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Home My WebLink About07 John Cuevas LQ Brew AIPP STAFF REPORT CITY OF PALM DESERT COMMUNITY DEVELOPMENT DEPARTMENT MEETING DATE: May 13, 2021 PREPARED BY: Deborah Glickman, Business Advocate REQUEST: Approval of Hazy Palm by John Cuevas as the public art component for La Quinta Brewing Company. ___________________________________________________________________________ Recommendation By Minute Motion, consider the proposal for Hazy Palms by John Cuevas as the public art component for the La Quinta Brewing Company located at 74714 Technology Drive, Palm Desert, CA 92211. No funds are required to be expended at this time. Once the artwork is installed staff will return to the City Council with a request for reimbursement of the applicant’s Art in Public Places Fee. Commission Recommendation At its regular meeting of April 14, 2021, the Art in Public Places (AIPP) Commission recommended approval of Hazy Palm by John Cuevas as the public artwork for the La Quinta Brewing Company with a vote of 4-2-1, Commissioners Boren, Darby, Miller, and Myrland voting aye, Commissioners Adney and Hauer voting no, and Commissioner Campbell absent. Strategic Plan Objective La Quinta Brewing Company’s public art project is in line with the Arts & Culture Mini-Vision contained in the Strategic Plan, which states: “Arts and culture give a community its soul. Palm Desert is the cultural core of the Coachella Valley. Cultural tourism drives economic growth in Palm Desert. The community is host to internationally recognized cultural events that bring significant economic benefits to the City. Palm Desert is a leader in arts education, ensuring a well-rounded population that possesses high levels of creativity and critical thinking skills.” Discussion The La Quinta Brewing Company has engaged artist John Cuevas to design a mural with a working title of Hazy Palms for its new building currently under construction on Technology Drive. John Cuevas is a well-established mural artist within the City of Palm Desert, having most recently been contracted by the City to create Unite Palm Desert murals in multiple locations. Hazy Palms will be an exterior, hand painted mural located on the south side of the building and available viewing by the public. The mural depicts a group of people relaxing in a pool enjoying May 13 , 2021 -Staff Report La Quinta Brewing Company Artwork Approval Page 2 of 2 a sunny day. The colors of the artwork are inspired by the tones and hues of Palm Desert and the Coache ll a Valley . The depiction and stylization of the figures in the pool are based on the characters on the La Quinta Brewing Company's beer labels . Although reflective of the La Quinta Brewing Company 's brand , the mural does not include the business 's name or logo . In its rev iew of the mural proposal , the Art in Public Places Commission requested that the artist incorporate a few more elements that are emblematic of the Palm Desert , not just the Coachella Valley as a whole . The artist and La Quinta Brewery were receptive to this request , and staff is working with them to ensure that these elements are further integrated into the final design . The mural will be lit with the existing lighting fixtures . The applicant will be requ ired to regularly inspect the mura l for potential graffiti and fading issues . If such issues arise , the applicant will be responsible for repair ing them immediately . Staff is in a lignment with the Art in Public Places Commission 's recommendation of approval of Ha zy Palms as the public art component for the La Quinta Brewing Company . Fiscal Analysis La Quinta Brewing Company paid $6 ,500 into the Art in Public Places Fund , and the cost of the proposed mural is $6 ,200 . Upon approvals from the Art in Public Places Commission and the City Counci l, and completion of the mural , the La Quinta Brewing Company will be allowed to be reimbursed $6 ,200 of the fees paid into the Art in Public Places Fund . LEGAL REVIEW DEPT. REVIEW FINANCIAL ASSIST A NT REVIEW CITY MA NAGER N/A fV1 o.,y-fi,vv Awo..-ve-z 9()1.,M,e:;r '111 . '11100,u, :A.ncfy :Fires tine Robert W . Janet M. Moore Hargreaves Martin Alvarez Director of Finance Andy Firestine City Attorney Director of Economic Ass istant City Manager Develo ment CITY COUNCil,A(,2 TION City Manager, Todd L. Hileman : APPROVED __ v ___ DENIED---1----- L. To d d HiLew._ii! V\, APPLICANT : ATT A CHMENTS : RECEIVED OTHER __ ...,. __ _ AYES.\.LLoUJ,.U.,1~~1W.Aoa.14-~~LU.+.uiu..u.w~w,...,,_;-,.;::a.u.Jf- Ms . Tina Stokes NOES: __ NwDi..n-'-e---~----------- La Quinta Brewing CompanxnsENT: --'N..J.Mo~..,,,,,,,.------------- 77 -917 Wildcat Drive ABSTAIN• __ .l\Jo_On;.,i""e..__...,...~~-------- Palm Desert , CA 92211 VERIFIED BY:---..1M.;:;,,11.a.b"'-s"'4-/ s""'-1-r.J.s _______ _ La Quinta Brewing Compan\?~niffil ~fJ~11f!t\ £J~JrJVelf ~~pi~'=a,ion Photos of wall on which the artwo rk w ill be placed W :\Staff Rep orts-Share d 2\Sta ff Reports 05 -13-2021\4 -City Cler k -05 -13-2021\07 John Cuevas LQ Brew AIPP\015 -13 -21 LQ Br ew AIPP SR .doc City of Palm Desert, California Art in Public Places Program Form A: Developer Application Date March 30, 3021 I. PROJECT INFORMATION Project Name La Quinta Brewing Co. - Exterior Art Mural Project Address 74-714 Technoloqy Drive Palm Desert,CA 92211 Project Manager Name Tina Stokes Project Manager Address 77-917 Wildcat Drive, Palm Desert, CA 92211 Telephone/Fax (760) 200-2597 Email t.stokes@laquintabrewinq.com Est. Public Art Fee Amount $ 56500.00 Total Artwork Cost $6200.00 Project Owner Owner Address Telephone/Fax Email Architect Architect Address Email Telephone/Fax Scott Stokes 77-917 Wildcat Drive Palm Desert, CA 92211 (760) 200-2597 sstokes@laauintabrewinq.com N/A II. ARTWORK INFORMATION Program Option: Artwork on site X Donation Artwork Title "Hazy Palms" (working title) Artist(s) Name John Cuevas Artist Address 77535 California Drive, Palm Desert CA 92211 Telephone/Fax (323) 313-4039 Email cuevex@qmail.com Est. Completion Date 3-4 Weeks after start date 1 City of Palm Desert — Art in Public Places III. ARTWORK PROPOSAL AND SPECIFICATIONS Describe the artwork, its location on property, materials, installation requirements, and maintenance needs as completely as possible. You may use additional paper to complete this section of the application. 1. Artwork Description Artist Response: Exterior, hand painted mural. The tones and hues will reflect the Coachella Valley sunshine. I really like the title "Hazy Palms," I feel it also reflects the goal of constructing this image like a memory, where the pertinent information is emphasized. "Hazy Palms" will incorporate the different beers that La Quinta Brewing brews into one mise-en-scene. Like a collage, but integrated into one scene/perspective. I like calling them cameos, because it does have a cinematic feel. The beers that will have a cameo role are "Even Par IPA, Poolside Blonde, Tanline Brown Ale, Koffi Porter, and Spring Break." The mise-en-xene will only indude the figures as a cameo. Applicant Response: While the mural will not contain La Quinta Brewing Co. branding or logo, there will be artist references to the resort style vibe associated with our brand. Names of products will not be present, but characters and aspects unique to our desert lifestyle, often depicted in our company graphics, will be represented in the piece. The focus of the mural is to be a relfection of the Coachella Valley's destination appeal. The piece will also be a vibrant and entertaining backdrop to the outdoor beer garden, offering the public a wonderful opportunity to snap a photo in memorialization ofthe true desert experience represented through art. 2. Location on Property Exterior wall inset on front (South) side of building (facing street). 3. Materials with Specifications Artist Response: Exterior grade,100%Acrylic, heavy body pigment paint (Dunn Edwards, Golden and Nova-paint) on primed wncrete. Sealed with MSA Matte Hard Varnish Golden. 4. Fabrication and Installation Procedures Artist Response: On site hand brushed painting (Low VOC compliant). 5. Yearly Maintenance and Conservation (Artist Response) Dunn Edwards rates their exterior paint for 8+ years. I mntrast the tones and hues so that compl imentary colors excite adjacent mlors, because of this iPs oken hard to notice the aging/fading of pigments. Ibe heard of 20 year life spans before a conservation is needed forwell planed murals, I can see howthis is achievable with a UV coat and adherence to stable pigments. Aerosol paints ohem m�tain dyes; Dyes are an example of a un-stable pigmenL I apply paint like butter. The thickerthe matthe more heat and UV resistant the paint becomes. Due to variables like temperature and humidity, occasionallya surface change may develop in a small area. I inspect and visit my murals at least every 3 months, so I'm aware ofthe changes. I've never had an issue, outside ofaerosol paintfadinq and vandalism. In areas wherefrequent vandalism occurs I'll apply a verythick protective hard coat so the vandalism can be power-washed off. In areas where vandalism is less frequent, I preferto paint overthe vandalism. The thicktop cwt has a heavy sheen that glares, but its necessary sometimes. I keep a remrds of paint choices in the event a repair is needed. IYs one of the reasons I love using Dunn Edwards paints. Their mlor-matching is very impressive and they are available in every major City. 6. Work Plan/Artwork Production Schedule (suggested) Phase I Design Development Date: Esc.ai3o�zoZi? a. Conceptual design approval by Art in Public Places Commission and City Council City of Palm Desert — Art in Public Places b. Final Design Development c. Landscape reviewed by Landscape Division if changes are being made. Proof of Review is required for final approval. Please complete Proof of Review Form and include with Form B: Project Completion Notification (Form B) Phase II Design Completion and Commencement of Fabrication & Site Work Date: Est. s/s�zozi? a. Structural approval (client) b. Order materials c. Begin fabrication d. Acquisition of all appropriate City certificates, permits, approvals, and inspections. Proof of review is required for the public art fee reimbursement. Please complete Proof of Review Form and include with Form B. Phase III Studio Fabrication Completion Date: N/A a. Break out fabrication points Phase IV Installation Completion Date: Est.s/z6/zozi? a. Site preparation b. Installation of artwork on site c. Site clean up d. Final inspection by the Building and Safety Department and/or Landscape Division, if appropriate e. Installation of identification plaque. Include artist name, artwork title, year installed. Phase V Final Acceptance Date: Esc.s�si�zozi a. Notification of Completion received by City staff c. Application of Certificate of Occupancy d. Submittal of Form B, Public Art Agreement, and request for return of the public art fee. The following additional paperwork must be submitted — Proof of payment to artist, Proof of Review Form, Public Art Agreement, and Building and Safety permit fees receipt (if applicable) 7. Required Attachments a. One overall concept drawing showing the work in plan b. One rendered presentation drawing (plan and elevation) i City of Palm Desert — Art in Public Places c. A site plan with building and grade elevation showing the placement of the proposed artwork d. ArtisYs concept statement e. ArtisYs resume or CV f. Examples of artisYs previous work g. Evidence of the value of the proposed artwork (invoice or contract draft showing contract value and payment schedule will be sufficient) Budget Total estimated public art fee $ 6500.00 This worksheet is intended as a budgetary guideline to assist in developing accurate artwork cost projections. Once completed, this form should reflect all expenses associated with designing, fabricating, and installing the proposed artwork and should equal the public art fee. Differences in total expenses, which are less than the fee, will not be refunded at project completion. Travel Airfare N/A Car Rental Per Diem@ $ per day Transportation (Materials or finished artwork) Insurance N/A Office/Studio N/A (Phone, fax, postage, etc. Professional Fees Architect N/A Landscape Architect N/A Other Costs (List Fabrication Costs Materials 51800.00 (Estimatel Labor N/A Site Preparation Electrical N/A Foundation N/A Installation Costs Labor $4400.00 Equipment Rental N/A Securitv N/A Permits N/A Other Engineer N/A Contingency N/A Subtotal 56200.00 Tazes N/A 4 City of Palm Desert — Art in Public Places Landscaping N/A Lightina N/A Plumbina N/A Other Artist Fee N/A Grand Total $ 6200.00 *Please note: Some public art projects may require permits and inspections by the City's Building and Safety Department and/or the Public Works Landscape Division. Please consult with the appropriate City personnel and complete the Proof of Review Form and include with Form B as noted above. : City of Palm Desert, California Art in Public Places Program Form A: Developer Application La Quinta Brewing Co. — Exterior Art Mural ATTACHMENT "A" Concept Drawing I will be using the iconic "WavP House" by Walter S. White for �� , l,,,a� � 4� the mural. �� .. 4 � �' -� --r jr= „ •� � i ia��1� 1 �� __ _ _�. , � / '. i �� .. � � �� .� _` - - k..�__ __=, �� :�� ; ; � I will be integrating the beer crafted by La Quinta Brewing Co. into the mise-en-scen of the mural. Other details, like notable buildings and landmarks, golfballs, lizards etc.. will also be worked into the Mural. �o�� eoarEa ;� �-, ��, r�,.�;,r�f;<. �....r, La Quinta Brewing Co. Logo's to be usetl for character reference. � i City of Palm Desert, California Art in Public Places Program Form A: Developer Application La Quinta Brewing Co. - Exterior Art Mural ATTACHMENT "B" Rendered Presentation Drawing _/_l�l ��l'��1. ��,'; ' „� — - � �.. ��..:_ . -�,n� �: � � ._ - City of Palm Desert, California Art in Public Places Program Form A: Developer Application La Quinta Brewing Co. - Exterior Art Murel ATTACHMENT "C" (Page 1 of 2) Site Plan & Elevation = � -_ _ = = � — = Ls t,- _ _ �``-`�` = -- ,-z _ - — ��_ -- - - � =- - - � _ - ,_ , � , , _ , �` _— -. _ i � , „ _i I �f � 'pR. "A= O 1� MURAL LOCATION WALL DIMENSIONS: Appx. 12' x 12' �^ �y ..: ' '� �v �$,�" i� ' '` , �a ,, , \ � ,, ti S � �, �'v.�- i a' � � L. .. .. �� I x ° ° / FRONT DOOR ,.J� `\ �� o �� .� , > d� � � DN VOPp� S� ��aFl <A V, �P \ �� 1 u �N A V �/J � � � � � N .� � � PATIO ENTRAfVr� �OX:. �� '43�� -f �� S% � �� ;�y:� Yi�` . �' �"' : �: `' \" � Pn �� .:� � 4 \ , �♦ r -n i�_ , �� e �� \� I 2 t f � A � y n L �. o N, i r z i 3-."' y s ij � n -�? d � >� a ° � � � �� z � iW A P S A ._. _ _ d �� N � iii ^ ^ 1 C � P N t.. A p A � a y° TECHNOLOGY DRIVE �S"` 0 0 °o . � r �:.�\9.� �, Y z �. :} I pP� � . �p� ��P � �am �� +y � . v'( ,� " � ` _ � ` �y�,1 ii4 f `S . y �, f \ i �,��' .'�. O N City of Palm Desert, California Art in Public Places Program Form A: Developer Application La Quinta Brewing Co. — Exterior Art Mural ATTACHMENT "C" (Page 2 of 2) Site Plan & Elevation — �,.�.� � iABLG 1528.020A, ADDRE55 �NUMBGRS WILL BE A MIN. OF 10" IN IIEI611T, MIN. OF 4" WIDE, A MIN. OF 3/4" STROKE OF LINE HELVETIGA 60LC OR EdIAL, AND A MAX. MEIE+IT OF ID'C" GOLOR BLAGK. 17 � A A A A A` A� A _' 4 � �EL��7/ �"A �' �Q ��nn/ " - � � � b i � � �¢ � I�JI A ,.,r.,.,.,.,,,.,rl,..,l,�- j I I I I�_ � � � �7 � �� 0 s_o. 19 'I I� [�]8 I[�] 10 II 13 11 10 �� X ��I�I� >� Y F F � �y � ^ � � � �; �i L.e�'.'._�. c i i I I I I I �, ... �,� � .o I �e �J ,.. v �..�� _� n n ..> o n , II .Q, �� I __, i I � o �_ aom a- 10 l. _. —. _. �s : 7' R !i o .Q � � i �= �;�_ �� FRONT DOOR I o 6 I � � I 1 ; 1;,' ,';-,� � �-� ..��. � � - - �p �� °— ; � i P '� i e ATIOENTRANCE --� e_o.� k3�Y u e '+3 _ �.jy. �'S' �.-. '-�' �..,� I n-, '�:.. ,..,;. I o.�,3.. ¶�I O ,.-. II� N � G �,�% � �i� I I '' ° � ,a i,.,.n .,��,=h I� »� 6 n 5.1 9 � �� `J �% I �� City of Palm Desert, California Art in Public Places Program Form A: Developer Application La Quinta Brewing Co. — Exterior Art Mural ATTACHMENT "D" Artist Concept Statement The Concept is very straightforward. I will be painting an exterior Mural in the beer garden that ties in the beers that La Quinta Brewing Co. crafts in a style that is in between Toulouse- Lautrec and Comic Books. The main guiding concept is to highlight the sun-soaked ambiance of Palm Desert. If you've ever driven into the setting sun on a HWY or FWY, then you've experienced the glaring effect that I will be using to organize this rich, dense mise-en- scene. Enjoying a beer and enjoying the sunshine will be a simple sweet analogy created by the mural. City of Palm Desert, California Art in Public Places Program Form A: Developer Application La Quinta Brewing Co. - Exterior Art Mural ATTACHMENT "E" Artist Resume JOHN CUEVAS Lives and works Palm Desert, California Education: BFA, Art Center College of Design, Pasadena CA Public Art: 2020 "Crystal Field" - Mural commissioned by the City of Palm Desert,Ca 2020 "Golden Hours" - Mural commissioned by the City of Palm Desert, Ca 2019 "Hydra" - Mural commissioned by the City of La Quinta, Ca 2019 "Rainbow Falls" -Mural commissioned by Stuytown, East Village, NYC 2018 "Volta" -Mural commissioned by the City of La Quinta, Ca 2017 "Hot Tropics" -Mural commissioned by ROW DTLA & Smorgasburg LA 2017 "Sky Crawlers" -Mural commissioned by the City of Los Angeles Exhibitions: 2019 "Jacuzzi Light Orchestra" -dba256 Gallery, Pomona, CA 2017 "Office Hours" -The Beta Main Museum, Los Angeles, CA 2016 "Perimeter 2" -Art Share LA, Los Angeles CA 2016 "Summer Group Show" -D.A.C. Gallery, Los Angeles, CA 2016 "Play" -Los Angeles Municipal Gallery at Barnsdall Art Park 2015 "Other Worlds" -C.I.N.C.O. Art Space, Highland Park/ L.A, CA 2015 "From Dusk till Drawn" -Museum of Contemporary Art, Santa Barbara, CA 2013 "Seeing in Tongues, Talking in Circles" -The Airliner, Los Angeles, CA 2013 "Station to Station" -Riverfront Studios, New York, NY 2013 "Cobra, Mambas and Matadors" -Art Center, Pasadena, CA Awards and Grants: 'W.K. Kellogg Foundation 'Grant Knapp Foundation Grant "CAA (Creative Artist Agency) www.johncuevas.org cuevex@amail.com (323) 313-4039 City of Palm Desert, California Art in Public Places Program Form A: Developer Application La Quinta Brewing Co. — Exterior Art Mural ATTACHMENT "F" Artist Previous Work Additional examples of Artist Previous Work may be found on: Instagram: @johncuevasstudio or www.johncuevas.org < , �� ,: ! -i:�}—_- fi`r , � � , � �-.-�� I r �� M I ,�� I �.a , , � �� ovE ,, ;� �� , �� ,� ,t ,�,� >�..�`r=`� ,' �; ,��,_�� Local Love, Palm Desert � . _.,, /V►�'" �'�i�...,� .l 1 / Wild is the Wind, Palm Springs Unite Palm Desert "Transitions", Palm Desert City of Palm Desert, California Art in Public Places Progrem Form A: Developer Application La �uinta Brewing Co. - Exterior Art Murel ATTACHMENT "G" Artist Invoice INVOICE John Cuevas 77535 California Drive Palm Desert, CA 92211 Bill To: La Quinta Brewing Co 74710 Technology Way, Palm Desert CA Date: 3/30/2021 "Hazy Palms/Taste the Sunshine" Outdoor Mural Payment Schedule: '/2 due to Start '/2 due upon Completion Grand Total = $6,200 Description Production and Installation of hand painted exterior Mural Quantity Amount $6,200 1 1 t�� _1 Ri $6,200 [This page has intentionally been left blank.] LA QUINTA BREWING COMPANY – ARTWORK PLACEMENT HAZY PALMS BY JOHN CUEVAS [This page has intentionally been left blank.] / � � � � � � �� e �` ► ' �_ � .;w ��:.-� � � � \ � -- ` -- �' _ Y � ' � _ �\ _ � i� - � ,� �� ; ,+� �� / 1' -; � � 11 � `� - ,, _ �� _ , , , z �� .. _'i�`�;� �_r� -�rs- .� �" i t .n ' , t � � a��i `. � ,,,,,.., . � �:_, �C.-_�.�-;� � i--..� , _��' •� j �_ _ � � -- -„� ��. �F :.�. .� . - -- --- =�`=`y�- . . _ :� / _ -i _