. Permit value of the sign at the time of original construction.
B. Special circumstances-applicable to the sign such as it being
an integral construction element of the building, whose re-
moval would require a major andification of the structure ; or
if the non-conforming character of the sign is determined by the
Board to be so minor as to create an undo hardship.
(6) Actions of the Amortization Board - The Board may affirm the established
amortization period or establish a
new amortization period for a sign
under consideration. However, no
extended amortization period shall
exceed one (1) year or double the
original allotted time.
(7) Confirmation of Board Actions. - The City Council shall confirm or deny
-- and refer back to the Committee for re-
consideration: all findings of the
Amortization Committee within thirty (30)
days after their decision.
25.38-18.09 Uncertainty of Article Provisions
Whenever the criteria is uncertain as to the ambiguity of the provisions,
the applicant shall be referred to the Planning Commission for determina-
tion. The Planning Commission shall then authorize the sign criteria which
best fulfills the intent of this Article.
25.38-19 EXCEPTIONS PROCESS
The Planning Commission may approve exceptions relative to size, number, and
location of signs after a Public Hearing in instances where an applicant is
faced with exceptional circumstances because of type or location of business ,
or is trying to achieve a special design effect. The applicant must show
that:
A. The sign will be integrated into the architecture of the building; and
B. The sign will not: be detrimental to neighboring businesses or the
community in general .
The approval of exceptions shall be consistent with the provisions of Section
25.39-5.01
25.38 (26)
25.38-20 UISCONTIIIUA.?ICE OF l RUSINF_SS
Within ninety (90) days of the discontinuance of a business in any commercial
or industrial zone or before a new business occupies the building, whichever
comes first, the sign owner, his agent, or the property owner shall remove
all non-conforming signs and the wording advertising or relating to the dis-
continued business from all conforming signs.
25.38-21 NON-CONFORf1ING SIGNS MAINTENANCE
Except for normal repair or maintenance not exceeding fifty percent (50%)
of the value of the sign, no sign in existence upon the adoption of this
Ordinance shall be modified, altered, moved or replaced, unless it is made
to comply with the provisions of this Ordinance.
25.38-22 PENALTIES
Any person, firm, or corporation willfully violating any of the provisions
of this Article shall be subject to the provisions of City Ordinance 57, as
amended from time to time.
25.38 (27)
ORDINANCE 129
EXHIBIT "B"
SECTION NUMBER APPROVED CHANGE
25.38-3.03 Add the word "of" after the word "allowance".
25.38-6 Add - Any illegal permanent signs existing
prior to the enactment of this Article shall
not be .abated by the City until one (1) year
after the enactment of this Article.
25.38-11.01 Delete the first two sentences and replace with:
Each hotel , motel , or apartment complex shall
be limited to one (1) sign per complex. The
total or aggregate area of the principal sign
shall not exceed the equivalent of one (1)
square foot of sign per lineal foot of frontage
which the building has facing on the adjacent
right-of-way with a maximum entitlement of
fifty (50) square feet.
25.38-11.01 Change the heading to read - Sign Area-Hotels,
Motels and Apartments.
Change "principle" to "principal".
Delete - In addition, for hotels the wording
on the signs shall be limited to the extent
that the word"motel" shall not be permitted.
Only the words "hotel , lodge, inn, motor inn,
or chalet" shall be acceptable.
25.38-11.04 Change the heading to read - Use of Attraction
�..) Boards for Hotels and Motels.
Add the word motel after the word hotel in the
second line.
25. 38-11.04 A & B. Change the word "principle" to "principal".
25.38-11.04 B (c) Add or motel after the word hotel .
25.38-11.04 D Add and motel after the word hotel .
25.38-11.06 Delete and replace with the wording of Section
25.38-12.02 A
Frontage on two or more streets.
25.38-11.07 Delete - or within thirty (30) days of opening
of escrow, whichever occurs first.
25.38-12.05 Change "principle" to "principal".
25.38-12. 12 Delete - in addition, one (1) rider not to
exceed five (5) inches by sixteen (16) inches
l may be installed at the bottom of any approved
real estate sign.
25.38-12. 13 Delete - or within thirty (30) days from the
opening or escrow whichever occurs first.
25.36-16. 13 (2) Add word "signs" after the word "opening".
25.38-18.04 Add - This amortization pro ram shall not
become effective until one (1) year after
this Ordinance is enacted.
25. 38-18.05 Delete - The word "motel" is used - Life of the
Sign.
-1-
Ordinance 129
Exhibit "B"
SECTION NUMBER APPROVED CHANGE
25.38-18.06 Page 25.38(24) Paragraph 2, last sentence,
delete - shall be removed immediately and
add - shall e removed immediately after the
effective ate of this amortization ro ram
which is one 1 year after the enactment
of this Ordinance.
25.38-18.08 Change after the effective date of this article
to-of the effective date of this amortization
program which is one 1 year after the enactment
of this Artic e.
25.38-18.08 (1) & (2) Delete
25. 38-18.08 (1) New - (1) Membership - The Committee shall con-
sist of five (5) members with at least
three (3) of the members from the
Business Community appointed by the
City Council .
25.38-18.08 (3) - (7) Re-number to 25.38-18.08 (2) - (6).
1..,
-2-
r
INTEROFFICE MEMORANDUM
City of Palm Desert
TO: Planning Commission
FROM: Director of Environmental Services
SUBJECT: Review of the Revisions Made by the City DATE: February 11, 1977
Council in Adopting the Sign Ordinance
At the regularly scheduled Council meeting of February 10, 1977, the Council did
hold a first reading of Ordinance 129, which if a second reading is held, will
adopt the Sign Ordinance. As a part of the Public Hearing on this matter, the
Council did consider two significant changes to the Ordinance which should be
reviewed by the Planning Commission and a study and report forwarded back to the
City Council .
These two significant changes are as follows:
1. Increase the sign entitlement in the other than single-family residential
zone to the same as commercial zone. In effect, this will allow hotels,
motels, and apartments to have equal sign entitlement as other like busi-
nesses in the commercial zones. Related to that the sign entitlement for
additional street frontages in these zones has been increased to be in con-
formance with the allowances in the commercial zone.
2. A one (1) year moratorium was put into the Ordinance for enforcement on
existing signs.
The other changes as specified in Ordinance 129 were minor in nature or deal with
word changes.
STAFF RECOMMENDATION:
It is recommended that the Planning Commission direct the Secretary to notify the
City Council that the Planning Commission agrees with the proposed changes to the
Sign Ordinance that are to be adopted as a part of Ordinance 129.
Attachments: City Council Resolution 77-3
Proposed Ordinance 129
ORDINANCE 129
AN ORDINANCE OF THE CITY OF PALM DESERT, CALIFORNIA,
ESTABLISHING ARTICLE 25. 38, CHAPTER 25, OF THE PALM
DESERT MUNICIPAL CODE, KNOWN AS THE SIGN ORDINANCE
AND AMENDING SECTION 25.39-2. 10.
CASE NO. ZOA 02-76
The City Council of the City of Palm Desert, California, DOES HEREBY
ORDAIN as follows:
SECTION 1: Section 25. 38 of Ordinance 99 is hereby repealed.
SECTION 2: Ordinance 18 is hereby repealed.
SECTION 3: Those references to signs in Ordinance 31 are hereby deleted.
SECTION 4: Section 25. 38 of Ordinance 99 is hereby added to read as is
more specifically stated in Exhibit 'A' dated December 14, 1976, as revised by
Exhibit `B' , attached hereto and made a part thereof.
SECTION 5: Section 25.39-2. 10 of Ordinance 99 is hereby repealed.
SECTION 6: Section 25.39-2. 10 of Ordinance 99 is hereby added to read
as follows:
25.39-1. 10 Delegation of Authority
The DRB may, at its discretion, authorize the Director
of Environmental Services to approve or cause to be
modified, sign applications not exceeding $1,000 in
value, exterior remodelings not exceeding $2,500 in
value, and proposed additions to commercial buildings
not exceeding a change or increase in 25% of the total
square footage.
SECTION 7: The City Clerk of the City of Palm Desert, California,
is hereby directed to cause this Ordinance to be published within fifteen (15)
days of adoption in the Palm Desert Post, a newspaper published and circulated
within the City of Palm Desert, California, and the same shall be in force and
effect thirty (30) days after adoption.
PASSED, APPROVED, and ADOPTED at a regularly scheduled meeting of the
Palm Desert City Council , held on this loth day of February, 1977, by the following
vote, to wit:
AYES:
NOES:
ABSENT:
ABSTAIN:
-1-
Ordinance 129
NOEL J. BRUSH, MAYOR
ATTEST:
SHEILA R. GILLIGAN, ACTING CITY CLERK
CITY OF PALM DESERT, CALIFORNIA
a
f
-2-
ORDINANCE 129
EXHIBIT "B"
SECTION NUMBER APPROVED CHANGE
25.38-3.03 Add the word "of" after the word "allowance".
25.38-6 Add - Any illegal permanent signs existing
prior to the enactment of this Article shall
not be abated by the City until one (1) year
after the enactment of this Article.
25. 38-11.01 Delete the first two sentences and replace with:
Each hotel , motel , or apartment complex shall
be limited to one (1) sign per complex. The
total or aggregate area of the principal sign
shall not exceed the equivalent of one (1)
square foot of sign per lineal foot of frontage
which the building has facing on the adjacent
right-of-way with a maximum entitlement of
fifty (50) square feet.
25.38-11.01 Change the heading to read - Sign Area-Hotels,
Motels, and Apartments.
Change "principle" to "principal".
Delete - In addition, for hotels the wording
on the signs shall be limited to the extent
that the word "motel" shall not be permitted.
Only the words "hotel , lodge, inn, motor inn,
or chalet" shall be acceptable.
25.38-11.04 Change the heading to read - Use of Attraction
Boards for Hotels and Motels.
Add the word motel after the word hotel in the
second line.
25.38-11.04 A A B Change the word "principle" to "principal".
25. 38-11.04 B (c) Add or motel after the word hotel .
25.38-11.04 D Add and motel after the word hotel .
25.38-11.06 Delete and replace with the wording of Section
25.38-12.02 A
Frontage on two or more streets.
25.38-11.07 Delete - , or within thirty (30) days of opening
of escrow, whichever occurs first.
25.38-12.05 Change "principle" to "principal".
25.38-12. 12 Delete - in addition, one (1) rider not to
exceed five (5) inches by sixteen (16) inches
may be installed at the bottom of any approved
real estate sign.
25.38-12.13 Delete - or within thirty (30) days from the
opening or escrow whichever occurs first.
25.36-16. 13 (2) Add word "signs" after the word "opening".
25.38-18.04 Add - This amortization program shall not
become effective until one (1) year after
this Ordinance is enacted.
25.38-18.05 Delete - The word "motel" is used - Life of the
Sign.
Ordinance 129
Exhibit "B"
SECTION NUMBER APPROVED CHANGE
25.38-18.06 Page 25.38(24) Paragraph 2, last sentence,
delete - shall be removed immediately and
add - shall be removed immediately after the
effective date of this amortization program
which is one 1 year after the enactment
of this Ordinance.
25. 38-18.08 Change after the effective date of this article
to-of the effective date of this amortization
program which is one 1 year after the enactment
of this Article.
25. 38-18.08 (1) & (2) Delete
25. 38-18.08 (1) New - (1) Membership - The Committee shall con-
sist of five (5) members with at least
three (3) of the members from the
Business Community appointed by the
City Council .
25.38-18.08 (3) - (7) Re-number- to 25.38-18.08 (2) - (6).
-2-
RESOLUTION NO. 77-3
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT,
CALIFORNIA, ANNOUNCING A POLICY STATEMENT REGARDING THE PRO-
POSED SIGN ORDINANCE.
CASE NO. ZOA 02-76
WHEREAS, the City has worked diligently over the last year on the
development of a Sign Ordinance for the City; and,
WHEREAS, the City Council believes that it is important that the
issues and policies that were considered during this period be expressed
publicly so that the citizens will have a full understanding of how this
important decision was reached; and,
WHEREAS, the City Council believes such a statement will be
valuable to future Councils and City staffs charged with implementation
of the Sign Ordinance.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of
Palm Desert, California, that it does hereby express the following .as its
findings for adopting the proposed Sign Ordinance:
The City Council strongly believes that Palm Desert has a unique
character which requires special controls to guarantee its preservation and
j
enhancement. In addition, the vitality of the community's character must be
established along its major entryways and arterials. The Council feels that
some existing signs within the commercial core adjacent to Highway 111 do
not express the community's character and are considered a blight to the area.
Further, the enhancement and preservation of the character of Palm Desert will
not be successful unless greater concern is applied to the use of signs through-
out the community.
It has been determined that the Council 's concern with the effect of
poorly regulated signs is also the concern of the businessmen, because the
image expressed to visitors and residents through the community's signs has
a profound effect on the economy of the City. The vitality and growth of the
,.- economic sector of the community is based upon its unique character. This
unique character must not be lost. The Council believes that a continuation
of the historical poor usage of signs in Palm Desert would be very detrimental
to the future of the business and residential communities of Palm Desert.
Resolution No. 77- 3
After having spent more than a year studying the impacts of signs,
and after listening to many points of view regarding the appropriateness of
signs, both from the businessman's and community's standpoint, the Council
realizes that it is essential to keep these interests in balance. The pro-
posed Sign Ordinance does this. It has been approved only after having
carefully listened to everyone who has desired to speak on the matter and
weighing all the concerns that were expressed. In culminating the develop-
ment of the Sign Ordinance, the Council is of the opinion that the character
of the community and its economic vitality are inseparable and, therefore,
the Council was mandated to implement a Sign Ordinance that adequately con-
trols the use of signs within the community. This significant fact remained
constantly before the Council .
The Council recognizes and strongly subscribes to the right of the
businessman to identify his business. Still , the right to advertise must be
kept within reasonable boundaries consistent with the objectives and goals of
the community to retain the special attributes and economic advantages which
rest largely on the quality of its appearance. It is realized that reasonable
minds differ as to the best solution to the sign problem. The responsibility
` for finding the solution, however, was with the Council and it believes the
proposed Ordinance is responsive to that responsibility and to the problem.
In analyzing the effect of the present sign usage in Palm Desert, it
was concluded that first, many of the many existing signs are incompatible with
the community character. Second, through the development of the General Plan
and its subsequent Zoning Ordinance, .a paramount theme was expressed, which
centers upon the architectural compatibility of the units to the City as a
whole. In order to carry out such a concept, it is essential that signs be
compatible not just with the development in which they are located, but also
to the surrounding area, and ultimately, the total community.
Third, existing signs seem to demonstrate that they were erected
with no attempt to conform to the character of the community. In reviewing
the records of the City of Palm Desert and the County of Riverside, it was
determined that many of the offending signs were installed without permits.
Further, many of the signs were intended to be temporary in nature and have
continued beyond their reasonable life. These offending signs are a nuisance
and should be abated as soon as possible. As long as they remain, they are
not only a blight, but an economic disbenefit. Because the area is believed
to be at the crossroads of its economic life, the Council feels that every
-2-
Resolution No. 77- 3
effort available must be utilized to guarantee its future economic success.
Accordingly, there was a mandate to abate these signs in the shortest possible
time.
Fourth, keeping in mind the right of the businessman to identify his
business, the Council sought a proper balance between such business identifi-
cation and the right of visitors and residents to be protected from a visual
and public trumpeting of overbearing advertising. To the Council , it is
clearly evident that the character of Palm Desert is intrinsically interwoven
with the image presented by the commercial area. Overbearing signs can de-
grade our community, depreciate economic and social values, and turn away
investors and visitors. Signs are meant to catch the public' s eye; but the
public has a right to .be insulated against abusive and constant intrusions
of blatent commercial messages. Such invasions are out of step with the
natural beauty and dignity of our desert environment.
Finally, the Council concluded that the use of signs should be limited
to naming the business or the nature of the activity being conducted,on the
premises. It was felt that the public safety is jeopardized if signs are too
large or too much information is expressed; because such signs tend to over-
attract the attention of motorists away from road hazards. For these reasons,
the regulations specified on the proposed Sign Ordinance are deemed by the
Council to be imperative.
PASSED, APPROVED, and ADOPTED at a regularly scheduled meeting of the
Palm Desert City Council , held on this _ day of 1977, by the
following vote, to wit:
AYES:
NOES:
ABSENT:
ABSTAIN:
I �
NOEL J. BRUSH, MAYOR
ATTEST:
SHEILA R. GILLIGAN, ACTING CITY CLERK
CITY OF PALM DESERT, CALIFORNIA
-3-
w
REPORT TO CITY COUNCIL ON RECONSIDERATION
OF PROPOSED SIGN ORDINANCE
CASE NO. ZOA 02-76
INDEX
A. STAFF RECOMMENDATION
B. PROPOSED CITY COUNCIL RESOLUTION NO. 77- 3
C. PROPOSED ORDINANCE NO. 129
D. PROPOSED SIGN ORDINANCE, DATED DECEMBER 14, 1976
E. STAFF REPORT
F. APPENDIX
1. PLANNING COMMISSION RESOLUTION NO. 193
2. PLANNING COMMISSION MINUTES DEALING WITH PROPOSED SIGN ORDINANCE
FROM NOVEMBER 16th, NOVEMBER 30th, AND DECEMBER 14, 1976.
3. WRITTEN COMMENTS RECEIVED FROM MR. GEORGE KRYDER AND MR. NESTOR NOE
AT THE PLANNING COMMISSION MEETING OF DECEMBER 14, 1976.
A. STAFF RECOMMENDATION:
1. Approve Resolution No. 77- 3 , announcing a Council Policy Statement
regarding the Sign Ordinance.
2. Approve Ordinance 129, as amended, and pass to Second Reading for the
following reasons:
- The proposed Sign Ordinance does accurately reflect the needs of
the community for signs compatible with the character of the com-
munity.
- The proposed Sign Ordinance establishes a reasonable and compatible
sign program for new development in the community and the proposed
Ordinance Amendment to the Design Review process provides for a
more reasonable review program.
RESOLUTION NO. 77- 3
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT,
CALIFORNIA, ANNOUNCING A POLICY STATEMENT REGARDING THE. PRO-
POSED SIGN ORDINANCE.
CASE NO. ZOA 02-76
WHEREAS, the City has worked diligently over the last year on the
development of a Sign Ordinance for the City; and,
WHEREAS, the City Council believes that it is important that the
issues and policies that were considered during this period be expressed
publicly so that the citizens wi11 have a full understanding of how this
important decision was reached; and,
WHEREAS, the City Council believes such a statement will be
valuable to future Councils and City staffs charged with implementation
of the Sign Ordinance.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of
Palm Desert, California, that it does hereby express the following as its
findings for adopting the proposed Sign Ordinance:
The City Council strongly believes that Palm Desert has a unique
character which requires special controls to guarantee its preservation and
enhancement. In addition, the vitality of the community' s character must be
established along its major entryway and arterial , which is Highway 111. The
Council feels that many existing signs within the commercial core adjacent to
Highway 111 do not express .the community' s character and are considered a
blight to the area. Further, the enhancement and preservation of the character
of Palm Desert will not be successful unless greater concern is applied to the
use of signs throughout the community.
It has been determined that the Council ' s concern with the effect of
poorly regulated signs is also the concern of the businessmen , because the
- image expressed to visitors and residents through the community' s signs has
r 1
a profound effect on the economy of the City. The vitality and growth of the
economic sector of the community is based upon its unique character. This
unique character must not be lost. The Council believes that a continuation
of the present usage,of signs in the community would be very detrimental to
Palm Desert.
-1-
Resolution No. 77- 3
After having spent more than a year studying the impacts of signs,
and after listening to many points of view regarding the appropriateness of
signs, both from the businessman's and community's standpoint, the Council
realizes that it is essential to keep these interests in balance. The pro-
posed Sign Ordinance does this. It has been approved only after having
carefully listened to everyone who has desired to speak on the matter and
weighing all the concerns that were expressed. In culminating the develop-
ment of the Sign Ordinance, the Council is of the opinion that the character
of the community and its economic -vitality are inseparable and, therefore,
the Council was mandated to implement a Sign Ordinance that adequately con-
trols the use of signs within the community. This significant fact remained
constantly before the Council .
The Council recognizes and strongly subscribes to the right of the
businessman to identify his. business. Still , the right to advertise must be
kept within reasonable boundaries consistent with the objectives and goals of
the community to retain the special attributes and economic advantages which
rest largely on the quality of its appearance. It is realized that reasonable
minds differ as to the best solution to the sign problem. The responsibility
for finding the solution, however, was with the Council and it believes the
proposed Ordinance is responsive to that responsibility and to the problem.
In analyzing the effect of the present sign usage in Palm Desert, it
was concluded that first, many of the many existing signs are incompatible with
the community character. Second, through the development of the General Plan
and its subsequent Zoning Ordinance, a paramount theme was expressed, which
centers upon the architectural compatibility of the units to the City as a
whole. In order to carry out such a concept, it is essential that signs be
compatible not just with the development in which they are located, but also
to the surrounding area, and ultimately, the total community.
Third, existing signs seem to demonstrate that they were erected
with no attempt to conform to the character of the community. In reviewing
the records of the City of Palm Desert and the County of Riverside, it was
determined that many of the offending signs were installed without permits.
Further, many of the signs were intended to be temporary in nature and have
continued beyond their reasonable life. These offending signs are a nuisance
and should be abated as soon as possible. As long as they remain, they are
not only a blight, but an economic disbenefit. Because the area is believed
to be at the crossroads of its economic life, the Council feels that every
-2-
ResoluLion No. 77- 3
effort available must be utilized to guarantee its future economic success.
Accordingly, there was a mandate to abate these signs in the shortest possible
time.
Fourth, keeping in mind the right of the businessman to identify his
business, the Council sought a proper balance between such business identifi-
cation and the right of visitors and residents to be protected from a visual
and public trumpeting of overbearing advertising. To the Council , it is
clearly evident that the character of Palm Desert is intrinsically interwoven
with the image presented by the commercial area. Overbearing signs can de-
grade our community, depreciate economic and social values, and turn away
investors and visitors. Signs are meant to catch the public's eye; but the
public has a right to be insulated against abusive and constant intrusions
of blatent commercial messages. Such invasions are out of step with the
natural beauty and dignity of our desert environment.
Finally, the Council concluded that the use of signs should be limited
to naming the business or the nature of the activity being conducted on the
premises. It was felt that the public safety is jeopardized if signs are too
large or too much information is expressed; because such signs tend to over-
attract the attention or motorists away from road hazards. For these reasons,
the regulations specified on the proposed Sign Ordinance are deemed by the
Council to be imperative.
PASSED, APPROVED, and ADOPTED at a regularly scheduled meeting of the
Palm Desert City Council , held on this _ day of 1977, by the
following vote, to wit:
AYES:
NOES:
ABSENT:
ABSTAIN:
I I.
NOEL J. BRUSH, MAYOR
ATTEST:
SHEILA R. GILLIGAN , ACTING CITY CLERK
CITY OF PALM DESERT, CALIFORNIA
-3-
ORDINANCE 129
AN ORDINANCE OF THE CITY OF PALM DESERT, CALIFORNIA,
ESTABLISHING ARTICLE 25. 38, CHAPTER 25, OF THE PALM
DESERT MUNICIPAL CODE, KNO14N AS THE SIGN ORDINANCE
AND AMENDING SECTION 25.39-2. 10.
CASE NO. ZOA 02-76
The City Council of the City of Palm Desert, California, DOES HEREBY
ORDAIN as follows:
SECTION 1: Section 25.38 of Ordinance 99 is hereby repealed.
SECTION 2: Ordinance 18 is hereby repealed.
SECTION 3: Those references to signs in Ordinance 31 are hereby deleted.
SECTION 4: Section 25. 38 of Ordinance 99 is hereby added to read as is
more specifically stated in Exhibit 'A' dated December 14, 1976, as revised by
Exhibit 'B' , attached hereto and made a part thereof.
SECTION 5: Section 25.39-2. 10 of Ordinance 99 is hereby repealed.
SECTION 6: Section 25.39-2. 10 of Ordinance 99 is hereby added to read
as follows:
25.39-1. 10 Delegation of Authority
The DRB may, at its discretion, authorize the Director
of Environmental Services to approve or cause to be
modified, sign applications not exceeding $1,000 in
value, exterior remodelings not exceeding $2,500 in
value, and proposed additions to commercial buildings
not exceeding a change or increase in 25% of the total
square footage.
SECTION 7: The City Clerk of the City of Palm Desert., California,
is hereby directed to cause this Ordinance to be published within fifteen (15)
days of adoption in the Palm Desert Post, a newspaper published and circulated
within the City of Palm Desert, California, and the same shall be in force and
effect thirty (30) days after adoption,
PASSED, APPROVED, and ADOPTED at a regularly scheduled meeting of the
Palm Desert City Council , held on this 27th day of January, 1977, by the following
I vote, to wit:
AYES:
NOES:
ABSENT:
ABSTAIN:
I -1-
Ordinance 129
NOEL J. BRUSH, MAYOR
ATTEST:
SHEILA R. GILLIGAN, ACTING CITY CLERK
CITY OF PALM DESERT, CALIFORNIA
i
-2-
ORDINANCE 129
EXHIBIT 'B'
SECTION NUMBER APPROVED CHANGE
.25.38-11.07 Delete - , or within thirty (30) days of
opening of escrow, whichever occurs first
25.38-12. 12 Delete - In addition, one ( 1) rider not to
exceed five (5) inches by sixteen ( 16) inches
may be installed at the bottom of any approved
real estate sign.
25.38-12. 13 Delete - or within thirty (30) days from the
opening of escrow, whichever occurs first
E. STAFF REPORT TO THE CITY COUNCIL
ON PROPOSED SIGN ORDINANCE
I. REQUEST:
That the Council consider adoption of Ordinance 129, including the pro-
posed Sign Ordinance for the City of Palm Desert and a proposed Amendment
to the Zoning Ordinance to modify Section 25. 39-2. 10 to increase the value
of signs reviewed by staff from $500 to $1,000.
This request is being made by the Planning Commission by Resolution No.
193 (see attached).
II. BACKGROUND:
A. History:
The City Council , after closing the Public Hearing on October 14, 1976, re-
garding the proposed Sign Ordinance which had previously been forwarded to
them by the Planning Commission, did refer the matter back to the Planning
Commission for re-consideration with direction being given for review of
specific areas of the proposed Sign Ordinance. On November 16, 1976, the
Planning Commission reviewed the revised draft of the proposed Sign Ordinance
which incorporated the concerns of the City Council , plus additional concerns
proposed by the staff.
III. DISCUSSION OF MAJOR CHANGES:
A careful review of the proposed Sign Ordinance, dated December 14, 1976, will
reflect a number of minor changes which resulted from direction given by the
City Council as a part of their previous review of the Sign Ordinance. In ad-
dition, a number of other minor changes have occurred as part of the Planning
Commission's additional review of the Sign Ordinance. Rather than go through
all the changes in detail , the staff proposes to discuss the major changes
which resulted from this last review of the Sign Ordinance by the Planning
Commission.
A. Real Estate Signs - General
The Commission had a great deal of input from the real estate profession with
regards to real estate signs and as a result of this input, the following
changes were made: The limitation of real estate signs being removed within
thirty (30) days of the opening of escrow has been deleted throughout the
Ordinance. In addition, the Commission is recommending that a rider be al-
lowed for each real estate sign of a �size not to exceed 5"x16" to be installed
-1-
at the bottom of any approved real estate sign. Finally, the Commission is
recommending an off-site directional sign to be allowed during an open house
period not to exceed three square feet.
B. Recommended Additional Revisions:
If the Council agrees with the Commission's recommended changes, three addi-
tional revisions are necessary to carry out the philosophy of the Planning
Commission with regards to limitations on real estate signs and the addition
of riders. Please note Exhibit "B" to Ordinance 129. In the Commission's
action on the revisions of the proposed Sign Ordinance, they neglected to
make necessary changes to these three sections, which should be done as a
part of the adopting of the Ordinance to carry through the Commission's philo-
sophy. In addition, if the Council elects to make any further revisions to
the Ordinance, they should be incorporated in this exhibit as a part of the
motion.
In terms of procedure, it may be appropriate after completion of the Public
Hearing on the Sign Ordinance, to obtain a consensus on other changes before
the Ordinance is acted upon in total .
-2-
C; Format Revisions
In order to improve the reading of the preliminary Ordinance , the
staff has taken the opportunity to revise the format of the pro-
posed Sign Ordinance into clearer categories; which includes placing
related sections together into larger groupings so that they may be
more readily found by the layman.
D. Substantive Changes
Throughout the proposed Ordinance, the staff has made a number of
minor changes with regards to the content of the Ordinance. The
intent of most of these changes was to clarify or improve the in-
tent of the Ordinance. If the Commission were to relate the revised
Ordinance with the original Ordinance, they will find a number of
minor word changes which should not be of major concern during the
Hearing. However, during the revision of the Ordinance, staff did
make a number of substantive changes which are as follows:
1. Under the Adjustment Section, the percentage limitation for
the ability to grand adjustment by the Zoning Administrator
has been increased from ten percent (10%) to twenty percent
(20%) and the issue of pitched roofs has been clarified.
2. Under the provisions dealing with Temporary Signs , both for
Sale Purposes and Other Purposes, the attempt has been to go
to a specific size maximum versus a percentage maximum to im-
prove the enforcement capability of the staff.
� 3. The matter of dealing with Vehicle Identification Signs has
been further concentrated only into the area of portable,
free standing signs situations versus what was discussed un-
der the previous Ordinance.
..4. Some clarification was made in the area of Signs for Condomini-
ums regarding the ability to have more than one (1) main entrance
sign at the entryway to the condominium area.
5. Clarification regarding U'all Sign height has been provided.
6. The Internal Illumination Size Reduction has been eliminated
from the revised Ordinance.
7. The major revision to the proposed Ordinance deals with the
proposed amortization program which will be discussed in the
next section of this report.
DISCUSSION OF SIGN AMORTIZATION ALTERNATIVES:
A. Introduction
The Council in their review of the proposed Sign Ordinance felt that
one of the critical areas for reconsideration by the Planning Conuuis-
sion was the removal or amortization program. The Council suggested
to the Planning Commission that they review the full possible range
Page Three
DISCUSSION OF SIGN AMIORTIZATION ALTERNATIVES:
A. Introduction (continued)
of methods available to amortize and remove non-conforming signs ;
using a criteria of finding the most equitable period for all signs,
including the ability to get the major non-conforming signs down as
soon as possible, and to consider the ease of enforcement by the
staff. Further, the Council indicated, some concern with regards to
limiting the amortization or reuxoval schedule only to those legal ,
non-conforming signs and to concluc� that signs without a permit
should be immediately removed. The following description of the
many possible amortization or removal programs will be divided into
an analysis of signs with permits and signs without permits.
The key consideration to any sign amortization or removal program
is that it must be uniform and equitable to everyone. Of all the
possible controls that could be applied through the zoning powers
of the community, this element is one of the most litigated areas.
The courts have been firm in their position that there is a correla-
tion between the value or the cost of signs and any proposed amorti-
zation or removal program. The Planning Commission must, therefore,
weigh the fact that it may not be possible to remove all the more
objectionable signs initially, and then, move on to the less objection-
able signs; because generally the more objectionable signs are the
signs of greater value, in that they are larger and more substantial ,
etc.
Finally, the Commission should be aware that over the long run, the
provisions of the proposed Ordinance regarding change of owners, ex-
pansions, and remodelings will result in a large number of the non-
conforming signs being removed in a relatively quick span of time.
In reality then, the method of amortization may not be of much a con-
tern as initially determined. This is particularly true the longer
the amortization schedule is. This is based upon the recognition
that the businesses in the area tend to be upgraded in some manner
over a long span of time; and the City has within its Design Review
Board Process and the provisions of the proposed Ordinance, the abili-
ty to substantially affect the non-conforming signs related to these
businesses proposing to change in some manner. Surprisingly, this is
even true with the existing six billboards in the community in that
five out of the six are located on vacant lots and could be required
to be removed as a part of the ultimate development of .those lots.
The only exception is the billboard easterly of the Texaco station on
the North Frontage Road at Cabrillo and Highway 111.
B. Non-Conforminq_ Signs without a Permit
1. Existing Proposed Ordinance Provisions - The proposed Ordinance
gives the City the ability to require all signs without a permit
to be removed immediately upon the effective date of the proposed
Ordinance. In the initial review of the existing signs in the
community, out of a total of approximately 380 signs that do not
conform to the initial draft of the Ordinance, approximately 237
signs did not appear to have permits. In effect, the character
of signs in the community could be substantially affected by the
elimination of about two-thirds of the non-conforming signs imme-
diately, if this alternative were to be implemented.
The problem with this approach is that if a longer amortization
schedule is established for the remaining one-third of the signs,
there appears to be some inequity in requiring a substantial por-
tion of the non-conforming signs to be removed, simply; because
they do not have a permit or there is no evidence in the City's
files or in the County' s files that a permit was ever issued.
Whereas, if the amortization schedule for the remaining one-
third of the non-conforming signs was reasonably short, the in-
equity of such a program would not appear to be a problem.
Page Four
DISCUSSION OF SIGN AMORMATION ALTERNATIVES:
D. Non-Conforming Signs without a Prrinit (continued)
2. The Grandfather Approach - One approach which is taken by many
Tities and is pursued by the County is to, "grandfather in" ,
the signs without a permit and to allow them to continue either
for a specified time, the length of the amortization schedule as
applied to the signs with pernrits, or for the life of the signs.
The problem with this approach is the possible credence given to
an illegal act which may be carried over as an enforcement prob-
lem forever. In other words, if the installation of a bootleg
sign is sanctioned in any way by the City, it may result in a
feeling by subsequent businesses that they have some license to
not conform to the permit procedures of the community in their
installation of signs. Further, the lack of review of the in-
stallation of the signs has a potential negative effect on the
community from the standpoint of the City not knowing the quality
of construction, or, how safe the sign is in terms of construction.
Such an unknown is a major concern of the staff; therefore, we
would not recommend any such approach.
3. The Two-Phase Permit Procedure - Another approach to handle the
signs that previously do not have a permit would be to allow
them to exist as long as the other non-conforming signs with
permits, q
ermits but require them to be inspected and a temporary permit
be issued for the life af .the amortization period. Depending
upon the length of the amortization period, this may or may not
be a valid alternative. The longer the amortization procedure,
the more credence such an alternative would be given. However,
such an approach does increase the workload for the staff.
4. Staff Recommendation - Implement the proposed Sign Ordinance pro-
visions which would require immediate removal of all non-conforming
signs without permits. No justification appears to exist to permit
such signs to continue any longer than it would take to get them
removed or brought into conformance. Further, the recommended a-
mortization period for legal , non-conforming signs will follow
fairly close to the removal of the illegal signs.
C. Non-Conforming Signs with Permits
1. The Grandfather Approach - One approach pursued by many cities
and the County of Riverside is to not provide any amortization
schedule in the Sign Ordinance. In other words, allow the signs
that exist prior to the Sign Ordinance to remain for their life.
Such an approach is favored by many cities and counties on the
basis of it having no effect on the existing businesses or from
the standpoint or not having to remove existing signs. In addi-
tion , such an approach, if the proposed Sign Ordinance is more
restrictive, does give the existing businesses a more favorable
competitive position with newer businesses.
The problems that arise with such an approach occur in the in-
stances where a change is proposed from a relatively liberal or-
dinance to a more restrictive ordinance. The tendency of a new
business who observes the existing signs and is told by the City
of the present more restrictive Sign Ordinance requirements , is
to ignore the permit procedure approach and simply install a sign
in conformance with the existing signs; therefore, the effect of
such an approach is a tremendous enforcement program for the City.
Page Five
DISCUSSION Or SICN AMORTIZATION AITERNATIVES:
C. Non-Conforming Signs with Permits
1. The Grandfather Approach (continued)
Further, in communities where most of the existing non-conforming
signs are clustered and new development tends to occur somewhat
removed from the established areas, there becones a real dichotomy
between the two areas which can result in a negative effect upofi
the more established areas. One can see such examples in many
communities in California where development has occurred not in
the older area, which is normally the downtown, but the commer-
cial development moved out from the downtown and developed under
more stricter sign control . One of the negative feelings generated
by the downtown results from the more garish sign approach which
may be one of the major causes of a loss in the competitiveness
of such an older area. One of the ways this tradition is broken
by communities is to modernize the downtown, which includes re-
moval of the older, run-dorm, larger signs.
The use of an amortization schedule for a sign ordinance in ef-
fect, has a face lifting impact upon the more established com-
mercial area. Oftentimes, the remodeling of the signs also re-
sults in the facilitating of the building. All of which results
in an improved appearance of the more established area.
Finally, the lack of an amortization approach may result in a
deluge of variance requests by new businesses requesting con-
formance to existing signs versus the new ordinance. Such a
request is natural from a competitive standpoint for the new
businesses. History has shown that through the change of Coun-
cils and staff, there is a tendency to revert either back to the
previous sign ordinance or some standard in between the new ordi-
nance and the previous ordinance. Such a situation becomes an
unwritten sign ordinance which is legally impossible to enforce.
2. Time Limit Approach - The most typical approach for amortization
schedules for sign ordinances is the establishment of a time
limit for removal or modification of the signs. There are
generally two types of time limit .approaches. First is the
sliding scale approach based upon the value of the sign with
the most expensive signs being removed last. This allows the
construction costs and replacement costs to be amortized by
the business before the sign is removed. Typically, a five
year or higher time limit period is utilized. The courts have
ruled that a lesser perior of time must have special circum-
stances before it would be justified. In review of the attached
surveys, a time limit of three to five years is fairly standard.
Secondly, a single limit approach is used by many cities which in
essence says that all signs that are non-conforming must be removed
at the end of a specific time period; such as three years or higher.
Such an approach gives equal equity to any sign regardless of value.
Generally, this approach is favored by many cities, in that it does
give a reasonable time for existing establishments to bring their
signs in conformance. It also provides a new business with a sense
of knowing that the sign they are installing is going to be compe-
titive eventually with all the signs in the community.
3. Modified Approaches - There are a number of other modifications
of the time limit approach. They deal with the use of a time
limit plus some other special provisions. The first is the
time limit plus acquisition approach which was used by the City
of Palm Springs. This approach provided for the ability of the
city to participate in the removal of the sign , if the owner de-
cided to remove the sign before the expiration of the amortization
schedule. The participation consisted of the city financially
providing for the remaining cost of the sign plus the removal costs.
In discussing this approach with the City of Palm Springs officials,
it was found that while the provisions were in the ordinance, the
never utilized. A second
' approach was ver approach is a u
acquisition pp
Page Six
DISCUSSION OF SJG14 AMORTIZATION ALTERNATIVES:
C. Non-Conforming Signs with Permits
3. Modified Apliroaches (continued)
dual schedule approach which was suggested by the staff to the
Council . This consisted of an initial schedule .Aich provided
for signs of minor non-conformity to remain for the life of the
sign. Further, the major non-conforming signs would be removed
within a specified period of time.
A third approach is an •anrortization schedule on the basis of the
type of sign, such as a ground sign , roof sign, and wall sign.
Such an approach may be hard to implement in that again it is
not related to the value of the sign, bur rather to the type of
sign which may not be given any credence by the courts. The
only reason that such an approach is even suggested is the fact
that typically the most non-conforming signs in the community
are ground signs, which if removed initially would drastically
affect the character of the commercial area. Further, a second
most negative type of sign is the roof sign, if those signs were
removed, the appearance of the commercial area would be further
improved: The remaining signs, which are wall signs, are not
that substantial or have that major of an impact on the character
of the community and, therefore, could be removed last.
Finally, the fourth modified time limit approach which is favored
by staff is to utilize a five year sliding formula, but base it on
the market value of the sign versus the original value. Market
value is established as the original value of the sign plus in-
stallation costs less ten percent ( 10%) of the original value for
each year it is in place. This means that the older the sign,
the less value it would have.
4. Staff Recommendation - Staff believes that the modified sliding
scale approach having two schedules and using market value should
be adopted uy the City. This approach provides for a reasonable
and equitable method of removing the non-conforming signs. It is
estimated that a majority of the non-conforming signs would be re-
moved during the first two years, which would be compatible with
the immediate removal schedule for the illegal signs.
Page Seven
CITY COUNCIL REPORT
ON PROPOSED SIGN ORDINANCE
F. APPENDIX
v
PLANNING COMMISSION RESOLUTION NO. 193
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF
PALM DESERT, CALIFORNIA, SETTING FORTH ITS FINDINGS AND
RECOMMENDING TO THE CITY COUNCIL APPROVAL OF ORDINANCE
129, WHICH PROPOSED TO AMEND THE PALM DESERT ZONING OR-
DINANCE ESTABLISHING A NEW SIGN ORDINANCE FOR THE CITY
OF PALM DESERT, CALIFORNIA, AND AN AMENDMENT OF SECTION
25.39-2.10.
CASE NO. SIGN ORDINANCE
I
WHEREAS; after closing the Public Hearing, the Palm Desert City Council
did, at its regularly scheduled meeting of October 14, 1976, refer the proposed
Sign Ordinance back to the Planning Commission for reconsideration, including a
proposed amendment of Section 25.39-2.10; and,
WHEREAS, prior to that action, the City Council did review and certify
a Final Environmental Impact Report, after a duly noticed Public Hearing, at
its regularly scheduled meeting of July 22, 1976; and,
WHEREAS, the City staff did review the concerns of the City Council
and prepare a revised proposed Sign Ordinance, including an amendment of
Section 25. 39-2. 10, which were submitted to the Planning Commission for con-
sideration at a duly noticed Public Hearing on November 16, 1976, and the continued
Public Hearing of December 14, 1976; and,
WHEREAS, at said Public Hearings, the Planning Commission did take into
consideration the reports of the City staff, local residents, and other interested
persons; and,
WHEREAS, the Planning Commission finds the following additional justifi-
cations for recommending approval of the revised Sign Ordinance and amendment to
the City Council :
1) The revised Sign Ordinance does more accurately reflect the needs
of the community for signs appropriate with the character of the community.
2) The proposed amortization program is more equitable and reasonable
for all businesses affected.
3) The proposed revised Sign Ordinance establishes a reasonable and
compatible sign program for new development in the community and the proposed
Ordinance Amendment provides for a more reasonable review program.
NOW, THEREFORE, BE IT RESOLVED by the Planning Commission of the City
of Palm Desert, California, as follows:
-1-
t
Planning Commission Resolution No. 193
1. That the above recitations are true and correct and do constitute
the findings of the Commission in this case;
2. That it does hereby recommend approval of the attached revised
Ordinance 129, which would establish an amendment to the Palm Desert Municipal
Code to provide for the City's first Sign Ordinance, as attached to the proposed
Ordinance 129, subject to the revisions as specified in the attachment, labeled
Exhibit 'A' to this Resolution;
3. That it does hereby recommend approval of an amendment of Section
25.39-2. 10 as specified in the proposed Ordinance 129;
4. That it does hereby recommend to the City Council the adoption
of Ordinance 129, as amended.
PASSED, APPROVED, and ADOPTED at a regularly scheduled meeting of the
Palm Desert Planning Commission, held on this 14th day of December, 1976, by
the following vote, to wit:
AYES: BERKEY, KELLY, PALLS, READING, WILSON
NOES: NONE
I ABSENT: NONE
U ABSTAIN: NONE
S. ROY WILSON, CHAIRMAN
ATTEST:
PAUL A. WILLIAMS, SECRETARY
,PALM DESERT PLANNING COMMISSION
t
-2-
.
fi
t d ' PLANNING COMMISSION RESOLUTION NO.
EXHIBIT 'A' I
RECOMMENDED REVISIONS TO ORDINANCE 129 � y
SECTION CHANGE
25.38-2. 13 A sign O+MO$o with an immediate source of
illumination that is completely enclosed
by the surface of the sign structure. 900
u, OW W1040 71VMt°00f00t 0A77 V0f ono00 ='
too U01 00070000ot tot $Wto foot mA$0too
�. At too 1101 foot ftoo too $1001
h; -y
25.38-2.24 0oM1f7o JOWAf10At100 Wo$
E�
J00M107o 10oVt1f1$AtA00 1 $MA77 0000 W
$1V0 AttA000 to A 0 A00 ONO AAWt1$o$ r:
trio 00OW$ 04N Aoolot 004000VO10M
WMA0 AVY W0000 to too 00OW01
a'. RESERVED -
S; 25.38-10.01 During a period of time when realty is offered
for sale or rent; a sign so indicating, but not
exceeding three (3) square feet in area or four
(4) feet in height. may be located on the proper-
ty. No real estate signs shall be located on a
roof, project from a building face, or move in
any manner. Any such signs shall be removed
upon the rental of the property or 'upon the
completion of escrow. Of HMO O TT1tt0 007
NO ftoo too 000HO 0f 0$00141 OW WO
0tt4t% f1/$tl After the effective"date of this
Section, no person engaged in the real estate
business as a broker, salesman, or otherwise,
shall use or place signs on property being offered
for sale or lease unless said sign program has
first received approval from the Director of
Environmental Services. Prior to requesting
approval of any real estate signs, evidence of
a valid City business license shal l be provided.
In addition, one rider not to exceed 5" x 16"
may be installed to the bottom of ao�ap oved pr
real estate sign•—
25.38-10.03 Add - One off-site directional sign:may be per-
mitted for an open house subject to'the follow-
in provisions:
1 shall not exceed three J�J square ;feet;
!- no f1ag5;or banners shall be;,�used; :
3) to be located::on rip 'vate property onl
4 limited to one sign only.
25.38-11.07 Add - In addition one rider not to exceed 5" x 1E
ma be installedt the o�ttom of any approved
real estate si n.—
25.38-12.11(4)
Delete - 0Vo ►4A77 $1001 00f WHOM too ,Clod
$VOAto foot 10 Wo 01to too 0t001$�00 fot MOMAM7o 0000 1$ 00 0�1tto0 to $00ofWo ;$ W0J $A7o$'
«- A00 000M to7000 to 001XOAO140 goo/0t.t0fi0AW
:H $190$ $MA77 00 00019fool "
s K,.T
f:: t PLANNING Crl"°MISSION RESOLUTION NO. 19 ,' r ;
EXHIBIT f4
v
F SECTION CHANGE
25.38-12.12 Add further, where�th'e unique design of the a•.
; 4; w center"allows -for adequate integration of a
larger sign the permitted pedestrian traffici
signs as allowed in ;Section - 25.38-12.05may.;be
increased to a .maximum of six (61 square feet
t 5er side. In addition; one. rider not to`?exceed
, x 16" -ma be installed at the bottom of
any approved real estate sign , �
25.38-13 A mobile home park shall be al Towed"one (1) .ex-
ternally lighted or unlighted identification,,sign
not exceeding the equivalent of one (1) square foot
of sign area per ten (10) lineal feet of frontage o
each right-of-way upon which the business fronts.
No sign shall have a surface area of greater than
thirty (30) square feet O+ 00 and may be erected at
right angles to the right-of-way.
25.38-13(2) Add - In addition, one rider not to exceed
5" x 16" may be installed at the bottom of
any approved real estate sign-
25.38-16.04 Add - As an alternative, a decal issued �y the
City as a part of the sign approval rop cess ma
be pp-laced on the sign at a location ;visible and
readable from the up blic or rip 'vate 'ri ht-of-way.
25.38-17.06(9) The City shall establish a separate account to
be entitled "Political Sign Removal ", for the
purpose of holding and accounting for tY0$0
Ia00f0$ the cash bond requirements of this sec-
tion. Monies from this account will be used
to remove s�iygns__s illegelly led. Any surplus
monies from s account �+fl may, be used to ,•
remove signs f770g$jjt posted without a bond
25.38-18.07 Any sign that is .in non-compliance with the
regulations of this Article shall be removed prior.
to or upon the date designated for removal i ; the
above abatement ,schedules. If the owner of, or the
persons responsible for, the sign fails to remove
the non-conforming sign, t0 0000 Of M 0t0Of$0%
0000 OWN too $Xoo f$ 1000t00 $00171. 00 t0$000$f010
tot W NNW Of tMo $f00 000 too 000 $0017 00
0000 WN A Afoot$ 001 OW folloofoo tMo 0$t0'of
000f000fONW01 700 W0000t0 fot M WOW of
07l 0000oofoN106 $fgo$ 0971 00 A$ follo0$l with-
in ten 10 days following notification, such non
action may be corrected at the option of the City,r
Council as a violation of this Ordinance, or the
Council mayselect to pursue the following procedur
25.38-18.08(1)a Change 0OOotfl00t$o0/to read Council'Member.
25,38-18.08(1)b Change Attot00Y$ to read Retail Businessmen.
25.38-22 Penalties
ny person, firm, or corporation willfully viola-_ ,
ting any of the provisions of this OfOW000
Article shall be 60f7tt' of 0 ►�f$0000000t 0041 ,0000'
��fdo tM0t00f1 $nAll �0 �oof$}i$070 0� $ d�0rtff;
16M ffo0 of Dot AM MA Wo Wot00 0077$t$
W003 of 0t f00tf$oo000t fot 0 WHO oot W0041
09 MA tol MUM of 000 Wo ff00 000 WNW
00otl subject to the provisions of LjIX Ordinance
57,_ as amended from time to time.
gg -2-
♦ . MINUTES
PALM DESERT PLANNING COMMISSION MEETING
NOVEMBER 16, 1976
7 PM - CITY HALL COUNCIL CHAMBERS
I . CALL TO ORDER
The regularly scheduled meeting of the Palm Desert Planning Commission
was called to order by Chairman Nilson at 7:00 p.m. in the Council Cham-
bers of the Palm Desert City Hall .
II . PLEDGE - Commissioner Kelly
III . ROLL CALL
Present: Commissioner BERKEY
Commissioner KELLY
Chairman WILSON
Absent: Commissioner MILLS (excused absence)
Also
Present: Paul A. Williams - Director of Environmental Services
Hunter Cook - City Engineer
Steve F1'eshman - Associate Planner
IV. APPROVAL OF MINUTES
( A. MINUTES of the meeting of November 4, 1976
it A motion of Commissioner Kelly, seconded by Commissioner Berkey,
to approve the minutes of November 4, 1976, as written, was unani-
mously carried.
During the discussion of the minutes, Commissioner Berkey indicated
a desire to discuss a requirement being made of persons representing
property owners to have written authorization to present to the Plan-
ning Commission. Chairman Wilson suggested that this subject would
be better discussed under Comments at the end of the Agenda with which
Commissioner Berkey concurred.
V. WRITTEN COFiMUNICATIONS
Mr. Williams stated that he had two written items that he preferred to
save for the Comments section of the Agenda.
VI. PUBLIC HEARINGS
Chairman Wilson explained the Public Hearing procedures to those present.
A. CASE 00. ZOA. 02-76, THE SIGN ORDINANCE
Review of a revised Section 25.38 of the Palm Desert Municipal
Code and an Amendment to Section 25.39-2. 10 of the Palm Desert
Zoning Ordinance.
Mr. Williams reviewed the staff report on the revised preliminary
Sign Ordinance. Mr. Williams' review included a complete history
of the Sign Ordinance, including the fact that the City Council ,
at their meeting of October 14, 1976, had referred said Ordinance
back to the Planning Commission for reconsideration with revisions
in specific areas. Mr. Williams then explained that several minor
revisions had been made for clarification purposes. Mr. Williams
also mentioned the surveys that were attached to the staff report
and the alternatives regarding the amortization schedules. He then
� • stated that staff was recommending that the Planning Con.rission con-
sider this revised Sign Ordinance tonight and also consider the Zon-
ing Ordinance Amendment, which increased the value of s;: gns that may
be reviewed by staff from $500 to $1,000.
Chairman Wilson asked if there were any questions of staff at this time.
Commissioner Kelly asked for a clarification regarding Section 25.38-
3.04 (Permit Record Requirement).
Mr. Williams explained that the permit would be placed on the sign
itself and that it would be a small stick-on type of permit.
There %•,,as a short discussion regarding the permits and the problems that
could result from their placement on the sign itself; such as, getting
in the way of the aesthetics of the sign, children walking by and pulling
the stickers off, etc. Mr. Williams did agree that these would definitely
present some problems.
Commissioner Kelly asked for some clarification regarding Signs on
Public Property and Signs Not Advertising the Use, etc.
Mr. Williams provided the clarification -in both instances.
Commissioner Berkey stated he had no questions of staff at this time.
Chairman Wilson stated he had some questions but would wait until after
the public had given their input. He then declared the Public Hearing
open on Case No. ZOA 02-76 and asked if anyone was present who wished
to speak to the Commission in favor of the proposed Ordinance. Being
no one, Chairman Wilson then asked if anyone was present who wished to
speak to the Commission in opposition to the proposed Ordinance.
0
o NESTOR M. NOE, 73-677 Highway 111, spoke to the Commission and
Z stated that he wanted to clarify that he was neither for nor
against the proposed Ordinance. He stated that he was speaking
a n as a representative if the Business Men's Association of Palm
w Desert. Further, he stated that he had just received a copy of
D the Ordinance this afternoon and that it was quite a lengthy do-
0' cument; therefore, he felt that additional time should be granted
.I to allow his organization to review the Ordinance. He requested
that the Commission not pass the Ordinance tonight.
Chairman Wilson asked Mr. Williams why copies of the Ordinance were not
made available sooner.
o Mr. Williams answered that Mr. George Kryder and Mr. Noe had
o received copies of the Ordinance this afternoon. However,
w Mr. Kryder had previously received the detailed su9gestions
Q of the City Council and that the additional revisions were
w 0 minor except for the amortization program. Further, he
j m stated that both Mr. Kryder and Mr. Noe had come into City
z Hall and had reviewed the Ordinance with him. He also felt
I that they were most concerned with the amortization section.
Chairman Wilson asked if anyone else wished to address the Commission
in opposition to the proposed Ordinance.
MORRIS REICHLEY, (Lou Reichley Realtors) , 74-275 Highway 111,
stated he would like to ask staff a question. He asked Mr.
Williams what the realtors would have to go through to get a
sign approved. He also asked what reaction was going to be
taken on "riders". He stated that the signs were limited.
to three square feet and that he felt this was not a large
enough area to permit "sold" riders or "by appointment only"
riders. He requested that the Ordinance be revised to allow
for additional square footage on real estate "for sale" signs.
Mr. Williams explained that realty signs needed the approval of
the Director of Environmental Services; that examples of the
proposed signs would have to be presented for said approval ;
and they would then go on file with the Code Enforcement Office.
No% ' 5, 1976 Page Two
• Mr. Williams further explained that the Chamber of Commerce Sign
Subcommittee had discussed the "rider" situation on real estate !
signs some time ago and that their conclusion was that the three
square feet provided sufficient room and that the "riders" must
be embodied within the three square foot area.
Chairman Wilson asked if anyone else was present wishing to address the,,
Commission in opposition to the proposed Ordinance. Being no one, -Chair-
man Wilson closed the Public Hearing and asked the Commission to take the
matter under consideration.
Chairman Wilson stated that he was disappointed that there was so little
public input regarding the Sign Ordinance. He further stated that the
Commission could only be as effective as the input it received from the
community. He also stated that Mr. Noe had brought up a valid point and
that the Commission should consider a possible continuance of this matter.
He then stated that it might be well to discuss some of the input received
regarding the realty signs.
Commissioner Berkey stated that if the Hearing was going to be continued;
he thought it would be appropriate to continue it now rather than start
a discussion on any matters pertaining to the Ordinance.
Chairman Wilson asked the Commission what their feeling was.
Mr. Williams suggested that if a continuance was in order, it would
be necessary to re-open the Public Hearing. He further stated that
if the Commission decided to continue the Hearing, staff would recom-
mend. the 2nd Planning Commission meeting in December, which would be
December 13th.
Chairman Wilson asked Mr. Williams if he felt more input could be received
o 1 if the matter were continued; if there was ample press notification. He
p ,,also asked Mr. Williams if the public was aware that copies of the Sign
Z Ordinance were available and if so, would members of the business com-
munity pick up the available copies.
a �
Mr. Williams stated that it. it were made known .to the press that
z ems`, copies of the Sign Ordinance were available; he felt that people
would come in to pick them up.
Mr. Williams then stated that he would like to correct his earlier
statement regarding a proposed date for the continuance of the Hear-
ing. He then suggested December 14th as being the correct date.
Chairman Wilson stated that it has been a long time since the Commission
had started on the Sign Ordinance and that according to the history which
staff had provided, the first discussions regarding this Ordinance began
in January of 1975. He further stated that rather than create a situation
where the Commission passed the Ordinance and it went to the City Council
q for approval and then was referred back again to the Commission; he felt
I a continuance would be in order.
Commissioner Kelly stated that she agreed with Chairman Wilson.
Mr. Williams then stated that he felt the Business Men's Association
had been working very diligently on the previous draft. He also
stated that he felt the concern of the businessmen was simply that
wo they wanted ample time to review the proposed Ordinance and that a
z month would provide ample time to accomplish their review.
w
Commissioner Berkey stated that he felt another month would be worthwhile
U)i and that possible after that time, the Commission would receive a little
I
more public support and that it should be made knotim to everyone that
copies were available for review.
Z
The Commission then agreed that it would not be appropriate to hold a
1 discussion if the matter were going to be continued. Chairman Wilson
then re-opened the Public Hearing on Case No. ZOA 02-76.
1
Pan^ Three
Commissioner Berkey moved to continue the above case to the Planning ._
Commission meeting of pecember 14, 1976. Commissioner Kelly seconded -
the motion; motion unanimously carried.
VII. OLD BUSINESS
None
VIII. NEW BUSINESS
y A. DISCUSSION OF ARTICLE ON FAST FOOD CHAINS
Mr. Williams opened the discussion regarding fast food chains and
stated that the article was presented to the Commission for infor-
mation purposes as it was an extremely interesting article and would
provide some insight to the Commission. He further stated that here
in Palm Desert, we already have two businesses that would fit into
this category.
Chairman Wilson asked if there were any comments from the Commission on
the article.
o Commissioner Berkey stated that the most important matter was the
�+ matter of approval based on broad standards.- He stated that if
Wspecific standards are written in ordinances; such as, architecture,
landscaping, etc. , the builders would know what they were up against.
Commissioner Kelly stated that we had not had any problems with our
pii MacDonalds, other than the traffic situation.
z ,
Mr. Williams agreed with Commissioner Kelly and stated that the.
usual problems of juveniles loitering around and trash in the area
did not exist with MacDonalds. He further stated that he thought
it was a very successful design.
There was. a short discussion regarding the traffic situation near
MacDonalds.
o Chairman Wilson stated that he was also pleased with the lack of trash
z n the area of MacDonalds. He then asked if there were any additional
Z comments on the article.
v
w �i Commissioner Berkey pointed out that the Commission should take
o a look at the Zoning Ordinance and give some thought to specific
z quidelines for this type of situation.
B. DISCUSSION OF ARTICLE ON REASONABLE DEVELOPMENT REGULATIONS
Mr. Williams opened the discussion by stating that in the joint
meetings that the Con-mission had had with the City Council , this
issue of development regulations had come up on a regular basis.
Further, he stated that he had provided this article to the Com-
mission because he felt it was a good article and would provide
some food for thought.
The Commission briefly discussed development regulations. Commissioner
Berkey ended the discussion by pointing out that most developers were
willing to conform with government regulations; but they would like to
know what they were from the very beginning.
4
r k
/ . MINUTES
PALM DESERT PLANNING C0114ISSION MEETING
NOVEMBER 30, 1976 .
7. PM - CITY HALL COUNCIL CHAMBERS .
I . CALL TO ORDER I
The regularly scheduled meeting of the Palm Desert Planning Commission
was called to order by Chairman Wilson at 7:00 p.m. in the Council Cham-
bers of the Palm Desert City Hall .
II. PLEDGE - Commissioner BERKEY
III. ROLL CALL:
Present: Commissioner BERKEY
Commissioner KELLY
Commissioner MILLS
Chairman WILSON
Also
Present: Paul A. Williams - Director of Environmental Services
Jeff Patterson - Deputy City Attorney
Steve Fleshman - Associate Planner
Sam Freed - Assistant Planner
As required by Article 20 of the California Constitution, Deputy City
Attorney Patterson performed the swearing in ceremonies for Mr. F. CHARLES
READING, for the position of Planning Commissioner.
Chairman Wilson congratulated and welcomed Commissioner Reading.
IV. APPROVAL OF MINUTES
A. MINUTES of the meeting of November 16, 1976.
Mr. Williams suggested the following corrections to the above listed
minutes :
Page 2, 9th paragraph, 4th line, change the word "if" to "of".
Page 2, 9th paragraph, 6th line, change the word "this" to "that".
Page 2, llth paragraph, 2nd line, change the word "this" to "that". 1
Page 3, 8th paragraph, 1st line, change the word "it" to
Page 3, 13th paragraph, 2nd line, change the word "possible" to
"possibly".
Page 4, 5th paragraph, 1st line, change the phrase "stated that
we had not had" to read "inquired if we had had".
Page 4, 10th paragraph, 3rd line, change "quidelines" to "guide-
lines".
Page 6, 1st paragraph, 3rd line from the bottom, change "ths"
to "the".
A motion of Commissioner Mills, seconded by Commissioner Berkey, to ap-
prove the minutes of November 16, 1976, as corrected, was unanimously
carried.
V. WRITTEN COMMUNICATIONS
Mr. Williams stated that the only written communications were those
dealing with the cases before the Commission t6night.
V. WRITTEN COMMUNICATIONS
A. Letter from David J. Erwin, City Attorney.
Mr. Fleshman explained that this letter was in response to the
Commission' s request for guidance pertaining to persons claiming
to be representatives of property owners during Public Hearings.
Mr. Fleshman further stated that it would be up to the staff to
enforce this problem; and that the Board of Realtors would be
informed as to the procedures to be followed.
B. Letter from Henry F. Hoyle.
Mr. Fleshman explained that this piece of correspondence was
received in today' s mail and that it contained several comments
relative to development in Palm Desert and the proposed Sign
Ordinance. Mr. Fleshman stated that this letter was being
presented to the Commission with the request that they receive
and file it. Further, he stated that if the Commission so
desired, staff would send a letter in response to Mr. Hoyle' s
letter.
Commissioner Berkey agreed that staff should send a letter of response
and include a thank you to Mr. Hoyle for his interest and comments.
The Commission concurred.
VI. PUBLIC HEARINGS
Chairman Wilson asked that it be noted for the record that the Commis-
sion had met in a Study Session prior to tonight' s meeting for the
purpose of asking questions of staff and to look at the proposed Or-
dinance page-by-page. Further, he stated that no attempt was made to
arrive at any decisions. Chairman Wilson then explained the Public
Hearing procedures to those present.
A. CASE NO. ZOA 02-76, THE SIGN ORDINANCE
Review of a revised Section 25.38 of the Palm Desert Municipal
Code and an Amendment to Section 25.39-2. 10 of the Palm Desert
Zoning Ordinance. (Continued from November 16, 1976. )
Mr. Fleshman reviewed the staff report with the Commission.
His report included a brief history of the proposed Ordinance.
Mr. Fleshman noted that there had been 16 sessions regarding
the Ordinance and at least that many revisions were made. He
then reviewed the 7 substantive changes that were made to the
Ordinance, since the Ordinance was approved by the Planning
Commission last summer. Said changes related to the Adjustment
Section, the Temporary Signs Section, Vehicle Identification
Signs, Signs for Condominiums, Wall Signs, Internal Illumination
Size Reduction, and a major revision to the Amortization Program.
Mr. Fleshman then advised the Commission that the staff had again
reviewed the Ordinance since the November 16th Planning Commission
meeting and that two additional changes should be considered by
the Commission. These changes deal with Real Estate Riders and
Off-Site Directional Signs. Mr. Fleshman stated that staff felt
that the "real estate riders" may be allowable if they were limited
to one and of a specified size. However, he stated that the staff
still felt that the "off-site directional signs" were in direct op-
position to the policies and goals of the Sign Ordinance.,
Finally, Mr. Fleshman stated that staff was recommending adoption
of Planning Commission Resolution No. 193, including the Amendment
to Section 25.39-2. 10 of the Zoning Ordinance.
Pa(le Two
Chairman Wilson asked if there were any questions of staff at this
time. Being none, he declared the Public Hearing open and asked
for testimony in FAVOR of the proposed Ordinance, as it was being
recommended by staff and as it has been modified. Being no one
wishing to give testimony in favor of the proposed Ordinance, Chair-
man Wilson then asked if there was anyone present who wished to give
testimony in OPPOSITION to the proposed Ordinance.
GEORGE KRYDER, (Owner of Nelsha's Draperies at 44-850 San Pablo)
spoke to the Commission as President of the Retail Merchant's
Division of the Palm Desert Chamber of Commerce. He mentioned
that MR. NESTOR NOE, who is the Vice President of the same divi-
sion, was also present. Mr. Kryder stated that they had made
comments on the original draft of the Ordinance and that many of
the changes had been made and were reflected in the revised Or-
dinance. However, he had a few additional comments to make with
regards to the latest revisions.
Mr. Kryder's first comment was that there should be no regulations
for vehicle identification signs as used in the course of every-
day business. He stated that the Ordinance as it now reads does
not give that protection. .
His second comment was that they did approve of the Section dealing
with temporary signs; however, the section did not define said signs.
Mr. Kryder's third comment related to the use of "open-closed" signs.
He stated that there should be some provision for this type of sign.
Further, these signs should not be counted as a part of the allowable
sign area.
His fourth comment concerned the restriction of signs to four colors.
He stated that he felt this restriction was unwarranted and arbitrary.
He further stated that it was impossible to create a sign with only
four colors. Finally, he felt that the Design Review Board could make
the color changes and with this authority, there was no need to put
restrictions on color compatibility.
Mr. Kryder's fifth comment related to the Ad Hoc Amortization Committee.
He stated that they had no quarrel with the way the Amortization Commit-
tee was going to work. Their objection was to the "make-up" of the Com-
mittee as there was no mention of any representative of the Retail Mer-
chants of the City. He suggested that under Item "b" of Section 25. 38-
18.080), one of the fields of endeavor should be listed as Retail Busi-
nessmen. He then questioned the selection procedure for members of the
Amortization Committee. He stated that both the Chamber of Commerce and
the Board of Realtors were entirely capable of choosing members and he
could see no reason for the City Council to overrule the selection pro-
cess. Further, he stated that he had talked with Mr. Dick Coffin, Presi-
dent of the Board of Realtors, and that Mr. Coffin had concurred with him
on this feeling.
Mr. Kryder then stated that he had no additional comments other than a
personal one. He stated that he was concerned with the following phrase
which was contained in a staff report on the proposed Ordinance:
"The intent of the Ordinance has always been directed toward pro-
viding the maximum amount of supervision and control feasible by
the City."
Mr. Kryder stated that it was quite discomforting that the City had
this kind of power. He further stated that he disagreed with the
City's intent to maintain power; it was not their perrogative, it was
the perrogative of the people.
December 14, 1976 Page Three
MORRIS REICHLEY, 74-275 Highway ill, spoke to the Commission as a
representative of the Board of Realtors. He stated that the Board
of Realtors had been very instrumental in maintaining property
values and that the proposed Sign Ordinance could assist them in
that matter. He then thanked the Commission and the City staff .
very much for the work that they had done and stated that the
Board of Realtors felt very good about some of the revisions that
had been made. Mr. Reichley then asked staff for a clarification
pertaining to the decals; he asked if this referred to real estate
signs also.
Mr. Fleshman answered that the decals would be placed on real
estate signs and all other signs that were approved. Mr. Flesh-
man also referred to the Zoning Ordinance Amendment which staff
was recommending, which would raise the value of signs requiring
Design Review Board approval to $1,000.
Mr. Reichley then informed the Commission that the Board of Realtors
was going to try again with reference to directional signs for open
houses. He stated that the Board had done a little review on their
own and had found out that 80% of people who attended open houses did
so because of the off-site directional signs. Further, it was diffi-
cult to find houses on some of the side streets and some of the cul-
de-sac streets. He stated that even though the directional signs were
placed on private property; this was not done without the property ow-
ners' consent. Finally, he stated that the Board was policing this
situation and they were requesting at least one off-site directional
sign, in addition to the house sign, be permitted.
Chairman Wilson asked if there was anyone else who wished to speak in
OPPOSITION to the proposed Ordinance.
GRAHAM DEXTER, 73-757 Highway 111, spoke to the Commission as a
member if the real estate business. He stated that he had had the
pleasure of working for at least 15 months with the Sign Committee.
Further, out of this work, came a deep appreciation for the work
and understanding of the City staff. However, he was going to have
to disagree with staff concerning their position relating to off-
site directional signs. He stated that there was indeed an econo-
mic need and referred to Section 25.38-10.05 (Other Signs) :
"Any such signs so authorized shall be necessary to preserve
a legal right or serve an economic need.. . :
Mr. Dexter requested that the Commission revise the Ordinance so
that at least one (1) off-site directional sign would be allowed
when there was an Open House. Further, he stated that the Board
of Realtors had had and will have the ability to police themselves
Ithis respect and he would like to assure the Commission that
they will have the Board's full cooperation and understanding; if
they would just grant this one small concession.
JIM RICHARDS, 74-470 Abronia Trail , spoke to the Commission as the
owner and operator of the Sandra-La Motor Lodge. He stated that
he appreciated the input that had been received from groups such
as the Board of Realtors and the Retail, Merchants. However, it
seemed that there had not been any input from the motel groups.
He stated that he had attended several of the meetings on the pro-
posed Sign Ordinance but this was the first time he decided to speak.
Mr. Richards asked that the Commission consider the situation he was
in; a situation where he has a substantial amount of money tied up
in signs, probably $15,000 or $20,000 worth of signs. He stated that
there was a considerable amount of "gray area" in the Sign Ordinance.
Further, he had attended most of the meetings and read the notices;
but he really did not know where he stands. He then stated that he
felt that the motel owners should be notified specifically that their
signs could be in violation before the Ordinance was passed.
a
Chairman Wilson asked if there was anyone else present wishing to speak
in OPPOSITION to the proposed Ordinance. Being no one, he then asked
the Commission if they had any questions they would like to ask of any-
one that had given testomony.
Commissioner Kelly stated that she would like a little more information
about the policing policies of the Board of Realtors.
Graham Dexter answered Commissioner Kelly and stated that there
would be a committee formed that would take care of the strate-
gic areas. Further, he advised that they would keep an eye on
the situation and if anyone violated one of the rules or regula-
tions, they would let them know. He assured Commissioner Kelly
that this situation would .be very well policied and controlled.
Chairman Wilson asked if there were any further questions.
George Kryder asked if he could submit a copy of his comments to
the Commission.
Chairman Wilson answered yes, and said comments were received by the
secretary.
At this time, Chairman Wilson closed the Public Hearing on the Sign
Ordinance. He stated that there had been quite a bit of input re-
ceived both tonight and at the hearing of November 16th. Further,
the Commission had before them the staff' s recommendations and also
the concerns which had been raised and asked Commissioner Berkey for
his feelings.
Commissioner Berkey stated that first of all he had no doubt that "riders"
should be allowed on real estate signs. Next, the phrase pertaining to
"30 days from the opening of escrow. . ." should be deleted as it was not
enforceable. The next matter that Commissioner Berkey addressed was the
matter of off-site directional signs. He stated that a precedent would be
set by the realtors if the off-site directional signs were allowed and he
felt that this matter was adequately handled in Section 25.38-10.05 (Other
Signs).
Commissioner Berkey then stated that he felt the "open-closed" signs
would be justified and that they should not be subtracted from the al -
lowable sign area. Commissioner Berkey then stated that he felt the
restriction of four colors would be unwarranted and arbitrary; that
there were adequate controls under the Design Review Board Process.
Finally, Commissioner Berkey stated that he agreed with Mr. Kryder' s
feelings about adding a member of the Retail Merchants to the Ad Hoc
Amortization Committee.
Commissioner Kelly stated that before she got into the issues at hand,
she would like to make a comment pertaining to what Mr. Richards had
talked about. She stated that it was a shame that people had failed
to speak during most of the previous hearings on the proposed Ordinance.
She explained that it was very important for the Commission to receive
public input and she was sorry that Mr. Richards had not spoken up sooner.
Further, she stated that there had been as much press publicity as possible
and that she had personally tried to hand out copies of the Sign Ordinance
to the public.
Commissioner Kelly stated that she felt the number of colors being limited
to four would not pose any problem. In relation to the "open-closed" signs,
she asked if staff could contribute a little more to the discussion on this
matter.
Mr. Fleshman stated that it is staff's intent to legislate the
"open-closed" signs under the Temporary Signs Section and that
"open-closed" signs would not be counted in the total square
footage sign area.
or 4lTlln :i PI;)L Fib•
f •
r Commissioner Kelly then stated that she felt that a member of the Re-
tail Merchants would be included in the Chamber of Commerce membership
as pertained to the Ad Hoc Amortization Committee.
With regards to the off-site directional signs, Commissioner Kelly
felt that at least one off-site directional sign should be allowed,
but there would possibly be a problem with enforcement of this alloca-
tion. She questioned staff as to how it could be written into the
Ordinance without complicating matters.
Mr. Fleshman advised Commissioner Kelly that staff could revise
the Ordinance to include off-site directional signs, if the Com-
mission so desired. Further, the same requirements would apply
to the off-site directional signs as applied to the signs on the
property itself. There would be no flags, banners, etc. allowed
6 and the only place the signs would be allowed would be in a single-
family zone and on private property, not in the public right-of-way.
+ Commissioner Kelly commented next on the decals and stated that she felt
they were just one more thing to be vandalized. She asked if there couldn't
be some type of identification number as opposed to the decals.
Chairman Wilson commented that it would depend on the type of decal that
was used; possibly the type that wouldn't come off.
Mr. Fleshman stated that the decals would be necessary for enforce-
ment purposes. Further, the decals would be similar to the "UL"
stickers and that they would be required to be visible.
Commissioner Kelly then agreed that the decals may not pose a problem.
Commissioner Mills stated that he didn't have anything to add; however,
he did agree with Commissioner Berkey' s comments in that off-site direc-
tional signs should be allowed for the benefit of the real estate people.
' Further, he could see no problem with the decals as proposed by staff.
Commissioner Reading stated he had no comments.
Chairman Wilson then commented that there was one thing to be kept in
mind when you talked about such things as leaving out "open-closed" signs,
decals, etc. , and that was that we were all aware of the fact that when
an Ordinance is passed, the bugs are worked out by amendments. He stated
that the Zoning Ordinance had already been amended a couple of times and
that if the Commission proceeded with the adoption of the Sign Ordinance,
it should be clear where the needs are and that it would be up to the staff
to suggest amendments.
Chairman Wilson then stated that he agreed that the phrase pertaining to
"30 days from the opening of escrow.. ." would be unenforceable. Next,
he commented that he felt a provision for real estate riders should be
included in the Ordinance. He then stated that he personally was sympa-
thetic to the needs in certain areas to get the off-site directional signs
for open houses and he felt that such a provision should be spelled out in
the Ordinance. He stated that he thought it would not present a problem
if it was not abused, that there should be some means of enforcement, and
that there should not be a carnival-like atmosphere.
Commissioner Berkey commented that such a provision (for off-site directional
signs) should be inserted and incorporated into the Ordinance and that it
should be limited to only one such sign restricted to the real estate busi-
ness. Commissioner Mills agreed.
Chairman Wilson asked staff for their thoughts as to the possible wording
of such a provision. While he was waiting for staff's recommendation,
Chairman Wilson addressed the following comment to Mr. Richards:
"Mr. Richards, if we do approve this Sign Ordinance for adoption
by the City Council , I strongly suggest that you sit down with
the staff between now and the City Council Hearing and see what
effects it will have on your business."
I
I
' �r 14, 1976
Mr. Fleshman then suggested the following wording in regards to the
provision for off-site directional signs:
"One off-site directional sign may be permitted for an open
house, subject to the following provisions:
1) shall not exceed three (3) square feet;
2) no flags or banners shall be used;
3) to be located on rivate property only;
4) limited to one (1� sign only.
Chairman Wilson then asked Mr. Fleshman to review the list of comments
✓*, that had been submitted by Mr. Kryder to make sure that all of the
items had been discussed.
Mr. Fleshman stated that the first comment pertained to Vehicle
Identification Signs and that had been a concern of the business-
men for quite awhile. Further, staff had deleted this section
from the Ordinance and that the only place it was mentioned in the
Ordinance was under definitions.
Chairman Wilson stated that he believed Mr. Kryder's concern was to spell
out where vehicle identification signs would be prohibited. He then re-
opened the Public Hearing and asked Mr. Kryder for additional comments.
Mr. Kryder commented that in order to avoid any future misinterpre-
tation of the Sign Ordinance; if there was no real need for the de-
finition of vehicle identification signs, then the definition should
just be eliminated.
Chairman Wilson then closed the Public Hearing and asked staff what the
purpose was of including a definition of vehicle identification signs.
Mr. Fleshman answered that if the Commission desired to delete this
definition, it probably would not present any problems.
Chairman Wilson agreed that it should be deleted and asked the Commission
if they concurred with the deletion of Section 25. 38-2.24. The Commission
concurred.
Mr. Fleshman continued with Mr. Kryder's list and stated that the
next two comments concerned Temporary Signs and Open-Closed Signs;
both matters which had been discussed.
Mr. Fleshman then suggested that the title of retail businessmen
be added to the section concerning the amortization committee.
Commissioner Berkey suggested that the retail businessmen membership be
substituted for the attorney membership.
Chairman Wilson asked for a consensus of the Commission. They all agreed
that it would be okay to substitute retail businessmen for attorneys.
Mr. Fleshman then suggested that it would be staff's recommendation
that it should be left as a matter of City Council policy to decide
who the members of the Ad Hoc Amortization Committee should be.
Commissioner Kelly stated that there might have been a reason for in-
cluding attorneys in the list of fields of endeavors; possibly so that
they could provide legal advice.
Mr. Fleshman stated that the next issue was the issue of four colors
and that staff would stick with their original recommendation that
only four colors be allowed, including black and white as colors.
Chairman Wilson stated that this was not a new issue and was something
that the Commission had wrestled with before. Further, with the Design
Review Board Process deciding what was creative and compatible, the re-
striction should be left in the Ordinance. He stated that the intent
of leaving it in would be to give direction to the developers, etc.
Also, it was the intent to help streamline and make the Ordinance more
efficient.
14, 1" •
Commissioner Berkey stated that he didn't have any strong feelings on
this issue but that with the Design Review Board Process, the restric-
tion should be kept in the Ordinance.
Commissioner Kelly agreed with both Commissioner Berkey and Chairman
Wilson.
Chairman Wilson then stated that the Commission seemed to concur on
leaving the restriction on .signs to four colors in the Ordinance;
UA but, he also added that the Ordinance could always be amended at a
future date.
Chairman Wilson then asked Mr. Fleshman if that completed the list of
comments which Mr. Kryder had submitted.
Mr. Fleshman answered yes.
Chairman Wilson then stated that staff should take all the issues which
had been discussed and incorporate them into the proposed Resolution
No. 193, Exhibit W .
Mr. Fleshman stated that in addition to the changes already listed
on Exhibit 'A' , he would like to go through the Ordinance and add
the following changes:
Page 25.38(2) Section 25. 384. 13 to be reworded as follows:
"A sign.with. an immediate source of illumination
that is completely enclosed by the surface of
the sign structure."
Page 25.38(4) Section 25.38-2.24 should be deleted. (Vehicle
Identification Signs).
He explained that this section would show up
as "RESERVED" in the final revision of the Sign
Ordinance.
Page 25. 38(9) Section 25. 38-10.01, delete the phrase, "or
within thirty (30) days from the opening of
escrow, whichever comes first".
All sections in which Real Estate Signs are discussed shall contain
a provision for one (1) additional rider and one (1) off-site direc-
tional sign. These sections would be 25.38-11.07, 25.38-12.02 and
25.38-13.02.
Mr. Fleshman stated that there was one item (under Gasoline Service
Stations) in the Ordinance which he felt the Commission might want
to comment on; Section 25.38-12. 11(4) which reads as follows:
"One wall sign, not exceeding ten (10) square feet in area with
the provision for changeable copy is permitted to advertise
special sales and events related to nationwide and/or company-
wide special sales or events. No other temporary signs shall
be permitted."
Chairman Wilson stated that this provision was not allowed anywhere else
in the Ordinance and that it was not consistent with the rest of the Or-
dinance. The Commission concurred and directed staff to delete Section
25. 38-12. 11(4).
Page 25.38(16) Section 25.38-13, change the word."when"
in the second to the last line to read "may
be".
Page 25.38(25) Section 25.38-18.08, under subsection (1),
change "Councilperson" to read "Council Member".
Page 25.38(25) Section 25.38-18.08, under subsection (2).
change "Attorneys" to read "Retail Businessmen".
Mr. Fleshman. stated that this concluded the changes that had been
discussed thusfar.
1c F icht
Chairman Wilson asked if the Commission had any additional .ideas or sug
gestions to be included in Exhibit 'A' .
Commissioner Berkey raised a question on free standing signs. He
questioned the three different heights allowed, being 8 feet, 10 feet,
and 12 feet. He felt that 8 feet would be a uniformly adequate height.
Chairman Wilson supported that feeling.
There was a short discussion regarding height of free standing
signs with Mr. Fleshman explaining the height limitations as
pertained to commercial and residential zones. He also ex-
plained the enforcement and vandalism problems as related to
the height of free standing signs.
The Commission concurred with staff and agreed that the heightlimitations
for free standing signs should remain at 8, 10, and 12 feet.
Chairman Wilson asked if there were any other suggestions, ideas to discuss,
or possible additions to Exhibit 'A' . Being none, he stated that a motion
would be in order.
Commissioner Berkey moved that Planning Commission Resolution No. 193
L
pted, as modified by Attachment 'A' , forwarding a recommendation
proval of the Sign Ordinance to the City Council . Commissioner
seconded the motion.
an Wilson asked if there was any further discussion. Being none,
llowing vote was cast•:
ES: BERKEY, KELLY, MILLS, READING, WILSON
ES: NONE
an Wilson thanked all those present for their input and efforts,
vised then that there would be another Public Hearing before the
ouncil , on the Sign Ordinance, to be held on January 27, 1977.
Chairman Wilson then called a brief recess at 8:38 p.m. The meeting was
reconvened at 8:49 p.m.
Chairman Wilson asked that it be noted for the record that Commissioner
Mills left during the recess due to illness.
Chairman Wilson then noted that there were several people in the audience
who were concerned with the Design Review Board items; therefore, the Com-
mission was going to change the order of business and review the Design
Review Board items next.
VII. DESIGN REVIEW BOARD ITEMS
A. Review of Cases Approved at the Design Review Board Meeting of
December 7, 1976.
Mr. Fleshman informed the Commission that the Design Review Board
had reviewed 9 cases at their meeting of December 7, 1976. Further,
all the Design Review Board members were present with the exception
of Mr. Buccino. Mr. Fleshman then stated that the first four cases
were working drawings which the Commission had previously seen.
The first case'was CASE NO. 38C, SANDY SIERRA NEVADA, INC. & ROBERT
RICCIARDI , A.I.A. , APPLICANTS. Mr. Fleshman gave a brief description
of the project and stated that the DRB had approved the project subject
to two revisions concerning the trash enclosure and the irrigation and
landscape plans.
The next case was CASE NO. 26C, SANDY SIERRA NEVADA, INC. , & ROBERT
RICCIARDI , A.I.A. , APPLICANTS. Mr. Fleshman explained that this pro-
ject was for the same developer and it was for a professional building
to be located at the corner of Larrea and Portola. Further, the ORB
had approved the project, subject to one revision concerning the trash
enclosure.
pn" !• . 1976 Page N Ine
To: Planning Commission
From: Retail Merchants Division, Palm Desert Chamber of Commerce
(1)
By; George D. Kryder
INester Noe
VV We have the following comments to make, based on the revisions suggested
{� by the City Staff, and on further reading of the ordinance in'-total.
y I Vehicle Identification Signs
In our original comment, several reasons were given to support the
contention that there should be no regulation of vehicle signs.
The proposed revisions still are not specific in this regard.
The intent of the section relating to this, as outlined in a City Staff
report dated July 14th, reads as follows:
S'
"The intent of the section is to prevent business operators from putting.
signs on vehicles and parking vehicles in front of their business to
obtain additional sign area."
MM
This intent should be so stated by the ordinance; both in the Vehicle
Identification section, and in the section relating to signs on public; ?
property or right of way. -
Our primary concern is that there be no regulation of size, color, or
type of sign on vehicles as normally used in the course of everyday
business. This should apply whether the vehicle be based within, or
outside of the City.
The ordinance, as written, does not give this protection. In this in-
stance, and in others as well, it would seem simpler to designate what
is not to be regulated than to attempt to cover all possible contin-
gencies on the other side.
(2)
Temporary Signs
Under the revisions proposed, and allowance is made for the use of
temporary signs. We approve of this addition, but have the follo7,: ,-13
comments:
The section does not define what is a temporary sign, .nor is this
described in any other part of the ordinance. We suggest that it be
defined, or, if this is not practicable, a qualifying phrase such as
that used with the section on "Sale" signs be added. i.e."when such
signs are improperly used, they constitute a public nuisance, and, as
such, may be abated" This is to prevent abuses which we foresee if the
section stands as written.
Open-Closed signs
It is noted that there is no mention of the commonly used 'Open-closed'
signs found in the windows of most businesses. We think that these
F
signs should be covered in the new ordinance, with the following
qualifications:
(1) Allowable size to be compatable with the double-faced 'open-closed"
signs most commonly used, at';d available commercially.
(2) Area of such signs is not to be deducted from the allowable area
of other permitted signs covered by the ordinance.
General
In our meeting with the City Staff, we have brought up two points during
otii discussions which have not found their way into the revisions sub-
sequently proposed by the Staff.
These relate to the number of colors allowed on signs, and to the
composition of the Ad Hoc sign Committee.
/ n
We are still on the opinion that the restriction of signs to four
colors is unwarranted and arbitrary, especially when both black and
white are be be considered as colors for purposes of the ordinance.
We make the presumption that it is not impossible to create a sign
with more than four colors, and still have compatibility with the aims
of the ordinance. We maintain that a sign owner should be permitted-
to present any sign for approval if he feels that the colors in the
sign work to his advantage.
We would further point out that the Design Review Board has the '
capability of making color changes under at least two sub-sections.
of the ordinance, and that with this authority, there should be no
need to put specific restrictions• upon something as indefinable as
color compatibility. `•
As to the Ad Hoc Amortization Committee, it is felt that the member-
ship, as now proposed, will not properly represent the retail businesses'
of the City. And incidentally, it is precisely these people who will •
be most affected by the new ordinance.
As the proposal now stands, it is entirely possible that no representa-
tive from retail business would be serving on the Committee.
Therefore, we suggest that under item (b) one of the "fields of
endeavor" be changed to "Retail Business"
We have further comment on sub-paragraph 2 of this same section which
also relates to selection of members of the Ad Hoc Committee from
membership of the Chamber of Commerce and the Board of Realtors.
It is provided that both of these organizations submit three names
;a
so that the City Council may then select one from each for the
Committee.
It is our feeling that both the Chamber and the Board of Realtors
are entirely capable of choosing the per-son whom they feel can best
represent their interests on the Committee. We see no valid reason
for the City Council to be in a position to over-rule the primary
choice of either the Chamber or the Board of Realtors
i v
,
i 1.
JAN 13 1977
FAL I' :; -_RT CITY HALL'
Jan 12, 1977
Palm Desert City Council
Palm Desert, Calif.
Re; City Sign Ordinance
As you know, the Planning Commission, at its Dec. 14th. open hearing,
has approved a revised version of the sign ordinance and has referred
it back to the City Council for their consideration.
As representatives of the Chamber's Retail Merchants Division, Mr Noe
and myself attended the Commission hearing and suggested several changes
which we felt would improve the ordinance.
One of these changes relates to the composition of the Ad Hoc Amortiza-
tion Committee, and the choosing of members from the ranks of the Cham-
ber of Commerce and the Board of Realtors.
The Commission declined to make any recommendation on our suggestion,
stating, in effect, that the members of the City Council would be in
a better position to make such a determination.
I am attaching a partial copy of the presentation made at the Dec. 14th.
meeting, and have marked the paragraph in question.
We will appreciate your consideration of this point, and resPectfully
suggest that the paragraph giving the Council power of choice as to the
representatives from the Chamber and Board of Realtors be deleted.
Siybrely,
Q
George D. Kryder, President
Retail Merchants Division
Palm Desert Chamber of Commerce
CC Don McNeilly, Chamber Manager
Dick Coffin, President, Palm Desert Board of Realtors
(3)
We are still on the opinion that the restriction of signs to four
colors is unwarranted and arbitrary, especially when both black and',
white are be be considered as colors for purposes of the ordinance.
We make the presumption that it is not impossible to create a sign
with more than four colors, and still have compatibility with the aims
of the ordinance. We maintain that a sign owner should be permitted
to present any sign for approval if he feels that the colors in the
sign work to his advantage.
We would further point out that the Design Review Board has the
capability of making color changes under at least two sub-sections
of the ordinance, and that with this authority, there should be no
need to put specific restrictions upon something as indefinable as
color compatibility.
As to the Ad Hoc Amortization Committee, it is felt that the member-
ship, as now proposed, will not properly represent the retail businesses
of the City. And incidentally, it is precisely these people who will
be most affected by the new ordinance.
As the proposal now stands, it is entirely possible that no representa-
tive from retail business would be serving on the Committee.
Therefore, we suggest that under item (b) one of the "fields of
endeavor" be changed to "Retail Business"
We have further comment on sub-paragraph 2 of this same section which
also relates to selection of members of the Ad Hoc Committee from
membership of the Chamber of Commerce and the Board of Realtors.
It is provided that both of these organizations submit three names
(4)
so that the City Council may then select one from each for the
Committee.
It is our feeling that both the Chamber and the Board of Realtors
are entirely capable of choosing the person whom they feel can best
represent their interests on the Committee. We see no valid reason
for the City Council to be in a position to over-rule the primary
choice of either the Chamber or the Board of Realtors.
I will close by making the following personal observation, and will
again refer to the City Staff report of Aug. 14th. On Page 1 of this
report, there is the following statement. "The intent of the Ordinance
has always been directed toward providing the maximum amount of super-
vision and control by the City. (underlining added)
How discomforting it is to read that our City employees desire this
type of power.
How nice it would have been to read that the intent of the Staff was to
provide the control and guidance necessary to serve the purposes and
intent of the Ordinance, or some such positive statement of policy.
t Nevertheless, the Chamber, the Planning Commission, the City Council
and Stoff have written what I consider a well rounded and enforcable
ordinance that should serve the City well.
PROOF OF PUBLI__.TION This s, is for the County Clerk's Filing Stamp
(2015.5 C.C.P.)
STATE OF CALIFORNIAJ ss.
County of Riverside
I am a citizen of.the United States and a resident of
the County aforesaid; I am over the age of eighteen
years, and not a party to or interested in the above Proof of Publication of
entitled matter. I am the principal clerk of the printer
of PALM DESERT POST, a newspaper of general circu-
lation, published weekly, in Palm Desert, County of ......CtY---pf---PA-Lm-.Desert--_-_____-_________-_-_
Riverside, and which newspaper has been adjudged
a newspaper of general circulation by the Superior
Court of the County of Riverside, State of California, ----- _------___—
under date of October 5, 1964, Case Number 83656;
that the notice, of which the annexed is a printed copy,
----------------------------------------------
has been published in each regular and entire issue of
-- -— - i.
EGA NOTICE
said newspaper and not in any supplement thereof on CITPROPbSED SIGN RT
the following dates to-wit: r ce 1orN�ANc . hat
ubli 'Hea na wlil be Id bN
fore the al' Deser}j�City
COUPCIII�10*consder�the Pr
pposed new(5 IPn;Ordinance.for
iheCltYy.ofiPalm Desert,YArtf-
cle]75.38tofRth Polm Desert
Municipal Code.
.----- _--__�/1-3/]_7-------------------------- _ SAID Publlo Hearing Ib be
held on'{Thu p.m in lanua Cil
19 abiJ.:00 p.m in Council
am all all, of t75 rV m!Oesert
CIty1Ha11,�45-�275 PrICkIv3.Pear
LaneIfil Deseri!Colliall,ial
I oT_which t(me and at all,
- ------_- terested persons a nvited
-_________________—_____________—______________._______- - attend and be heard.
OHE LA Uary
A ftf CI
CI1Y of Pa m De oF�
nia
1 certify (or declare) under penalty or perjury that the
foregoing is true and correct.
- --------------
Signature
Date----------------Juan}-a 3 — — -- 1977---
at Palm Desert, California
PROOF OF PUBLICATION
Y
CITY of PALM DESERT
STAFF REPORT
To: Planning Commission
Report On: Revised Sign Ordinance and Zoninq Ordinance Amendment
I. INTRODUCTION:
After review by the City Council during Study Session and Open Hearings 1i
of the preliminary Sign Ordinance, they did unanimously refer the Sign
Ordinance back to the Planning Commission for reconsideration with re-
visions in specific areas, which will be discussed within this report.
Since the ref 1 by the City Council oft Sign Ordinance back to b`
Planning Commi n, the staff has been rev g a number of the
area f the report for revision for clarity an rticularI have
been co ntrating on the a tization schedule approach. is report 1
embodies s specific recomme ations regarding the amortiza cor.-
c rns of the Council . .
QUES�?vr�� °�1b �.. �d�t�.r `�►.�p.,.�•�"*''`
That the Planning Commission review a revised Sign Ordinance and make
recommendations to the City Council on said revised Sign Ordinance.
In addition, consider an amendment to the Zoning Ordinance to modify
Section 25.39-2. 10 to increase the value of signs reviewed by staff
from $500 to $1,000.
III. STAFF RECOMMENDATION:
That it be moved by Planning Commi ion Resolution No. 193, that the
revised preliminary Sign Ordinance and proposed Zoning Ordinance Amend-
ment embodied in Ordinance 129 be approved and forwarded to the City
Council for the following reasons:
A. The revised Sign Ordinance does more accurately reflect the needs
of the community for signs appropriate with the character of the
community.
B. The proposed amortization program is more equitable and reasonable
for all businesses affected.
C. The proposed revised Sign Ordinance establishes a reasonable and
compatible sign program for new development in the community and
the proposed Ordinance Amendment provides for a more reasonable
review program. /v
IV. CONTENTS OF THE REPORT:
A. History of the Sign Ordinance 0•
B. Summary of Recommended Revisions to the Preliminary Ordinance
¢,. S.,......- y. *\;W'0*-J%
IyC. Revised Ordinance 129 V
es 6 Recommended Planning Commission Resolution No. 193
s
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Page One
V. HISTORY: (continued)
September 9, 1976 City Council Public Hearing on the
Ordinance, continued to October 14,
1976
October 14, 1976 City Council Public Hearing on the
Ordinance; referred back to the Plan-
ning Commission for modification
November 16, 1976 Planning Commissiorna�� fub-TicJHearing
• on the revised Ordinance 4 a.0 jy
VI. SUMMARY OF PROPOSED REVISIONS: N"'"" �V%b. . I
- 1
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ORDINANCE 129
AN ORDINANCE OF THE CITY OF PALM DESERT, CALIFORNIA,
ESTABLISHING ARTICLE 25.38, CHAPTER 25, OF THE PALM
DESERT MUNICIPAL CODE, KNOWN AS THE SIGN ORDINANCE
AND AMENDING SECTION 25. 39-2. 10.
The City Council of the City of Palm Desert, California DOES
HEREBY ORDAIN as follows:
SECTION I : Section 25.38 of Ordinance 99 is hereby repealed.
SECTION II : Ordinance 18 is hereby repealed.
SECTION III : Those references to signs in Ordinance 31 are hereby
deleted.
SECTION V: Section 25. 38 of Ordinance 99 is hereby added to read
as is more specifically stated in Exhibit 'A' , as revised by,Exhibit 'B' , at-
tached hereto and made a part thereof.
SECTION VI Section 25. 39-2. 10 of Ordinance 99 is hereby repealed.
SECTION VIV Section 25.39-2. 10 is hereby added to the Palm Desert
Municipal Code to read as follows:
25.39-2. 10 Delegation of Authority
The ORB may, at its discretion , authorize the Director
of. Environmental Services to approve or cause to be
modified, sign applications not exceeding $1,000 in '
value, exterior remodelings not exceeding $2,500 in
value, and proposed additions to commercial buildings
not exceeding a change or increase in 25% of the total
square footage.
SECTION VIJ The City Clerk of the City of Palm Desert, California,
is hereby directed to cause this Ordinance to be published within fifteen (15)
days of adoption in the Palm Desert Post, a newspaper published and circulated
within the City of Palm Desert, California, and the same shall be in force and
effect thirty (30) days after adoption.
-1-
Ordinance 129
PASSED, APPROVED, and ADOPTED at a regular meeting of the Palm
Desert City Council , held on the day of 197_, by the fol-
lowing vote,, to wit:
AYES:
NOES:
ABSENT:
ABSTAIN:
NOEL J. BRUSH, MAYOR
ATTEST:
SHEILA R. GILLIGAN , ACTING CITY CLERK
CITY OF PALM DESERT, CALIFORNIA
r
-2-
PLANNING COMMISSION RESOLUTION NO. 193
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF
PALM DESERT, CALIFORNIA, SETTING FORTH ITS FINDINGS AND
RECOMMENDING TO THE CITY COUNCIL APPROVAL OF ORDINANCE
129, WHICH PROPOSES TO AMEND THE PALM DESERT ZONING OR-
DINANCE ESTABLISHING A NEW SIGN ORDINANCE FOR THE CITY
OF PALM DESERT, CALIFORNIA, AND AN AMENDMENT OF SECTION
25.39-2. 10.
CASE NO. SIGN ORDINANCE
WHEREAS, after closing the Public Hearing, the Palm Desert City
Council did, at its regularly scheduled meting of October 14, 1976, refer SO
the proposed Sign Ordinance back to the Planning Commission for reconsideration,
including a proposed amendment of Section 25. 39-2. 10; and,
WHEREAS, prior to that action, the City Council did review and
certify a Final Environmental Impact Report, after a duly noticed Public \�
Hearing, at its regularly scheduled meeting of July 22, 1976; and, . (�
WHEREAS, the City staff did review the concerns of the City Council
and prepare a revised proposed Sign Ordinance, including an amendment of
Section 25. 39-2. 10, which were submitted to the Planning Commission for con-
4
a'
sideration at a duly noticed Public Hearing on November 16, 1976; and,
WHEREAS, at said Public HearinggI the Planning Commission did take into
consideration the reports of the City staff, local residents, and other interested
persons; and,
WHEREAS, the Planning Commission finds the following additional justi-
fications for recommending approval of the revised Sign Ordinance and amendment
to the City Council :
1) The revised Sign Ordinance does more accurately reflect the needs
of the community for sign appropriate with the character of the community.
2) The proposed amortization program is more equitable and reasonable
for all businesses affected.
3) The proposed revised Sign Ordinance establishes a reasonable and
compatible sign program for new development in the community and the proposed
Ordinance Amendment provides for a more reasonable review program.
NOW, THEREFORE, BE IT RESOLVED by the Planning Commission of the City
of Palm Desert, California, as follows:
-1-
Planning Commission Resolution No. 193
1. That the above recitations are true and correct and do constitute
the findings of the Commission in this case;
2. That it does hereby recommend approval of the attached revised
Ordinance 129; which would establish an amendment to the Palm Desert Municipal
Code to provide for the City's first Sign Ordinance, as attached to the pro-
posed Ordinance 129, subject to the revisions as specified in the attachment,
labeled Exhibit 'A' , to this Resolution;
3. That it does hereby recommend approval of an amendment of Section
25. 39-2. 10, as specified in the proposed Ordinance 129;
4. That it does hereby recommend to the City Council the adoption
of Ordinance 129, as amended.
PASSED, APPROVED, and ADOPTED at a regularly scheduled meeting of
the Palm Desert Planning Commission, held on the Mh day of er, 1976,
by the following vote, to wit:
AYES:
NOES:
ABSENT: MILLS
ABSTAIN: NONE
S. ROY WILSON, CHAIRMAN
ATTEST:
PAUL A. WILLIAMS, SECRETARY
PALM DESERT PLANNING COMMISSION
CITY OF PALM DESERT, CALIFORNIA
i
-2-
25 •'3Cd►— t'� .0'1 `�'e",�'A�'— a_�a. `gyp o �,�•
PLANNING COMMISSION RESOLUTION NO. 193,
EXHIBIT 'A'
RECOMMENDED REVISIONS TO ORDINANCE 129
SECTION CHANGE
. A
UIL
tip, p
�.6 . 3 -1 z •t'i- cam.- �..,JJ�,,,,, �-.
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ARTICLE 25. 3E
PALM DESERT MUNICIPAL CODE
THE SIGN ORDINANCE
EXHIBIT 'A'
Revised: November 16, 1976
Adopted:
ORDINANCE 129
t
TABLE OF CONTENTS
Page
ARTICLE 25. 38-1 INTENT AND PURPOSE 25. 38 ( 1)
ARTICLE 25. 38-2 DEFINITIONS 25. 38 (1)
ARTICLE 25.38-3 t SIGN PERMIT PROCEDURES ` 25.38 (4)
25. 38-3.01 Three Copies of a Plan Showing 25.38 (4)
25.38-3.02 Sign Integration Requirement 25.38 (5)
25.38-3.03 Adjustments 25.38 (5)
25.38-3.04 Permit Record Requirement 25.38 (5)
25.38-3.05 Double Permit Fee 25.38 (5)
ARTICLE 25.38-4 EXCEPTIONS TO SIGN PERMIT PROCEDURES 25.38 (5)
ARTICLE 25. 38-5 PROHIBITED SIGNS 25.38 (6)
ARTICLE 25.38-6 ABATEMENT OF ILLEGAL SIGNS 25.38 (7)
ARTICLE 25.38-7 . RESERVED 25.38 (8)
ARTICLE 25.38-8 SAFE SIGNS 25.38 (9)
ARTICLE 25.38-9 {PEP.MITTED SIGNS - PURPOSE ) 25.38 (9)
ARTICLE 25.38-10 SIGNS IN SINGLE FAMILY ZONES 25.38 (9)
ARTICLE 25.38-11 SIGNS IN RESIDENTIAL ZONES OTHER THAN 25.38 (10)
SINGLE FAMILY
ARTICLE 25.38-12 SIGNS IN COMMERCIAL AND INDUSTRIAL 25.38 (12)
ZONES
ARTICLE 25. 38-13 SIGNS IN RM ZONES 25.38 ( 16)
ARTICLE 25.38-14 -RESERVED 25.38 (16)
ARTICLE 25.38-15 RESERVED 25.38 (16)
ARTICLE 25.38-16 ):GENERAL PROVISIONS 25.38 (16)
25.38-16.01 Design Review Board Process 25.38 (16)
25.38-16.02 Sign Review Criteria 25.38 (17)
25. 38-16.03 Signs Facing Private Property Prohibited 25.38 (17)
25.38-16.04 Required Information on Signs 25.38 ( 17)
25. 38-16.05 Proper Maintenance of Signs 25.38 ( 18)
25.38-16.06 Number of Colors Allowed 25.38 (18)
25. 38-16.07 RESERVED 25.38 ( 18)
25. 38-16.08 Glare from Signs 25.38 ( 18)
25. 38-16.09 Location of Right Angle Signs 25.38 (18)
25. 38-16. 10 Obstruction of Passage 25.38 (18)
25. 38-16. 11 Maximum Sign Area Limitation 25.38 ( 18)
25. 38-16. 12 Exceptions to Sign Limitations 25.38 (18)
25.38-16. 13 Special Permits 25.38 ( 19)
25.38-16. 14 Imitation of Traffic Signal 25.38 (19)
25.38-16. 15 Overhead Electric Conductors 25.38 (19)
i
CONTENTS (continued)
Page
ARTICLE 25.38-17 SPECIAL PURPOSE SIGNS " 25.38 (19)
25.38-17.01 Trade Construction Signs 25.38 ( 19)
25.38-17.02 "No Trespassing" Signs 25.38 (19)
25.38-17.03 Land Subdivision Signs 25.38 (20)
25.38-17.04 Lease Potential Signs 25.38 (20)
25. 38-17.05 Signs on Awnings, Etc. 25. 38 (20)
25.38=17.06 Political Sign Regulations 25.38 (20)
25.38-17.07 Signs for Public or Quasi-Public Uses 25.38 (21)
ARTICLE 25.38-18 ENFORCEMENTj 25.38 (21)
25.38-18.01 Territorial Application of Ordinance 25. 38 (21)
25.38-18.02 Duty .to Enforce Ordinance 25.38 (21)
25.38-18.03 Compliance with Ordinance:
Nuisance Abatement 25.38 (22)
25.38-18.04 Removal and Amortization Period 25.38 (22)
25.38-18.05 Amortization Schedule I 25. 38 (22)
25.38-18.06 Amortization Schedule iI 25.38 (23)
25.38-18.07 Removal of Non-Conforming Signs Program 25. 38 (24)
25.38-18.08 Ad Hoc Sign Amortization Committee 25. 38 (25)
25.38-18.09 Uncertainty of Article Provisions 25.38 (26)
ARTICLE 25.38-19 'EXCEPTIONS PROCESS j 25.38 (26)
ARTICLE 25.38-20 DISCONTINUANCE OF A BUSINESS 25.38 (27)
ARTICLE 25.38-21 NON-CONFORMING SIGNS MAINTENANCE 25.38 (27)
ARTICLE 25.38-22 PENALTIES 25.38 (27)
ii
ARTICLE 25. 38 SIGNS
25. 38-1 INTENT AND PURPOSE
This article is intended to implement the goals and policies of the General
Plan particularly with regard to developing a City that is visually attrac-
tive and preserving and enhancing the visual aspects of the City's streets
and highways. This article is also intended to provide for a more orderly
presentation of advertising displays and identification on properties with-
in the City of Palm Desert which are zoned commercial , industrial , and re-
sidential ; to bring those devices in harmony with the building, the neigh-
borhood, and other signs in the area; to protect the general welfare of the
businessmen and residents within the same area, as well as the citizens of
Palm Desert, and to do so by regulating and controlling the location, de-
sign, quality of materials, illumination, and maintenance of signs and sign
structures.
25.38-2 DEFINITIONS
25.38-2.01 Sign
A sign shall mean any thing of visual appearance primarily used for, or
having the effect of, attracting attention from the streets, sidewalks
or other outside public areas for identification purposes. A sign shall
not mean displays of merchandise or products for sale on the premises,
or signs, inside buildings except when less than three (3) feet behind a win-
dow and facing public view, or ornamentation, design, statuary, architec-
ture, landscaping, pictures, paintings or other such art forms unless,
in the case of any exceptions listed in this Section, the attraction ,
because of locations , size, use or the nature thereof, has the substan-
tial effect of attracting attention for identification purposes when
viewed from an outside public area. The basic intent behind this defini-
tion is not to discourage product displays, design or art forms epito-
mizing simplicity, good taste and compatibility with the community' s
desired image.
25.38-2.02 Advertising Device
Any balloon, flag, pennant, propeller, oscillating, rotating, pulsating,
light, or other contrivance except a sign used to attract attention for
the purpose of promoting (either directly or indirectly) , the sale of
products of any person.
25.38-2.03 Advertising Display
Any device, contrivance, statue or structure other than a sign used as
a display, regardless of size and shape, for the purposes of attracting
attention or making anything known, the origin or place of sale of which
is on the property with such advertising display.
25. 38-2.04 Area of a Sign
The area of a sign shall be within a single continuous perimeter of not
more than eight (8) straight lines enclosing the extreme limits of writing,
representation, emblem, or any figure of similar character, together with
any material or color forming an integral part of the display or used to
differentiate such sign from the background against which it is placed.
In the case of a sign designed with more than one exterior surface, the
25.38 ( 1)
1
area shall be computed as including only the maximum single display
surface which is visible from any ground position at one time. The
supports, uprights , or structure on which any such sign is supported
shall not be included in determining the sign area unless such supports,
uprights, or structures are or is designed in such a manner as to form
an integral background of the display.:
25.38-2.05 Building
In addition to its common meaning, a building shall include any struc-
ture requiring a building permit.
25.38-2.06 Business Sign
A sign displaying information pertaining to goods or services offered
or produced by the business located on the property, but not including
advertising devices or advertising displays.
25. 38-2.07 Combination Sign
Any sign incorporating any combination of the features of freestanding,
projecting and roof signs.
25.38-2.08 Construction Sign
A temporary sign stating the names of those individuals or firms
directly connected with the construction or development project, their
addresses and their telephone numbers.
25.38-2.09 Externally Lighted Sign
A sign whose immediate source of illumination is not enclosed by the
-surface of the sign structure.
25. 38-2. 10 Free Standing Sign
A sign supported by uprights or braces placed upon or into the ground
and detached from any building.
25.38-2. 11 Height of a Sign
The greatest vertical distance measured from the ground level directly
beneath the sign to the top of the sign.
25.38-2. 12 Identification Sign
A sign limited to the identifying name, symbol or insignia, or any com-
bination thereof, of a building, use, or persons occupying the premises
on which the sign is located.
25.38-2.13 Internally Lighted Sign
A sign whose immediate source of illumination is completely enclosed
by the surface of the sign structure and whose maximum light output
shall not exceed ten (10) candlepower per square foot measured at ten
(10) feet from the sign.
25.38 (2)
25. 38-2. 14 Name Plate
A sign not exceeding one (1) foot by three (3) feet signifying only
the name of the occupant and his occupation or speciality.
25.38-2. 15 Outdoor Advertising Structure or Sign
A sign placed for the purpose of advertising products or services that
are not produced, stored, or sold on the property upon which the sign
is located.
25.38-2. 16 Price Sign
A sign limited to the name or identification of items or products of-
fered for sale on the premises, and the price of said items or products.
25.38-2. 17 Projecting Sign
A sign other than a wall sign suspended from or supported by a building
or structure and projecting outward therefrom.
25.38-2. 18 Real Estate Sign
A temporary sign advertising the sale, lease, or rent of the property
upon which it is located, and the identification of the person or firm
handling such sale, lease, or rent.
25.38-2. 19 Roof Sign
A sign affixed on, above, or over the roof of any building, or any
sign affixed to the wall of a building so that it projects above the
eave line of a roof. The top of a parapet wall shall be considered
the eave line. The lowest point of a mansard style roof shall be con-
sidered the eave line. Where a parapet wall is combined with a mansard
roof, the eave line shall be the top of the parapet.
25.38-2.20 Sign Face
The surface or that portion of a sign that is visible from a single
point as a flat surface or a plane and considered as such together
with the frame and the background.
25.38-2.21 Wall Sign
A sign attached to or erected on the exterior wall of the building or
structure or on a canopy marquee or similar overhang with the exposed
face of the sign in a plane approximately parallel to the plane of the
exterior wall and not extending above the eave line. `The top of a para-
pet wall shall be considered the eave line. The lowest part of a man-
sard style roof shall be considered the eave line. Where a parapet wall
is combined with a mansard roof, the eave line shall be the top of the
\parapet.
25. 38-2.22 Face or Wall of Building
The face or wall of a building shall mean the outer surface of any main
exterior wall or foundation of a building, including windows and store
fronts.
25. 38 (3)
25.38-2.23 Political Signs
Political signs shall mean any sign concerning candidates for political
office or involving a ballot issue.
25.38-2.24 Vehicle Identification Signs
Vehicle identification signs shall mean any sign attached to a vehicle
which advertises the owner' s name and/or occupation which is permanently
attached to the vehicle.
25.38-2.25 Vehicle Related Portable Free-Standing Signs
A vehicle related portable free-standing sign shall mean portable signs
affixed to a vehicle for the purpose of directing people to a business
in close proximity to where the vehicle is parked.
25.38-3 SIGN PERMIT PROCEDURE
It shall be unlawful for any person to erect, alter, or to permit the
erection or alteration of a sign, including painted signs, unless other-
wise excepted by this Article, a sign upon any property without first
obtaining a written sign permit from the Department of Environmental
Services. Signs exceeding�$1,000 in value shall be reviewed through the
Design Review Board Process as specified in Section 25.39-2 inclusive.
Application for such permit shall be made on a form provided by the De-
partment of Environmental Services and shall be accompanied by a fee as
established by Council Resolution. The application shall set forth and
contain the following information and material :
25. 38-3.01 Three Copies of a Plan Showing:
.(1) The location and size of any building or structures on the property,
O n the control of the applicant, both existing and proposed;
(2) The location of off-street parking facilities, including major
points of entry and exit for motor vehicles where directional
signs may be proposed;
(3) The position of the proposed sign and its relation to adjacent
buildings and structures under the control of the applicant;
(4) The design and size, colors proposed, and proposed location of
the sign or. sign .structure on the property, under the control )
of the applicant;,
(5) The method of attachment to any structure;
(6) A statement showing sizes and dimensions of all other signs
existing on the property, 'under the control of the applicant?
(7) A statement showing the size and color relationships of such sign
or sign structure to the appearance and design of existing or pro-
posed buildings and structures or. the property.
25.38 (4)
(8) Such other information as the Department of Environmental Services
may reasonably require to secure compliance with this Article and
the Ordinances of the City.
25.38-3.02 Sign Integration Requirement:
Signs on all proposed buildings or new additions to existing buildings
shall be designed as an integral part of the total building design.
25.38-3.03 Adjustments
The Zoning Administrator for either new or existing signs, may grant
slight adjustments to sign colors or authorize deviations from sign
area or distance between signs not;to exceed twenty percent (20%) ,
and on sloping roofs the allowance 'roof signs not to extend above the
ridge line, for ezisting 'buildings only, °upon a finding that the con- )
ditions for variance exist as prescribed in the Palm Desert Zoning
Ordinance and as further set forth herein, when it is determined that
no other possible, reasonable method of signs is available.
L
25.38-3.04 Permit Record Requirement
The Department of Environmental Services shall keep a copy and per-
manent record of each sign permit issued. Each copy shall show the
permit number. The permittee shall be required to exhibit the permit
at all times in a place satisfactory to the Director of Environmental
Services.
25.38-3.05 Double Permit Fee
The applicable fee for a sign permit shall be doubled when the instal-
lation of a sign is commenced before obtaining a permit therefore.
25.38-4 EXCEPTIONS TO SIGN PERMIT PROCEDURES
The following signs, if not illuminated, shall be allowed on all com-
mercial , industrial , and residential zoned property without a sign per-
mit being required:
25.38-4.01 One (1) Identification Sign
Not exceeding one (1) square foot in area, and displaying only the
name and address of the owner or occupant.
25.38-4.02 Directional or Safety Signs
As required, provided that:
(1) Each such sign has first been reviewed and approved by the Design
Review Board and/or the Director of Environmental Services; and
(2) Such signs do not exceed three (3) square feet per face.
25.38-4.03 Emblems or Flags
(1) Emblems or Flags of Non-Profit Organizations - As required, pro-
vided that each has first received approval by the Design Review
Board and/or the Director of Environmental Services.
25.38 (5)
25. 38-4.04 Religious, Charitable, Educational , or
Cultural Posters
Not exceeding sixteen ( 16) square feet in area, and temporary in nature.
25.38-4.05 Governmental or Other Legally Required Posters,
Notices, or Signs
25.38-4.06 Utility or Telephone Pay Station Signs
25.38-5 PROHIBITED SIGNS
Except for those signs allowed under the provisions of Section 25.38-16. 13,
Special Permits, the following signs are prohibited in the City:
25.38-5.01 Rotating Moving, Flashing, Changing, Re-
flecting or Blinking Signs Prohi ited
Signs which rotate, move, flash, reflect, blink, or appear to do any of
the foregoing including search lights , shall be prohibited unless required
by law or utilized by a proper governmental agency, with the exception of
approved time and temperature displays.
25. 38-5.02 Signs on Public Property or Right-of-Way
Prohibited
Signs on public property, in the public right-of-way, or on public utility
poles shall be prohibited unless otherwise authorized by this Article.
Signs prohibited shall include, but not be limited to realtor, open house,
and garage sale signs. This prohibition shall include all portable signs
including those placed on vehicles with the exception of vehicle identi-
fication signs.
25.38-5.03 Signs Not Advertising, the Use, Name of Owner,
Products, or Services Available on the Premises
Prohibited
Any permanent sign which does not advertise, without reference to prices,
a use being made on the premises, name of the owner or user, or which
does not advertise a product, an interest, service, or entertainment
available on the premises shall be prohibited.
25. 38-5.04 Temporary or Portable Free Standing Signs
Except as otherwise provided herein.
25.38-5.05 Advertising Devices
25.38-5.06 Advertising Displays
Outside of buildings.
25.38-5.07 Combination Signs
25.38-5.08 Roof Signs
25.38- (6)
25. 38-6 ABATEMENT OF ILLEGAL SIGNS
The Director of Environmental Services shall see that this Ordinance is en-
forced. He shall not permit, and shall abate, any sign within the City
which fails to meet the requirements of this Ordinance or other applicable
law.
The Director of Environmental Services, or his authorized representative,.*
shall remove any temporary sign for which a sign permit has not been ob-•
tained as required by this Ordinance. The Director of Environmental Ser-
vices, or his authorized representative, shall notify the owner or user of
a .permanent sign which has been installed without the acquirin of a sign
permit, that said illegal sign shall be removed within ten ( 10? days. Upon
receipt of this notice, the owner or user of a permanent sign that is deter-
mined to be illegal does have the right to appeal the decision or notice
within ten (10) days thereafter to the City Council purPhnt to the pro-
visions of the Public Nuisance Abatement Ordinance No. 24.
25. 38 (7)
25.38-7 RESERVED
25. 38 (8)
' r
25.38-8 SAFE SIGNS
The City Council shall adopt, by Ordinance, a set of rules and regulations to
quarantee that all signs are safely constructed. These rules and regulations
shall be made available to the public. The Building Official shall see that
all signs within the City meet the safety requirements promulgated in the rules
and regulations.
25. 38-9 PERMITTED SIGNS - PURPOSE
No signs shall be erected or maintained in any zone as established by the
Zoning Ordinance except those signs specifically enumerated in this Article.
The number and area of signs as outlined in this Article are intended to be
maximum standards which do not necessarily ensure architectural compatibility.
Therefore, in addition to the enumerated standards , consideration shall be
given to a sign's relationship to the overall appearance of the subject pro-
perty, as well as the surrounding community. Compatible design, simplicity,
and sign effectiveness are to be used in establishing guidelines for sign
approval .
25.38-10 SIGNS IN SINGLE FAMILY ZONES
.25. 38-10.01 Realty Signs
During a period of time when realty is offered for sale or rent, a sign
so indicating, but not exceeding three (3) square feet in area or four
(4) feet in height may be located on the property. No real estate signs
shall be located on a roof, project from a building face, or move in any
manner. Any such signs shall be removed upon the rental of the property,
7 upon the completion of escrow, or within thirty (30) days_from_the_opening
of escrow,, whichever occurs first. After the`effe'ctive date of this Sec-
tion, no_person engaged in'the real estate business as a broker, sales-
man, or otherwise, shall use or place signs on property being offered
for sale or lease unless said sign program has first received approval
from the Director of Environmental Services. Prior to requesting approv-
al of any real estate signs, evidence of a valid City business license
shall be provided.
25.38-10.02 Name Plates
Each dwelling is permitted one nameplate indicating any one or more of
the following: the name of the occupant, the occupation, or the street
address of the residence. Said sign shall not exceed one (1) square foot
in area and if located on a pole, no part of the sign or pole should be
more than four (4) feet above ground level .
25.38-10.03 Open House Signs
During the period under which real estate is offered for sale or lease
and while a salesperson is physically present on the premises, a sign
indicating open house shall be permitted. Said sign shall not exceed
three (3) square feet in area; and if located on a pole, no part of the
sign or pole shall exceed four (4) feet above ground level .
25.38 (9)
25.38-10.04 Signs for Special Events
One (1) unlighted sign shall be permitted for special events such as
garage sales , patio sales, block parties, or similar events. Said
sign shall not exceed three (3) square feet in area or four (4) feet
in height.
25.38-10.05 Other Signs
No other signs shall be erected or maintained in any single family
zone, as established by the Zoning Ordinance, except for those signs
specifically authorized by the Design Review Board Process. Any such
sign so authorized shall be necessary to preserve a legal right or serve
an enonomic need and shall not be deemed likely to cause undue detriment
to surrounding uses or the economic values of the surrounding properties.
Signs so authorized shall be located and erected in a manner satisfactory
to the Director of Environmental Services or his authorized representa-
tive.
25.38-11 SIGNS IN RESIDENTIAL ZONES OTHER
THAN SINGLE FAMILY
The predominant idea in authorizing signs in the other residential zones is
to strive for a one sign complex to eliminate clutter and to 'promote compa-
tibility, proportion , simplicity, and sign effectiveness.
25.38-11.01 Sign Area .- Hotels & Apartments
There shall be a basic allowable sign area of ten (10) square feet, plus
one (1) additional square foot of sign area for each two (2) separate
rental units to be encompassed in one sign with a maximum of fifty (50)
square feet in area. A separate rental unit as used herein, shall mean
.each room or combination of rooms for which a separate lodging charge
is made. Such signs shall include in their design layout, all accessory
service signs. Accessory signs shall be prohibited unless designed in
conjunction with or made an integral part of the principle sign. Cri-
teria to be used in designing and locating these signs shall be those
of proportion, simplicity, utility, and compatibility with surrounding
uses and development. In addition, for hotels the wording on the signs
shall be limited to the extend that the word "motel " shall not be per-
mitted. Only the words "hotel , lodge, inn, motor inn, or chalet" shall
be acceptable.
25.38-11.02 Sign Area - Condominiums
There shall be a basic allowable sign area of ten ( 10) square feet plus
one (1) additional square foot of sign area for every ten (10) units to
be encompassed in one ( 1) sign for each main entrance with a maximum of
fifty (50) square .feet in area. IAs an alternative, two signs located)
one on each side of the entry, not to exceed fifteen (15) square feet
may be permitted: Said sign shall be displayed at the main entrance
and shall only depict the name of the complex. Permanent signs within
the complex shall be approved by the Design Review Board Process, but
no interior sign shall be larger than six (6) square feet.
25. 38 (10)
25.38-11.03 Siqn Area - Other Non-Residential Uses_
Allowed
One (1) externally lighted or unlighted identification sign not ex-
ceeding twenty (20) square feet in area shall be permitted for autho-
rized .uses, such as churches, day care 'centers, private clubs,\restau-
rants,, and the like.
Authorized commercial uses shall be permitted:
One (1) externally lighted or unlighted identification sign not ex-
ceeding three (3) square feet in area or four (4) feet in height.
25. 38-11.04 Use of Attraction Boards for Hotels
An attraction board may be included in the design and allowable sign
area for a hotel or apartment house, subject to its location and design
being approved as provided herein.
A. The attraction board shall be designed and located so that it is
made an integral part of the principle sign.
B. If the principle sign is designed and located on a building or in
such a manner that an attached attraction board sign would detract
from the appearance of said sign, a detached attraction board sign
shall be allowed, provided:
(a) That the size of the detached attraction board sign shall be
counted as part of the total allowable sign area.
(b) That the maximum allowed size for a detached attraction board
sign shall be five (5) square feet per face.
(c) The name of the hotel cannot be indicated on the detached
attraction board sign.
C. An appropriate combination of the following information shall be allowed
on an attraction board sign:
(a) "Summer Rate" (f) Air Conditioning
(b) Vacancy (g) Continental Breakfast
(c) Credit Cards (h) Welcoming Conventions
(d) TV, Color TV (i ) Any other information as approved by
(e) Pools, Therapy Pools the Director of Environmental Services
D. Rate Signs - In addition to the other sign usage authorized herein,
actual rates or prices on rentals or other accommodations may be in-
dicated by a single sign or attraction board not to exceed eighteen
M) inches by twenty-four (24) inches located no closer than one
foot on the inside of a window when facing public view in letters
and numbers not to exceed three quarters (3/4) of an inch in height.
The intent of this Section is to limit the use of hotel rate signs
solely to the manner provided herein, including the restriction of
rate signs that attempt to gain an unfair advantage over competition
by the use of a business name which, in letters and/or figures, sug-
gest a rate. All such signs authorized herein shall also comply,
where compatible, with the provisions of Article 3, Chapter 1, Part 3,
25.38 (11)
Division 7 (Section 17560, et seq) of the California Business
and Professions Code. Any such sign which fails to comply with
the provisions of this Section shall constitute a public nuisance
and may be abated as such.
25.38-11.05 Free Standing Signs
Except for other wise specified height limitations , free standing signs
shall not be located on the public right-of-way and shall not exceed ten
(10) feet in height or the height of the adjacent building, whichever
is less.
25.38-11.06 Double Frontage Lots
All sign area allowed in Sections 25. 38-11 inclusive shall be allowed
on the main frontages for double frontage streets generally parallel
with each other provided that the same use of property extends com-
pletely through from street to street; and the area of a sign allowed
on the secondary frontage shall not exceed twenty-five percent (25%)
of the main entitlement for identification purposes only.
25. 38-11.07 Sale and Rental Signs
Uses in Residential Zones other than Single Family Zones shall be
authorized one ( 1) for sale or rent sign while the property is ac-
tually for sale or rent. These signs shall not exceed three (3)
l square feet in area or four (4) feet in height; and shall be designed
and located in a manner satisfactory to the Director of Environmental
Services. All such signs shall be removed upon the rental of the
property or upon the completion of escrow or within thirty (30) days
of opening of escrow, whichever occurs first.
25.38-12 SIGNS IN COMMERCIAL_ AND INDUSTRIAL ZONES
The predominant idea in authorizing signs in the commercial and indus-
trial zones is to strive for one (1) sign per complex to eliminate clut-
ter and to promote compatibility, proportion, simplicity, and sign ef-
fectiveness.
25.38-12.01 Sign Area - Commercial and Industrial Uses
Except as otherwise provided in this Article, eace separate business
shall be limited to one (1) main sign integrated into the design of
the building. . Relative thereto, the following sign areas shall apply:
A. Buildings within one hundred ( 100) feet of public right-of-way - The
total or aggregate area of a main sign for any business in a building
located within one hundred (100) feet of the right-of-way upon which
it faces shall not exceed the equivalent of one (1) square foot of
sign area per lineal foot of frontage which the building has facing
on a right-of-way or parking lot. Except as otherwise provided
herein, such sign shall have a surface area no greater than fifty
(50) square feet. No such signs shall be closer than ten (10)
feet from any other sign permitted hereunder. Such a sign must
be located adjacent to the right-of-way or parking lot from which
its maximum allowable size is determined.
25.38 ( 12)
B. Buildin s one hundred (100) feet or more from the right-of-way The total aggregate area for a main sign for any business in a
building located one hundred (1G0) feet or more from any right-
of-way upon which it faces shall not exceed the equivalent of
one and one-half (12) square feet of sign area per lineal foot
of frontage which the building has facing on a public right-of-
way or parking lot. Except as provided herein, such signs shall
have a surface area no greater than seventy-five (75) square
feet. No such sign shall be closer than ten ( 10) feet from any
other sign permitted hereunder. . Such a sign must be located ad-
jacent to the right-of-way or parking lot from which its maximum
allowable size is determined.
C. Additional sign area for a single business in a building having
over fifty50 feet of frontage - A single business aving a
lineal frontage or any right-of-way in excess of fifty (50)
_ feet may be allowed, in addition to A or B abo e, an additional
one (1) square foot of sign area for each two feet of front
age in excess of such fifty (50) feet up to one undred (100)
feet, and an additional one (1) square foot of sign area for each
four (4) feet of frontage in excess of one hundred ( 100) feet.
25. 38-12.02 Frontage on Two or More Streets or
Parkinq Lots
A. Fronta e on two or more re streets - A business in a building facing
on more than one 1 right-of-way shall be allowed the authorized
sign area on each street which it faces, provided that the areas
may not be accumulated on one ( 1) right-of-way and shall not ex-
ceed the allowed area of any one (1) right-of-way. Location and
design of such sign combinations must be approved by the Design
Review Board Process so as to eliminate clutter and incompatibility
of signs.
B. Frontage on Parking Lots - A business having frontage only on a
common usage or public parking lot or a business which has a rear
frontage on a common usage or public parking lot may be allowed a
single sign on said frontage, on the basis of one (1) square foot
of sign area per lineal foot of frontage on said parking lot not
to exceed fifty (50) square feet. No such signs shall be closer
than ten (10) feet from any other sign permitted hereunder.
25.38-12.03 Height
A. Wall Signs - The top of such signs shall not be higher than the
eave line of the building on which it is located as measured from
the under side of the eave and in no event higher than twenty (20)
feet. (See definition of Wall Sign for clarification of eave line
and see Section 25.38-6 Adjustments for special circumstances for
unique roof designs. )
25.38 (13)
B. Free Standing Signs - Except as otherwise provided herein, free
standing signs shall be prohibited on a single parcel of property
where there is more than one business. Where authorized for a
single business, a free standing sign shall not be located on the
.public right-of-way and shall not. exceed twelve (12) feet in height.
The size of the flee standing sign shall not exceed the limitations
of Section 25.38-12.01 inclusive and shall be in lieu of any wall
signs.
25.38-12.04 Second Story Businesses
Businesses maintained exclusively on the second floor of a two (2)
story building may be allowed up to fifty percent (50%) of the sign
area authorized for businesses conducted in single story buildings
by. the Design Review Board Process.
25.38-12.05 Sign for Pedestrian Traffic
Where the principle sign for a business is located so that it cannot
be seen by pedestrian traffic, an identification sign, in addition
to that otherwise allowed in this Article, shall be permitted. Such
a sign shall be no larger than three (3) square feet (three (3) feet
on each side) and it shall be designed and located so as to not dis-
tract from the appearance of the building or violate the intent of
this Ordinance.
25.38-12.06 RESERVED
25.38-12.07 Temporary Signs within Window Areas
Temporary informational signs not to exceed a maximum of five (5) �
square feet of the window area of a business may be used.j Such signs
shall be located on the inside of the window and shall not require
prior approval of the City.
25.38-12.08 "Sale" Signs
While a sale of goods or services is being conducted, one (1) "sale"
sign shall be allowed, located on the inside of the window. Such a
,sign shall be in addition to the total authorized sign area but shall
,not exceed ten (10) square feet? When improperly used, "sale" signs
constitute a public nuisance and may be abated as such.
25.38-12.09 Listing of Business Associates
In addition to the other sign usage authorized herein, each separate
business shall be allowed lettering on or behind windows facing the
public view indicating the owners, operators, or business associates
exercising the use, provided that such lettering shall be enclosed
within a single area and shall not exceed a total of three (3) square
feet.
25.38-12. 10 Use -of Attraction Boards by Night Clubs
In addition to the permitted sign area, one (1) attraction board to
advertise night club, theatre, or cabaret entertainment shall be al-
lowed, provided that the location has the required off-street parking
as set forth in the Palm Desert Ordinance Code, No permit shall be
25.38 (14)
issued, nor shall any person erect an attraction board until its
design and location are approved as provided for herein.
A. The maximum allowable size for an attraction board shall be
twenty-five (25) square feet if facing on a street; or fifteen
(15) square feet on each side if the faces are at right angles
to the street. The advertising on the attraction board shall
be limited to coming and current entertainment only. Attrac-
tion boards shall not be used to advertise rates or prices of
attractions.
25.38-12. 11 Gasoline Service Stations
Gasoline service stations shall be limited to those signs as approved
by the Planning Commission as a part of their action on a conditions)
use permit and/or amendment thereto for the service station which shall
in no event exceed the following limitations:
(1) One double-faced free standing monument sign not -to exceed twenty-
four (24) square feet in area or not to exceed eight (8) feet in
height, and advertising only the name of the company.
(2) One -ten (10) square foot wall sign advertising the company name
and/or operator.
(3) One wall or ground sign, not exceeding eight (8) square feet in
area or eight (8) feet in height for a ground sign, advertising
the actual lowest price per gallon including all taxes at which
regular, premium, and unleaded gasoline are currently being of-
fered. Any special conditions required for sale at such lowest
price shall also be indicated.
(4) One wall sign, not exceeding ten (10) square feet in area with
the provision for changeable copy is permitted to advertise
special sales and events related to nationwide and/or company-
wide special sales or events. No other temporary signs shall
be permitted.
25.38-12. 12 Signs in District and Regional Shopping
Centers
.In addition to the wall sign area allowed for individual businesses,
shopping centers in excess of three and one-half (32) acres of land
shall be allowed one (1) identification sign on each right-of-way.
Such signs shall not extend beyond the property line or into the
right-of-way and shall be used solely to identify the shopping cen-
ter, shopping area, or businesses and/or activities conducted there-
in. Relative to such signs, the allowable sign area shall be based
on five (5) square feet of sign per acre. These signs shall not ex-
ceed twenty-five (25) square feet, shall have a maximum height of
eight (8) feet, and shall not be erected without first having proper
approval as provided herein.
25. 38 (15)
25.38-12.13 Sale and Rental Signs
Commercial and industrial properties shall be authorized sale or
rental signs on the following basis :
Under 22 acres - 1 sign
Over 2z acres, but less than 5 acres - 2 signs
Over 5 acres - I sign per street frontage
These signs shall not exceed three (3) square feet in area or four (4)
feet in height and shall be designed and located in a manner satisfactory
to the Director of Environmental Services, Such signs- shall be removed
upon completion of escrow or within thirty (30) days from the opening
of escrow, whichever occurs first
25.38-13 SIGNS IN RM ZONES - SIGN AREA
A mobile home part: shall be allowed one (1) externally lighted or unlighted
identification sign not exceeding the equivalent of one (1) square foot of
sign area per ten (10) lineal feet of frontage on each right-of-way upon
which the business fronts. No sign shall have a surface area of greater
than thirty (30) square feet when erected at right angles to the right-of-
way.
(1) Free Standing Signs - Free standing signs shall not exceed eight (8)
feet in height.
(2) Sale and Rental Signs - Mobile home park properties shall be authorized
one 1 sale or rental sign while the property is actually for sale or
rent. These signs shall not exceed three (3) square feet in area or
four (4) feet in height and shall be designed and located in a manner
satisfactory to the Director of Environmental. Services.
25.38-14 RESERVED
25.38-15 RESERVED
25.38-16 GENERAL PROVISIONS
The following general sign usage provisions and regulations shall apply
for all signs. The basic intent is to protect the public and property
owners against downgrading of aesthetic and property values. Therefore,
any additional sign uasge authorized hereunder shall be strictly construed
in its application.
25.38-16.01 Design Review Board Process
Each sign shall be submitted to the Design. Review Board Process prior
to its erection. In the case of new developments, a signing program
shall be submitted as part of the Site Plan Review procedure.
25.38 (16)
25.38-16.02 Sinn Review Criteria
All signs which are regulated by this Article shall be subject to
the approval of the Design Review Board Process. Inapproving or
rejecting a particular sign permit, the reviewing body shall utilize
the following review criteria:
(1) That the sign is necessary for the applicant's enjoyment of sub-
stantial trade and property rights;
(2) That the sign is consistent with the intent and purpose of this
Article and Zoning Ordinance;
(3) That the sign does not constitute a detriment to public health,
safety, and welfare;
(4) That the size, shape, color, and placement of the sign is com-
patible with and bears a harmonious relationship to the building
it identifies;
(5) That the size, shape, color, and placement of the sign is com-
patible with and bears a harmonious relationship to the neigh-
borhood and other signs in the area;
(6) That both the location of the proposed sign and the design of its
visual elements (lettering, words, figures, colors, decorative
motifs , spacing, and proportions) are legible under normal viewing
conditions prevailing where the sign is to be installed.
(7) That the location and design of the proposed sign does not obscure
from view or unduly detract from existing or adjacent signs ;
(8) That the location and design of the proposed sign - its size, shape,
illumination, and color - are compatible with the visual characteris-
tics of the surrounding area so as not to detract from or cause de-
preciation of the value of adjacent developed properties; and
(9) That the location and design of a proposed sign in close proximity
to any residential district does not adversely affect the value
or character of the adjacent residential district.
25.38-16.03 Signs Facing Private Property .Prohibited
All signs authorized hereunder must be placed on the side of property
facing on public or private right-of-way.
25.38-16.04 Required Information on Signs
rEach sign shall have the name of the maker, the date of the erection,
and the permit number. Such information shall be clearly legible and
on the lower right hand corner of the face of the sign in a conspriicuuo��.+-�
c,n . �G� 1 �Uj ww,y( � wi •'r,�c,
�1
25.38 (17)
25.38-16.05 Proper Maintenance of Signs
The user, owner, or leasee of a sign authorized hereunder shall main-
tain it in a manner satisfactory to the Director of Environmental Ser-
vices or his authorized representative. All signs shall be maintained
in a neat attractive condition and in repair.
25.38-16.06 Number of Colors Allowed
All signs regulated by this Ordinance shall contain no more than four
(4) complimentary colors. Black and white shall be considered as colors.
25.38-16.07 RESERVED
25. 38-16.08 Glare from Signs
All illuminated signs in all zones shall be designed in such a manner
as to avoid undue glare or reflection of light on private property in
the surrounding area, in no event shall any sign exceed ten (10)
candlepower at ten ( 10) feet from the face of the sign.
25.38-16.09 Location of Right Angle Signs
Right angle signs on faces of buildings shall not extend over eighteen
(18) inches beyond the face of the building where located, except for
pedestrian oriented signs. No right angle sign shall extend below
eight (8) feet from the sidewalk or the right-of-way. Right angle
signs supported by posts or standards shall not extend beyond the
property line or into the public right-of-way.
25.38-16. 10 Obstruction of Passage
Signs shall not be constructed so as to obstruct any door, window, or
fire escape of any building.
25.38-16. 11 Maximum Si2nn •Area Limitation
Unless otherwise authorized by this Article, regardless of the zone
where located, no sign shall exceed the maximum area necessary to i-
dentify the use.
25. 38-16. 12 Exceptions to Sign Limitations.
Nothing contained herein shall prevent the erection, construction , or
maintenance of official traffic, fire, and police signs, temporary traf-
fic control signs used during construction and maintenance of utility
facilities and substructure location and identification signs and
markers required to protect these facilities, devices, and markings of
the State Department of Transportation , the City Council , or of other
competent public authorities, or the posting of the notices required
by law.
25.38 (18)
25. 38-16. 13 Special Permits
(1) Nothing herein contained shal•1 prevent the City Council from
granting a temporary special permit or otherwise permitting, on
such terms as it may deem proper,. signs or the like advertising
or pertaining to any civic, patriotic, or special event of general
public interest taking place within the boundaries of the City
when it can be found that same will. not be materially detrimental
to the public welfare, interest, or safety, nor injurious to ad-
jacent property or improvements.
(2) Grand opening may be approved by the Director of Environmental
Services subject to appropriate conditions.
25.38-16. 14 Imitation of Traffic Signal
No person shall place, maintain or display upon , or in view of any
street or highway any unofficial sign, signal , or device, or any sig-
nal , sign or device which purports to be or resembles an official
traffic sign or signal or which hides from view any official traf-
fic sign or signal . Any such signal may be abated forthwith.
25.38-16. 15 Overhead Electric Conductors
No sign or sign structure shall be erected in such a manner that any
portion of its surface or supports shall be within six (6) feet hori-
zontally of, or twelve (12) feet vertically of, overhead electric con-
ductors which are energized in excess of 750 volts.
25.38-17 SPECIAL PURPOSE SIGNS
.25.38-17.01 Trade Construction Signs
One (1) unlit sign advertising the various construction. trades .shall
be permitted on construction sites during the period that valid build-
ing permit approval exists. Such signs shall not exceed three (3)
square feet per twenty thousand (20,000) square feet of land area with
a maximum of thirty-two (32) square feet in area and shall be removed
before a notice of completion is issued for the building being con-
structed. No trade construction sign shall exceed eight (8) feet in
height.
25.38-17.02 "No Trespassing" Signs
A "No Trespassing" or "No Dumping" sign not exceeding three (3) square
feet shall be authorized for each parcel of property in addition to
other authorized signs and shall be located and designed to other
authorized signs and shall be located and designed thereon in a manner
satisfactory to the Director of Environmental Services or his autho-
rized representative.
25.38 (19)
25.38-17.03 Land Subdivision Signs
Signs advertising land subdivisions shall be limited to one (1)
double-faced sign of thirty-two (32) square feet per side, placed
at a right angle to the street or two .(2) thirty-two (32) square
foot signs facing the street. Such signs shall be at least two
hundred (200) feet apart and shall be placed upon the subdivision.
Such signs shall be removed at the end of two (2) years or when the
subdivision is sold, whichever occurs first. These signs shall not
be illuminated.
25.38-17.04 Lease Potential Signs
One (1) sign advertising lease potential for future development,
not to exceed twelve ( 12) square feet in area, fifteen (15) feet
from any property line, shall be permitted for a single parcel
multiple unit development. Howeve such a sign shall not be
erected until Design Review Board
proval is received for the
proposed project, and all such signs shall be removed before a
notice of completion is issued for the building or upon expira-
tion of the Design Review Board Process approval . These signs
shall face the street and shall not be illuminated.
25.38-17.05 Signs on Awnings , Etc.
Painted, non-illuminated or indirectly lighted signs may be permitted
on the borders or marquees, canopies, awnings, arcades , or similar
structures or attachments if located and erected in a manner satis-
factory to the Director of Environmental Services or his authorized
representative. Such signs shall be included in the total authorized
sign area.
(1) Signs - Marquees and Canopies - Externally lighted signs shall
be permitted on the upper or lower surface of fixed marquees
and similar structures, the front face of which faces the public
right-of-way, provided that the outer dimensions of such signs
shall not exceed sixteen (16) inches in height, and provided
further that each letter or image on such a sign does not ex-
ceed twelve (12) inches in height. The location and design of
such signs must be approved by the Director of Environmental
Services or his authorized representative. Such signs shall be
included in the total authorized sign area.
25.38-17.06 Political Sign Regulations
Applicants for political signs, as defined herein, shall comply with
the following requirements:
(1) The applicant shall post a One Hundred Dollar ($100) cash bond
with the City to guarantee removal of the political signs.
(2) Each sign shall not exceed five (5) square feet in area.
(3) The signs shall not be located closer together than five "
hundred (500) feet.
(4) No political signs shall be allowed in any residential zone.
25.38 (20)
(5) Such signs shall not be nailed to trees, fence posts or affixed
to public utility poles and shall not be located in the public
right-of-way.
(6) All political signs shall be removed within ten (10) days after
the election date or the bond posted shall be forfeited and the
City shall use whatever part of the bond money as is necessary
for removal . Any amount of the bond remaining shall be refunded
upon request made within ninety (90) days after the election.
No political signs will be posted earlier than forty-five (45)
days prior to an election.
(7) The One Hundred Dollar ($100) bond requirement herein shall also
apply to signs located at campaign or party headquarters.
(8) No fee or permit shall be required for the right to erect politi-
cal signs but the applicant, or his agent, shall file with the
Director of Environmental Services. a map or sketch, or other-
wise adequately locating where the signs will be erected.
(9) The City shall establish a separate account to be entitled
"Political Sign Removal" for the purpose of accounting for
these monies. Surplus monies from this account will be used
to remove signs illegally posted without a bond.
(10) No signs shall be permitted on trucks, automobiles, trailers,
or any other movable vehicles. except for bumper stickers or
other equivalent stickers not exceeding five (5) inches by
twenty (20) inches (5" x 20") in size.
25.38-17.07 Signs for Public or Quasi-Public Uses
Directional and public convenience signs for public and quasi-public
uses may be permitted on public property. The design must conform
to standard directional sign specifications promulgated by the Direc-
tor of Environmental Services and approved by the Design Review Board.
The total number of signs allowed shall be based on the minimum number
necessary for adequate public identification as determined by the
Director of Environmental Services.
25.38-18 ENFORCEMENT
25.38-18.01 Territorial Application of Ordinance
The provisions of this Article shall apply to all territory within the
City of Palm Desert.
25.38-18.02 Duty to Enforce Ordinance
It is the duty of the Director of Environmental Services to enforce
all of the provisions of this Article.
25.38 (21)
25.38-18.03 Compliance with Ordinance:
Nuisance Abatement
The Council hereby determines that the public peace, safety, morals,
health, and welfare, require that all signs and advertising structures
heretofore constructed or erected in violation of any Ordinance of the
City of Palm Desert, or the County of Riverside, in effect at the time
such sign was constructed or erected, be and they are hereby made subject
to the provisions of this Ordinance. Such signs shall be made to conform
and comply with such requirements as soon as reasonably possible after the
effecting date of this Ordinance. All signs and advertising structures
which are not made to so conform and comply within a reasonable time shall
be and they are hereby declared to be public nuisances and may be abated
in the manner provided by the Palm Desert Municipal Code.
25.38-18.04 Removal and Amortization Period
Any sign and outdoor advertising structure or sign which is non-conforming
to the requirements of this Ordinance, either by variance previously granted
or by conformance to the existing sign regulations at the time of the initial
permit for said sign was issued, shall either be removed or brought up to
Code requirements within the. period of time prescribed herein.
25. 38-18.05 Amortization Schedule I
The following schedule shall be utilized for signs that are determined to
have only minor non-conforming elements. The application of this schedule
is limited to any one (1) parcel of land which has signs that do not con-
form to one (1) or more of the categories in Schedule I and must be abated
or modified under Schedule I. If any portion of all of the non-conforming
.elements meet the classifications in Schedule II, it shall be the ruling
schedule even though some element or elements would also meet Schedule I.
AMORTIZATION SCHEDULE I
Non-Conforming Section Period for Removal or Modification
25.38-4.02
. Directional or Safety Signs Life of the Sign
25.38-16.03
Signs Facing Private Property Life of the Sign
Prohibited
25.38-16.04 .
Required Information on Signs Life of the Sign
25.38-16.06 .
Number of Colors Allowed Life of the Sign
25.38-16.08
Glare from Signs One Year
25.38-16.09
Location of Right Angle Signs Life of the Sign
25.38 (22)
AV^RTIZATION SCHEDULE I (continued
Non-Conforming Because: Period for Removal or Modification
The word "motel" is used. Life of the Sign
Sign is closer than ten (10) feet
to the sign of another business. Life of the Sign
More than one ( 1) main sign exists
but the maximum sign area entitle-
ment is not exceeded. Life of the Sign
25.38-18.06 AMORTIZATION SCHEDULE II
All signs that are non-conforming as to the requirements of the following
Sections shall be abated forthwith by. Schedule II :
Section 25. 38-5.01 Rotating, Moving, Flashing, Changing, Reflecting,
or Blinking Signs Prohibited
Section 25. 38-5.02 Signs on Public Property or Right-of-Nay
Prohibited
Section 25.3g
8-5 03 Signs not Advertising the Use, Name of Owner,
Products, or Services Available on the Premises
Prohibited
Section 25.38-5.04 Temporary or Portable Free Standing Signs
Section 25.38-5.07 Combination Signs
Section 25.38-5.08 Roof Signs
Section 25.38-11 Signs in Residential Zones Other Than
Single Family
through
Section 25.38-11.06 Double Frontage Lots.
inclusive
Section 25.38-12 Signs in Commercial and Industrial Zones
through
Section 25.38-13 Signs in RM Zones - Sign Area
inclusive
The intent of Amortization Schedule II is to cause abatement or modifica-
tion of all non-conforming signs which have major non-conforming elements
as specified by the above-described Sections. In order to utilize the
abatement Schedule II set forth below, the owner of record, or his agent,
shall make available the market value, as of January 1, 1977, of any sign
or signs which have been deemed non-conforming by the provisions of these
regulations within the Schedule II categories. The market value of non-
conforming signs shall be based on the original cost, including cost of
installation, of said sign less ten percent ( 10%) of the original cost
25.38 (23)
year said sign has been standing prior to the effective
per year for each y 9 qi'i�
date of these regulations.
The date of erection of any non-conforming sign complying. to Schedule II �f`)
shall be established by the presentation by the owner of record of the
sign, or his agent, of a certified copy of the corresponding building per- 4
mit on file in the Department of Building and Safety of either the City of
Palm Desert or the County of Riverside. Any sign erected without the is-
suance of a valid building permit shall be deemed an illegal sign and shall ?
be removed immediately.
All required documentation concerning the market value and erection date of
any non-conforming sign shall be presented to the Director of Environmental r
Services within fifteen (15) days of reception of the notice of non-confor- V
mance. The Director of Environmental Services shall determine to his satin{ C
faction the validity of all presented documentation. Any decision of the v
Director of Environmental Services may be appealed, in accordance with Sec-
tion 25.38-18,08. '
AMORTIZATION SCHEDULE II
Adjusted Market Value of Sign Period for Removal or.Modification `
$ 10,00 or Less Immediately
$ 10.01 to $1,000.00 1 year
r �
$1,000.01 to $2,500.00 2 years .3�
}d
$2,500.01 to $5,000.00 3_ years
r
$5,000.01 to $10,000.00 4 years
OVER---------$10,000.01 5 years
a11MM''
zoo
25. 38-18.07 Removal of Non-Conforming Signs Program
Any sign that is in non-compliance with the regulations of this Article
shall be removed prior to or upon the date designated for removal in the 1r'
//-----dayc.-fo-l-lowing-the-dat--e-of-non=conformance.
above abatement schdules. If the owner of, or the person or persons ree ("tosponsible for, the sign fails to remove the non-conforming sign�iim-Y oe p
f-tfi �rea�i-ses upon-which-tim sign i-s rec-a- ed-shaa l-be-msponsibl.e
—for`the-removal-of-thesignand-fhe work-shal-l-be-done-wi-thi-n-ni-ne-ty-(90)
'-T-he-p-rocedur-e-for the-remoxal
�#�.a�3�nvn�on�'mTr�"s`i'9n5"sfia-N'he-as'fo�ows
(1) The Director of Environmental Services, after proper notification,
may cause the removal of any non-conforming sign and shall , at his
discretion, charge the costs incurred against any of the following,
each of whom shall be jointly and severally liable for said charges;
provided, however, that any decision or determination of the Director
of Environmental Services may be appealed in accordance with Section
25.38-18.08 of this Article.
(a) The permittee
(b) The owner of the sign
25.38 (24)
(c) The owner of the premises on which the sign is located.
(d) The occupant of the premises on which the sign is located.
(2) A sign removed by the City shall be held not less than thirty (30)
days by the City during which time it may be recovered by the owner
upon payment to the City for costs or removal and storage. If not
recovered prior to expiration of the thirty (30) day .period, the
sign and supporting structures shall be declared abandoned and title
thereto shall vest in the City and the cost of removal shall be billed
to the owner.
25. 38-18.08 Ad Hoc Sign Amortization Committee
Within ninety (90) days after the effective date of this Article, the
City Council shall , by resolution, establish an Ad Hoc Sign Amortization
Committee. Said Committee shall establish the appropriate market value
or amortization period for any legal non-conforming sign which is pre-
sented by the owner of said sign.
(1) Membership - The Committee shall consist of at least seven (7) members.
a. Consisting of one (1) of each of the following:
One (1) representative from the Chamber of Commerce
One (1) representative from the Board of Realtors
One (1) Councilperson
One (1) Planning Commissioner
One (1) Design Review Board Member
b. Two (2) from any of the following fields of endeavor but limited
to one (1) person per field.:
Accountants
Attorneys
Building and Design
Construction
(2) Selection - The City Council shall select the representatives from the
Chamber of Commerce and Board of Realtors from a list of
three (3) provided by each group.
(3) Termination - The Committee shall exist for a six (5) month period
after its establishment.
(4) Procedure - An owner of a sign who objects to the proposed amortization
period, or established market value, for his sign may request
a re-evaluation by the Sign Amortization Committee. Such a
procedure shall be initiated by the filing of a request for
re-evaluation with the Director of Environmental Services who
shall call a meeting of the Committee to make a judgment.
Upon notification by the City of the existence of a non-
conforming sign and the City's estimated amortization period
established by the utilization of the Schedules, the owner
of said sign may appeal said established time periof to the
Ad Hoc Amortization Committee. If the appeal includes a re-
quest based upon an existing lease, said appeal shall be ac-
25. 38 (25)
companied by a notorized copy of the signed maintenance
lease in effect on January 1, 1976.
(5) Criteria of Evaluation - The Amortization Committee shall establish
the amortization period for any sign submitted
to them based upon:
A. Permit value of the sign at the time of original construction.
B. Special circumstances applicable to the sign such as it being
an integral construction element of the building, whose re-
moval would require a major modification of the structure; or
if the non-conforming character of the sign is determined by the
Board to be so minor as to create an undo hardship.
(6) Actions of the Amortization Board - The Board may affirm the established
amortization period or establish a
new amortization period for a sign
under consideration. However, no
extended amortization period shall
exceed one (1) year or double the
original allotted time.
(7) Confirmation of Board Actions - The City Council shall confirm or deny
and refer back to the Committee for re-
consideration, all findings of the
Amortization Committee within thirty (30)
days after their decision..
25.38-18.09 Uncertainty of Article Provisions
Whenever the criteria is uncertain as to the ambiguity of the provisions,
the applicant shall be referred to the Planning Commission for determina-
tion. The Planning Commission shall then authorize the sign criteria which
best fulfills the intent of this Article.
25.38-19 EXCEPTIONS PROCESS
The Planning Commission may approve exceptions relative to size,. number, and
location of signs after a Public Hearing in instances where an applicant is
faced with exceptional circumstances because of type or location of business ,
or is trying to achieve a special design effect. The applicant must show
that:
A. The sign will be integrated into the architecture of the building; and
B. The sign will not be detrimental to neighboring businesses or the
community in general .
The approval of exceptions shall be consistent with the provisions of Section
25.39-5.01
25.38 (26)
25.38-20 DISCONTINUANCE OF A BUSINESS
Within ninety (90) days of the discontinuance of a business in any com-
mercial or industrial zone or before a new business occupies the build-
ing, whichever comes first, the sign owner, his agent, or the property
owner shall remove all non-conforming signs and the wording advertising
or relating to the discontinued business from all conforming signs.
25.38-21 NON-CONFORMING SIGNS MAINTENANCE
Except for normal repair or maintenance not exceeding fifty percent (50%)
of the value of the sign, no sign in existence upon the adoption of this
Ordinance shall be modified, altered, moved or replaced, unless it is
made to comply with the provisions of this Ordinance.
25.38-22 PENALTIES
Any person, firm or corporation wilfully violating any of the provisions
of this Ordinance shall be guilty of a misdemeanor and, upon conviction
thereof, shall be punishable by a maximum fine of not more than Five
Hundred Dollars ($500) or by imprisonment for a period not exceeding six
(6) months, or both such fine .and imprisonment,
25. 38 (27)
25. 38-20 DISCONTINUANCE OF A BUSINESS
Within ninety (90) days of the discontinuance of a business in any com-
mercial or industrial zone or before a new business occupies the build-
ing, whichever comes first, the sign owner, his agent, or the property
owner shall remove all non-conforming signs and the wording advertising
or relating to the discontinued business from all conforming signs.
25.38-21 NON-CONFORMING SIGNS MAINTENANCE
Except for normal repair or maintenance not exceeding fifty percent (50%)
of the value of the sign, no sign in existence upon the adoption of this
Ordinance shall be modified, altered, moved or replaced, unless it is
made to comply with the provisions of this Ordinance.
25.38-22 PENALTIES
Any person, firm or corporation wilfully violating any of the provisions
of this Ordinance shall be guilty of a misdemeanor and, upon conviction
thereof, shall be punishable by a maximum fine of not more than Five
Hundred Dollars ($500) or by imprisonment for .a period not exceeding six
(6) months, or both such fine and imprisonment.
25. 38 (27)
(5) Such signs shall not be nailed to trees, fence posts or affixed
to public utility poles and shall not be located in the public
right-of-way.
(6) All political signs shall be removed within ten (10) days after
the election date or the bond posted shall be forfeited and the
City shall use whatever part of the bond money as is necessary
for removal . Any amount of the bond remaining shall be refunded
upon request made within ninety (90) days after the election.
No political signs will be posted earlier than forty-five (45)
days prior to an election.
(7) The One Hundred Dollar ($100) bond requirement herein shall also
apply to signs located at campaign or party headquarters.
(8) No fee or permit shall be required for the right to erect politi- .
cal signs but the applicant, or his agent, shall file with the
Director of Environmental Services. a map or sketch, or other-
wise adequately locating where the signs will be erected.
(9) The City shall establish a separate account to be entitled
"Political Sign Removal" for the purpose of accounting for
these monies. Surplus monies from this account will be used
to remove signs illegally posted without a bond.
(10) No signs shall be permitted on trucks, automobiles, trailers,
or any other movable vehicles except for bumper stickers or
other equivalent stickers not exceeding five (5) inches by
twenty (20) inches (5" x 20") in size.
25.38-17.07 Signs for Public or Quasi-Public Uses
Directional and public convenience signs for public and quasi-public
uses may be permitted on public property. The design must conform
to standard directional sign specifications promulgated by the Direc-
tor of Environmental Services and approved by the Design Review Board.
The total number of signs allowed shall be based on the minimum number
necessary for adequate public identification as determined by the
Director of Environmental Services.
25.38-18 ENFORCEMENT
25.38-18.01 Territorial Application of Ordinance
The provisions of this Article shall apply to all territory within the
City of Palm Desert.
25. 38-18.02 Duty to Enforce Ordinance
It is the duty of the Director of Environmental Services to enforce
all of the provisions of this Article.
25.38 (21)
c
ADDENDUM
CALIFOR141A ROADSIDE COUNCIL 2636 OCEAN AVENUE SAN FRANCISCO, CALIFORNIA (415)681••6:
NUMIERICAL SUMMARY OF .ANSWERS
TO QUESTIONNAIRE CONCERNING CERTAIN CONTROL PROCEOUP.ES
RELATED TO OUTDOOR ADVERTISING
IN CALIFORNIA CITIES
April I , 1970
TOTAL NUMBER OF CITIES REPLYING TO QUESTIONNAIRE . .. . . . . .. . .. . . 264
I . By your local ordinances, are off-premise outdoor
advertising signs permitted in
All districts . . . . . . . .. . . . . . . . . .. . . . . 13
Some districts . . . . . . . . . . . . . . . . . . . . . . 155
No districts (total ban) . . . . . . . . . . . . 96
2. Are non-conforming signs required to be removed?
Yes . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . 152
No . . .. . . . . .. . . . . . . . . .. . . . . .. . . . . . . . . 112
3. If your answer to M2 is YES, what amortization
period is allowed?
3 years or less (3-) . . . . . . . . . . . . . . . . 63
5 years . . . . . . . . . . . . . . . . . . . . . .. . . . . . . 32
6 or more (6+) . . . . . . .. . . . . . . . .. . . . . . 4
Sliding scale .. . . . . . . . . .. . . . . . . . . . . . 67
4. Have any non-conforming signs been removed as a
result of this ordinance enforcement?
Yes . . . . . .. . . . . . . . . . . . . .. . . 106
No . . . . . . . . . . . .. . .. .. .. . . . . .. . . . .. . . . 158
CALIFOP141A ROADSIDE COUNCIL'S
COMPLETE RECORD, 1970 QUESTIONNAIRE
�I
Question XI ! N2 k3 N4
oW WZ '! a a
J I 0 I W G 1 i + I J U I I W O
Q N Z ,I T i Z I M M Ul I 'D 'DI LAN I� } I Z
Alameda I x II x ' I x x
Albany I x ;� x x
Alhambra i x II x ! x I j I x i
Anaheim ! x !, x I �I x I x i
Anderson x ;I x --+--- ---- --
x -
Antioch f x I - 1----�r---- -- I---
t
Arcadia I i x ) x ---I-X x
Arcata I x I x 1 I x ! x
Arroyo Grand I x �I x �I ! { x x
Artesia �I ! x I x I) l x x
Atherton I j x (�--- --- ---t---I---- ---- x All removed
Atwater I x x j x x
Auburn jI ' x l x i - x ' ! x
Azusa I x I x --j---+----t----� x ?
Bakersfield 1 x x x i x
Baldwin Park I1 ; x i x x x
Banning x ! x I ! I x x
Sell x' ; I x I I x I x Conditional
Pell G;,rdens ; x x x I x New ordinance Dendina
Be l mo,It !i I x 11 x �I -- t--- ----i---- --- -- 7
8elv:dere I I x I --- --- ----' ---''-----I --- None non-conforming .
Ber'.eley !! i x I x I r - - I x x
Be.,erly Hill I I x x x x
Plggs �I I x I x x x
Bishop x ! x I -- ----i----1 --- --
Bradbury x --- -=- ---- --- ---- ---- --- I Does this mean none
Brawley ! x I x -x- --- --- ----
---rx + non
Brea x x -conforming?
Brisbane x x x x
Buena Park I x x x x
Burbank ! ( x x x ` x
Burlingame I x --- --- ---- --- --- --- --- -- None non-conforming
Cabozon I x x ( x x
Camarillo x x x x
Capitola I I x x x x
,-risbad I� x x x x
Carpinteria I: x x ---- --- --- ------
Chico I x x x x
Chino " x x x x ?
Chula Vista x x x x
Claremont x x x x
Clayton x x x x
Clovis x x x x
Coachella I' x x x x
-2-
Question BI N2 #3 #4
0
= W
W W L L O J
J O O W O + J U W O
G �n >- In �'1 UN �O 10 N N Y Z
Coalinga x x ---- --- ---- ---- --- ----
Colton x x x x
Colusa --- --- --- --- --- ---- --- ---- ---- -' --- New ordinance pending
Commerce x x x x
Compton x x x x
Concord x x ---- --- ----- ----- ---- ----
Corona x x x x
Coronado is x x x
Corte Madera x x x x
Costa Mesa x x x x New ordinance pendinq
Cotati x x x x
Covina x x ---- -- ---- ---- --- ----
Cudahy x x x x
Cupertino x x x x
Daly City x x x x
Davis x x ---- -- ---- ---- x v
Delano x x x x
Del Mar x x x x
Desert Hot
Springs x x x x None non-conforming
Dixon x x x x
Downey x x x x
El Cajon x x ---- - --- ---- --- ----
El Centro x x x x
EI Monte x x ---- -- --- --- --- ----
El Segundo x x ---- -- ---- --- -------
Elsinore x x ---- -- --- --- --- ---
Escalon x x ---- -- --- --- --- -
Escondido x x --- -- --- --- x ? Removal on Hwy. 395 only
Etna x x --- -- --- --- ---
Fairfax x x x x New ordinance pending
Fairfield x x x x
Ferndale x x x x
Flllmore x x x x
Folsom x x x x
Fontana x x x x
Fortuna x x --- -- --- --- --- ----
Fountain
Valley x x --- -- --- --- -------
Fremont x x x -------
Fresno x x x x
Fullerton x x x x Special amortization
Galt x x x x formula
Gardena x x --- -- --- --- 11
x I
Garden Grove x x x x
• -3-
Question X1 N2 H3 H4
c�
= W
W W_ L L 0 J
O Z� W O 1 + 'J L) W G
G V: Z ?- Z M M lCl %C tn N Y Z
GIIroy x x x x
Glendora x x x x
Gonzales x x x x
Grass Valley x x --- --- ---- ----- -- ---
Greenfield x x x x
Grover City x x x x
Half Moon Bav x x x x
Hanford x x --- ---- ----- -----
Hawaiian
Gardens x x --- --- ---- ---- -- ---
Hayward x x x x
Healdsburg x x x x
Hidden Hills x x --- --- ---- ---- x a
Hollister x x --- --- ---- ---- -- ---
Holtville x x --- --- ---- -=-- -- ---
Huntington
Beach x x x x
Imperial eeaci x --- --- ---- --- ---- ---- x ? All removed
Indio x x x x
Inglewood --- --- --- --- --- ---- --- ---- ---- -- --- New ordinance pending
Irwindale x x x x
Kingsburg x x --- --- ---- ---- -- ---
Laguna Beach x x x x
Lafayette x x --- --- ---- ---- --- ---
La Habra x x --- --- ---- ---- x ?
Lakeport x x x x
Lakewood x x --- --- ---- ---- x
La Mesa x x --- --- ---- ---- x Special formula
La Puente x x --- --- ---- ---- x ?
Larkspur x x --- --- ---- ---- x ?
Lawndale x x' x x
Lemoore x x --- •--- __-- ---- -•-- _--
Lindsay x x x x
Livermore x x x x
Livingston x x --- --- ---- ---- --- ---
Lodi x x x x
Lomita x x --- --- ---- ---- --- ---
Lon_a Beach x x x x
Los Alamitos x x x x
Los Altos x x x x
Los Altos
Hills R --- --- ---- ---- ---- ---- --- --- None non-conforming
Los Angeles x x x x
Los Banos x x x x
Los Gatos II x x --- --- ---- ---- --- ---
Madera x x --- --- ---- ---- --- ---
Question NI X2 N3 N4 l�
co
z
— w
o o w
N > o � +
z Z Fn M tll tp t0 in Ln 1 ?-
Manhattan
Beach x x ---- --- ---- ---- -- ---
Manteca x --- --- ---- --- ---- ---- -- --- New ordinance pending
Mariposa --- --- --" --- ---- --- ---" ---" --- --- No sign ordinance
Mta rt i nez x x x x
Marysville x x ---- --- ---- ---- -- --- Interim ordinance
Menlo Park x x x x
Merced x x ---- --- ---- ---- ---
Pill Valley x x x x
Millbrae x x x x
Milpitas x x ---- -- ---- ---- --- ----
Modesto x x ---- --- ---- ---- --- ---
Monrovia x x x x
Montclair x" x ---- -- ---- --- x Special formula
Montebello x x ---- - ---- ---- --- ---
Monterey x -- -- --- -- ---- --- --- --- None non-conforming
Monterey
Park x x x x
Monte Sereno Se x ---- -- ---- --- x Special formula
Morro Bay x x --- -- --- --- -------
Mountain
View- x x x x
Napa x x x x
National
City x x x x
Needles x x -----------------
Nevada City x x --- --- ---- ----- --f--
Newark x x x
Newport
P:;ach x x --- --- ---- ----
Norco x x x tt x�
Norwalk x x x x
Novato x x x x
Oakdale x x --- --- ---- ---- --- --
Oceanside x x --- --- ---- ---- -- -'-
Ojai x x x x
Ontario x x --- --- ----- -----
Orange x x --- --- ---- ---- -- ---
Oroville x x ---- ---
Oxnard x x x x
Pacifica x x x x
Palm Springs x x x x
Palos Verdes
Estates x -- --- --- --% ---- ---" ) -X --- None non-conformin-
Parlier • x x x x
Pasadena x x.
• -5-
Question 11 #2 93 #4
Z
— w
—j L Z N O O C to
Q L } ZZ n'k N V kc N N } Z
Paso Robles x x --- --- ---- ---- -- ---
Patterson x x x x
Perris x x ---- --- ----- ---- -- ---
Petaluma x x ---- --- ---- ---- -- ---
Pico Rivera x x x x
Pinole x x x x
Pismo Beach --- --- --- --- --- ---- --- ---- ---- -- --- No sign ordinance
Pittsburg x x ---- --- ---- ---- -- ---
Placerville x x x x
Pleasant
Hill x x x x
Pleasanton x x x x
Porona x x x x
Portervilie x x ---- --- ---- ---- --Port Hueneme Hueneme x x x x
Portola
Valley x x x x
Red Bluff x x x x
Redding x x ---- --- ---- ---- x ?
Redlands x x ---- --- ---- ---- x Removal on change of
Redondo -- owner
Beach x x --- --- ---- ---- --- -
Redwood City x x x x
Reedley ' x x x x
Rialto x x �---- --- ---- --: --- ---1
Ridgecrest x x x x
Richmond x x x x
Rio Dell — --- — --- -- ---- -- ---- ---- -- --- Sign ordinance pending
Rio Vista x x x x
Riverside x x ---- -- ---- ---- --- ---- New sign ordinance pending
Rolling
Hills x x ---- --- ---- ---- --- ---
Rolling Hills !!
Est. x x y- x x
Rohnert Park x x 4 --- -- ---- ---- --- ---
Rosemead x x x -- --
Roseville x x x x
Sacramento -- -- -- x ---- --- ---- ---- x ?
Salinas x x x x
San Anselmo x x --— --- ---- ---- --- --- New sign ordinance pending
San Bruno x x ---- --- --- - - x ? zone
San Diego x x ---- --- -- --- x Removal required in one!
San Dimas x x ---- --- --- --- x Exception: tract signs
San Fernando x x x' x
Sun Franciscd x x x x
San Gabriel I x x ---- --- ---- ---- --- ---
r �
-6-
Question 81 #2 f,3 BC
Z
z
- w
W W 0 0 G J
J y J < N
J WLU
Q Ul Z I } i Z InA L1 kO %0 V1 N } Z
San Jacinto x x x x
San Jose x =4 x x x --Only tract and direc-
San Juan tional signs In- all
Capistrano x x x x districts
San Leandro x x x x
San Luis
Obispo x x x x
San Marcos x x ---- ---, ---- ---- --- ---
San Marino x x ---- --- ---- ---- --- ----
San Mateo x x x x `
San Rafael --- --- --- --- --- ---- --- ---- ---- --- --- New sign ordinance pending
Santa Ana x x ---- --- ---- ---- --- ----
Santa Barbara x x x x
Santa Clara x x x x
Santa Cruz x x x x
Santa Fe
Springs X. x x x
Santa Haria x x x x
Santa Rosa x x x x
Saratoga x x x x
Seal Beach x x ---- -- ---- ---- --- ---
Seaside x x x x
Selma x x x x
Sierra Madre x x x x
Signal Hill -- --- ------ -- ---- -- --- ---- --- --- New sign ordinance pendinr,
Sonoma x x --- x x
Sonora x x -- --- ----} --- ---
South El t
Monte x I x . ---- -- - --- i'-x- ?
Southgate x x ---- -- ---- 1l ---
South Lake
Tahoe x x --- x x
So. Pasadena x x --- -- --- --- ----
So. San
Francisco x x x x
Stanton x x x x New sign ordinance perdir.c
St. Ceres x x x x
St. Helena x x 1 x x
.Stockton x x x x
Suisun City x x x x
Sunnyvale x x x x
Taft x x - - --- ---I --- ---
?�hachepi x x ( x x
Tr_mplo City x x --- -- -- --- x Condition
h nd Oaks x x• x I x
-7-
Question 81 #2 93 #4
= W
L l p J
J Z O O t J U W O J O O W O
G N r M M u1 �D %D N Vl >- 2
Tiburon x x x x
Tracy x x x x
Tulare x x --- --- ---- ---- -- ---
Tulelake -- --- --- -- --- --- --- ---- ---- -- --- No sign ordinance
Tustin x x --- --- ---- ---- -- ---
Union City x x x x
Upland x x x x
Vacaville x x Spe [al form ila x Now sign ordinance pending
Vallejo x x x x
Ventura x x x x
Villa Park x x x x
Visalia x x -- --- --- --- -- ---
Vista x x -- --- ---- ---- -- ---
Walnut x x x x Conditional
Walnut Creek x x x x
Watsonville x x Spa ial form la x
West Covina x x x x
Westminster x x -- --- ---- ---- -- ---
Willits x x . --- --- --- ---- -- ---
Woodland x x -- --- ---- ---- -- ---
Woodside x x --- --- --- ---- x
Yuba City x x --- --- --- --- --
SURVEY DONE BY THE
CITY OF RIVERSIDE PLANNING DEPARTMENT
1970
9
TABLE I
SURVEY OF CALIFORNIA CITIES
LIMITATION AND/OR METHOD
CITIES USING AMORTIZATION OF AMORTIZATION AMORTIZATION PERIODS
1 . Alameda . . . . . Billboards . . . . . . . 5 years
2. Alhambra . . . Billboards . . 3 years
3.' Anaheim . . . . . . . Combination Type & Value. Unknown
4. Berkeley . . . . . . All signs . . . . . . . . 10 years
5. Buena Park . . . . Portable . . . . . . . 90 days
Billboards . . . . . . . 3 years,
All others . . . . . . . 5 years
6. Burbank . . . . . . Unknown . . . . . I to 10 years
7. Claremont • • , , . . Value
Less than $150 . . . . . 180 days
More than $150 . . . . . 5 years
8. Compton . . . . . . . Billboards . . . . . . . 3 years
9. Downey . . . . . . . All signs
Commercial Zones 5 years
10. Fairfield . . . . . . Freeway Signs . . . . . . 3 years
All others . . . . . . . 10 years
11 . Fresno All Signs . . . . . . 5 years
12. Fullerton . . . . . Combination Type & Value 4 months to 25 years
13. Glendale . . . . . . Service Station Signs 120 days
Freeway Signs . . . . . . I year
14. Hayward . . . . . . . Combination Type & Value 30 days
, d 10 years
15. Lakewood . . . . . . Unknown . . . . . . . . . 13year-s
16, Las. Angeles Selactlon of
Specific Signs 3 and 5 years
17. Lynwood . . . . . . All Signs . . . . . . . Unknown
- 18. Modesto • . . All Signs . . . . . . . . 3 years
19, Montebello . . . . . All Signs . . . . . . 3 years
20 . Monterey Park . . . . Commercial Signs
and Billboards 2 years
21 . Norwalk . . . . . . . Billboards . . . . . . . 3 years
22. Oxnard . . . . . . . Pennants, Flags
Temporary Movable,' etc. 6 months
All Others . . . . . . . 10 years
23. Palo Alto . . . . . . Painted Signs . . . . . . 2 years
All Others . . . . . . . 5 years
24. Pomona . . . . . . . Off-Site Sign (Except in
Industrial Zones) . . 2 years
25. Salinas . . . . . . All Signs . . . . . . 5 years
26. San Leandro . . . . . All Signs Central
Business District Only 5 years
27. Santa Barbara All Signs . . . . . . 5 years
28. Santa Clara . . . . . Painted Wall Signs . . . 2 years
All Others . . . . . . . 5 years
29. Santa Monica . . . . Mail Signs Only . . . . . 4 years
30. Santa Rosa . . . . , Value . . . . . 90 days--10 years
Variable maximum
based on value
10
TABLE
.(Continued)
LIMITATION AND/OR METHOD
CITIES USING AMORTIZATION OF AMORTIZATION AMORTIZATION PERIODS
31 . South San Francisco Value . . . . 5 -years, 7 years,
Variable .maximum
based on value
32. Stockton . . . . . . All Signs . . . 5 years
33. Sunnyvale . . . . Combination Type & Value 60 days, 6 months,
I year, I to 10 years
based on value
34. Vallejo . . . . . . . Freeway Billboards . . . 3 years
35. Ventura , Combination Type & Value I to 4 years
SUMMARY
TOTAL CITIES METHOD USED
ZONE 'OR
ALL SIGNS LOCATION TYPE VALUE COMBINATION NOT KNOWN
35 S 3 14 3 5 2
AMORTIZATION PERIODS*
PERIOD I YR OR LESS 3 YRS ' 5 YRS 7 YRS . 10 YRS OVER 10 YRS VARIABLE
FREQUENCY
OF USE . 9 10 14 1 . 6 2 5
* Excludes Ventura, Lynwood, Anaheim
Source: Planning Department Questionnaire Survey — February, 1969
2/12/76
SIGN ORDINANCE COMMITTEE
Herb Powers
oe Benes — mG,z+. r. /w d r'U
Lyman Martin
�a
Graham Dexter—
/41J-j/lr Al Stutz
Ted Smith — , ,*W S �- R
Amer Huling _ pyjGY .
cgxff
lot
45-275 PRICKLY PEAR LANE, PALM DESERT, CALIFORNIA 92260
TELEPHONE (714) 346-0611
November 17, 1976
To All Members of the Chamber of Commerce Sign Subcommittee
Dear Member:
As you are aware, the Planning Commission and the City Council
have been reviewing the preliminary Sign Ordinance which was
developed by the Chamber of Commerce Subcommittee of which you
are a member. As a result of the initial review by the City
Council , and the input they have received as a part of the Pub-
lic Hearings, they have referred the matter back to the Planning
Commission for work in specific areas; particularly in the area
of the Amortization Schedule. As a result of the comments re-
ceived by the City Council , the staff has revised the prelimi-
nary Sign Ordinance to include those concerns.
Because of your involvement in this document, from its initiation,
and because of the great deal of input and work that you have put
into this document, I thought it appropriate to forward a copy of
the latest document for your review. The Planning Commission has
continued the Public Hearing on this matter until December 14, 1976,
and if you think it is appropriate to meet regarding the revisions
and to make a recommendation to the Commission, I would be glad to
make the arrangements; or.as an alternative, if any of you have any
comments you wish to make regarding the document, please feel free
to forward to them me either verbally or in writing so that I may
present your opinions to the Commission when they review the matter.
Continued. . . . . . . . .. . ./
Members of the Chamber of
Commerce Sign Subcommittee Page Two November 17, 1976
I don't believe that each of you have been adequately thanked for the work
that you have done on this document and other projects for the City and I
would like therefore to take this opportunity to do that at this time. I
personally appreciate the effort that you have expended in assisting the
City in these areas and I think you should be commended for this.
Sincerely,
PAUL A. WILLIAMS
Director of Environmental Services
City of Palm Desert, California
Attachment (as noted)
PAW/mj
lei
45-275 PRICKLY PEAR LANE, PALM DESERT, CALIFORNIA 92260
TELEPHONE (714) 346-0611
November 17, 1976
Mr. George Kryder
44-850 San Pablo Avenue
Palm Desert, California 92260
Subject: Action taken by the Planning Commission regarding
the Sign Ordinance
Dear Mr. Kryder:
At their regularly scheduled meeting of November 16th, the Plan-
ning Commission did review the revised preliminary Sign Ordinance
and at. the request of Mr. Noe, did continue the matter to Decem-
ber 14, 1976. I am writing to you at this time to suggest that
in order to give the Commission as much input as possible at their
meeting on December 14th, I would suggest any recommendations your i
organization may have regarding the Sign Ordinance be forwarded to
the Commission as early as possible so that they may weigh your re-
commendations prior to the meeting. Further, I would suggest that
if you have any questions regarding the document or require any ad-
ditional information, please feel free to contact me at any time.
I wish to thank you for your interest in this matter and I do ap-
preciate the assistance you have given the Council in their review
of this Sign Ordinance and appreciate .any assistance you may give
to the Planning Commission in their development of recommendations
to the Council on the revised Sign Ordinance.
3reAl
e
A. WILLIAMS,
Secretary
Palm Desert Planning Commission
PAW/mj
J
`• �J�IJ� �� ��r-NJ_LJ-UJJ� d Ll/����
- 45-275 PRICKLY PEAR LANE, PALM DESERT,CALIFORNIA 92260
TELEPHONE (714) 346-0611
;November 17, 1976
.*r. 'Nestor Noe
-_73-535 El Paseo
:Palm Desert, California 92260
'Subject: Action taken by the Planning Commission regarding
_-the Sign Ordinance.
rear Mr. Noe:
At their regularly scheduled meeting of November 16th, the Plan-
,ring Commission did review the revised preliminary Sign Ordinance `
:fond at your request, did continue the matter to December 14, 1976.
:I am writing to you at this time to suggest that in order to give
-the Commission as much input as possible at their meeting on Decem-
ber 14th, I would suggest any recommendations your organization may
::have regarding the Sign Ordinance be forwarded to the Commission. as i
:.early as possible so that they may weigh your recommendations prior
:,to the meeting. Further, I would suggest that if you have any ques-
tions regarding the document or require any additional information,
,-,,Tlease feel free to contact me at any time.
3>wish to thank you for your interest in this matter and I do appre-
'xiate the assistance you have given the Council in their review of
=this Sign Ordinance and appreciate any assistance you may give to I '
the Planning Commission in their development of. recommendations to
the Council on the revised Sign Ordinance.
incerely,
A. WILLIAMS
)ir-ector of Environmental Services
:.City of Palm Desert, California
'PAW/mj
PROOF OF PUBLII -ION This sp is for the County Clerk's Filing Stamp
(2015.5 C.C.P.)
STATE OF CALIFORNIAJ ss.
County of Riverside
I am a citizen of the United States and a resident of
the County aforesaid; I am over the age of eighteen
years, and not a party to or interested in the above Proof of Publication of
entitled matter. I am the principal clerk of the printer
of PALM DESERT POST, a newspaper of general circu-
lation, published weekly, in Palm Desert, County of ---------Proposed__-SS_gn__Ordinance
Riverside, and which newspaper has been adjudged
a newspaper of general circulation by the Superior
Court of the County of Riverside, State of California, -----------------------------------------------------------------------------
under date of October 5, 1964, Case Number 83658;
that the notice, of which the annexed is a printed copy,
has been published in each regular and entire issue of LEGA NOTIc
CITY OF PALM D
said newspaper and not in any supplement thereof on P ESERTORDINANCE N
1 :Is hereby
the following dates to-wit: Pabn.Heorrngwn�be We h it
fore;lh'e1,P,al n Desert P,lonn)
Com m�IdsslonSto^.co $'IderYt
' whe chstw�Il I11b�ecomD I
2536 o ythesPalmcDe
cipali:Code antl revisio
Lion 125Yi9-2T70{Io pincrea
applicbtlans9ireviewabl b
Dhector o Environm n a fro -5500 n al
1,000 a lue
Coo pob of``te tlocum
oval labl In71he Planning
f(ce o he Palm De so Ty
Hall
heldi'on auestlay Nov�eynm�Ser
______-__________-----___—________________—_______________ Coo 97 awhtlth�P,81 a11{
I6 976 at 7:00
all 5t
IvtPear Lbn Palm�De
ar ted
1 certify (or declare) under penalty or perjury that the nvi attend andtbe
heard.
foregoing is true and correct. PAULA.WIL AM
secreg g PalmlDew"Planning
Commission
PDP- 1 d1
- - - ------ -- -------
Signature
Date-__"vembe-r---4 -- - - — 1974&_
at Palm Desert, California
{
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PROOF OF PUBLICATION
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ARTICLE 25.38
PALM DESERT MUNICIPAL CODE
THE SIGN ORDINANCE
EXHIBIT 'A'
Adopted 8/12/76
ordinance 129
I�
f
TABLE OF CONTENTS
Page -
ARTICLE 25.38-1 INTENT AND PURPOSE 2 .38 (1 )
ARTICLE 25.38-2 DEFINITIONS 2 .38 (1 )
ARTICLE 25.38-3 SIGN PERMIT PROCEDURES 2 .38 (3)
ARTICLE 25.33-4 EXCEPTIONS To bt,.N 2 .38 (4)
ARTICLE 25.38--�* ABATEMENT OF ILLEGAL SIGNS 25 38 (5)
ARTICLE 25.38- ADJUSTMENTS 25 38 (5)
ARTICLE 25.38-7
ARTICLE 25.38-8 SAFE SIGNS 25 38 (5)
n 7• r 9C ; _ 7 ti°T- ;f' 1in...r...r...,I -M +.iT _ .25. 38
AR ICLE-25. 8-9� 1 FRM_T-R': G . Q' RE E : - -_. _�_. _ )
RTICLE 25.38- � DOUBLE PERMIT FEE 25.38 (6)
ARTICLE 25.38-K, PROHIBITED SIGNS 25. 8 (6)
ARTICLE 25.381 PERMITTED SIGNS - PURPOSE 25. 8 (6)
ARTICLE_ 25.38-1� SIGNS IN SINGLE FAMILY ZONES 25. 8 (7)
ARTICLE 25.38--'FA• SIGNS IN RESIDENTIAL ZONES OTHER THAN
SINGLE FAMILY 25. 8 (8)
12
ARTICLE 25.38-ice SIGNS IN COMMERCIAL AND INDUSTRIAL
ZS•-BA-13 ZONES 25. (10)
ARTICLE. 25.38-10 - 1 GE A OhISIONS 25.3 (1
25.38 115.,01 Design Review Board Process 25.3 (14)
25.38-16.02 Sign Review Criteria 25.3 (14)
25.38-16.03 Signs Facing Private Property Prohibited 25.3 (15)
25.38-16, 04 Required Information on Signs 25.3 (15)
25.3846. 05 Proper Maintenance of Signs 25.3 (15)
25. 38-1'6.06 Number of Colors Allowed 25.3 (15)
25.38-16.07 Internal Illumination - Size Reduction 25.3 (16)
25.38-Y;.08 Glare from Signs 25.3 (16)
25.38-1 ;.09 Location of Right Angle Signs 25.3 (16)
25.38-16. 10 Obstruction of Passage 25.3 (16)
25.38-16. 11 Maximum Sign Area Limitation 25.38 (16)
25.38-1y. 12 Exceptions to Sign Limitations 25.38 (16)
25.38-16,13 Special Permits 25.38 (16)
25. 33-16.14 Imitation of Traffic Signal 25.38 (16)
25.38-15. 15 Overhead Electric Conductors 25.38 (17)
i
1
CONTENTS (continued) Page
ARTICLE 25.38-17 SPECIAL PURPOSE SIGNS 25.38 (17)
25.38-17.01 Trade Construction Signs 25.38 (17)
25.38-17.02 "No Trespassing" Signs 25.38 (17)
25.38-17.03 Land Subdivision Signs 25.38 (17)
25.38-17.04 Lease Potential Signs 25.38 (17)
25. 38-17.05 Signs on Awnings, Etc. 25.38 (17)
25. 38-17.06 Political Sign Regulations 25.38 (18)
25. 38-17.07 Signs for Public or Quasi-Public Uses 25.38 (18)
ARTICLE 25.38-18 ENFORCEMENT 25.38 (18)
25.38-18.01 Territorial Application of Ordinance 25.38 (18)
25. 38-18.02 Duty to Enforce Ordinance 25.38 (19 )
25.38-18. 03 Compliance with Ordinance: Nuisance:
Abatement 25.38 (19)
25.38-18. 04 ���c Removal and Amortization Period 25.38 (19)
25. 38-18.05 0y �" Schedule I 25.38 (19)
25.38-18. 0V Ad Hoc Sign Amortization Committee 25.38 (20)
25.38-18. 01 Uncertainty of Article Provisions 25.38 (21 )
ARTICLE 25.38-19 EXCEPTIONS PROCESS 25.38 (21 )
ARTICLE 25.38-20 DISCONTINUANCE OF A BUSINESS 25.38 (21 )
ARTICLE 25.38-21 NON-CONFORMING SIGNS MAINTENANCE 25.38 (21 )
ARTICLE 25.38- 22 PENALTIES 25.38 ( 27)
ii
5
ARTICLE 25.38 SIGNS
25.38-1 INTENT AND PURPOSE
This article is intended to implement the goals and policies of the General Plan
particularly with regard to developing_ a City that is visually attractive and
reserving and enhancing the visual ects of the City s streets and highways.
his artic e is a so in e to,provide for a more orderly presentation of adver-
tising displays and identification on properties within the City of Palm Desert
which are zoned commercial , industrial and residential ; to bring those devices
in harmony with the building, the neighborhood, and other signs in the area; to
protect the general welfare of the businessmen and residents within the same
area , as well as the citizens of Palm Desert, ind to dos b regulating and
controllingthe location desi n, qualit of ma erials illumination and main-
tanance of signs an sian1„strut ures.
25.38-2 DEFINITIONS
25.38-2.01 Sign
A sign shall mean any thing of visual appearance primarily used for, or
having the effect of, attracting attention from the streets, sidewalks or
other outside public areas for identification purposesi
A sign shall root mean displays of merchandise or
products for sale on the premise;n signs ,inside buildings except when less
than three feet behind a window and facing public view, or ornamentation,
design, statuary, architecture, landscaping, pictures, paintings or other
such art forms unless, in the case of any exceptions listed in this Section ,
the attraction, because of locations , size, use or the nature thereof, has the
substantial effect of attracting attention for identification purposes when viewed
from an outside public area. The basic intent behind this definition is not
to discourage product displays , design or art forms epitomizing simplicity,
good taste and compatibility with the community's desired image.
25.38-2.02 Advertising Device
Any balloon, flag, pennant, propeller, oscillating, rotating, pulsating
light, or other contrivance except a sign used to attract attention for
the purpose of promoting (either directly or indirectly) , the sale of
products of any person.
25.38-2.03 Advertising Display
Any device, contrivance, statue or structure other than a sign used as a
display, regardless of size and shape, for the purposes of attracting
attention or making anything known, the origin or place of sale of which
is on the property with such advertising display.
25.33-2.04 Area of a Sign
The area of a sign shall be within a single continuous perimeter of not more
than eight (8) straight lines enclosing the extreme limits of writing, repre-
sentation, emblem, or any figure of similar character, together with any
material or color forming an integral part of the display or used to differ-
entiate such sign from the background against which it is placed. In the
case of a sign designed with more than one exterior surface, the area shall
be computed as including only the maximum single display surface
25.38 (1)
which is visible from any ground position at one tip- . The supports, uprights
or structure on which any such sign is supported shall not be included in
determining the sign area unless such supports, uprights or structures are or
is designed in such a manner as to form an integral background of the display.
25. 38-2.05 Building
In addition to its common meaning, a building shall include any structure
requiring a building permit.
25.38-2.06 Business Sign
A sign displaying information pertaining to goods or services offered or pro-
duced by the business located on the property, but not including advertising
devices or advertising displays.
25.38-2.07 Combination Sign
Any sign incorporating any combination of the features of freestanding, pro-
jecting and roof signs.
25.38-2.08 Construction Sign
_ A temporary sign stating the names of those individuals or firms directly
connected with the construction or development project, their addresses
and their telephone numbers.
25. 38-2.09 Externally Lighted Sign
A sign whose immediate source of illumination is not enclosed by the surface
of the sign structure.
25.38-2. 10 Freestanding Sign
A sign supported by uprights or braces placed upon or into the ground and
detached from any building.
25. 38-2. 11 Height of a Sign
The greatest vertic* distance measured from the ground level directly
beneath the sign to the top of the sign.
25.38-2.12 . Identification Sign
A sign limited to the identifying name, symbol or insignia, or any combination
thereof, of a building, use, or persons occupying the premises on which the
sign is located.
25. 38-2. 13 Internally Lighted Sign
A sign whose immediate source of illumination is completely enclosed by the
surface of the sign structure and whose maximum light output shall not exceed
ten (10) candlepower per square foot measured at ten (10) feet from the sign .
25.38-2. 14 Name Plate
A sign not exceeding one ( 1) foot by three (3) feet signifying only the name
of the occupant and his occupation or speciality.
25.38 (2)
A sign placed for th urpose of advertising product:' services that are not
produced, stored or » id on the property upon which t. _ sign is located.
25. 38-2.16 Price Sign
A sign limited to the name or identification of items or products -offered for
sale on the premises, and the price of said items or products.
25. 38-2. 17 Projecting Sign
A sign other than, a wall sign suspended from or supported by a building or
structure and projecting outward therefrom.
25.38-2.18 Real Estate Sign
A temporary sign advertising the sale, lease, or rent of the property upon
which it is located, and the identification of the person or firm handling
such sale, lease or rent.
25.38-2. 19 Roof Sign
A sign affixed on , above, or over the roof of any building, or any sign.
affixed,to the wall of a building so that .it. projects (above the eave line
of a roofi ;The top of a parapet wall shall be considered-the eave line_.
The lowest .point of a mansard style roof shall be considered the eave line.
Where a parapet wall is combined with a mansard roof, the eave line shall be
the top of the parapet'.
25. 38-2.20 Sign Face
The surface or that portion of a sign that is visible from a single point as
p a flat surface or a plane and considered as such together with the frame and
the background.
25. 38-2.21 Wall Sign
A sign attached to or erected on the exterior wall of the building or structure
or on a canopy marquee or similar overhang with the exposed face of the sign in
a plane approximately parallel to the plane of the exterior wall and not extending
above the eave line.
25. 38-2.22 Face or Wall of Building
The face or wall of a building shall mean the outer surface of any main exterior
wall or foundation of a building, including windows and store fronts.
25. 38-2.23 Political Signs
Political signs shall. mean any sign concerning candidates for political office
or involving a ballot issue.
25. 38-2.24 Vehicle Identification Signs
- Vehicle identification signs shall mean any sign attached to a vehicle which
advertises the owner's name and/or occupation which is permanently attached to
the vehicle and does not exceed six (6) square feet in area.
SIGN PERMIT PROCEDURE
It shall be unlawful for any person to erect, alter, permi or maintai including
painted signs, unless otherwise excepted by this Article, a s any property
ithout first obtaining a written sign permit from the Department of Environmental
9; IR (31
1,_
Services as required by this Article. Signs exce in y�s06 n y lue shall be re-
�viewed through the Design Review Process as speci 'ed in ec i n 25.39-+inclusive.
Application for such permit shall be made on a form vided by the Department of
Environmental Services and shall be accompanied by a fee as established by Council
Resolution. The application shall set forth and contain the following information
and material :
,, -25.38-3.01 Three Copies of a Plan Showing:
(1 ) The location and size of any building or structures on the property,
both existing and proposed;
(2) The location of off-street parking facilities, including major points of
entry and exit for motor vehicles where directional signs may be proposed;
(3) The position of the proposed sign and its relation to adjacent buildings
and structures; and
(4) The design and size, colors proposed, and proposed location of the sign or
sign structure on the property.
\v/ (5) The method of attachment to any structure
L&, A statement showing the sizes and dimensions of all other signs existing on the
property.
t7J A statement showing the relationship of such sign or sign structure to the
appearance and design of existing or proposed buildings and structures on the
property.
-WM_3'8_0
CQ)Such other information as the Department of Environmental Services may reasonably
require to secure compliance with this Article and the Ordinances of the City.
7 -�^
25.3II-3.4
Signs on all proposed buildings or new additions to existing buildings shall be
designed as an integral part of the total building design.
25. 38-4 EXCEPTIONS_' P 5ita i�Ew`►.T ptl.+c�iSJ'�'63
The following signs, if not illuminated, shall be allowed on all commercial , indus-
trial and residential zoned property without a sign permit being required:
25.38-4.01 (One 1 ) ldehtification Sign `
r_!
Not exceeding one (1 ) square foot in area, and displaying only the name and;
address of the owner of the occupant.)
25.38-4.02 `Directional or Safety Si=A
As required, provided that:
(1 ) Each such sign has first been reviewed and approved by the Design Review
Board and/or the Director of Environmental Services; and
25.38 (4)
(2) Such signs do not exceed three (3) square feet per face.
25.38-4. 03 r[rnblems or FlaCjs
(1 ), Emblems or Flags of Non-Profit Organizations - As required, provided that
each has first received approval by the Design Review Board and/or Director of
Environmental Services.
25.38-4.04 (Religious, Charitable, Educational., or Cultural Posters
Not exceeding sixteen (16) square feet in area, and temporary in nature.
25.38-4.05 (Governmental or Other. Legaily Re uired Pesters , Notices
for -
25.38-4.06 CUtility or Telephone Pay Station Signs 11
25.38-"a ABATEMENT OF ILLEGAL SIGNS
The Director of Environmental Services shall see that this Ordinance is enforced.
He shall not permit, and shall abate, any sign within the City which fails to
�eet the requirements of this Ordinance or other applicable law.
/F
8ADJUSTMENTS
Zoning Administrator for either. new or existing signs, may grant slight ad-
ments. to�sign colors or authorize deviations from sign area or setback require-
s not to exceed ten percent (10%) upon a finding that the conditions for
iance exist as prescribed in the Palm Desert Zoning Ordinance and as further
forth herein.8IT
Director of Environmental Services,. or his authorized representative, shall
ve any �femporary sign for which a sign permit has not been obtained as required
his code. The Director of Environmental Services, or his authorized representa-
, shall notify the ovaner or user of a permanent sign vahich has been installed
hout the acquiring of a sign permit, that said i11ega1 sign shall be removed
in ten (10) days. Upon receipt of this notice, the owner or user of a permanent
that is determined to be illegal does have the right to appeal the decision or
ice within ten (10) days thereafter to the City Council pursuant to the provisions
he Public Nuisance Abatement Ordinance No. 24.
zG46%7 tn
25.38-8 E SIGNS
The City Council shall adopt by Ordinance, a set of rules and regulations to guaran-
tee that all signs are safely constructed. These rules and regulations shall be
made available to the public. The Building Official shall see that all signs within
the City meet the safety requirements promulgated in the rules and regulations.
Unsafe signs shall be abated.
25.38 z", PER RECORD REQUIREMENT
The Department of Environmental Services shall keep a copy and permanent record
of each sign permit issued. Each such copy shall show the permit number. The
permittee shall be required to exhibit the permit at all times in a place satis-
factory to the Director of Environmental Services.
25.38 (5)
25.38-" DOUBLE PERMIT FEE
The applicable fee for a sign permit shall be doubled when the installation of a
sign is commenced before obtaining a permit therefore.
25.38-� PROHIBITED SIGNS '
-. t1
Except for those signs allowed under the provisions of Section 25.38-T6.13,
Special Permits, the following signs are prohibited in the City:
25.38-+1 .01 , `Rotating, Moving, Flashing, Changing Reflectin , or ,
Blinking Signs Prohibite .4
Signs which rotate, move, flash, reflect, blink or appear to do any of the
foregoing including search lights, shall be prohibited unless required by law
or utilized by a proper governmental agency, with the exception of approved time
and temperature displays.
25.38-5.02 1Signs on Public Property or Right-of-belay Prohibited
Signs on public property, in the public right-of-way, or on public- utility poles
shall be' prohibited unless otherwise authorized by this Article: Signs prohibited
shall include, but not be limited to realtor, open house, garage sale signs. This
prohibition shall include all portable signs including those placed on vehicles
with the exception of vehicle identification signs.
25.38-+4 .03 kSigns Not Advertising the Use, NameA.of Owner, Products;
', or Services Available on the Premises Prohibited
Any permanent sign which does not advertise, without reference to prices , a use
being made on the premises, name of the owner or user, or which does not advertise
a product, an interest, service or entertainment available on the premises shall
be prohibited.
S
25.38-9,1 .04 Temporary or Portable Free Standing Signs
Except as otherwise provided herein.
25.38-9.1 .05 advertising Devices
25. 38-114 06 <. Advertising Displays
Outside ofbuildings.
25.38-9a .07 --Combination Signsi
Roof Signs
25.38-+?q PERMITTED SIGNS - PURPOSE
No signs shall be erected or maintained in any zone as established by the Zoning
Ordinance except those signs specifically enumerated in this Article. The number
and area of signs as outlined in this Article are intended to be maximum standards
which do not necessarily ensure architectural compatibility. Therefore, in
addition to the enumerated standards, consideration shall be given to a sign 's
relationship to the overall -appearance- of the subject property as well as the
surrounding community.. 'Compatible design, simplicity :and -sign effectiveness are ,
to be used in establishing guidelines for sign approval .
25.38 (6)
to
25.38-14- SIGNS IN SINGLE FAMILY ZONES
25.3II 14.01 Realty Signs
During a period of time when realty is offered for sale or rent, a sign
so indicating, but not exceeding three (3) square feet in area or four (4)
feet in height may be located on the property. No real estate signs shall
be located on a roof, project from a building face, or move in any manner.
Any such signs shall be removed upon the rental_ l of the_prouert , upon the
completion of escrow or w7 in 30 days from opening of escrow,
�whi'cfiever occurs firs After the effective date of this Sec ion, no
person engage i real estate business as a broker, salesman, or
otherwise, shall use or place signs on property being offered for sale or
lease unless said sign program has first received approval from the Director
of Environmental Services. Prior to requesting approval of any real estate
signs, evidence of a valid City business license shall be provided.
to
25.38 1-3.02 Name Plates
Each dwelling is permitted one nameplate indicating any one or more of the
following: the name of the occupant, the occupation, or the street
address of the residence. Said sign shall not exceed one (1 ) square foot
in area and if located on a pole, no part of the sign or pole should be
more than four (4) feet above ground level .
10
25.38-;� ,03 Open House Signs
During the period under which real estate is offered for sale or lease and
while a salesperson is physically present on the premises, a sign indicating
open house shall be permitted. Said sign shall not exceed three (3) square
feet in area; and if located on a pole, no part of the sign or pole shall
exceed four (4) feet above ground level .
25.38 (7)
0
25.38-A.04 Signs for Special Events
One (1 ) unlighted sign shall be permitted for special events such as garage
sales, patio sales, block. parties or similar events. Said sign shall not
exceed three (3) square feet in area or four (4) feet in height.
to
25.38-t-3.05 Other Signs
No other signs shall be erected or maintained in any single family zone, as
established by the Zoning Ordinance, except for those signs specifically
authorized by the Design Review Board process. Any such sign so authorized shall
be necessary to preserve a legal right or serve an economic need and shall not be
deemed likely to cause undue detriment to surrounding uses or the economic
values of the surrounding properties. Signs so authorized shall be located and
erected in a manner satisfactory to the Director of Environmental Services or
his authorized representative.
25.38-4411 SIGNS IN RESIDENTIAL ZONES OTHER THAN
SINGLE FAMILY
The predominant idea. in authorizing signs in the other residential zones is to
strive for a one sign complex to eliminate clutter and to promote compatibility,
proportion, simplicity and sign effectiveness.,
25.38-0.01 Sign Area - Hotels & Apartments
There shall be a basic allowable sign area of ten `(10)! square feet, plus one (1 )
additional square foot of sign area for each two-.separate rental units to be
encompassed in one sign with a maximum of fifty `{50) square feet in area. A
separate rental unit as used herein shall mean each room or combination of rooms
for which a separate lodging charge is made. Such signs shall include in their
design layout,`all accessory service signs. Accessory signs shall be prohibited
unless designed in conjunction with or made an integral part of the principle
sign. . Criteria to be used in designing and locating these signs shall be
those of proportion, simplicity; utility, and compatibility with surrounding uses
and development. In addition, for hotels the wording on the signs shall be
limited to the extent that the word ,motel " shall not be permitted. Only the
words "hotel , lodge, inn, motor inn, or chalet" shall be acceptable.
11
25.38-]-'.02 Sign Area - Condominiums
There .sliall be a basic. allowable sign area of ten (10) square feet plus one (1.)
additional square foot of sign area for every ten (10) units to be encompassed'
in one (1 ) sign for each main entrance. Said sign shall be displayed at the
ruin entrance and shall only depict the�name of the complex. Permanent signs
within the complex shall be as approved by the Design Review Process, but no
interior sign shall be larger than�six (6) square feet.
`1
25.38-1t.03 Sign Area - Other Non-Residential Uses Allowed
One (1 ) externally lighted or unlighted identification sign not exceeding twenty
(20) square feet in area shall be permitted for authorized
uses , ,
such as clwchesiand the like. n T
25.38 (8)
Authorized commercial uses shall be permitted:
One (1.) externally lighted or unlighted identification sign not exceeding three
(3) square feet_ in area or four- (4) feet in height.
25. 381.04 CUsa of Attraction Boards for Hotels
An attraction board may be included in the design and allowable sign area for
a hotel or apartment house, subject to its location and design being approved
as provided herein.
A. The attraction board shall be designed and located so that it is made an
integral part of the principle sign. -
S. If the principle sign is designed and located on a building or in such a
manner that an attached attraction board sign would detract from the
appearance of said sign, a detached attraction board sign shall be allowed,
provided:
(a) That the size of the detached attraction board sign shall be counted
as part of the total allowable sign area.
(b) That .the maximum allowed size for a detached attraction board sign shall
be five (5) square feet per- face.!'
(c) The name of the hotel cannot be indicated on the detached attraction board
sign.
C. An appropriate combination of the following information shall be allowed on
an attraction board sign:
(a) "Summer Rate" (f) Air Conditioning
(b) Vacancy (g) Continental Breakfast
(c) Credit Cards (h) Welcoming Conventions
(d) TV, Color TV (i ) Any other information as approved by the
(e) Pools, Therapy Pools Director of Environmental Services
D. Rate Signs - In addition to the other sign usage authorized herein, actual
rates or prices or rentals or other accommodations may be indicated by a
single sign or attraction board not to exceed eighteen (18) inches by twenty-
four (24) inches located no closer than one (1 ) foot on the inside of a
window when facing public view in letters and numbers not to exceed three
quarters (3/4) of an inch in height. The intent of this Section is to limit
the use of hotel rate signs solely to the manner provided herein, including
the restriction of rate signs that attempt to gain an unfair advantage over
competition by the use of a business name which, in letters and/or figures ,
suggest a rate. All such signs authorized herein shall also comply, where
compatible, with the provisions of Article 3, Chapter 1 , Part 3, Division 7
(Section 17560, et seq) of the California Business and Professions Code. Any
such sign which fails to comply with the provisions of this Section shall con-
stitute a public nuisance and may be abated as such.
Cbe
-fi4.05 Free Standin. Sg igns
pt for otherwise specified height limitations, free standing signs shall not
cated on the public right-of-way and shall,not exceed ten (10) feet in
ht or the height of the adjacent building, whichever is less.
25. 38 (9)
� I
25.38-1r.06 Double Frontage Lots
All sign area allowed in Sections 25.384 inclusive shall be allowed on the main
frontages for double frontage streets generally parallel with each other provided
that the same use of property extends completely through from street to street;
and the area of a sign allowed on the secondary frontage shall not exceed 25%
of the main entitlement for identification purposes only.
25.38-''L O7 Sale and Rental Signs
Uses in Residential Zones other than Single Family Zones shall be authorized
one (1 ) for sale or rent sign while the property is actually for sale or rent.
These signs shall not exceed three (3) square feet in area or four (4) feet in
height; and shall be designed and located in a manner satisfactory to the
Director of Environmental Services. All such signs shall be removed upon the
rental of the property or upon the completion of escrow or within thirty (30)
days of opening of escrow, whichever occurs first.
IL
25.38--i-Er SIGNS IN COMMERCIAL. AND INDUSTRIAL ZONES
The predominant. idea in authorizing.-signs in the commercial and industrial zones is
to strive for 6ne (1 ) sign per complex to eliminate clutter and to promote compati-
'tbility, proportion, simplicity and sign effectiveness:
1"L
25.38-LB.O1 Sign Area - Commercial and Industrial Uses
Except as otherwise provided in. this Article, each separate business shall be
limited to one (1 ) main sign integrated into the design of the building. Rela-
tive thereto, the following sign areas shall apply:
A. Buildings within one hundred (100) feet of public right-of-way - The total
or aggregate area of a main sign for any business in a building located
within one hundred (100) feet of the right-of-way upon which it faces shall
not exceed the equivalent of 'one (1 ) square foot of sign area per lineal
foot of frontage which the building has facing on a right-of-way or parking
lot. Except as otherwise provided herein, such sign shall have a surface
area no greater than fifty (50) square feet. No such signs shall be closer
than ten �(10) feet from any other sign permitted hereunder. Such a sign
must be located adjacent to the right-of-way or parking lot from which its
maximum allowable size is determined.
B. Buildings one hundred (100) feet or more from the right-of-way - The total
aggregate area for a main sign for any business rn a building located one
hundred (100) feet or more from any right-of-way upon which it faces shall
not exceed the equivalent of one and one-half '(12) square feet of sign area
per lineal foot of frontage which the building has facing on a public
right-of-way or parking lot. Except as provided Herein, such signs shall
have a surface area no greater, .than seventy-five (75); square feet. No such
sign shall be closer than ten 1(10) feet from any other sign permitted here-
under. Such a sign must be located adjacent to the right-of-way or parking
lot from which its maximum allowable size is determined.
25. 38 (10)
C. Additional sign area for a single business in a building having over
fifty_50 feet o�frontage - A single business having a lineal frontage
on any right-of-way in excess of fifty (50) feet may be allowed, in addition
, to A ors B above, an additional one (1 ) square foot of sign area for each
two (2) kfeet of frontage in excess of such fifty (50) feet up to one hundred
'(100) feet, and an additional one (1 ) square foot of sign area for each four
(4) feet 'of frontage in excess'of one hundred (100) feet.
, ram ,
25.38-16.02 Frontage on Two or More Streets or Parking Lots
A. Fronta e on two or more streets - A business in a building facing on more
than one 1 right-of-way shall be allowed the authorized sign area on each
street which it faces , provided that the areas may .not be accumulated on
.one (1 ) 'right-of-way and shall not exceed the allowed area on any one (1 )
(right-of=Tray. Location and design of such sign combinations must be approved
by the Design Review Process so as to eliminate clutter and incompatibility
of signs.
B. Frontage on Parking Lots - A business having frontage only on a common
usage or public parking lot or a business which has a rear frontage on a
common usage or public parking lot may .be allowed a single sign on said
frontage, on the basis of `one (1 ) square foot of sign area per lineal foot
of frontage on said parking lot not to exceed fifty (50) square feet. No
such signs shall be closer than ten (10). feet from any other sign permitted
hereunder.
lz
25.38-1-8r.03 Height
A. _Wall Signs - The top of such sign shall not be higher .than the eaveline
of the building on which it is located as measured from the under side (if
the eave; and in no event higher than twenty (20), feet.
B. Free Standing Signs - Except as otherwise provided herein, free standing
,signs shall be prohibited on a single parcel of property where there is
more than one business. Where authorized for a single business ; a free
standing sign shall not -be located on the public right-of-way and shall
not exceed twelve (12) feet in height. The.size of the free standing sign
shall not exceed the limitations of Section`25.38-15 inclusive and shall
be in lieu of any wall signs. ,
25.38-' .04 Second Story Businesses
Businesses maintained exclusively .on the second floor of a two (2) story
building may be allowed up to 'fifty percent (5M) of the sign area authorized
for businesses conducted in single story buildings by the Design Review Process.
25.38-1.91.05 Sign for Pedestrian Traffic
Where the principle sign for a business is located so that it cannot be seen
by pedestrian traffic, an identification sign, in addition to that otherwise
allowed in this Article, shall be permitted. Such a sign shall be no larger
than three (3) square feet (three feet on each side) and it shall be designed
and located so as to not distract from the appearance of the building or
violate the intent of this Ordinance.
25.38 (11 )
25.38-4 0� Public Pricin�of Merchandise on Display
In addition to the other sign usage authori ed herein, where merchandise is
physically displayed behind shop windows or otherwise in view o\the public,
the price of eacb separate item of such mere andise may be indic ted in
letters or number\not exceeding three quarte s (3/4i) of an inch t height
attached or in near\proximity to the displaye item. The intent t ere is to
allow such pricing o ly when it would be a usua and proper adjunct to mer-
chandising the produc under consideration.
5.38-15.07 Pub j c Pricing of Merchandis Not on Display
In addition to the other si usage authorized herein, where the goods r services ,
rentals or sales are not on p sical display to the )ublic, the price of such
goods, services , rentals or sa s may be indicated by a single sign or a Traction
board not to exceed eighteen (1 by twenty-four (24 )�inches and located o
closer than one (1 ) foot from a w dow when facing pu lic view, in letters and
? numbers not to exceed three quarte (3/4) of an inch i.n height. The irate
there is to allow such pricing only hen it would be a ) s al and proper adj nct
to advertising the product or service under construction
5.38 �. 08 . "Sale" Signs
ldh e a sale f ds or services 's b 'ray co cted, sale gn shall be allowed
as 1 g as i is no at c d to e sho w ow. such
a sign hal be in a ion t nd shall not excee he
square feet. When
'improperly used, sales signs constitute a public nuisance and may be abated as
such.
25.38-'1.09 Listing of Business Associates
In addition to the other sign usage authorized. herein, each separate business
shall be allowed lettering on or behind windows facing the public view indicating
the owners, operators or business associates exercising the use, provided t;iat
such letterings. shall be enclosed within a single area and shall not exceed a
total of 'three (3) square feet:i
iv
25.38-}5.10 Use of Attraction Boards by Night Clubs and Cabarets
In addition to the permitted sign area, one attraction board to advertise night
club, theater or cabaret entertainment shall be allowed provided that the location
has the required off-street parking as set forth in the Palm Desert Ordinance Code.
No permit shall be issued, nor shall any person erect an attraction board until
its design and location are approved as provided for herein.
A. The maximum allowable size for an attraction board shall be twenty-five (25)
square feet if facing on a street; or fifteen (15) square feet on each side
if the faces are at right angles to. the street. The advertising on the
attraction board shall be limited to coming and current entertainment only.
Attraction boards shall not be used to advertise rates or prices of attractions.
25.38 (12)
rz,
25.3II- s.11 Gasoline Service Stations
Gasoline service stations shall be limited to those signs as approved by the
Planning Commission as a part of their action on a conditional use permit and/or
amendment thereto for the service station which shall in no event exceed the
following limitations:
(1 ) One double-faced free standing monument sign-not .to .exceed twenty-four
(24) square feet in area or not to 'exceed eight (8) feet in he.ight,
and advertising only the name of the company.
(2) One ten (10) square foot wall sign advertising the company name and/or
operator.
(3) One wall or ground sign, ..not exceeding eight (8) square feet in area or
(eight (3) feet in height for a ground sign, advgtisinq the actual lowest'.
Cprice per gallon including all taxes at which i;egOlar, premium acid unleaded
gasoline are currently being offered. Any special conditions required for
sale at such lowest price shall also'be indicated.
(4) One wall .sign,6t exceeding ten (10) square feet-vin area with the provision
"to
changeable copy is permitted to advertise special sales and events related
to nationwide and/or companywide special sales or events. . No other temporary
signs shall be permitted.
IL
25.38-i6&.12 Signs in District and Regional Shopping Centers
In addition .to the wal.1 sign area allowed for individual businesses, shopping
centers in excess of three and one-half (3 ) acres of land shall be alloyed one
lightc-d identification sign on each right-of-way, Such signs
shall note— end beyond the property line or into the right-of-way and shall be
used solely to identify the shopping center, shopping area or businesses or
activities conducted therein. .Relative. to such .signs, the allowable sign area
shall be based on, five (5) square feet of sign per acre:.' These signs shall not
exceed.`twenty-.five (25) square feet,,shall have a maximum height of eight (8)
ffeet, and shall not be erected without first having proper approval as provided
herein.
25.38-1�5. 13 Sale and Rental Signs
Commercial and industrial properties shall be authorized sale or rental signs
on the following basis:
Under 2 acres - 1 sign
Over 2 acres, but less than 5 acres - 2 signs
Over 5 acres - 1 sign per street frontage
25..38 (13)
These signs shall not exceed three (3) square feet in area or four (4) feet
in height and shall be designed and located in a manner satisfactory to the
Director of Environmental Services. Such signs shall be removed upon completion
of escrow or within thirty (30) days from the opening of escrow, whichever occurs
first.
25.38 15.14 Interior Re 1tor Si
In li of any othe pricing by si s authorized in, real estate listings
nd o•,,tth r suc suppl ,ental advertising used in conjun on therewith may be
i dicht on t more han one sign a d/or attraction boar , no larger than three
( } s ua e fe t in area Such signs hall be located .no close han one (1 ) foot
o f rthe th n three (3 feet from a indow facing public vier. id sign shall
b 1 sate o the. interio of the wind w. The intent of this provisi is to allow
0 1 such r 'ndow pricing an other suc integrated advertising matter as deemed
co ervatively necessary and oper t the merchandising of the properties my
advertised
25.38- Signs in RM Zones - Sign Area
A .mob tle-home park shall be allowed one (1 ) externally lighted or unlighted identi-
,fication sign not exceeding the equivalent of,one (1 ) square foot ,of sign area
per ten�(10) lineal feet of frontage on each right-of-way upon which the business
fronts. No sign shall have a surface area of greater than thirty (30) square
`Meet when erected at right angles to the right-of-way.
(1 ) Free standing signs - Free standing signs shall not exceed eight (8)
feet in, height.
(2) Sale and Rental Signs - Mobile home park properties shall be authorized one (1 )
sale or rental sign while the property is actually for sale or rent. These
signs shall not exceed three (3) square feet in area or four (4) feet in height
and shall be designed and located in a manner satisfactory to the Director of
ivironmental Services.
25.38-12. GENERAL PROVISIONS
The following general sign usage provisions and regulations shall apply for all
signs. The basic intent is to protect the public and property owners against
downgrading of aesthetic and property values. Therefore, any additional sign usage
authorized hereunder shall be strictly construed in its application.
25.38-46.01 Design Review Board Process
Each sign shall be submit to the Design Review-Board process prior to its
erection. In the case of new developments, a signing program shall be sub-
mitted as part of the Site Plan Review procedure.
25.38-1-6.02 Sign Review Criteria
All signs which are regulated by this Article shall be subject to the approval
of the Design Review Board Process. In approving or rejecting a particular
sign permit, the reviewing body shall utilize the following review criteria:
(1 ) That ,the sign is necessary for the applicant's enjoyment of substantial
trade and property rights;
25.38 (14)
(2) That the sign is consistent with the intent and purpose of this Article
and Zoning Ordinance;
. (3) That the sign does not constitute a detriment to public health, safety,
and welfare;
(4) That the size, shape, color and placement of the sign is compatible with
and bears a harmonious relationship to the building it identifies;
(5) That the size, shape, color and placement of the sign is compatible with
and bears a harmonious relationship to the neighborhood and other signs
in the area;
(6) That both the location of the proposed sign and the design of its visual
elements. (lettering, words, figures, colors, decorative motifs, spacing
and proportions) are legible under normal viewing conditions prevailing
where the sign is to be installed.
(7) That the location and design of the proposed sign does not obscure from
view or unduly detract from existing or adjacent signs;
(8) That the location and design of the proposed sign - its size, shape,
illumination and color - are compatible with the visual characteristics
of the surrounding area so as not to detract from or cause depreciation
of the value of adjacent developed properties; and
(9) That .the location and design of a proposed sign in close proximity to any
residential district does not adversely affect the value or character of
the adjacent residential district.
25.38-10' .03 Signs Facing Private Property Prohibited
All signs authorized hereunder must be placed on the side of property facing
on public or private right-of-way.
25.38-16.04 Required Information on Si ncnss
Each sign shall have the name of the maker, the date of the erection and the
permit number. Such informat ion shall be clearly legible and on the lower
right Band corner of the face of the sign in a conspicuous place. l
25.38-16.05 Proper tlaintenance of Signs
The user, owner or leasee of a sign authorized hereunder shall maintain it in a
manner satisfactory to the Director of Environmental Services or his authorized
representative. All signs shall be maintained in a neat attractive condition
and in adequate repair.
25.38-16.06 Number of Colors Allowed
1
All signs._regulated by this Ordinance shall contain no more than four (4)
complimentary colors ! Black and white shall be considered as colors.
25.38 (15)
25 :38 15 07 ` Inte—al I1'l .amtim Lion - Size Red ction
If in c i1�Jv�inat�-an , Ased er'o ligh iny, is authorized to
8i'Ilumi ,at a y sign„ Qne h of the oi:herwis . aut orized sign area shall
Ae permitted. Excess�ive gall be eliminated.
25. 38-16-08 Glare from Signs
All illuminated signs in all zones shall be designed in such a manner as to avoid
undue glare or reflection of light on private property in the surrounding area ,
in no event shall any sign exceed ten ( 10) candlepower at ten ( 10) feet from the
face of the sign.
25.38-16.09 Location of Right Angle Signs
Right angle signs on faces of buildings shall not extend over eighteen (18) inches
beyond the face of the building where located unless supported on the marquee.
No right angle sign shall extend below eight (8) feet from the sidewalk or the
right-of-way. Right angle signs suPported by posts or standards shall not extend
beyond the property line or into the public right-of-way.
25.38-16. 10 Obstruction of Passaye
Signs shall not be constructed so as to obstruct any door, wind0%4 or fire
escape of any building.
25.38••16'. 11 Maximum Sign Area Limitation
Unless otherwise authorized by this Article, regardless of the zone where located,
no sign shall exceed the maximum area necessary to identify the use.;
25.38--16. 12 Exceptions to Sign Limitations
Nothing contained herein shall prevent the erection , construction, or maintenance of
official traffic, fire, and police signs , temporary traffic control signs used during
construction and maintenance of utility facilities and substructure location and iden-
tification signs and markers required to protect these facilities , devices and markings
of the State Department of Transportation , the City Council or of other competent public
authorities, or the posting of the notices required by law.
25. 38-16. 13 Special Permits
(1) Nothing herein contained shall prevent the City Council from granting a temporary
special permit or otherwise permitting, on such terms as it may deem proper, signs
or the like advertising or pertaining to any civic, patriotic, or special event of
general public interest taking place within the boundaries of the City when it can
be found that same wil not be materially detrimental to the public welfare ,
interest or safety, nor injurious to adjacent property or improvements.
'(2) Grand opening may be approved by the Director of Environmental Services subject
to appropriate conditions.
25.38-16•.14 Imitation of Traffic Siqnal
No person shall place, maintain or display upon, or in view of any street or highway
any unofficial sign , signal , or device , or any signal , sign or device which purports
to be or resembles an official traffic sign or signal or which hides from view any
official traffic sign or signal . Any such signal may be abated forthwith.
25. 38 (16)
'25.38•-15: 15 Overhead Electric Conductors
No sign or sign struct� shall be erected in such a ma, r that any portion of its sur-
face or supports shall he within six (6) feet horizontally of, or twelve ( 12) feet ver•-
tically of, overhead electric conductors which are energized in excess of 750 volts.
r,
25.38- 17 SPECIAL PURPOSE SIGNS
25.38-•17.01 Trade Construction Signs
.,One (1 ) unlit sign advertising the various construction trades shall be per-
mitted on construction sites during the period. that valid building permit
approval exists. Such signs shall not exceed three (3) square feet per 20,000
'square feet of land area with a maximum of thirty-two (32) square feet in area
and shall be removed before a notice of completion is issued for the building
being constructed. No trade construction sig�kshall exceed `eight (8) feet in
height.
25.38-17.02 "No Trespassing" Signs
A "No Trespassing" or "No Dumping" sign not exceeding three (3) square feet
shall be authorized for each parcel of property in addition to other authorized
signs and shall be located and designed to other authorized signs and shall be
located and designed thereon in a manner satisfactory to the Director of
Environmental Services or his authorized representative.
25.38-17.03 Land Subdivision Signs
Signs advertising land subdivisions shall be limited to one (1 ) double-faced
sign of thirty-two (32) square feet per side, placed at a right angle to
the street or two (2) thirty-two (32) square foot signs facing the street.
Such signs shall be at least two hundred (200) feet apart and shall be placed
upon the subdivision. Such signs shall be removed at the end of two (2)
years or when the subdivision is sold, whichever occurs first. These signs
shall not be illuminated. -
25.38-17.04 Lease Potential Sign
One (1) sign advertising lease potential for .future development, -not to exceed
`twelve (12) square feet in area, fifteen (15) feet from any property line, shall
be permitted for a single parcel multiple unit development. However, such a sign
shall not be erected until Design Review Board approval is received for the pro-
posed project, and all such signs shall be removed before a notice of completion
is issued for the building or upon expiration of the Design Review Board process
approval . These signs shall face the street and shall not be illuminated .
25.38`17.05 Signs on Awnings, Etc.
Painted, non-illuminated or indirectly lighted signs may be permitted on the
borders or marquees, canopies, awnings, arcades or similar structures or attach-
ments if located and erected in a manner satisfactory to the Director of
Environmental Services or his authorized representative. Such signs shall be
included in the total authorized sign area.
(1) Signs _ Marquees and Candies - 'Externally lighted signs shall be per-
mitted on the upper or—lower surface of fixed marquees and similar
structures , the front face of which faces the public right-of-w,ay,. pro-
vided that the outer dimensions of such signs shall not exceed sixteen
inches (16")_ in height, and provided further that each letter or image
on such a sign does not exceed twelve inches (12") in height. The lo-
cation and design of such signs must be approved by the Director of En-
vironmental Services or his authorized representative. Such signs shall
be included in the total authorized sign area.
25- 1R (17)
25.38-: _1. 06 Political Sign Regulations
Applicants for political signs, as defined herein, shall comply with the
following requirements:
(1 ) The applicant shall post a One Hundred Dollar ($100) cash bond with the
City to guarantee removal of the political signs.
(2) Each sign shall not exceed five (5) square feet in area.
(3) The signs shall not be located closer together than five hundred (500)
feet.
(4) No political signs shall be allowed in any residential zone.
(5) Such signs shall not be nailed to trees, fence posts or affixed to public
utility poles and shall not be located in the public right-of-way.
(6) All political signs shall be removed within ten (10) days after the election
date or the bond posted shall be. forfeited and the City shall use whatever
part of the bond money as is necessary for removal . Any amount of the bond
remaining shall be refunded upon request made within ninety (90) days after
the election. No political signs will be posted earlier than forty-five (45)
days prior to an election.
(7) The One Hundred Dollar ($100) bond requirement herein shall also apply to
signs located at campaign or party headquarters.
(8) No fee or permit shall be required for the right to erect political signs
but the applicant, or his agent, shall file with the Director of Environmental
Services, a map or sketch, or otherwise adequately locating where the signs
will be erected.
(9) The City shall establish a separate account to be entitled "Political
Sign Removal " for the purpose of accounting for these monies. Surplus
monies from this account will be used to remove signs illegally posted
without a bond.
(10) No signs shall be permitted on trucks, automobiles , trailers, or any other
movable vehicles except for bumper stickers or other equivalent stickers
not exceeding five inches by twenty inches (5" x 20") in size.
i
25.38-17.07 Signs for Public and Quasi-Public Uses-
Directional and public convenience signs for public and quasi-public uses may
be permitted on public property. The design must conform to standard directional
sign specifications promulgated by the Director of Environmental Services and
approved by the Design Review Board. The total number of signs allowed shall be
based on the minimum number necessary for adequate publ,j.c identification as
determined by the Director of Environmental Services: '
25.38-18' ENFORCEMENT
25.38-18.01 Territorial Application of Ordinance
The provisions of this Article shall apply to all territory within the City of
Palm Desert.
25.38 (18)
i
25.38-13.02 Duty_to Enforce Ordinance
It is the duty of the Director of Environmental Services to enforce all of
the provisions of this Ar•ticla.
25.38-13.03 Com liance with Ordinance: Nuisance Abatement
The Council hereby determines that the public peace, safety, morals, health,
and welfare, require that all signs and advertising structures heretofore
constructed or erected in violation of any Ordinance of the City of Palm Desert
in effect at the time such sign was constructed or erected, be and they are
hereby made. subject to the provisions of this Ordinance. Such signs_ shall be
made to conform and comply with such requirements as soon as reasonably possible
after the effecting date of this Ordinance. All signs and advertising structures
which are not made to so confirm and comply within a reasonable time shall be
and they are hereby declared to be public nuisances and may be abated in the
��'e manner provided by Ordinance No. 24.
�25.38-181.04 Removal and Amortization Period
Any sign and outdoor advertising structure or sign which is non-conforming to
the requirements of this Ordinance, either by a variance previously granted or
by conformance to the existing sign regulations at the time of the initial
permit for said sign was issued, shall either be removed or brought up to
Code requirements within the period of time prescribed herein. Such nonconform-
ing signs may be abated forthwith by the following schedule:
Existing legal signs which do not conform to one of the requirements
of Sections 25.38-16.03 - Signs Facing Private Property Prohibited (as
long as the property is underdeveloped) , Section 25.38-14.01, the use
of the word "motel " shall be subject to a 3 year amortization period
provided that the word is the only violation of said sign, and Section
25.38-16.06 - Color of Signs shall not be required to comply with this
section for the life of the sign as long as the requirements of Section
25.38-21 are met and no other sections are violated.
The Schedule, based upon the remaining value of the sign, is determined on the
basis of the cost of the permit at the time that the sign was installed.
25.38-13.05 SCHEDULE I
Original Permit Value of Sign Period for Removal
$ 10.00 or Less Immediately
$ 10.01 to $ 500.00 1 year
$ 500.01 to $1 ,000. 00 2 years
$1 ,000.01 to $2,500.00 3 years
�� $2,500.01 to $5,000.00 4 years
Q� OVER $5,000.00 5 years
I
25.33 (19)
7.5.38- dR.O Ad Hoc Sign Amortization Committee
Within thirty (30) days after, the effective date of this Article, the City
Council shall , by resolution, establish an Ad Hoc Sign Amortization Committee.
Said Committee shall establish the appropriate value or .amortization period for
any sign which is presented by the owner of said sign.
(1 ) membership The Committee shall consist of at least seven (7) members:
a. Consisting of one of each of the following:
One representative from the Chamber of Commerce
One representative from the Board of Realtors
One Coun.cilperson
One Planning Commissioner
One Design Review Board Member
b. Two from any of the following fields of endeavor but limited to one
person per field.
Attorneys
Accountants
Construction
Building and Design
(2) Selection The City Council shall select the representatives from the Chamber
of Commerce and Board of Realtors from a list of three provided by each group.
(3) Termination The Committee shall exist for a six (6) month period after its
establishment.
(4) Procedure An owner of a sign who objects to the proposed amortization period
for his sign may request a reevaluation by the 'Sign Amortization Committee.
Such a procedure shall be initiated by the filing of a request for re-
evaluation with the Director of Environmental Services who shall call a
meeting of the Committee to make a judgment.
Upon notification by the City of the existence of a non-conforming sign
and the City' s estimated amortization period established by the utilization.
of the Schedule, the owner of said sign may appeal said established time
period to the Ad Hoc Amortization Committee. If the appeal includes a
request based upon an existing lease, said appeal shall be accompanied by
a notorized copy of the signed maintenance lease in effect on January 1 , 1976.
(5) Criteria of Evaluation The Amortization Committee shall establish the
amortization period for any sign submitted to them based upon:
A. Permit value of the sign at the time of original construction.
B. Special circumstances applicable to the sign such as it being an
integral construction element of the building, whose removal would
require a major modification of the structure; or if the nonconforming
character of the sign is determined by the Board to be so minor as to
create an undo hardship upon the owner.
25.38 (20)
V
(6) Actions of the Amortization Board The Board may affirm the established
amortization period or establish a new amortization period for a sign
under consideration. However, no extended amortization period shall exceed
one (1) year or double the original allotted time. "
(7) Confirmation of Board Actions The City Council shall confirm or deny and
refer back to the CommitteFTor reconsideration, all findings of the
Amortization Committee within thirty (30) days after their decision.
25.38-18. Og Uncertainty of Article Provisions
Whenever the criteria is uncertain as to the ambiguity of the provisions , the
applicant shall be referred to the Planning Commission for determination. The
Planning Commission shall then authorize the sign criteria which best fulfills
the intent of this Article.
, 9
25.38-19 EXCEPTIONS PROCESS
The Planning Commission may approve exceptions relating to size, number and loca-
tion of signs after a Public Hearing in instances where an applicant is faced with
exceptional circumstances because of type or location of business, or is trying to
achieve a special design effect. The applicant must show that:
A. The sign will be integrated into the architecture of the building; and
B. The sign will not be detrimental to neighboring businesses or the community
in general .
The approval of exceptions shall be consistent with the provisions of Section
25.39-5.01 .
25.38-20 DISCONTINUANCE OF A BUSINESS
Within ninety (90) days of the discontinuance of a business in any commercial or
industrial zone or before a new business occupies the building, whichever comes
first, the sign owner, his agent, or the property owner shall remove all nonconforming
signs and the wording advertising or relating to the discontinued business from all
conforming signs.
25.38-21 NONCONFORMING SIGNS MAINTENANCE
Except for normal repair or maintenance not exceeding fifty (50) percent of the
value of the sign, no sign in existence upon the adoption of this Ordinance shall
be modified, altered, moved or replaced, unless it is made to comply with the pro-
visions of this Ordinance.
25.38=22 PENALTIES -- _
Any person, firm or corporation willfully violating any of the provisions of this
Ordinance shall be guilty of a misdemeanor and, upon conviction thereof, shall be
punishable by a maximum fine of not more than Five Hundred ($500) or by imprison-
ment for a period not exceeding six (6) months , or both such fine and imprison-
ment.
25.38 (21)