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HomeMy WebLinkAboutZOA SIGN ORDINANCE REVISIONS 1976 I t D R A F T ENVIRONMENTAL IMPACT REPORT S I G N O R D I N A N C E for The City of Palm Desert ' ARTICLE 25 . 38 PALM DESERT MUNICIPAL CODE Prepared by : Department of Environmental Services April 8 , 1976 ' CITY OF PALM DESERT CITY COUNCIL NOEL BRUSH, Mayor EDWARD MULLINS JR. , Mayor Pro Tem JAMES MC PHERSON ALERIS NEWBRANDER WILLIAM SEIDLER PLANNING COMMISSION S, ROY WILSON, Chairman GEORGE BERKEY GLORIA KELLY MARY K. VAN DE MARK STAFF HARVEY L. HURLBURT, City Manager PAUL A. WILLIAMS, Director of Environmental Services STEVE FLESHMAN, Associate Planner SAM FREED, Assistant Planner Questions or comments concerning the draft Environmental Impact Report should be addressed to: Sam Freed, Assistant Planner Department of Environmental Services Post Office Box 1977 Palm Desert, California 92260 Phone: (714) 346-0611 TABLE OF CONTENTS PAGE I . INTRODUCTION 1 II . DESCRIPTION OF THE PROJECT 3 III . EXISTING ENVIRONMENTAL SETTING 9 A. Natural Environment 9 B. Man-Made Environment 9 IV. ENVIRONMENTAL IMPACT ANALYSIS 19 A. Natural Environment 19 1 . Topography 19 2 . Seismic and Non-Seismic Geology 19 3. Vegetation and Wildlife 19 4 . Open Space 20 5. Air Quality 20 6. Climate 20 B. Man-Made Environment 20 1 . Social Impact 20 2. Economic Impact 20 3. Transportation 26 4 . Aesthetic Impact 26 5. Urban Infrastructure 27 6. Noise 27 7. Archaeologic Sites 27 V. ADVERSE ENVIRONMENTAL EFFECTS WHICH CANNOT 28 BE AVOIDED VI . MITIGATION MEASURES PROPOSED TO MINIMIZE 29 THE ADVERSE ENVIRONMENTAL IMPACT VII. ALTERNATIVES TO THE PROPOSED PROJECT 31 VIII . RELATIONSHIP BETWEEN LOCAL SHORT-TERM 34 USES OF MAN' S ENVIRONMENT AND THE MAINTENANCE AND ENHANCEMENT OF LONG- TERM PRODUCTIVITY IX. IRREVERSIBLE OR IRRETRIEVABLE ENVIRON- 35 MENTAL CHANGES X. GROWTH-INDUCING IMPACT OF THE PROJECT 36 Table of Contents Page XI . BIBLIOGRAPHY 37 XII . APPENDIX A - EXISTING CITY SIGN REGULATION 38 XIII . APPENDIX B - LEGAL ASPECTS OF BILLBOARD 39 CONTROL XIV. APPENDIX C 41 I . INTRODUCTION On December 11 , 1975 , the Palm Desert City Council approved a new zoning ordinance for the city. Within that ordinance, the city had planned to include a revised set of advertising regula- tions designed to provide for the specific needs of this commu- nity. However , as the finalized version of the zoning ordinance began to be developed , it was decided that due to the complexity of the issues involved , review and approval of the new sign regu- lations , Article 38 , would be undertaken after the major portion of the ordinance had been adopted. Pursuant to the requirements of the California Environmental Quality Act (CEQA) , an environmental impact report (EIR) covering the zoning ordinance was certified as complete. This report did not address issues specifically related to the impact of the sign regulations. These matters of concern will be examined in this supplementary chapter to the zoning ordinance EIR. As a supplement , only those matters not covered by the previous EIR or information directly relevant to the sign regulations will be provided in this report . This report is designed to fulfill the requirements of the California Environmental Quality Act of 1970 (CEQA) , amended State guidelines for the implementation of CEQA, effective January 1 , 1975 , and the City of Palm Desert Environmental Quality Procedure Reso- lution Number 74-14 , which mandate that an Environmental Impact Report (EIR) be prepared for discretionary projects whose cumulative impact may be considerable (Section 6) . This EIR is an informational document to be used in evaluating the environmental aspects of the proposed project . As such, it "may -1- Introduction not be used as an instrument to rationalize approval of a project , nor do indications of adverse impact enunciated in an EIR require that a project be disapproved" . (1) I (1) Section 15012 , California Administrative Code -2- II . DESCRIPTION OF THE PROJECT A. THE PROJECT This EIR has been prepared for the first set of sign regula- tions specifically designed for use within the incorporated enacted ,City of Palm Desert . When c , this ordinance will become Article 38 of the Palm Desert Zoning Ordinance, replacing the existing advertising regulations (Article 19 , Riverside County Ordinance Number 348) adopted by reference after the incorpora- tion of the City. B. OBJECTIVES This ordinance is intended : 1 . to implement the goals and policies of the General Plan regarding the development of a city that is visually attractive and preserving and enhancing the visual aspects of the City' s streets and highways ; 2. to provide for a more orderly display of advertising devices and identification on properties within the residential , commercial, and industrial areas of the City; 3. to bring those advertising devices into harmony with the building , the neighborhood , and other signs in the area ; 4. to protect the general welfare of the businessman and residents of this community by regulating and controlling the location, design, quality of materials , illumination, and main- tenance of signs and sign structures. C. PROJECT LOCATION This ordinance will be effective solely within the city limits of Palm Desert , a municipal corporation in the State of California. FWALL SIGN (FASCIA SI GN)_j ! _ BUILDING I O LINE C IT FREE G I f v ( R �TS G N 6� I S i --�SIGJ 1-NJ . I ! i L FACADE SIGN _ --- - MARQUEE SIGN . -- (l1NDER L- CANOPYJ \ � 1 \ \ I / ! SIGN EXAMPLES Description of the Project A C. Project Location, continued The current city encompasses an area of approximately 8 . 86 square miles located along the southerly edge of the central .portion of the Coachella Valley, in the central part o.f River- side County, near the intersection of State Highway 111 and State Highway. 74 . The city lies entirely within Township 5 ' i South, Range 6 East , beginning at the San Bernardino Base and Meridian. D. RELATION TO ZONING ORDINANCE . As a general law city , Palm Desert is required to .observe the regulations governing the adoption , amendment , and administration of zoning ordinances established in the California Government Code under Sections 65800-65999 of the Planning and Zoning Law. This enabling legislation provides that a city may enact an ordinance which will permit it to : 1 . "regulate the use of buildings , structures , and land as between industry, business , residence , and open space , including . . . enjoyment of scenic beauty. " 2 . "regulate signs and billboards . " 3: "regulate location, height , bulk, . . . and size of buildings and structures. " The newly-adopted Palm Desert Zoning Ordinance establishes respon- sibility in the Design Review Board and Planning Commission for ap- proving all proposed developments requiring qualified aesthetic and architectural judgement to the end that the general appearance of all proposed developments shall .preserve or enhance the physical environment and character of the City of Palm Desert . Among the D. Relation to Zoning Ordinance, _ continued required drawings necessary for Design Review Process are plans indicating the size , color , materials , design , location, and method of illumination for all proposed signs . The proposed sign ordinance will expand upon the concern of the City by providing : - criteria to be used for the .review of signs - legal definitions for type, size, and location of signs - submittal requirements for sign approval - prohibited signs signs permitted in single-family , multi-family, commercial , and industrial zones - regulations for political signs - an amortization schedule for non-conforming signs -5- EDMUND 0. DROWN,GOVERNOR fi GURE I 11ARVEY 0 ANKS, DIRECTOR OF WATER RECOURCES 15 ers,ry SSG :r roVSMeu PALMS) 1559 R e R IS40 SGI 20J 562 SG) I IIW _ SGS ,9a7 ono�rl i\. ',7J._IQ � `U •"ifr. U In -w o-• ,]..\ , 760;� cw•n. .L�.,+., C ` 13 WR. 1 Rancho r\" •�'i 17i ,.16 ) `15w:b Id • al o.wnv �s wow.. 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La tall(IG Wa a ;F D < o � otallnP��WOY� ; J�a ' GveOatupa An. a t �1 1 at cartel way ti e Z • s a Oe C anla wa L n Z \ y a L'.. ,iMj nU V \ C Soe GoI >ni YCY 2 �tcvwnY � .p W 41 a L� c � �.�c•�w,lro c 1 3¢ 0 � T -P eo > vn�❑� rou>urvi--Dy% Toots^ 1 0 >- p c+WnsGv/p. o s.aEc, 1s+ �a � �Vf¢t� vR ee OaT a 29 1 SW0.OW e I IC•liGa¢Y cy�c^\ /1f OEp➢LR 1PfC `pr11VC Pp Z juniper slreel 4� a LLLJJJa IJ���I�—'^��coopL�l F z � w pinyon + sheet a xv- PCP- ( vuinee a Iwo Peeo • 1 '4¢6fMr r.y =! n T h Y t T (.nwss iron Gad o street Ra ee ��Gm ❑ rr,,nwnv m o-il--tf�I"LI- f' = l I 111 u I t z vEHFCK t /yH V[[Eoa� ; 1 dl �'= ~•• f J 1� f(s FPNFO [ f i � A IV F C ,/f! .i' f T FOAa r.f�i� r�:�„ i �1 51 •�'i"�I`r,.� N<VS:ACK�4OA0 CITY OF PALM DESERT SAYW/IRn f✓qY � i��,�,A; ( uo•M E'S iFAo ao. ______ - _______ -rnil II e.4Rcory n0 a._. z,f TM. A � ♦ ✓4: y r r a/L h 1 i t V�AvY aroLR nvc? A I] F q vim` J u �v 3 1 g, 1. `� f -_i fT_�•� W 7 ( a M,4 4 7, I rr Rip `1 1iJ aaghfRlrP oer Lf� 1 ' .V<.W. >,c/.•rr rya ` ' 1 f C • 570{tM y'9ti G III . EXISTING ENVIRONMENTAL SETTING A. NATURAL ENVIRONMENT Specific information on the natural environmental setting for the City of Palm Desert is provided in the EIR prepared for the Zoning , Subdivision , and Grading Ordinances , a copy of which is on file in the Department of Environmental Services in the Palm Desert City Hall . Pursuant to Section 15068 of the 'California Administrative Code, this previous document is being referenced .as it applies on a general level to all portions of the Zoning Ordinance, which in- cludes these sign regulations. The purpose of this document is to focus on those impacts pertinent to the control and regulation of signs and sign structures . B. MAN-MADE ENVIRONMENT 1 . Land Use Palm Desert ' s 8 . 86 square miles contain a variety of land uses , including single-family and multi-family residential , retail and service commercial , professional offices , public uses , agriculture , and vacant land . Table A indicates the breakdown of the existing land use pattern in the City . Single-family residential : Of the approximately 6500 dwelling units within the City of Palm Desert , 46% are single-family resi- dences, which accounts for the largest classification. Signs found in these neighborhoods are small in site and deal predominantly with the sale of new or existing homes . In the newer areas , sub- division signs (along with the ubiquitous flags and pennants) become almost permanent fixtures as one tract after another or later phases of the same subdivision are built and put up for sale. Estimated -9- TABLE A . EXISTING LAND USE INVENTORY USE ACRES Residential Very Low Density 145 . 1 2 . 6 Low Density 428 . 8 7 . 6 Medium Density 390. 3 6 . 9 High Density 59. 0 1 . 0 Commercial 68 . 9 1 . 2 Industrial - - Institutional 216. 5 3 . 8 Agriculture 232 . 6 4 . 1 Open Space Public 86. 1 1 . 5 Private 176. 3 3 . 1 Vacant (includes roads) 3866. 7 68 . 2 TOTAL CITY 5670. 3 100. 0 -10- B. Man-Made Environment , continued 1 . Land Use , continued number of signs is 120. Condominiums : These units varying greatly in size, design , and style, account for almost 22% of the housing stock. As with other residential development , most signs are the result of the sale or re-sale of these units . Over the past two years ; the declining state of the national economy, combined with relatively high mort- gage interest rates , has resulted in a "soft" market with some new units remaining unsold . One of the major results of this trend has been the postponement of construction of planned future phases until the market improves. This delay simply adds to the time needed to sell these units , which increases the time period over which existing residences will be subject to the signs and flags commonly used in the real estate sales business . A second type of sign generally associated with condominium projects are the de- velopment identification signs. Because of their permanent nature , these signs tend to be attractively designed and well maintained and do not present the problems that are often found with temporary real estate signs . Number of signs is 30. Multi-family residential : Apartments comprise just over 17% of the City ' s housing units . The new Zoning Map for Palm Desert pro- vides for multi-family development in 5 general areas : (1 ) on Highway 74 and Ocotillo , south of E1 Paseo , (2) on Santa Rosa Way between San Pablo Avenue and Portola Avenue, (3) on the north side of Alessandro Drive and adjacent to Las Palmas Avenue , (4) adjacent to Shadow Mountain Drive, between Tumbleweed Lane and Portola Avenue, and (5) east of Portola .Avenue, between Highway 111 and Candlewood Street . Most signage in these areas is used for building -11- B. Man-Made Environment , continued 1 . Land Use Multi-family residential , continued identification or to advertise available units for rent . Since the demand for apartments is very strong in Palm Desert , especially on a seasonal basis , most "for rent" signs are posted only for a short period of time and are of a similar standard design sold in most department or hardware stores . There are approximately 32 signs in these areas . Mobilehomes : There are four mobilehome parks in Palm Desert , two adjacent to Highway 74 at the southern entrance to the City and two on the west side of Portola Avenue, south of Whitewater Storm Channel, and one mobilehome subdivision east of Portola and north of the Whitewater Storm Channel. These residential units provide almost 15% of the City' s housing. The mobilehome parks are well- established with relatively high occupancy rates. Their signage is primarily used to identify the name of the project . The mobile- home subdivision north of the Storm Channel is similar in operation to a regular tract . Its remote location necessitates the use of a substantial amount of off-site signs such as billboards and small directional signs along the roadside. Approximately 10 signs would be involved. General Retail and Office Commercial : The property adjacent to Highway 111 has traditionally served as the primary shopping area for the City of Palm Desert . Beginning in the late 1940' s and early 1950' s along the north side, retail development spread. to the south side of Highway 111 approximately 1'0 years ago . Within the last three or four years, retail and office development has -12- B. Man-Made Environment , continued 1 . Land Use General Retail and Office Commercial ,. continued shifted south to E1 Paseo . This chronological pattern of development is reflected in •the different types of advertising devices found in each area . Early businesses in Palm Desert were entirely dependent upon attracting traffic from the highway. The overwhelming majority of roof signs and free-standing, pole signs are associated with businesses located adjacent to Highway 111 . All six of the City ' s billboards are lo- cated along the highway. In contrast, the more recent commercial development on E1 Paseo is relatively free of roof signs and has only a minimum number of interior illuminated plastic signs . Most are made of carved wood and .lit by spotlight . The regional commercial : development in the Palms to Pines shopping center exhibits the more sensitive consideration to signage design found in the more recent development . Illuminated signs are smaller in size and broken down to individual letters . Shops generally have single rather than multiple signs ; many are wood and , when illuminated , use low intensity lighting. As with the shops on E1 Paseo , an attempt has been made to relate the size, color , and location of the sign to the architecture of the building to which it is attached. Hotel development : is currently .concentrated in three areas of the City - the intersection of. Deep Canyon Road . and Highway 111 , in the vicinity of El Pasco and Larrea Street , and .in. the vicinity of El Paseo and Ocotillo Drive. These businesses have a combined capacity of 416 units. While future hotel development (located at -13- B. ' Man-Made Environment , continued 1 . Land Use Hotel Development , continued the eastern and western entrances to the City on Highway 111) will be carefully regulated within the Planned Commercial Resort District , most of the existing hotels operate with a combination of roof and free-standing pole signs . For units built along Larrea and Shadow Mountain Drive, even these signs are becoming less and less useful as in-fill commercial construction blocks their view from the high- way. Public/Institutional : Despite the large number of these type uses , such as the Post Office , Library, .George Washington and Lincoln Schools , College of the Desert , the Living Desert Reserve, the FETCH Center for Retarded Children , and 8 - churches, the signs as- sociated with these uses are few in number and generally small in size and usually limited to identification purposes. Agriculture : Although 232 acres of land .within Palm Desert are devoted to agricultural use, primarily as date groves , they do not contribute to the roadside fruit and vegetable stands found in other portions of the Coachella Valley. The land is being held for eventual residential development and signs found in these areas advertise acreage for sale. 2. Circulation The City of Palm Desert is bisected by State Highway 111 , the principal traffic artery between the upper and lower Coachella Valley. The heaviest traffic in the city occurs along Highway 111 , resulting in some congestion and traffic safety problems , which are B. Man-Made Enviro-iment , continued 2 . Circulation, continued compounded by the frontage roads which parallel both sides of Highway 111 through most of the city. Signage problems on High- way 111 are made more difficult because .of the extreme width of the road right-of-way, which varies from 175-200 feet compared to only 100 feet on E1 Paseo , and by the fact that the commercial property on the north side is significantly lower .in elevation than on the south side. The current average daily traffic (ADT) volumes on the major east-west and north-south arterials serving Palm Desert are : Street ADT east-west : Highway 111 17 ; 000 Avenue 44 4 , 200 E1 Paseo 2 , 900 Alessandro 250 north-south: Monterey Avenue 2, 500 Highway 74 7 ,400 San Luis Rey Avenue 1 ,400 Portola Avenue 3 , 500 � - - -13- 0 H r— h N .Ni NO N O N O .-I V)�ILn N H N 1 fn O Q O m N y N J r-M H m LLI O t\ K e--I 0) 00 CDN .--I N cli to to Z } } O Z h Li Q ZI O ? Q rO-i "'I H I "'i ch CO N j O OO V to e--i M N O O V) H H •1 Z O LL C7 N F- a [] O_' } ¢= 1 W C0 O . 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OV.Y: Oe brWewe / < O JOnI De( street fag I • I ire✓ h F S ` C7 O Jn l � i s m DinYDn i slreei G -wEF LJ aL—J3 � • cncc" : � Ironwood P street 1—� w=-o o II a /�j pO i O FNEIX �+¢� cvfciaa o /O D �4(` o p 11 L6 GAvroa.r . a e ; . I" / Gae Cf V.M4 STRGIT `^ - t- _ ),Y' 1� l� Fw4 61 II �i� SL44 Y 'jj iL� A N N i 44 it R 'r }1 l •1 \y! D Mw YSTAC.C' ROeIO 4�<- l3 Jd__I�.J��i�%\J, ron44A 4PAp r.�rr4 T4. CITY OF PALM DESERT lSKYWARD W4Y jrbw[�: ,���:'�i¢ia -;•--- -� EXISTING lOCf1T/ON / NOw1 E5Yf O 40. !F ICMOJ _TRe/L` ��!�r�'�)� --'-'""' - C4?=_9A_•?P__ %6- - --4° O.r .BILLBOARDS t _________ C.(_ __ (1 � � � Troill 1 4,.<A��LIB 4_✓4R• ��� .� F v ppa rpca wvc.• tIti ql. t�L,iL---Jt ° a � i c / - < 1Y�7 [<^brnty e4lE�. STORM ear R�✓+q,< 4 C - ! E -18- IV. ENVIRONMENTAL IMPACT ANALYSIS Environmental impact is not limited to the effects on plants and animals , but includes the effects that the proposed ordinance may have on a wide variety of physical , biological , economic , and social issues . Since the requirements of the sign ordinance may be met in a number of ways , this EIR will focus on general effects that are anticipated to follow from its adoption. A. Natural Environment 1 . Topography - Development of roads , golf courses , grading for structures , etc . carried on under the overall zoning ordi- nance will have a far greater impact on existing land contours and drainage patterns than that of sign structures . This impact should be even further diminished to the extent that the sign regulations encourage attached rather than .free-standing signs . 2. Seismic and Non-Seismic Geology - The major natural hazards faced by development in Palm Desert and the Coachella Valley are flash floods , earthquakes , and sand and dust storms generated by the frequent strong winds . These hazards become accentuated where there is in existence a large number of high, free-standing pole ' signs , billboards , and roof signs . The larger and higher the sign surface, the greater the wind load factor becomes. This ordinance would provide for the phased elimination of a number of these dangerous structures . 3 . Vegetation and Wildlife - The impact of the proposed sign regulations upon the vegetation and various wildlife habitats within the City is expected to be insignificant . --' 4 . Open Space - By reducing the number of roadside signs and billboards , the proposed ordinance should contribute to the pre- -19- IV. Environmental Ipipact Analysis , continued 4 . Open Space, continued servation of scenic vistas within the city. , S. Air Quality - While the sign ordinance will have no impact on overall air quality levels in the City, - it does discourage various types of illuminated signs and places stringent limits on the intensity of any light source. No internally lit sign may exceed ten (10) candlepower at ten (10) feet from the face of the sign. All signs using internal illumination would only be permitted one-half (31) of the regular authorized sign area. These measures should provide some help in preserving views of the nighttime sky. 6. Climate - This ordinance is not expected to have any impact on climate conditions in the Coachella Valley. B. Man-Made Environment 1 . Social Impact - The adoption and enforcement of a modern sign ordinance will help to achieve one of the goals of the General Plan by creating a distinctive sign character for the community. By establishing a careful review process for all signs , the ordinance can contribute to a sense of uniform quality and continuity through- out the City . The vast differences in sign quality that now exist .for various areas in the City should be greatly reduced . As the number of existing , non-conforming signs decreases , Palm Desert will take on a more unique and distinctive appearance compared to surrounding communities . 2. Economic Impacts - Since the City does not have a property tax, the only revenue that would . be lost due to the elimination of billboards would be from the annual business license fee . Ordinance -20- I a .. µ Wioo ti } • � 1 ' 1 o �Ol oO } j f i T t I A, 1 �V F 1 f Y t ZZ_ R IV. Environmental impact Analysis , continued B. Man-Made Environment 2. Economic Impacts , continued Number 60 provides for a fee of $60 for each double-faced bill- board . Since there are only 6 billboards within the City, this would amount to only $360 per year . . (This assumes that these structures are not removed voluntarily by the property owner to allow other forms of development . ) While these several property owners would lose one source of rental income from the presence of the billboards , removal of these structures would eliminate one of the most visible forms of urban blight in the community and should enable surrounding property to experience an increase in land values . All but one of the billboards are located on the north side of Highway 111 and , while lower property values in this area may not be caused solely by the numerous billboards in the vicinity, their "spillover" presence does not enhance property values in the area. The following firms operate billboards in the City : Heywood Company - 2 signs Robert ' s Outdoor Advertising - 1 sign Ryan Outdoor Advertising - 3 signs None of these companies is located in Palm Desert . Robert ' s is closest in Palm Springs , with Heywood in San Bernardino and Ryan in La Mirada. Lass of these signs would not affect the labor market in the City. Approximately one-half of the messages con- tained on these billboards refer to condominium subdivisions within Palm Desert . Although billboards provide important off- site advertising for these developments , the expected 5-year -23- I IV. Environmental Impact Analysis , continued B. Man-Made Environment 2. Economic Impacts , continued amortization period should provide sufficient time for these projects to either complete construction or make alternative ar- rangements . The yellow pages of the telephone directory list thirteen firms involved in the construction, design, or installation of on-site signs . Only two , a commercial artist and a print shop , are lo- cated in Palm Desert. These are supplemented by a number of companies located throughout Southern California and the United States that produce certain types of specialty signs (such as carved wood) or signs used by large business chains such as banks , restaurants , and gas stations . Unlike billboards , these sign manufacturers should recieve a substantial amount of new business bringing non-conforming signs into line with the new , regulations. City revenue from these operations is derived primarily from the business license fee, construction permits required by the Building and Safety Department , and fees collected by the Department of Environmental Services during the Design Review Board process . These charges are established at levels sufficient to offset the costs of administration. . Major expenditures associated with the implementation of this ordinance fall into two categories : (1 ) initial notification and abatement of non-conforming signs and (2) code enforcement personnel to monitor the community to prevent construction of new non-conforming signs . After adoption of this ordinance , owners of illegal and non-conforming signs would have to be notified by mail , told which provisions of -24- IV. Environmental Impact Analysis , continued B. Man-Made Environment 2 . Economic Impacts , continued the ordinance they violate , and instructed as tothe deadline by which said violation must be abated . The survey chart on existing sign conditions indicates that , of the 1334 signs in the City, 380 violations have been recorded . Taking into account that one sign could have several violations and that one property owner could be responsible for more than one sign, there are approximately 250-275 individuals or companies that would be in- volved in the abatement process. Assuming it requires one hour of staff time to notify each owner , .notices could be sent to all cases within 6-7 weeks of the date the ordinance becomes ef- fective. Enforcement would then occur at periodic intervals throughout the 5-year amortization period as various deadlines are reached. Enforcement of existing sign regulations is an established , on-going expenditure that would also be required for a new sign ordinance. Other provisions of the zoning ordinance already man- date City approval for all new signs . The scope of this review would be somewhat narrowed by the new regulations . Permit tags affixed to all new signs should make the detection of illegal signs a much simpler task. The overall impact on the business community of these new sign regulations should be beneficial . The new ordinance will clarify . the ambiguous areas of the existing regulations which had not been developed with the unique concerns of Palm Desert in mind . It will combine in one ordinance many of the new standards that -25- IV. Environmental Impact Analysis , continued B. Man-Made Environment 2 . Economic Impacts , continued have been approved over tha last two years. It will provide for the removal of existing non-conforming signs, such as roof signs , which, although banned in the previous ordinance, could not be eliminated due to the absence in the ordinance of a reasonable amortization schedule. This situation penalized new development by requiring standards to which existing businesses did not have to comply. The new ordinance will bring all development under the same provisions within five years . 3 . Transportation - The new regulations contain prohibitions on signs that rotate, move, flash, reflect or blink, or signs that resemble traffic signals. These provisions should improve traffic safety while driving in . the .City. 4 . Aesthetic Impact - Based on the summary chart of existing sign conditions , the new ordinance should immeasurably improve the physical appearance of the City ' s commercial district . More than 125 roof signs and 37 free-standing pole signs will be either removed completely or replaced by more attractive monument-type signs. In addition, 6 large billboard structures will also be removed, improving not only the existing urban areas , but the views of the valley floor and mountains as well. New signs will. be more carefully designed to blend in with the architecture of the building and construction materials will emphasize the use of wood , metal , and masonry, rather than plastic . Overall , the effect will be to increase the sense of "openness" within the City. -26- IV. Environmental Impact Analysis , continued B. Man-Made Environment 5. Urban Infrastructure -- The major impact of signage is upon consumption of electricity. As new development occurs and new signs are installed , the demand for electricity will increase. 6. Noise - The problem of highway noise and its impact on residential areas will not be affected by the proposed sign ordinance. 7. Archaeologic Sites - The preservation of significant ar- chaeological sites would be handled as a .part of the usual review process for new construction and would not involve this ordinance. -27- i V. ADVERSE ENVIRONMENTAL EFFECTS WHICH CANNOT BE AVOIDED i i Increased demand for electricity Views of the night sky will be reduced Increase in business overhead costs to pay for abatement of non-conforming signs -28- VI . MITIGATION MEASURES PROPOSED TO MINIMIZE THE ADVERSE ENVIRONMENTAL IMPACT 1 . Increased demand for. electricity. New development in Palm Desert will place additional demands for electricity upon the local utilities . Under normal circumstances , the amount of energy used for advertising lighting purposes is very small in comparison to other types of use. The new ordinance should reduce this relationship even further by minimizing the amount of signage permitted for each business and by setting low wattage standards for those signs that are illuminated . 2. Views of the night sky will be reduced . By limiting the number and size of signs , removing certain types of signs (such as billboards and roof signs) , and setting light intensity standards , the degree of impact of signs and other advertising devices upon . the night sky can be held to a minimum. 3. Increase in business overhead costs to pay for abatement of non- conforming signs. There is no reasonable method by which to estimate the potential cost for abating all signs made non-conforming by this ordinance. In many cases , there are several methods by which this may be accomplished, each with different costs and benefits.. Recognizing that total cost 'is the most important factor , the ordinance es- tablishes a sliding scale amortization schedule allowing up to five (5) years in which to comply, based on the original permit value of the sign. In addition, signs which have only minor non- conforming features, such as 5 colors instead of the maximum of 4 , need only be replaced if the use changes or the sign is dilapidated -29- VI . Mitigation Measures Proposed to 'Minimize the Adverse Environ- mental Impact , continued Y 3. continued and ready to come down. Where .special problems exist , such as where a sign has been built as an integral element of a building and whose removal wo uld require unusual construction costs , the ordinance creates a seven (7) member Ad Hoc Sign Amortization Committee with authority to grant . additional time .to amortize the costs of abatement . -30- VII . ALTERNATIVES TO THE PROPOSED PROJECT No Project Alternative The Palm Desert General Plan and Zoning Ordinance contain policy statements advocating the adoption of comprehensive sign regulations for use within the City. The no-ordinance alternative would therefore be in conflict with the General Plan. Status Quo Alternative The current ordinance on advertising restrictions that is being used by the City is taken directly from Article XIX of Riverside County Ordinance Number 348. The City also . exercises control over signs through a provision of the Design Review Board or- dinance which requires approval for all signs erected in the City. The major problem with the .existing arrangement is that the current ordinance does not have an amortization schedule for the removal of existing non-conforming signs . This allows many businesses to operate with very large roof signs, while new businesses , subject to the more restrictive standards being used by the Design Review Board , have much smaller signs and may be at an unfair disadvantage in trying to attract customers. The new ordinance will bring all signs into conformance. The current County ordinance (adopted by reference) was designed . for use throughout Riverside County. It was intentionally written in a simplified form so that it could be applied to the wide variety of communities found within the County. As such, it does not ad- dress many of the specific problems -common to Palm Desert . The County ordinance allows a greater number of signs per business and , -31— VII . Alternatives to the Proposed Pro ect , . cont'inued Status Quo Alternative, continued in many cases , would permit larger signs than recommended by the proposed ordinance. COMPARISON OF ORDINANCE STANDARDS SIGN EXISTING PROPOSED Free-Standing Height 20 Feet Maximum 12 Feet in C-1 (no in R-3 and C-1 wall sign) (plus wall sign) 10 Feet in R-3 Free-Standing Surface 2 Signs ; Maximum Size 1 Sign per Street Area in Shopping Centers 200 Square. Feet Each Frontage ; Maximum and 20 Feet in Height 25 Square Feet and 8 Feet in Height Roof Signs PROHIBITED PROHIBITED Except in Mansard No Sign above Style Roof Eave Line Wall Signs 10% of Surface Area 1 Sign per Business of Front & Side Walls ; per Street Frontage 5% of Surface Area based on I. Square of Rear Walls Foot of Sign Area per Front Foot with a Maximum of 50 Square Feet For Sale, Lease, or 1 Sign per Street 0-2 . 5 Acres-1 Sign Rent Signs - Commercial Frontage; Maximum i 2 . 5-5 Acres-2 Signs 24 Square Feet and 5 Plus Acres-1 Sign 8 Feet in Height per Street Frontage Maximum 3 Square Feet and 4 Feet in Height For Sale, Lease, or Rent 1 Sign per Street Same as Commercial Industrial Frontage; Maximum 32 Square Feet and 10 Feet in Height VII . Alternatives to the Proposed Project , continued Comparison of Ordinance Standards , continued SIGN EXISTING PROPOSED Flashing , Rotating PERMITTED PROHIBITED Reflecting Internal Illuminated No Special Require- Control of Glare ments and Light Intensity; only Allowed at Normal Sign Size . Subdivisions 2 Unlighted Signs ; l Double-Face or 2 Maximum 100 Square Single-Face Unlighted ; Feet Each 32 Square Feet per Face More Restrictive Alternatives A reduction in the basic allotment of sign space would result in signs too small to be legible from the roadway. Cars would have to slow down to read the signs , possible causing a traffic hazard to other vehicles on the road. The elimination of lighted signs would have a substantial adverse impact on the many businesses in the City which operate primarily in the late afternoon and evening. -33- VIII .' RELATIONSHIP BETWEEN SHORT-TERM AND LONG-TERM COSTS AND BENEFITS Cumulative and long-term adverse impacts have been discussed in Sections IV and VI . Adoptiom of the sign ordinance will not have any impact on the range of beneficial uses of the environment . Other sections of the Zoning Ordinance control land use. The sign ordinance contains provisions which should improve the long- term health, safety , and general welfare of the community . Reduction in number and size of onsite and offsite signs will have a long-range beneficial impact on property values in the City. Short-term costs include loss of City revenue from business license fees and loss of income to property owners who receive rent from having billboards on their land. In addition , there is an estimated start-up cost for the code enforcement process for sign abatement . -34- I IX. IRREVERSIBLE OR IRRETRIEVABLE ENVIRONMENTAL CHANGES The adoption of the sign ordinance will not produce any irreversible environmental changes . The reduction of . total signage for the City will help to minimize adverse impacts. Resources used for construction are considered to be irretrievable, although many types of sign struc- tures are considered to be reusable. Energy , other than wind , solar. , geothermal, or hydro-electric , used for construction and operation of signs is considered to be a non-renewable resource. -35- X. GROWTH-INDUCING IMPACT OF THE PROJECT The laws governing signs , sign structures , and other advertising devices do not , by themselves , greatly induce or discourage growth. Far more significant are the other provisions of the zoning ordinance and zoning map , the subdivision ordinance and City budget . This ordinance will not eliminate signs ; it will only regulate the size and form in which they appear. It does not affect other advertising media commonly used in general retailing practice. In general , the size , quality, and impact of projects approved under this ordinance would be less adverse than those approved without it . -36- XI . BIBLIOGRAPHY Louise Ballinger and Raymond Ballinger', Sign Symbol and Form, Van Nostrand Reinhold Company, 1972 . William R. Ewald, Jr . , Street Graphics : A Concept and a System, American Society of Landscape Architects Foundation , June 1971 . City of Los Angeles , Draft Environmental Impact Report for the Revision of Certain Sections of the Los Angeles Municipal Code Relating to Onsite and Offsite Signs , Special Studies Unit , Department of City Planning , January 1 , 1974 . (CPC 23174 , CF 70-1990) . City of Palm Desert , Final Environmental Impact Report for General Plan Amendments -01-75 , Zoning , Subdivision, and Grading Ordinances , Adopted by Resolution Number 75-105, October 23 , 1975. Persons Contacted Barbara Reilly, Department of City Planning , City of Loa Angeles Ralph Bailey, Research Assistant , League of California Cities -37- XII . APPENDIX A Existing advertising regulations for the City of Palm Desert - Article XIX , Riverside County Ordinance Number 348. -38- ARTICLE XIX ADVERTISING REGULATIONS , SECTION 19 . 1 . All outdoor advertising displays and on-site adver- tising structures and signs in the unincorporated area of the County of Riverside shall conform to the applicable provisions of this Article. If any specific zoning classification contained within this ordinance shall impose more stringent requirements than are set forth in this Article, the more stringent provisions shall be required. SECTION 19 . 2 . DEFINITIONS. For purposes of this ordinance, the following words or phrases shall have the following definitions. (a) "Outdoor Advertising Display" means advertising struc- tures and signs used for outdoor advertising purposes, not including on-site advertising signs as hereinafter defined. (b) "Outdoor Advertising Structure" means a structure of any kind or character erected or maintained for outdoor adver- tising purposes, upon which any poster, bill, printing, painting or other advertisement of any. kind whatsoever may be placed, including statuary, for outdoor adver- tising purposes. .(c) "Outdoor Advertising Sign" means any card, cloth, paper, metal, painted, plastic or wooden sign of any character placed for outdoor advertising purposes, on or to the ground or any tree, wall, bush, rock, fence, building, structure or thing, either privately or publicly owned, other than an advertising structure. (d) The words "Outdoor Advertising Structure" and "Outdoor Advertising Sign" as defined in subsections (b) and (c) do not include: (1) Official notices issued by any court or public body or officer; (2) Notices posted by any public officer in performance of a public duty. or by any person in giving legal notice; (3) Directional, warning or information structures required by or authorized by law or by .Federal, State or County authority; including signs neces- sary for the operation and safety of public utility uses. (4) A structure erected near a city or county boundary, which contains the name of such city or county and the names of, or any other information regarding, civic, fraternal or religious organizations located therein. 9-13-73 104. 1 (e) "On-site Advertising Structures and Signs" means structures and signs that are erected or maintained to advertise goods sold, business conducted or services rendered on the parcel of land upon which the sign is located. (f) "Freeway" means a divided arterial highway for through . traffic with full control of access and with grade separa- tions at intersections . (g) "Highway" means roads, streets, boulevards, lanes, courts, places, commons, trails, ways or other rights-of- way or easements used for or laid out and intended for the public passage of vehicles or of vehicles and persons . (h) "Edge of a Right-of-Way" means a measurement from the edge of a right-of-way horizontally along a line normal or perpendicular to the centerline of the freeway or high- way. (i} "Maximum Height" means the highest point of the structure or, sign measured from the average natural ground level at the base of the supporting structure. (j) "Free Standing Sign" means any sign which is supported by one or more columns or uprights imbedded in the ground, and which is not attached to any building or structure . (k) "Surface Area" means that area of outdoor advertising signs and on-site advertising signs as measured by the smallest geometric form such as a square, rectangle, triangle, or circle, or combination thereof, which will encompass the face of the sign on which the message is displayed . (1) "For Sale, Lease or Rent Sign" means a sign advertising that the property or structure upon which the sign is. located is for sale, lease, or rent. (m) "Shopping Center" means a parcel of land not less than 3 acres in size, on which there exists 4 or more separate business uses that have mutual parking facilities . (n) "Directional Sign" means a sign used to direct and control vehicular or pedestrian traffic that is located upon the same parcel of land as the use that it is intended to serve. SECTION 19. 3. OUTDOOR ADVERTISING DISPLAYS . No person shall erect or maintain an outdoor advertising display in the unincorporated area of the County of Riverside, except in accordance with the following provi- sions. The changing of an advertising message or customary maintenance of a legally existing display shall not require a permit pursuant to this section. (a) Standards. (1) The zone classification of the land on which the display is to be erected or maintained shall specifically permit outdoor advertising displays . 9-13-73 104.2 (2) Each display shall be at least 500 feet from any other such display, unless in a particular zone a different interval shall be specified, in which event the minimum distance between such displays shall be not less than such interval. (3) The maximum surface area of the display shall not exceed 300 square feet. (4) The maximum height of the display shall not exceed 25 feet. (5) No display shall be affixed on or over the roof of any building, and no display shall be affixed to the wall of a building so that it projects above the . parapet of the building . For the purposes of this section, a mansard style roof shall be considered a parapet. (6) No display shall be erected within an established setback or building line or within road right-of-way lines or within future road right-of-way lines that have been established by a specific plan. (b) Applications for Permit. (1) Application. No outdoor advertising display shall be erected until a permit therefor has been issued C by the Riverside County Planning Director. Applica-. tion for such permit shall consist of a plot plan, in triplicate, containing the name, address and tele- phone number of the applicant, and a general description of the property upon which the display is proposed to be placed, and showing the precise_ location, type and size of the proposed display, property lines and dimensions, location of and distance to nearest displays and nearest buildings within 500 feet in each direction, nearby public and private roads and other rights of way, building setback lines and specifically planned future road right of way lines, in such manner that the property and the proposed advertising display may be readily ascertained and identified. If the applicant holds a permit for such advertising display issued by the State of California, the year and number of the State Permit shall be shown; if such permit has not yet been issued, the applicant shall notify the Planning Director of its number within 10 days after such State permit is issued. If the Planning Director determines that the proposed display conforms to the requirements of this ordinance, he shall promptly endorse zoning approval on the three copies of the plot 9- 13-73 104 .3 I plan , file one copy, forward one copy to the Director of Building and Safety, and return one copy to the applicant, which shall then be the permit; if he determines that the display does not conform to the requirements of this ordinance, he shall notify the applicant, giving his reasons . Promptly upon completing the erection of the outdoor advertising display, the applicant shall notify the Planning Director thereof in writing . If the erection of the outdoor advertising display has not been completed pursuant to the permit within two months after the date of its issue, the permit shall there- upon be void. No fee shall be charged for the application or the permit. (2) Appeal. If the Planning Director refuses to issue a permit, or summarily revokes a permit pursuant to paragraph 3, the applicant or permittee may with- in 10 days appeal to the Board of Supervisors by letter stating the reasons why he believes such' . action to be improper. : The Board of Supervisors shall cause the appeal to be set for hearing at a regular meeting to be held not less than 13 nor more t than 22 days after the hearing is set and the Clerk \, shall mail or deliver written notice of the hearing to the Planning Director and to the applicant or permittee at least 10 days before -the hearing . At the conclusion . of the hearing or continuance thereof, the Board of Supervisors shall finally decide the matter. The effect of notice of revocation shall be suspended until 10 days after such decision. (3) Revocation . Any permit which has been issued as the result of material misrepresentation of fact by the applicant may be summarily revoked by the Planning Director who shall thereupon forthwith give written notice of revocation to the applicant. Within 10 days thereafter any display authorized by said permit shall be removed. Failure to remove such display within said 10 day period is a violation of this ordinance. Nothing in this ordinance shall be deemed to authorize the installation or maintenance of any outdoor advertising display in violation of any State law or regulation. 9-13-73 104.4 SECTION 19. 4. OAT-SITE ADVERTISING STRUCTURES AND SIGNS, No person shall erect an on-site advertising structure or sign in the unin- corporated area of the County of Riverside that is in violation of the pro- visions contained within any specific zoning classification in this ordinance or that is in violation of the following provisions . (a) Free-Standing Signs (1) Located within 660 feet of the nearest edge of a freeway right of way line . a . The maximum height of a sign shall not exceed 45 feet. b. The maximum surface area of a sign shall not exceed 150 square feet. (2) All Other Locations . a. The maximum height of a sign shall not exceed 20 feet. b. The maximum surface area of a sign shall not exceed 50 square feet. (3) Shopping Centers - All Locations . Notwithstanding the provisions of sub-paragraphs 1 and 2 , an alternate standard for free standing on-site advertising signs for shopping centers is established as follows: a. The maximum surface area of a sign shall not exceed 50 square feet or .25 percent (1/4 of 15.) of the total existing building floor area in a shopping center, whichever is greater, except that in any event, no sign shall exceed 200 square feet in surface area. b. The maximum height of a sign shall not exceed 20 feet, (4) Number of Free-Standing Signs - All Locations . Not more than one free-standing sign shall be per- mitted on a parcel of land, except that if a shopping center has frontage on 2 or more streets, the shop- ping center shall be permitted 2 free-standing signs, provided that the 2 signs are not located on the same street; are at least 100 feet apart and the second sign does not exceed 100 square feet in surface area and 20 feet in height. (b) Signs Affixed to Buildings - All Areas (1) No on-site advertising sign shall be affixed on, above or over the roof of any building, and no on-site advertising sign shall be affixed to the wall of a building so that it projects above the parapet of the building. For the purposes of this section, a mansard style roof shall be.considered a parapet. 9-13-73 104.5 (2) The maximum surface area of signs affixed to a building shall be as follows: a. Front wall of building - The surface area of the sign shall not exceed 107C of the surface area of the front face of the building. b. Side walls of a building - The surface area of the sign shall not exceed 10% of the surface area of the side face of the building . c. Rear wall of a building The surface area of the sign shall not exceed 5% of the surface area of the rear face of the building. (c) Directional Signs - Directional signs to advise patrons of location, distance or purpose shall be permitted on a parcel of land as follows: (1) The maximum height of such signs shall. not exceed 3 feet-. (2) The maximum surface area of such signs shall not . exceed 6 square feet. (d) On-site Identification Signs - On-site identification signs affixed to the surface of walls, windows, and doors of ` permanent structures, which do not exceed 4 inches in letter height and do not exceed 4 square feet in area are permitted in addition to :any other sign permitted in this ordinance. SECTION 19. 5. FOR SALE, LEASE OR RENT SIGNS. For sale, lease or rent signs shall be permitted to be placed in all zone classifications sub- ject to the following regulations. 1 . For one and two family residential uses - one sign not exceeding 4 square feet in surface area and not more than 4 feet in height. 2 . For multiple family residential uses - one sign for each separate frontage on a street, each sign not to exceed 16 square feet in surface area and not more than 8 feet�ght. ' 3 . For commercial uses - one sign for each separate frontage on a street, each sign not to exceed 24 square feet in surface area and not more than 8 feet in height. 4. For industrial uses - one sign for each separate frontage on a street, each sign not to exceed 32 square feet in surface area and not more than 10 feet in height. 9-13-73 104.6 i 5 . For agricultural uses - one sign for each separate frontage on a street, each sign not to exceed 16 square feet in surface area and not more than 8 feet in height. SECTION 19. 6. SUBDIVISION SIGNS. (a) On-site subdivision signs, advertising the original sale of a subdivision are permitted within the boundaries of a subdivision, upon approval of a plot plan pursuant to Section 18 . 30 of this ordinance and subject to the follow- ing minimum standards: 1 : No sign shall exceed 100 square feet in area. 2 . No sign shall be within 100 feet of any existing residence that is outside of the subdivision boundaries. 3 .. No more than two such signs shall be permitted for each subdivision. 4. No sign shall be artificially lighted, (b) Off-site subdivision signs advertising. the original. sale of a subdivision, shall be permitted in all zone classi- fications, except the C-P-S, N-A; and W-1 Zones , provided a conditional use permit is granted pursuant to the provisions of Section 18 .28 of this ordinance, and subject to the following minimum standards: 1 . No sign shall exceed .100 square feet in area. 2 . No sign shall*be within 100 feet of any existing residence. 3. No more than two such signs shall be permitted, for each subdivision. 4. The maximum period of time a sign may remain in place shall be two years. 5.' No sign shall be artificially lighted. 6 . An agreement, secured by a $100 cash bond, shall be executed with the County for each sign, assuring the removal of the sign within the allowed time period. The bond and agreement shall be filed with the Department of Building and Safety. ADDED: 9-13-73 (Ord. 348 . 1201) 9-13-73 104.7 XIII. APPENDIX B LEGAL ASPECTS OF BILLBOARD CONTROL The regulation of billboards in California has been a controversial subject for a great many years. Previous experience in other cities in- dicates that some of the most often asked questions are concerned with the legality of the proposed restrictions. The discussion of billboard control stems from two basic problems associated with this particular form of advertising. Unlike radio, tele- vision, or newspapers, the public has no means by which it can "shut-off" the message, except by avoiding travel on public thoroughfares, hardly a fair choice. Secondly, no other form of advertising has an economic im- pact on adjacent uses comparable to the negative economic effect of bill- boards on adjacent property values. To summarize the issue, a number of individuals have been asking: (1) whether the proposals, if enacted, would constitute taking of property without just compensation in violation of the U. S. and California Con- stitutions; and (2) whether the proposed regulations represent an unlawful incursion into the First Amendment's guarantee of free speech. At this time, the answer to both questions, under certain conditions, appears to be no. The Fifth Amendment to the U. S. Constitution reads in part: ". . . nor shall private property be taken for public use, without just compensation." -39- • Legal Aspects of Billboard Control (continued) Over the years, the Courts have made a subtle, but important dis- tinction for various governmental actions. In the case of the extension of San Pablo Avenue, for example, the City will be acquiring private proper- ty for public use, a taking for which just compensation must be paid. But where the City prohibits a property owner from using his land for certain uses because they may cause harm to other members of the community, the Courts have held that this is a valid exercise of the police power (the power to regulate in the public interest) and no compensation is needed. It is the adverse impact of billboards which justifies their control for the benefit of the public health, safety, and general welfare. In 1970, the California Supreme Court upheld an ordinance eliminating billboards, provided that a reasonable amortization period was used. 1 Some individuals claim that billboards fall under the protection of the First Amendment guaranteeing free speech. The proposed ordinance would be viewed as an unconstitutional restraint. Many. cases have held that free speech is not an obsolute right (there is no right to yell fire in a crowded movie theatre) and is subject to reasonable regulation. Restrictions have been upheld to proscribe conduct which offends public sensibilities and tends to depress property values. (Kovacs v. Cooper (1948) 336 U.S. 77, 93 L. Ed. 513) 1 National Advertising Co. v. The County of Monterey, 1 Cal 3rd 875, 464 P. 2nd 33, 83 Cal Rptr. 577. -40- • xIV. APPENDIX C COMPARISON OF VISUAL IMPACT OF ALTERNATIVE SIGN AREA RATIOS -41- li y, N - 3 I III JL IL i\- o ��s-- V. 11� 7 _ J�- ----- . � IIF I . M I IL f � L I • � O 1 4. �1 i 4 9 �) -B It i I , 1 1 I I 1 a n I(IAll IL �1(.'r I ' 1 I IE I 2 LLL---.-1J1 r not n I �Ir H 1 �.. r.. 1� Jz m 4 � � • JL 14 AIL �ir 1t1 - F � " N ! I S I• r: I _ I � I t. '`r.�'; x I o .. b L 1 Y:. a 1 �. 1I ARTICLE 25.55 ZONING ORDINANCE ..� PAL.M D�SSRT t� TABLE OF CONTENTS Page ARTICLE 25.38-1 INTENT AND PURPOSE 25.38 (1 ) ARTICLE 25.38-2 DEFINITIONS 25.38 (1 ) ARTICLE 25.38-3 SIGN PERMIT PROCEDURES 25.38 (3) ARTICLE 25.33-4 EXCEPTIONS 25.38 (4) ARTICLE 25.38-5 ABATEMENT OF ILLEGAL SIGNS 25.38 (5) ARTICLE 25.38-6 ADJUSTMENTS 25.38 (5) ARTICLE 25.38-7 PERMIT REQUIREMENT 25.38 (5) ARTICLE 25.38-8 SAFE SIGNS 25.38 (5) ARTICLE 25.38-9 PERMIT RECORD REQUIREMENT 25.38 (5) ARTICLE 25.33-10 DOUBLE PERMIT FEE 25.38 (6) ARTICLE 25.38-11 PROHIBITED SIGIJS 25.38 (6) ARTICLE 25.38-12 PERMITTED SIGNS - PURPOSE 25.38 (6) ARTICLE 25.38-13 SIGNS IN SINGLE FAMILY ZONES 25.38 (7) ARTICLE 25.38-14 SIGNS IN RESIDENTIAL ZONES OTHER THAN SINGLE FAMILY 25.38 (8) ARTICLE 25.38-15 SIGNS IN COMMERCIAL AND INDUSTRIAL ZONES 25.38 (10) ARTICLE 25.38-16 GENERAL PROVISIONS 25.38 (14) 25.38-16.01 Design Review Board Process 25.38 (14) 25.38-16.02 Sign Review Criteria 25.38 (14) 25.38-16.03 Signs Facing Private Property Prohibited 25.38 (15) 25.38-16.04 Required Information on Signs 25.38 (15) 25.38-16.05 Proper Maintenance of Signs 25.38 (15) 25.38-16.06 Color of Signs 25.38 (15) 25.38-16.07 Internal Illumination - Size Reduction 25.38 (16) 25.38-16.08 Glare from Signs 25.38 (16) 25.38-16.09 Location of Right Angle Signs 25.38 (16) 25.38-16.10 Obstruction of Passage 25.38 (16) 25.38-16.11 Maximum Sign Area Limitation 25.38 (16) 25.38-16.12 Exceptions to Sign Limitations 25.38 (16) 25.38-16.13 Special Permits 25.38 (16) 25.38-16.14 Imitation of Traffic Signal 25.38 (16) i CONTENTS (continued) Page ARTICLE 25.38-17 SPECIAL. PURPOSE SIGNS• 25.38 (17) 25.38-17.01 Trade Construction Signs 25.38 (17) 25.38-17.02 "No Trespassing" Signs 25.38 (17) 25.38-17.03 Land Subdivision Signs 25.38 (17) 25.38-17. 04 Lease Potential Signs 25.38 (17) 25.38-17.05 Signs on Awnings, Etc. 25.38 (17) 25.38-17.06 Political Sign Regulations 25.38 (18) 25.38-17.07 Signs for Public or Quasi-Public Uses 25.38 (18) ARTICLE 25.38-18 ENFORCEMENT 25.38 (18) 25.38-18.01 Territorial Application of Ordinance 25.38 (18) 25.38-18.02 Duty to Enforce Ordinance 25.38 (18) 25.38-18.03 Interference with Enforcement 25.38 (19) 25.38-18.04 Compliance with Ordinance: Nuisance: Abatement 25.38 (19) 25.38-18.05 Removal and Amortization Period 25.38 (19) 25.38-18.06 Schedule I 25.38 (19) 25.38-18.07 Ad Hoc Sign Amortization Committee 25.38 (20) 25.38-18.08 Uncertainty of Article Provisions 25.38 (21 ) ARTICLE 25.38-19 EXCEPTIONS PROCESS 25.38 (21 ) . ARTICLE 25.38-20 DISCONTINUANCE OF A BUSINESS 25.38 (21 ) ARTICLE 25.38-21 NON-CONFORMING SIGNS MAINTENANCE 25.38 (21 ) .ARTICLE 25.38-22 SEPARABILITY 25.38 (21 ) ARTICLE 25.38-23 PENALTIES 25.38 (22) ii ARTICLE 25.38 SIGNS 25.38-1 INTENT AND PURPOSE This article is intended to implement the goals and policies of the General Plan particularly with regard to developing a City that .is visually attractive and preserving and enhancing the visual aspects of the City's streets and highways. This article is also intended to provide for a more orderly display of adver- tising devices and identification on properties within the City of Palm Desert which are zoned commercial , industrial and residential ; to bring those devices in harmony with the building, the neighborhood, and other signs in the area; to protect the general welfare of the businessmen and residents within the same area, as well as the citizens of Palm Desert, and to do so by regulating and controlling the location, design, quality of materials, illumination, and main- tenance of signs and sign structures. 25.38-2 DEFINITIONS 25.38-2.01 Sign A sign shall mean any thing of visual appearance primarily used for, or having the effect of, attracting attention from the streets, sidewalks or other outside public areas for advertising purposes including the prohibited listing of prices. A sign shall not mean displays of merchandise or products for sale on the premises, signs inside buildings except when less than three feet behind a window and facing public view, or ornamentation, design, statuary, architecture, landscaping, pictures, paintings or other such art forms unless, in the case of any exceptions listed in this Section, the attraction, because of locations, size, use or the nature thereof, has the substantial effect of attracting attention for advertising purposes when viewed from an outside public area. The basic intent behind this definition is not to discourage product displays, design or art forms epitomizing simplicity, good taste and compatibility with the community's desired image. 25.38-2.02 Advertising Device Any balloon, flag, pennant, propeller, oscillating, rotating, pulsating light, or other contrivance except a sign used to attract attention for the purpose of promoting (either directly or indirectly) , the sale of products of any person. 25.38-2.03 Advertising Display Any device, contrivance, statue or structure other than a sign used as a display, regardless of size and shape, for the purposes of attracting attention or making anything known, the origin or place of sale of which is on the property with such advertising display. 25.38-2.04 Area of a Sign The entire area within a single continuous perimeter of not more than eight (8) straight lines enclosing the extreme limits of writing, representation, emblem, or any figure of similar character, together with any material or color forming an integral part of the display or used to differentiate such sign from the background against which it is placed, provided that in the case of a sign designed with more than one exterior surface, the area shall be computed as including only the maximum single display surface 25.38 (1 ) which is visible from any ground position at one time. The supports, uprights Y or structure on which any such sign is supported shall not be included in determining the sign area unless such supports, uprights or structures are or is designed in such a manner as to form an integral background of the display. 25.38-2.05 Building In addition to its common meaning, a building shall include any structure requiring a building permit. 25.38-2.06 Business Sign A sign displaying information pertaining to goods or services offered or pro- duced by the business located on the property, but not including advertising devices or advertising displays. 25..38-2.07 Combination Sign Any sign incorporating any combination of the features of freestanding, pro- jecting and roof signs. 25.38-2.08 Construction Sign A temporary sign stating the names of those individuals or firms directly connected with the construction or development project, their addresses and their telephone numbers. 25.38-2.09 Freestanding Sign A sign supported by uprights or braces placed upon or into the ground and detached from any building. 25.38-2.10 Height of a Sign The greatest verticle distance measured from the ground level directly beneath the sign to the top of the sign. 25.38-2.11 Identification Sign A sign limited to the identifying name, symbol or insignia, or any combination thereof, of a building, use, or persons occupying the premises on which the sign is located. 25.38-2.12 Indirectly Lighted or Shadow Lighted Sign An indirectly lighted or shadow lighted sign shall mean any illuminated sign constructed so that the immediate source of the illumination is not visible when the sign is lighted and which does not exceed ten (10) candle power per square foot measured at ten (10) feet from the sign. 25.38-2.13 -Name Plate A sign not exceeding one (1 ) foot by three (3) feet signifying only the name of the occupant and his occupation or specialty. 25.38 (2) 25.38-2. 14 Outdoor Advertising Structure or Sign r A sign placed for the purpose of advertising products or services that are not produced, stored or sold on the property upon which the sign is located. 25.38-2.15 Price Sign A sign limited to the name or identification of items or products offered for sale on the premises, and the price of said items or products. 25.38-2.16 Projecting Sign A sign other than a wall sign suspended from or supported by a building or structure and projecting outward therefrom. 25.38-2.17 Real Estate Sign A temporary sign advertising the sale, lease, or rent of the property upon which it is located, and the identification of the person or firm handling such sale, lease or rent. 25.38-2.18 Roof Sign A sign erected wholly on or above the roof of a building or structure. 25.38-2.19 Sign Face The surface or that portion of a sign that is visible from a single point as a flat surface or a plane and considered as such together with the frame and the background. 25.38-2.20 Wail Sign A sign attached to or erected on the exterior wall of the building or structure or on a canopy marquee or similar overhang with the exposed face of the sign in a plane approximately parallel to the plane of the exterior wall and not exceeding above the roof line. 25.38-2.21 Face or Wall of Building The face or wall of a building shall mean the outer surface of any main exterior wall or foundation of a building, including windows and store fronts. 25.38-2.22 Political Signs Political signs shall mean any sign concerning candidates for political office or involving a ballot issue. 25.38-2.23 Vehicle Identification Signs Vehicle identification signs shall mean any sign attached to a vehicle which •advertises the owner's name and/or occupation which is permanently attached to the vehicle and does not exceed six (6) square feet in area. 25.38-3 SIGN PERMIT PROCEDURE It shall be unlawful for any person to erect, alter, permit, or maintain, including painted signs, unless otherwise excepted by this Article, a sign upon any property without first obtaining a written sign permit from the Department of Environmental 25.38 (3) r Services as required by this Article. Signs exceeding $500 in value shall be re- viewed through the Design Review Process as specified in Section 25.39-4 inclusive. Application for such permit shall be made on a form provided by the Department of Environmental Services and shall be accompanied by a fee as established by Council Resolution. The application shall set forth and contain the following information and material : 25.38-3.01 Three Copies of a Plan Showing: (1 ) The location and size of any building or structures on the property, both existing and proposed; (2) The location of off-street parking facilities, including major points of entry and exit for motor vehicles where directional signs may be proposed; (3) The position of the proposed sign and its relation to adjacent buildings and structures; and (4) The design and size, colors proposed, and proposed location of the sign or sign structure on the property. 25.38-3.02 A statement showing the sizes and dimensions of all other signs existing on the property. 25.38-3.03 A statement showing the relationship of such sign or sign structure to the appearance and design of existing or proposed buildings and structures on the property. 25.38-3.04 Such other information as the Department of Environmental Services may reasonably require to secure compliance with this Article and the Ordinances of the City. 25.38-3.05 Signs on all proposed buildings or new additions to existing buildings shall be designed as an integral part of the total building design. 25.38-4 EXCEPTIONS The following signs, if not illuminated, shall be allowed on all commercial , indus- trial and residential zoned property without a sign permit being required: 25.38-4.01 One (1 ) Identification Sign Not exceeding one (1 ) square foot in area, and displaying only the name and address of the owner of the occupant. 25.38-4.02 Directional or Safety Signs As required, provided that: (1 ) Each such sign has first been reviewed and approved by the Design Review Board and/or the Director of Environmental Services; and 25.38 (4) : (2) Such signs do not exceed three (3) square feet per face. 25.38-4.03 Governmental Flags . (1 ) Emblems or Flats of Non-Profit Organizations - As required , provided that each has first received approval by the Design Review Board and/or Director of Environmental Services. 25.38-4.04 Religious, Charitable, Educational , or Cultural Posters Not exceeding sixteen (16) square feet in area, and temporary in nature. 25.38-4.05 Governmental or Other Legally Required Posters, Notices or Signs 25.38-4.06 Utility or Telephone Pay Station Signs 25.38-5 ABATEMENT OF ILLEGAL SIGNS The Director of Environmental Services shall see that this Ordinance is enforced. He shall not permit, and shall abate, any sign within the City which fails to meet the requirements of this Ordinance or other applicable law. 25.38-6 ADJUSTMENTS The Zoning Administrator for either new or existing signs, may grant slight ad- justments to sign colors or authorize deviations from sign area or setback require- ments not to exceed ten percent (10%) upon a finding that the conditions for variance exist as prescribed in the Palm Desert Zoning Ordinance and as further set forth herein. 25.38-7 PERMIT REQUIREMENT The Director of Environmental Services, or his authorized representative, shall remove any temporary sign for which a sign permit has not been obtained as required by this code. The Director of Environmental Services, or his authorized representa- tive, shall notify the owner or user of a permanent sign which has been installed without the acquiring of a sign permit, that said illegal sign shall be removed within ten (10) days. Upon receipt of this notice, the owner or user of a permanent sign that is determined to be illegal does have the right to appeal the decision or notice within ten (10) days thereafter to the City Council pursuant to the provisions of the Public Nuisance Abatement Ordinance No. 24. 25.38-8 SAFE SIGNS The City Council shall adopt by Ordinance, a set of rules and regulations to guaran- tee that all signs are safely constructed. These rules and regulations shall be made available to the public. The Building Official shall see that all signs within the City meet the safety requirements promulgated in the rules and regulations. Unsafe signs shall be abated. 25.38-9 PERMIT RECORD REQUIREMENT The Planning Division shall keep a copy and permanent record of each sign permit issued. Each such copy shall show the permit number. The permittee shall be required to exhibit the permit at all times in a place satisfactory to the Director of Environmental Services. 25.33 (5) `. 25.38-10 DOUBLE PERMIT FEE The applicable fee for a sign permit shall be doubled when the installation of a sign is commenced before obtaining a permit therefore. 25.38-11 PROHIBITED SIGNS Except for those signs allowed under the provisions of Section 25.38-16.13, Special Permits, the following signs are prohibited in the City: 25.38-11 .01 Rotating Moving, Flashing, Changing, Reflecting, or Blinking Signs Prohibited Signs which rotate, move, flash, reflect, blink or appear to do any of the foregoing including search lights, shall be prohibited unless required by law or utilized by a proper governmental agency, with the exception of approved time and temperature displays. .25.38-11 .02 Signs on Public Property or Right-of-Way Prohibited Signs on the public property or right-of-way shall be prohibited unless otherwise authorized by this Article. Signs prohibited shall include, but not be limited to realtor, open house, garage sale signs. This prohibition shall include all portable signs including those placed on vehicles with the exception of vehicle identification signs. 25.38-11 .03 Signs Not Advertising the Use, Name of Owner, Products or Services Available , the Premises Prohibited Any permanent sign which does not advertise, without reference to prices , a use being made on the premises, name of the owner or user, or which does not advertise a product, an interest, service or entertainment available on the premises shall be prohibited. 25.38-11 .04 Temporary or Portable Free Standing Signs Except as otherwise provided herein. 25. 38-11 .05 Advertising Devices . 25.38-11 .06 Advertising Displays Outside of buildings. 25.38-11 .07 Combination Signs 25.38-11 .08 Roof Signs 25.38-12 PERMITTED SIGNS - PURPOSE No signs shall be erected or maintained in any zone as established by the Zoning Ordinance except those signs specifically enumerated in this Article. The number and area of signs as outlined in this Article are intended to be maximum standards which do not necessarily ensure architectural compatibility. Therefore, in addition to the enumerated standards, consideration shall be given to a sign's relationship to the overall appearance of the subject property as well as the surrounding community. Compatible design, simplicity and sign effectiveness are to be used in establishing guidelines for sign approval . 25.38 (6) 25.38-13 SIGNS IN SINGLE FAMILY ZONES 25.38-13.01 Realty Signs .During a period of time when realty is offered for sale or rent, a sign so indicating, but not exceeding three (3) square feet in area or four (4) feet in height may be located on the property. No real estate signs shall be located on a roof, project from a building face, or move in any manner. Any such signs shall be removed upon the rental of the property of upon the completion of escrow or within thirty (30) days from opening of escrow, whichever occurs first. After the effective date of this Section, no person engaged in the real estate business as a broker, salesman, or otherwise, shall use or place signs on property being offered for sale or r ram has first received approval from the Director lease unless said sign o pp 9 program of Environmental Services. Prior to requesting approval of any real estate signs, evidence of a valid City business license shall be provided. 25.38-13.02 Name Plates Each dwelling is permitted one nameplate indicating any one or more of the or the street following: the name of the occupant, the occupation, 0 9 P address of the residence. Said sign shall not exceed one (1 ) square foot in area and if located on a pole, no part of the sign or pole should be more than four (4) feet above ground level . 25.38-13.03 Open House Signs During the period under which real estate is offered for sale or lease for a period not to exceed three (3) days during any seven day period and while a salesperson is physically present on the premises, a sign indicating open house shall be permitted. Said sign shall not exceed three (3) square feet in area; and if located on a pole, no part of the sign or pole shall . exceed four (4) feet above ground level . 1 25.38 (7) r 25.38-13.04 Signs for Special Events One (1 ) unlighted sign shall be permitted for special events such as garage sales, patio sales, block parties or similar events, for a maximum of two (2) calendar days per week with not more than one (1 ) time per calendar year. Said sign shall not exceed three (3) square feet in area or four (4) feet in height. 25.38-13.05 Other Signs No other signs shall be erected or maintained in any single family zone, as established by the Zoning Ordinance, except for those signs specifically authorized by the Design Review Board process. Any such sign so authorized shall be necessary to preserve a legal right or serve an economic need and shall not be deemed likely to cause undue detriment to surrounding uses or the economic values of the surrounding properties. Signs so authorized shall be located and erected in a manner satisfactory to the Director of Environmental Services or his authorized representative. 25.38-14 SIGNS IN RESIDENTIAL ZONES OTHER THAN SINGLE FAMILY The predominant idea in authorizing signs in the other residential zones is to strive for a one sign complex to eliminate clutter and to promote compatibility, proportion, simplicity and sign effectiveness. 25.38-14.01 Sign Area - Hotels & Apartments There shall be a basic allowable sign area of ten (10) square feet, plus one (1 ) additional square foot of lion area for each two separate rental units to be encompassed in one sign with a maximum of fifty (50) square feet in area. A separate rental unit as used herein shall mean each room or combination of rooms for which a separate lodging charge is made. Such signs shall include in their design layout, all accessory service signs. Accessory signs shall be prohibited unless designed in conjunction with or made an integral part of the principle sign. A criteria to be used in designing and locating these signs shall be those of proportion, simplicity, utility, and compatibility with surrounding uses and development. In addition, for hotels the wording on the signs shall be limited to the extent that the word "motel " shall not be permitted. Only the words "hotel , lodge, inn, motor inn, or chalet" shall be acceptable. 25.38-14.02 Sign Area - Condominiums There shall be a basic allowable sign area of ten (10) square feet plus one (1 ) additional square foot of sign area for every ten (10) units to be encompassed in one (1 ) sign for each main entrance. Said sign shall be displayed. at the main entrance and shall only depict the name of the complex. Permanent signs within the complex shall be as approved by the Design Review Process, but no interior sign shall be larger than six (6) square feet. 25.38-14.03 Sign Area - Other Non-Residential Uses Allowed One (1 ) shadow lighted or unlighted identification sign not exceeding twenty (20) square feet in area shall be permitted for an authorized non-commercial uses, separate and not in conjunction with a hotel or apartment use permitted, such as churches and the like. 25.38 (8) • Authorized commercial uses shall be permitted: One (1 ) shadow lighted or unlighted identification sign not exceeding three (3) square feet in area or four (4) feet in height. 25.38-14.04 Use of Attraction Boards for Hotels An attraction board may be included in the design and allowable sign area for a hotel or apartment house, subject to its location and design being approved as provided herein. A. The attraction board shall be designed and located so that it is made an integral part of the principle sign. B. If the principle sign is designed and located on a building or in such a manner that an attached attraction board sign would detract from the appearance of said sign, a detached attraction board sign shall be allowed, provided: (a) That the size of the detached attraction board sign shall be counted as part of the total allowable sign area. (b) That .the maximum allowed size for a detached attraction board sign shall be five (5) square feet per face. (c) The name of the hotel cannot be indicated on the detached attraction board sign. C. An appropriate combination of the following information shall be allowed on an attraction board sign: (a) "Summer Rate" (f) Air Conditioning (b) Vacancy (g) Continental Breakfast (c) Credit Cards (h) Welcoming Conventions (d) TV, Color TV (i ) Any other information as approved by the (e) Pools, Therapy Pools Director of Environmental Services D. Rate Signs - In addition to the other sign usage authorized herein, actual rates or prices or rentals or other accommodations may be indicated by a single sign or attraction board not to exceed eighteen (18) inches by twenty- four (24) inches located no closer than one (1 ) foot on the inside of a window when facing public view in letters and numbers not to exceed three quarters (3/4) of an inch in height. The intent of this Section is to limit the use of hotel rate signs solely to the manner provided herein, including the restriction of rate signs that attempt to gain an unfair advantage over competition by the use of a business name which, in letters and/or figures, suggest a rate. All such signs authorized herein shall also comply, where compatible, with the provisions of Article 3, Chapter 1 , Part 3, Division 7 (Section 17560, et seq) of the California Business and Professions Code. Any such sign which fails to comply with the provisions of this Section shall con- stitute a public nuisance and may be abated as such. 25.38-14.05 Free Standing Signs Except for otherwise specified height limitations, free standing signs shall not be located on the public right-of-way and shall not exceed ten (10) feet in height or the height of the adjacent building, whichever is less. 25.38 (9) r ' 25.38-14.06 Double Frontage Lots All sign area allowed in Sections 25.38-14 inclusive shall be allowed on the main frontages for double frontage streets generally parallel with each other provided that the same use of property extends completely through from street to street; and the area of a sign allowed on the secondary frontage shall not exceed 25% of the main entitlement for identification purposes only. 25.38-14.07 Sale and Rental Signs Uses in Residential Zones other than Single Family Zones shall be authorized one (1 ) for sale or rent sign while the property is actually for sale or rent. These signs shall not exceed three (3) square feet in area or four (4) feet in height; and shall be designed and located in a manner satisfactory to the Director of Environmental Services. All such signs shall be removed upon the rental of the property or upon the completion of escrow or within thirty (30) days of opening of escrow, whichever occurs first. 25.38-15 SIGNS IN COMMERCIAL AND INDUSTRIAL ZONES The predominant idea in authorizing signs in the commercial and industrial zones is to strive for one (1 ) sign per complex to eliminate clutter and to promote compati- bility, proportion, simplicity and sign effectiveness. 25.38-15.01 Sign Area - Commercial and Industrial Uses Except as otherwise provided in this Article, each separate business shall be limited to one (1 ) main sign integrated into the design of the building. Rela- tive thereto, the following sign areas shall apply: A. Buildings within one hundred (100) feet of public right-of-way - The total or aggregate area of a main sign for any business in a building located within one hundred (100) feet of the right-of-way upon which it faces shall not exceed the equivalent of one (1 ) square foot of sign area per lineal foot of frontage which the building has facing on a right-of-way or parking lot. Except as otherwise provided herein, such sign shall have a surface area no greater than fifty (50) square feet. No such signs shall be closer than ten (10) feet from any other sign permitted hereunder. Such a sign must be located adjacent to the right-of-way or parking lot from which its maximum allowable size is determined. B. Buildings one hundred (100) feet or more from the right-of-way - The total aggregate area for a main sign for any business in a building located one hundred (100) feet or more from any right-of-way upon which it faces shall not exceed the equivalent of one and one-half (1z) square feet of sign area per lineal foot of frontage which the building has facing on a public right-of-way or parking lot. Except as provided herein, such signs shall have a surface area no greater than seventy-five (75) square feet. No such sign shall be closer than ten (10) feet from any other sign permitted here- under. Such a sign must be located adjacent to the right-of-way or parking lot from which its maximum allowable size is determined. 25.38 (10) r C. Additional sign area for a single business in a building having over fifty 50 feet of frontage - A single business having a lineal frontage on any right-of-way in excess of fifty (50) feet may be allowed, in addition to A or B above, an additional one (1 ) square foot of sign area for each two (2) feet of frontage in excess of such fifty (50) feet up to one hundred (100) feet, and an additional one (1 ) square foot of sign area for each four (4) feet of frontage in excess of one hundred (100) feet. 25.38-15.02 Frontage on Two or More Streets or Parking Lots A. Fronta e on two or more streets - A business in a building facing on more than one 1 right-of-way shall be allowed the authorized sign area on each street which it faces, provided that the areas may not be accumulated on one (1 ) right-of-way and shall not exceed the allowed area on any one (1 ) right-of-way. Location and design of such sign combinations must be approved by the Design Review Process so as to eliminate clutter and incompatibility of signs. B. Frontage on Parking Lots - A business having frontage only on a common usage or public parking lot or a business which has a rear frontage on a common usage or public parking lot may be allowed a single sign on said frontage, on the basis of one (1 ) square foot of sign area per lineal foot of frontage on said parking lot not to exceed fifty (50) square feet. No such signs shall be closer than ten (10) feet from any other sign permitted hereunder. 25.38-15.03 Height A. Wall Signs - The top of such sign shall not be higher than the eaveline of the building on which it is located as measured from the under side of the eave and in no event higher than twenty (20) feet. B. Free Standing Signs - Except as otherwise provided herein, free standing signs shall be prohibited on a single parcel of property where there is more than one business. Where authorized for a single business , a free standing sign shall not be located on the public right-of-way and shall not exceed twelve (12) feet in height. The size of the free standing sign shall not exceed the limitations of Section 25.38-15 inclusive and shall be in lieu of any wall signs. 25.38-15.04 Second Story Businesses Businesses maintained exclusively on the second floor of a two (2) story building may be allowed up to fifty percent (50%) of the sign area authorized for businesses conducted in single story buildings by the Design Review Process. 25.38-15.05 Sign for Pedestrian Traffic Where the principle sign for a business is located so that it cannot be seen by pedestrian traffic, an identification sign, in addition to that otherwise allowed in this Article, shall be permitted. Such a sign shall be no larger than three (3) square feet (three feet on each side) and it shall be designed and located so as to not distract from the appearance of the building or violate the intent of this Ordinance. 25.38 (11 ) 25.38-15.06 Public Pricing of Merchandise on Display In addition to the other sign usage authorized herein, where merchandise is physically displayed behind shop windows or otherwise in view of the public, the price of each separate item of such merchandise may be indicated in letters or numbers not exceeding three quarters (3/4) of an inch in height attached or in near proximity to the displayed item. The intent there is to allow such pricing only when it would be a usual and proper adjunct to mer- chandising the product under consideration. 25.38-15.07 Public Pricing of Merchandise Not on Display In addition to the other sign usage authorized herein, where the goods or services, rentals or sales are not on physical display to the public, the price of such goods, services , rentals or sales may be indicated by a single sign or attraction board not to exceed eighteen (18) by twenty-four (24) inches and located no closer than one (1 ) foot from a window when facing public view, in letters and numbers not to exceed three quarters (3/4) of an inch in height. The intent , .there is to allow such pricing only when it would be a usual and proper adjunct to advertising the product or service under construction. 25.38-15.08 "Sale" Signs While a sale of goods or services is being conducted, a sale sign shall be allowed between one (1 ) and three (3) feet behind the glass line of the show window. Such a sign shall be in addition to, and shall not exceed fifteen percent (15%) of the total authorized sign area but in no event more than five (5) square feet. When improperly used, sales signs constitute a public nuisance and may be abated as such. 25.38-15.09 Listing of Business Associates In addition to the other sign usage authorized herein, each separate business shall be allowed lettering on or behind windows facing the public view indicating the owners, operators or business associates exercising the use, provided that such letterings shall be enclosed within a single area and shall not exceed a total of three (3) square feet. 25.38-15.10 Use of Attraction Boards by Night Clubs and Cabarets In addition to the permitted sign area, one attraction board to advertise night club, theater or cabaret entertainment shall be allowed provided that the location has the required off-street parking as set forth in the Palm Desert Ordinance Code. -No permit shall be issued, nor shall any person erect an attraction board until its design and location are approved as provided for herein. A. The maximum allowable size for an attraction board shall be twenty-five (25) square feet if facing on a street; or fifteen (15) square feet on each side if the faces are at right angles to the street. The advertising on the attraction board shall be limited to coming and current entertainment only. Attraction boards shall not be used to advertise rates or prices of attractions. 25.38 (12) r 25.38-15.11 Gasoline Service Stations Gasoline service stations shall be limited to those signs as approved by the Planning Commission as a part of their action on a conditional use permit and/or amendment thereto for the service station which shall in no event exceed the following limitations: (1 ) One double-faced free standing sign not to exceed thirty-six (36) square feet in area or not to exceed twenty (20) feet in height or the height of the building, whichever is less, and advertising only the name of the company. (2) One ten (10) square foot wall sign advertising the company name and/or operator. (3) One wall or ground sign, not exceeding eight (8) square feet in area or eight (8) feet in height for a ground sign, advertising the actual lowest price per gallon including all taxes at which regular, premium and unleaded gasoline are currently being offered. Any special conditions required for sale at such lowest price shall also be indicated. (4) One wall sign, not exceeding ten (10) square feet in area with the provision for changeable copy is permitted to advertise special sales and events related to nationwide and/or companywide special sales or events. No other temporary signs shall be permitted. 25.38-15.12 Signs in District and Regional Shopping Centers In addition to the wall sign area allowed for individual businesses, shopping centers in excess of three and one-half (32) acres of land shall be allowed one (1 ) indirectly lighted identification sign on each right-of-way. Such signs shall not extend beyond the property line or into the right-of-way and shall be used solely to identify the shopping center, shopping area or businesses or activities conducted therein. Relative to such signs, the allowable sign area shall be based on five (5) square feet of sign per acre. These signs shall not exceed twenty-five (25) square feet, shall have a maximum height of eight (8) feet, and shall not be erected without first having property approval as provided herein. 25.38-15.13 Sale and Rental Signs Commercial and industrial properties shall be authorized sale or rental signs on the following basis: Under 22 acres - 1 sign Over 22 acres, but less than 5 acres - 2 signs Over 5 acres - 1 sign per street frontage 25.38 (13) These signs shall not exceed three (3) square feet in area or four (4) feet in height and shall be designed and located in a manner satisfactory to the Director of Environmental Services. Such signs shall be removed upon completion of escrow or within thirty (30) days from the opeiing of escrow, whichever occurs first. 25.38-15.14 Interior Realtor Signs In lieu of any other pricing by signs authorized herein, real estate listings and other such supplemental advertising used in conjunction therewith may be indicated on not more than one sign and/or attraction board, no• larger than three (3) square feet in area. Such signs shall be located no closer than one (1 ) foot or further than three (3) feet from a window facing public view. Said sign shall be located on the interior of the window. The intent of this provision is to allow only such window pricing and other such integrated advertising matter as is deemed conservatively necessary and proper to the merchandising of the properties being advertised. 25.38-15.15 Signs in RM Zones - Sign Area A mobile home park shall be allowed one (1 ) shadow lighted or unlighted identi- fication sign not exceeding the equivalent of one (1 ) square foot of sign area per ten (10) lineal feet of frontage on each right-of-way upon which the business fronts. No sign shall have a surface area of greater than thirty (30) square feet when erected at right angles to the right-of-way. 0 Free standing signs - Free standing signs shall not exceed eight (8) feet in height. (2) Sale and Rental Signs - Mobile home park properties shall be authorized one (1 ) sale or rental sign while the property is actually for sale or rent. These signs shall not exceed three (3) square feet in area or four (4) feet in height and shall be designed and located in a manner satisfactory to the Director of Environmental Services. 25.38-16 GENERAL PROVISIONS The following general sign usage provisions and regulations shall apply for all signs. The basic intent is to protect the public and property owners against downgrading of aesthetic and property values. Therefore, any additional sign usage authorized hereunder shall be strictly construed in its application. 25.38-16.01 Each sign shall be submit to the Design Review Board process prior to its erection. In the case of new developments, a signing program shall be sub- mitted as part of the Site Plan Review procedure. 25.38-16.02 Sign Review Criteria All signs which are regulated by this Article shall be submit to the approval of the Design Review Board Process. In approving or rejecting a particular sign permit, the reviewing body shall be submit to the following review criteria: (1 ) That the sign is necessary for the applicant's enjoyment of substantial trade and property rights; 25.38 (14) " (2) That the sign is consistent with the intent and purpose of this Article and Zoning Ordinance; (3) That the sign does not constitute a detriment to public health, safety, and welfare; (4) That the size, shape, color and placement of the sign is compatible with and bears a harmonious relationship to the building it identifies; (5) That the size, shape, color and placement of the sign is compatible with and bears a harmonious relationship to the neighborhood and other signs in the area; (6) That both the location of the proposed sign and the design of its visual elements (lettering, words, figures, colors, decorative motifs, spacing and proportions) are legible under normal viewing conditions prevailing where the sign is to be installed. (7) That the location and design of the proposed sign does not obscure from view or unduly detract from existing or adjacent signs; (8) That the location and design of the proposed sign - its size, shape, illumination and color - are compatible with the visual characteristics of the surrounding area so as not to detract from or 'cause depreciation of the value of adjacent developed properties; and (9) That the location and design of a proposed sign in close proximity to any residential district does not adversely affect the value or character of the adjacent residential district. 25.38-16.03 Signs Facing Private Property Prohibited All signs authorized hereunder must be placed on the side of property facing on public or private right-of-way. 25.38-16.04 Required Information on Signs -Each sign shall have the name of the maker, the date of the erection and the permit number. Such information shall be clearly legible and on the lower right hand corner of the face of the sign in a conspicuous place. 25.38-16.05 Proper Maintenance of Signs The user, owner or leasee of a sign authorized hereunder shall maintain it in a manner satisfactory to the Director of Environmental Services or his authorized representative. All signs shall be maintained in a neat attractive condition and in adequate repair. 25.38-16.06 Color of Signs All signs regulated by this Ordinance shall contain no more than four (4) colors. Black and white shall be considered as colors. 25.38 (15) r 25.38-16.07 Internal Illumination - Size Reduction If internal illumination, as opposed to exterior lighting, is authorized to illuminate any sign, one-half (1/2) of the otherwise authorized sign area shall be permitted. Excessive glare shall be eliminated. 25.38-16.08 Glare from Signs All illuminated signs in all zones shall be designed in such a manner as to avoid undue glare or reflection of light on private property in the surrounding area, in no event shall any sign exceed ten (10) candlepower at ten (10) feet from the face of the sign. 25.38-16.09 Location of Right Angle Signs Right angle signs on faces of building shall not extend over eighteen (18) inches beyond the face of the building where located unless supported on the marquee. No right angle sign shall extend below eight (8) feet from the sidewalk or the right-of-way. Right angle signs supported by posts or standards shall not extend beyond the property .line or into the public right-of-way. 25.38-16.10 Obstruction of Passage Signs shall not be constructed so as to obstruct any door, window, or fire escape of any building. 25.38-16.11 Maximum Sign Area Limitation Unless otherwise authorized by this Article, regardless of the zone where located, no sign shall exceed the maximum area allowed to advertise the use being made on the premises. 25.38-16.12 Exceptions to Sign Limitations Nothing herein contained shall prevent the erection, construction or maintenance of official traffic, fire and police signs, signals, devices and markings of the State Department of Transportation, the City Council or of other competent public authorities, or the posting of the notices required by law. 25.38-16. 13 Special Permits (1) Nothing herein contained shall prevent the City Council from granting a temporary special permit or otherwise permitting, on such terms as it may deem proper, signs or the like advertising or pertaining to any civic, patriotic or special event of general public interest taking place within the boundaries of the City when it can be found that same will not be materially detrimental to the public welfare, interest or safety, nor injurious to adjacent property or improvements. (2) Grand opening may be approved by the Director of Environmental Services subject to appropriate conditions. 25.38-16.14 Imitation of Traffic Signal No person shall place, maintain or display upon, or in view of any street or highway any unofficial sign, signal , or device, or, any signal , sign or device which purports to be or resembles an official traffic sign or signal or which hides from view any official traffic sign or signal . Any such signal may be abated forthwith. 25.38 (16) 25.38-17 SPECIAL PURPOSE SIGNS 25.38-17.01 Trade Construction Sign One (1 ) unlit sign advertising the various construction trades shall be per- mitted on construction sites during the period that valid building permit approval exists. Such signs shall not exceed three (3) square feet per 20,000 square feet of land area with a maximum of thirty-two (32) square feet in area and shall be removed before a notice of completion is issued for the building being constructed. No trade construction signs shall exceed eight (8) feet in height. 25.38-17.02 "No Trespassing" Signs A "No Trespassing" or "No Dumping" sign not exceeding three (3) square feet shall be authorized for each parcel of property in addition to other authorized signs and shall be located and designed to other authorized signs and shall be located and designed thereon in a manner satisfactory to the Director of Environmental Services or his authorized representative. 25.38-17.03 Land Subdivision Signs Signs advertising land subdivisions shall be limited to one (1 ) double-faced sign of thirty-two (32) square feet per side, placed at a right angle to the street or two (2) thirty-two (32) square foot signs facing the street. Such signs shall be at least two hundred (200) feet apart and shall be placed upon the subdivision or on land leased by the subdivider. No such signs shall be removed at the end of two (2) years or when ninety (90%) percent of the sub- division is sold, whichever occurs first. These signs shall not be illuminated. 25.38-17.04 Lease Potential Sign One (1 ) sign advertising lease potential for future development, not to exceed twelve (12) square feet in area, fifteen (15) feet from any property line, shall be permitted for a single parcel multiple unit development. However, such a sign shall not be erected until Design Review Board approval is received for the pro- posed project, and all such signs shall be removed before a notice of completion is issued for the building or upon expiration of the Design Review Board process approval . These signs shall face the street and shall not be illuminated. 25.38-17.05 Signs on Awnings, Etc. Painted, non-illuminated or indirectly lighted signs may be permitted on the borders or marquees, canopies, awnings, arcades or similar structures or attach- ments if located and erected in a manner satisfactory to the Director of Environmental Services or his authorized representative. Such signs shall be included in the total authorized sign area. (1 ) Signs - Marquees and Canopies - Indirectly lighted or shadow lighted signs shall be permitted on the upper or lower surface of fixed marquees and similar structures, the front face of which faces the public right- of way, provided that the outer dimensions of such signs shall not exceed sixteen inches (16") in height, and provided further that each letter or image on such a sign does not exceed twelve (12) inches in height. The location and design of such signs must be approved by the Director of Environmental Services or his authorized representative. Such shall be included in the total authorized sign area. 25.33 (17) 25.38-17.06 Political Sign Regulations Applicants for political signs, as defined herein, shall comply with the follo-aing requirements: (1 ) The applicant shall post a One Hundred Dollar ($100) cash bond with the City to guarantee removal of the political signs. (2) Each sign shall not exceed five (5) square feet in area. (3) The signs shall not be located closer together than five hundred (500) feet. (4) No political signs shall be allowed in any residential zone. (5) Such signs shall not be nailed to trees, fence posts or public utility poles and shall not be located in the public right-of-way. (6) All political signs shall be removed within ten (10) days after the election date or the bond posted shall be forfeited and the City shall use whatever part of the bond money as is necessary for removal . Any amount of the bond remaining shall be refunded upon request made within ninety (90) days after the election. No political signs will be posted earlier than forty-five (45) days prior to an election. (7) The One Hundred Dollar ($100) bond requirement herein shall also apply to signs located at campaign or party headquarters. (8) No fee or permit shall be required for the right to erect political signs but the applicant, or his agent, shall file with the Director of Environmental Services, a map or sketch, or otherwise adequately locating where the signs will be erected. (9) The City shall establish a separate account to be entitled "Political Sign Removal" for the purpose of accounting for these monies. Surplus monies from this account will be used to remove signs illegally posted without a bond. (10) No signs shall be permitted on trucks, automobiles, trailers, or any other movable vehicles except for bumper stickers or other equivalent stickers not exceeding five inches by twenty inches (5" x 20") in size. 25.38-17.07 Signs for Public and Quazi-Public Uses Directional and public convenience signs for public and quazi-public uses may be permitted on public property. The design must conform to standard directional sign specifications promulgated by the Director of Environmental Services and approved by the Design Review Board. The total number of signs allowed shall be based on the minimum number necessary for adequate public identification as determined by the Director of Environmental Services. 25.38-18 ENFORCEMENT 25.38-18.01 Territorial Application of Ordinance The provisions of this Article shall apply to all territory within the City of Palm Desert. 25.38 (18) u . f 25.38-18.02 Duty to Enforce Ordinance It is the duty of the Director of Environmental Services to enforce all of the provisions of this Article. 25.38-13.03 Interference with Enforcement It is unlawful for anyone to interfere with the Director of Environmental Services in the performance of his duties. 25.38-18.04 Compliance with Ordinance: Nuisance: Abatement The Council hereby determines that the public peace, safety, morals, health, and welfare, require that all signs and advertising structures heretofore constructed or erected in violation of any Ordinance of the City of Palm Desert in effect at the time such sign was constructed or erected, be and they are hereby made subject to the provisions of this Ordinance. Such signs shall be made to conform and comply with such requirements as soon as reasonably possible after the effecting date of this Ordinance. All. signs and advertising structures which are not made to so confirm and comply within a reasonable time shall be and they are hereby declared to be public nuisances and may be abated in' the manner provided by Ordinance No. 24. 25.38-18.05 Removal and Amortization Period Any sign and outdoor advertising structure or sign which is non-conforming to the requirements of this Ordinance, either by a variance previously granted or by conformance to the existing sign regulations at the time of the initial permit for said sign was issued, shall either be removed or brought up to Code requirements within the period of time prescribed herein. Such nonconform- ing signs may be abated forthwith by the following schedule: The Schedule, based upon the remaining value of the sign, is determined on the basis of the cost of the permit at the time that the sign was installed. 25.38-18.06 SCHEDULE I Original Permit Value of Sign Period for Removal $ 10.00 or Less Immediately $ 10.01 to $ 500.00 1 year $ 500.01 to $1 ,000.00 2 years $1 ,000.01 to $2,500.00 3 years $2,500.01 to $5,000.00 4 years OVER $5,000.00 5 .years 25.38 (19) . 25.38- 18.07 Ad Hoc Sign Amortization Committee Within thirty (30) days after the effective date of this Article, the City Council shall , by resolution, establish an Ad Hoc Sign Amortization Committee. Said Committee shall establish the appropriate value or amortization period for any sign which is presented by the .owner of said sign. (1 ) Membership The Committee shall consist of at least seven (7) members: a. Consisting of one of each of the following: One representative from the Chamber of Commerce One representative from the Board of Realtors One Councilperson One Planning Commissioner One Design Review Board Member b. One from any of the following fields of endeavor with a maximum of two: Attorneys Accountants Construction Building and Design (2) Selection The City Council shall select the representatives from the Chamber of Commerce and Board of Realtors from a list of three provided by each group. (3) Termination The Committee shall exist for a six (6) month period after its establishment. (4) Procedure An owner of a sign who objects to the proposed amortization period for his sign may request a reevaluation by the Sign Amortization Committee. Such a procedure shall be initiated by the filing of a request for re- evaluation with the Director of Environmental Services who shall call a meeting of the Committee to make a judgment. Upon notification by the City of the existence of a non-conforming sign and the City's estimated amortization period established by the utilization of the Schedule, the owner of said sign may appeal said established time period to the Ad Hoc Amortization Committee. If the appeal includes a request based upon an existing lease, said appeal shall be accompanied by a notorized copy of the signed maintenance lease in effect on January 1 , 10,76. (5) Criteria of Evaluation The Amortization Committee shall establish the amortization period for any sign submitted to them based upon: A. Permit value of the sign at the time of original construction. B. Special circumstances applicable to the sign such as it being an integral construction element of the building, whose removal would require a major modification of the structure; or if the nonconforming character of the sign is determined by the Board to be so minor as to create an undo hardship upon the owner. 25.38 (20) (6) Actions of the Amortization Board The Board may affirm the established amortization period or establish a new amortization period for a sign under consideration. However, no extended amortization period shall exceed an additional five (5) years. (7) Confirmation of Board Actions The City Council shall confirm or deny and refer back to the Committee for reconsideration, all findings of the Amortization Committee within fifteen (15) days after their decision. 25.38-18.08 Uncertainty of Article Provisions Whenever the criteria is uncertain as to the ambiguity of the provisions, the applicant shall be referred to the Planning Commission for determination. The Planning Commission shall then authorize the sign criteria which best fulfills the intent of this Article. 25.38-19 EXCEPTIONS PROCESS The Planning Commission may approve exceptions relating to size, number and loca- tion of signs after a Public Hearing in instances where an applicant is faced with exceptional circumstances because of type or location of business , or is trying to achieve a special design effect. The applicant must show that: A. The sign will be integrated into the architecture of the building; and B. The sign will not be detrimental to neighboring businesses or the community in general . The approval of exceptions shall be consistent with the provisions of Section 25.39-5.01 . 25.38-20 DISCONTINUANCE OF A BUSINESS Within ninety (90) days of the discontinuance of a business in any commercial or industrial zone or before a new business occupies the building, whichever comes first, the sign owner, his agent, or the property owner shall remove all nonconforming signs and the wording advertising or relating to the discontinued business from all conforming signs. 25.38-21 NONCONFORMING SIGNS MAINTENANCE Except for normal repair or maintenance not exceeding fifty (50) percent of the value of the sign, no sign in existence upon the adoption of this Ordinance shall be modified, altered, moved or replaced, unless it is made to comply with the pro- visions of this Ordinance. 25.38-22 SEPARABILITY If any section, subsection, sentence, clause or phrase of the Ordinance is for any reason held to be invalid or unconstitutional by the decision of any court of competent jurisdiction, such decision shall not affect the validity of the remaining portions of the Ordinance. The City Council hereby declares that it would have passed this Ordinance, and each section, subsection, sentence, clause and phrase hereof irrespective of the fact that any one or more of the sections, subsections, clauses or phrases hereof be declared invalid or unconstitutional . 25.38 (21 ) •25.38-23 PENALTIES Any person, firm or corporation willfully violating any of the provisions of this Ordinance shall be guilty of a misdemeanor and, upon conviction thereof, shall be punishable by a maximum fine of not more than Five Hundred ($500) or by imprison- ment for a period not exceeding six (6) months, or both such fine and imprison- ment. 25.38 (22) N a � V .aC9 � s E W W m 2 W m 0 J x. 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W o `< rem e A')Vt3RT1STNG - ler.al aspects, 67 _ N regulations �� ' t✓ m0 "Recommendations for Signs" Torrance Planning Comm. 19673R ` tir� 1��' �"• � ` • y���-."��� ;sf.�ifr�:1 wt 1F111t` �_�qS�\ ` e\p ^� S i • ` y y �' �Y3if \Fda95 ► Rp . otc\ Qom" CES� 1 M La\ �` pplsl�Nvca SE QUE EM t �J NO 1; i SALL �V ^ c 4� FORD SERVIC 1 1 ��1 jry�1� ,. 11c>ltEOMPEETE SERVICE FOR RE"h\JT �i �w � i I�ODfkN UNf(/,PN/SHED 2 BEDROOM UNITwTIO Enghe, • A ♦1 1 OXX '` � •"8."a LINOLEUM � 'SCREENS-WINDOWS 1 a LIGHT FIXTURES WALLPAPER \ -s CHEVRON 32.9 y• aC91 -+�—S = °' I ` SUPREME May 8, 1967 Gentlemen: This booklet is a brief review of sign standards now being studied by the City of Torrance Planning Commission. The Planning Commission and the Ad Hoc Sign Committee have held hearings with local architects, Chamber of Commerce representatives, and representatives of the sign industry. These study meetings have led to the recommendations herein briefly presented. The Planning Commission now wishes to invite you to participate in the formulation of adequate and reasonable sign standards. A meeting of the Planning Commission to review signs is scheduled for Wednesday, May 10, 1967, at 7:00 p.m, in the Torrance City Hall Council Chambers. This is your opportunity to obtain additional information on the proposed standards prior to Planning Commission and City Council action. Your suggestions and comments, both pro and con; will be welcomed and studied by the Planning Commission in their recommen- dations to the City Council. If you are unable to attend this meeting, you may submit your comments to the Planning Commission by letter to the Planning Department prior to the meeting. If you have any questions on the sign standards please contact the Planning' Department of Torrance (328-5310, Extension 261) and speak with either Les Dwyer or Jim Hagaman. Very truly yours, C. M. Shartle Planning Director CMS:jh it I BACKGROUND Over the last several years Torrance has been confronted with the rapid growth of man-made urban ugliness. The business and commercial development has proceeded at such an accelerated pace that little time and thought has been given to the visual conse- quences of this development. It is probable that numerous and garish' signs contribute most heavily to this blight; but, in addition, we find that overhead utilities, unlandscaped thoroughfares, and poor street furniture all contribute to the total picture. A six-point program for aesthetic improvement within the City of Torrance has been proposed by the Planning Department. Signs are only one point of this overall program. Other major studies include: underground utilities, Architectural Design Review Board, landscaping of public and private areas, improved street furniture, and oil well beautification. The purpose of this report is to present suggested changes in the use of signs within the City. Sign regulations are normally divided into aesthetic and safety or structural requirements. This report will not deal with structural requirements for signs, but will concentrate on size, location on sites, location in various zones, type and illumination. Signs have two basic functions: one to identify, the other to advertise. Identifying signs serve to tell the name or use of any building, property or business. Advertising signs relate -1- to goods or services sold or otherwise available on or off the premises on which the sign is located. It is with the realization that signs provide a service to the public and help the individual businessman that we approach this study. The Ad Hoc Committee feels that 'if the intent and purpose of signs is to be fully realized, certain reasonable controls are necessary to avoid the competition between businesses as they try to catch the eye of the public. Such competition leads only to the blight we are now beginning to observe along some sections of the commercial streets in Torrance, especially along Hawthorne Boulevard. Community Support: The success of any new sign ordinance will depend mainly upon the attitude of the public, the business community and the officials of the City, both elected and appointed. No ordinance can improve a community unless the need for change is understood and desired by the community as a whole . General Program: The signs reviewed within this report are major types of business signs presently used within the City of Torrance. Many existing signs may need to be revised or removed to comply with any new sign ordinance. Some existing signs may continue in use as nonconforming until such time as the business is discontinued at the present location. The Sign Review Committee: Most cities of an upper middle class residential nature control the aesthetic character of their cities by use of a Sign Committee that reviews all applications for new buildings, alterations and additions to existing buildings, and reviews all permanent signs. -2- A Sign Review Board should include within its membership lay persons, architects and designers, and members of the Planning Commission. Any ordinance designed to control the size, color and location of every type of sign would be too cumbersome to be objective and would lead to difficulties in interpretation and enforcement. A Sign Review Board could pass on all permanent signs to see that they would be aesthetically compatible to the architectural design of the building and the character of the adjacent area. Amortization Period: As recommended by this report, all nonconforming signs shall be removed within three years, or application for waiver shall be made to the Planning Commission. Any appeal from a decision of the Planning Director would be made to the Planning Commission. With proper enforcement a new sign ordinance should improve the overall appearance of signs within the City in a relatively short period of time. With the help and understanding of the business community, the enforcement of a new sign ordinance should not present any major problems, and should help the community to achieve individual identity within the South Bay Area. II TYPES OF SIGNS This pamphlet omits billboards, The signs reviewed herein are the major types of signs used by the business community. In general, no flashing lights or moving parts would be used on signs, except as approved by the Planning Commission as a waiver application. -3- A. Wall Signs Wall signs are any sign painted or attached parallel to the wall facing of a building and not projecting more than 18 inches from the building face and to identify or advertise a business, service or product provided within the building, wall signs shall not project above the apparent flat roof or eave line. PROPOSED RECOMMENDATIONS: 1. Wall signs may be permitted with any 11C" or "M" use where the maximum area shall not exceed 15% of the parallel exposed street wall facing or 15% of the exposed front 50 feet on a side wall with a maximum sign area of 200 square feet on any one wall facing. When used with any R-3, RR-3, R-4, or R-5 use the maximum wall coverage shall be 10% of the wall panel area where sign is located and not to exceed 40 square feet in area. 2. All wall signs not painted on an exterior wall shall be of rigid materials, other than paper or cloth. 3 . Name plates, identification signs, and notices, not exceeding one square foot in area, may be used in all zones, not to exceed three in number for any one occupancy. E 1� � d4V$M(5 11115!16X I141141,61(f����� e t n•6A a Examples of Wall Signs -4- B. Roof Signs Roof signs shall be any sign supported by the roof of a building or placed above the apparent flat roof or eaves of a building and identifying or advertising a business service or product provided within the building. �y 288p. 14. R s^° CA VICTOR . Y bf .* /� F � ^E.i.•. �.srp -.. u ,a „ Col4.Ed APPLIANCESh EAIFE\6ERVICE ��SFNTAL'-CTIR UFEA'r 0 ....•'% c EEN ' N i oft 1 AIPJPJLJAJYCE SALES & SERVICE CV570}M1ER.PgkKlflG � il�r•v ii''R$};4'h.....�s.W�(�'` ,,�s•''X 1§Cr i•.-a..k�.—ia,� _+I ;' � . 'I� r "f�"er"A "S. •.: !. � a"° Ti'�'vtr. ''�' SEB '^ ,� yt 3l . k 'i.-,� r- �,r�' . 5+i•; j ;� . z s • s .:rer,�: "'�._ E`z�`��.�zv�-`�.sy.n" '..7d". aT� '`� Examples of Roof Signs PROPOSED RECOMMENDATIONS: 1. A roof sign may be used with any "C" or "M" use and shall be architecturally compatible to the design of the building. The sign must be in proportion to the area design of the building. 2. One double faced roof sign structure may be permitted for each building having not less than a. 150 foot street frontage and a minimum of 35 feet in height, not including the sign, 3. A roof sign shall not be used on the same building occupancy as a projecting sign. 4. A sign structure shall not exceed 15 feet above the apparent flat roof or eave line. 5. One square foot of total sign area per face shall be permitted for each front foot of property that the sign faces, not to exceed 300 square feet per facing. I -5- C. Ground Signs Ground signs are erected upon or supported by the ground, detached from the building structure, and used for advertising or identification of a business, commodity, or service offered for sale on the premises, PROPOSED RECOMMENDATIONS: 1. A minimum of 200 feet of street frontage shall be required for a ground sign. Corner sites may use both street facings to meet minimum required frontage, r 1 { S • eo�K ire"• ',' ��/ �—k ,���_ OFFICE SPACE - LEASE \ } PHpT u. '1�I a 3706381 r «, 1 1 esc opt Sllli��F1AY t • e ^ BARBER S90P z I Rum=— STQP��O �• '{j1 � CLEANERS �'^ARN ET _ {. 1� REAL ESTATE �: �� d`!� �ra � W � � � { A iV Z SA S QUAE •t 1. MM • er R Xi ♦ - - / � —_ .. ��✓� \\...i [4�r EcIRECOftDS -1 aI'a•' �.+ r YY�� 77, . t I ACCUVl4 G1.ENDALEoaf 11ughes FEDERAL ! t SAVINGS ! @ �j f ! s LINOLEUM SCREENS-WINDOWS LIGHT FIXTURES WALLPAPERufE� IVWuGIES 1 1 Examples of Detached Signs -6- 2. The area of a sign shall be measured as one square foot of sign for each two and one-half feet of street frontage the sign is to face, to a maximum area of 40 square feet for any R-3, RR-3, R-4 or R-5 zone; 160 square feet for any C or M zone; and 200 square feet for any shopping center. More than one sign may be permitted on a site, 3. The height of any sign shall be a maximum of 25 feet, except a sign may be increased to a height of 50 feet if the ratio of sign area to height approximates one foot of height for each four square feet of sign area, 4. Ground signs shall be used for identification only and may give the name, .address, and type of business or service. 5 . Ground signs as used within a shopping center (three or more stores having common parking facilities) : a. Maximum of one ground sign per street facing to identify,- the shopping center; and b. Signs shall advertise shopping center and store types. 6. Ground signs shall only be used when the main building is set ' back from the front property line 28 feet or more. 7 . A minimum distance of 200 feet shall be maintained between any two ground signs on the same property. Examples of Improved Service Station Sign Design I -7 D , Projecting Signs Projecting signs are any sign projecting 18 inches or more from the face of a building, perpendicular to the building face, or extending beyond a street property line. Included under this same heading would be marquees and signs suspended from a canopy, arcade or catilevered covered walkway. Projecting signs may be permitted in any I.C" or "M" use under the following conditions: PROPOSED RECOMMENDATIONS : 1. A projecting sign shall require a minimum street frontage of 100 feet, except when located under a canopy; 2 . A projecting sign shall not extend above the apparent flat roof or eaves line of the building and shall not be used on the same building as a roof sign; 3. Signs projecting into a public area shall be so constructed as not to be an obstruction to the flow of traffic; 4. The maximum projecting sign area for any building shall be 100 square feet of sign area; 5. One projecting sign shall be permitted for each street facing of a business ; and 6. The 'signs shall be proportional to area and architecturally compatible to the building. `RCA VICTOR l `r e t S `R + Y s ,•`" { `ems`. 'iwc�.. 2r1 { 1 ' n •, � � � � ,�a• Cn' ti �� A 1 F.- y �. Examples of Projecting Signs -8- E , Window Signs A window sign is any sign painted on or attached to a window or within three feet inside of the window and designed to be viewed from the outside of a building, window signs may be permitted in an}? 'IC" or 'IMII use under the following conditions: PROPOSED RECOMMENDATIONS : 1, Permanent window signs; Any sign intended for use over an extended period of time, a. To be in proportion to the total window area, not to exceed one quarter (25%) of the area of any window frame and total window and wall sign not to exceed 15% of any wall elevation; and b, A permit shall be required before any permanent sign is attached or painted onto a window, 2. Temporary window signs : Any sign intended for use during a limited period of time, not exceeding 30 days. '41•aa �• ~�i �.:�F(1C Y.I '+foe �os —"7 = 1't w ^ a'Y •.e�` " " t� • �n !�(��N S� 4F �E/'R 3 # pr � {i ��e ✓ mac. el tl�, �; ^, ae I _ 1,9 ZC F?�7� r1� �'� Ott 'lll IR1 1��7�}+ 1 � 3L L -5- Z '' t !l �•s 1' � ~ f�, - ,rr��pp��(( �yyqq•• 1 {Rn{n''f{{f � je�(ifl�'� �$'r_+ TAT � ,•��_O II Roast SuNiii Examples of Window Signs -9- a. No permit shall be required for a temporary window sign; and b. Total area of all window signs, both permanent and temporary shall not exceed one quarter (25%) of the window area. F. Temporary Signs A temporary sign would be any sign that is intended to be displayed for a short period of time only, PROPOSED RECOMMENDATIONS : 1. Signs for the Sale, Lease or Rental of Property a, Maximum total area of any one sign- (1) Any R-1, R-H, R-2, P 1, z feet and if detached from building not to exceed 5 feet in height, not to be illuminated; (2) Any R-3, RR-3, R-4, R-5, or R-P zone or use to be 12 square feet and if detached from building not to exceed 10 feet in height; and (3) Any "C" or "M" zone or use to be 50 square feet and if detached from building not to exceed 10 feet in height. b, One sign per street facing. C. No sign to extend above eave line, parapet wall, or apparent flat roof line, d. Sign to relate to property where erected only. e. Sign to be removed within 30 days after sale, lease or full rental of property. f. One open house sign, a maximum of 3 square feet in area, may be displayed during hours unit is open to the public and a maximum of four flags may be displayed during hours of open house and no off-site open house signs or flags may be displayed. 2. Construction Signs a. One sign structure for each 600 feet of frontage or part thereof, may be used in any "R" , "C" or "i•1" zor_e. b. No construction sign shall be erected before a building permit and/or business license is issued. c. No sign to remain longer than 30 days past issuing of the certificate of occupancy or after building permit expires. -10- d. Maximum total area of signs for any one street facing as follows: (1) Any R-1, R-H, R-2 , P-1, or A-1 zone or use to be 12 square feet and not to exceed 5 feet in height; (2) Any R-3, RR-3, R-4, R-5, or R-P zone or use to be 100 square feet and not to exceed 10 feet in height; and (3) Any "C" or "M," zone or use to be 150 square feet and not to exceed 20 feet in height. 3. Subdivision Signs a. One sign per street facing. b. Sign area not to exceed 300 square feet measured at 312 sq. feet of sign area for each living unit. C. Signs not closer than 500 feet to any other sign on the same side of the street of the same subdivision. d. Signs may be illuminated providing all lights are directed away from all other residential areas . e. Subdivision signs shall be on the site of property for sale or lease only. f. No sign to exceed 20 feet in height. 4. Agricultural Produce Sale Signs a, one unlighted single or double faced sign, located not nearer than 10 feet to any street or highway upon which such property fronts; not to exceed 12 square feet in area per face, and pertains only to the sale of the products produced upon the premises . 5. Political Signs a. Signs shall not exceed 16 square feet in area. b. Signs shall not be located on public property. c. No political sign shall be lighted. d. All political signs to be removed within two weeks after election. • e. No permit is required for political signs. f. Maximum height shall be 10 feet. -11- G. Miscellaneous Types of Signs PROPOSED RECOMMENDATIONS : 1. Awnings and Valance Signs a. All signs painted on or attached to an awning or valance shall be subject to approval by the Planning Director. Q. b. Only the name or type of the bi.siness and the street address may be placed on an awning or valance. 2 , Courtesy Signs and Historical Plates a, All such signs shall be subject to approval by the Planning Commission for location and size, 3 . Bench Signs a, All bench signs including the placing and number shall be subject to approval by the Planning Commission. b. Maximum of 2 square feet of advertising copy per bench may be used in a residential area. 4, Bulletin Boards a, All bulletin boards for quasi-public use only and visible from a public street shall be subject to approval by the Planning Commission for size and location, 5. Bunting and Flags (excluding governmental flags) a. Any bunting or flags used in advertising should be approved by the Planning Commission for number, color, size, location, and length of duration shown, except for residential open house. 6 . Miscellaneous Temporary Signs A miscellaneous temporary sign is any type of sign for which a permit is not required, and would not fall under any other type as reviewed within this ordinance. a. Any sign type not covered under another heading within this report, may be permitted only after approval by the Planning Commission, b, A temporary sign may be approved by the Planning Commission to advertise a special event, where the: (1) number of signs; (2) location of each sign; -12- (3) length of time signs are to be used; and (4) removal of the signs after the event; shall be made conditions of approval. 7 . Directional Signs a. Any sign on private property for the direction of traffic may be permitted, not to exceed one per street opening and maximum of 5 square feet in area. 8 . Governmental Signs a. Any sign as required in public service shall not require a review or permit. 9. Signs on Vehicles A vehicle sign is any sign painted on or permanently attached to an inoperative vehicle, or such that the sign must be removed from the vehicle before it could legally traverse a public street. a. Any vehicle with advertising attached, when such vehicle is inoperative, and/or not currently licensed to travel a public street shall be considered to be a ground sign or billboard and should be regulated as such except as specified herein. b. No advertising placed on or attached to a vehicle may be illuminated. C. No vehicle may be used as a billboard and moved about the City on public streets or parked on a public street or other public area. H.. General 1 . All permanent signs permitted by this chapter shall be subject to review and approval by the Planning Director as to the policies of the Planning Commission regarding the compatibility of the sign to the architecture of the building, the proportion of the sign to the wall area, the location of the sign on the premises , and are not dissimilar to existing signs in general use within the area. 2 . Any sign which exceeds any standards set forth within this chapter may be appealed to the Planning Commission in the same manner and fee as for a waiver application. 3 . The Planning Commission shall establish a Sign Review Committee to hold public hearings on all sign applications which come before the Commission. -13- 4. The Sign Review Committee shall be composed of one member each • of the Planning Commission, Torrance Beautiful Commission, Citizens ' Advisory Committee and two members from the architecture and/or design professions . A function of this Sign Review Committee is to review all signs which either exceed the sign standards in the City or the signs referred to the Planning Commission by the Planning Director which do not meet the policies of the Planning Commission or the Sign Review Committee regarding color, design, shape, or other considerations . The general criteria to be used, but not restricted to, by the Sign Review Committee in making their recommendations are : a. Are the signs in proportion to the building they serve, i.e. , does the height and size of the sign relate to the height and size of the building or are the two incompatible? b. The location of the sign on the premises. Is the location of the sign proper, i .e. , does a sign or signs on surrounding parcels block the view of this sign; does a building or structure interfere with the viewing of this sign; do utility poles or lighting poles block the sign; does the location of the sign interfere or confuse the readability of traffic control devices (signals) ? C. Supporting units to signs shall present an uncluttered appearance. 5 . The decision of the Planning Commission shall be final in all sign matters . 6 . No flashing, scintillating, moving parts, or rotating signs shall be used in any zone. 7 . All permanent signs shall be of approved rigid materials and maintained in good repair. Signs shall conform when repainted or modified in any way. 8. All nonconforming sings shall be removed within three years. 9. No sign to exceed 25 feet in height, except: a. A projecting sign shall not exceed the top of parapet wall or eave line. b. Roof signs shall not exceed 15 feet above apparent roof line. c. A wall sign shall not extend above the eave line or parapet wall. -14- d. A temporary political sign shall not exceed 10 feet in height, 10. No sign shall be attached to a tree, fence post, public utility pole, or on public property, 11. Existing signs may be reused by a new business at the same location, if approved by the Planning Director for the new business and the sign conforms to the existing sign ordinances and would not be a nonconforming sign subject to removal within a stated period of time, 12. All temporary signs other than those mentioned in the classifi- cations above shall be subject to approval of the Planning Commission PP g for size, design, location and use, 13• For the purposes of this ordinance the following signs shall not be included: a. Official notices issued by any court of public body or officer; b. Notices posted by any public officer in performance of a public duty or by any person giving legal notice; and ' . C. Directional warning or information structures required by or authorized by law or by Federal, State or County authority. 14, . All signs shall be removed within 3 months when business is discontinued at location, 15. Not more than one brand name or trademark shall be used on any sign. -15- •� CITY of SAN DIEGO 1,108 •'C.' Sl',.;'+ �,cran'="fo. Ca! fsrn;a MEMORANDUM . r�A'� IN i V✓!, Y ' FILE NO.: DATE March 24, 1971 TO The Honorable Mayor and City Council FROM James L. Goff, Planning Director SUBJECT: Proposed Sign Legislation The Planning Commission, having reviewed the attached Summary Report - City Wide Sign Study, unanimously acted to direct the Planning Department to: a. Immediately prepare legislation designed to eliminate billboards , rooftoglflashing, rotating signs and other visual nuisances . This legislation should include an amortization provision together with appropriate provisions to insure compliance with these regulations . b. To commence immediately on studies leading towards appropriate controls for large, free-standing and projecting signs . c. To undertake during next year's Work Program studies of the sign district proposals as outlined in the attached report. It is anticipated that regulations relative to Item "a" above can be completed and made available to the Commission within about six weeks . Hearings on these proposals could occur by June of this year. Regarding Item "b", it is anticipated that studies would be completed and proposed legislation prepared within the next four to six months . Proposals emanating from the third recommendation of the Commission are anticipated to be completed in the mid-Quarter of this coming Fiscal Year. James L. -Goff Planning Direet(yr JLG:mb Attachment ''.)pm a..IGO `. J t SUMMARY REPORT CITY WIDE SIGN STUDY BACKGROUND One of the national goals expressed by the current administration is the correction of the many environmental abuses which dispoil our natural scenic beauty. In many cases such abuses have reached the point where their correction is critical to our national health, safety, and general welfare. One major aspect consists of visual pollution of the environment resulting from overcommercialization which relates to ex- cessive and uncontrolled signing. Signing, which represents a major contribution towards visual pollution has been of ever- increasing concern to all levels of government in recent years . For example, the Highway Beautification Act of 1965 attempted to provide effective con- trols to limit signs on the Interstate Highway system. Many states including California, have attempted to establish affective controls limiting signing on interstate highway systems. Hawaii is a notable example of a state which has legislated against visual pollution (signs) by reason of their size, location, movement, content, coloring and elimination. Hawaii 's regulation eliminates bill- boards as a permissible sign and strictly controls the area of roof top signs. Wall signs are favored in the ordinance. The fact that visual pollution exists in our urban areas is ironic in view of the many federal , state, and local problems which have as their prime objective the need to clean-up our environment. Overhead utilities are being undergrounded. Federal grants are available for open space and urban beautification and freeways are landscaped, to cite a few examples. However, signing still persists as a visual jarring element in our environ- ment. The City of San Diego through recent hearings updating the com- mercial zones has given considerable attention to the growing need for establishing effective limits on signing. In addition, the need for more effective legislation is strongly reflected and supported through the City's community planning programs. As indicated, improvements to sign controls within individual com- mercial zones were considered but not approved as a part of the original commercial zone revisions adopted by the San Diego City Council in 1970. Although the Planning Commission, after many lengthy workshop meetings and public hearings, approved and recommended commercial zones with sign criteria contained within each separate ordinance. The Council in its deliberation decided that the new commercial zones should not attempt to change existing signing criteria. This decision was based on recorimenda- tions of the sign industry that the proposed changes were too drastic 1 while conversely a large group of interested citizens felt that the proposals were greatly inadequate as a result of excessive modifications and compromises. In adopting the revisions to the commercial zones, which in essence retained all of the previously existing sign controls the City Council directed the Planning Commission and Department to initiate a city-wide study on signs and report back to Council . Complying with the Council directive, this report identifies alternative courses of action and procedural recommendations for carrying out this study. In preparing this report the Department extensively reviewed model sign ordinances, new sign legislation adopted by several cities through- out the country, the sign recommendations of the California Roadside Council as well as the recommendations for sign controls offered by the Electrical Sign Industry. All of this information served to assist the Department in develop- ing a philosophy regarding signing. This philosophy is that the primary purpose of signing should be identification as contrasted to advertising. For this reason, the Planning Department is of the opinion that the over- riding theme should be to develop positive sign regulations emphasizing the goal of identification and sound planning principles, in order to maintain the highest standards of safety, aesthetics, and general welfare of the public. The Department is also of the opinion that it is in- congruous to spend literally millions of dollars on undergrounding utili- ties and other beautification projects necessary for reduction of environ- mental pollution while simultaneously allowing signs to be built with very little control , Signs which are considered non-essential for identification include roof top, large projecting, freestanding and billboards. These are illustrated in the following examples. REM s ROOFTOP 1,;. Yoe f 01 FREESTANDING 2 1 g" / 1� ! SOW Er 8LC � s %O�EFY'1 1[.t:. ail pl'T' °° ••• rid PROJECTING 1 . :to, ? AEC- CONTRASTING j EXAMPLES - - - y '7 • "r One undeniably serious problem is that many times signs attempt to flag down motor ists travel ing on high speed and/or heavily congested road- ways. Frequently excessively tall and gross freestanding signs are strategically located to be viewed from the freeway although the uses they advertise or identify may be several hundred feet from the traveled way or may not exist on the premises at all . S' H r EXt,C`p ROADSIDE ORIENTATION v cfzaco A I�.�'svfi J � as "� 3 On streets which serve strip commercial development businesses not only attempt to outshout their neighbors, they frequently appear to be outshouting themselves. __ ------------^ g- ^��w ^`� OUTSHOUTING THEMSELVES it 39 ii wy.Rl''�r/J'y YYaa r ` j 4x ^1�1�1s PENNANTS r �� — �J°�� • _, Attention getters such as pennants, banners, streamers, and similar paraphernalia are also considered unnecessary for identifying businesses . Signing which is distracting and creates confusion because of motion either through electric motors or by movements of the wind can and often do contribute to unsafe traffic conditions and should be banned. Like- wise, impermanent paper signs which are usually afixed to shop windows, especially grocery stores and the like, indicating sales, special prices on specific products or similar notices should be prohibited. 02 g T ^Sg. nftl• 1 - x IMPERMANENT PAPER SIGNS 4 The Planning Department study indicates that numerous municipalities throughout the country and many in Southern California have adopted strong sign controls. The 1970 questionnaire on outdoor advertising sign regula- tions conducted by the California Roadside Council compares the response of 264 California cities. The results of this recent survey indicates for example that slightly in excess of one third of these cities already have enacted ordinances banning off-premises outdoor advertising signs (billboards) entirely. Fortunately, advertising is not solely dependent on billboards . There are numerous other channels open for advertisers to display their wares including but not limited to radio, television, magazines and newspapers. Legislation to control signing in California contained in Assembly Bill AB-223 has recently been proposed by Assemblyman Frank Murphy of Assembly District 31 , Merced. The legislation is intended to remove advertising structures within the State. Such improvements are defined as structures which are erected or maintained for outdoor advertisement of any kind whatsoever may be placed including statuary for advertising purposes. In presenting his proposals to the assembly Mr. Murphy said, ''For 38-years we have tried to control outdoor advertising and other eyesores with token jestures. In my judgment it is time we opted for the natural beauty of California with some redemptive actions . '' It will no doubt be difficult to ban billboards in light of the fact that there are industries dependent on them for survival . But, the case against them has been building for many years and they have, it is believed, had ample time to recognize this growing public concern and mounting oppositior. This industry has therefore had ample opportunity to consider diversification, and reorientation of their business. The billboard has no fundamental right to the urban landscape. To growing numbers of people it is an obvious blighting influence and, in the interest of the general welfare of the public, they should be banned. Without question the abatement of established signs will require some expenditures on the part of the advertiser. In many cases signs may have been installed for a short period and therefore amortization periods will be necessary. In the Department 's study investigation was made of current practices regarding amortization provisions among California cities. The results indicate that over 160 cities already have enacted amortization ordinances. Of these nearly sixty percent are for periods of five years or less , two thirds actually for three or less years. Based upon its study, the Planning Department would conclude that an amortization schedule to insure the removal of existing non-conforming signs should be developed on a City-wide basis. Probably the most effective and logical way to do this would be to base amortization on value, allowing a specified number of years to remove non-conforming signs. It is believed that five years would be sufficient for even the most expensive signs to be amortized. A list of these cities and a summary of response to the California Roadside Council is contained in the addendum. 5 Current sign regulations of San Diego place a strong control on one geographic area of the City (La Jolla) only by reason of community desire and choice. While all areas may not choose to accept as stringent controls as La Jolla, they certainly should not have to be subjected to the clutter as exemplified by the photographs on the preceeding pages. The primary problem with the present sign regulations is that they are not strong enough to eliminate the visual pollution caused by an inordinate number of signs on the urban landscape. In line with the need to eliminate clutter is the need to establish reasonable sign criteria which places signing in terms of size and placement and other attention getting techniques on a more equally and therefore competitive basis. Signs are effective only when there is a stand-off; that is , when Business A is signed in a similar way to Business B. In addition to banning those fundamental city-wide problems of visual pollution which include roof top, large projecting freestanding and billboards, there is a need for supplementary controls on other types of signs which do perform a worthwhile identification function. Supplementary Sign Regulation Alternatives While there appears to be a number of approaches which can be used to establish desired supplementary signing regulations three basic alternatives have emerged from the Department 's study. These essentially are as follows: a) by Zones : separate signing regulations would be contained in each zone and signs for all permitted uses would be governed by the controls of that zone. b) by Similar Land Uses : signing regulations would be established for uses which have similar characteristics and could be judged to have comparable signing needs. c) by Districts : signing criteria would be established by area where such areas have common need for identification. The basis for such grouping would include geography, function and community characteristics. A summarization of these three alternatives is set forth in the following: REGULATIONS BY ZONE The common method of regulating signs is to include sign require- ments in individual zones. Within the City of San Diego sign regulations are currently distributed among the individual zones. Sign regulations by zones is a traditional approach found in many older zoning ordinances. It is felt by some as the easiest to administer of the three methods discussed in this report. The principal advantage many contend lies in uniformity. 6 Unfortunately, the many permitted uses within zones cover a broad range of activities which do not have the same sign needs. Consequently the zone regulations permit oversigning for some permitted uses and penalize others with undersized signs . It is common for different zones to exist side by side in many areas of the City; one of which may have comparatively strict sign requirements, the other being more permissive. It is not uncommon, for example, to find two or three different commercial zones with varying sign regulations within a space of one or two blocks. One obvious effect is the apparent injustice of such varying sign requirements. Another problem of generally permissive sign requirements is that they not only effect the immediate area but that they also adversely effect the visual environment of properties many blocks removed. Eliminating the dis- advantages of sign regulations entailed in this alternative would be to make sign limits for all zones completely uniform. Unfortunately, the inevitable compromise that must occur in achieving this uniformity would result in under signing for certain land uses and over signing for others. Example of sign regulation by existing zones: YZ i z ♦ ,: C ZONE r ` h ^ � SC ZONE fl � 3i'��i it 1 1� v'lii S Lxr-: M-1 ZONE - i`^ 7 By SIMILAR LAND USES The premise in establishing sign controls under this alternative is that many activities are similar in character or function and there- fore have similar signing needs. It is conceivable that these activities can be grouped and regulations can be tailored for each separate category. For example, some commercial enterprises are oriented towards attracting customers from automobile traffic. Such facilities include hotels and drive- in restaurants. Signing criteria for such facilities should con- sider the orientation of these facilities to traffic and circulation. Other uses such as barber or beauty shops, neighborhood bakeries or small grocery stores are oriented to walk- in pedestrian trade and, therefore, have different signing needs tnan those uses oriented to automobile traffic. Unfortunately groups of land uses having similar signing needs are presently dispersed throughout many of the various zoning ordinances. Whereas this approach recognizes the particular need of individual uses it does have the disadvantage that uses with different sign require- ments may exist side by side and seeming inequities may exist in the size of the signs. Zones in general are cumulative so as to permit many uses which may not always be of a compatible nature and thus present a built- in conflict to natural groupings as suggested in this alternative. In general it would appear to be possible to describe signing requirements for certain easy-to-differentiate broad categories of uses such as agricultural , residential , industrial , commercial , or highway oriented activities. This approach would present few problems in tailoring regulations for agricultural and residential categories. The development of separate controls for similar uses found in the typical commercial shopping areas or among highway oriented uses would be much more difficult. The following is cited as an illustration of possible categoriza- tion of similar uses within commercial activities. In general , signing for all use categories might permit wall , marquee and projecting signs. However, it might be expected that the letter size and permitted sign area may become successively larger as the need to identify the use groups becomes greater as in the following examples. Service type activities as one separate category of similar uses might include offices for business and professional services such as doctors, plumbers, painters, printers, upholsterers, mosaic and tile workers, etc. It would be reasonable to assume that the needs for signs would be the least of the commercial groups. Small wall , marquee, project- ing, or freestanding signs appear to be best suited and adequate for the needs of these service type uses. The use of logograms or symbols should be encouraged under this concept. The following should illus- trate some of these possible regulations. 8 µED�C.e.L CENTE� �' �cf✓cK 5'd Small freestanding sign primary use to identify professional services Logogram or symbol 6 design professions Wall Sign V10 Small Projecting Sign L-, "`11Sj Limited Business activities as another category of similar uses might include retail sale of food, clothing, appliances, furniture, hard- ware, etc. in establishments for example generally under 20,000 square feet. Financial services and personal service might also be included in this group. Initial analysis suggests that sign regulations should be limited to wall , projecting and marquee signs but of a larger scale than the previous category: The following sketches are intended to illustrate this concept. •" 77� EJS Wall Sign Marquee Sign Wall Sign I� 9 General Business as a category of similar uses might include establish- ments providing a full range of consumer goods and services which generally exceed 20,000 square feet of floor area. Department stores, shopping centers, automotive sales and commercial-recreational facilities are examples of possible uses in this category. Larger signs should be permitted in this group. Size should be based on need for identification rather than expressed as a ratio of total building frontage or bulk. Wall signs appear to be best suited for this grouping. Such signs should be considered as a part of the building architecture and designed accordingly. Letter size should relate to the building scale. ICAu tJO T Commercial Recreation I �� JM '.R I D Specialty Store tT IVI c 40 Department Store or Shopping Center 10 SPECIAL DISTRICT The regulation of signing on a geographic basis or through the establishment of a district suggests that it is possible to establish uniform signing criteria for areas of similar use and character. For example, one of the principal objectives in shopping center design is the harmonious arrangement of uses and parking as a well designed unit. Signing in such units is generally subordinated to the overall design. A commercial center is an obvious district. Similarities also exist in typical strip developments or industrial areas which also warrant consideration of signing requirements on an area-wide basis. In addition, some areas are so unique that typical sign controls of the type described in the first two alternatives would be difficult to properly relate, for example, Centre City and Mission Valley. The rationale which suggests the district approach assumes that these areas are identifiable as planned units because of their particular character and that signing regulations related to these units can be developed. The obvious advantage of signing by district is the fact that such criteria could provide uniform sign practices within a large area regard- less of existing zones. Depending on the degree of restrictiveness such signing could overcome community concerns regarding signing practices. This alternative offers the distinct advantage of developing controls tailored to a specific area. The inhibiting factors of drafting controls which, must meet the varied local conditions in all areas of the City is avoided. Inevitable compromise and resulting dilution of effectiveness is minimized. This concept is embodied in the existing S zone, which, as previously mentioned, has been applied in La Jolla. The alternative described above, however, varies slightly in that in essence it proposes a specially tailored set of controls in each instance. Perhaps an additional variation is worthy of mention. It would be possible to establish a series of separate regulations pertaining to wall , projecting, small freestanding signs, their respective size, height, etc. It then might be possible for districts to be establish- ed utilizing a combination of these tools as deemed desirable. Another district might choose a different combination of tools depending upon local needs. The following diagram illustrates how a given portion of the community might be organized into districts. 11 s6zl POda nrnP,ecccf S.ry`L�er� 1 No seat-E Commercial areas in Pacific Beach are used as an example of the district approach. 12 CONCLUSIONS In evaluating the problem of signs as visual polluters of San Diego's environment several conclusions have been reached. is convinced that signs First the Departmentns should be for the g purpose of identification and not advertising. There are several types of signs which are substantially in excess of identification needs prevalent throughout the City. These specifically include outdoor advertising (billboards) rooftop, large projecting and large freestanding signs, rotating and illuminated flashing signs together with visual nuisances consisting of banners, pennants and the like. The Department concludes that these types of signs and outdoor advertising should be eliminated throughout the City. If on a city-wide basis these signs were to be eliminated, it is felt that it would constitute a tremendous step towards improving the environment. It is not an easy step but it is one that warrants strong community support--support that is felt does exist by citizens of San Diego. Secondly, for communities which desire more stringent local control , it is possible to accommodate this need through one of the three supple- mentary approaches described above. Of these three, the Department would strongly favor controls by district. Either through extension of use of the existing S zone or through tailoring similar controls for each area of the City desiring it. RECOMMENDATIONS The Department believes that city-wide sign legislation is neces- sary to control outdoor advertising (billboards) rooftop, large project- ing and freestanding signs. It is the Departments ' opinion that criteria .regulating signs should be guided by the philosophy that signing is for identification and not advertising purposes. If the Planning Commission concurs, it is recommended that : 1 . The Department be instructed to prepare legislation which within an appropriate amortization period eliminates outdoor advertising (billboards) ,rooftop, large projecting and freestanding signs,rotating or illuminated flashing signs and pennants, banners and similar visual nuisances ; and 2. The Department be authorized to proceed with studies leading towards preparation of legislation based upon expansion of the concept of sign districts within its coming year's work program. 13 I ADDENDUM CALIFORNIA ROADSIDE COUNCIL 2636 OCEAN AVENUE SAN FRANCISCO, CALIFORNIA (415)681­6 c NUMERICAL SUV,:%ARY OF .ANSWERS TO QUESTIONNAIRE CONCERNING CERTAIN CONTROL PROCEDURES RELATED TO OUTDOOR ADVERTISING IN CALIFORNIA CITIES April I , 1970 TOTAL NVIBER OF CITIES REPLYING TO QUESTIONNAIRE . . . . . . . . . . . . . . 264 I . By your local ordinances, are off-premise outdoor advertising signs permitted in All districts . . . . . . . . . . . . . . . . . . . . . . . 13 Some districts 155 No districts (total ban) 96 2. Are non-conforming signs required to be removed? Yes .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 152 No . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112 3. If your answer to #2 is YES, what amortization period is allowed? 3 years or less (3-) . . . . . . . . . . . . . . . . 63 5 years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 '6 or more (6+) . . . . . . . . . . . . . . . . . . . . . . 4 Sliding scale . . . . . . . . . . . . . . . . . . . . . . . 67 4. Have any non-conforming signs been removed as a result of this ordinance enforcement? Yes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . 106 No . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158 CALIFO�641A ROADSIDE COUNCIL'S COMPLETE RECORD, 1970 QUESTIONNAIRE Question #1 II 7Y2 k3 #4 w w „ l i s L [z ' I Z I M M n o i t > I OZ Alameda I x I1 x x { x Albany ' x ,I x I I x I x Alhambra x i x I! x I I x i Anaheim i x l ;, x I I x x ' Anderson 1 x x � ---- -j--- Antioch x j x I - ----+---- -- --- Arcadia I i ! x i x I T x I x Arcata f x I x I x I x Arroyo Grande x 11 x iI ; I x I x Artesia I x I x �I I x x Atherton (i j x j--- --- ' ---}---I----f---- x All removed Atwater x l x i x x Auburn ' x x I + x x Azusa I ; x x ( ---}--- ----t- x ? Bakersfield !I x l x x i x Baldwin Park ! ; x I x x I f x Banning II x ; x l x x ?.ell iI x i I) x I I I x I x Conditional Bell G%jrdens 1 x x x - ---! i x New ordinance Pending x Il x I� --- - ---�- Bel�dere i ; x i --- _r.---_r--- ----------4--- -- None non-conforming . r--- Ber'.eley !j I x x ! x �i x Beverly Hill ; x I� x x ; x Ptggs I) x x i ; x ! x 31 shop x E x II ---! --- ----- Bradbury ' i x I--- -=-' ---- --- ---- ---- --- -- I Does this mean none Brawley li x I x x - ! x non-conforming? Brea x ! x ---- ---I - ---- ---[-- Brisbane x x x x Buena Park ; I x f x x x Burbank x x x I x Burlingame x --- --- ---- --- --- --- --- -- None non-conforming Cabozon i ! x x x x Camarillo ` x x x x Capitola I x x x x .arisbad I x x x x Carpinteria I`. x x ---- --- --- ---- --- -- Chico + x x x x Chino x x x x 1 Chula Vista x x x x Claremont x x x x Clayton x x x x x Clovis x x x Coachella I` x x x x -2- Question #1 p2 #3 @4 0 = w W W L L O J J N O O - ¢ N J O O w O i + J U w O Coalinga x x ---- --- ---- ---- --- ---- Colton x x x x Colusa --- --- --- --- --- ---- --- ---- ---- -- --- New ordinance pending Commerce x x x x Compton x x x x Concord x x ---- --- ---- ---- --- --- Corona x x x x Coronado is x x x Corte Madera x x x x Costa Mesa x x x x New ordinance pendinq Cotati x x x x Covina x x ---- -- ---- ---- --- Cudahy x x x x Cupertino x x x x Daly City x x x x Davis x x ---- -- ---- ---- x Delano x x x x Del Mar x x x x Desert Hot Springs x x x x None non-conforming Dixon x x x x Downey x x x x El Cajon x x ---- -- --- ---- --- ---- El Centro x x x x El 'Aonte x x ---- -- --- --- --- ---- El Segundo x x ---- -- ---- --- --- ---- Elsinore x x ---- -- --- --- --- --- Escalon x x ------------------ Escondido x x --- -- --- --- x ? Removal on Hwy. 395 only Etna x x --- -- --- --- --- --- Fairfax x x x x New ordinance pending Fairfield x x x x Ferndale x x x x FiIImore x x x x Folsom x x x x Fontana x x x x Fortuna x x --- -- --- --- ------- Fountain Valley x x --- -- --- --- --- Fremont x x x ------- Fresno x x x x Fullerton I x x x Special amortizatlon Galt x x x x formula Gardena x x --- -- --- --- x Garden Grove x x x x -3- Question #1 #2 #3 #4 u = w W W_ L l p J O ZJ w O i + = U w G Q V: c 7- 1-1 M u', 10 kc N V1 > 7- Gilroy x x x x Glendora x x x x Gonzales x x x i x Grass Valley x x --- --- ---- ----• -- --- Greenfield x x x x Grover City x x x x Ha I f Moon Bay x x x x Hanford x x --- --- ---- ---- -- --- Hawaiian Gardens x x --- --- ---- ---- -- --- Hayward x x x x Healdsburg x x x x Hidden Hills x x --- --- ---- ---- x Hollister x x --- --- ---- ---- -- --- Holtville x x --- --- ---- -=-- -- --- Huntington Beach x x x x Imperial Beac x --- --- ---- --- ---- ---- x ? All removed Indio x x x x Inglewood --- --- --- --- --- ---- --- ---- ---- --- --- New ordinance pending Irwindale x x x x Kingsburg x x --- --- ---- ---- -- --- Laguna Beach x x x x i Lafayette x x --- --- ---- ---- --- --- La Habra x x --- --- ---- ---- x Lakeport x x x x Lakewood x x --- --- ---- ---- X. La tfesa x x --- --- ---- ---- x Special formula La Puente x x --- --- ---- ----1 x Larkspur x _ x --- --- ----- ---- x 9 Lawndale x x x x Lemoore x x --- --- ---- ---- -- --- Lindsay x x x x Livermore x x x x Livingston x x --- --- ---- ---- --- --- Lodi x x x x Lomita x x --- --- ---- ---- --- --- Lono Peach x x x x Los Alamitos x x x x Los Altos x x x x Los Altos Hills is --- --- ---- --- ---- ---- --- --- None non-conforming Los Angeles x x x x Los canes x x x x Los Gatos !I x x --- --- ---- ---- --- `: --- adara x x --- --- ---- ---- --- --- Question 91 X2 #3 k4 II z W W L L p J f -A J O W z I } z Q N z 7 } M M lfl � �D lA V:'1 } Manhattan Beach x x ---- --- ---- ---- -- --- Manteca x --- --- ---- --- ---- ---- -- --- New ordinance pending lAariposa --- --- --- --- --- ---- -'- ---' "-` -'- -`- No sign ordinance Martinez x x x x Marysville x x ---- --- ---- ---- --- --- Interim ordinance Menlo Park x x x x Merced x x ---- --- ---- ---- --- •--- MiII Valley x x x x Mil IIbrae x x x x Milpitas x x ---- -- ---- ----� --- ---- Modesto x x ---- --- ---- ---- i -- --- p Monrovia x x x x Montclair x x ---- --- ---- ---- x Special formula Montebello x x ---- ---- ---- --- ---- Monterey x --- -- --- -- ---------- --- --- None non-conforming Monterey Park x x x x Monte Sereno Se x ---- -- ---- --- x Special formula hbrro Say x x --- --- - - Mountain View x x x x Napa x x x x National City x x x x Needles x x --- --- - --- -- Nevada City x x ------------------ Newark ------ x x x x Newport P;;ach x x Norco x x x tt xT Norwalk x x x x Novato x x x x Oakdale x x --- -- _---- -- Oceanside x x --- -- --- ----'�-- --- Ojai x x x i x Ontario x x --- --- ---- ---- ------- OrangeI x x --- --- ---- ---- -- --- Oroville x x --- --- ---- ---- -- '-- Oxnard x x x x Pacifica x x x x Palm Springs x x x x Palos Verdes Estates x -- --- --- --- ---- ---- I -- --- None non-conformin- Parlier x x x x Pasadena x x x x r -5- Question @1 #2 #3 #4 0 Z — W W W L L p J O J O O Lil O + J O Q n Z Z-i . Paso Robles x x --- --- ---- ---- -- --- Patterson x x x x Parris x x ---- --- ----- ---- -- --- Petaluma x x ---- --- ---- --------- ---- Pico Rivera x x x x Pinola x x x x Pismo Beach --- --- --- --- --- ---- --- ---- ---- -- --- No sign ordinance Pittsburg x x. ---- --- ---- ---- -- --- Placerville x x x x Pleasant Hill x x x x Pleasanton x x x x Pomona x x x x Porterville x x ---- --- ---- ---- -- -- Port Hueneme x x x x Portola Valley x x x x Red Bluff x x x x Redding x x ---- --- ---- ---- x ? Redlands x x fj---- --- ---- ---- x Removal on change of Redondo -- owner Beach x x --- --- ---- ----- --- - Redwcod City x x x x Reedley x x x x Rialto x x ---- --- ---- ----: --- ---I Ridgecrest x x x x Richmond x x x x Rio Dell -- --- -- --- --- ---- -- ---- ---- -- --- Sign ordinance pending Rio Vista x x x x Riverside x x ---- -- ---- ---- --- --- New sign ordinance pending Rolling Hills x x ---- --- ---- ---- --- Rolling Hills Est. x x - -x x - Rohnert Park x x --- -- -- -- --- --- Rosemead x x x -- --- Roseville x x x x Sacramento -- -- x ---- --- ---- ---- x Salinas x x x x San Ansetmo x x ---- --- ---- ---- --- --- New sign ordinance pending San Bruno x x ---- --- ---- --- x ? zone San Diego x x ---- --- ---- --- x Removal required in one! San Dimas x x ---- --- ---- ---- x Exception. tract signs San Fernando x x x' x San Franciscd x x x x San Gabriel I x x ---- --- ---- ---- --- --- > ' r -6- Questlon 91 X2 #3 N6 z — w W W f L G J J �� N o O — G N J C I �l p i J Ci W C1 � In Z N to �- San Jacinto x I x x x San Jose x x x x --Only tract and direc- San Juan tlonal signs In- all Capistrano I' x x x x districts San Leandro V x x x x San Luis Obispo x x x x San Marcos x, x ---- ---, ---- ---- --- ---- "an Marino x x ---- --- ----L---- -- ---- San Mateo x x x x --- --- --- --- --- ---- - - ---- ----; --- - New sign ordinance pending San Rafael Santa Ana x x ---- --- ---- ---- --- ---- Santa Barbara x I x x x Santa Clara x i x x x Santa Cruz x 1! x x x Santa Fe. Sprines x I x x x Santa t_laria x tt x x x Santa Rosa x x x x Saratoga x x x x Seal Peach x x ---- -- ---- ---- --- ---- Seaside x x x x Selma x x x x Sierra Madre x x x x Signal Hill -- --- -- --- ---- ---- -- --- ---- --- --- New sign ordinance pending Sonoma x x x x Sonora x x -- -- --- ----�4--- --- South El !6 Monte x I x ---- -- ---- - I' x ? Southgate x xj - -- ---- ---�--- --- South Lake jd Tahoe x x x x So. Pasadena x x --- --- --- --- ---- So. San Francisco x x x x Stanton x x x x New sign ordinance pendinc St. Ceres x x x x St. Helena x x p x x .Stockton x x !! x x Suisun City x x x x Sunnyvale x x x x Taft x x - - --- --- --- --- T-aachepl x x x x Temple City x x —- - --- --- x Condition h nd Oaks ! x x , x x -7- Question 11 #2 93 #4 = w W W L L O J J Z N O O - < N J G O W O + J !.J ; W O < N } M M Ul %O %O N to } Z Tiburon x x x x Tracy x x x x Tulare x x --- --- ---- ---- --- Tulelake - --- -- - --- -- --- ---- --- -- No sign ordinance Tustin y x - x --- --- ---- ---- -- --- Union City x x x x Upland x x x x Vacaville x x Spe ial form la x New sign ordinance pending Vallejo x x x x Ventura x x x x Villa Park x x x x Visalia x x -- --- --- --- -- --- Vista x x -- --- ---- ---- -- --- Walnut x x x x Conditional Walnut Creek x x x x Watsonville x x Spe ial form la x West Covina x x x x Westminster X . x -- --- ---- ---- --- --- Willits x x . --- --- ---- ---- -- --- Woodland x x -- -- ---- ---- -- --- Woodside x x --- --- --- --- x Yuba City x x --- --- ---- ---- -- --- 1 F SIGN USERS COUNCIL OF CALIFORNIA 311 NORTH NORMANDIE AVENUE LOS ANGELES, CALIFORNIA 90004 PHONE (213) 666-5187 October 9, 1975 RECE!V 001 1 _ 1975 Honorable Henry Be Clark ( - I Mayor, City of Palm Desert Pi._... _,._r.I CiT E,1_1 P.O. Box 1648 Palm Desert, California 92260 Honorable Henry Be Clark, In regards to your sign ordinance proposal, we of the Sign Users Council of California believe that it lacks the proper balance between environmental and business needs. For signage in any type of community must not only be aesthetically compatible to its surroundings but also be effective communications (which encompasses reasonable visability, legibility, and readibility`standards). Our Council represents the many users of the on-premise electric sign (hotels, motels, restaurants, theatres, petroleum concerns, real estate groups, financial institutions, etc.) and we truly feel that the attached guidelines should be made a part of your overall consideration of an effective and reasonable sign ordinance. Thank you for your attention to this matter. Sincerely yours, �� Arden H. Berg Community Representative cctl Honorable Noel Brush, Mayor Protem, City of Palm Desert Honorable Chuck Aston, Councilman, City of Palm Desert Honorable Jean Benson, Councilwoman, City of Palm Desert Honorable James McPherson, Councilman, City of Palm Desert SERVING THE COMMUNITY _J © SIGN USERS COUNCIL [3 OF CALIFORNIA 311 NORTH NORMANDIE AVENUE LOS ANGELES, CALIFORNIA 90004 PHONE (213) 666-5187 The Sign Users Council of California representing the user of the "On Premise Electric Sign" recognizes the possibility that visual pollution might be created by the uncontrolled use of signs. Be- cause of this possibility, the Council is presently working with representatives of the business and environmental community to develop the following sign code regulations that can enhance environ- mental needs and still assure business growth in your city. The Sign Users Council of California therefore proposes the follow- ing guidelines for your Community, as an effort to assist in the development of a workable and realistic sign ordinance, an ordinance that businessmen will agree to comply with and assist the community in enforcing. SERVING THE COMMUNITY SIGN USERS COUNCIL OF CALIFORNIA Regulations - Definitions - Guidelines SECTION I DEFINITIONS Animated Sign Asign with action or motion, flashing, color changes requiring electrical energy, electronic or manufactured sources of supply, but not including wind actuated elements such as flags, banners, or specialty items. This definition does not include public service signs such as time and temperature units. Architectural Projection Shall mean any projection which is not intended for occupancy and which extends beyond the face of an exterior wall of a building, but shall not include signs. Building Facade '1'ha p orf�on of any exterior elevation of a building extending from grade to the top of the parapet wall or eaves and the entire width of the building elevation. Building Facade Facing A resu 7aciF oI an existing facade with approved material illuminated or non- illuminated. Background Area of Sign e en ire ac ground area of a sign upon which copy could be placed. In com- puting area of sign background, only that face or faces which can be seen from any one direction at one time shall be counted. Changeable Gopy Sign sign wM cK is characterized by changeable copy, regardless of method of attachment. Copy Area of Sign e ac ua area of the sign copy applied to any background. In computing copy area, straight lines drawn closest to copy extremities encompassing individual letters or words shall be used. Directional Signs n premise incidental signs designed to guide or direct pedestrian or vehicular traffic. Free Standing Sign sign hichis supported by one or more columns, uprights or braces in or upon the ground. Sign Ordinance Recommendations from Sign Users Council of California - 1 - Illuminated Sign A sign in which a source of light is used in order to make readable the message. This definition shall include internally and externally lighted signs and reflectorized, glowing, or radiating signs. Marquee -- Marquee is a permanent roofed structure attached to, and supported by the building and projecting over public property. Marquee Sign Ansign attached to or constructed in a marquee. Multiple Copy Sign sign wfiikadvertises other than the name of the business and the princi- pal product or service. On Premise Sign sign w I ch carries only advertisements strictly incidental to a lawful use of the premises on which it is located, including signs or sign devices indicating the business transacted at, services rendered, goods sold or produced on the premises, name of the business, name of the person, firm or corporation occupy- ing the premises. Projecting Double-Faced Building Sign ou a ace sign which projects more than 12" over public property, and which uses a building wall as its main source of support. Revolving Si gn —� sig— which revolves 3600 but does not exceed 8 rpm. Roof Siggnn — sign erected upon or above a roof or parapet wall of a building and which is wholly or partially supported by said building. Sign Any sign or device and all parts thereof which are used to advertise products, goods, services or otherwise promote the sale of objects or identify objects for sale. Sign Structure n� y�cture which supports or is capable of supporting any sign as defined in this code. A sign structure may be a single pole or may or may not be an inte- gral part of the building. Temporary Sign15 sign w ich is intended to advertise community or civic projects, construction projects, real estate for sale or lease, or other special events on a temporary basis. Under Marquee Sign lighted or uFrighted display attached to the underside of a marquee protruding over public or private sidewalks or right-of-way. Sign Ordinance Recommendations from Sign Users Council of California - 2 - i Public Service Sign n electronically controlled message center containing public service messages, i. e. : Time and Temperature, etc. Uniform Building Code 1 e current edition of the Uniform Building Code as has been officially adopted by the municipality and becomes related to these guidelines as regard- ing construction standards, approved materials, and projection standards unless otherwise specified herein. Uniform Sign Code e current edition of the Uniform Sign Code as published by the International Council of Building Officials. Wall Sign —sign which is in any manner affixed to any exterior wall of a building or structure and which projects not more than 18" from the building or structure wall and which does not extend more than 6' above the parapet, eaves or building facade of the building on which it is located. Zoning or Land Use a meant eland use district established by the authorized legislative body. SECTION H GENERAL PROVISIONS 1. No animated signs shall be erected or maintained in any residential land use district. 2. No animated signs shall be erected or maintained closer than 75' from any residential land use district on which there exist structures used for residential purposes. 3. Marquee signs may be placed on, attached to, or constructed in a marquee. For purposes of determining height, projection and clearance, tables as specified in the Uniform Building Code for marquees shall govern. 4. Copy area of a building facade facing shall not exceed 40 percent of the background facing to which it is applied. 5. Background area of wall signs shall not exceed 30 percent of the building facade or 4 square feet per lineal foot of the elevation upon which they are placed, whichever is greater. Sign Ordinance Recommendations from Sign Users Council of California - 3 - 6. a. Copy area of multiple copy signs not to exceed 40% of background to which applied. (Multiple copy sign is one which advertises other than the name of the business and the principal product or service. ) b. Principal identification sign is a sign which identifies only the name of the business and the principal product or service. These signs are not subject to any limitation of copy area to background. SECTION III SPECIAL PROVISIONS 1. Height Regulations Limited Commercial Zones In no case shall the height of afree-standing sign as otherwise permitted by this section exceed the distance in feet and inches measured from the center line of the street .fronting upon its location, to the column or columns nearest the street front. Said height shall be measured vertically from the average grade at the base of the sign column or columns to the uppermost point of the said sign, but in no case will this height exceed 40' to the top of the sign. NOTE: Superficial ornamentation, trim, column or column covers or symbol type appendages of non-message bearing character shall not be included in determining height. Roof signs shall in no case exceed a height above the roof equal to a dis- tance of the height of the elevation of the building upon which sign is lo- cated. The height above the roof may be equal to the height from grade to the top of a parapet wall, ridge line of the highest point of a roof, but in no case will the height of the sign exceed 20' from this point to the top of the sign. NOTE: Superficial ornamentation, trim, column or column covers or symbol type appendages of non-message bearing character shall not be included in determining height. General Commercial and Planned Shopping Center Zone's In no case shall the height of a free-standing sign as otherwise permitted by this section, exceed a height equal to one and one-half (1 1/2) feet for each foot of setback, said measurements shall be computed from the center line of the street upon which the sign is located and measured to the column or columns nearest the street front. The height shall be measured verti- cally from the average grade nearest the supporting columns to the highest point of said sign, but in no case will this height exceed 50' to the top of the sign. Sign Ordinance Recommendations from Sign Users Council of California 4 - NOTE: Superficial ornamentation, trim, column or column covers or symbol type appendages of a non-message bearing character shall not be included in determining height. Roof signs shall in no case exceed a height above the roof equal to a distance of the height of the elevation of the building upon which such sign is located. The height above the roof may be equal to the height from grade to the top of a parapet wall, ridge line or the highest point of a roof, but in no case will this height exceed 30' from this point to the top of the sign. NOTE: Superficial ornamentation, trim, column or column covers or symbol type appendages of non-message bearing character shall not be included in determining height. Industrial Zones In no case shall the height of a free-standing sign as otherwise per- mitted by this section, exceed a height equal to one and one-half (1 1/2) feet for each foot of setback, said measurements shall be computed from the center line of the street upon which the sign is located and measured to the column or columns nearest the street front. The height shall be measured vertically .from the average grade nearest the support- ing column (s) to the highest point of said sign, but in no case will this height exceed 70' to the top of the sign. NOTE: Superficial ornamentation, trim, column or column covers or symbol type appendages of a non-message bearing character shall not be included in determining height. Roof signs shall in no case exceed a height above the roof equal to a dis- tance of the height of the elevation of the building upon which such sign is located. The height above the roof may be equal to the height from grade to the top of a parapet wall, ridge line or the highest point of a roof, but in no case will this height exceed 30' from this point to the top of the sign. NOTE: Superficial ornamentation, trim, column or column covers or symbol type appendages of non-message bearing character shall not be included in determining height. Freeway Signs Signs intended to be viewed from a freeway and which identify freeway oriented businesses (i. e. Service Stations, Restaurants, Hotels) shall have the height computed from a base point equal to the level of the closest main traveled freeway roadbed. Ratio and maximum height shall be determined by zone. 2. Animated Signs Animated signs as defined will be allowed only as follows: (a) Commercial and industrial zones. (b) Must be at least 75' from any residential zone. Sign Ordinance Recommendations from Sign Users Council of California 5 - I (c) May not be erected in any location which would obstruct the vision of or be confused with atraffic signal or stop sign. 3. Computing Background Area of Sign In computing background area in square feet, standard mathematical formulas for known or common shapes will be used. In the case of irregular shapes, straight lines drawn closest to the extremities of the shape will be used. On signs with more than one face or faces visible from any one direction at one time will be counted. 4. Computing Copy Area In computing copy area, straight lines drawn closest to copy extremities encompassing individual letters or words shall be used. 5. Revolving Signs No sign may revolve more than 8 rpm. 6. Projecting Signs Free-standing signs and roof signs may project over the property lines as outlined in the Uniform Sign Code. Other types of signs may project only as set forth herein. 7. Signs Restricted - Requiring Special Use Permits Portable signs, folding signs and similar movable signs shall not be permitted unless such signs are first approved by the proper authority. The same shall apply to flags, banners and streamers or special feature items. Exception: In case of special feature window signs, in no case shall more an twenty (20) percent of a window of a commercial business be used for the display of temporary window feature signs. 8. Non-conforming Clause Abatement provisions for signs not conforming to specifications in these recommended guidelines may be incorporated in new or amended sign ordinances providing for complete removal or rehabilitation of the sign to conformity within ten (10) years after enactment date of any such ordinance, new or amended. 9. Roof Sign Supports The supporting members of a roof sign shall appear to be free of any extra bracing, angle iron, guy wires, cables, etc. The supports shall appear to be an architectural and integral part of the building. Supporting columns of round, square or shaped steel members may be erected if required bracing, visible to the public, is minimized or covered. Sign Ordinance Recommendations from Sign Users Council of California - 6 - 10. Quality and Maintenance of On Premise Signs Only materials as permitted by the Uniform Sign Code governing structur- al requirements shall be used in the manufacture and erection of on premise signs. All electrically energized signs shall bear the seal of approv�To=an approved testing laboratory. Every sign as permitted by this section shall be kept in good condition as to maintenance and repair, SECTION IV SIGN USES FOR SPECIFIED ZONES Single and Limited Multiple Family Residential Zones 1, Temporary Sign - One sign unlighted, not exceeding 12 square feet in area nor W in overaM height and advertising only the following: (a) Property for sale or lease and pertinent information regarding sale or lease, (b) Construction information, providing this sign is removed prior to final building inspection. 2. ins Required by Law - Shall include legal notices or advertisement prescribes y iaw or posted by any lawful officer or agent. Multiple Family Units and Apartment Complex Development Zones 1. Temporary Sign - Same as residential zones. 2. Signs Required by Law - Shall include legal notices or advertisement prescribed by iaw or posted by any lawful officer or agent. 3. Free-Standing Sign or Wall Sign - Lighted or Unlighted - total aggregate square footage o sign b�groun o a signs may not exceed 40 square feet for each principal building. Signs may advertise only the name and address of the building it identifies and the name, address and services offered by professions allowed in this land use district. Residential Professional Services Zones 1. Temporary Sign - Same as residential zones. 2. Signs Required by Law - Shall include legal notices or advertisement prescriBeg e y aw or posted by any lawful officer or agent. Sign Ordinance Recommendations from Sign Users Council of California - 7 - 3. Free-Standing Sign or Wall Sign - Lighted or Unlighted - total aggregate square o-t sign bac cgrounTf all signs may not exceed 40 square feet for each principal building. Signs may advertise only the name and address of the building it identifies and the anme, address and services offered by professions allowed in this land use district. Limited Commercial Zones �cial commercial zone allowing service type stores in residential neighbor- hoo zones. — - - -- 1. Temporary Sign - For each frontage on street, one sign not exceeding square teet in background area, nor over 15 feet in overall height. 2. Signs Required by Law - Shall include legal notices or advertisement prescribed y aT� —I w or posted by any lawful officer or agent. 3. Free-Standing Sign - One sign for each business located on the property with ac groun area of sign not exceeding 3 square feet per lineal foot of property frontage which the business occupies. (Second street frontage to be allowed equal sign area. ) 4. �Wall Sk�i n__- One sign for each business located on the property, with aacckground area of sign not to exceed 30 percent of the building facade to which it is applied, or 3 square feet per lineal foot of business frontage, whichever is greater, (a) Where a business has a main entrance on more than one elevation of the building such secondary frontage may contain a wall sign of the same limitations as prescribed for the primary frontage. (b) Where a business has a secondary frontage, but does not have a main entrance to the secondary frontage, such frontage may con- tain a wall sign not to exceed 20 percent of the surface of the build- ing facade to which it is applied, or 2 square feet per lineal foot of business frontage, whichever is greater. 5. Building Facade Facing - Copy area shall not exceed 40 percent of the �uiTdi Building etacing to which it is applied. 6. Under Marquee Sign - One for each business entrance located on the property. . 7. Directional Signs - As needed to guide or direct pedestrian or vehicular traTfic. General Commercial and Planned Shopping Center Zones l• Temporary Sign - For each frontage on street or highway, one sign, no excee inIID square feet in background area, not over 15' in over- all height and advertising only the following: Sign Ordinance Recommendations from Sign Users Council of California _ 8 _ (a) Property for sale or lease and information pertinent thereto. (b) Construction information providing this sign is removed prior to final building inspection. 2. Signs Required by Law - Shall include legal notices or advertisement pa crf�ed by law or posted by any lawful officer or agent. 3. Free-Standing Signs and Roof Signs - Each business will be allowed Tree standing signs a�� signs such signs are designed to be viewed from different directions. Total background area of each sign not to exceed 4 square feet per lineal foot of property frontage which this business occupies' or a maximum of 400 square feet whether on individual sign or on sign identifying more than one business concern. 4. Wall Sign - Sign background area for .each business located on the prop- er7y w�area of signs not to exceed 30 percent of the building facade to which it is applied, or 4 square feet per lineal foot of building elevation, whichever is greater. 5. Building Facade Facing - Copy area shall not exceed 40 percent of the building facade tacing to which it is applied. 6. Projecting Double-Faced Building Sign - Projecting double-faced build- ing signs wiI be permitted when in conformity with local zoning usage. 7. Animated Signs - Signs may be animated if they conform to the standards as set for—MIT"Special Provisions Section. 8. Revolving Signs - Revolving signs may not exceed 8 rpm. 9. Architectural Projection - Architectural projections allowed if in accord- ance with a ini ion. ection 1. 10. Under Marquee Signs - One for each business entrance located on the proper y- 11. Directional Signs - Designed to guide or direct pedestrian or vehicular tra nc. *Where a business has a main entrance on more than one elevation of the build- ing, such secondary frontage may contain wall signs and/or free-standing sign or roof sign of the same limitations as prescribed for the primary frontage. Where a business has secondary frontage but does not have a main entrance to secondary frontage, such frontage may contain a free-standing sign or roof sign if designed to be viewed from another direction, with background area of sign or signs attached to structure not to exceed 2 square feet per lineal foot of secondary frontage it serves, and/or wall signs not exceeding 20 percent of the building facade to which it is applied or 2 square feet per lineal foot of building elevation, whichever is greater. Sign Ordinance Recommendations from Sign Users Council of California - 9 - Industrial Zones 1. Temporary Signs - One sign for each frontage on street or highway, not exceeding 200 square feet in background area, nor over 20' in overall height and advertising only the following: (a) Property for sale or lease and pertinent information thereto. (b) Construction information providing this sign is removed prior to final building inspection. 2. Signs Required by Law - Shall include legal notices or advertisement i e prescr y aw or posted by any lawful officer or agent. 3. Free-Standing Sign - One sign for each business located on the property with backgrounTarea of sign or signs attached to structure not to exceed 4 square feet per lineal foot of property frontage which this business occupies. * Maximum area of sign per business shall not exceed 600 square feet whether on individual free-standing sign or on a free-stand- ing sign identifying more than one business concern. 4. Wall Sign- One sign for each business located on the property with back- groun area or sign not to exceed 30 percent of the building facade to which it is applied, or 4 square feet per lineal foot of building elevation, whichever is greater. 5. Buildin Facade Facing - Copy area shall not exceed 40 percent of the ui ing aca a acing to which it is applied. 6. Roof Sign - Signs for each business located on the property with background area of gn or signs attached to structure not to exceed 4 square feet per lineal foot of property frontage which this business occupies. * 7. Projectin Double Faced Building Sign - Projecting double-faced building signs wiI a permi e when in comity with local zoning usage. *Where a business has a main entrance on more than one elevation of the build- ing, such secondary frontage may contain wall signs and/or free-standing sign or roof sign of the same limitations as prescribed for the primary frontage. Where a business has secondary frontage but does not have a main entrance to secondary frontage, such .frontage may contain a free-standing sign or roof sign if. designed to be viewed from another direction, with background area. of sign or signs attached to structure not to exceed 2 square feet per lineal foot of secondary frontage it serves, and/or wall signs not exceeding 20 percent of the building facade to which it is applied or 2 square feet per lineal foot of building elevation, whichever is greater. Sign Ordinance Recommendations from Sign Users Council of California - 10 - 8. Animated Signs - Free-standing signs, roof signs, or projecting signs may be animated if they conform to the standards as set forth in Special Provisions Section. 9. Revolving Signs - Revolving signs may not exceed 8 rpm. 10. Under Marquee Signs - One for each business entrance located on the property. 11. Directional Signs - Designed to guide or direct pedestrian or vehicular 12. Architectural Projection - Architectural projections allowed if in accord- ance with a ini ion, Secfion 1. Sign Ordinance Recommendations from Sign Users Council of California - 11 - ARTICLE 25.38 PALM DESERT MUNICIPAL CODE THE SIGN ORDINANCE EXHIBIT 'A' Adopted Ordinance 199 TABLE OF CONTENTS Page _ ARTICLE 25.38-1 INTENT AND PURPOSE 25.38 (1 ) ARTICLE 25. 33-2 DEFINITIONS 25.38 (1 ) ARTICLE 25. 38-3 SIGN PERMIT PROCEDURES 25.38 (3) ARTICLE 25. 33-4 EXCEPTIONS 25.38 (4) ARTICLE 25.38-5 ABATEMENT OF ILLEGAL SIGNS 25.38 (5) ARTICLE 25.38-6 ADJUSTMENTS 25.38 (5) ARTICLE 25.38-7 PERMIT REQUIREMENT 25.38 (5). ARTICLE 25.38-8 SAFE SIGNS 25.38 (5) ARTICLE 25.38-9 PERMIT RECORD REQUIREMENT 25.38 (5) ARTICLE 25.38-10 DOUBLE PERMIT, FEE 25.38 (6) ARTICLE 25.38-11 PROHIBITED SIGNS 25.38 (6) ARTICLE 25.38-12 PERMITTED SIGNS - PURPOSE 25.38 (6) ARTICLE 25.3E-13 SIGNS IN SINGLE FAMILY ZONES 25.38 (7) ARTICLE 25.38-14 SIGNS IN RESIDENTIAL ZONES OTHER THAN SINGLE FAMILY 25.38 (8) ARTICLE 25.38-15 SIGNS IN COMMERCIAL AND INDUSTRIAL ZONES 25.38 (10) ARTICLE 25.38-16 GENERAL PROVISIONS 25.38 (14) 25.38-16.01 Design Review Board Process 25.38 (14) 25.38-16.02 Sign Review Criteria 25.38 (14) 25.38-16.03 Signs Facing Private Property Prohibited 25.38 (15) 25.38-16.04 Required Information on Signs 25.38 (15) 25.38-16.05 Proper Maintenance of Signs 25.38 (15) 25. 38-16.06 Number of Colors Allowed 25.38 (15) 25.38-16.07 Internal Illumination - Size Reduction 25.38 (16) 25.38-16.08 Glare from Signs 25.38 (16) 25.38-16.09 Location of Right Angle Signs 25.38 (16) 25.38-16.10 Obstruction of Passage 25.38 (16) 25.38-16.11 Maximum Sign Area Limitation 25.38 (16) 25.38-16.12 Exceptions to Sign Limitations 25.38 (16) 25.38-16.13 Special Permits 25.38 (16) 25.38-16.14 Imitation of Traffic Signal 25.38 (16) 25.38-16. 15 Overhead Electric Conductors 25.38 (17) i • CONILUTS (continued) Page ARTICLE 25.38-17 SPECIAL PURPOSE SIGNS 25.38 (17) 25.38-17.01 Trade Construction Signs 25.38 (17) 25.38-17.02 "No Trespassing" Signs 25.38 (17) 25.38-17.03 Land Subdivision Signs 25.38 (17) 25. 38-17.04 Lease Potential Signs 25.38 (17) 25.38-17.05 Signs on Awnings, Etc. 25.38 (17) 25. 38-17.06 Political Sign Regulations 25.38 (18) 25.38-17.07 Signs for Public or Quasi-Public Uses 25.38 (18) ARTICLE 25.38-18 ENFORCEMENT 25.38 (18) 25.38-18.01 Territorial Application of Ordinance 25.38 (18) 25. 38-18.02 Duty to Enforce Ordinance 25.38 (19 ) 25.38-18. 03 Compliance with Ordinance: Nuisance: Abatement 25.38 (19) 25.38-18. 04 Removal and Amortization Period 25.38 (19) 25. 38-18. 05 Schedule I 25.38 (19) 25.38-18. 06 Ad Hoc Sign Amortization Committee 25.38 (20) 25.38-18. 07 Uncertainty of Article Provisions 25.38 (21 ) ARTICLE 25.38-19 EXCEPTIONS PROCESS 25.38 (21 ) ARTICLE 25.38-20 DISCONTINUANCE OF A BUSINESS 25.38 (21 ) ARTICLE 25.38-21 NON-CONFOR11ING SIGNS MAINTENANCE 25.38 (21 ) 25.38 21 ARTICLE 2r�.38 22 PENALTIES ii ARTICLE 25. 38 SIGNS 25.38-1 INTENT AND PURPOSE This article is intended to implement the goals and policies of the General Plan particularly with regard to developing a City that is visually attractive and preserving and enhancing the visual aspects of the City's streets and highways. This article is also intended to provide for a more orderly presentation of adver- tising within the City of Palm Desert using displays and identification on properties which are zoned commercial , industrial and residential ; to bring those devices in harmony with the building, the neighborhood, and other signs in the area; to protect the general welfare of the businessmen and residents within the same area, as %.,,ell as the citizens of Palm Desert, and to do so by regulating and controlling the location, design, quality of materials, illumination, and main- tenance of signs and sign structures. 25.38-2 DEFINITIONS 25.38-2.01 Sign A sign shall mean any thing of visual appearance primarily used for, or having the effect of, attracting attention from the streets , sidewalks or other outside public areas for identification purposes including the prohibited listing of prices. A sign shall not mean displays of merchandise or products for sale on the premises, signs inside buildings except when less than three feet behind a window and facing public view, or ornamentation, design, statuary, architecture, landscaping, pictures , paintings or other such art forms unless, in the case of any exceptions listed in this Section, the attraction, because of locations , size, use or the nature thereof, has the substantial effect of attracting attention for identification purposes when viewed from an outside public area. The basic intent behind this definition is not to discourage product displays, design or art forms epitomizing simplicity, good taste and compatibility with the community's desired image. 25.38-2.02 Advertisinq Device • Any balloon, flag, pennant, propeller, oscillating, rotating, pulsating light, or other contrivance except a sign used to attract attention for the purpose of promoting (either directly or indirectly) , the sale of products of any person. 25.38-2.03 Advertising Display Any device, contrivance, statue or structure other than a sign used as a display, regardless of size and shape, for the purposes of attracting attention or making anything known, the origin or place of sale of which is on the property with such advertising display. 25. 33-2.04 Area of a Sign The area of a sign shall be within a single continuous perimeter of not more than eight (8) straight lines enclosing the extreme limits of writing, repre- sentation, emblem, or any figure of similar character, together with any material or color forming an integral part of the display or used to differ- entiate such sign from the background against which it is placed. In the case of a sign designed with more than one exterior surface, the area shall be computed as including only the maximum single display surface 25.38 (1) which is visible from any ground position at one time. The supports, uprightp or structure on which any such sign is supported shall not be included in determining the sign area unless such supports, uprights or structures are or is designed in such a manner as to form an integral background of the display. 25. 38-2.05 Building In addition to its common meaning, a building shall include any structure requiring a building permit. 25.38-2.06 Business Sign A sign displaying information pertaining to goods or services offered or pro- duced by the business located on the property, but not including advertising devices or advertising displays. 25. 38-2.07 Combination Sign Any sign incorporating any combination of the features of freestanding, pro- jecting and roof signs. 25.38-2.08 Construction Sign A temporary sign stating the namtis of those individuals or firms directly connected i•,ith the construction or development project, their addresses and their telephone numbers. 25.38-2.09 Externally Lighted Sign A sign whose immediate source of illumination is not enclosed by the surface of the sign structure. 25.38-2. 10 Freestanding Sign A sign supported by uprights or braces placed upon or into the ground and detached from any building. 25.38-2. 11 Height of a Sign The greatest verticle distance measured from the ground level directly beneath the sign to the top of the sign. 25.38-2.32 Identification Sign A sign limited to the identifying name, symbol or insignia, or any combination thereof, of a building, use, or persons occupying the premises on which the sign is located. 25.38-2. 13 Internally Lighted Sign A sign whose immediate source of illumination is completely enclosed by the surface of the sign structure and whose maximum light out ut shall not exceed ten (10) candlepower per square foot measured at ten (10� feet from the sign. 25.38-2.14 Name Plate A sign not exceeding one (1) foot by three (3) feet signifying only the name of the occupant and his occupation or specialty. 25. 38 (2) A si(:. I)larrd for the purpose of advertising products or services that are not produced, si:ored or sold on the property upon which the sign is located. 25.38-2. 16 Price Sign A sign limited to the name or identification of items or products offered for sale on the premises , and the price of said items or products. 25. 38-2. 17 Projecting Sign A sign other than a wall sign suspended from or supported by a building or structure and projecting outward therefrom. 25.38-2.18 Real Estate Sign A temporary sign advertising the sale, lease, or rent of the property upon which it is located, and the identification of the person or firm handling such sale, lease or rent. j' 25.38-2. 19 Roof Sign " A sign affixed on, above, or over the roof of any building, or any sign L ( affixed to the wall of a building so that it projects above the eave line . of a roof. The top of a parapet wall shall be considered the eave line. The lowest point of a mansard style roof shall be considered the eave line. 4ihere a parapet erall is combined with a mansard roof, the eave line shall be the top of the parapet. 25. 38-2.20 Sign Face The surface or that portion of a sign that is visible from a single point as a flat surface or a plane and considered as such together with the frame and the background. 25. 38-2.21 Wall Sign A sign attached to or erected on the exterior wall of the building or structure or on a canopy marquee or similar overhang with the exposed face of the sign in a plane approximately parallel to the plane of the exterior wall and not extending above the eave line. 25.38-2.22 Face or Wall of Building The face or stall of a building shall mean the. outer surface of any main exterior wall or foundation of a building, including windows and store fronts. 25.38-2.23 Political Signs Political signs shall mean any sign concerning candidates for political office or involving a ballot issue. 25.38-2.24 Vehicle Identification Signs Vehicle identification signs shall mean any sign attached to a vehicle which advertises the owner's narrY and/or occupation which is permanently attached to the vehicle and does not exceed six (6) square feet in area. 25.38-3 _ SIGN PERMIT PROCEDURE It shall be unlawful for any person to erect, alter, permit, or maintain, including painted signs, unless otherwise excepted by this Article, a sign upon any property without first obtaining a written sign.permit from the Department of Environmental Services as required by this Article. Signs exceeding $500 in value shall be re- viewed through .the Design Review Process as specified in Section 25.39-4 inclusive. Application for such permit shall be made on a form provided by the Department of Environmental Services and shall be accompanied by a fee as established by Council ,fir Resolution. The application shall set forth and contain the following information pYY and material : 25.38-3.01 Three Copies of a Plan Showing: (1 ) The location and size of any building or structures on the propertV both existing and proposed; (2) The location of off-street parking facilities, including major points of entry and exit for motor vehicles where directional signs may be proposed; (3) The position of the proposed sign and its relation to adjacent buildings and structure , and (4) The design and size, colors proposed, and proposed location of the sign or sign structure on the property A� (5) The method of attachment to any structure 25. 38-3.02 A statement showing the sizes and dimensions of all other signs existing on the propert-4����� . . 25. 38-3.03 A statement sho,Adng the,.relationship of such sign or sign structure to the appearance and design of existing or proposed buildings and structures on the property. 25.38-3.04 Such other information as the Department of Environmental Services may reasonably require to secure compliance with this Article and the Ordinances of the City. 25.38-3.05 Signs on all proposed buildings or new additions to existing buildings shall be designed as an integral part of the total building design. 25.38-4 EXCEPTIONS The following signs, if not illuminated, shall be allowed on all commercial , indus- trial and residential zoned property without a sign permit being required: 25.38-4.01 One (1 ) Identification Sign Not exceeding one (1 ) square foot in area, and displaying only the name and address of the owner of the occupant. 25.38-4.02 Directional or Safety Signs As required, provided that: (1 ) Each such sign has first been reviewed and approved by the Design Review Board and/or the Director of Environmental Services; and 25.38 (4) (2) Such signs do not exceed three (3) square feet per face. 25.38-4.03 Emblems or Flags (1 ) Emblems or Flags of Non-Profit Organizations - As required, provided that each has first received approval by the Design Review Board and/or Director of Environmental Services . 25.38-4.04 Religious, Charitable, Educational , or Cultural Posters Not exceeding sixteen (16) square feet in area, and temporary in nature. " 25.38-4.05 Governmental or Other Lally Required Posters, Notices or Signs 25.38-4.06 Utility or Telephone Pay Station Signs 25.38-5 ABATEMENT OF ILLEGAL SIGNS The Director of Environmental Services shall see that this Ordinance is enforced. Ile shall not permit, and shall abate, any sign within the City which fails to meet the requirements of this Ordinance or other applicable law. /j25.38 6 ADJUSTiiENTS f� The Zoning Administrator for either new or existing signs, may grant slight ad•• justments to sign colors or authorize deviations from sign area or setback require-ments not to exceed ten percent (10%) upon a finding that the conditions for variance exist as prescribed in the Palm Desert Zoning Ordinance and as further f se forth herein. 25.38-7 PERMIT REQUIREMENT The Director of Environmental Services, or his authorized representative, shall remove any temporary sign for which a sign permit has not been obtained as required by this code. The Director of Environmental Services, or his authorized representa- tive, shall notify the owner or user of a permanent sign which has been installed without the acquiring of a sign permit, that said illegal sign shall be removed within ten (10) days. Upon receipt of this notice, the owner or user of a permanent sign that is determined to be illegal does have the right to appeal the decision or notice within ten (10) days thereafter to the City Council pursuant to the provisions of the Public Nuisance Abatement Ordinance No. 24. 25.38-8 SAFE SIGNS The City Council shall adopt by Ordinance, a set of rules and regulations to guaran- tee that all signs are safely constructed. These rules and regulations shall be made available to the public. The Building Official shall see that all signs within the City meet the safety requirements promulgated in the rules and regulations. Unsafe signs shall be abated. 25.38-9 PERMIT RECORD REQUIREMENT The Department of Environmental Services shall keep a copy and permanent record of each sign permit issued. Each such copy shall. show the permit number. The permittee shall be required to exhibit the permit at all times in a place satis- factory to the Director of Environmental Services. 25.38 (5) , 25.38-10 DOUBLE PERMIT FEE The applicable fee for a sign permit shall be doubled when the installation of a sign. is commenced before obtaining a permit therefore. 25.38-11 PROHIBITED SIGNS Except for those signs allowed under the provisions of Section 25.38-16.13, Special Permits, the following signs are prohibited in the City: 25.38-11 .01 Rotatin , Movinn , Flasfs ing, Changin , Reflecting, or Blinking Signs Prohibited Signs which rotate, move, flash, reflect, blink or appear to do any of the foregoing including search lights, shall be prohibited unless required by law or utilized by a proper governmental agency, with the exception of approved time and temperature displays. 25.38-11 .02 Signs on Public Property or Right-of-Way Prohibited Signs on public property, in the public right-of-wety, or on public utility poles shall be' prohibited unless otherwise authorized by this Article. Signs prohibited shall include, but not be limited to realtor, open house, garage .sale signs. This prohibition 'shall include all portable signs including those placed on vehicles with the exception of vehicle identification signs. 25.38-11 .03 Signs Not Advertising the Use, Name of Owner, Products or Services Available on the Pre ises Prohibited Any permanent sign which does not advertise, without rcference. to prices, a use being made on the premises, name of the owner or user, or which does not advertise a product, an interest, service or entertainment available on the premises shall be prohibited. 25.38-11 .04 Temporary or Portable Free Standing Signs Except as otherwise provided herein. 25.38-11 .05 Advertising Devices 25.38-11 .06 Advertising Displays Outside of buildings. 25.38-11 .07 Combination Signs 25.38-11 .08 Roof Signs 25.38-12 PER14ITTED SIGNS - PURPOSE No signs shall be erected or maintained in any zone as established by the Zoning Ordinance except those signs specifically enumerated in this Article. The number and area of signs as outlined in this Article are intended to be maximum standards which do not necessarily ensure architectural compatibility. Therefore, in addition to the enumerated standards , consideration shall be given to a sign's relationship to the overall appearance of the subject property as well as the surrounding community. Compatible design, simplicity and sign effectiveness are to be used in establishing guidelines for sign approval . 25.38 (6) 25.38-13 SIGNS IN SINGLE FA141LY Z014ES 25.38-13.01 Realty Signs kj During a period of time when realty is offered for sale or rent, a sign Ii so indicating, but not exceeding three (3) square feet in area or four (4) q' feet in height may be located on the property. No real estate signs shall be located on a roof, project from a building face; or move in any manner. Any such signs shall be removed upon the rental of the property, upon the completion of escrow or within thirty (30) clays from opening of escrow, whichever occurs first. After the effective date of this Section, no I person engaged in the real estate business as a broker, salesman, or i otherwise, shall use or place signs on property being offered for sale or lease unless said sign program has first received approval from the Director of Environmental Services. Prior to requesting approval of any real estate signs, evidence of a valid City business license shall be provided. 25.38-13.02 Name Plates Each dwelling is permitted one nameplate indicating any one or more of the following: the name of the occupant, the occupation, or the street .address of the residence. Said sign shall not exceed one (1 ) square foot in area and if located on a pole, no part of the sign or pole should be more than four (4) feet above ground level . 25.38-13.03 Open House Signs During the period under which real estate is offered for sale or lease and while a salesperson is physically present on the premises, a sign indicating open house shall be permitted. Said sign shall not exceed three (3) square feet in area; and if located on a pole, no part of the sign or pole shall exceed four (4) feet above ground level . 25.38 (7) 25.38-13.04 Signs for Special Events One (1 ) unlighted sign shall be'permitted for special events such as garage sales, patio sales, block parties or similar events. Said sign shall not exceed three (3) square feet in area or four (4) feet in height. 25.38-13.05 Other Signs No other signs shall be erected or maintained in any single family zone, ,as established by the Zoning Ordinance, except for those signs specifically authorized by the Design Review Board process. Any such sign so authorized shall be necessary to preserve a legal right or serve an economic need and shall not be deemed likely to cause undue detriment to surrounding uses or the economic values of the surrounding properties. Signs so authorized shall be located and erected in a manner satisfactory to the Director of Environmental Services or his authorized representative. 25.38-14 SIGNS IN RESIDENTIAL ZONES OTHER THAN SINGLE FAMILY The predominant idea in authorizing signs in the other residential zones is to strive for a one sign complex to eliminate clutter and to promote compatibility, proportion, simplicity and sign effectiveness. I 25. 38-14.01 Sign Area - Hotels & Apartments �J - There shall be a basic allowable sign area of ten (10) square feet, plus one (1 ) additional square foot of sign area for each two separate rental units to be encompassed in one sign with a maximum of fifty (50) square feet in area. A separate rental unit as used herein shall mean each room or combination of rooms for which a separate lodging charge is made. Such signs shall include in their design layout, all accessory service signs. Accessory signs shall be prohibited unless designed in conjunction with or made an integral part of the principle sign. . Criteria to be used in designing and locating these signs shall be those of proportion, simplicity, utility, and compatibility with surrounding uses and development. In addition, for hotels the wording on the signs shall be limited to the extent that the word "motel " shall not be permitted. Only the words "hotel , lodge, inn, motor inn, or chalet" shall be acceptable. 25.38-14.02 Sign Area - Condominiums There shall be a basic allowable sign area of ten (10) square feet plus one (1 ) additional square foot of sign area for every ten (10) units to be encompassed in one (1 ) sign for each main entrance. Said sign shall be displayed at the main entrance and shall only depict the name of the complex. Permanent signs within the complex shall be as approved by the Design Review Process, but no interior sign shall be larger than six (G) square feet. 25.38-14.63 Sin Area - Other Non-Residential Uses Allowed One (1 ) externally lighted or unlighted identification sign not exceeding twenty (20) square feet in area shall be permitted. for. authorized non-commercial uses, separate and not in conjunction with a hotel or apartment use permitted, such as churches and the like. 25.38 (8) Authorized commercial uses shall be permitted: One ( 1) externally lighted or unlighted identification sign not exceeding three (3) square feet in area or four (4) feet in height. 25.38-14.04 Use of Attraction Boards for Hotels An attraction board may be included in the design and allowable sign area for a hotel or apartment house, subject to its location and design being approved as provided herein. A. .The attraction board shall be designed and located so that it is made an integral part of the principle sign. B. If the principle sign is designed and located on a building or in such a manner that an attached attraction board sign would detract from the appearance of said sign, a detached attraction board sign shall be allowed, provided: (a) That the size of the detached attraction board sign shall be counted as part of the total allowable sign area. (b) That .the maximum allowed size for a detached attraction board sign shall be five (5) square feet per face. (c) The name of the hotel cannot be indicated on the detached attraction board sign. C. An appropriate combination of the following information shall be allowed on an attraction board sign: (a) "Summer Rate" (f) Air Conditioning (b) Vacancy (g) Continental Breakfast (c) Credit Cards (h) Welcoming Conventions (d) TV, Color TV (i ) Any other information as approved by the (e) , Pools, Therapy Pools Director of Environmental Services D. Rate Signs - In addition to the other sign usage authorized herein, actual rates or prices or rentals or other accommodations may be indicated by a single sign or attraction board not to exceed eighteen (18) inches by twenty- four (24) inches located no closer than one (1 ) foot on the inside of a window when facing public view in letters. and numbers not to exceed three quarters (3/4) of an inch in height. The intent of this Section is to limit the use of hotel rate signs solely to the manner provided herein, including the restriction of rate signs that attempt to gain an unfair advantage over competition by the use of a business name which, in letters and/or figures, suggest a rate. All such signs authorized herein shall also comply, where compatible, with the provisions of Article 3, Chapter 1 , Part 3, Division 7 (Section 17560, et seq) of the California Business and Professions Code. Any such sign which fails to comply with the provisions of this Section shall con- stitute a public nuisance and may be abated as such. 25.38-14.05 Free Standing Signs Except for otherwise specified height limitations, free standing signs shall not be located on the public right-of-way and shall not exceed ten (10) feet in height or the height of the adjacent building, whichever is less. 25.38 (9) 25.38-14.06 Double. Frontage Lots All sign area allowed in Sections 25.33-14 inclusive shall be allowed on the main frontages for double frontage streets generally parallel with each other provided that the same use of property extends completely through from street to street; and the area of a sign allowed on the secondary frontage shall not exceed 25% of the main entitlement for identification purposes only. 25.38-14.07 Sale and Rental Signs Uses in Residential Zones other than Single Family Zones shall be authorized one (1 ) for sale or rent sign while the property is actually for sale or rent. These signs shall not exceed three (3) square feet in area or four (4) feet in height; and shall be designed and located in a manner satisfactory to the Director of Environmental Services. All such signs shall be removed upon the rental of the property or upon the completion of escrow or within thirty (30) days of opening of escrow, whichever occurs first. 25.38-15 SIGNS IN COMIMERCIAL AND INDUSTRIAL ZONES The predominant idea in authorizing signs in the commercial and industrial zones is to strive for one (1 ) sign per complex to eliminate clutter and to promote compati- bility, proportion, simplicity and sign effectiveness. 25.38-15.01 Sign Area .- Commercial and Industrial Uses Except as otherwise provided in this Article, each separate business shall be limited to one (1 ) main sign integrated into the design of the building. Rela- tive thereto, the following sign areas shall apply: A. Buildings within one hundred (100) feet of public right-of-wad - The total or aggregate area of a main sign for any business in a building located within one hundred (100) feet of the right-of-way upon which it races shall not exceed the equivalent of one (1 ) square foot of sign area per lineal foot of frontage which the building has facing on a right-of-way or parking lot. Except as otherwise provided herein, such sign shall have a surface area no greater than fifty (50) square feet. No such signs shall be closer than ten (10) feet from any other sign permitted hereunder. Such a sign must be located adjacent to the right-of-way or parking lot from which its maximum allowable size is determined. B. Buildings one hundred (100) feet or more from the right-of-way - The total aggregate area for a main sign for any business in a building located one hundred (100) feet or more from any right-of-way upon which it faces shall not exceed the equivalent of one and one-half (12) square feet of sign area per lineal foot of frontage which the building has facing on a public right-of-way or parking lot. Except as provided herein , such signs shall have a surface area no greater than seventy-five (75) square feet. No such sign shall be closer than ten (10) feet from any other sign permitted here- under. Such a sign must be located adjacent to the right-of-way or parking lot from which its maximum allowable size is determined. 25.38 (10) C. Additional sign area for a single business in a building having over fifty_ (5�) feet of frontage - A single business having a lineal frontage on any right-of-way in excess of fifty (50) feet may be allowed , in addition to A or B above, an additional one (1 ) square foot of sign area for each two (2) feet of frontage in excess of such fifty (50) feet up to one hundred (100) feet, and an additional one (1 ) square foot of sign area for each four (4) feet of frontage in excess of one hundred (100) feet. 25.38-15.02 Frontage on Two or More Streets or Parking Lots A. Frontage on two or more streets - A business in a building facing on more than one 1 right-of-way shall be allowed the authorized sign area on each street which it faces , provided that the areas may not be accumulated on one (1 ) right-of-way and shall not exceed the allo,•red area on any one (1 ) right-of-•ray. Location and design of such sign combinations must be approved by the Design Review Process so as to eliminate clutter and incompatibility of signs. B. Frontage on Parking Lots - A business having frontage only on a common usage or public parking lot or a business which has a rear frontage on a common usage or public parking lot may be allowed a single sign on said frontage, on the basis of one (1 ) square foot of sign area per lineal foot of frontage on said parking lot not to exceed fifty (50) square feet. No such signs shall be closer than ten (10) feet from any other sign permitted hereunder. 25.38-15.03. Height A. Wall Signs - The top of such sign shall not be higher than the eaveline of the bilding on which it is located as measured from the under side of the eave and in no event higher than twenty (20) feet. B. Free Stands Signs - Except as otherwise provided herein, free standing signs shall be prohibited on a single parcel of property where there is more than one business. Where authorized for a single business, a free standing sign shall not be located on the public right-of-•ray and shall not exceed twelve (12) feet in height. The. size of the free standing sign shall not exceed the limitations of Section 25.38-15 inclusive and shall be in lieu of any wall signs. 25.38-15.04 Second Story Businesses Businesses maintained exclusively on the second floor of a two (2) story building may be allowed up to fifty percent (50%) of the sign area authorized for businesses conducted in single story buildings by the Design Review Process. 25.38-15.05 Sign for Pedestrian Traffic Where the principle sign for a business is located so that it cannot be seen by pedestrian traffic, an identification sign, in addition to that otherwise allowed in this Article, shall be permitted. Such a sign shall be no larger than three (3) square feet (three feet on each side) and it shall be designed and located so as to not distract from the appearance of the building or violate the intent of this Ordinance. 25.38 (11 ) 25.38-15.05 Public Pricing of 1lorchandise on Display In addition to the other sign usage authorized herein, where merchandise is physically displayed behind shop windows or otherwise in view of the public, the price of each separate item of such merchandise may be indicated in letters or numbers not exceeding three quarters (3/4) of an inch in height ' attached or in near proximity to the displayed item. The intent there is to allov,- such pricing only when it would be a usual and proper adjunct to mer- chandising the product under consideration. 25:38-15.07 Public Pricing of Merchandise Not on Display In addition to the other sign usage authorized herein, where the goods or services, rentals or sales are not on physical display to the public, the price of such goods, services, rentals or sales may be indicated by a single sign or attraction board not to exceed eighteen (18) by ti;enty-four (24) inches and located no closer than one (1 ) foot from a window, when facing public view, in letters and numbers not to exceed three quarters (3/4) of an inch in height. The intent there is to allo,; such pricing only when it would be a usual and proper adjunct to advertising the product or service under construction. 25.38-15.08 "Sale" Signs While a sale of goods or services is being conducted, a sale sign shall be allowed as long as it is not attached to the shwa window. Such a sign shall be in addition to, and shall not exceed fifteen percent (15%) of the total authorized sign area but in no event more than five (5) square feet. When improperly used, sales signs constitute a public nuisance and may be abated as such. 25.38-15.09 Listing of Business Associates In addition to the other sign usage authorized herein, each separate business shall be allowed lettering on or behind windows facing the public view indicating the ovIners, operators or business associates exercising the use, provided that such letterings shall be enclosed within a single area and shall not exceed a total of three (3) square feet. 25.38-15.10 Use of Attraction Boards by Night Clubs and Cabarets In addition to the permitted sign area, one attraction board to advertise night club, theater or cabaret entertainment shall be allowed provided that the location has the required off-street parking as set forth. in the _Palm Desert Ordinance Code. No permit shall be issued, nor shall any person erect an attraction board until its design and location are approved as provided for herein. A. The maximum allowable size for an attraction board shall be twenty-five (25) square feet if facing on a street; or fifteen (15) square feet on each side if the faces are at right angles to the street. The advertising on the attraction board shall be limited to coming and current entertainment only. Attraction boards shall not be used to advertise rates or prices of attractions. 25.38 (12) 25.38-15.11 Gasoline Service Stations Gasoline service stations shall be limited to those signs as approved by the Planning Commission as a part of their action on a conditional use permit and/or amendment thereto for the service station which shall in no event exceed the following limitations: (1 ) One double-faced free standing monument sign not to exceed twenty-four (24) square feet in area or not to exceed eight (8) feet in height, . and advertising only the name of the company. (2) One ten (10) square foot wall sign advertising the company name and/or operator. (3) One wall or ground sign, not exceeding eight (8) square feet in area or eight (3) feet in height for a ground sign, advertising the actual lowest price per gallon including all tares at which regular, premium and unleaded gasoline are currently being offered. Any special conditions required for sale at such lowest price shall also be indicated. (4) One wall sign, not exceeding ten (10) square feet in area with the provision for changeable copy is permitted to advertise special sales and events related to nation ride and/or companywide special sales or events. No other temporary signs shall be permitted. 25.38-15.12 Signs in District and Regional Shopping Centers In addition to the wall sign area allowed for individual businesses , shopping centers in excess of three and one-half (311) acres of land shall be allowed one (1 ) indirectly lighted identification sign on each right-of-way. Such signs shall not extend beyond the property line or into the right-of-way and shall be used solely to identify the shopping center, shopping area or businesses or activities conducted therein. Relative to such signs, the allowable sign area shall be based on five (5) square feet of sign per acre. These signs shall not exceed twenty-five (25) square feet, shall have a maximum height of eight (8) feet, and shall not be erected without first having proper approval as provided herein. 25.38-15.13 Sale and Rental Signs Commercial and industrial properties shall be authorized sale or rental signs on the following basis: Under 21 acres - 1 sign Over 2z acres, but less than 5 acres - 2 signs Over 5 acres - l sign per street frontage 25.38 (13) These signs shall not exceed three (3) square feet in area or four (4) feet in height and shall be designed and located in a manner satisfactory to the Director of Environmental Services. Such signs shall be removed upon completion of escrow or within thirty (30) days from the opening of escrow, whichever occurs first. 25.38-15.14 Interior Realtor Signs In lieu of any other pricing by signs authorized herein, real estate listings and other such supplemental advertising used in conjunction therewith may be indicated on not more than one sign and/or attraction board, no larger than three (3) square feet in area. Such signs shall be located no closer than one (1 ) foot or further than three (3) feet from a window facing public view. Said sign shall be located on the interior of the window. The intent of this provision is to allow only such window pricing and other such integrated advertising matter as is deemed conservatively necessary and proper to the merchandising of the properties being advertised. 25.38-15.15 Signs in RM Zane, - Sign Area A mobile home part: shall be allowed one (1 ) externally lighted or unlighted identi- fication sign not exceeding the equivalent of one (1 ) square foot of sign area per ten (10) lineal feet of frontage on each right-of-way upon which the business fronts. No sign shall have a surface area of greater than thirty (30) square feet %-,,hen erected at right angles to the right-of-v.,ay. (1 ) Free standing signs - Free standing signs shall not exceed eight (8) feet in height. (2) Sale and Rental Signs - Mobile home park properties shall be authorized one (l : sale or rental sign %,di le the property is actually for sale or rent. These signs shall not exceed three (3) square feet in area or four (4) feet in height and shall be designed and located in a manner satisfactory to the Director of Environmental Services. 25.38-16 GENERAL PROVISIONS Tile following general sign usage provisions and regulations shall apply for all signs. The basic ii;tcnt is to protect the public and property owners against downgrading of aesthetic and property values. Therefore, any additional sign usage authorized hereunder shall be strictly construed in its application. 25.38-16.01 Design Review Board Process Each sign shall be submit to the Design Review Board process prior to its erection. In the case of new developments, a signing program shall be sub- mitted as part of the Site Plan Review procedure. 25.38-16.02 Sign Review Criteria All signs which are regulated by this Article shall be subject to the approval of the Design Review Board Process. In approving or rejecting a particular sign permit, the reviewing body shall utilize the following review criteria: (1 ) That the sign is necessary for the applicant's enjoyment of substantial trade and property rights; 25.38 (14) i (2) That the sign is consistent with the intent and purpose of this Article and Zoning Ordinance; (3) That the sign does not constitute a detriment to public health, safety, and welfare; (4) That the size, shape, color and placement of the sign is compatible with and bears a harmonious relationship to the building it identifies; (5) That the size, shape, color and placement of the sign is compatible with and bears a harmonious relationship to the neighborhood and other signs in the area; (6) That both the location of the proposed sign and the design of its visual elements (lettering, words, figures, colors, decorative motifs, spacing and proportions) are legible under normal viewing conditions prevailing where the sign is to be installed. (7) That the location and design of the proposed sign does not obscure from view or unduly detract from existing or adjacent signs; (8) That the location and design of the proposed sign - its size, shape, illumination and color - are compatible with the visual characteristics of the surrounding area so as not to detract from or cause depreciation of the value of adjacent developed properties; and (9) That the location and design of a proposed sign in close proximity to any residential district does not adversely affect the value or character of the adjacent residential district. 25.38-16.03 Signs Facing Private Property Prohibited All signs authorized hereunder must be placed on the side of property facing on public or private right-of-way. 25.38-16.04 Required Information on Signs Each sign shall have the name of the maker, the date of the erection and the permit: number. Such information shall be clearly legible and on the lower right hand corner of the face of the sign in a conspicuous place. 95.38-16.05 Proper Maintenance of Signs The user, owner or leasee of a sign authorized hereunder shall maintain it in a manner satisfactory to the Director of Environmental Services or his authorized representative. All signs shall be maintained in a neat attractive condition and in re adequate air. 9 P 25.38-16.06 Number of Colors Allowed All signs regulated by this Ordinance shall contain no more than four (4) complimentary colors. Black and white shall be considered as colors. 25.38 (15) 25.38-1G.07 Internal Illumination - Size Reduction If internal illumination , as opposed to exterior lighting, is authorized to illuminate any sign, one half (?�) of the otherwise authorized sign area shall be permitted. Excessive glare shall be eliminated. 25. 38-16.08 Glare from Signs All illuminated signs in all zones shall be designed in such a manner as to avoid undue glare or reflection of light on private property in the surrounding area , in no event shall any sign exceed ten ( 10) candlepower at ten ( 10) feet from the face of the sign. 25. 38-16.09 Location of Right Angle Signs Right angle signs on faces of buildings shall not extend over eighteen ( 18) inches beyond the face of the building where located unless supported on the marquee. No tight angle sign shall extend below eight (8) feet from the sidewalk or the right-of-tray. Right angle signs supported by posts or standards shall not extend beyond the property line or. into the public right-of-way. 25.38-16. 10 Obstruction of Passage Signs shall not be constructed so as to obstruct any door, winder, or fire escape of any building. 25.38-16. 11 Maximum Sign Area Limitation Unless otherwise authorized by this Article, regardless of the zone where located, no sign shall exceed the maximum area necessary to identify the use. 25.38-16. 12 Exceptions to Sign Limitations Nothing contained herein shall prevent the erection , construction , or maintenance of official traffic, fire, and police signs, temporary traffic control signs used during construction and maintenance of utility facilities and substructure location and iden- tification signs and markers required to protect these facilities , devices and markings of the State Department of Transportation , the City Council or of other competent public ' es required b law. posting of the notices Y authorities, or the pos � g q 25.38-16. 13 Special Permits (1) Nothing herein contained shall prevent the City Council from granting a temporary special permit or otherwise permitting, on such terms as it may deem proper, signs or the like advertising or pertaining to any civic, patriotic, or special event of general public interest taking place within the boundaries of the City when it can be found that same wil not be materially detrimental to the public welfare, interest or safety, nor injurious to adjacent property or improvements. (2) Grand opening may be approved by the Director of Environmental Services subject to appropriate conditions. 25.38-16.14 Imitation of Traffic Signal No person shall place, maintain or display upon, or in view of any street or highway any unofficial sign, signal , or device, or any signal , sign or device which purports to be or resembles an official traffic sign or signal or which hides from view any official traffic sign or signal . Any such signal may be abated forthwith. P-5-38 (16) 25.38-16. 15 Overheard Electric Conductors No sign or sign structure shall be erected in such a manner that any portion of its sur- face or supports shall be within six (6) feet horizontally ol, or twelve ( 12) feet ver- tically of, overhead electric conductors which are energized in excess of 750 volts. 25. 38-17 SPECIAL PURPOSE SIGNS 25.38-17.01 Trade Construction Signs One (1 ) unlit sign advertising the various construction trades shall be per- mitted on construction sites during the period that valid building permit approval exists. Such signs shall not exceed three (3) Square feet per 20,000 square feet of land area with a maximum of thirty-two (32) square feet in area and shall be removed before a notice of completion is issued for the building being constructed. No trade construction signs shall exceed eight (8) feet in height. 25.38-17.02 "No Trespassing" Signs A "No Trespassing" or "No Dumping" sign not exceeding three (3) square feet shall be authorized for each parcel of property in addition to other authorized signs and shall be located and designed to other authorized signs and shall be located and designed thereon in a manner satisfactory to the Director of Environmental Services or his authorized representative. 25.38-17.03 Land Subdivision Signs Signs advertising land subdivisions shall be limited to one (1 ) double-faced sign of thirty-t;;q (32) square feet per side, placed at a right angle to the street or tro (2) thirty-two (32) square foot signs facing the street. Such signs shall be at least two hundred (200) feet apart and shall be placed upon the subdivision . Such signs shall be removed at the end of t;o (2) years or when the subdivision is sold, whichever occurs first. These signs shall not be illuminated. 25.38-17.04 Lease Potential Sign One (1 ) sign advertising lease potential for future development, not to exceed twelve (12) square feet in area, fifteen (15) feet from any property line, shall be permitted for a single parcel multiple unit development. However, such a sign shall not be erected until Design Review Board approval is received for the pro- posed project, and all such signs shall be removed before a notice of completion is issued for the building or upon expiration of the Design Review Board process approval . These signs shall face the street and shall not be illuminated. 25.38-17.05 Signs on Awnings, Etc. Painted, non-illuminated or indirectly lighted signs may be permitted on the borders or marquees, .canopies, awnings, arcades or similar structures or attach- ments if located and erected in a manner satisfactory to the Director of Environmental Services or his authorized represeltative. Such signs shall be included in the total authorized sign area. (1) Signs - Marquees and Canopies - Externally lighted signs shall be per- mitted on the upper or lower surface of fixed marquees and similar structures, the front face of which faces the public right-of-Tray, pro- vided that the outer dimensions of such signs shall not exceed sixteen inches (16") in height , and provided further that each letter or image on such a sign does not exceed twelve inches (12") in height. The lo- cation and design of such signs must be approved by the Director of En- vironmental Services or his authorized representative. 'Such signs shall be included in the total authorized sign area. 25.38-17.06 Political Sign Regulations Applicants for political signs, as defined herein, shall comply with the following requirements: (1 ) The applicant shall post a One Hundred Dollar ($100) cash bond with the City to guarantee removal of the political signs. (2) Each sign shall not exceed five (5) square feet in area. (3) The signs shall not be located closer together than five hundred (500) . feet. (4) No political signs shall be allowed in any residential zone. (5) Such signs shall not be nailed to trees, fence posts or affixed to public utility poles and shall not be located in the public right-of-uay. (6) All political signs shall be removed within ten (10) days after the election date or the bond posted shall be. forfeited and the City shall use r;hatever part of the bond money as is necessary for removal . Any amount of the bond remaining shall be refunded upon request made within ninety (90) days after the election. No political signs will be posted earlier than forty-five (45) days prior to an election. (7) The One Hundred Dollar ($100) bond requirement herein shall also apply to signs located at campaign or party headquarters. (8) No fee or permit shall be required for the right to erect political signs but the applicant, or his agent, shall file with the Director- of Environmental Services, a raap or sketch, or otherwise adequately locating where the signs will be erected. (9) The City shall establish a separate account to be entitled "Political Sign Removal " for the purpose of accounting for these monies. Surplus monies from this account will be used to remove signs illegally posted without a bond. (10) No signs shall be permitted on trucks, automobiles , trailers , or any other movable vehicles except for bumper stickers or other equivalent stickers not exceeding five inches by twenty inches (5" x 20") in size. 25.38-17.07 Signs for Public and Quasi-Public Uses Directional and public convenience signs for public and quasi-public uses may be permitted on public property. The design must conform to standard directional sign specifications promulgated by the Director of Environmental Services and approved by the Design Review Board. The total number of signs allowed shall be based on the minimum number necessary for adequate public identification as determined by the Director of Environmental Services.. 25.38-18 ENFORCE14ENT 25.38-18.01 Territorial Application of Ordinance The provisions of this Article shall apply to all territory within the City of Palm Desert. 25.38 (18) 2.5.38-I8.02 Duty to Enforce Ordinance Jt is the duty of the Director of Environmental Services to enforce all of the provisions of this Article. 25.38-18.03 Con_ pliance faith Ordinance: Pduisanre Abatement The Council hereby determines that the public peace, safety, morals, health-, and welfare, require that all signs and advertising structures heretofore constructed or erected in violation of any Ordinance of the City of Palm Desert in effect at the time such sign was constructed or erected, be and they are hereby made subject to the provisions of this Ordinance. Such signs shall be made to conform and comply with such requirements as soon as reasonably possible after the effecting date of this Ordinance. All signs and advertising structures which are not made to so confirm and comply within a reasonable time shall be and they are hereby declared to be public nuisances and may be abated in the manner provided by Ordinance No. 24. 25.38-18.04 Removal and Amortization Period Any sign and outdoor advertising structure or sign which is non-conforming to the requirements of this Ordinance, either by a variance previously granted or by conformance to the existing sign regulations at the time of the initial permit for said sign was issued, shall either be removed or brought up to Code requirements within the period of time prescribed herein. Such nonconform- ing signs may be abated forthwith by the following schedule: Existing legal signs which do not conform to one of the requirements of Sections 25. 38-16.03 - Signs Facing Private Property Prohibited (as long as the property is underdeveloped) , Section 25.38-14.01, the use of the word "motel " shall be subject to a 3 year amorti r.tion period provided that the word is the only violation of said sign, and Section 25.38-16.06 - Color of Signs shall not be required to comply with this section for the life of the sign as long as the requirements of Section 25.38-21 are met and no other sections are violated. The Schedule, based upon the remaining value of the sign, is determined on the basis of the cost of the permit at the time that the sign was installed. 25.38-18.05 SCHEDULE I Original Permit Value of Sign Period for Removal $ 10.00 or Less Immediately $ 10.01 to $ 500.00 1 year $ 500.01 to $1 ,000.00 2 years $1 ,000.01 to $2,500.00 3 years $2,500.01 to $5,000.00 4 years OVER $5,000.00 5 years 25.38 (19) 25.38- 16.06 Ad Hoe j n Amortization Committee Within thirty (30) days after the effective date of this Article, the City Council shall , by resolution, establish an Ad Hoc Sign Amortization Committee. Said Committee shall establish the appropriate value or amortization period for any sign which is presented by the owner of said sign. (1 ) Membership The Committee shall consist of at least seven (7) members: a. Consisting of one of each of the following: One representative from the Chamber of Commerce One representative from the Board of Realtors One Councilperson One Planning Commissioner One Design Review Board Member b. Two from any of the following fields of endeavor but limited to one person per field. Attorneys Accountants Construction Building and Design (2) Selection The City Council shall select the representatives from the Chamber of Commerce and Board of Realtors from a list of three provided by each group. (3) Termination The Committee shall exist for a six (6) month period after its establishment. (4) Procedure An owner of a sign who objects to the proposed amortization period for his sign may request a reevaluation by the Sign Amortization Committee. Such a procedure shall be initiated by the filing of a request for re- evaluation with the Director of Environmental Services who shall call a meeting of the Committee to make a judgment. Upon notification by the City of the existence of a non-conforming sign and the City' s estimated amortization period established by the utilization of the Schedule, the owner of said sign may appeal said established time period to the Ad Hoc Amortization Committee. If the appeal includes a request based upon an existing lease, said appeal shall be accompanied by a notorized copy of the signed maintenance lease in effect on January 1 , 1976. (5) Criteria of Evaluation The Amortization Committee shall establish the amortization period for any sign submitted to them based upon: A. Permit value of the sign at the time of original construction. B. Special circumstances applicable to the sign such as it being an . integral construction element of the building, whose removal would require a major modification of the structure; or if the nonconforming character of the sign is determined by the Board to be .so minor as to create an undo hardship upon the owner. I 25.38 (20) (6) Actions of the Amortization Board The Board may affirm the established amortization period or establish a new amortization period for a sign under consideration. However, no extended amortization period shall exceed one (1) year or double the original allotted time. (7) Confirmation of Board Actions The City Council shall confirm or deny and refer back to the Comilittee for reconsideration, all findings of the Amortization Comnittee within thirty (30) days after their decision. 25.38-18. 07 Uncertainty of Article Provisions Whenever the criteria is uncertain as to the ambiguity of the provisions , the applicant shall be referred to the Planning Commission for determination. The Planning Commission shall then authorize the sign criteria which best fulfills the intent of this Article. 25.38-19 EXCEPTIONS PROCESS The Planning Commission may approve exceptions relating to size, number and loca- tion of signs after a Public Hearing in instances where an applicant is faced with exceptional circumstances because of type or location of business, or is trying to achieve a special design effect. The applicant must shear that: A. The sign will be integrated into the architecture of the building; and B. The sigh will not be detrimental to neighboring businesses or the community in general . The approval of exceptions shall be consistent with the provisions of Section 25.39-5. 01 . 25.38-20 DISCONTINUANCE OF A BUSINESS Within ninety (90) days of the discontinuance of a business in any commercial or industrial zone or before a nevi business occupies the building, whichever comes first, the sign ormer, his agent, or the property owner shall remove all nonconforming signs and the wording a..•:ertising or relating to the discontinued business from all conforming signs. 25.38-21 NONCONFORMING SIGNS MAINTENANCE Except for normal repair or maintenance not exceeding fifty (50) percent of the value of the sign, no sign in existence upon the adoption of this Ordinance shall be modified, altered, moved or replaced, unless it is made to comply with the pro- visions of this Ordinance. 25.38-22 PENALTIES Any person, firm or corporation willfully violating any of the provisions of this Ordinance shall be guilty of a misdemeanor and, upon conviction thereof, shall be punishable by a maximum fine of not more than Five Hundred ($500) or by imprison- ment for a period not exceeding six (6) months, or both such fine and imprison- ment. 25.38 (21) Ordinance (Changes made to attached Exhibit W ) page section changed to read 1 ;4 1 a y Ail !'.. AR- TIC.I_E 25.3F3 /y ZOt�!IhG OR�ili�f�I�G EXi. A—+ Revised 4/6/76 TABLE OF CONTENTS Page ARTICLE 2.5.38-1 INTENT AND PURPOSE 25.38 (1 ) ARTICLE 25.38-2 DEFINITIONS 25.38 (1 ) ARTICLE 25.38-3 SIGN PERMIT PROCEDURES 25.38 (3) ARTICLE 25.33-4 EXCEPTIONS 25.38 (4) ARTICLE 25.38-5 ABATEMENT OF ILLEGAL SIGNS 25.38 (5) ARTICLE 25.38-6 ADJUSTMENTS 25.38 (5) ARTICLE 25. 38-7 PERMIT REQUIREMENT 25.38 (5) ARTICLE 25. 38-8 SAFE SIGNS 25.38 (5) ARTICLE 25.38-9 PERMIT RECORD REQUIREMENT 25.38 (5) ARTICLE 25. 38-10 DOUBLE PERMIT FEE 25.38 (6) ARTICLE 25.38-11 PROHIBITED SIGNS 25.38 (6) ARTICLE 25.38-12 PERMITT.ED SIGNS - PURPOSE 25.38 (6) ARTICLE 25.38-13 SIGNS IN SINGLE FAMILY ZONES 25.38 (7) ARTICLE 25.38-14 SIGNS IN RESIDENTIAL ZONES OTHER THAN SINGLE FAMILY 25.38 (8) ARTICLE 25.38-15 SIGNS IN COMMERCIAL AND INDUSTRIAL_ ZONES 25.38 (10) ARTICLE 25.38-16 GENERAL PROVISIONS 25.38 (14) 25.38-16.01 Design Review Board Process 25.38 (14) 25.38-16.02 Sign Review Criteria 25.38 (14) 25.38-16.03 Signs Facing Private Property Prohibited 25. 38 (15) 25.38-16.04 Required Information on Signs 25.38 (15) 25.38-16.05 Proper Maintenance of Signs 25.38 (15) 25.38-16.06 Color of Signs 25.38 (15) 25.38. 16.07 Internal Illumination - Size Reduction 25.38 (16) 25.38-16.08 Glare from Signs 25.38 (16) 25.38-16.09 Location of Right Angle Signs 25.38 (16) 25.38-16.10 Obstruction of Passage 25.38 (16) 25.38-16.11 Maximum Sign Area Limitation 25.38 (16) 25.38-16.12 Exceptions to Sign Limitations 25.38 (16) 25.38-16.13 Special Permits 25.38 (16) 25.38-16.14 Imitatii,on of Traffic Signal L 25.38 (16) -tW3$-Il• iS C'1nr�+.^�olr J�Xsr� e�S 2S•3B C CONTENTS (continued) Page __ ARTICLE 25.38-17 SPECIAL PURPOSE SIGNS 25.38 (17) 25.38-17.01 Trade Construction Signs 25.38 (17) 25.38-17.02 "No Trespassing" Signs 25.38 (17) 25.38-17.03 Land Subdivision Signs 25.38 (17) 25.38-17.04 Lease Potential Signs 25.38 (17) 25.38-17.05 Signs on Awnings, Etc. 25.38 (17) 25.38-17.06 Political Sign Regulations 25.38 (18) 25.38-17.07 Signs for Public or Quasi-Public Uses 25.38 (18) ARTICLE 25. 38-18 ENFORCEMENT 25.38 (18) 25. 38-18.01 Territorial Application of Ordinance 25.38 (18) 25.38-18.02 Duty to Enforce Ordinance 25.38 (18) 25.38-18. 03 Compliance with Ordinance: Nuisance: Abatement 25.38 (19) 25.38-18. 04 Removal and Amortization Period 25.38 (19) 25.38-18. 05 Schedule I 25.38 (19) 25.38-18. 06 Ad Hoc Sign Amortization Coirmittee 25.38 (20) 25.38-18. 07 Uncertainty of Article Provisions 25.38 (21 ) ARTICLE 25.38-19 EXCEPTIONS PROCESS . 25.38 (21 ) ARTICLE 25.38-20 DISCONTINUANCE OF A BUSINESS 25.38 (21 ) ARTICLE 25.38-21 NON-CONFORMING SIGNS MAINTENANCE 25.38 (21 ) ARTICLE 25.38- 22 PENALTIES 25.38 ( 27) 9i ARTICLE 25.38 SIGNS 25. 38-1 INTENT AND PURPOSE This article is intended to implement the goals and policies of the General Plan particularly with regard to developing a City that is visually attractive and •• preserving and enhancing the visual aspects of the City' s streets and highways. This article is also intended to provide for a more orderly display of adver- tising displays and identification on properties within the City of Palm Desert which are zoned commercial , industrial and residential ; to bring those devices in harmony with the building, the neighborhood, and other signs in the area; to protect the general welfare of the businessmen and residents within the same area, as well as the citizens of Palm Desert, and to do so by regulating and controlling the location, design, quality of materials , illumination, and main- tenance of signs and sign structures. 25.38-2 DEFINITIONS 25.38-2.01 SSgn A sign shall mean anything of visual appearance primarily used for, or having the effect of, attracting attention from the streets , sidewalks or other outside public areas for identification purposes including the prohibited listing of prices. A sign shall not mean displays of merchandise or products for sale on the premises, signs inside buildings except when less than three feet behind a window and facing public view, or ornamentation, design , statuary, architecture, landscaping, pictures, paintings or other such art forms unless, in the case of any exceptions listed in this Section, the attraction, because of locations, size, use or the nature thereof, has the substantial effect of attracting attention for identification purposes when viewed from an outside public area. The basic intent behind this definition is not to discourage product displays , design or art forms epitomizing simplicity, good taste and compatibility with the community's desired image. 25.38-2.02 Advertising Device • Any balloon, flag, pennant, propeller, oscillating, rotating, pulsating light, or other contrivance except a sign used to attract attention for the purpose of promoting (either directly or indirectly) , the sale of products of any person. 25.38-2.03 Advert.isin g Dish Any device, contrivance, statue or structure other than a sign used as a display, regardless of size and shape, for the purposes of attracting attention or making anything known, the origin or place of sale of which is on the property with such advertising display. 25.38-2.04 Area of a Sign The area of a sign shall be within a single continuous perimeter of not more than eight (8) straight lines enclosing the extreme limits of writing, repre- sentation, emblem, or any figure of similar character, together with any material or color forming an integral part of the display or used to differ- entiate such sign from the background against which it is placed. In the case of a sign designed with more than one exterior surface, the area shall be computed as including only the maximum single display surface 25.38 (1) which is visible from any ground position at: one time. The supports , uprights or structure on which any such sign is supported shall not be included in determining the sign area unless such supports, uprights or structures are or is designed in such a manner as to foam an integral background of the display. 25.38-2.05 Building In addition to its common meaning, a building shall include any structure requiring a building permit. 25.38-2.05 Business Sign A sign displaying information pertaining to goods or services offered or pro- duced by the business located on the property, but not including advertising devices or advertising displays. 25.38-2.07 Combination Sion Any sign incorporating any combination of the features of freestanding, pro- jecting and roof signs. 25.38-2.08 Construction Sign A temporary sign stating the names of those individuals or firms directly connected with the construction or development: project, their addresses and their telephone numbers. 2S.3 P-2.0 q EwAornelly 119Xi d S:�n 25.38-2.Wie Preest:anafinm Sion A sign supported by uprights or braces placed upon or into the ground and detached from any building. 25.38-2.411 Height of a Sign The greatest verticle distance measured from the ground level directly beneath the sign to the top of the sign. 25.38-2.,* I-L Identification Siyn A sign limited to the identifying name, sgmbcl or insignia, or any combination thereof, of a building, use, or persons occupying the premises on which the sign is located. (Ate real+y 25.38-2.4i 13 Linhted e+ -� Sign n He iiiV0115b4li i. 25.38-2.# if Name plate A sign not exceeding one (1 ) foot by three (3) feet signifying only the name of the occupant and his occupation or specialty. 25.38 (2) 1 25.38-2. Outdoor Advertising Structure or Sign A sign placed for the purpose of advertising products or services that are not produced, stored or sold on the property upon which the sign is located. 25.38-2.11 164 Price Sirn A sign limited to the name or identification of items or products offered for sale on the premises, and the price of said items or products . 25.38-2.J6 11 Pro;el sting Sign A sign other than a wall sign suspended from or supported by a building or structure and projecting outward therefrom. 25.38-2.1P/l Real Estate Sign A temporary sign advertising the sale, lease, or rent of the property upon which it is located, and the identification of the person or firm handling such sale, lease or rent:. 25. 362. 1111 Roof Sign ram, . 25.38-•2. if 20 Sign Face The surface or that portion of a sign that: is visible from a single point as a flat surface or a plane and considered as such together with the frame and the background. 25.38-2. ?$ 14 Wall Si can A sign attached to or erected on the exterior wall of the building or structure , or on a canopy marquee or similar overhang with the exposed face of the sign ill a plane approximately parallel to the plane of the exterior wall and not extending above the eave line. 25.38-2 i t Z Face or Wall of 8uildinq The face or wall of a building shall mean the outer surface of any main exterior wall or foundation of a building, including windows and store fronts. 25.38-2.* 2 3 Political Signs Political signs shall mean any sign concerning candidates for political office or involving a ballot issue. 25.342. -OIL Vehicle Identification Signs Vehicle identification signs shall mean any sign attached to a vehicle which advertises the owner's name and/or occupation which is permanently attached to the vehicle and does not exceed six (6) square feet in area. 25.38-3 SIGN PERMIT PROCEDURE It shall be unlawful for any person to erect, alter, permit, or maintain, including painted signs, unless otherwise excepted by this Article, a sign upon any property without first obtaining a written sign permit from the Department of Environmental 25.38 (3) Services as required by this Article. Signs exceeding $500 in value shall be re- viewed through the Design Review Process as specified in Section 25. 39-4 inclusive. Application for such permit shall be made on a form provided by the Department of Environmental Services and shall be accompanied by a fee as established by Council Resolution. The application shall set forth and contain the following information and material : 25.38-3.01 Three Copies of a Plan Shorting_ (1 ) The location and size of any building or structures on the property, both existing and proposed; (2) The location of off-street parking facilities, including major points of entry and exit for motor vehicles where directional signs may be proposed; (3) The position of the proposed sign and its relation to adjacent buildings and structures; and (4) The design and size, colors proposed, and proposed location of the sign or sign structure on the property. (5) The method of attachment: to any structure 25.38-3.02 A statement showing the sizes and dimensions of all other signs existing on the property. 25.38-3.03 A statement showing the relationship of such sign or sign structure to the appearance and design of existing or proposed buildings and structures on the property. 25.38-3.04 Such other information as the Department of Environmental Services may reasonably require to secure compliance with this Article and the Ordinances of the City. 2.5.38-3.05 Signs on all proposed buildings or new additions to existing buildings shall be designed as an integral part of the total building design. 25.38-4 EXCEPTIONS The following signs, if not illuminated, shall be allowed on all commercial , indus- trial and residential zoned property without a sign permit being required: 25.38-4.01 One 11 Identification Sign Not exceeding one (1 ) square foot in area, and displaying only the name and address of the owner of the occupant. 25.33-4.02 Directional or Safety Signs As required, provided that: (1 ) Each such sign has first been reviewed and approved by the Design Review Board and/or the Director of Environmental Services; and 25.38 (4) (2) Such signs do not exceed three (3) square feet per face. 25.38-4.03 Governmental Flags (1 ) Emblems or Flats of Non-Profit Organizations - As required, provided that each has first received approval by the Design Review Board and/or Director of Environmental Services. 25.38-4.04 Religious, Charitable, Educational , or Cultural Posters Not exceeding sixteen (16) square feet in area, and temporary in nature. 25.38-4.05 Governmental or Other Legally Required Posters, Notices or Signs _ 25.38-4. 06 Utility or Telephone Pay Station Si ns 25.38-5 ABATEMENT OF ILLEGAL SIGNNS The Director of Environmental Services shall see that this Ordinance is enforced. He shall not permit, and shall abate, any sign within the City which fails to meet the requirements of .this Ordinance or other applicable law. 25.38-6 ADJUSTMEi%TS The Zoning Administrator for either new or existing signs, may grant slight ad- justments to sign colors or authorize deviations from sign area or setback require- ments not to exceed ten percent: (10%) upon a finding that the conditions for variance exist as prescribed in the Palm Desert Zoning Ordinance and as further set forth herein. 25.38-7 PE_RMIT REQUIREMENT The Director of Environmental Services, or his authorized representative, shall remove any temporary sign for which a sign permit has not been obtained as required by this code. The Director of Environmental Services; or his authorized representa- tive, shall notify the owner or user of a permanent sign which has been installed without the acquiring of a sign permit, that said illegal sign shall be removed within ten (10) days. Upon receipt of this notice, the owner or user of a permanent sign that is determined to be illegal does have the right to appeal the decision or notice within ten (10) days thereafter to the City Council pursuant to the provisions of the Public Nuisance Abatement Ordinance No. 24. 25.38-8 SAFE_ SIGNS The City Council shall adopt by Ordinance, a set of rules and regulations to guaran- tee that all signs are safely constructed. These rules and regulations shall be made available to the public. The Building Official shall see that all signs within the City meet the safety requirements promulgated in the rules and regulations. Unsafe signs shall be abated. 25.38-9 PERMIT RECORD REQUIREMENT The Planning Division shall keep a copy and permanent record of each sign permit issued. Each such copy shall show the permit number. The permittee shall be required to exhibit the permit at all times in a place satisfactory to the Director of Environmental Services. 25.38 (5) 25.38-10 DOUBLE PERidIT FEE The applicable fee for a sign permit shall be doubled when the installation of a sign is commenced before obtaining a permit therefore. 25.38-11 PROHIBITED SIGNS those signs allowed under the provisions of Section 25.38-1G.13 Except for th e g p , Special Permits , the following signs are prohibited in the City: 25.38-11 .01 Rotating, bIovinq, Flashing, Changing, Reflecting; or Blinking Signs Prohibited Signs which rotate, move, flash, reflect, blink or appear to do any of the foregoing including search lights , shall be prohibited unless required by law or utilized by a proper governmental agency, with the exception of approved time and temperature displays. 25.38-11 .02 Signs on Public Property or_Right-of-Way Prohibited to ike palhi Bran pvbl,'c vt,IA F6 er — Signs on 40 public property A&Wight-of-wa.y#hall be prohibited unless otherwise authorized by this Article. Signs prohibited shall include, but not be limited to realtor, open house, garage sale signs. This prohibition shall include all portable signs including those placed on vehicles with the exception of vehicle identification signs. 25.38-11 .03 Signs Not Advertisinq the_Use, Name of Owner, Products or Services Available on the Premises larch bi ed Any permanent sign which does not advertise, without reference to prices , a use being made: on the premises, name of the owner or user, or which does not advertise a product, an interest, service or entertainment available on the premises shall be prohibited. 25.38-11 .04 Temporary or Portable Free Standing Sig;nl Except as otherwise provided herein. 25.38-11 .05 Advrrtisinq Devices 25.38-1106 Advertisin Displays Outside of buildings. 25.38-11 .07 Combination Signs 25.38-11 .08 Roof Signs 25.38-12 PERMITTED SIGNS - PURPOSE No signs shall be erected or maintained in any zone as established by the Zoning Ordinance except those signs specifically enumerated in this Article. The number and area of signs as outlined in this Article are intended to be maximum standards which do not necessarily ensure architectural compatibility. Therefore, in addition to the enumerated standards , consideration shall be given to a sign 's relationship to the overall appearance of the subject property as well as the surrounding community. Compatible design, simplicity and sign effectiveness are to be used in establishing guidelines for sign approval . 25.38 (G) 25.38-13 SIGNS IN SINGLE FAMILY 7.0NES 25.38-13.01 WaltySigns During a period of time when realty is offered for sale or rent, a sign so indicating, but not exceeding three (3) square feet in area or four (4) feet in height may be located on the property. No real estate signs shall be located on a roof, project from a building face, or move in any manner. Any such signs shall be removed upon the rental of the property, upon the completion of escrow or within thirty (30) days from opening of escrow, whichever occurs first. After the effective date of this Section, no person engaged in the real estate business as a broker, salesman, or otherwise, shall use or place signs on property being offered for sale or lease unless said sign program.has first received approval from the Director of Environmental Services. Prior to requesting approval of any real estate signs, evidence of a. valid Gity business license shall be provided. 25.38-13.02 Name Plates Each dwelling is permitted one nameplate indicating any one or more of the following: the name of the occupant, the occupation, or the street address of the residence. Said sign shall not exceed one (1 ) square foot in area and if located on a pole, no part of the sign or pole should be more than four (4) feet above ground level . 25.38•-13.03 Open House Signs During the period under which real estate is offered for sale or lease and while a salesperson is physically present on the premises, a sign indicating open house shall be permitted. Said sign shall not exceed three (3) square feet in area; and if located on a pole, no part of the sign or pole shall exceed four (4) feet above ground level . 25.38 (7) 25.33-13.04 Signs for Special Events One (1 ) unlighted sign shall be permitted for special events such as garage sales, patio sales, block parties or similar events. Said sign shall not exceed three (3) square feet in area or four (4) feet in height. 25.33-13.05 Other Sims No other signs shall be erected or maintained in any single family zone, as established by the Zoning Ordinance, except for those signs specifically authorized by the Design Review Hoard process . Any such sign so authorized shall be necessary to preserve a legal right or serve an economic need and shall not be deemed likely to cause undue detriment to surrounding uses or the economic values of the surrounding properties. Signs so authorized shall be located and erected in a manner satisfactory to the Director of Environmental Services or his authorized representative. 25.38-14 SIGNS IN RESIDENTJAL 70NES OTHER THAN SJNGLE FAMILY — - —The predominant idea in authorizing signs in the other residential zones is to strive for a one sign complex to eliminate clutter and to promote compatibility, proportion, simplicity and sign effectiveness. 25.33-14.01 Si n Area—, No:i:el s & Apart.;:•ants There shall be a basic allowable sign area of tell (10) square feet, plus one (1 ) additional square foot of sign area for each two separate rental units to be encompassed in one sign with a maximum of fifty (50) square feet in area. A separate rental unit as used herein shall mean each room or combination of rooms for which a separate lodging charge is made. Such signs shall include in their design layout; all accessory service signs. Accessory signs shall be prohibited unless designed in conjunction with or made an 'integral part of the principle sign. A criteria to be used in designing and locating these signs shall be those of proportion, simplicity, utility, and compatibility with surrounding uses and development. )n addition, for hotels the wording on the signs shall be limited to the extent that the word "motel " shall not be permitted. Only the words "hotel , lodge, inn, motor 'inn, or chalet" shall be acceptable. 25.38-14.02 Sign Area - Condominiums There shall be a basic allowable sign area of ten (10) square feet plus one (1 ) additional square foot of sign area for every ten (10) units to be encompassed in one (1 ) sign for each main entrance. Said sign shall be displayed at the main entrance and shall only depict: the name of the complex. Permanent signs within the complex shall be as approved by the Design Review Process , but no interior sign shall be larger than six (G) square feet. 25.33-14.03 Sign Area - Other Non-Residential Uses Allowed One (1 ) o4eO r lighted or unlighted identification sign not exceeding twenty (20) square feet in area shall be permitted for an authorized non-commercial uses, separate and not in conjunction with a hotel or apartment use permitted, such as churches and the like. 25.33 (8) I Authorized commercial uses shall be permitted: One (1 ) ehefe* lighted or unlighted identification sign not exceeding three (3) square feet in area or four (4) feet in height. 25. 38-14.04 Use of Attraction Boards for Hotels An attraction board may be included in the design and allowable sign area for a hotel or apartment house, subject to its location and design being approved as provided herein. A. The attraction board shall be designed and located so that it is made an integral part of the: principle sign. B. If the principle sign is designed and located on a building or in such a manner that an attached attraction board sign would detract from the appearance of said sign, a detached attraction board sign shall be allowed, provided: (a) That the size of the detached attraction board sign shall be counted as part of the total allowable sign area. (b) That .the maximum allowed size for a detached attraction board sign shall be five (5) square feet per face. (c) The name of the hotel cannot be 'indicated on the detached attraction board sign. C. An appropriate combination of the following -information shall be allowed on an attraction board sign: (a) "Summer Rate" (f) Air Conditioning (b) Vacancy (g) Continental Breakfast (c) Credit Cards (h) Welcoming Conventions (d) TV, Color TV (i ) Any other information as approved by the (e) Pools, Therapy Pools Director of Environmental Services D. Rate Signs- In addition to the other sign usage authorized herein, actual _=atlas or prices or rentals or other accommodations may be indicated by a single sign or attraction board not to exceed eighteen (18) inches by twenty• four (24) 'inches located no closer than one (1 ) foot on the inside of a window when facing public view in letters and numbers not to exceed three quarters (3/4) of an inch in height. The intent of this Section is to limit the use of hotel rate signs solely to the manner provided herein, including the restriction of rate signs that attempt to gain an unfair advantage over competition by the use of a business name which, in letters and/or figures, suggest a rate. All such signs authorized herein shall also comply, where compatible, with the provisions of Article 3, Chapter 1 , Part 3, Division 7 (Section 17560, et seq) of the California Business and Professions Code. Any such sign which fails to comply with the provisions of this Section shall con- stitute a public nuisance and may be abated as such. 25.38-14.05 Free Standing Signs Except for otherwise specified height limitations, free standing signs shall not be located on the public right-of-way and shall not exceed ten (10) feet in height or the height of the adjacent building, whichever is less. 25.38 (9) 25.38-14.05 Double Frontage Lots All sign area allowed in Sections 25.33-14 inclusive shall be allowed on the main frontages for double frontage streets generally parallel with each other provided that the same use of property extends completely through from street to street; and the area of a sign allowed on the secondary frontage shall not exceed 25Z of the main entitlement for identification purposes only. 25.38-14.07 Sale and Rental Signs Uses in Residential Zones other than Single Family Zones shall be authorized one (1 ) for sale or rent sign while the property is actually for sale or rent. These signs shall not exceed three (3) square feet in area or four (4) feet in height; and shall be designed and located in a manner satisfactory to the Director of Environmental Services. All such signs shall be removed upon the rental of the property or upon the completion of escrow or within thirty (30) days of opening of escrow, whichever occurs first. 25.38-15 SIGNS TPi COMMERCIAL AiID INDUSTRIAL ZONES The predominant idea in authorizing signs in the commercial and -industrial zones is to strive for one (1 ) sign per complex to eliminate clutter and to promote compati- bility, proportion, simplicity and sign effectiveness. 25.38-15.01 Sign Area - Commercial and Industrial Uses Except as otherwise provided in this Article, each separate business shall be limited to one (1 ) main sign integrated into the design of the building. Rela- tive thereto, the following sign areas shall apply: A. Buildings within one hundred_ (100) feet of public right-of7way - The total or aggregate area of a main sign for anj business in—a building located within one hundred (100) feet of the right-of-way upon which it faces shall not exceed the equivalent of one (1 ) square foot of sign area per lineal foot of frontage which the building has facing on a right-of-way or parking lot. Except as otherwise provided herein, such sign shall have a surface area no greater than fifty (50) square feet. No such signs shall he closer than ten (10) feet from any other sign permitted hereunder. Such a sign must be located adjacent to the right-of-way or parking lot from which its maximum allowable size is determined. B. Buildings one hundred (100) ,feet or more from the right-of-way - The total aggregate area for a main sign for any business in a building located one hundred (100) feet or more from any right-of-way upon which it faces shall not exceed the equivalent of one and one--half (11) square feet of sign area per lineal foot of frontage which the building has facing on a public right-of-way or parking lot. Except as provided herein, such signs shall have a surface area no greater than seventy-five (75) square feet. No such sign shall be closer than ten (10) feet from any other sign permitted here- under. Such a sign must be located adjacent to the right-of-way or parking lot from which its maximum allowable size is determined. 25.38 (10) C. Additional siqn area for a Single business in a building havinq over fifty (50 feet of frontacL - A single business having a. lineal frontage on any right-of-way in excess of fifty (50) feet may be allowed, in addition to A or B above, an_,additional one (1 ) square foot of sign area for each two (2) feet of frontage in excess of such fifty (50) feet up to one hundred (100) feet, and an additional one (1 ) square foot of sign area for each four (4) feet of frontage in excess of one hundred (100) feet. 25.38-15.02 Frontage on Two or More Streets or Parking- Lots A. Frontage on two or more streets - A business in a building facing on more than one 1 right:-of-way shall be allowed the authorized sign area on each street which it faces, provided that the areas may not be accumulated on one (1 ) right-of-way and shall not exceed the allowed area on any one (1 ) right-of-way. Location and design of such sign combinations must be approved by the Design Review Process so as to eliminate clutter and incompatibility of signs. B. Frontage on Parking Lots - A business having frontage only on a common usage or public parking lot or a business which has a rear frontage on a common usage or public parking lot may be allowed a single sign on said frontage, on the basis of one (1 ) square foot of sign area per lineal foot of frontage on said parking lot not to exceed fifty (50) square feet. A such signs shall be closer than ten (10) feet from any other sign permitted hereunder . 25.38•-15.03 Height A. Wall Siggns - The top of such sign shall not be higher than the eaveline of the building on which it is located as measured from the under side of the eave and in no event higher than twenty (20) feet. B. Free Standing Siqns - Except as otherwise provided herein, free standing signs shall be prohibited on a single parcel of property where there is more than one business. Where authorized for a single business , a free standing sign shall not be located on the public right-of-gray and shall not exceed twelve (12) feet in height. The size of the free standing sign shall not exceed the limitations of Section 25. 38-15 inclusive and shall be in lieu of any wall signs. 25.38-15.04 Second Story Businesses Businesses maintained exclusively on the second floor of a two (2) story building may be allowed up to fifty percent (50%) of the sign area authorized for businesses conducted in single story buildings by the [):!sign Reviear Process. 25.38-15.05 Sian for Pedestrian Traffic Where the principle sign for a business is located so that it cannot be seen by pedestrian traffic, an identification sign, in addition to that otherwise allowed in this Article, shall be permitted. Such a sign shall be no larger than three (3) square feet (three feet on each side) and it shall be designed and located so as to not distract from the appearance of the building or violate the intent of this Ordinance. 25.38 (11 ) 25.33-15.06 Public Pricing of Merchaydise on Display Li addition to the other sign usage authorized herein, where merchandise is physically displayed behind shop windows or otherwise in view of the public, the price of each separate item of such merchandise may be indicated in letters or numbers not exceeding three quarters (3/4) of an inch in height attached or in near proximity to the displayed item. The intent there is to allow such pricing only when it would be a usual and proper adjunct to mer- chandising the product under consideration. 25.33-15.07 Public Pricing of Merchandise idot on Display In addition to the other sign usage authorized herein, where the goods or services, rentals or sales are not on physical display to the public, the price of such goods, services, rentals or sales may be indicated by a single sign or attraction board not to exceed eighteen (13) by twenty-four (24) inches and located no closer than one (1 ) foot from a window when facing public vier, in letters and numbers not to exceed three quarters (3/4 ) of an inch in height. The intent there is to allow such pricing only when it would be a usual and proper adjunct to advertising the product or service under construction. 25.33-15.03 "Sale" Signs While a sale of goods or services is being conducted, a sale sign shall be allowed as long as it is not attached to the shoal window. Such a sign shall be in addition to, and shall not exceed fifteen percent (15%) of the total authorized sign area but in no event more than five (5) square feet. When improperly used, sales signs constitute a public nuisance and may be abated as such. 25.38-15.09 Listing of Business Associates In addition to the other sign us ge authorized herein, each separate business shall be allowed lettering on or behind windows facing the public vier: indicating the owners, operators or business associates exercising the use, provided that such letterings shall be enclosed within a single area and shall not exceed a total of three (3) square feet. 25.38-15.10 Use of Attraction Boards by Night Clubs and Cabarets In addition to the permitted sign area, one attraction board to advertise night club, theater or cabaret entertainment shall be allowed provided that the location has the required off-street parking as set fortis in the Palm Desert Ordinance Code. UD permit shall be issued, nor shall any person erect an attraction board until its design and location are approved as provided for herein. A. The maximum aliowable size for an attraction board shall be twenty-five (25) square feet if facing on a street; or fifteen (15) square feet on each side if the faces are at right angles to the street. The advertising on the attraction board shall be limited to coming and current entertainment only. Attraction boards shall not be used to advertise rates or prices of attractions. 25.33 (12) 25.38-15.11 Gasoline Service Stations Gasoline service stations shall be limited to those signs as approved by the Planning Commission as a part of their action on a. conditional use permit: and/or amendment thereto for the service station which shall in no event exceed the following limitations: (1 ) One double-faced free standing monument sign not to exceed twenty-four (24) square feet in area or not to exceed eight (8) feet in height, and advertising only the name of the company. (2) One ten (10) square foot wall sign advertising the company name and/or operator. (3) One wall or ground sign, not exceeding eight (8) square feet in area or eight (3) feet in height for a ground sign; advertising the actual lowest price per gallon including all taxes at which regular, premium and unleaded gasoline are currently being offered. Any special conditions required for sale at such lowest price shall also he indicated. (4) One wall sign, not exceeding ten (10) square feet in area with the provision for changeable copy is permitted to advertise special sales and events related to nationwide and/or companywide special sales or events. No other temporary signs shall be permitted. 7.5.33-15.12 Signs in District. and Regional ShoEPing Ceni_ers In addition to the gall sign area allowed for individual businesses, shopping centers in excess of three and one-half (3U) acres of land shall be allowed one (1 ) indirectly lighted identification sign on each right-of-way. Such signs shall not extend beyond the property line or into the right-of-Tray and shall be used solely to identify the shopping center, shopping area or businesses or activities conducted therein. Relative to such signs, the allowable sign area . shall be based on five (5) square feet of sign per acre. These signs shall not; exceed twenty-five (25) square feet, shall have a maximum height of eight (8) feet, and shall not be erected without first laving property approval as provided herein. 25.33-15.13 Sale and Rental Signs Commercial and industrial properties shall be authorized sale or rental signs on the following basis: Under 2Y acres - 1 sign Over 21 acres , but less than 5 acres - 2 signs Over 5 acres - 1 sign per street frontage 25.38 (13) These signs shall not exceed three (3) square feet in area or four (4) feet in height and shall be designed and located in a manner satisfactory to the Director of Environmental Services. Such signs shall be removed upon completion of escrow or within thirty (30) days from the opening of escrow, whichever occurs first. 25.38-15.14 Interior Realtor Signs In lieu of any other pricing by signs authorized herein, real estate listings and other such supplemental advertising used in conjunction therewith may be indicated on not more than one sign and/or attraction board, no larger than three (3) square feet in area. Such signs shall be located no closer than one (1 ) foot or further than three (3) feet from a window facing public view. Said sign shall be located on the interior of the window. The intent of this provision is to allow only such window pricing and other such integrated advertising matter as is deemed conservatively necessary and proper to the merchandising of the properties being advertised. 25.33-15.15 S�icns in P,P1 Tones - Sign Area A mobile home park shall be allowed one (1 ) shadow lighted or unlighted identi- fication sign not exceeding the equivalent of one (1 ) square foot of sign area per ten (10) lineal feet of frontage on each right-of-way upon which the business fronts. No sign shall have a surface area of greater than thirty (30) square feet when erected at right angles to the right-of-way. (1 ) Free standing signs - Free standing signs shall not exceed eight (8) feet in height. . (2) Sale and Rental Signs - Mobile home park properties shall be authorized one (1 ) sale or=rental sign while the property is actually for sale or rent. These signs shall not exceed three (3) square feet in area or four (4) feet in height and shall be designed and located in a manner satisfactory to the Director of Environmental Services. 25.38-16 GENERAL PROVISIONS The following general sign usage provisions and regulations shall apply for all signs. The basic intent is to protect the public and property owners against downgrading of aesthetic and property values. Therefore, any additional sign usage authorized hereunder shall be strictly construed in its application. 25.38-16. 01 Each sign shall be submit to the Design Review Board process prior to its erection. in the case of new developments , a signing program shall be sub- mitted as part of the Site Plan Review procedure. 25.38-16.02 Sign Review Criteria All signs which are regulated by this Article shall be submit to the approval of the Design Review Board Process. In approving or rejecting a particular sign permit, the reviewing body shall utilize the following review criteria: (1 ) That the sign is necessary for the applicant's enjoyment of substantial trade and property rights; 25.38 (14) (2) That the sign is consistent with the intent and purpose of this Article and Zoning Ordinance; (3) That the sign does not constitute a detriment to public health, safety, and welfare; (4) That the size, shape, color and placement of the sign is compatible with and bears a harmonious relationship to the building it identifies; (5) That the size,' shape, color and placement of the sign is compatible with and bears a harmonious relationship to the neighborhood and other signs in the area; (6) That both the location of the proposed sign and the design of its visual elements (lettering, words, figures, colors , decorative motifs, spacing and proportions) are legible under normal viewing conditions prevailing where the sign is to be installed. (7) That the location and design of the proposed sign does not obscure from view or unduly detract from existing or adjacent signs;" (8) That the location and design of the proposed sign - its size, shape, illumination and color - are compatible with the visual characteristics of the surrounding area so as not to detract from or cause depreciation of the value of adjacent developed properties; and (9) That the location and design of a proposed sign in close proximity to any residential district does not adversely affect the value or character of the adjacent residential district. 25.38•-16. 03 SiUns_Facin9 Private Property Prohibited All signs authorized hereunder must be placed on the side of property facing on public or private right-of"way. 25.38-16.04 Required Information on Signs Each sign shall have the name of the maker, the date of the erection and the permit number. Such information shall be clearly legible and on the lower right hand corner of the face of the sign in a conspicuous place. 25.38-16.05 ProperSaintenance of Signs The user, owner or leasee of a sign authorized hereunder shall maintain it in a manner satisfactory to the Director of Environmental Services or his authorized representative. All signs shall be maintained in a neat attractive condition and in adequate repair. 25.38-16.06 Color of Signs All signs regulated by this Ordinance shall .contain no more than four (4) complimentary colors. Black and white shall be considered as colors . 25.38 (15) 25.33--16.07 Internal Illumination - Size Reduction If internal illumination, as opposed to exterior lighting, is aut:horizrd to illuminate any sign, one-half (112) of the otherwise authorized sign area shall be permitted. Excessive glare shall be eliminated. 25.38-16.08 Glare from Signs All illuminated signs in all zones shall be designed in such a manner as to avoid undue glare or reflection of light on private property in the surrounding area, in no event: shall any sign exceed ten (10) candlepower at ten (10) feet from the face of the sign. 25. 38-16.09 Location of Riqht Angle _Sicros. Right angle signs on faces of building shall not extend over eighteen (18) inches beyond the face of the building where located unless supported on the marquee. No right angle sign shall extend below eight (8) feet from the sidewalk or the right-of-gray. Right angle signs supported by posits or standards shall not extend beyond the property line or into the public right-of-way. 25.38-16.10 Obstruction of Passage Signs shall not be construCied so as to obstruct any door, 1%,indow, or fire escape of any building. 25.38-16.11 Maximom Sign Area Limitation Unless otherwise authorized by this Arl.icle, regardless of the zone where located, no sign shall exceed the maximum area necessary to identify the use. 25.38-16.12 Exceptions to Si("n Limitations Nothing herein contained shall prevent the erection, construction or maintenance of official traffic, fire and police signs signals, devices and markings of the State Department of Transportation, the City Council or of other competent public authorities, or the posting of the notices required by law. 25.38-16.13 z�kecial Permits (1-) Nothing herein contained shall prevent the City Council from granting a temporary special permit or otherwise permitting, on such terms as it may deem proper, signs or the like advertising or pertaining to any civic, patriotic or special event of general public interest taking place within the boundaries of the City when it can be found that same will not be materially detrimental to the public welfare, interest or' safet.y, nor injurious to adjacent property or -improvements. signs (2) Grand openingrimay be approved by the Director of Environmental Services subject to appropriate conditions. 25.38-16. 14 Imitation of Traffic Signal No person shall place, maintain or display upon, or in view of any street or highway any unofficial sign, signal , or device, or any signal , sign or device which purports to be or resembles an official traffic sign or signal or which hides from view any official traffic sign or signal . Any such signal may be abated forthwith. 25.38 (16) 25.38--17 SPECIAL PURPOSE SIGNS 25.38-17.01 Trade Construction Signs One (1 ) unlit sign advertising the various construction trades shall he per- mitted on construction sites during the period that valid building permit approval exists. Such signs shall not exceed three (3) square-- feet per 20,000 square feet of land area with a maximum of thirty-two (32) square feet in area and shall be removed before a notice of completion is issued for the building being constructed. No trade construction signs shall exceed eight (8) feet in height. 25. 38-17.02 "No Tres a�p ssinQ" Signs A "No Trespassing" or "No Dumping" sign not exceeding three (3) square feet shall be authorized for each parcel of property in addition to other authorized signs and shall be located and designed to other authorized signs and shall be located and designed thereon in a manner satisfactory to the Director of Environmental Services or his authorized representative. 25.35-17. 03 Land Subdivision Sig1Is Signs advertising land subdivisions shall be limited to one (1 ) double- fac6d sign of thirty-two (32) square feet per side; placed at a right angle to the street or two (2) thirty-two (32) square foot signs facing the street. Such signs shall he at least: two hundred (200) feet apart and shall be placed upon the subdivision. No such signs shall be removed at the end of two (2) years or when the subdivision is sold, whichever occurs first. These signs shall not be illuminated. 25.33-17.04 Lease Potential Sign One (1 ) sign advertising lease potential for future development, not to exceed twelve (12) square feet in area, fifteen (15) feet from any property line, shall be permitted for a single parcel multiple unit development. However, such a sign shall not be erected until Design Review Board approval is received for the pro- posed project, and all such signs shall he reproved before a notice of Completion is issued for the building or upon expiration of the Design Review Board process approval . These signs shall face the street and shall not: be illuminated. 25. 38-17.05 Signs on Awnines,_Etc. Painted, non-illuminated or indirectly lighted sighs may be permitted on the borders or marquees, canopies , awnings, arcades or similar structures or attach- ments if located and erected in a manner satisfactory to the Director of Environmental Services or his authorized representative. Such signs shall be included in the total authorized sign area. (1 ) Signs - Marguees and Canopies - Indirectly lighted or shadow lighted signs shall be permitted on the upper or lower surface of fixed marquees and similar structures, the front face of which faces the public right- of Tray, provided that the outer dimensions of such signs shall not exceed sixteen inches (16") in height, and provided further that each letter or image on such a sign does not exceed twelve (12) inches in height. The location and design of such signs must be approved by the Director of Environmental Services or his authorized representative. Such shall be included in the total authorized sign area. 25.33 (17) 25.38-17.06 Political Sign. Regulations Applicants for political signs, as defined herein, shall comply with the following requirements: (1 ) The applicant shall post a One Hundred Dollar ($100) cash bond with the City to guarantee removal of the political signs. (2) Each sign shall not exceed five (5) square feet in area. (3) The signs shall not be located closer together than five hundred (500) feet. (4) No political signs shall be allowed in any residential zone. 'IyAleal SO (5) Such signs shall not he nailed to trees, fence posts ornpub-lic utility poles and shall not be located in the public right:-of-way. (6) All political signs shall be removed within ten (10) days after the election date or the bond posted skull be forfeited and the City shall use whatever part of the band looney as is necessary for rcwoval . Any amount of the bond remaining shall be refunded up3n request made within ninety (90) days after the election. No political signs will be posted earlier than forty-five (45) days prior to an election. (7) The One Hundred Dollar Q100) bond requirement herein shall also apply to signs located at campaign or party headquarters. (8) No fee or permit: shall be required for the right to erect political signs but the applicant, or his agent, shall file with the Director of Environmental Services, a map or sketch, or otherwise adequately locating where the signs will be erected. (9) The City shall establish a separate account to be entitled "Political Sign Removal " for the purpose of accounting for these monies. Surplus monies from this account will be used to remove signs illegally posted without a bond. (10) A signs shall be permitted on trucks, automobiles , trailers, or any other movable vehicles except for bumper stickers a• other equivalent stickers not exceeding five inches by twenty inches (5" x 20") in size. s 25.38-17.07 S�ns_ for Public and QuaXi^Public Uses s Directional and public convenience signs for public and quasi-public uses may be permitted on public property. The design must conform to standard directional sign specifications pro..:ulgated by the Director of Environmental Services and approved by the Design Review Board. The total number of signs allowed shall be based on the minimum number necessary for adequate public identification as determined by the Director of Environmental Services. 25.38-18 ENFORCEMENT 25.38-18.01 Territorial Application of Ordinance The provisions of this Article shall apply to all territory within the City of Palm Desert. 25.38 (18) 25.38-18.02 Duty to Enforce Ordinance It is the duty of the Director of Environmental Services to enforce all of the provisions of this Article. 25. 38-18.03 Compliance with Ordinance: Nuisance: Abatement The Council hereby determines that the public peace, safety, morals, health,. and welfare, require that all signs and advertising structures heretofore constructed or erected in violation of any Ordinance of the City of Palm Desert in effect at the time such sign was constructed or erected, be and they are hereby made subject to the provisions of this Ordinance. Such signs shall be made to conform and comply with such requirements as soon as reasonably possible after the effecting date of this Ordinance. All signs and advertising structures which are not made to so confirm and comply within a reasonable time shall be and they are hereby declared to be Public nuisances and may be abated in the Winner provided by Ordinance No. 24. 25.38-18.04 Removal and Amortization Period Any sign and outdoor advertising structure or sign which is non-conforming to the requirements of this Ordinance, either by a variance previously granted or by conformance to the existing sign regulations at the time of the initial permit for said sign was -issued, shall either be removed or brought up to Code requirements within the period of time prescribed herein, Such nonconform- ing signs may be abated forthwith by the following schedule: Existing legal signs which do not conform to one of the requirements of Sections 25. 38-16. 03 - Sighs facing Private Property Prohibited (as long as the property is underdeveloped) , Section 25.38-14. 01 , the use of the word "motel " shall be subject to a 3 year amortization period provided that the word is the only violation of said sign, and Section 25.38-16.06 - Color of Signs shall not be required to comply with this section for the lire of the sign as long as the requirements of Section 25. 38-21 25.38-21 are met and no other sections are violated. The Schedule, based upon the remaining value of the sign, is determined on the basis of the cost of the permit at the time that the sign was installed. 25.38-18.05 SCHEDULE I Original Permit Value of Sign Period for Removal $ 10.00 or Less Immediacely $ 10.01 to $ 500.00 1 year i $ 500.01 to $1 ,000.00 2 years $1 ,000.01 to $2,500.00 3 years if $2,500. 01 to $5,000. 00 4 years OVER $5,000.00 5 years 25.38 (19) . 1 25.38- 18.07 Ad Hoc Sign Amortization Committee Within thirty (30) days after the effective date of this Article, the City Council shall , by resolution, establish an Ad Hoc Sign Amortization Committee. Said Committee shall establish the appropriate value or amortization period for any sign which is presented by the owner of said sign. (1 ) Membership The Committee shall consist of at least seven (7) members: a. Consisting of one of each of the following: One representative from the Chamber of Commerce One representative from the Board of Realtors One Councilperson One Planning Commissioner One Design Review Board Member b. Two from any of the following fields of endeavor but limited to one person per field. Attorneys Accountants Construction Building and Design (2) Selection The City Council shall select the representatives from the Cham`,er of Commerce and Board of Realtors from a list of three provided by each group. (3) Termination The Conmittee shall exist for a six (G) month period after its establishment. (4) Procedure An owner of a sign who objects to the proposed amortization period for his sign may request a reevaluation by the Sign Amortization Committee, Such a procedure shall be initiated by the filing of a request for re- evaluation with the Director of Environmental Services who shall call a meeting of the Committee to make a judgment. Upon notification by the City of the existence of a non-conforming sign and the City' s estimated aro rtizai.ion period established by the utilization of the Schedule, the owner of said sign may appeal said established time period to the Ad Hoc Amortization Committee. If the appeal includes a request based upon an existing lease, said appeal shall be accompanied by a notarized copy of the signed maintenance lease in effect on January 1 , 1976. (5) Criteria of Evaluation The Amortization Committee shall establish the amortization period for any sign submitted to theca based upon: A. Permit value of the sign at the time of original construction. B. Special circumstances applicable to the sign such as it being an integral construction element of the building, whose removal would require a major modification of the structure; or if the nonconforming character of the sign is determined by the Board to be so minor as to create an undo hardship upon the owner. 25.38 (20) (6) Actions of the Amortization Board The Board may affirm the established amortization period oor establish a new amortization period for a sign under consideration. However, no extended amortization period shall exceed one (1) year or double the original allotted time. (7) Confirmation of Board Actions The City Council shall confirm or deny and refer back to the Vomnittee for reconsideration, all findings of the Amortization Committee within thirty (30) days after their decision. 25. 38-13.08 Uncertainty of Article Provisions Whenever the criteria is uncertain as to the ambiguity of the provisions , the applicant shall be referred to the Planning Commission for determination. The Planning Commission shall then authorize the sign criteria which best fulfills the intent of this Article. 25. 38-19 iiXCEPTIONS PROCESS The Planning Commission may approve exceptions relating to size, number and loca•- tion of signs after a Public Hearing in -instances where an applicant is faced with exceptional circumstances because of type or location of business , or is trying to achieve a special design effect, The applicant must show that: A. The sign will be integrated into the architecture of the building; and B. The sign will not be detrimental to neighboring businesses or the community in general . The approval of exceptions shall be consistent with the provisions of Section 25.39-5.01 . 25.38- 20 DISCONTINUANCE OF A BUSINESS Within ninety (90) days of the discontinuance of a business in any commercial or industrial zone or before a new business occupies the building, whichever comes first, the sign owner, his agent, or the property ownar shall remove all nonconforming signs and the wording advertising or relating to the discontinued business from all conforming signs. 25.38-211 ItONCONFORMING SIGHS MAINTENANCE Except for normal repair or maintenance not exceeding fifty (5C) percent of the value of the sign, no sign in existence upon the adoption of this Ordinance shall be modified , altered, moved or replaced, unless it is made to comply with the pro- visions of this Ordinance. 25,38-23 PENALTIES Any person, firm or corporation willfully violating any of the provisions of this Ordinance shall be guilty of a misdemeanor and, upon conviction thereof, shall be Punishable by a maximum fine of not more than Five Hundred (000) or by imprison- ment for a period not exceeding six (6) months, or both such fine and imprison- ment. 25.38 (21) L a TA PROM In RV I AV Ll V J Al i p; h - ARTICLE 25.38 ZONING ORDINANCE z . PALM DESERT ARTICLE 25.38 SIGNS 25.38-1 INTENT AND PURPOSE This article is intended to implement the goals and policies of the General Plan particularly with regard to developing a City that is visually attractive and preserving and enhancing the visual aspects of the City's streets and 'highways. This article is also intended to provide for a more orderly display of adver- tising devices and idenfificaticn on properties within the City of Palm Desert which are zoned commercial , industrial and residential ; to bring those devices in harmony with the building, the neighborhood, and other signs in the area; to protect the general welfare of the businessmen and residents within the same area, as well as the citizens of Palm Desert, and to do so by regulating and controlling the location, design, quality of materials, illumination, and main- tenance of signs and sigh structures. 25.38-2 DEFINITIONS 25.38-2.01 Sign A sign shall mean any thing of visual appearance primarily used for, or having the effect of, attracting attention from the streets, sidewalks or other outside public areas for advertising purposes including the prohibited listing of prices. A sign shall not mean displays of merchandise or products for sale on the premises, signs inside buildings except when less than three feet behind a window and facing public view, or ornamentation, design , statuary, architecture, landscaping, pictures, paintings or other such art forms unless, in the case of any exceptions listed in this Section , the attraction, because of locations, size, use or the nature thereof, has the substantial effect of attracting attention for advertising purposes when viewed from an outside public area. The basic intent behind this definition is not to discourage product displays, design or art forms epitomizing simplicity, good taste and compatibility with the community's desired image. 25.38-2.02 Advertising Device Any balloon, flag, pennant, propeller, oscillating, rotating, pulsating light, or other contrivance except a sign used to attract attention for the purpose of promoting (either directly or indirectly) , the sale of products of any person. 25.38-2.03 Advertising Display Any device, contrivance, statue or structure other than a sign used as a display, regardless of size and shape, for the purposes of attracting attention or making anything known, the origin or place of sale of which is on the property with such advertising display. 25.38-2.04 Area of a Sign The entire area within a single continuous perimeter of not more than eight (8) straight lines enclosing the extreme limits of writing, representation, emblem, or any figure of similar character, tocether with any material or color forming an integral part of the display or used to differentiate such sign from the background against wnicn it is placed, provided that in the case of a sign designed tith more than one extericr surface, the area shall be computed as including only the maximum single display surface 25.38 (1 ) which is visible from any ground position at one time. The supports, uprights or structure on which any such sign is supported shall not be included in determining the sign area unless such supports, uprights or structures are or is designed in such a manner as to form an integral background of the display. 25.38-2.05 Building In addition to its common meaning, a building shall include any structure requiring a building permit. 25.38-2.06 Business Sign A sign displaying information pertaining to goods or services offered or pro- duced by the business located on the property, but not including advertising devices or advertising displays. 25.38-2.07 Combination Sign Any sign incorporating any combination of the features of freestanding, pro- jecting and roof signs. 25.38-2.08 Construction Sign A temporary sign stating the names of those individuals or firms directly connected with the construction or development project, their addresses and their telephone numbers. 25.38-2.09 freestanding Sign A sign supported by uprights or braces placed upon or into the ground and detached from any building. 25.38-2.10 Height of a Sign The greatest verticle distance measured from the ground level directly beneath the sign to the top of the sign. 25.38-2.11 Identification Sign A sign limited to the identifying name, symbol or insignia, or any combination thereof, of a building, use, or persons occupying the premises on which the sign is located. 25.38-2.12 Indirectly Lighted or Shadow Lighted Sign An indirectly lighted or shadow lighted sign shall mean any illuminated sign constructed so that the immediate source of the illumination is not visible when the sign is lighted and which does not exceed ten (10) candle power per square foot measured at ten (10) feet from the sign. 25.38-2.13 Name Plate A sign not exceeding one (1 ) foot by three (3) feet signifying only the name of the occupant and his occupation or specialty. 25.38 (2) 25.38-2.14 Outdoor Advertising Structure or Sign A sign placed for the purpose of advertising products or services that are not produced, stored or sold on the property upon which the sign is located.- 25.38-2.15 Price Sign A sign limited to the name or identification of items or products offered for sale on the premises, and the price of said items or products. 25.38-2.16 Projecting Sign A sign other than a wall sign suspended from or supported by a building or structure and projecting outward therefrom. 25.38-2.17 Real Estate Sign A temporary sign advertising the sale, lease, or rent of the property upon which it is located, and the identification of the person or firm handling such sale, lease or rent. 25.38-2.18 Roof Sign A sign erected wholly upon or above the roof of a building or structure$-or_ upenLat--�ve canopies, m r overhangs with—sign fa__ _;n4 t. 25.38-2.19 Sign Face The surface, or that portion of a sign that is visible from a single point as a flat surface or a plane and considered as such together with the frame and the background. 25.38-2.20 Wall Sign A sign attached to or erected on the exterior wall of a building or structure with the exposed face of the sign in a plane approximately parallel to the plane of the exterior wall and not extending above the roofline. 25.38-2.21 Face or Wall of Building The face or wall of a building shall mean the outer surface of any main exterior wall or foundation of a building, including windows and store fronts. 25.38-2.22 Political Signs Political signs shall mean any sign concerning candidates for political office or involving a ballot issue. 25.38-3 SIGN PERMIT PROCEDURE It shall be unlawful for any person to erect, alter, permit or maintain, including painted signs, unless otherwise excepted by this article, a sign upon any property without first obtaining a written sign permit from the Department of Environmental Services as required by this article. Signs exceeding $500 in value shall be re- viewed through the Design Review Process as specified in Section 25.39-4 inclusive. Application for such permit shall be made on a form provided by the Department of Environmental Services and shall be accompanied by a fee as c3tablishea by Council Resolution. The application shall set forth and contain the following information and material : 25.38 (3) 25.38-3.01 Three Copies of a Plan Showing: (1 ) The location and size of any building or structures on the property, both existing and proposed; (2) The location of off-street parking facilities, including major points of entry and exit for motor vehicles where directional signs may be proposed; (3) The position of the proposed sign and its relation to adjacent buildings and structures; and (4) The design and size, colors proposed, and proposed location of the sign or sign structure on the property. 25.38-3.02 A statement showing the sizes and dimensions of all other signs existing on the property. 25.38-3.03 A statement showing the relationship of such sign or sign structure to the appearance and design of existing or proposed buildings and structures on the property. 25.38-3.04 Such other information as the Department of Environmental Services may reasonably require to secure compliance with this article and the Ordinances of the City. 25.38-3.04 Signs on all proposed buildings or new additions to existing buildings shall be designed as an integral part of the total building design. 25.38-4 EXCEPTIONS The following signs, if not illuminated, shall be allowed on all commercial , industrial and residential zoned property without a sign permit being required: 25.38-4.01 One (1 ) Identification Sign Not exceeding one (1 ) square foot in area, and displaying only the name and address of the owner or the occupant. 25.38-4.02 Directional or Safety Signs As required, provided that: (1 ) Each such sign has first been reviewed and approved by the Design Review Board and/or the Director of Environmental Services; and (2) Such signs do not exceed three (3) square feet per face. 25.38 (4) ' 25.38-4.03 Governmental Flags oi-F.rnb]ems or Flacs_oi<Noa--2_ _ofI �"r Or anlzaxi,ons 25.38-4.U4 �"" Religious, Charitable, Educational , ultural , or u ,I Posters Not exceeding sixteen (16) square feet in area, and temporary in nature. 25.38-4.05 Governmental or Other Leqally Required Posters, Notices or Signs 25.38-4.06 Utility or Telephone Pay Station Signs 25.38-5 ABATEMENT OF ILLEGAL SIGNS The Director of Environmental Services shall see that this Ordinance is enforced. He shall not permit, and shall abate, any sign within the City which fails to meet the requirements of this Ordinance or other applicable law. 25. 38-6 ADJUSTMENTS The Zoning Administrator for either new or existing signs , may grant slight adjustments in sign colors or authorize deviations from sign area or setback requirements not to exceed ten percent . (10%) upon a finding that the conditions for variance exist as prescribed in the Palm Desert Zoning Ordinance and as further set forth herein. 25.38-7 PERMIT REQUIREMENT The Director of Environmental Services , or his authorized representative, shall " immediately remove any sign for which a permit has not beer, obtained as required in Section 25.38-3 of this Code, provided, however, that the owner or user of said sign shall have the right to appeal the removal within ten (10) days thereafter to the City Council pursuant to the provisions of the Public Nuisance Abatement Ordinance No. 24. 25.38-8 SAFE SIGNS The Depar es shall adop4a t of rules and regulations to guarantee that all signs are safely construe . hese r Qs .a d regulatio dns shall be made available to the public. The D' shall ,,gseee that all signs within the City meet the safety requirements promulgated in '11s rules and regulations. Unsafe signs shall be abated. 25.38-9 PERMIT RECORD REQUIREMENT The Planning Division shall keep a copy and permanent record of each sign permit issued. Each such copy shall show the permit number. The permittee shall be required to exhibit the permit at all times in a place satisfactory to the Director of Environmental Services. 25.38-10 DOUBLE PERMIT FEE The applicable fee for a sign permit shall be doubled when the installation of a sign is commenced before obtaining a permit therefore. t_ .Y (n'tA'1rv�O 25.38-•11 1 P-RQ�HIB1TED SIGNS -f� G�tA-C4.' + .�.5.4/+l 2s3fl-I %3 A The following signs are rohibited in the Citv: f 25.38 (5) 25.38-11 .01 Rotating, Moving, Flashing, Changing, Reflecting, or Blinking Signs Prohibited Signs which rotate, move, flash, reflect, blink or appear to do any of the foregoing shall be prohibited unless required by law or utilized by a proper governmental agency, (,�► �9 � \oy� Ar 25.38-11 .02 Signs on Public Property or Right-of-Way Prohibited Signs on public property or right-of-way shall be prohibited unless otherwise authorized by this Article. Signs prohibited shall include, but not be limited to or,tor, open house, garage sale signs. This prohibition shall also in- clude 'rtable directinna. signs .p . 25.38-11 .03 Signs Not Advertising the Use, Name of the Owner, Products or Service Available on the Premises Prohibited Any sign which does not advertise, without reference to prices , a use being �1 made on the premises , the name of the owner, or user, or which does not advertise a product, an interest, service or entertainment available on the premises shall be prohibited. Signs-which=are-paaaRtted-on_caaua—ajtn rRgs shad-l--be-+r-o4444-t-ed. 25.38-11 :05 Advertising Devices 25.38-11 .06 Advertising Displays 25.38-11 .07 6`} C,, tio bmbina 25.38-11 .08 Roof Signs . 25.38-12 PERMITTED SIGNS - PURPOSE No signs shall be erected or maintained in any zone as established by the Zoning Ordinance except those signs specifically enumerated in this Article. The number and area of signs as outlined in this Article are intended to be maximum standards which do not necessarily ensure architectural compatibility. Therefore, in addition to the enumerated standards, consideration shall be given to a sign's relationship to the overall appearance of the subject property as well as the surrounding community. Compatible design, simplicity and lion effectiveness are to be used in establishing guidelines for sign approval . 25.38-13 SIGNS IN SINGLE FAMILY ZONES 2� .�q,-�3•av {2.v.�ocLt`( ,DNS During the perio3 o'f ime w ealty is offered for sale or rent, a sign so indicating but not exceeding two (2) square feet may be located on the property by the owner. No real estate sign shall be located on a roof, project from a building face, or move in any manner. Any such sign shall be removed wi n �w- •tii+rti-43ej-days-fi m the sa4R-er rental of the property, within-t+4ft-.Y -(-3Q-)-da3`s (),,I%K --o#. the opening of escrow,or up-Ql-comlal_etiDn After the effective date of this Section, no person engaged in the real esi:ate business, as a broker, salesman, or otherwise, shall use or place signs on propert/ being offered for sale or lease unless said sign program has first received approval of the Director of Environmental Services. Prior to requesting approval of any real elate signs, evidence of a valid City Businc-s License shall be provided. 25.38 (6) Z •-3 14triZ No other signs shall be erecte or maintained in any single family zone, as established by the Zoning Ordinance, except for those signs specifically authorized by the Design Review Board or its authorized representative. (Any such signs so authorized shall be necessary to preserve a legal right or serve an economic need and shall not be deemed likely to cause undue detriment to surrounding uses or the economic values of surrounding properties. Signs so authorized shall be located and erected in a manner satisfactory to the Director of Environmental Services or his authorized representative. 25.38-1 ,,� � SIGNS IN RESIDENTIAL ZONES OTHER THAN r1v'" � SINGLE FAMILY The predominant idea in authorizing signs in the other residential zones is to strive for a one sign complex to eliminate clutter and to. promote capatibility, proportion, simplicity and sign effectiveness. 25.38-14.01 Sign Area - Hotels and Apartments There shall be a basic allowable sign area of ten (10) square feet, Pius one (1 ) additional square foot of `signyarea for a wo separ tie rental units to be encompassed in one (1 ) sign. fi separa e�n ����if"as�used herein shall mean each room or combination of rooms for which a separate lodging charge is made. Such signs shall include in their design layout, all accessory service signs. Accessory signs shall be prohibited unless designed in conjunction with or made an integral part of the principal sign. The criteria to be used in designing and locating these signs shall be those of proportion, simplicity, utility, and compatibility with surrounding uses and development. In addition, for hotels, the wording on the sign shall be limited to the extent that the word "Motel " shall not be permitted. Only the words "Hotel " , °Inn" , "Motor Inn or "Chalet" shall be acceptable. ��ob6E 25.38-14.02 Sign Area - Condominiums There shall be a basic allowable sign area of ten (10) square feet, plus one (1 ) additional square foot of sign area for every ten (10) units to be en- compassed in one (1 ) sign for each main entrance. Said sign shall be dis- played at the main entrance and shall only depict the name of the complex. Permanent signs within the complex shall be as approved by the Design Review Process, but no interior sign shall be larger than six (6) square feet. 25.38-14.03 Sign Area - Other Non-Resident-ial Uses Allowed One (1 ) shadow lighted or unlighted identification sign not exceeding., Ttwenty (20) square feet in area shall be permitted for an authorizedNuse, separate and not in conjunction wci�t,,h�„th hotel or a artment use ermitted, \ such as churches and the like. O� 2 35 8 1.0�4 s Ube of Attraction Boards fo Hotelsy� V-4 An attraction board may be included in the design and allowable sign area for a hotel or apartment house, subject to its location and design being approved as provided herein. ,J A. The attraction Eoard shall be designed and located so that it is made an integral part of the principal sign. 25.38 (7) B. If the principal sign is designed and located on a building or in such a manner tha -an attached attraction board sign would detract from the appearance of said sign, a detached attraction board sign shall be allowed, provided: (a) That the size of the detached attraction board sign shall be counted as part of the total allowable sign area. (b) That the maximum allowed size for a detached attraction board sign shall be five (5) square feet per face. (c) The name of the hotel cannot be indicated on the detached attraction board sign. C. An appropriate combination of the following information shall be allowed on an attraction board sign: (a) "Summer Rate" (f) Air Conditioning (b) Vacancy (g) Continental Breakfast (c) Credit Cards (h) Welcoming Conventions (d) TV, Color TV (i ) Any other information as approved by (e) Pools, Therapy Pools the Director of Environmental Services D. Rate Signs - In addition to the other sign usage authorized herein , actual rates or prices or rentals or other accommodations may be in- dicated by a single sign or attraction board not to exceed eighteen (18) inches by twenty-four (24) inches located no closer than one (1 ) foot on the inside of a window when facing public view in letters and numbers not to exceed three quarters (3/4) of an inch in height. The intent of this Section is to limit the use of hotel rate signs solely to the manner provided herein, including the restriction of rate signs that attempt to gain an unfair advantage over competition by the use of a business name which, in letters and/or figures, suggest a rate. All such signs authorized herein shall also comply, where compatible, with the provi- sions of Article 3, Chapter 1 , Part 3, Division 7 (Section 17560, et seq) of the California Business and Professions Code. Any such sign which fails to comply with the provisions of this Section shall con- stitute a public nuisance and may be abated as such. 25.38-11.4•.05 Free Standing Signs ��reeZsTaA ng sii g vs al •nT oi' be located on t� hie puublic right-of-way and sha11 not exceed ten (10) feet in height or the height of the adjacent building, whichever is less. 25.38-14.06 Double Frontage Lots , All signs area allowed in Sections 25.38-14 inclusive shall be allowed on both frontages for double frontage streets generally parallel with each other to osvide redtth�at t same u e of` proper extends completely through fror9� N_) t� 25.38-14.07 Sale and Rental Signs Uses in Residential Zones other than Single Family Zones shall be authorized one (1 ) for sale or rent si9rihwhlle the property is actua�ll�Y f r���le ,,or��-,� nt. These signs shall not exceed (°8) square feet in area `�`I1�a' At IIesh`cned and located in a manner satisfactory to the Director of Environmental Services. 25.38 (8) 2:5. 38-15 SIGNS IN COMMERCIAL AND INDUSTRIAL ZONES She predominant idea in authorizing signs in the commercial and industrial zones is to strive fora one sign per complex to eliminate clutter and to promote com- patibility, proportion, simplicity and sign effectiveness. 25.38-15.01 Sign Area - Commercial and Industrial Uses Except as otherwise provided in this Article, each separate business shall be limited to one (1 ) main sign, Relative thereto, the following sign areas shall alp- 1z �. Buildings Within One Hundred (100) Feet of Public Right-of-Way The total or aggregate area of a main sign for any business in a building located within one hundred (100) feet of the right-of-way upon which it faces shall not exceed the equivalent of one (1 ) square foot of sign area per lineal foot of frontage which the building has facing on a right-of-way or parking lot. Except as otherwise provided herein, such sign l�shall have a surface area no greater than fifty (50) square feet. No No such signs shall be closer than ten (10) feet from any other sign permitted hereunder. Such a sign must be located adjacent to the right-of-way or parking lot from which its maximum allowable size is determined. B. Buildings One Hundred (100) Feet or More from the Right-of-Way The total aggregate area for a main sign for any business in a building located one hundred (100) feet or more from any right- of-way upon which it faces shall not exceed the equivalent of one and one-half (11-,) square feet of sign area per lineal foot of frontage which the building has facing on a right-of-way or parking lot. Except as provided herein, such signs shall have a surface area no greater than seventy-five (75) square feet. No such sign shall be closer than ten (10) feet from any other sign permitted hereunder. Such a sign must be located adjacent to the right-of-way or parking lot from which its maximum allowable size is determined. C. Additional Si n Area for a Single Business in a Building Having Over Fifty (50) Feetof Frontage A single business having a lineal frontage on any right-of-way in excess of fifty (50) feet may be allowed, in addition to A or B above, an additional one (1 ) square foot of sign area for each two (2) feet of frontage in excess of such fifty (50) feet up to one hundred (100) feet, and an additional one (1 ) square foot of sign area for each four (4) feet of frontage in excess of one hundred (100) feet. 5.38-15.02 Frontage on Two or More Streets business in a building facing on more than one (1 ) right-of-way shall be allowed the authorized sign area on each street which it faces, provided that the areas may not be accumulated on one (1 ) right-of-way and shall not exceed the allowed area on any one (1 ) right-of-way. Location and design of such sign combinations must be approved by the Design Review process so as to eliminate clutter aitd incompatibility of signs. v { 25.38 (9) 25.38-15.03 Hei h _ > :� A • rams- ��4� s The top of sucT­s­1'g_n _sM= not be higher than the eaveline of the building on which it is located as measured from the under side of the eave and in no event higher than twenty (20) feet. 25.38-15.04 Second Story Businesses Businesses maintain d .ex li�sively on the second floor of a two (2) story building stye O�_5`6o fifty percent (50%) of the sign area authorized for businesses conducted in single story buildingslc-a�-vn. V ..sww 25.38-15.05 Sign for Pedestrian Traffic Where the principle sign. o iness is located so that it cannot be seen by pedestrian traffic, arsiddition to that otherwise allow4din �this Artie three' be permitted. Such a sign shall be no larger than six--(�y"suuare feet shall be n�eacri s de, y )• and it shall be designed and located so as to not distract from the appearance of the building or violate the intent of this Ordinance. 25.38-15.06 Public Pricing of Merchandise on Display In addition to the other sign usage authorized herein, where merchandise is physically displayed behind shop windows or otherwise in view of the public, the price of each separate item of such merchandise may be indicated in letters or numbers not exceeding three quarters (3/4) of an inch in height attached or in near proximity to the displayed item. The intent there is to allow such pricing only when it would be a usual and proper adjunct to merchandising the product under consideration. 25.38-15.07 Public Pricing of Merchandise Not on Display In addition to the other sign usage authorized herein, where the goods or services, rentals or sales are not on physical display to the public, the price of such goods, services, rentals or sales may be indicated by a single sign or attraction board not to exceed eighteen (18) by twenty-four (24) inches and located no closer than one (1 ) foot from a window when facing public view, in letters and numbers not to exceed three quarters, (3/4) of an inch in height. The intent there is to allow such pricing only when it would be a usual and proper adjunct to advertising the product or service under con- struction. Ilk 25.38-15.08 "Sale" Signs While a sale of goods or services is being conducted, a sale sign shall be allowed between one (1 ) and three (3) feet behind the glass line of the show window. Such a sign shall be in addition to, and shall not exceed fifteen percent (15%) of the total authorized-sign_area but in no event more than five (5) square feet. Svh=awn-shall- not-ad-vertsgices=and=sha —sale ` etter, ot`to. .eedyf�ve inches�{5")in�tieight When improperly used, sales signs constitute a public nuisance and may be abated as such. 2 5'18--T `09 Listing of Bus ne ssociate In addition to the other sign usage authorized herein , each separate business shall be allowed lettering on or behind windows facing the public view indicating the owners , operators or business associates exercising the use, provided that 25.38 (10) such letterings shall be enclosed within a single area and shall not exceed a total of three (3) square feet. 25.38-15. 10 Use of Attraction Boards by Night Clubs and Cabarets In addition to the permitted sign area, one attraction board to advertise night club, theater or cabaret entertainment shall be allowed provided that the location has the required off-street parking as set forth in the Palm Desert Ordinance Code. No permit shall be issued, nor shall any person erect an attracti on board, until its design and location are approved as provided for here maximum allowable size for an attraction board shall be twenty- five (25) square feet if facing on the street; ° t fifteen (15) square feet on each side if the faces are at right angles to the street. The advertising on the attraction .board shall be limited to coming and and current entertainment only. Attraction boards shall not be used to advertise rates or prices of attractions. 25.38-15.11 Gasoline Service Stations Gasoline service stations shall be limited to those signs as approved by the Planning Commission as a part of their action on a conditional use permit and/or amendment thereto for the service station which shall in no event exceed the following limitations: (1 ) One double-face freestanding sign not to exceed thirty-six (36) square feet in area of to exceed twenty (20) feet or the height of the building, whichever is less, advertising only the name of the company. (2) One ten (10) square foot wall sign advertising the company name and/or operator. (3) One wall or ground sign, not exceeding eight (8) square feet in area or It eight (8) feet in height for a ground sign, advertising the actual lowest price per gallon including all taxes at which regular, premium and unleaded gasoline are currently being offered. Any special con- 9T ed for sale at such lowest price shall also be indicated. (4) Sale signs as specified in Sectioh 25.3$ 15.D8 off this Article. No other temporary signs shall be permitted. 25.33�8`-15.12 Signs in District and Regional Shopping Centers y In addition to the wall sign area allowed for individual businesses, shopping centers in excess of three and one-half (32) acres of land shall be allowed one (1 ) indirectly lighted identification sign on each right-of-way. Such signs shall not extend beyond the property line or into the right-of-way and shall be used solely to identify the shopping center, shopping area or businesses or activities conducted therein. Relative to such signs , the allowable sign area shall be based on five (5) square feet of sign per acre. These signs shall not exceed twenty-five (25) square feet, shall have a maximum height of eight (8) feet, and shall not be erected without first having proper approval as provided herein. $, Freestanding Signs Except as otherwise provided herein, freestanding signs shall be prohibited on a single parcel of property where there is rore than One busij,css. Where authorized for a Single bUSiness, a free standing sign shall not be located.on the public right-of-way and 25,38 (11 ) shall not exceed twelve (12) feet in height. The size of the free- standing sign shall not exceed the limitations of Section 25.38-15 inclusive and shall be in lieu of any wall signs. 25.38-15. 13, Sale and Rental Signs Commercial and industrial properties shall be authorized one (1 ) for sale or rent sign w ile the property is actually fo�!!r,``§§��1 or, nt. These signs shall not ex- square feet in areka' ^3�`�1V` e�gned and located in a manner \ satisfactory to the Director of Environmental Services. l� 25.38-15. 14 Interior Realtor Signs A ' In lieu of any other pricing by signs authorized herein, .real estate listingls sa and other such supplemental advertising used in conjunction therewith may be indicated on not more than t4;'41t, (1) sign+ and/or attraction boardJ6 no one of which shall be larger in area than one-half 0/2) of the total authorized sA footage hereunder. Such signs shall be located no closer than one (1 ) foot o a window facing public view, gaarterM Ir Ct �i tThe total square footage of such signs shall not exceed twentycen of the total window area on which they face and, in no event, more than ( square feet. The intent of this provision is to allow only such window pricing and other such integrated advertising matter as is deemed conservatively necessary and proper to the merchandising of the properties being advertised. Qom 25.38-15. 15 Signs in RM Zones - Sign Area: Mobile Home A mobile home hsshall be allowed one (1 ) shadow lighted or unlighted identification sign not exceeding the equivalent of one (1 ) square foot -of sign area per ten (10) lineal feet of frontage on each right-of-way upon which the business fronts. No sign shall have a surface area greater than thirty (30) square feet when erected at right angles to the right-of-way. (1 ) Freestanding Signs Freestanding signs shall not exceed eight (8) feet in height. (2) Sale and Rental Signs Mobile home park properties shall be authorized one 1 sale or rental sign while th p operty is actually ►fo,,r' saae o ���; rent. These signs shall not exceed W(3) square feetcl iireaNnd'shall be designed and located in a manner satisfactory to the Director of Environmental Services. 25.38-16 GENERAL PROVISIONS The following general sign usage provisions and regulations shall apply for all signs. The basic intent is to protect the public and property owners against downgrading of aesthetic and property values. Therefore, any additional sign usage authorized hereunder shall be strictly construed in its application. 25.38-16.01 Each sign shall be. subject to the Desigh Review Board process prior to its erection. In the case of new developments, a signing program shall be sub- mitted as part of the Site Plan Review procedure. 25.38 (12) 25.38-16.02 Sign Review Criteria All signs which are regulated by this Article shall he subject to the approval of the Design Review Board Process. In approving or rejecting a particular sign permit, the reviewing body shall be subject to the following review criteria: (1 ) That the sign is necessary for the applicant's enjoyment of substantial trade and property rights; (2) That the sign is consistent with the intent and purpose of this Article and the Zoning Ordinance; (3) That the sign does not constitute a detriment to public health, safety, and welfare; (4) That the size, shape, color and placement of the sign is compatible with and bears a harmonious relationship to the building it identifies; (5) That the size, shape, color and placement of the sign is compatible with and bears a harmonious relationship to the neighborhood and other signs in the area; (6) That both the location of the proposed sign and the design of its visual elements (lettering, words, figures, colors, decorative motifs , spacing and proportions) are legible under normal viewing conditions prevailing where the sign is to be installed. (7) That the location and design of the proposed sign does not obscure from view or unduly detract from existing or adjacent signs; (8) That the location and design of the proposed sign — its size, shape, illumination and color — are compatible with the visual characteristics of the surrounding area so as not to detract from, or cause depreciation of, the value of adjacent developed properties; and (9) That the location and design of a proposed sign in close proximity to any residential district does not adversely affect the value or character of the adjacent residential district. 25.38-16.03 Signs Facing Private Property Prohibited All signs authorized hereunder must be placed on the side of property facing on public or private right-of-way. 25.38-16.04 Required Information on Signs Every sign shall have the name of the maker, the date of thgerectiort�andd the permit number. Such information shall be clearly legible" "Y"n a"�"c"" nn''ss u place on each sign. 25.38-16.05 Proper Maintenance of Signs The user, owner or lessee of a sign authorized hereunder shall maintain it in a manner satisfactory to the Director of Environmental Services or his authorized representative. All signs shall be maintained in a neat attractive condition and in adequate repair. 25.33 (13) 25.38-16.06 Color of Signs p All signs regulated by this Ordinance shall contain no more than tTmee ) colors. Black and white shall be considered as colors. 25.388-16.007^� 9 - Size Reduction -_ Direction If d , '•=9ht'ng, as opposed to srrddQQw lighting, is authorized to illuminate any sign, one-half (1/2) of the otherwise authorized sign area shall be permitted. Excessive glare shall be eliminated. 25.38-16.08 Glare from Signs 'u All illuminated signs in all zones shall be designed in such manner as to avoid undue glare or reflection of light on private property in the surrounding area and shall be erected and located in a manner satisfactory to the Director of Environmental Services or his authorized representative. 25.38-16.09 Location of Right Angle Signs Right angle signs on faces of building shall not extend over eighteen (18) inches beyond the face of the building where located unless supported on the marquee. No right angle sign shall extend below eight (8) feet from the sidewalk or the right-of-way. Right angle signs supported by posts or standards shall not extend beyond the property line or into the public right-of-way. 25. 38•.16. 10 Obstruction of Passage Signs shall not be constructed so as to obstruct any door, window, or fire escape of any building. 25.38-16.11 Unless otherwise authorized by this Article, regardless of the zone where located, no sign shall exceed the maximum area allowed to advertise the use being made on the premises. 25. 38-16. 12 Exceptions_ r� s«N Nothing herein contained shall prevent the erection, construction or maintenance of official traffic, fire and police signs , signals, devices and markings of the State Department of Transportation, the City Council or of other competent public authorities, or the posting of the notices required by law. 25Lor 38-16.13 Special Permits ()) Nothing herein contained shall prevent the City Council from granting a temporary _ ial permit or otherwise permitting, on such terms as it may deem proper, signs he like advertising or pertaining to any civic, patriotic or special event of ral public interest taking place within the boundaries of the City when it can ound that same will not he materially detrimental to the public welfare rest,0r safety, nor injurious to adjacent property o improvements._d � ..��, , 6�,�;,JC�, � oho - mitation c raffi'c°Signal No person shall place, maintain or display upon, or in view of any street or highway any unofficial sign, signal , or device, or any signal , sign or device which purports to be or resembles an official traffic sign or signal or which 25.38 (14) hides from view any official traffic sign or signal . Any such signal may be abated forthwith. Oil 25.38-17 SPECIAL PURPOSE SIGNS 25.38-17.01 Trade Construction Signs ^( One sign advertising the various construction trades shall be permitted on �", /3� L construction sites. Such signs shall not exceed thirty-two (32) square feet ��rr in area, and shall be removed before a VMXZA-, is issued. 25.38-17.02 "No Trespassing" Signs A "No Trespassing" or "No Dumping" sign not exceeding three (3) square feet shall be authorized for each parcel of property in addition to other authorized signs and shall be located and designed to other authorized signs and shall be located and designed thereon in a manner satisfactory to the Director of Environmental Services or his authorized representative. 25.38-17.03 Land Subdivision Signs Signs dv r in land subdivisions shall be limited to one (1 ) double-faced sign o square feet per side, placed at a right angle to the street or two (2) g square foot signs facing the street. Such signs shall be at least two hundred (200) feet apart and shall be placed on the subdivision or on land leased by the subdivider. Such signs shall be removed at the end of two (2) years or when ninety percent (90%) of the subdivision is sold, whichever occurs first. These signs shall not be illuminated. 25.38-17.04 Lease Potential Sign One sign advertising lease potential for future development, not to exceed twelve (12) square feet in area, fifteen (15) feet from property lines , shall be per- mitted for a,.�si.n,,��le ,pa cel mu iple un.t dev4lo m n However, u a si n shal not be erected uexcegt 'uri —tthe �J,,r,�a in- bu444iftIs—and all such signs shall be--removed before certifZL ' ate occupancy is issued for the buildingk? e gn a is s�hal'� a e'Yh %st�'e �__t) sha `1 nit be illuminated. 25.38-17.05 Signs on Awnings, Etc. Painted, non-illuminated or indirectly lighted signs may be permitted on the borders or marquees, canopies , awnings, arcades or similar structures or attach- ments if located and erected in a manner satisfactory to the Director of Environmental Services or his authorized representative. Such signs shall be included in the total authorized sign area. (1 ) Signs - Marquees and Canopies Indirectly. lighted or shadow lighted signs shall be permitted on the upper or lower surface of fixed marquees and similar structures , the front face of which faces the public right- of-way, provided that the outer dimensions of such signs shall not exceed sixteen inches (16" ) in height, and provided further that each letter or image on such a sign does not exceed twelve (12) inches in height. The location and design of such signs must be approved by the Director of Environmental Services or his authorized representative. Such shall be included in the total authorized sign area. 25.38 (15) 25.38-17.06 Political Sign Regulations Applicants for political signs, as defined herein, shall comply with the following requirements: (1 ) The applicant shall post a One Hundred Dollar ($100) cash bond td with the City to guarantee removal of the political signs. (2) Each sign shall not exceed five (5) square feet in area. (3) The signs shall not be located closer together than five hundred (500) feet. (4) No political signs shall be allowed in any residential zone. (5) Such signs shall not be nailed to trees, fence posts or public utility poles and shall not be located in the public right-of-way. (6) All political signs shall be removed within ten (10) days after the eleection date or the bond posted shall be forfeited and the City shall use whatever part of the bond money as is necessary for removal . Any amount of the bond remaining shall be refunded upon request made within ninety (90) days after the election. (7) The One Hundred Dollar ($100) bond requirement herein shall also apply to signs located at campaign or party headquarters. (8) No fee or permit shall be required for the right to erect political signs but the applicant, or his agent, shall file with the Director of Environmental Services, a map or sketch, or otherwise adequately locate where the signs will be erected. (9) The City shall establish a separate account to be entitled "Political Sign Removal" for the purpose of accounting for these monies. Surplus monies from this account will be used to remove signs illegally posted without a bond d U 25.38-17.07 Signs for Public and Quazi-Public Uses Directional and public convenience signs for public and quazi-public uses may be permitted on public property. The design must conform to standard directional sign specifications promulgated by the Director of Environmental Services and approved by the Design Review Board. The total number of signs allowed shall be based on the minimum number necessary for adequate public identification as determined by the Director of Environmental Services. 25.38-18 ENFORCEMENT 25.38-18.01 Territorial Application of Ordinance The provisions of this Article shall apply to all territory within the City of Palm Desert. 25.38-18.02. Duty to Enforce Ordinance It is the duty of the Director of Environmental Services to enforce all of the provisions of this Article. 25.38 (16) 25.38-18.03 Interference with Enforcement It is unlawful for anyone to interfere with the Director of Environmental Services in the performance of his duties. 25.38-18.04 Compliance with Ordinance: Nuisance: Abatement The Council hereby determines that the public peace, safety, morals , health, and welfare, require that all signs and advertising structures heretofore constructed or erected in violation of any ordinance of the City of Palm Desert in effect at the time such sign was constructed or erected, be and they are hereby made subject to the provisions of this Ordinance. Such signs shall be made to conform and comply with such requirements as soon as reasonably possible after the effecting date of this Ordinance. All signs and advertising structures which are not made to so conform and comply within a reasonable time shall be and they are hereby delcared to be public nuisances and may be abated in the matter provided by Ordinance No. 24. 25.38-18.05 Removal and Amortization Period Any sign and outdoor advertising structure or sign which is nonconforming to the requirements of this Ordinance, either by variance previously granted or by conformance to the existing sign regulations at the time the initial permit for said sign was. issued, shall either be removed or brought up to Code require- ments within the period of time prescribed herein dating from the effective date of this Ordinance. Such nonconforming signs may be abated forthwith by the following schedule which is based upon the remaining value of said sign, as determined from the cost of the permit: �! 25.38-18.06 Amortization Schedule Permit Value of Sign Period for Removal Yr� 10.00 or less Immediately ^ $100. to $ 0.0 1 year $500.01 to $1 , 000-00 2 years $1 ,000.01 to $2,500.00 3 years $2,500.01 to $5,000.00 4 years OVER $5,000.00 5 years 25.38-18.07 Ad Hoc Sign Amortization Committee Within thirty (30) days after the effective date of this Article, the City Council shall , by resolution, establish an Ad Hoc Sign Amortization Committee. Said Committee shall establish the appropriate value or amortization period for any sign which is presented by the owner ofQ.�said sign. (1 ) Membership The Committee shall consist of.: 64 One representative from m the Chamber of Commerce One representative from the Board of Realtors One Councilperson One Planning Commissioner (4 1 One Design Review Board Member 25.38 (17) (2) Selection The City Council shall select the representatives from the Chan be vof Commerce and Board of Realtors from a list of three provided by 5"'SFC group&, (3) Termination The Committee shall exist for a six (6) month period after its establishment. (4) Procedure An owner of a sign who objects to the proposed amortization period for his sign may request a reevaluation by the Sign Amortization Committee. Such a procedure shall be initiated by the filing of a request for reevaluation with the Director of Environmental Services who shall call a meeting of the Committee to make a judgment. (5) Criteria of Evaluation The Amortization Committee shall establish the amortization period for any sign submitted to them based upon: A. Permit value of the sign at the time of original construction. B. Special circumstances applicable to the sign such as: it being an integral construction element of the building, whose removal would require a major modification of the structure; or if the nonconforming character of the sign is determined by the Board to be so minor as to create an undo hardship upon the owner. (6) Actions of the Amortization Board The Board may affirm the established T amortization period or establish a new amortization period for a sign under consideration. However, no extended amortization period shall exceed, five (5) years. "A g_J (7) Confirmation of Board Actions The City Council shall confirm or deny,,a 1 findings of the Amortization Committee within fifteen (15) days of their _7f decision. 25.38-18.0'91, Uncertainty of Article Provisions Whenever the signing a­L8ji � ' is uncertain as to ambiguity of the provisions, the applicant shall be referred to the Plannin Commissio�n,foorr determination. The Planning Commission shall then authorizze sd "wch best fullfill:6 the intent of this Article. 25.38-19 EXCEPTIOtJ �cyro The Planning Commission may approve exceptions relating to size, number and location of signs after a Public Hearing in instances where an applicant is faced with excep- tional circumstances because of type or location of business, or is trying to achieve a special design effect. The applicant must show that: A. The sign will be integrated into the architecture of the building; and B. The sign will not be detrimental to neighboring businesses or the com- munity in general . The approval of exceptions shall be� consistent with the provisions of Section 25.39-5.01 . 25.38 (18) 25.38_20 DISCONTINUANCE OF A BUSINESS (Within ninety (90; days of the discontinuance of a business in any commercial or industrial zone or before a new business occupies the building , whichever comes first, the sign owner, his agent, or the property owner shall remove all non- �✓� conforming signsL 5.38-2.1 NONCONFORMING SIGNS Except for normal repair or maintenance not exceeding fifty (50) percent of the value of the sign, no sign in existence upon the adoption of this Ordinance shall be modified, altered, moved or replaced, unless it is made to comply with the pro- visions of this Ordinance. 25.38-22 SEPARABILITY If any section, subsection, sentence, clause or phrase of this Ordinance is for any reason held to be invalid or unconstitutional by the decision of any court of competent jurisdiction, such decision shall not affect the validity of the remaining portions of the Ordinance. The City Council hereby declares that it would have passed this Ordinance, and each section, subsection, sentence, clause and phrase hereof irrespective of the fact that any one or more of the sections, subsections, clauses or phrases hereof be declared invalid or unconstitutional . 25.38-23 PENALTIES Any person, firm or corporation willfully violating any of the provisions of this Ordinance shall be guilty of a misdemeanor and, upon conviction thereof, shall be punishable by a maximum fine of not more than Five Hundred Dollars ($500) or by imprisonment for a period not exceeding six (6) months, or both such find and imprisonment. 25.38 (19) 45-275 PRICKLY PEAR LANE, PALM DESERT, CALIFORNIA 92260 — T . TELEPHONE (714) 346-'O6II = la - December-1-, 1975 To: MEMBERS OF THE CHAMBER OF COMMERCE SUBCOMMITTEE Subject : Revisions Resulting from the Sixth and Seventh Meetings on the Sign Ordinance Attached for your review and comment is the list of revisions to the Palm Desert preliminary Sign Ordinance. This is also a, reminder that your next meeting to review the Sign Ordinance is scheduled for Friday morning, December., 1975 at 8 : 00 a.m. in the City Hall Conference Room. \Z Paul A. Williams Director of Environmental Services Attachment cls Y I TABLE OF CONTENTS ARTICLE 25.38 - SIGNS Section Number Page Number 25.38-1 INTENT AND PURPOSE 25.38-2 DEFINITIONS 25.38-3 SIGN PERMIT PROCEDURE 25.38-4 EXCEPTIONS 25.38-5 ABATEMENT OF ILLEGAL SIGNS 25.38-6 ADJUSTMENTS 25.38-7 PERMIT REQUIREMENT 25.38-8 SAFE SIGNS 25.38-9 PERMIT RECORD REQUIREMENT 25.38-10 DOUBLE PERMIT FEE 25.38-11 PROHIBITED SIGNS 25.38-12 PERMITTED SIGNS - PURPOSE 25.38-13 SIGNS IN SINGLE FAMILY ZONES 25.38-14 SIGNS IN RESIDENTIAL ZONES OTHER THAN SINGLE FAMILY 25.38-15 SIGNS IN COMMERCIAL & IN- DUSTRIAL ZONES 25.38-16 GENERAL PROVISIONS 16.01 Design Review Board Process 16.02 Sign Review Criteria 16.03 Signs Facing Private Property Prohibited 16.04 Required Information on Signs 16.05 Proper Maintenance of Signs 16.06 Color of Signs 16.07 Direct Lighting - Size Reduc- tion 16.08 Glare from Signs 16.09 Location of Right Angle Signs 16.10 Obstruction of Passage 16.11 Maximum Sign Area Limitation 16.12 Exceptions to Sign Limitations 16.13 Special Permits 16.14 Imitation of Traffic Signal Prohibited 25.38-17 SPECIAL PURPOSE SIGNS 17.01 Trade Construction Signs 17.02 "No Trespassing" Signs 17.03 Land Subdivision Signs 17.04 Lease Potential Signs 17.05 Signs on Awnings, Etc. 17.06 Political Sign Regulations 17.07 Signs for Public or Quasi- Public Uses i Section Number Page Number 25I38-18 ENFORCEMENT 18.01 Territorial Application of Ordinance 18.02 Duty to Enforce Ordinance 18.03 Interference with Enforcement 18.04 Compliance with Ordinance - Nuisance Abatement 18.05 Removal and Amortization Period - 18.06 Alternate Amortization Schedule I 18.07 Alternate Amortization Schedule II 18.08 Selection of Alternative Procedure 18.09 Ad Hoc Sign Amortization Committee 18.10 Uncertainty of Article Provisions 25.38-19 EXCEPTIONS PROCESS 25!38-20 DISCONTINUANCE OF A BUSINESS 25!38-21 NON-CONFORMING SIGNS 25138-22 SEPARABILITY 25!38-23 PENALTIES i SIGN ORDINANCE REVISIONS CHAMBER SUBCOMMITTEE MEETINGS - OCTOBER 7, 1975 NOVEMBER 21 , 1975 OCTOBER 15, 1975 NOVEMBER 23, 1975 OCTOBER 24, 1975 OCTOBER 29, 1975 ` NOVEMBER 7, 1975 SECTION # PAGE '# CHANGE 1 25.38-2.18 25.38 (3) Roof Sign: A sign erected wholly on or above the roof of a building or structure. 25.38-2.20 25.38 (3) Wall Sign: A sign attached to or erected on the exterior wall of the building or structure or on a canopy marquee or similar overhang with the ex- posed face of the sign in a plane approximately parallel to the plan of the exterior wall and not extending above the roof line. 25.38-2.23 25.38 (3) Vehicle Identification Signs: Vehicle identifica- tion signs shall mean any sign attached to a ve- hicle which advertises the owner's name and/or occupation which is permanently attached to the vehicle and does not exceed six (6) square ,feet in I area. 25.38-4.03 25.38 (5) Governmental Flags 25. 38-4.03(l ) 25.38 (5) Emblems or Flags of Non-Profit Organizations: As required, provided that each has first received approval by the Design Review Board and/or Director of Environmental Services. 25.38-4.04 25.38 (5) Religious, Charitable, Educational , or Cultural Posters: Not exceeding sixteen 16 square feet I` in area, and temporary in nature. 25.38-7 25.38(5) Permit Requirement: The Director of Environmental Services , or his authorized representative, shall II remove any temporary sign for which a sign permit has not been obtained as required by this code. The Director of Environmental Services, or his authorized representative, shall notify the owner or user of a permanent sign which has been installed without. the acquiring of a sign permit, that said illegal sign shall be removed within ten (10) days. Upon receipt of this notice, the owner or user of a permanent sign that is determined to be illegal does have the right to appeal the decision or notice . within ten (10) days thereafter to the City Council pursuant to the provisions of the Public Nuisance Abatement Ordinance No. 24. 25,38-8 25.38 (5) Safe Signs: The City Council shall adopt by Or- dinance, a set of rules and regulations to guarantee that all signs are safely constructed. These rules and regulations shall be made available to the public. The Building Official shall see that all signs within the City meet the safety requirements 1 promulgated in the rules and regulations. . Unsafe signs shall be abated. SIGN ORDINANCE REVISIONS (Continued) Paget SECTION # PAGE M CHANGE 25.38-11 . 25.38 (5) Prohibited Signs: Except for those signs allowed under the provisions of Section 25.38-16. 13, Special Permits , the following signs are pro- hibited in the City: 25.38-11 .01 25.38 (6) Rotating, Moving, Flashing, Changing , Reflecting, or Blinking Signs Prohibited : Signs which rotate , move, flash, reflect, blink or appear to do any of the foregoing including search lights , shall be prohibited unless required by law or utilized by a proper governmental agency, with the exception of approved time and temperature displays. 25.38-11 .02 25.38 (6) Signs on Public Property or Right-of-flay Prohibited: Signs on the public property or right-of-way sh011 be prohibited unless otherwise authorized by this Article. Signs prohibited shall include , but not be limited to realtor, open house, garage sale signs. This prohibition shall include all portable signs including those placed on vehicles with the exception of vehicle identification signs. 25.38-11 .03 25.38 (6) Signs Not Advertising the Use, Name of Owner, Products or Services Available on the Premises Prohibited: Any permanent sign which does not advertise, without reference to prices , a use being made on the premises , name of the owner, or user, or which does not advertise a product, an interest, service or entertainment available on the premises shall be prohibited. 25.38-11 .04 25.38 (6) Temporary or Portable Free Standing Signs : Except as otherwise provided herein. 25.38-11 .06 25.38 (6) Advertising Displays: Outside of buildings. 25.38-13 25.38 (6) Signs in Single Family Zones 25.38-13.01 25.38 (6) Realty Signs: During a period of time when realty is offered for sale or rent, a sign so indicating , but not exceeding three (3) square feet in area or four (4) feet in height, may be located on the property. No real estate signs shall be located on a roof, project from a building face, or move in any manner. Any such signs shall be removed upon the rental of the property or upon the completion of escrow or within thirty (30) days from opening of escrow, whichever occurs first. After the effective date of this i SIGN ORDINANCE REVISIONS (Continued) Page #3 SECTION # PAGE # 25.38-13.01 25.38 (6) Realty Signs (continued) : Section , no person engaged in the real estate business, as a broker, salesman, or otherwise,shall use or place signs on property being offered for sale or lease unless said sign program has first received approval from the Director of Environmental Services. Prior to requesting approval of any real estate signs , evidence of a valid City business license shall be provided. 25.38-13.02 25.38 (7) Name Plates : Each dwelling is permitted one name- plate indicating any one or more of the following : the name of the occupant , the occupation, or the street address of the residence. Said sign shall not exceed one (1 ) square foot in area and if located on a pole, no part of the sign or pole should be more than four (4) feet above ground level . 25.38-13.03 25.38 (7) Open Houses : During the period under which real estate is offered for sale or lease for a period E not to exceed three (3) days during any seven day period and while a salesperson is physically present on the premises, a sign indicating open house shall be permitted. Said sign shall not exceec three (3) square feet in area; and if located on a pole, no part of the sign or pole shall exceed four (4) feet above the ground level . 25.38-13.04 25.38 (7) Signs for Special Events : One (1 ) unlighted sign shall be permitted for special events such as garage sales, patio sales , block parties or similar events, for a maximum of two (2) calendar days per week with not more than one (1 ) time per calendar year. Said sign shall not exceed three (3) square feet in area or four (4) feet in height. 25.38-13.05 25.38 (7) Other Signs : No other signs shall be erected or maintained in any single family zone, as established by the Zoning Ordinance, except for those signs specifically authorized by the Design Review Board process. Any such sign so authorized shall be necessary to preserve a legal right or serve an economic need and shall not be deemed likely to cause undue detriment to surrounding uses or the economic values of the surrounding properties. Signs so authorized shall be located and erected in a manner satisfactory to the Director of Environ- mental Services or his authorized representative. i SIGN� ORDINANCE REVISIONS Page 14 (continued) 9 � SECTION # PAGE # CHANGE I 25.38-14.01 25.38 .(7) Sign Area - Hotels & Apartments : There shall be a basic allowable sign area of ten (10) square feet, plus one (1 ) additional square foot of sign area for each two separate rental units to be encompassed in one sign with a maximum of fifty (50) square feet in area. A separate rental unit as used herein shall mean each room or combination of rooms for which a separate lodging charge is made. Such signs shall include in their design layout, all accessory service signs. Accessory signs shall be prohibited unless designed in conjunction with or made an integral part of the principle sign. A criteria to be used in designing and locating these signs shall be those of propor- tion, simplicity, utility, and compatability with surrounding uses and development. In addition , for hotels , the wording on the signs shall be limiter to the extent that the word "motel " shall not be permitted. Only the words "hotel , lodge, inn, motor inn, or chalet" shall be acceptable. 25.38-14.03 25.38 (7) Sign Area - Other Non-Residential Uses Allowed: One (1 ) shadow lighted or unlighted identification sign not exceeding twenty (20) square feet in area shall be permitted for an authorized non-commercial use, separate and not in conjunction with a hotel or apartment use permitted, such as churches and the like. Authorized commercial uses shall be permitted: One (1 ) shadow lighted or unlighted identification sign not exceeding three (3) square feet in area or four (4) feet in height. 25.38-14.04 25.38 (8) Use of Attraction Boards for Hotels B. If the principle sign is designed and located on' a building or in such a manner that an attached attraction board sign would detract from the appearance of said sign, a detached attraction board sign shall be allowed, pro- vided: 25.38-14.05 25.38 (8) Free Standing Signs: Except for otherwise speci- fied height limitations , free standing signs shall not be located on the public right-of-way and shall not exceed ten (10) feet in height or the height of the adjacent building, whichever is less. SIGN ORDINANCE REVISIONS Page #5 (Continued) SECTION # PAGE # CHANGE 25.38-14.06 25.38 (8) Double Frontage Lots: .All sign area. allowed in Sections 25.38-14 inclusive shall be allowed on the main frontages for double frontage streets generally parallel with each other provided that the same use of property extends completely through ;from street to street; and the area of a ;sign allowed on the secondary frontage shall not exceed 25% of the main entitlement for identification purposes only. 25.38-14.07 25.38 (8) Sale and Rental Signs: Uses in Residential Zones other than Single Family Zones. shall be .r authorized one (1) for sale or rent sign while the property is actually for sale or rent. These signs shall not exceed three (3) square feet in area or four (4) feet in height; and shallbe designed and located in a manner satisfactory to the Director of Environmental Services. All such signs shall be removed upon the rental of the property or upon the , completion of escrow or within thirty (30) °) days of opening of escrow, whichever occurs first. 25.38-15 25.38 (9) Signs in Commercial and Industrial Zones: The Y predominant idea in authorizing signs in the i commercial and industrial zones is to strive for one (1) sign per complex to eliminate clutter;': and to promote compatibility, proportion, simplicity and sign effectiveness. 25.38-15.01 25.38 (9) Sign Area - Commercial and Industrial Uses: Except as otherwise provided in this Article, each separate business shall be limited. to one (1) ^ main sign integrated into the design of the building. Relative thereto, the following sign areas shall apply: i ne hundred 100 Feet of A. Buildings With n 0 ( 9 ) Public Right-of-Way: The total or aggre- gate ate area of a main sign for any business in a building located within one hundred (100),) feet of the right-of-way upon which it faces shall not exceed the equivalent of one (1) square foot of sign area per lineal foot of frontage which the building has facing on a right-of-way or parking lot. Except as l otherwise provided herein, such sign shall have a surface area no greater than fifty (50) square feet. No such signs shall be, closer than ten (10) feet from any other . sign permitted hereunder. Such a sign must. ' be located adjacent to the right-of-way or parking lot from which its maximum allowable? - size is determined. d __A 11n: I SIGN ORDINANCE REVISIONS (Continued) Page #6 SECTION # PAGE # CHANGE Frontage on Two or More Streets or Parking Lois 25.38-15.02 25.38 (9) A. Frontage on Two or More Streets: A business in a building facing on more than one (1) right- of-way shall be allowed the authorized sign area on each street which it faces, provided that the areas may not be accumulated on one (1) right-of-way and shall not exceed the allowed area on any one (1) right-of-way. Location and design of such sign combinations must be approved by the Design Review Process so as to eliminate clutter and incompati- bility of signs. B. Frontage on Parking Lots: A business having frontage only on a common usage or public parking lot or a business which has a rear frontage on a common usage or public parking lot may be allowed a single sign on said frontage, if it has a public entrance on said frontage, on the basis of one (1) square foot of sign area per lineal foot of frontage on said parking lot not to exceed fifty (50) square feet. No such signs shall be closer than ten (10) feet from any other sign permitted hereunder. 25.38-15.03 25.38 (10) Height I A. Nall Signs: The top of such sign shall not be higher than the eaveline of the building on which it is located as measured from the under side of the eave and in no event higher than twenty (20) feet. B. Free Standing Signs : Except as otherwise provided herein, free standing signs shall be prohibited on a single parcel of property where there is more than one business. Where authorized for a single business, a free standing sign shall not be located on the public right-of-way and shall not exceed twelve (12) feet in height. The size of the free standing sign shall not exceed the limi- tations of Section 25.38-15 inclusive and shall be in lieu of any wall signs. 25.38-15.04 25.38 (10) Second Story Businesses: Businesses maintained exclusively on the second floor of a two (2) story building may be allowed up to fifty percent (50%) of the sign area authorized for businesses conducted in single story buildings by the Design Review Process. 25.38-15.05 25.38 (10) R for Pedestrian Traffic: Where the principle for a business is located so that it cannot en by pedestrian traffic, an identification sign, in addition to that otherwise allowed in this Article, shall be permitted. Such a sign shall be no larqer than three (3) square feet I SIGN ORDINANCE REVISIONS Page #7 (Continued) SECTION # PAGE # CHANGE 1 25.38-15.05 25.38 (1 ) Sign for Pedestrian Traffic (continued) : three feet on each side and it shall be designed and located so as to not distract from the appearance of the building or violate the intent of this Ordinance. 25.88-15.08 25.38 (10) "Sale" Signs : While a sale of goods or services is being conducted, a sale sign shall be allowed between one (1 ) and three (3) feet behind the glass line of the show window. Such a sign shall be in addition to, and shall not exceed fifteen percent (15%) of the total authorized sign area but in no event more than five (5) square feet. When improperly used, sales signs constitute a public nuisance and may be abated as such. 25.38-15.10 25.38 (11 ) A. The maximum allowable size for an attraction board shall be twenty-five (25) square feet if facing on a street; or fifteen (15) square feet on each side if the faces are at right angles to the street. The advertising on the attraction board shall be limited to coming and current entertainment only. Attraction boards shall not be used to advertise rates or prices of attractions. 25.38-15. 11 25.38 (11 ) Gasoline Service Stations : Gasoline service sta- tions shall be limited to those signs as approved by the Planning Commission as a part of their action on a conditional use permit and/or amend- ment thereto for the service station which shall in no event exceed the following limitations : (1 ) One double-faced freestanding sign not to exceed thirty-six (36) square feet in area or not to exceed twenty (20) feet in height or the height of the building, whichever is less, and advertising only the name of the company. (2) One ten (10) square foot wall sign advertising the company name and/or operator. (3) One wall or ground sign, not exceeding eight (8) square feet in area or eight (8) feet in height for a ground sign, advertising the actual lowest price per gallon including all taxes at which regular, premium and unleaded gasoline are currently being offered. Any special con- ditions required for sale at such lowest price shall also be indicated. SIGN ORDINANCEREVISIONS (Continued) Page #8 SECTION # PAGE # _ . CHANGE 25.3 I 8-15.11 25.38 (11 ) Gasoline Service Stations (continued) (4) One wall sign, not exceeding ten (10) square feet in area with the provision for changeable copy is permitted to advertise special sales and events related to nationwide and/or company- wide special sales or events. No other tem- porary signs shall be permitted. 25.38-15.13 25.38 (12) Sale and Rental Signs: Commercial and industrial properties shall be authorized sale or rental signs on the following basis: Under 2z acres - 1 sign Over 2 2 acres but less than 5 acres - 2 signs Over 5 acres - 1 sign per street frontage These signs shall not exceed three (3) square feet in area or four (4) feet in height and shall be designed and located in a manner satisfactory to the Director of Environmental Services. Such signs shall be removed upon completion of escrow or within [ thirty (30) days from the opening of escrow, which- ever occurs first. 25.38-15.14 25.38 (12) Interior Realtor Signs: In lieu of any other pricing by signs authorized herein, real estate listings and other such supplemental advertising used in conjunction therewith, may be indicated on not more than one sign and/or attraction board, no larger than three (3) square feet in area. Such signs shall be located no closer than one (1 ) foot or further than three (3) feet from a window facing public view. Said sign shall be located on the interior of the window. The intent of this provision is to allow only such window pricing and other such integrated advertising matter as is deemed conservatively necessary and proper to the merchandising of the properties being advertised. 25.38-15. 15 25.38 (12) Signs in RM Zones - Sign Area: Mobile Home Park: A mobile home park shall be allowed one 1 shadow lighted or unlighted identification sign not ex- ceeding the equivalent of one (1 ) square foot of sign area per ten (10) lineal feet of frontage on each right-of-way upon which the business fronts. No sign shall have a surface area of greater than thirty (30) square feet,when erected at right angles to the right-of-way. A SIGN! ORDINANCE REVISIONS (Continued). Page #9 SECTION # PAGE # CHANGE. 25.38-15.15 25.38 (12) Signs in RM Zones - Sign Area: Mobile Home Park (1 ) Freestanding Signs Freestanding signs shall not exceed eight 8) feet in height. (2) Sale and Rental Signs Mobile home park properties shall be authorized one (1 ) sale or rental sign while the property is actually for sale or rent. These signs shall not exceed three (3) square feet in area or four (4) feet in height and shall be designed and located in a manner satisfactory to the Director of Environmental Services. 25.38-16.04 25.38 (13) Required Information on Signs Each sign shall have the name of the maker, the date of the erection and the permit number. Such information shall be clearly legible and on the lower right hand corner of the face of the sign in a conspicuous place. 25.38-16.06 25.38 (14) Color of Signs All signs regulated by this Ordinance shall contain no more than four (4) colors. Black and white shall be considered as colors. 25.38-16.07 25.38 (14) Internal Illumination - Size Reduction If internal illumination, as opposed to exterior lighting, is authorized to illuminate any sign, one-half (112) of the otherwise authorized sign area shall be permitted. Excessive glare shall be eliminated. 25.38-16.08 25.38 (14) Glare from Signs All illuminated signs in all zones shall be designed in such a manner as to avoid undue glare or reflection of light on private pro- perty in the surrounding area, in no event shall any sign exceed ten (10) candlepower ten (10) feet from the face of the sign. 25.38-16.11 25.38 (14) Maximum Sian Area Limitation Unless otherwise authorized by this Article, regardless of the zone where located, no sign shall exceed the maximum area allowed to advertise the use being made on the premises. 25.38-16.12 25.38 (14) Exceptions to Sign Limitations Nothing herein contained shall prevent the erection, construction or maintenance of official traffic, fire and police signs, signals, devices and markings of the State Department of Transportation, the City Council or of other competent public authorities, or the posting of the notices required by law. I SIGN ORDINANCE REVISIONS (Continued) Page #10 SECTION # PAGE # CHANGE 25.3 I 8-16.13 25.38 (14) Special Permits (1 ) Nothing herein contained shall prevent the City Council from granting a temporary special permit or otherwise permitting, on such terms as it may deem proper, signs or the like advertising or pertaining to any civic, pat- riotic or special event of general public interest taking place within the boundaries of the City when it can be farad that same will not be materially detrimental to the public welfare, interest or safety, nor injurious to adjacent property or improvements. (2) Grand opening may be approved by the Director of Environmental Services subject to appropriate conditions. 25.38-17.01 25.38 (15) Trade Construction Signs One unlit sign advertising the various construction trades shall be permitted on construction sites during the period of a valid building permit approval exists. Such signs shall not exceed three (3) square feet per 20,000 square feet of land area with a maximum of thirty-two (32) square feet in area and shall be removed before a notice of completion is issued for the building being constructed. No trade construction signs shall exceed eight (8) feet in height. 25.38-17.03 25.38 (15) Land Subdivision Signs Signs advertising land subdivisions shall be limited to one (1 ) double- faced sign of thirty-two (32) square feet per side, placed at a right angle to the street or two (2) thirty-two (32) square foot signs facing the street. Such signs shall be at least two hundred (200) feet apart and shall be placed upon the subdivision or on land leased by the subdivider. No such signs shall exceed eight (8) feet in heigght. Said signs shall be removed at the end of two (2) years or when ninety (90%) percent of the subdivi- sion is sold, whichever occurs first. These signs shall not be illuminated. 25.38-17.04 25.38 (15) Lease Potential Sign One sign advertising lease potential for future development, not to exceed twelve (12) square feet in area, fifteen (15) feet from any property line, shall be permitted for a single parcel multiple unit development. However, such a sign shall not be erected until Design Review Board approval is received for the proposed project, and all such signs shall be removed before a notice of completion is issued for the building or upon expiration of the Design Review Board process appro- val . These signs shall face the street and shall not be illuminated. SIGN ORDINANCE REVISIONS (Continued) Page #11 j SECTION # PAGE # CHANGE I, 25.38-17.06 25.38 (16) Political Sign Regulations (6) All political signs shall be removed within ten (10) days after the election date or the bond posted shall be forfeited and the City shall use whatever part of the bond money as is necessary for removal . Any amount of the bond remaining shall be refunded upon request made within (90) days after the election. No political signs will be posted earlier than forty-five (45) days prior to an election. (10) No signs shall be permitted on trucks , auto- mobiles, trailers or any other movable vehicles except for bumper stickers or other equivalent stickers not exceeding five inches by twenty inches (5" x 20") in size. 25.38-18.05 25.38 (17) Removal and Amortization Period Any sign and out- door advertising structure or sign which is non- conforming to the requirements of this Ordinance, either by a variance previously granted or by conformance to the existing sign regulations at the time of the initial permit for said sign was issued, shall either be removed or brought up to Code requirements within the period of time pre- scribed herein. Such nonconforming signs may be abated forthwith by aee-" the following schedules: The schedule based upon the remaining value of the sign is determined on the basis of the cost of the permit at the time that the sign was installed. 25.38-18.06 25.38 (17) Schedule I Original Permit Value of Sign Period for Removal 10.00 or less Immediately $10.01 to $500.00 1 year $500.01 to $1 ,000.00 2 years $1 ,000.01 to $2,500.00 3 years $2,500.01 to $5,000.00 4 years OVER $5,000.00 5 years rnative Schedule II Ori final Permit eriod for Removal 0 0 200.0 Immediately OVER $200.01 Upon Expiration of any sign lease in effect as Of January 1 , 1976 not to teed a maximum of 10 years SIGN ORDINANCE REVISIONS Page ft31':l (Continued) CHANGE SECTION # PAGE # 25.38I18.O� 25.38 (17) seiect*rin "" ' 4 ve Procedure Upon notifi- cation by the City of the exist4nce of a non- conforming sign and the City's estimated amor- t�i.z,a,,�t�ion period established by the utilization R1 chedule *T, the owner of said sign may appeal said established time period to the Ad Hoc Amortization Committee. If tlappeal-:inc: odes a request°>r said appeal shall be accompanied by a notorized copy of the signed maintenance le in effect on January 1 , 197G. In all ces, it shall be the responsibility of the owner of the sign to submit evidence when the sign wa installed and the value of the sign at the AWLPof installation. 25.38-18.09.- 25.38 (17) Ad Hoc Si n Amortization Committee Within thirty 30 days after the effective date of this Article, the City Council shall , by resolution, establish an Ad Hoc Sign Amortization Committee. Said Committee shall establish the appropriate value or amortization period for any sign which is presented by the owner of said sign. (1 ) Membership The Committee shall consist of at least seven (7) members: (a) Consisting of one of each of the following: -One representative from the Chamber of Commerce - -One representative from the Board of Realtors One Councilperson -One Planning Commissioner -One Design Review Board Member (b) One from any of the following fields of endeavour with a maximum of of two: -Attorneys -Accountants -Construction -Building and Design (2) Selection The City Council shall select the representatives from the Chamber of Commerce and Board of Realtors from a list of three provided by each group. SIGN ORDINANCE REVISIONS (Continued) Page #7 SECT" -N # PAGE # CHANGE (three feet on each side) nd it shall be designed and located so as to not d stract from the appear- ance of the building or v olate the intent of this Ordinance. 25.38-15.08 25.38 (10) "Sale" Signs: ' While a ale of goods or services is being conducted, a sal sign shall be allowed be- tween one (1) and thr e (3) feet behind the glass line of the show win ow. Such a sign shall be in addition to, and sh 1 not exceed fifteen percent (15%) of the total uthorized sign area but in no event more than fi e (5) square feet. When im- �� roperly used, s es signs constitute a public D 7 n ante and may be abated as such. 25,38-16.13 25.38 (14) S ecia Permi s (1) Nothi herein contained shall prevent the City U ncil from granting a temporary special perm or\ine wise permitting, on such terms as i mayproper, signs or the like ad u rtisiertaining to any civic, pat- r)} tic ora event of general public 'interest p ce within the boundaries of the City t can be found that same will not be mally det entaI to the public welfare, st or sa ty, nor injurious to adjacent ty or impr ements.(2) Grand opeay be approved the Director of Envirol Services subje to appropriate condition 25.38-20 25.38 (19) Discontinuance of a Business: Within ninety (90) days of the discontinuance of a business in any commercial or industrial zone or before a new business occupies the building, whichever comes first, the sign owner, his agent, or the property owner shall l_l n i_ signs an con cnthe wording'ro sign SIGN ORDINANCE REVISIONS (Continued) Page #14 SECTION # PAGE # CHANGE 25.38-18.09 25.38 (17) Ad Hoc Sign Amortization Committee (continued) (6) Actions of the Amortization Board The Board may affirm the established amortization period or establish a new amortization period for a sign under consideration. However, no extended amortization period shall exceed an additional five (5) years. (7) Confirmation of Board Actions The City Council shall confirm or deny and refer back to the Com- mittee for reconsideration, all findings of the Amortization Committee within fifteen (15) days after their decision. 25.38-18.10 25.38 (18) Uncertainty of Article Provisions Whenever the criteria is uncertain as to the ambiguity of the provisions, the applicant shall be referred to the Planning Commission for determination. The Planning Commission shall then authorize the sign criteria which best fullfills the intent of this Article. SIGN ORDINANCE REVISIONS , i CHAMBER SUBCOMMITTEE MEETINGS - OCTOBER 7, 1975 NOVEMBER 21 , 1975 4 OCTOBER 15, 1975 NOVEMBER 23, 1975 OCTOBER 24, 1975 DECEMBER 5, 1975 OCTOBER 29, 1975 i NOVEMBER 7, 1975 } SEf,TION # PAGE # CHANGE —25.38-2.18 25.38 (3) Roof Sign: . A sign erected wholly on -or above-the jf roof of a building or structure. ,�25.38-2.20 25.38 (3) Wall Sign: A sign attached to or erected on the. . exterior wall of the building or structure orlon 'k a canopy marquee or similar overhang with the ex- posed face of the sign in a plane approximately parallel to the plan of the exterior wall and not extending above the roof line. 25.38-2.23 25.38 (3) Vehicle Identification Signs: Vehicle identifica tion signs shall mean any sign attached to 6 ve- hicle which advertises the owner's name and/or occupation which is permanently attached to the vehicle and does not exceed sir. (6) square feet in area. L-2-3�384.03 25.38 (5) Governmental Flags L-25.38-4.03(l ) 25.38 (5) Emblems or Flags of Non-Profit Organizations : As required, provided that each has first received approval by the Design Review Board and/or Director of Environmental Services. L 25.38-4.04 25.38 (5) Religious , Charitable, Educational , or Cultural Posters: Not exceeding sixteen lb square feet in area, and temporary in nature. 1,25:38-7 25.38(5) Permit Requirement: The Director of Environmental Services , or his authorized representative, shall 4 remove any temporary sign for which a sign permit has not been obtained as required by this code. The Director of Environmental Services, or his authorized representative, shall notify the owner or user of a permanent sign which has been installed without. the acquiring of a sign permit, that said illegal sign shall be removed within ten (10) days. ` Upon receipt of this notice, the owner or user 'of a permanent sign that is determined to be illegal does, have the right to appeal the decision or notice . within ten (10) days thereafter to the City Council pursuant to the provisions of the Public Nuisance . Abatement Ordinance No. 24. ✓25;38-8 25,38 (5) Safe Signs: The City Council shall adopt by Or dinance, a set of rules and regulations to guarantee' that all signs are safely constructed." These rules and regulations shall be made available to the public. The Building Official shall stee that all signs within the City meet the safety !requirements promulgated in the rules and regulations. `, Unsafe`;'• ' signs shall be abated. , SIGN ORDINANCE REVISIONS (Continued) Page #2 SECTION # PAGE # CHANGE /-,23:38-11 25.38 (5) Prohibited Signs: Except for those signs allowed under the provisions of Section 25.38-16. 13, Special Permits, the following signs are pro- hibited in the City: L25-5_8'-11 .01 25.38 (6) Rotating, Moving, Flashing, Changing, Reflecting , or Blinking Signs Prohibited: Signs which rotate, move, flash, reflect, blink or appear to do any of the foregoing including search lights , shall be prohibited unless required by law or utilized by a proper governmental agency, with the exception of approved time and temperature displays.. 25.38-11 .02 25.38 (6) Signs on Public Pro ert or Ri ht-of-Wa Prohibited: Signs on the public property or right-of-way shall be prohibited unless otherwise authorized by this Article. Signs prohibited shall include, but not be limited to realtor, open house, garage sale signs. This prohibition shall include all portable signs including those placed on vehicles with the exception of vehicle identification signs. �25.38-11 .03 25.38 (6) Signs Not Advertising the Use, Name of Owner, Products or Services Available on the Premises Prohibited: Any permanent sign which does not advertise, without reference to prices, a use being made on the premises, name of the owner, or user, or which does not advertise a product, an interest, service or entertainmznt available on the premises shall be prohibited. L25.38-11 .04 25.38 (6) Temporary or Portable Free Standing Signs: Except as otherwise provided herein. L-25.38-11 .06 25.38 (6) Advertising Displays: Outside of buildings. ,-2t.38-13 25.38 (6) Signs in Single Family Zones 1,-25.38-13.01 25.38 (6) Realty Signs : During a period of time when realty is offered for sale or rent, a sign so indicating, but not exceeding three (3) square feet in area or --- four (4) feet in height, may be located on the property. No real estate signs shall be located on a roof, project from a building face, or move in any manner. Any such signs shall be removed upon the rental of the property or upon the completion of escrow or within thirty (30) days from opening of escrow, whichever occurs first. After the effective date of this SIGN ORDINANCE REVISIONS (Continued) Page #3 SECTION # PAGE # L-23.38-13.01 25.38 (6) Realty Signs (continued) : Section, no person engaged in the real estate business, as a broker, salesman, or otherwise,shall use or place signs on property being offered for sale or lease unless said sign program has first received approval from the Director of Environmental Services. Prior to requesting approval of any real estate signs, evidence of a valid City business license shall be provided. ,,25.38-13.02 25.38 (7) Name Plates: Each dwelling is permitted one name- plate indicating any one or more of the following: the name of the occupant, the occupation, or the street address of the residence. Said sign shall not exceed one (1 ) square foot in area and if located on a pole, no part of the sign or pole should be more than four (4) feet above ground level . L,25.38-13.03 25.38 (7) Open Houses: During the period under which real estate is offered for sale or lease for a period not to exceed three (3) days during any seven day period and while a salesperson is physically present on the premises, a sign indicating open house shall be permitted. Said sign shall not exceed three (3) square feet in area; and if located on a pole, no part of the sign or pole shall exceed four (4) feet above the ground level . / 25.38-13.04 25.38 (7) Signs for Special Events : One (1 ) unlighted sign (/ shall be permitted for special events such as garage sales, patio sales, block parties or similar events, for a maximum of two (2) calendar days per week with not more than one (1 ) time per calendar year. Said sign shall not exceed three (3) square feet in area or four (4) feet in height. 25:38-13.05 25.38 (7) Other Signs: No other signs shall be erected or maintained in any single family zone, as established by the Zoning Ordinance, except for those signs specifically authorized by the Design Review Board process. Any such sign so authorized shall be necessary to preserve a legal right or serve an economic need and shall not be deemed likely to cause undue detriment to surrounding uses or the economic values of the surrounding properties. Signs so authorized shall be located and erected in a manner satisfactory to the Director of Environ- men.tal Services or his authorized representative. SIGN ORDINANCE REVISIONS (Continued) Page N4 SECTION 11 PAGE # CHANGE 25.38-14.01 25.38 (7) Sign Area - Hotels & Apartments : There shall be a basic allowable sign area of ten (10) square feet, plus one (1 ) additional square foot of sign area for each two separate rental units to be encompassed in one sign with a maximum of fifty (50) square feet in area. A separate rental unit as used herein shall mean each room or combination of rooms for which a separate lodging charge is made. Such signs shall include in their design layout, all accessory service signs. Accessory signs shall be prohibited unless designed in conjunction with or made an integral part of the principle sign. A criteria to be used in designing and locating these signs shall be those of propor- tion, simplicity, utility, and compatability with surrounding uses and development. In addition, for hotels , the wording on the signs shall be limited to the extent that the word "motel" shall not be permitted. Only the words hotel , lodge, inn, motor inn, or chalet" shall be acceptable. v25.38-14.03 25.38 (7) Sign Area - Other Non-Residential Uses Allowed: One (1 ) shadow lighted or unlighted identification sign not exceeding twenty (20) square feet in area shall be permitted for an authorized non-commercial use, separate and not in conjunction with a hotel or apartment use permitted, such as churches and the like. Authorized commercial uses shall be permitted: One (1 ) shadow lighted or unlighted identification sign not exceeding three (3) square feet in area or four (4) feet in height. . 23.38-14.04 25.38 (8) Use of Attraction Boards for Hotels B. If the principle sign is designed and located on a building or in such a manner that an attached attraction board sign would detract from the appearance of said sign, a detached attraction board sign shall be allowed, pro- vided: �5 38-14.05 25.38 (8) Free Standing Siqns : Except for otherwise speci- fied height limitations , free standing signs shall not be located on the public right-of-way and shall not exceed ten (10) feet in height or the height of the adjacent building, whichever is less. SIGN ORDINANCE REVISIONS page #5 (Continued) SECTION # PAGE # CHANGE ,-. 25.38-14.06 25.38 (8) Double Frontage Lots: All sign area allowed in Sections 25.38-14 inclusive shall be allowed on the main frontages for double frontage streets generally parallel with each other provided that the same use of property extends completely through from street to street; and the area of a sign allowed on the secondary frontage shall not exceed 25% of the main entitlement for identification purposes only. 25.38-14.07 25.38 (8) Sale and Rental Signs: Uses in Residential Zones other than Single Family Zones shall be authorized one (1) for sale or rent sign while the property is actually for sale or rent. These signs shall not exceed three (3) square feet in area or four (4) feet in height; and shallbe designed and located in a manner satisfactory to ;the Director of Environmental Services. All such signs shall be removed upon the rental of the property or upon the completion of escrow or within thirty (30) days of opening of escrow, whichever occurs first. 25.38-15 25.38 (9) Signs in Commercial and Industrial Zones: The predominant idea in authorizing signs in the commercial and industrial zones is to strive for one (1) sign per complex to eliminate clutter and to promote compatibility, proportion, simplicity and sign effectiveness. L.. 25.38-15.01 25.38 (9) Sign Area - Commercial and Industrial Uses: Except as otherwise provided in this Article, each separate business shall be limited to one (1) main sign integrated into the design of the building. Relative thereto, the following sign areas shall apply: A. Buildings Within One Hundred (100) Feet of Public Rightof-of-Way: The total or aggre- gate area a main sign for any business in a building located within one hundred (100) feet of the right-of-way upon which it faces shall not exceed the equivalent of one (1) square foot of sign area per lineal foot of frontage which the building has facing on a right-of-way or parking lot. Except as otherwise provided herein, such sign shall have a surface area no greater than fifty (50) square feet. No such signs shall be closer than ten (10) feet from any other sign permitted hereunder. Such a sign must be located adjacent to the right-of-way or parking lot from which its maximum allowable size is determined. SIGN ORDINANCE REVISIONS (Continued) Page #6 SECTION # PAGE # CHANGE Frontage on Two or More Streets or Parking Lots v- 25.38-15.02 25.38 (9) A. Frontage on Two or More Streets: A usiness in a building facing on more than one (1) right- of-way shall be allowed the authorized sign area on each street which it faces, provided that the areas may not be accumulated on one (1) right-of-way and shall not exceed the allowed area on any one (1) right-of-way. Location and design of such sign combinations must be approved by the Design Review Process so as to eliminate clutter and incompati- bility of signs. B. Frontage on Parking Lots: A business having frontage only on a common usage or public parking lot or a business which has a rear frontage on a common usage or public parking lot may be allowed a single sign on said frontage, if it has a public entrance on said frontage, on the basis of one (1) square foot of sign area per lineal foot of frontage on said parking lot not to exceed fifty (50) square feet. No such signs shall be closer than ten (10) feet from any other sign permitted hereunder. L25.38-15.03 25.38 (10) Height A. Wall Signs: The top of such sign shall not be higher than the eaveline of the building- on which it is located as measured from the under side of the eave and in no event higher than twenty (20) feet. B. Free Standing Signs: Except as otherwise provided herein, free standing signs shall be prohibited on a single parcel of property where there is more than one business. Where authorized for a single business, a free standing sign shall not be located on the public right-of-way and shall not exceed twelve (12) feet in height. The size of the free standing sign shall not exceed the limi- tations of Section 25.38-15 inclusive and shall be in lieu of any wall signs. L�125.38-15.04 25.38 (10) Second Story Businesses: Businesses maintained exclusively on the second floor of a two (2) story building may be allowed up to fifty percent (50%) of the sign area authorized for businesses conducted in single story buildings by the Design Review Process. �,25.38-15.05 25.38 (10) Sign for Pedestrian Traffic: Where the principle sign for a business is located so that it cannot be seen by pedestrian traffic, an identification sign, in addition to that otherwise allowed in this Article, shall be permitted. Such a sign shall:be no larger than three=(3) square feet_ r. .. , TW SIGN ORDINANCE REVISIONS Page #7 (Continued) SECTION # PAGE # CHANGE 0-�2'5.38-15.05 25.38 (1 ) Si n for Pedestrian Traffic (continued) : three feet on each side and it shall be designed and located so as to not distract from the appearance of the building or; violate the intent of this Ordinance. L-25.38-15.08 25.38 (10) "Sale" Signs: While a sale of goods or services is being conducted, a sale sign shall be allowed, between one (1 ) and three (3) feet behind the glass line of the show window. Such a ,sign shall be in addition to, and shall not exceed fifteen percent (15%) of the total authorized sign area but in no event more than five (5) square feet. When improperly used, sales signs constitute j� a public nuisance and maybe abated as such. r ,�25.38-15.10 25.38 (11 ) A. The maximum allowable size for- an attraction board shall be twenty-five (25) square feet , if facing on a street; or fifteen (15) square feet on each side if the faces are at right angles to the street. The advertising on the attraction board shall be limited to coming } and current entertainment only. Attraction boards shall not be used to advertise rates or prices of attractions. ' 4 1 /25.38-15.11 25.38 (11 ) Gasoline Service Stations: Gasoline service sta- h` v tions shall be limited to those signs as;lapproved by the Planning Commission as a part of their action on a conditional use permit and/or amend- ment thereto for the service station which shall in no event exceed the following limitations: (1 ) One double-faced freestanding sign not to exceed thirty-six (36) square feet in. area or not to exceed twenty (20) feet in height or the height of the building, whichever is less, and advertising only the name of the company. (2) One ten (10) square foot wall sign advertising the company name and/or operator. 1 - (3) One wall or ground sign, not exceeding eight (8) square feet in area or eight (8) feet in, height for a ground sign, advertising„the actual lowest price per gallonincluding allaaxes'at ` which regular, premium and unleaded gasoline are currently being offered. Any special con- I ditions required for sale at such lowest price . shall also be indicated: ; r k-. SIGN ORDINANCE REVISIONS (Continued) Page #8 SECTION # PAGE # CHANGE ti25_38-15.11 25.38 (11 ) Gasoline Service Stations (continued) (4) One wall sign, not exceeding ten (10) square feet in area with the provision for changeable copy is permitted to advertise special sales and events related to nationwide and/or company- wide special sales or events. No other tem- porary signs shall be permitted. 4�,/25.38-15.13 25.38 (12) Sale and Rental b Signs: Commercial and industrial properties shall Sins: sale or rental signs on the following basis: Under 22 acres - 1 sign Over 2 2 acres but less than 5 acres - 2 signs Over 5 acres - 1 sign per street frontage These signs shall not exceed three (3) square feet in area or four (4) feet in height and shall be designed and located in a manner satisfactory to the Director of Environmental Services. Such signs shall be removed upon completion of escrow or within thirty (30) days from the opening of escrow, which- ever occurs first. 25.38-15.14 25.38 (12) Interior Realtor Signs: In lieu of any other pricing y signs authorized herein, real estate listings and other such supplemental advertising used in conjunction therewith, may be indicated on not more than one sign and/or attraction board, no larger than three (3) square feet in area. Such signs shall be located no closer than one (1 ) foot or further than three (3) feet from a window facing public view. Said sign shall be located on the interior of the window. The intent of this provision is to allow only such window pricing and other such integrated advertising matter as is deemed conservatively necessary and proper to the merchandising of the properties being advertised. �25.38-15.15 25.38 (12) Signs in RM Zones - Sign Area: Mobile Home Park: A mobile home park shall be allowed one 1 shadow lighted or unlighted identification sign not ex- ceeding the equivalent of one (1 ) square foot of sign area per ten (10) lineal feet of frontage on each right-of-way upon which the business fronts. No sign shall have a surface area of greater than thirty (30) square feet when erected at right angles to the right-of-way. SIGN ORDINANCE REVISIONS (Continued) Page #9 SECTION # PAGE # CHANGE `-125.38-15.15 25.38 (12) Signs in RM Zones - Sign Area: Mobile Home Park (1 ) Freestandin Si ns Freestanding signs shall not exceed eight 8) feet in height. (2) Sale and Rental Signs Mobile home park properties shall be authorized one (1 ) sale or rental sign while the property is actually for sale or rent. These signs shall not exceed three (3) square feet in area or. four (4) feet in height and shall be designed and located in a manner satisfactory to the Director of Environmental Services. v25.38-16.04 25.38 (13) Required Information on Si ns Each sign shall have the name of t e maker, the date of the erection and the permit number. Such information shall be clearly legible and on the lower right hand corner of the face of the sign in a conspicuous place. 25.38-16.06 25.38 (14) Color of Signs All signs regulated by this Ordinance shall contain no more than four (4) colors. Black and white shall be considered as colors. / 25.38-16.07 25.38 (14) Internal Illumination - Size Reduction If internal illumination, as opposed to exterior lighting, is authorized to illuminate any sign, one-half (112) of the otherwise authorized sign area shall be permitted. Excessive glare shall be eliminated. 25.38-16.08 25.38 (14) Glare from Signs All illuminated signs in all zones shall be designed in such a manner as to avoid undue glare or reflection of light on private pro- perty in the surrounding area, in no event shall any sign exceed ten (10) candlepower ten (10) feet from the face of the sign. 25.38-16.11 25.38 (14) Maximum Sied n Area Limitation Unless otherwise aut orTzby this Article, regardless of the zone where located, no sign shall exceed the maximum area allowed to advertise the use being made on the premises. �//5.38-16.12 25.38 (14) Exceptions to Sign Limitations Nothing herein contained shall prevent the erection, construction or maintenance of official traffic, fire and police signs, signals, devices and markings of the State Department of Transportation, the City Council or of other competent public authorities, or the posting of the notices required by law. SIGN ORDINANCE REVISIONS (Continued) Page #10 SECTION # PAGE # CHANGE �25.38-16.13 25.38 (14) Special Permits (1 ) Nothing herein contained shall prevent the City Council from granting a temporary special permit or otherwise permitting, on such terms as it may deem proper, signs or the like advertising or pertaining to any civic, pat- riotic or special event of general public interest taking place within the boundaries of the City when it can be found that same will not be materially detrimental to the public welfare, interest or safety, nor injurious to adjacent property or improvements. (2) Grand opening may be approved by the Director of Environmental Services subject to appropriate conditions. 25.38-17.01 25.38 (15) Trade Construction Signs One unlit sign advertising the various construction trades shall be permitted on construction sites during the period of a valid building permit approval exists. Such signs shall not exceed three (3) square feet per 20,000 square feet of land area with a maximum of thirty-two (32) square feet in area and shall be removed before a notice of completion is issued for the building being constructed. No trade construction signs shall exceed eight (8) feet in height. l/25.38-17.03 25.38 (15) Land Subdivision Signs Signs advertising land subdivisions shall be limited to one (1 ) double- faced sign of thirty-two (32) square feet per side, placed at a right angle to the street or two (2) thirty-two (32) square foot signs facing the street. Such signs shall be at least two hundred (260) feet apart and shall be placed upon the subdivision or on land leased by the subdivider. No -such signs shall exceed eight (8) feet in heigght. Said signs shall be removed at the end of two (2) years or when ninety (90%) percent of the subdivi- sion is sold, whichever occurs first. These signs shall not be illuminated. ,/25.38-17.04 25.38 (15) Lease Potential Sign One sign advertising lease potential for future development, not to exceed twelve (12) square feet in area, fifteen (15) feet from any property line, shall be permitted for a single parcel multiple unit development. However, such a sign shall not be erected until Design Review Board approval is received for the proposed project, and all such signs shall be removed before a notice of completion is issued for the building or upon expiration of the Design Review Board process appro- val . These signs shall face the street and shall not be illuminated. SIGN ORDINANCE REVISIONS (Continued) Page #11 SECTION # PAGE # CHANGE ,/25.38-17.06 25.38 (16) Political Sign Regulations (6) All political signs shall be removed within ten (10) days after the election date or the bond posted shall be forfeited and the City shall use whatever part of the bond money as is necessary for removal . Any amount of the bond remaining shall be refunded upon request made within (90) days after the election. No political signs will be posted earlier than forty-five (45) days prior to an election. (10) No signs shall be permitted on trucks, auto- mobiles, trailers or any other movable vehicles except for bumper stickers or other equivalent stickers not exceeding five inches by twenty inches (5" x 20") in size. 25.38-18.05 25.38 (17) Removal and Amortization Period Any sign and out- door advertising structure or sign which is non- conforming to the requirements of this Ordinance, either by a variance previously granted or by conformance to the existing sign regulations at the time of the initial permit for said sign was issued, shall either be removed or brought up to Code requirements within the period of time pre- scribed herein. Such nonconforming signs may be abated forthwith by the foU owing, schedule The schedule based upon the remaining value of the sign is determined on the basis of the cost of the permit at the time that the sign was installed. /25.38-18.06 25.38 (17) Schedule I Ori final Permit Value of Sign Period for Removal 10.00 or less Immediately $10.01 to $500.00 1 year $500.01 to $1 ,000.00 2 years $1 ,000.01 to $2,500.00 3 years $2,500..01 to $5,000.00 4 years OVER $5,000.00 5 years r SIGN ORDINANCE REVISIONS (Continued) Page #12 SECTION # PAGE # CHANGE z� 25.38-18.dsi) 25.38 (17) ea•1--Prozedttre Upon notifi- cation by the City o t e exis ence of a non- conforming sign and the City's estimated amor- tization period established by the utilization of the Schedule,the owner of said sign may appeal said established time period to the Ad Hoc Amortization Committee. If the appeal includes a request based upon an existing lease, said appeal shall be accompanied by a notorized copy . of the signed maintenance lease in effect on January 1 , 1976. In all appeal instances , it shall be the responsibility of the owner of the sign to submit evidence when the sign was installed and the value of the sign at the time of installation. ) 25.38-18.08. 25.38 (17) Ad Hoc ' Si n IAmortization Committee Within thirty 30 days after the effective date of this Article, the City Council shall , by resolution, establish an Ad Hoc Sign Amortization Committee. Said Committee shall establish the appropriate value or amortization period for any sign which is presented by the owner of said sign. (1 ) Membership The Committee shall consist of at least seven (7) members: (a) Consisting of one of each of the following: -One representative from the Chamber of Commerce -One representative from the Board of Realtors -One Councilperson -One Planning Commissioner -One Design Review Board Member (b) One from any of the following fields of endeavour with a maximum of of two: -Attorneys -Accountants -Construction -Building and Design (2) Selection The City Council shall select the representatives from the Chamber of Commerce and Board of Realtors from a list of three provided by each group. SIGN ORDINANCE REVISIONS (Continued) Page # 13 SECTION # PAGE # CHANGE 25.38-18.D� 25.38 (17) Ad Hoc Sign Amortization Committee (continued) (6) Actions of the Amortization Board The Board may affirm the established amortization period or establish a new amortization period for a sign under consideration. However, no extended amortization period shall exceed an additional five (5) years. (7) Confirmation of Board Actions The City Council shall confirm or deny and refer back to the Com- mittee for reconsideration, all findings of the Amortization Committee within fifteen (15) days - after their decision. 25.38-18.TQ� 25.38 (18) Uncertainty of Article Provisions Whenever the criteria is uncertain as to the ambiguity of the provisions, the applicant shall be referred to the Planning Commission for determination. The Planning Commission shall then authorize the sign criteria which best fullfills the intent of this Article. 25.38-19 25.38 (18) EXCEPTIONS PROCESS 25.38-20 25.38 (19) Discontinuance of a Business Within ninety (90) days of the discontinuance of a business in any commercial or industrial zone or before a new business occupies the building, whichever comes first, the sign owner, his agent, or the property owner shall remove all nonconforming signs and the wording advertising or relating to the dis- continued business from all conforming signs. 25.38-21 25.38 (19) NONCONFORMING SIGNS MAINTENANCE I fr Off E G7-ni �45-275 PRICKLY PEAR LANE, PALM DESERT, CALIEORNIA 92260 TELEPHONE (714) 346-0611 —I ovemb, 8 , 19�5 To : MEMBERS OF THE CHAMBER OF COMMERCE SUBCOMMITTEE Subject: Revisions Resulting from the h Meeting%on the Sign Ordinance Attached for your review and comment is the list of revisions to the Palm Desert preliminary Sign Ordinance . This is also a reminder that your next meeting to review the Sign Ordinance is scheduled for Friday morning, Nlp,�z,., 1975 at 8 :00 a.m. in the City Hall Conference Paul A. Williams Director of Environmental Services Attachment lsb ' v SIGN ORDINANCE REVISIONS CHAMBER SUBCOMMITTEE MEETINGS - OCTOBER 7, 1975 OCTOBER 15, 1975 OCTOBER 24, 1975 OCTOBER 29, 1975 NOVEMBER 7, 197,5 Nw+- zk , i y'l o SECTION PAGE N CHANGE 25.38-2.18 25.38 (3) Roof Sign: A sign erected wholly on or above the roof of a building or structure. 25.38-2.20 25.38 (3) Wall Sign: A sign attached to or erected on the exterior wall of the building or structure or on a canopy marquee or similar overhang with the ex- posed face of the sign in a plane approximately parallel to the plan of the exterior wall and not extending above the roof line. 25.38-2.23 25.38 (3) Vehicle Identification Signs: Vehicle identifica tion A�signs shall mean any sign attached to a ve- hicle which advertises the owner's name and/or occupation which is permanently attached to the vehicle and does not exceed six (6) square feet in area. 25. 38-4.03 25.38 (5) Governmental Flags 25.38-4.03(l ) 25.38 (5) Emblems or Flags of Non-Profit Organizations : As required, provided that each has first received approval by the Design Review Board and/or Director of Environmental Services. 25.38-4.04 25.38 (5) Religious , Charitable, Educational , or Cultural Posters: Not exceeding sixteen 16 square feet in area, and temporary in nature. 25.38-7 25.38(5) Permit Requirement: The Director of Environmental Services , or his authorized representative, shall remove any temporary sign for which a sign permit has not been obtained as required by this code. The Director of Environmental Services , or his authorized representative, shall notify the owner or user of a permanent sign which has been installed without. the acquiring of a sign permit, that said illegal sign shall be removed within ten (10) days. Upon receipt of this notice, the owner or user of a permanent sign that is determined to be illegal does have the right to appeal the decision or notice . within ten (10) days thereafter to the City Council pursuant to the provisions of the Public Nuisance Abatement Ordinance No. 24. 25:38-8 25.38 (5) Safe Sins : The City Council shall adopt by Or- dinance, a set of rules and regulations to guarantee that all signs are safely .constructed. These rules and regulations shall be made available to the public. The Building Official shall see that all signs within the City meet the safety requirements promulgated in the rules and regulations. . Unsafe signs shall be abated. ' SIGN ORDINANCE REVISIONS (Continued) Page #2 SECTION H PAGE # CHANGE 25.38-11 25.38 (5) Prohibited Signs: Except for those signs allowed under the provisions of Section 25.38-16. 13,' Special Permits , the following signs are pro- hibited in the City: 25.38-11 .01 25.38 (6) Rotating' Moving Flashing, Changing, Reflectin4, or Blinking Signs Prohibited : Signs which rotate, move, flash, reflect, blink or appear to do any of the foregoing including search lights , shall be prohibited unless required by law or utilized by a proper governmental agency, with the exception of dpprove time and temperature displays, 25.38-11 .02 25.38 (6) Si ns on Public Property or Ri ht-of-WayProhibited: Signs on the public property or right-of-way shall otherwise authorized b ed unless othe Y this be prohibited it Article. Signs prohibited shall include, but not be limited to realtor, open house, garage sale signs. This prohibition shall include all portable signs including those placed on vehicles with the exception of vehicle identification signs. 25.38-11 .03 25.38 (6) Signs Not Advertising the Use, Name of Owner, Products or Services Available on the Premises Prohibited: Any permanent sign which does not advertise, without reference to prices, a use being made on the premises , name of the owner, or user, or which does not advertise a product, an interest, service or entertainment available on the premises shall be prohibited. 25.38-11 .04 25.38 (6) Temporary or Portable Free Standing Signs : Except as otherwise provided herein. 25.38-11 .06 25.38 (6) Advertising Displays : Outside of buildings. 25.38-13 25.38 (6) Signs in Single Family Zones -'-25.38-13.01 25.38 (6) Realty Signs: During a period of time when realty is offered for sale or rent, a sign so indicating, but not exceeding three (3) square feet in area or four (4) feet in height, may be located on the property. No real estate signs shall be located ' on a roof, project from a building face, or move in any manner. Any such signs shall be removed nu�ion the rental on thJ9�p�rogel;t o�r uten� " of escrow er trT*e e e tit"e e o this SIGN ORDINANCE REVISIONS (Continued) Page #3 SECTION # PAGE # 25.38-13.01 25.38 (6) Realty Signs (continued) : Section, no person engaged in the real estate business, as a broker, salesman, or otherwise,shall use or place sigris on property being offered for sale or lease unless said sign program has first received approval from the Director of Environmental Services. Prior to requesting approval of any real estate signs , evidence of a valid City business license shall be provided. 25.38-13.02 25.38 (7) Name Plates: Each dwelling is permitted one name- plate indicating any one or more of the following : the name of the occupant, the occupation, or the street address of the residence. Said sign shall not exceed one (1 ) square foot in area and if located on a pole, no part of the sign or pole should be more than. four (4) feet above ground level . 25.38-13.03 25.38 (7) Open Houses: During the period under which real estate is offered for sale or lease for a period not to exceed three (3) days during any seven day period and while a salesperson is physically present on the premises, a sign indicating open house shall be permitted. Said sign shall not exceed three (3) square feet in area; and if located on a pole, no part of the sign or pole shall exceed four (4) feet above the ground level . 25.38-13.04 25.38 (7) Signs for Special Events : One (1 ) unlighted sign shall be permitted for special events such as garage sales, patio sales, block parties or similar events , for a maximum of two (2) calendar days per week with not more than one (1 ) time per calendar year. Said sign shall not exceed three (3) square feet in area or four (4) feet in height. 25.38-13.05 25.38 (7) Other Signs : No other signs shall be erected or maintained in any single family zone, as established by the Zoning Ordinance, except for those signs specifically authorized by the Design Review Board process. Any such sign so authorized shall be necessary to preserve a legal right or serve an economic need and shall not be deemed likely to cause undue detriment to surrounding uses or the economic values of the surrounding properties. Signs so authorized shall be located and erected in a manner satisfactory to the Director of Environ- mental Services or his authorized representative. SIGN ORDINANCE REVISIONS (Continued) Page #4 SECTION # PAGE # CHANGE 25.38-14.01 25.38 (7) Sign Area - Hotels & Apartments: There shall be a basic allowable sign area of ten (10)• square . feet, plus one (1 ) additional square foot of sign area for each two separate rental units to be encompassed in one sign with a maximum of fifty (50) square feet in area. A separate rental unit as used herein shall mean each room or combination of rooms for which a separate lodging charge is made. Such signs shall include in their design layout, all accessory service signs. Accessory signs :hall be prohibited unless designed in conjunction with or made an integral part of the principle sign. A criteria to be used in designing and locating these signs shall be those of propor- tion, simplicity, utility, and compatability with surrounding uses and development. In addition, for hotels, the wording on the signs sh all be limited to the extent that the word "motel" shall not be permitted. Only the words hotel , lodge, inn, motor inn, or chalet" shall be acceptable. 25.38-14.03 25.38 (7) Sign Area - Other Non-Residential -Uses Allowed: One (1 ) shadow lighted or unlighted identification sign not exceeding twenty (20) square feet in area shall be permitted for an authorized non-commercial use, separate and not in conjunction with a hotel or apartment use permitted, such as churches and the like. Authorized commercial uses shall be permitted) One (1 ) shadow lighted or unlighted identification sign not exceeding three (3) square feet in area or four (4) feet in height. 25.38-14.04 25.38 (8) Use of Attraction Boards for Hotels B. If the principle sign is designed and located on a building or in such a manner that an attached attraction board sign would detract from the appearance of said sign, a detached attraction board sign shall be allowed, pro- vided: 25.38-14.05 25.38 (8) Free Standing Signs : Except for otherwise speci- fied height limitations , free standing signs shall not be located on the public right-of-way and shall not exceed ten (10) feet in height or the height of the adjacent building, whichever is less. SIGN ORDINANCE REVISIONS (Continued) Page #5 SECTION # PAGE # CHANGE A 25.38-14:06 25.38 (8) Double Fronta eg Lots: All sign area allowed,F =. in Sections 25.38-14-1 inclusive shall be allowed on the main frontages for double frontage streets generally paralle Vwith each other provided that the same use of property extends completely through from . street to street; and the area of assign A` allowed on the secondary frontage shall not exceed 25% of the main entitlement for identification purposes only. 25.38-14.07 25.38 (8) Sale and Rental Signs: Uses in Residential Zones other than Single .Family Zones shall be authorized one (1) for sale or rent sign while the property is actually for sale or rent. These signs shall not exceed three (3) squarej feet in area or four (4) feet in height; and shallbe designed and located in a manner satisfactory to thee.DDiirector of nEnnvirpmental e�vsi ees� 25.38-15 25.38 (9) Signs in Commercial and Industrial 'Zones: The predominant idea in authorizing signs in the commercial and industrial zones is to strive for one (1) sign per complex to eliminate clutter`'' and to promote compatibility, proportion, simplicity and sign effectiveness. 25.38-15.01 25.38 (9) Sigr. Area - Commercial and Industrial Uses: Except as otherwise provided in this�4Article, , each separate business. shail be limited to one (1) main sign integrated into the designiof the l `' building. Relative thereto, the following sign areas shall apply.: A. Buildings Within One Hundred (100) Feet of Public Right-of-Way: The total or aggre- gate area of a main sign for any business in a building located within one hundred (100)` feet of the right-of-way upon which it faces shall not exceed the equivalent of one (1) 11 square foot of sign area per lineal foot ofw frontage which the building has facing on a right-of-way or parking lot. Except as otherwise provided herein, such sign shall have a surface area no greater than fifty (50) square feet. No such signs shall be closer than ten (10) feet from any other sign permitted hereunder. Such a sign,must( be located adjacent to the right=of-way or parking lot from which its maximum�'allowable size is determined. SIGN ORDINANCE REVISIONS " (Continued) Page #6 SECTION 11 PAGE # CHANGE Frontage on Two or More Streets or Parking Lots 25.38-15.02 25.38 (9) A. Frontage on Two or More Streets: A business in a building facing on more than one (1) right- of-way shall be allowed the authorized sign area on each street which it faces, provided that the areas may not be accumulated on one ( 1) right-of-way and shall not exceed the allowed area on any one (1) right-of-way. Location and design of such sign combinations must be approved by the Design Review Process so as to eliminate clutter and incompati- bility of signs. B. Frontage on Parking Lots: A business having frontage only on a common usage or public parking lot or a business which has a rear frontage on a common usage or public parking lot may be allowed a single sign on said frontage, if it has a public entrance on said frontage, on the basis of one (1) square foot of sign area per lineal foot of frontage on said parking lot not to exceed fifty (50) square feet. No such signs shall be closer than ten (10) feet from any other sign permitted hereunder. 25.38-15.03 25.38 (10) Height A. Wall Signs: The top of such sign shall not be higher than the eaveline of the building on which it is located as measured from the under side of the eave and in no event higher than twenty (20) feet. B. Free Standing Signs: Except as otherwise ,provided herein, free standing signs shall be prohibited on a single parcel of property where there is more than one business. Where authorized for a single business, a free standing sign shall not be located on the public right-of-way and shall not exceed twelve (12) feet in height. The size of the free standing sign shall not exceed the limi- tations of Section 25.38-15 inclusive and shall be in lieu of any wall signs. 25.38-15.04 25.38 (10) Second Story Businesses: Businesses maintained exclusively on the second floor of a two (2) story building may be allowed up to fifty percent (50%) of. the sign area authorized for businesses conducted in single story buildings by the Design Review Process. 25.38-15.05 25.38 (10) Sign for Pedestrian Traffic: Where the principle sign for a business is located so that it cannot be seen by pedestrian traffic, an identification sign, in addition to that otherwise allowed in this Article, shall be permitted. Such a sign shall be no larqer than three (3) square feet 45-275 PRICKLY PEAR LANE, PALM DESERT,CALIFORNIA 92260 TELEPHONE (714) 346-0611 December 1, 1975 To: MEMBERS OF THE CHAMBER OF COMMERCE SUBCOMMITTEE Subject : Revisions Resulting from the Sixth and Seventh Meetings on the Sign Ordinance Attached for your review and comment is the list of revisions to the Palm Desert preliminary Sign Ordinance. This is also a reminder that your next meeting to review the Sign Ordinance is scheduled for Friday morning, December 5, 1975 at 8: 00 a.m. in the City Hall Conference Room. Paul A. Williams Director of Environmental Services Attachment cls 45-275 PRICKLY PEAR LANE, PALM DESERT, CALIFORNIA 92260 TELEPHONE (714) 346-0611 December 11 , 1975 To: MEMBERS OF THE CHAMBER OF COMMERCE SUBCOMMITTEE Subject: Revisions Resulting from the Eighth Meeting on the Sign Ordinance Attached for your review and comment is the list of revisions to the Palm Desert preliminary Sign Ordinance. This is also a reminder that your next meeting to review the Sign Ordinance is scheduled for Friday morning, December 12, 1975 at 8 a.m. in the City Hall Conference Room. Paul A. Williams Director of Environmental Services cls Attachment No other si4p� shall be erected or maintained in any single family zone, as established b the Zoning Ordinance, except for those signs specifically authorized by\hey Design Review Board or its authorized representative. Any such signs s authorized shall be necessary to preserve a legal right or serve an economic\need and shall not be deemed likely to cause undue detriment to surrounding Gse or the economic values of surrounding properties. Signs so authorized lhall be located and erected in a manner satisfactory to the Director of Enyironmental Services or his authorized representative. 25.38-14 SIGNS IN RESIDENTIAL ZONES OTHER THAN SINGLE FAMILY The predominant idea in authorizing signs in the other residential zones is to strive for a one sign complex to eliminate clutter and to promote capatibility, proportion, simplicity and sign effectiveness. G 25.38-14.01 Sign Area - Hotels and Apartments 7 There shall be a basic allowable sign area of ten (10) square feet, plus one (1 ) additional square foot of sign area for each two separate rental units to be encompassed in one (1 ) sign. A separate rental unit as used herein shall mean each room or combination of rooms for which a separate lodging charge is made. Such signs shall include in their design layout, all accessory service signs. Accessory signs shall be prohibited unless designed in conjunction with or made an integral part of the principal sign. The criteria to be used in designing and locating these signs shall be those of proportion, simplicity, utility, and compatibility with surrounding uses and development. In addition, for hotels, the wording on the sign shall be limited to the extent that the word "Motel" shall not be permitted. Only the words "Hotel", "Inn" , "Motor Inn" , or "Chalet" shall be acceptable. 25.38-14.02 Sign Area - Condominiums There shall be a basic allowable sign area of ten (10) square feet, plus one (1 ) additional square foot of sign area for every ten (10) units to be en- compassed in one (1 ) sign for each main entrance. Said sign shall be dis- played at the main entrance and shall only depict the name of the complex. Permanent signs within the complex shall be as approved by the Design Review Process, but no interior sign shall be larger than six (6) square feet. 25.38-14.03 Sign Area - Other Non-Residential Uses Allowed One (1 ) shadow lighted or unlighted identification sign not exceeding twenty (20) square feet in area shall be permitted for an authorized use, separate and not in conjunction with the hotel or apartment use permitted, such as churches and the like. 25.38-14.04 Use of Attraction Boards for Hotels An attraction board may be included in the design and allowable sign area for a hotel or apartment house, subject to its location and design being approved as provided herein. A. The attraction board shall be designed and located so that it is made an integral part of the principal sign. 25.38 (7) I __ L 5.38-11 .01 Rotating, Moving, Flashing, Changing, Reflecting, or Blinking Signs Prohibited Signs which rotate, move, flash, reflect, blink or appear to do any of the foregoing shall be prohibited unless required by law or utilized by a proper governmental agency. 0,_2-5%38-11 .02 Signs on Public Property or Right-of-Way Prohibited Signs on public property or right-of-way shall be prohibited unless otherwise authorized by this Article. Signs prohibited shall include, but not be limited to realtor, open house, garage sale signs. This prohibition shall also in- clude portable directional signs placed on vehicles. 238-11 .03 Signs Not Advertising the Use, Name of the Owner, Products or Service Available on the Premises Prohibited Any sign which does not advertise, without reference to prices , a use being made on the premises , the name of the owner, or user, or which does not advertise a product, an interest, service or entertainment available on the premises shall be prohibited. ,i25-._38-11 .04 Signs Painted on Canvas Awnings Signs which are painted on canvas awnings shall be prohibited. 25.38-11 .05 Advertising Devices t--25:38-11 .06 Advertising Displays 25.38-11 .07 Combination Signs 25.38-11 .08 Roof Signs 25.38-12 PERMITTED SIGNS - PURPOSE No signs shall be erected or maintained in any zone as established by the Zoning Ordinance except those signs specifically enumerated in this Article. The number and area of signs as outlined in this Article are intended to be maximum standards which do not necessarily ensure architectural compatibility. Therefore, in addition to the enumerated standards, consideration shall be given to a sign's relationship to the overall appearance of the subject property as well as the surrounding community. Compatible design, simplicity and sign effectiveness are ' to be used in establishing guidelines for sign approval . 25.38-13 SIGNS IN SINGLE FAMILY ZONES During the period of time when realty is offered for sale or rent, a sign so indicating but not exceeding two (2) square feet may be located on the property by the owner. No real estate sign shall be located on a roof, project from a tiG building face, or move in any manner. Any such sign shall be removed within thirty (30) days from the sale or rental of the property, within thirty (30) days of the opening of escrow, or upon completion of escrow, whichever first occurs. After the effective date of this Section, no person engaged in the real estate business, as a broker, salesman, or otherwise, shall use or place signs on property being offered for sale or lease unless said sign program has first received approval of the Director of Environmental Services. Prior to requesting approval of-any real estate signs, evidence of a valid City Business License shall be provided. 25.38 (6) �25.38-4.03 Governmental Flags or Emblems or Flags of Non-Profit Organizations ,.,25.38-4.04 Religious, Charitable, Educational , Cultural , or Political Posters Not exceeding sixteen (16) square feet in area, and temporary in nature. 25.38-4.05 Governmental or Other Legally Required Posters, Notices or Signs 25.38-4.06 Utility or Telephone Pay Station Signs 25.38-5 ABATEMENT OF ILLEGAL SIGNS The Director of Environmental Services shall see that this Ordinance is enforced. He shall not permit, and shall abate, any sign within the City which fails to meet the requirements of this Ordinance or other applicable law. 25.38-6 ADJUSTMENTS The Zoning Administrator for either new or existing signs , may grant slight adjustments in sign colors or authorize deviations from sign area or setback requirements not to exceed ten percent (10%) upon a finding that the conditions for variance exist as prescribed in the Palm Desert Zoning Ordinance and as further set forth herein. L-25.38-7 PERMIT REQUIREMENT The Director of Environmental Services, or his authorized representative, shall immediately remove any sign for which a permit has not been obtained as required in Section 25.38-3 of this Code, provided, however, that the owner or user of said sign shall have the right to appeal the removal within ten (10) days thereafter to the City Council pursuant to the provisions of the Public Nuisance Abatement Ordinance No. 24. - 25.38-8 SAFE SIGNS The Department of Environmental Services shall adopt a set of rules and regulations to guarantee that all signs are safely constructed. These rules and regulations shall be made available to the public. The Director of Environmental Services shall see that all signs within the City meet the safety requirements promulgated in his rules and regulations. Unsafe signs shall be abated. 25.38-9 PERMIT RECORD REQUIREMENT The Planning Division shall keep a copy and permanent record of each sign permit issued. Each such copy shall show the permit number. The permittee shall be required to exhibit the permit at all times in a place satisfactory to the Director of Environmental Services. 25.38-10 DOUBLE PERMIT FEE The applicable fee for a sign permit shall be doubled when the installation of a sign is commenced before obtaining a permit therefore. �25.38-11 PROHIBITED SIGNS The following signs are prohibited in the City: 25,38 (5) 25.38-3.01 Three Copies of a Plan Showing: (1 ) The location and size of any building or structures on the property, both existing and proposed; (2) The location of off-street parking facilities, including major points of entry and exit for motor vehicles where directional signs may be proposed; (3) The position of the proposed sign and its relation to adjacent buildings and structures; and (4) The design and size, colors proposed, and proposed location of the sign or sign structure on the property. 25.38-3.02 A statement showing the sizes and dimensions of all other signs existing on the property. 25.38-3.03 A statement showing the relationship of such sign or sign structure to the appearance and design of existing or proposed buildings and structures on the property. 25.38-3.04 Such other information as the Department of Environmental Services may reasonably require to secure compliance with this article and the Ordinances of the City. 25.38-3.04 Signs on all proposed buildings or new additions to existing buildings shall be designed as an integral part of the total building design. 25.38-4 EXCEPTIONS The following signs; if not illuminated, shall be allowed on all commercial , industrial and residential zoned property without a sign permit being required: 25.38-4.01 One (1 ) Identification Sign Not exceeding one (1 ) square foot in area, and displaying only the name and address of the owner or the occupant. 25.38-4.02 Directional or Safety Signs As required, provided that: (1 ) Each such sign has first been reviewed and approved by the Design Review Board and/or the Director of Environmental Services; and (2) Such signs do not exceed three (3) square feet per face. 25.38 (4) 25.38-2.14 Outdoor Advertising Structure or Sign A sign placed for the purpose of advertising products or services that are not produced, stored or sold on the property upon which the sign is located. 25.38-2. 15 Price Sign A sign limited to the name or identification of items or products offered for sale on the premises, and the price of said items or products. 25.38-2.16 Projecting Sign A sign other than a wall sign suspended from or supported by a building or structure and projecting outward therefrom. 25.38-2.17 Real Estate Sign A temporary sign advertising the sale, lease, or rent of the property upon which it is located, and the identification of the person or firm handling su sale, lease or rent. 25.38-2.18 Roof Sign A sign erected wholly on or above the roof of a building or structure. innoies, marquees, and similar overhangs with sign face not 25.38-2.19 Sign Face The surface, or that portion of a sign that is visible from a single point as a flat surface or a plane and considered as such together with the frame and the background. 1�25.38-2.20 Wall Sign A sign attached to or erected on the exterior wall of a building or structure with the exposed face of the sign in a plane approximately parallel to the plane of the exterior wall and not extending above the roofline. 25.38-2.21 Face or Wall of Building The face or wall of a building shall mean the outer surface of any main exterior wall or foundation of a building, including windows and store fronts. 25.38-2.22 Political Signs Political signs shall mean any sign concerning candidates for political office or involving a ballot issue. A4!P � 5.38-3 SIGN PERMIT PROCEDURE It shall be unlawful for any person to erect, alter, permit or maintain, including painted signs, unless otherwise excepted by this article, a sign upon any property without first obtaining a written sign permit from the Department of Environmental Services as required by this article. Signs exceeding $500 in value shall be re- viewed through the Design Review Process as specified in Section 25.39-4 inclusive. Application for such permit shall be made on a form provided by the Department of Environmental Services and shall be accompanied by a fee as established by Council Resolution. The application shall set forth and contain the following information and material : 25.38 (3) B. If the principal sign is designed and located on a building or in such a manner than an attached attraction board sign would detract from the appearance of said sign, a detached attraction board sign shall be allowed, provided: (a) That the size of the detached attraction board sign shall be counted as part of the total allowable sign area. (b) That the maximum allowed size for a detached attraction board sign shall be five (5) square feet per face. (c) The name of the hotel cannot be indicated on the detached attraction board sign. C. An appropriate combination of the following information shall be allowed on an attraction board sign: (a) "Summer Rate" (f) Air Conditioning (b) Vacancy (g) Continental Breakfast (c) Credit Cards (h) Welcoming Conventions (d) TV, Color TV (i) Any other information as approved by (e) Pools, Therapy Pools the Director of Environmental Services D. Rate Signs - In addition to the other sign usage authorized herein, actual rates or prices or rentals or other accommodations may be in- dicated by a single sign or attraction board not to exceed eighteen (18) inches by twenty-four (24) inches located no closer than one (1 ) foot on the inside of a window when facing public view in letters and numbers not to exceed three quarters (3/4) of an inch in height. The intent of this Section is to limit the use of hotel rate signs solely to the manner provided herein, including the restriction of rate signs that attempt to gain an unfair advantage over competition by the use of a business name which, in letters and/or figures, suggest a rate. All such signs authorized herein shall also comply, where compatible, with the provi- sions of Article 3, Chapter 1 , Part 3, Division 7 (Section 17560, et seq) of the California Business and Professions Code. Any such sign which fails to comply with the provisions of this Section shall con- stitute a public nuisance and may be abated as such. 25.38-14.05- Free Standing Signs Free sty ding signs shall not be located on the public right-of-way and shall I� not exceed ten (10) feet in height or the height of the adjacent building, whichever is less. 25.38-14.06 Double Frontage Lots All sign rea allowed in Sections 25.38-14 inclusive shall be allowed on both frontages for double frontage streets generally parallel with each other provided that the same use of property extends completely through from street to street. 25.38-14.07 Sale and Rental Signs Uses in Resid\\Bntif 1 Zones other than Single Family Zones shall be authorized one (1 ) for saFe/or rent sign while the property is actually for sale or rent. These signs shah not exceed two (2) square feet in area and shall be designed and located in/a manner satisfactory to the Director of Environmental Services. 25.38 (8) J 25.38-15 SIGNS IN COMMERCIAL AND INDUSTRIAL ZONES The predominant idea in authorizing s'g s in the commercial and industrial zones is to strive for a one sign per compl , to eliminate clutter and to promote com- patibility, proportion, simplicity yid sign effectiveness. 25.38-15.01 Si n Ara — Commercial and Industrial Uses Except as otherwise prov'd d in this Article, each separate business shall be limited to one (1 ) maim sign. Relative thereto, the following sign areas shall apply: A. Buildin s Within One Hundred 100 Feet of Public Right-of-Way The total or a gregate area of a main sign for any business in a building locate ,withinjone hundred (1001 feet of the right-of-way upon which it faces shall not exceed the equivalent of one (1 ) square foot of sign area der lineal foot of frontage which the building has facing on a right-oaf-way or parking lot. Except as otherwise provided herein, such signs shall have a surface area no greater than fifty (50) square feet. No\such signs shall be closer than ten (10) feet from any other sign 'ermitted hereunder. Such a sign must be located adjacent to the right-of-way or parking lot from which its maximum allowable size is determined. I B. Buildings One Hundred (100) Feet or More from the Right-of-Way The total aggregate area for a main sign for any business in a building located one hundred (100) feet or more from any right- of-way upon which it faces shall not exceed the equivalent of one and one-half (11-,) square feet of sign area per lineal foot of frontage which the building has facing on a right-of-way or shall have a parking lot. Except as provided herein, such signs P 9 P surface area no greater than seventy-five (75) square feet. No such sign shall be closer than ten (10) feet from any other sign permitted hereunder. Such a sign must be located adjacent to the right-of-way or parking lot from which its maximum allowable size is determined. C. Additional Sin Area for a Single Business in a BuildingHaving Over Fift 50 Feet of Frontage A single business having a lineal frontage on any right-of-way in excess of fifty (50) feet may be allowed, in addition to A or B above, an additional one (1 ) square foot of sign area for each two (2) feet of frontage in excess of such fifty (50) feet up to one hundred (100) feet, and an additional one (1 ) square foot of sign area for each four (4) feet of frontage in excess of one hundred (100) feet. 25.38-15.02 Frontage on Two or More Streets A business in a building facing on more than one (1 ) right-of-way shall be allowed the authorized sign area on each street which it faces, provided that the areas may not be accumulated on one (1 ) right-of-way and shall not exceed the allowed area on any one (1 ) right-of-way. Location and design of such sign combinations must be approved by the Design Review Process so as to'eliminate clutter and incompatibility of signs. 25.38 (9) 25.38-15.03 Height The top of such sign shall not,be"higher than the eaveline of the building on which it is located as measured from the under side of the eave and in no event higher than twenty (20) feet. 25.38-15.04 Second Story Businesses Businesses maintained exclusively on the second floor of a two (2) story building shall be entitled/to fifty percent (50%) of the sign area authorized for businesses conducted in single story buildings. 1 9 Y 9 25.38-15.05 Sign for Pedestrian Traffic Where bypedestri principle a g pedestrian sign n for ain/addition business s too that dotherwise so that �allowed tine n this Article shall be permitted. �'Sdch a sign shall be no larger than six (6) square feet (three feet on each side),f right angles to the street) and it shall be designed and located so as/io not,distract from the appearance of the building or violate the intent of this Ordinance. 25.38-15.06 Public Pricing of Merchandise on Display In addition to the other sign usage authorized herein, where merchandise is `, -physically displayed behind shop windows or otherwise in view of the public, the price of each separate item of such merchandise may be indicated in letters or numbers not exceeding three quarters (3/4) of an inch in height attached or in near proximity to the displayed item. The intent there is to allow such pricing only when it would be a usual and proper adjunct to merchandising the product under consideration. 25.38-15.07 Public Pricing of Merchandise Not on Display In addition to the other sign usage authorized herein, where the goods or services, rentals or sales are not on physical display to the public, the price of such goods, services, rentals or sales may be indicated by a single sign or attraction board not to exceed eighteen (18) by twenty-four (24) inches and located no closer than one (1 ) foot from a window when facing public view, in letters and numbers not to exceed three quarters, (3/4) of an inch in height. The intent there is to allow such pricing only when it would be a usual and proper adjunct to advertising the product or service under con- struction. 25.38-15.08 "Sale" Signs While a sale of goods or services is being conducted, a sale sign shall be allowed between one (1 ) and three (3) feet behind the glass line of the show window. Such a sign shall be in addition to, and shall not exceed fifteen percent (15%) of the total authorized sign area but in no event more than five (5) square feet. Such a sign shall not advertise prices and shall be in letters not to exceed five inches (5") in height. When improperly used, sales signs constitute a public nuisance and may be abated as such. 25.38-15.09 Listing of Business Associates In addition to the other sign usage authorized herein, each separate business shall be allowed lettering on or behind windows facing the public view indicating 0� he owners, operators or business associates exercising the use, provided that 25. 38 (10) i such letterings shall be enclosed within a single area and shall not exceed a total of three (3) square feet. 25.38-15.10 Use of Attraction Boards by Night Clubs and Cabarets In addition to the permitted sign area, one attraction board to advertise night club, theater or cabaret entertainment shall be allowed provided that the location has the required off-street parking as set forth in the Palm Desert Ordinance Code. No permit shall be issued, nor shall any person erect an attraction board, until its design and location are approved as provided for herein. A. The maximum allowable size-forjan attraction board shall be twenty- five (25) square feet if facing on the street; and fifteen (15) square feet on each side if the fac4slare at right angles to the street. The advertising on the attraction Vioard shall be limited to coming and and current entertainment only L\ Attraction boards shall not be used to advertise rates or prices o` attractions. 25.38-15.11 Gasoline Service Stations Gasoline service stations shall, be"limited to those signs as approved by the Planning Commission as a part of� their action on a conditional use permit and/or amendment thereto for the/ station which shall in no event exceed the following limitations: / (1 ) One double4cfaced freestanding sign not to exceed thirty-six (36) square feet in area and not to exceed twenty (20) feet or the height of the building, whichever is less, advertising only the name of the company. (2) One ten I(lO)' square foot wall sign advertising the company name and/or operator. 1 (3) One wall or ground sign, not exceeding eight (8) square feet in area or eight (8) feet in height for a ground sign, advertising the actual lowest price per gallon including all taxes at which regular, premium and unleaded gasoline are currently being offered. Any special con- ditions re wired for sale at such lowest price shall also be indicated. (4) Sale signs as specified in Section 25.38-15.08 of this Article. No other temp `ary signs shall be permitted. 25.38-15.12 Signs in District and Regional Shopping Centers In addition to the wall sign area allowed for individual businesses, shopping centers in excess of three and one-half (32) acres of land shall be allowed one (1 ) indirectly lighted identification sign on each right-of-way. Such signs shall not extend beyond the property line or into the right-of-way and shall be used solely to identify the shopping center, shopping area or businesses or activities conducted therein. Relative to such signs, the allowable sign area shall be based on five (5) square feet of sign per acre. These signs shall not exceed twenty-five (25) square feet, shall have a maximum height of eight (8) feet, and shall not be erected without first having proper approval as provided herein. A. freestanding Signs Except as otherwise provided herein, freestanding signs shall be prohibited on a single parcel of property where there is more than one business. Where authorized for a single business, a free standing sign shall not be located on the public right-of-way and 25.38 (11 ) shall not exceed twelve (12) feet in height. The size of the free- standing sign shall not exceed the limitations of Section 25.38-15 inclusive and shall be in lieu of any wall signs. 25.38-15.13 Sale and Rental Signs Commercial and industrial properties s\a11 be authorized one (1 ) for sale or rent sign while the property is actually for�sale or rent. These signs shall not ex- ceed two (2) square feet in area and shall be designed and located in a manner satisfactory to the Director of Environmental Services. 25.38-15.14 Interior Realtor Signs In lieu of any other pric 9 by signs a�ithorized herein,, real estate listings and other such supplemental advertising used in conjunction therewith may be indicated on not more than three (3) s/tigns and/or attraction boards, no one of which shall be larger in area han onE-half (1/2) of the total authorized square footage hereunder. Such signs shall /be located no closer than one (1 ) foot from a window facing public view in letters and/or numbers not exceeding three quarters (3/4) inches in height. The total square footage of such signs shall not exceed twenty (20) percent of the total window area on which they face and, in no event, more than twenty (20) sg6are feet. The intent of this provision is to allow only such window pricing and other'such integrated advertising matter as is deemed conservatively necessary and proper to the merchandising of the properties being advertised. 25.38-15.15 Signs in RM Zones - Sign Area: Mobile Home Use A mobile home sha`11 be allowedJne (1 ) shadow lighted or unlighted identification sign not exceeding�4ie Xnte alent of one (1 ) square foot of sign area per ten (10) lineal feet of fro on each right-of-way upon which the business fronts. No sign shall have a su area greater than thirty (30) square feet when erected at right angles to the right-of-way. (1 ) Freestanding Signs Fr estanding signs shall not exceed eight (8) feet in height.'\ (2) Sale and Rental Si ns Mobile home park properties shall be authorized one Tl sale or rAntal sign while the property is actually for sale or rent. These sig s s�hall not exceed two (2) square feet in area and shall be designed and located in a manner satisfactory to the Director of Environmental ervices.\ 25.38-16 GENERAL�,PROVISIONS VThe following general sign usage provisions and regulations shall apply for all signs. The basic intent is to protect the public and property owners against downgrading of aesthetic and property values. Therefore, any additional sign usage authorized hereunder shall be strictly construed in its application. V 25.38-16.01 / Each sign shall be subject to the Desigh Review Board process prior to its G\ erection. In the case of new developments, a signing program shall be sub- mitted as part of the Site Plan Review procedure. 25.38 (12) 25.38-16.02 Sign Review Criteria All signs which are regulated by this Article shall be subject to the approval of the Design Review Board Process. In approving or rejecting a particular sign permit, the reviewing body shall be subject to the following review criteria: (1 ) That the sign is necessary for the applicant's enjoyment of substantial trade and property rights; (2) That the sign is consistent with the intent and purpose of this Article and the Zoning Ordinance; (3) That the sign does not constitute a detriment to public health, safety, and welfare; (4) That the size, shape, color and placement of the sign is compatible with and bears a harmonious relationship to the building it identifies; (5) That the size, shape, color and placement of the sign is compatible with and bears a harmonious relationship to the neighborhood and other signs in the area; (6) That both the location of the proposed sign and the design of its visual elements (lettering, words, figures, colors, decorative motifs, spacing and proportions) are legible under normal viewing conditions prevailing where the sign is to be installed. (7) That the location and design of the proposed sign does not obscure from view or unduly detract from existing or adjacent signs; (8) That the location and design of the proposed sign — its size, shape, illumination and color — are compatible with the visual characteristics of the surrounding area so as not to detract from, or cause depreciation of, the value of adjacent developed properties; and (9) That the location and design of a proposed sign in close proximity to any residential district does not adversely affect the value or character of the adjacent residential district. 25.38-16.03 Signs Facing Private Property Prohibited All signs authorized hereunder must be placed on the side of property facing on public or private right-of-way. 25.38-16.04 Rpqu,ired Information on Signs Every sign shall have t4 name of the maker, the date of the erection and the permit number. Such i0ormation shall be clearly legible and in a conspicuous place on each sign. V 25.38-16.05 Proper Maintenance of Signs 1(/The user, owner or lessee of a sign authorized hereunder shall maintain it in a J manner satisfactory to the Director of Environmental Services or his authorized representative. All signs shall be maintained in a neat attractive condition and in adequate repair. 25.38 (13) 25.38-16.06 Color of'Signs i All signs regulated-by/this Ordinance shall contain no more than three (3) colors. Black and white shall be considered as colors. 25.38-16.07 r Direct Li htin Size Reduction - Direction If direct lighting, as opposed to ad w lighting, is authorized to illuminate any sign, one-half (1/2) of the o herwise authorized sign area shall be permitted. Excessive glare shall be eliminated. r 25.38-16.08 Glare from SSigns All illuminated signs in all io/es shall be designed in such manner as to avoid undue glare or reflection ofyf`ght on private property in the surrounding area and shall be erected and loc ted\in a manner satisfactory to the Director of Environmental Services or hips authhorized representative. 25.38-16.09 Location of Right Angle Signs Right angle signs on faces of building shall not extend over eighteen (18) inches beyond the face of the building where located unless supported on the marquee. No right angle sign shall extend below eight (8) feet from the sidewalk or the right-of-way. Right angle signs supported by posts or standards shall not extend beyond the property line or into the public right-of-way. 25.38-16.10 Obstruction of Passage 6)�4igns shall not be constructed so as to obstruct any door, window, or fire escape of any building. 25.38-16. 11 Unless otherp)xte authorized by this Article, regardless of the zone where located, no sign shaleed the maximum area allowed to advertise the use being made on the premises 25. 38-16. 12 EE ce tions Nothing herein contained shall prevent the erection, construction or maintenance of official traffics fire and police signs, signals, devices and markings of the State Department of Transportation, the City Council or of other competent public authorities, or the\posting of the notices required by law. { v25.38-16.13 Special Permits Nothing herein cont ined shall prevent the City Council from granting a temporary special permit or oth rwitse permitting, on such terms as it may deem proper, signs or the like advertisin or pertaining to any civic, patriotic or special event of general public interest king place within the boundaries of the City when it can be found that same will not be materially detrimental to the public welfare, interest or safety, no injurious to adjacent property or improvements. 25.38-16.14 Imitation of Traffic Signal t No person shall place, maintain or display upon, or in view of any street or highway any unofficial sign, signal , or device, or any signal , sign or device which purports to be or resembles an official traffic sign or signal or which 25.38 (14) vhides from view any official traffic sign or signal . Any such signal may be abated forthwith. 25.38-17 SPECIAL PURPOSE SIGNS 25.38-17.01 Trade Cons uct' n Signs One sign advertising the various c nstruction trades shall be permitted on construction sites. Such signs s�all not exceed thirty-two (32) square feet in area, and shall be removed before a certificate of occupancy is issued. 25.38-17.02 "No Trespassing" Signs A "No Trespassing" or "No Dumping" sign not exceeding three (3) square feet nl� shall be authorized for each parcel of property in addition to other authorized signs and shall be located and designed to other authorized signs and shall be located and designed thereon in a manner satisfactory to the Director of Environmental Services or his authorized representative. 25.38-17.03 Land Subdivision /Signs Signs advertising land subdivisi ns/§hall be limited to one (1 ) double-faced sign of twenty (20) square feet per side, placed at a right angle to the street or two (2) twenty (20) square foot signs facing the street. Such signs shall be at least two hundred (200) feet m art and shall be placed on the subdivision or on land leased by the subdivider, Such signs shall be removed at the end of two (2) years or when ninety perkent (90%) of the subdivision is sold, whichever occurs first. These signs shall not be illuminated. 25. 38-17.04 Lease Potentials Si n One sign advertising lease potentiarl for future development, not to exceed twelve (12) square feet in area, fifteen �(15) feet from property lines, shall be per- mitted for a single parcel multipK unit development. However, such a sign shall not be erected except during the%nurse of construction of the building or buildings and all such signs shall bye removed before a certificate of occupancy is issued for the building. These signs shall face the street and shall not be illuminated. 25.38-17.05 Signs on Awnings, Etc. Painted, non-illuminated or indirectly lighted signs may be permitted on the borders or marquees, canopies, awnings, arcades or similar structures or attach- ments if located and erected in a manner satisfactory to the Director of Environmental Services or his authorized representative. Such signs shall be included in the total authorized sign area. (1 ) Signs - Marquees and Canopies Indirectly lighted or shadow. lighted signs shall be permitted on the upper or lower surface of fixed marquees and similar structures, the front face of which faces the public right- of-way, provided that the outer dimensions of such signs shall not exceed sixteen inches (16") in height, and provided further that each letter or image on such a sign does not exceed twelve (12) inches in height. The location and design of such signs must be approved by the Director of Environmental Services or his authorized representative. Such shall be included in the total authorized sign area. 25.38 (15) 25.38-17.06 Political Sign Regulations Applicants for political signs, as defined herein, shall comply with the following requirements: (1 ) The applicant shall post a One Hundred Dollar ($100) cash bond with the City to guarantee removal/of the political signs. (2) Each sign shall not exceed five (5) square feet in area. (3) The signs shall not be located closer together than five hundred (500) feet. (4) No political signs shall be allowed in any residential zone. (5) Such signs shall not be nailed to trees, fence posts or public utility poles and shall not be located in the public right-of-way. (6) All political signs shalti be removed within ten (10) days after the election date/or the bond posted/shall be' forfeited and the City'shal,l ;useX whatever �part of the bond money as is necessary for removal f Any amount of the bond remaining shall be refunded upo�reque's`t made withi ninety (90) days after the election. (7) The One Hundred Dollard/($100) bond requirement herein shall also apply to signs located at cAmpaign or party headquarters. (8) No fee or permit shale"1 be re�uired for the right to erect political signs but the applicant, or his agent, shall file with the Director of Environmental Services, a tap or sketch, or otherwise adequately locate where the sins will byrected. (9) The City shall establish a separate account to be entitled "Political Sign Removal" for the purpose oaf accounting for these monies. Surplus monies from this account will b� used to remove signs illegally posted {O without a bond. 5.38-17.07 Signs for Public and Quazi-Public Uses Directional and public convenience signs for public and quazi-public uses may be permitted on public property. The design must conform to standard directional sign specifications promulgated by the Director of Environmental Services and approved by the Design Review Board. The total number of signs allowed shall be based on the minimum number necessary for adequate public identification as determined by the Director of Environmental Services. 125.38-18 ENFORCEMENT 5.38-18.01 Territorial Application .of Ordinance The provisions of this Article shall apply to all territory within the City of Palm Desert. /25.38-18.02 Duty to Enforce Ordinance It is the duty of the Director of Environmental Services to enforce all of the provisions of this Article. 25.38 (16) 25.38-18.03 Interference with Enforcement It is unlawful for anyone to interfere with the Director of Environmental Services in the performance of his duties. 25.38-18.04 Compliance with Ordinance: Nuisance: Abatement The Council hereby determines that the public peace, safety, morals , health, and welfare, require that all signs and advertising structures heretofore constructed or erected in violation of any ordinance of the City of Palm Desert ;\ in effect at the time such sign was constructed or erected, be and they are hereby made subject to the provisions of this Ordinance. Such signs shall be made to conform and comply with such requirements as soon as reasonably possible after the effecting date of this Ordinance. All signs and advertising structures which are not made to so conform and comply within a reasonable time shall be and they are hereby delcared to be public nuisances and may be abated in the matter provided by Ordinance No. 24. 25.38-18.05 Removal and Amortization Period Any sign and outdoor advertising structure or sign which is nonconforming to the requirements of,,this Ordinance either by variance previously granted or by conformance to the-existing sign regulations at the time the initial permit for said sign was issued;shal)7either be removed or brought up to Code require- ments within the period of time. prescribed herein dating from the effective date of this Ordinance. Such nonconforming signs may be abated forthwith by the following schedule which/is based upon-the remaining value of said sign, as determined from the cost of the permit: l 25.38-18.06 Amortization Schedule Permit Value of Sign eriod for Removal 10.00 or less Y Immediately $10.01 to $500.00 1 year $500.01 to $1 ,000.00 2 years $1 ,000.01 to $2,500.00 3 years $2,500.01 to $5,000.00 4 years OVER r $5,000.00 �5 years 25.38-18.OrW Ad Hoc Sign Amortization Committee Within thirty (30) days after the effective date of this Article, the City Council shall , by resolution, establish an Ad Hoc Sign Amortization Committee. Said Committee shall establish the appropriate value or amortization period for any sign which is presented by the owner of said sign. Membership The Committee shall consist of: One representative from the Chamber of Commerce One representative from the Board of Realtors One Councilperson One Planning Commissioner One Design Review Board Member 25.38 (17) (2) Selection The City Council shall select the representatives from the Chamber of Commerce and Board of Realtors from a list of three provided by these groups. (3) Termination The Committee-shall exist for a six (6) month period after its establishment. (4) Procedure An`owner of a sign who objects to the proposed amortization period for his signxmay request a reevaluation by the Sign Amortization Committee. Such a'procedure shall be initiated by the filing of a request for reevaluation,,with the Director of Environmental Services who shall call a meeting of the Committee to make a judgment. (5) Criteria of Evaluation The Amortization Committee shall establish the amortization period for any sign submitted to them based upon: A. Permit value of the sign at the time of original construction. B. Special circumstances applicable to the sign such as: it being an integral construction element of the building, whose removal would require a major modification of the structure; or if the nonconforming character of the sign is determined by the Board to be so minor as to create an undo hardship upon the owner. (6) Actions of the Amortization Board The Board may affirm the established amortization period or establish a new amortization period for a sign under consideration. However, no extended amortization period shall exceed five (5) years. (7) Confirmation of Board Actions The City Council shall confirm or deny all findings of the Amortization Committee within fifteen (15) days of their decision. �, 25.38-18.08 Uncertain vf/Art cle Provisions Whenever the signing authorized an\applicant is uncertain as to ambiguity of the provisions, the applicant shall be referred to the Planning Commission for determination. The Planning Commission shall then authorize signing which best fullfills the intent of'this Article. nipp 25.38-19 EXCEPTIONS The Planning Commission may approve exceptions relating to size, number and location of signs after a Public Hearing in instances where an applicant is faced with excep- tional circumstances because of type or location of business, or is trying to achieve a special. design effect. The applicant must show that: A. The sign will be integrated into the architecture of the building; and B. The sign will not be detrimental to neighboring businesses or the com- munity in general . The approval of exceptions shall be- consistent with the provisions of Section 25.39-5.01 . 25.38 (18) 25.38-20 DISCONTINUANCE OF A BUSINESS 0 � Within ninety (90) days of the discontinuancl,of a business in any commercial or industrial zone or before a new" business occupies the building, whichever comes first, the sign owner, his agent, or the property owner shall remove all non- conforming signs. 25.38-21 NONCONFORMING SIGNS q Except for normal repair or maintenance not exceeding fifty (50) percent of the value of the sign, no sign in existence upon the adoption of this Ordinance shall be modified, altered, moved or replaced, unless it is made to comply with the pro- visions of this Ordinance. 25.38-22 SEPARABILITY If any section, subsection, sentence, clause or phrase of this Ordinance is for any reason held to be invalid or unconstitutional by the decision of any court of competent jurisdiction, such decision shall not affect. the validity of the remaining portions of the Ordinance. The City Council hereby declares that it would have passed this Ordinance, and each section, subsection, sentence, clause and phrase hereof irrespective of the fact that any one or more of the sections, subsections, clauses or phrases hereof be declared invalid or unconstitutional . 25.38-23 PENALTIES Any person, firm or corporation willfully violating any of the provisions of this Ordinance shall be guilty of a misdemeanor and, upon conviction thereof, shall be punishable by a maximum fine of not more than Five Hundred Dollars ($500) or by imprisonment for a period not exceeding six (6) months, or both such find and imprisonment. 25.38 (19) S I G N O R D I N A N C E Table of Contents Items 1 . . . . . . . . . . . Latest Revisions 2 . . . . . . . . . . . Sign Report No. II - Standard Methods of Computing Sign Area - Commercial Zones 3 . . . . . . . . . . . Chart No. I - Sign Ordinance Comparison - Commercial Zones 4 . . . . . . . . . . . Santa Barbara' s Sign Area Allowances - Charts 12B and 12C 5 . . . . . . . . . . . Chart No. II - Real Estate Signs Comparison 6 . . . . . . . . . . . Sign Examples 11/4/75 45-275 PRICKLY PEAR LANE, PALM DESERT,CALIFORNIA 92260 TELEPHONE (714) 346-0611 November 3 , 1975 To : MEMBERS OF THE CHAMBER OF COMMERCE SUBCOMMITTEE Subject : Revisions Resulting from the Fourth Meeting on the Sign Ordinance Attached for your review and comment is the list of revisions to the Palm Desert preliminary Sign Ordinance, This is also a reminder that your next meeting to review the Sign Ordinance is scheduled for Friday morning, November 7, 1975 at 8 a.m. in the City Hall Conference Room. Paul A. Williams Director of Environmental Services Attachment cls SIGN ORDINANCE REVISIONS CHAMBER SUBCOMMITTEE MEETINGS - OCTOBER 7, 1975 OCTOBER 15, 1975 OCTOBER 24, 1975 OCTOBER 29, 1975 SECTION # PAGE # CHANGE 25. 38-2.18 25.38 (3) Roof Sign: A sign erected wholly on or above the roof of a building or structure. 25.38-2.20 25.38 (3) Wall Sign: A sign attached to or erected on the exterior wall of the building or structure or on a canopy marquee or similar overhang with the ex- posed face of the sign in a plane approximately parallel to the plan of the exterior wall and not extending above the roof line. 25.38-2.23 25.38 (3) Vehicle Identification Signs: Vehicle identifica- tion signs shall mean any sign attached to a ve- hicle which advertises the owner's name and/or occupation which is permanently attached to the vehicle and does not exceed six (6) square feet in area. 25.38-4.03 25.38 (5) Governmental Flags 25.38-4.03(l ) 25. 38 (5) Emblems or Flags of Non-Profit Organizations : As required, provided that each has first received approval by the Design Review Board and/or Director of Environmental Services. 25.38-4.04 25.38 (5) Religious, Charitable, Educational , or Cultural Posters: Not exceeding sixteen 16 square feet in area, and temporary in nature. 25.38-7 25.38(5) Permit Requirement: The Director of Environmental Services , or his authorized representative, shall remove any temporary sign for which a sign permit has not been obtained as required by this code. The Director of Environmental Services, or his authorized representative, shall notify the owner or user of a permanent sign which has been installed without the acquiring of a sign permit, that said illegal sign shall be removed within ten (10) days. Upon receipt of this notice, the owner or user of a permanent sign that is determined to be illegal does have the ri ht to appeal the decision or notice within ten ?10) days thereafter to the City Council pursuant to the provisions of the Public Nuisance Abatement Ordinance No. 24. 25.38-8 25.38 (5) Safe Signs: The City Council shall adopt by Or- dinance, a set of rules and regulations to guarantee that all signs are safely constructed. These rules and regulations shall be made available to the public. The Building Official shall see that all signs within the City meet the safety requirements promulgated in the rules and regulations. Unsafe _T signs shall be abated. ,_SIGN ORDINANCE REVISIONS (Continued) Page #2 SECTION # PAGE # CHANGE 25.38-11 25.38 (5) Prohibited Signs: Except for those signs allowed under the provisions of Section 25.38-16.13, Special Permits, the following signs are pro- hibited in the City: 25.38-11 .01 25.38 (6) Rotating, Moving, Flashing, Changing, Reflecting, or 8lin"2 Si ns Prohibited: Signs which rotate, move, f as reflect, blin or appear to do any of the foregoing including search lights , shall be prohibited unless required by law or utilized by a proper governmental agency, with the exception of _ approved time and temperature displays. 25.38-11 .02 25.38 (6) Signs on Public Property or Right-of-Way Prohibited: Signs onthe public property or right-of-way shall be prohibited unless otherwise authorized by this Article. Signs prohibited shall include, but not be limited to realtor, open house, garage sale signs. This prohibition shall include all portable signs including those placed on vehicles with the exception of vehicle identification signs. 25.38-11 .03 25.38 (6) Signs Not Advertising the Use Name of Owner, Products or Services Available on the Premises Prohibited: Any permanent sign which does not advertise, without reference to prices, a use being made on the premises , name of the owner, or user, or which does not advertise a product, an interest, service or entertainment available on the premises shall be prohibited. 25.38-11 .04 25.38 (6) Temporary or Portable Free Standing Signs: Except as otherwise provided herein. 25.38-11 .06 25.38 (6) Advertising Displays: Outside of buildings. 25.38-13 25.38 (6) Signs in Single Family Zones 25.38-13.01 25.38 (6) Realty Signs: During a period of time when realty is offered for sale or rent, a sign so indicating, but not exceeding three (3) square feet in area or *(Hold for future considerations)* four (4) feet in height, may be located on the property. No real estate signs shall be located on a roof, project from a building face, or move in any manner. Any such signs shall be removed upon the rental of the property or upon the opening of escrow. After the effective date of this SIGN ORDINANCE REVISIONS (Continued) Page #3 SECTION # PAGE # 25.38-13.01 25.38 (6) Realty Signs (continued) : Section, no person engaged in the real estate business, as a broker, salesman, or otherwise,shall use or place signs on property being offered for sale or lease unless said sign program has first received approval from the Director of Environmental Services. Prior to requesting approval of any real estate signs , evidence of a valid City business license shall be provided. 25.38-13.02 25.38 (7) Name Plates: Each dwelling is permitted one name- plate indicating any one or more of the following: the name of the occupant, the occupation, or the street address of the residence. Said sign shall not exceed one (1 ) square foot in area and if located on a pole, no part of the sign or pole should be more than four (4) feet above ground level . 25.38-13.03 25.38 (7) Open Houses: During the period under which real estate is offered for sale or lease for a period not to exceed three (3) days during any seven day period and while a salesperson is physically present on the premises, a sign indicating open house shall be permitted. Said sign shall not exceed three (3) square feet in area; and if located on a pole, no part of the sign or pole shall exceed four (4) feet above the ground level . 25.38-13.04 25.38 (7) Signs for Special Events: One (1 ) unlighted sign shall be permitted for special events such as garage sales, patio sales, block parties or similar events, for a maximum of two (2) calendar days per week with not more than one (1 ) time per calendar year. Said sign shall not exceed three (3) square feet in area or four (4) feet in height. 25.38-13.05 25.38 (7) Other Signs: No other signs shall be erected or maintained in any single family zone, as established by the Zoning Ordinance, except for those signs specifically authorized by the Design Review Board process. Any such sign so authorized shall be necessary to preserve a legal right or serve an economic need and shall not be deemed likely to cause undue detriment to surrounding uses or the economic values of the surrounding properties. Signs so authorized shall be located and erected in a manner satisfactory to the Director of Environ- mental Services or his authorized representative. SIGN ORDINANCE REVISIONS (Continued) Page #4 SECTION # PAGE # CHANGE 25.38-14.01 25.38 (7) Sign Area - Hotels & Apartments: There shall be a basic allowable sign area of ten (10) square feet, plus one (1 ) additional square foot of sign area for each two separate rental units to be encompassed in one sign with a maximum of fifty (50) square feet in area. A separate rental unit as used herein shall mean each room or combination of rooms for which a separate lodging charge is made. Such signs shall include in their design layout, all accessory service signs. Accessory signs shall be prohibited unless designed in conjunction with or made an integral part of the principle sign. A criteria to be used in designing and locating these signs shall be those of propor- tion, simplicity, utility, and compatability with surrounding uses and development. In addition, for hotels , the wording on the signs shall be limited . to the extent that the word "motel" shall not be permitted. Only the words "hotel , lodge, inn, motor inn, or chalet" shall be acceptable. 25.38-14.03 25. 38 (7) Sign Area - Other Non-Residential Uses Allowed: One (1 ) shadow lighted or unlighted identification sign not exceeding twenty (20)- square feet in area shall be permitted for an authorized non-commercial use, separate and not in conjunction with a hotel or apartment use permitted, such as churches and the like. Authorized commercial uses shall be permitted: One (1 ) shadow lighted or unlighted identification sign not exceeding three (3) square feet in area or four (4) feet in height. 25.38-14.04 25.38 (8) Use of Attraction Boards for Hotels B. If the principle sign is designed and located on a building or in such a manner that an attached attraction board sign would detract from the appearance of said sign, a detached attraction board sign shall be allowed, pro- vided: 25.38-14.05 25.38 (8) Free Standing Signs: Except for otherwise speci- fied height limitations, free standing signs shall not be located on the public right-of-way and shall not exceed ten (10) feet in height or the height of the adjacent building, whichever is less. J SIGN ORDINANCE REVISIONS (Continued) Page #5 SECTION # PAGE # CHANGE 25.38-14.06 25.38 (8) Double Frontage Lots: All sign area allowed in Sections 25.38-14 inclusive shall be allowed on the main frontages for double frontage streets generally parallel with each other provided that the same use of property extends completely through from street to street; and the area of a sign allowed on the secondary frontage shall not exceed 25% of the main entitlement for identification purposes only. 25.38-14.07 25.38 (8) Sale and Rental Signs: Uses in Residential Zones other than Single Family Zones shall be authorized one (1 ) for sale or rent sign while the property is actually for sale or rent. These signs shall not exceed three (3) square feet in area or four (4) feet in height; and shall be designed and located in a manner satisfactory to the Director of Environmental Services. 25.38-15 25.38 (9) Signs in Commercial and Industrial Zones: The predominant idea in authorizing signs in the com- mercial and industrial zones is to strive for one (1 ) sign per complex to eliminate clutter and to promote compatibility, proportion, simplicity and sign effectiveness. 25.38-15.01 25.38 (9) Sign Area - Commercial and Industrial Uses: Ex- cept as otherwise provided in this Article, each separate business shall be limited to one (1 ) main sign integrated into the design of the building. Relative thereto, the following sign areas shall apply: 25.38-15.03 25.38 (10) Height A. Wall Signs: The top of such sign shall not be higher than the eaveline of the building on which it is located as measured from the under side of the eave and in no event higher than twenty (20) feet. B. Free StandinSigns: Except as otherwise provided herein, free standing signs shall be prohibited on a single parcel of property where there is more than one business. Where authorized for a single business , a free standing sign shall not be located on the public right-of-way and shall not exceed twelve (12) feet in height. The size of the free standing sign shall not exceed the limita- tions of Section 25.38-15 inclusive and shall be in lieu of any wall signs SIGN ORDINANCE REVISIONS (Continued) Page #6 SECTION # PAGE # CHANGE 25.38-15.04 25.38 (10) Second Story Businesses: Businesses maintained exclusively on the second floor of a two (2) story building may be allowed up to fifty percent (50%) of the sign area authorized for businesses conducted in single story buildings by the Design Review Process. 25.38-15.05 25.38 (1.0) Sign for Pedestrian Traffic: Where the principle sign for a business is located so that it cannot be seen by pedestrian traffic, an identification sign, in addition to that otherwise allowed in this Article, shall be permitted. Such a sign shall be no larger than three (3) square feet (three feet on each side) and it shall be designed and located so as to not distract from the appear- ance of the building or violate the intent of this Ordinance. 25.38-15.08 25.38 (10) "Sale" Signs : While a sale of goods or services is being conducted, a sale sign shall be allowed be- tween one (1 ) and three (3) feet behind the glass line of the show window. Such a sign shall be in addition to, and shall not exceed fifteen percent (15%) of the total authorized sign area but in no event more than five (5) square feet. When im- properly used, sales signs constitute a public nuisance and may be abated as such. SIGN REPORT NO. II • STANDARD METHODS OF COMPUTING PERMITTED SIGN AREA IN COMMERCIAL ZONES I . Square footage of sign area per lineal foot of street or parking lot (shopping centers) frontage : A. Options 1. Range - 0. 5 square feet to 3 square feet 2 . Normally includes maximum of 50, 75, 100, 150 or 200 square feet of sign area 3. Some add a variation for larger buildings giving less area per foot of frontage after either 50 or 100 feet of frontage 4. Some apply or permit additional entitlement to be used on side or rear of building based upon same formula or variation 5. Some have a minimum sign area B. Benefits 1. Easily measured or determined 2. Permanent 3. Length of wall sign normally relates to length of building 4. Does not standardize sign design C. Drawbacks 1 . Permitted sign area does not related to the mass of the building 2. Is excessive for larger frontages and restrictive for smaller frontages or vice versa depending upon range used II . Square footage of sign area is based upon a percentage of the area of front surface of the structure : A. Options 1. Range - 1% to 30% (10% average) 2 . Normally includes maximum of 50 to 200 square feet .. 3. Some apply a variation to side or rear of building SIGN REPORT NO. II 2. II . B. Benefits 1 . Attempts to relate sign design to mass of building 2 . Gives more than one story buildings greater sign entitlement 3 . Permanent C. Drawbacks 1 . Is not easily calculated in some instances particu- larly by laymen 2. Cumbersome and needless exercize since signs may not even be on the building 3. Can lead to standardization of signs in terms of shape III . Curvilinear Graphic Entitlement : Normally decreasing ratio with less entitlement per front foot for larger structures. (Santa Barbara Approach) is the same approach as Method I , except in graphic form. Has the same possible options, benefits , and drawbacks except that it may be considered simpler once it is understood. IV. Specific sign size entitlement for each and every business regardless of any variations : A. Options 1. Can be changed depending on type of business 2. Can be changed depending on proximity to roadway B. Benefits 1. Standardization of signs 2. Easily administered 3. Decreases emphasis on signs C. Drawbacks 1 . Does not provide for variations of buildings or business size 2. Highly restrictive 11/4/75 - v 4- ro v i 0 4 O. O O O 4Y i- ro Y r-1 4- S- > ro N 4- i 4• .� d o O O O 4- O N ^ O N X 4 V Z i c to I to O S- F-�. 0 tp E 000 (n O C:: i (. _ w c 4- Y C 3 4- t ` 4- 4- 0 0 N 4- U .2 Q � N 4� r 4- . 4- O 00 00 4- O v ^ ro v iO I- O rO 4- Ln a) i _0CV > 5-. c 3 4- N N r M N > c r- W ro ro -r LO ro ro 4- •r 1 1 N I 3 1 N 1 a) 0 3 1 H w O W O v r O r r• 0 0 O f r O -c (a o 0 •- O r O r0 i ¢ ro i N ro i ro i ro i ro L. 3 C7 (n 3 co O 3 C7 3 c7 3 O 3 (7 X L 1 1 ro i 3 v • ro 0)4-) E •3 0' v O,' ro 4- . t .1 ) L N E X (VC� 4- W 4- 00) 4J .1 0 O I O ro 0) o S-•r 4- i Ln E ro i L 4J 0 r r c i- 4- 41 4- V or CY• (S 0 N 0- 0) V) (D c ro ro ro ro N 0 0 a) CT 0) X w Ca.- O 4- ,a) a) () v i s w ru ro (L) X Cn Z O 4- i 0 L L S- O CO O a) O 4� E V ro O . O 4- i ro ro ro LO In o . 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N \ C i N C' Ol i Of 014- •r Z E S. X O X E 0 i L .U-. 4-- E E i0 N C. > N 4- 4- N N O L cm 41 +; 4- i•> CL U W N 4- 4- 4- 4- •r H 4- C:� 4- ro 3 •--� O O' Q C N O' O ^ Q' N N N m N N C N K •r N O i•� W c r LO 0 \L.L] C m 4- d Id N r R7 4- L N L r 4- . 4- 0 t o C L i L N m O v1 O Y M Y S- (L) i O" Ol•r O fN Z C7 H W N O W F m H E rr O � J Z d W O d Z } U IC Z W C7 O 14 J "AREA IN SQUARE -FEET , N Ln In t In I^ in in Ln Ln • O N In In n O N In n O N V1 n O N inO O N n '~ '"1 i1 ''• N N N N M M M fn -7 In In In N •L "� , ko •f, n n _ 12 16 20 — 24 - 28Iq �- 32 36 40 44 48 52 -- — .. ti 56 60 1 b4 68 W72 76 — 80 84' 88 92 96 RE - \ zoo — \ 104 `-� 108 0 . �I - - 112 - 116 120 or more TABLE 12 B . PERMISSIBLE AREA IN SQUARE FEET FOR PALE, PROJECTING, ROOF. Oii:MArQUEEE SIGNS IN C-1, C-29 C-P, C-M, M-1 ZONES. .\ _ 7 • "PERA(I:SSIBIx. AREA IA? SQUARE FEET N r0 O cJ CO N � O •7 CO N •9 O �7 O* N kD 0 .Y CJ N b O O J N C.! N in C1 in N •) w %O r, GJ 07 to 01 Fl�2 Ef-H 1o �I i IJ_ i PElI _ E hi 20 12-4 _ ICI 1 T I 11 23 92 (� • 36 _L.�_� 1___1 I - 40 8 I i_I RN�'_ 5256 _ 60 64 68 72 .. . 76 I I I 80 . . •84 I 88 92 - 96 I- 100 104 108 112 116 120 or more TABLE 12C. PERK ISSIBLE AREA I\ SQUARE FEET FOR WAII SIGNS NOTE-SEE SECTION 13 FOR PER. ISSIBLE 11%CEFI:SES." - 8 - H S- o 0 Z U N y r O F w N Q d 0 C C 2 O N O U OH i 4 0 C F C L r0 O Q V) O O 41 2 N L O L O 3 Gl 4- Q- O N 0-0 U N c N a) N N N C E C • N c C C C C N N X rt3 Ul O O O O O O O.' Z Z z Z Z Z 3 tZ f J N W C Z - r � 4- 4- 4- 4- 4- 4- N 4- O" J W x N i--� r•-� N N N N N N N IO F N Z Cl) N t0 N Cl) V r M r- W 0 H N W K ti VI cr z;; w N m 4� w Z •E r F- F- Z J N W J Q W K W O Z O ' N H C Q L <Z U U 5- m N N Y p L E O N 0 N N N OI L 3 _ (13 O) m !O U7 r- O. C i. -0 R Z •r U V L 3 E b n1 'O z ar n m d a o " o s ro ro o L d. d H a b 0 d c] WALL SIGN (FASCIA SIGN) BUILDING I E LINE C T R SAR NG I G \ \�SIG, SIGN I S i I N I FACADE SIGN I� ! ui MullLE -- MARQUEE SIGN - ------- LINDER � CANOPYJ il'rliv a SIGN EXAMPLES A . 45-275 PRICKLY PEAR LANE, PALM DESERT, CALIFORNIA 92260 TELEPHONE (714) 346-0611 October 20, 1975 To: MEMBERS OF THE CHAMBER OF COMMERCE SUBCOMMITTEE Subject: Revisions Resulting from the rtrTt a nd Meetings on the Sign Ordinance Attached for your review and comment is the list of the revisions to the Palm Desert Preliminary Sign Ordinance. This is also a reminder that your next meeting to review the Sign Ordinance is scheduled for Friday morning, October -2+, at 8 a.m. in the City Hall Conference Room. 30 Paul A. Williams Director of Environmental Services cls Attachment IL SIGN ORDINANCE REVISIONS CHAMBER SUBCOMMITTEE MEETINGS- OCTOBER 7, 1975 OCTOBER 15, 1975 REVISIONS: SECTION # PAGE # CHANGE 25.38-2.18 25.38 (3) Roof Sign: A sign erected wholly on or above the roof of a building or structure. . 25.38-2.20 25.38 (3) Wall Sign: A sign attached to or erected on the exterior wall of the building or structure or on a canopy marquee or similar overhang with the ex- posed face of the sign in a plane approximately parallel to the plane of the exterior wall and not extending above the roof line. 25.38-4.03 25.38 (5) Governmental Flags 25.38-4.03(1 ) 25.38 (5) Emblems or flags of Non-Profit Organizations : As required, provided that each has first received approval by the Design Review Board and/or Director of Environmental Services. 25.38-4.04 25. 38 (5) Religious, Charitable, Educational , or Cultural Posters: NdTexceeding sixteen 16 square feet in area, and temporary in nature. 25.38-7 25.38 (5) Permit Requirement: The Director of Environmental Services, or his authorized representative, shall remove any temporary sign for which a sign permit has not been obtained as required by this code. The Director of Environmental Services ,or his authorized representative,. shall notify the owner or user of a permanent sign which has been installed without the acquiring of a sign permit, that said illegal sign shall be removed within ten (10) days. Upon receipt of this notice, the owner or user of a permanent sign that is determined to be illegal does have the right to appeal the decision or notice within ten (10) days thereafter to the City Council pur- suant to the provisions of the Public Nuisance Abatement Ordinance No. 24. 25.38-8 25. 38 (5) Safe Signs: The City Council shall adopt by Or- dinance, a set of rules and regulations to guarantee that all signs are safely constructed. These rules and regulations shall be made available to the public. The Building Official shall see that all signs within the City meet the safety requirements promulgated in the rules and regulations. Unsafe signs shall be abated. 1 ri. SIGN ORDINANCE REVISIONS (CONTINUED) Page #2 SECTION # PAGE # CHANGE 25.38-11 25.38 (5) Prohibited Signs: Except for those signs allowed under the provisions of Section 25.38-16.13, Special Permits, the following signs are prohibited in the City: 25.38-11 .01 25.38 (6) Rotating, Moving Flashing Changing, Reflecting, or Blinking Signs Prohibited: Signs which rotate, move, flash, reflect, blink or appear to do any of the foregoing shall be prohibited unless required by law or utilized by a proper governmental agency, with the exception of approved time and temperature displays. 25.38-11 .02 25.38 (6) Signs on Public Property or Right-of-Way Prohibited: Signs on the public property or right-of-way shall be prohibited unless otherwise authorized by this Article. Signs prohibited shall include, but not be limited to realtor, open house, garage sale signs. This prohibition shall include all portable signs including those placed on vehicles with the exception of vehicle identification signs. 25.38-2.23 25.38 (3) Vehicle Identification Signs : Vehicle identification signs shall mean any sign attached to a vehicle which advertises the owner's name and/or occupation which is permanently attached to the vehicle and does not exceed six (6) square feet in area. 25.38-11 .03 25.38 (6) Signs Not Advertising the Use Name of Owner, Products or Services Available on the Premises Prohibited: Any permanent sign which does not advertise, without reference to prices, a use being made on the premises, name of the owner, or user, or which does not advertise a product, an interest, service or entertainment avail' able on the premises shall be prohibited. L 25.38-11 .04 25.38 (6) gm orar or Portable Free StandingSigns: Except of erwise provided herein. 't 25.38-11 .06 25.38 (6) Advertising Displays: Outside of buildings. 25.38-13 25.38 (6) Signs in Single Family Zones 25.38-13.01 25.38 (6) Realty Signs : During a period of the time when�—'� w realty is offered for le o rent, a sign so/`indi- cating but not exceedinng square feet�•ffnnay be located on the property. No real estate signs shall be located on a roof, project from a building face, or move in any manner. Any such signs shall be re- moved upon the rental of the property or upon the opening of escrow. After the effective date of this SIGN ORDINANCE REVISIONS (Continued) Page #3 SECTION # PAGE # CHANGE 25.38-13.01 25.38 (6) Realty Signs: (Continued) Section, no person engaged in the real estate business, as a broker, salesman, or otherwise, shall use or place signs on property being offered for sale or lease unless said sign program has first received approval from the Director of J Environmental Services. Prior to requesting approval of any real estate signs, evidence of a valid City business license shall be provided. 25.38-13.02 25.38 (7) Name Plates : Each dwelling is permitted one name- plate indicating any one or more of the following: the name of the occupant, the occupation, or the street address of the residence. Said sign shall c not exceed one (1 ) square foot in area and if located on a pole, no part of the sign or pole should be more than five (5) feet above ground level . / �,w•� 25.38-13.03 25.38 (7) Open Houses: During the period under which �realestate is offered for sale or leaser a pednot to exceed AMo (R) ca--1•endar days p .rweek sign indicating open house shall be permitted. Said sign shall not exceed three (3.) square feet in area and if located on a pole, no part of the sign or pole shall exceed four aid-one--hal-f- (4k) feet above the ground level . I+raaai+ion H , e�ree-f3)=sgdare f hei ght-s ha 1-1=be-perm teed-i-n=con3 un cti on-witfi-ttte-siyn. 25.38-13.04 25.38 (7) Signs for Special Events: One (1 ) unlighted sign shall be permitted for special events such as garage sales, patio sales, block parties or similar events , for a maximum of two (2) calendar days per week with not more than one (1 ) time per calendar year. Said sign shall not exceed three (3) 'square feet in area or f-`i 10 feet in height. 25.38-13.05 25. 38 (7) Other Signs : No other signs shall be erected or maintained in any single family zone,as established by the Zoning Ordinance, except for those signs specifically authorized by the Design Review Board process. Any such sign so authorized shall be necessary to preserve a legal right or serve an economic need and shall not be deemed likely to cause undue detriment to surrounding uses or the economic values of the surrounding properties. Signs so authorized shall be located and erected in a manner satisfactory to the Director of Environmental Services or his authorized representative. 45-275 PRICKLY PEAR LANE, PALM DESERT,CALIFORNIA 92260 TELEPHONE (714) 346-0611 October 14, 1975 To: MEMBERS OF THE CHAMBER OF COMMERCE SUBCOMMITTEE Subject : Revisions resulting from the first meeting on the Sign Ordinance. Attached for your review and comment is the list of the first revisions to the Palm Desert Sign Ordinance. This is also a reminder that your next meeting to review the Sign Ordinance is scheduled for tomorrow morning, Wednesday, October 15 at 8 a.m. in the City Hall Conference Room. Paul A. Williams Director of Environmental Services Attachment cls .� 45-275 PRICKLY PEAR LANE, PALM DESERT,CALIFORNIA 92260 -T TELEPHONE (714) 346-0611 October 9, 1975 To: MEMBERS OF THE CHAMBER OF COMMERCE SUBCOMMITTEE ON REVIEWING THE SIGN ORDINANCE . Subject : Revisions resulting from the first meeting on the Sign Ordinance. REVISION: SECTION # PAGE # CHANGE 25. 38-2. 18 25. 38 (3) Roof Sign : A sign d-iZ ed wholly upon or above the roof of a building or structure. 25. 38-2.20 25. 38 (3) Wall Sign : A sign attached to or erected on the exterior wall of the building or structure or on a canopy marquee or similar overhang with the exposed face of the sign in a plane approximately parallel to the plane of the exterior wall and not extending above the roof line. 25. 38-4. 03 25. 38 (5) 7Go � Emems o-r-F1ag 'Vi'tt-Orga�ii atrons : - As re- provided that each such flag beeh 'reviewed and approved byegn Review Board and/or Directo f Environmental Services . 25. 38-4. 04 25. 38 (5) Religious , Charitable. Educational , or Cultural Posters : Not exceeding sixteen (16) square feet in area, and temporary in nature. 2 _ REVISIONS : (Continued) SECTION # PAGE # CHANGE 25. 38-7 25. 38 (5) Permit Requirement : The Director of Environmental Services, or his authorized representative, shall removed any tem- porary sign for which a sign permit has not been obtained as required by this code. The Director of Environmental Services or his authorized representa- tive shall notify the owner or user of a permanent sign which has been installed without the acquiring of a sign permit , that said illegal sign shall be removed within ten ( 10) days. Upon receipt of this notice, the owner or user of a . permanent sign that is determined to be illegal does have the right to appeal the decision or notice within 10 days thereafter to the City Council pursuant to the provisions of the Public Nuisance Abatement Ordinance No. 24. 25. 38-8 25. 38 (5) Safe Signs : The City Council shall adopt by Ordinance, a set of rules and regula- tions to guarantee that all signs are safely constructed. These rules and regulations shtiF.Ipl be made available to the public. The Building Official shall see that all signs within the City meet the safety requirements promulgated in the rules and regulations. Unsafe signs shall be abated. 25. 38-11 25. 38 (5) Prohibited Signs : Except for those signs allowed under the provisions of Section 25. 38-16. 13-Special Permits , the following signs are prohibited in the City : 25. 38-11 .01 25. 38 (6) Rotating Moving Flashing Changing, Reflecting, or Blinking Signs Prohibited: Signs which rotate , move , flash , reflect , blink or appear to do any of the fore- going shall be prohibited unless required by law or utilized by a proper govern- mental agency, with the exception of approved time and temperature displays. I -3- REVISIONS: (Contintied) SECTION # PAGE # CHANGE 25. 38-11. 02 25. 38 (6) Signs on Public Property or Right-of- Way Prohibited: Signs on public pro- perty or right-of-way shall be prohibited unless otherwise authorized by this Article. Signs prohibited shall include , but not be limited to realtor, open v house , garage sale signs . This prohi- bition shall include all portable, sign's `� includin those p aced upon vehicles.k i U�" J v 25. 38-11. 03 25. 38 (6) gns dyer ising_he U. e , Name Owner, Products or Services Available on the Premises PrVhited: Any permanen sign which does noertise , without reference to priceuse being made on the premises , nf the owner , or user, or which doe advertise a product , an intereervice or enter- tainment availablehe premises shall be prohibited. rper anent signre�wh�ich of a verti�se , with- o t x�efere ce to a se b ing madeon the premisesme o the owner ,.or us r, ox� which not dvertise apro u t an\inter s rvic or �nter- tai me t avaa,ilabl t e pr mise� shall be p, olibiteld. Or all permanent sign structures shall contain subject matter which is limited to the name of the business, company, emblem, and/or products sold or produced on the site in question . All other permanent signs shall be pro- hibited. 25. 38-11.04 25.38 (6) Temporary or Portable nd Signs 25. 38-11. 06 25. 38 (6) Advertising Displays : Outside of buildings.eaft, REASONS AGAINST ROOF SIGNS : I . Introduction In retracing the history of signs in our country, one can easily find that signs have built up to become a tremendous overload on the person perceiving them to a point of be- coming an important element in the pollution of our environ- ment . Because we are an automobile dominated society, sorting through this overload is a task everyone moving through traffic must face. Not only must a person sort through _ 4 _ the signs that are along the streets and their various specific messages, but the design of each street with its overhead utility lines and street directional .signs, compounds the problem. In the effort to compete for the attention of .the automobile occupants , business proprietors are installing increasingly larger and more garish signs , strictly for attention ; and at the same time attempting to convey more information than is possible for someone in a moving car to use. The signs thus tend to defeat their overall purpose. In addition to becoming larger, signs become higher to reach further down the road to attract attention. This height is obtained by two methods . One is higher and higher ground signs. The other method is going to roof signs which give greater and greater visibility to the motorist . One may ask why this is of a concern. Because signs are an important element to what has become properly known as visual pollution , a great deal of public outcry has resulted in more and more restrictive sign ordinances which reduce signs in size and restrictstheir placement. But more importantly, signs are very significant because they can affect the public safety and they can make a substantial contribution to the life style of a community . Furthermore , they are a good indicator of what people think of themselves and what they think of their environment . Because they are created at a critical convergence of private and public interest , signs reveal a great deal about a community ' s pride and morale (or lack thereof) ; aesthetic level; the vitality of the place; its diversity ; the originality of its people; and a sense of order - a brooding conformity , or no order at all. In my opinion , signs are an important ex- pression of a community ' s culture. They can announce (or scream, or mumble) , inform (or confuse) , delight (or depress) , infer (or insult) , stimulate (or irritate) , or designate (or confuse) . II . Roof Signs An important element of the success of a sign program for a city is the matter of roof signs. Roof signs are prohibited by many cities for the following reasons : A. Roof signs are intended to be read from afar, there- fore increasing the ability for a business to notify the aubomobile occupant of its business from further and further away. Roof signs are therefore put in the same category with billboards and excessively high ground signs in terms of broadcasting inappropriate . advertising beyond the boundaries of the .property on which the business is located. Then it gets down to the point of how much advertising can a businessman do on the property on which he is located without affecting the ability of another businessman on adjacent properties the right to advertise. It is felt that roof signs give a person more advantage in terms of advertising; and also affects _ 5 _ the ability of the adjacent businessman to advertise to the extent that roof signs are prohibited. B. Roof signs, particularly lighted roof signs, have a negative affect on the views of a community that is known for its views of its mountains or some other special landmark. In addition , if the roof signs are lighted, light does pollute the sky of areas and does detract from the night light of communities. C. Roof signs are not normally architecturally compatible to buildings; and appear to be add-ons architecturally to buildings which do detract from the architecture of the building. D. Roof signs are not normally oriented to the eyes, in terms of height of a driver of an automobile when he gets to the point . where he needs to know where a business is. Therefore, . additional signs are necessary to notify the person when he gets near to the business which results in more signs ,than are necessary to advertise the location of the business. III . Survey and the Revenue Receipt from the Signs in the City As of last month, from July 1 , 1974 a total of 43 signs have been processed through the City Building Division with the total revenue received of $563. Based upon the proposed sign permit fee through Planning of $10, this would have generated a total of $430 through the planning process for a total revenue to the City in the amount of $993. r SECTION 19. 4. ON-SITE ADVERTISING STRUCTURES AND SIGNS. No person shall erect an on-site. advertising structure or sign in the unin- corporated area of the County of Riverside that is in violation of the pro- visions contained within any specific zoning classification in this ordinance or that is in violation of the following provisions. (a) Free-Standing Signs (1) Located within 660 feet of the nearest edge of a freeway right of way line. a . The maximum height of a' sign shall not exceed 45 feet. b. The maximum surface area of a sign shall not exceed 150 square feet. (2) All Other Locations. a. The maximum height of a sign shall not exceed S� IS•����� 20 feet. b: The maximum surface area of a sign shall not exceed 50" square feet. (3) Shopping Centers - All Locations. Notwithstanding the provisions of sub-paragraphs 1 and 2, an alternate standard for free standing on-site advertising signs for shopping centers is established as follows: a , The maximum surface area of a sign shall not exceed 50 square feet or .25 percent (1/4 of 1%) of the total existing building floor area in a shopping center, whichever is greater, except that in any event, no sign shall exceed 200 square feet in surface area. b. The maximum height of a sign shall not exceed - 20 feet. (4) Number of Free-Standing Signs - All Locations. Not more than one free-standing sign shall be per- mitted on a parcel of land, except that if a shopping center has frontage on 2 or more streets, the shop- ping center shall be permitted 2 free-standing signs, provided that the 2 signs are not located on the same street; are at least 100 feet apart and the second sign does not exceed 100 square feet in surface area and 20 feet in height. (b) Signs Affixed to Buildings - All Areas (1) No on-site advertising sign shall be affixed on, above or over the roof of any building, and no on-site advertising sign shall be affixed to the wall of a building so that it projects above the parapet of the .t, building. For the purposes of this section, a mansard style roof shall be,considered a parapet. , 9-13-73 104.5