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Home My WebLink About08 Virtual Food & Wine FestivalCONTRACT NO. C36310 STAFF REPORT CITY OF PALM DESERT PUBLIC WORKS DEPARTMENT MEETING DATE: May 13, 2021 PREPARED BY: Thomas Soule, Public Affairs Manager REQUEST: Consideration of a sponsorship request for a virtual Palm Desert Food & Wine Festival. ___________________________________________________________________________ Recommendation By Minute Motion, approve a one-year $30,000 sponsorship for Palm Desert Food & Wine. Funds are available in account number 1104416-4306201. Strategic Plan Palm Desert Food & Wine fulfills priorities identified in the City’s Strategic Plan, including the following: • Tourism and Marketing – Priority 2: “Grow existing events and develop new events to enhance the desirability of Palm Desert as a year-round destination.” • Tourism and Marketing – Priority 3: “Attract new and developing travel/tourism markets.” • Tourism and Marketing – Priority 4: “Support the City’s tourism industry through enhancement of its marketing efforts with an allocation of additional city resources, the development of partnerships, and coordination of existing efforts.” • Economic Development - Priority 3: “Create and attract entertainment and events to enhance and expand the Palm Desert economy and lifestyle.” Executive Summary Approval of the above recommendation will authorize partial use of funds set aside for an in-person Palm Desert Food & Wine Festival for a virtual version for one year. This will allow Palm Springs Life (PSL) an arm of Desert Publications, the event organizers, an opportunity to leverage the audiences of their celebrity chefs to build a virtual experience that promotes the eventual return of the traditional event. Background Beginning in 2018, the City entered a 5-year sponsorship agreement with PSL for both Fashion Week El Paseo and Palm Desert Food & Wine. Both events have grown in stature and prestige in recent years. Palm Desert Food & Wine has notably benefited from its alliance with the James Beard Foundation and its recent roster of celebrity chefs, May 13 , 2021 -Staff Report Consideration of a sponsorship request for a virtual Palm Desert Food & Wine Festival. Page 2 of 2 including Curtis Stone , Gail Gand , Carla Hall , Elizabeth Faulkner, Brook Williamson , Stuart O 'Keeffe and others . With the onset of the COVID-19 pandemic, the in -person event has been cancelled for two years in a row . As an alternative way to re -imagine the event and capitalize on the reach of the Festival's celebrity chefs , PSL is launching an interactive virtual version of the event. This virtual culinary experience offers attendees the opportunity to participate in one of two ways . They have the option of receiving recipes and watch a cooking demonstration of their chosen chef, or they can receive a meal kit to prepare a three -course meal at home alongside the chef. PSL is working with Jensen 's Finest Foods to provide the meal kits , which helps support another local business that has been in Palm Desert since 1983. Participating chefs include Curtis Stone , Jamie Gwen , Afrim Pristine , Gale Gand , Paulette Goto , Tanya Petrovna , Stephen Wambach , Barbie Sommars and Stephen Lee . The $30 ,000 sponsorship allows the City to be the title sponsor of the event and comes with a list of benefits that staff finds to provide great value . In addition to allowing the event to adapt to fit the times , the City's sponsorship will help PSL build the potential aud ience for future occurrences of the Festival and hopefully expand that in -person attendance with all of the economic benefits that brings . Fiscal Analysis The approved budget was $100 ,000 to sponsor an in -person Palm Desert Food & Wine Festival in City Sponsored Events Account No . 1104416-4306201 . Approval of this sponsorship would reduce that expense to $30 ,000 for FY 20/21 . The remaining budget will remain available for other similar events , if any, before June 30 , 2021 . LEGAL REVIEW DEPT . REVIEW FINANCIAL REVIEW ASSISTANT Approved as t o Fo rm CITY MANAGER N/A /VI o.,rii.,Vv A 1.,vo,ve..z 9,_,,6( 1'11. 1'1100 -r.,e, .Jlnay :Firestine Robert W . Hargreaves Martin Alvarez Jan et M. Moore Andy F irest ine City Attorn ey Direc to r of Economic Dev . Director of Fina nce As s ista nt City Ma nage r L. Todd Hileman , City Manager : L. Todd HLleVv\.~V\, CONSULTANT: ATTACHMENTS : CITY COUNCIL/ CTI ON Desert Publ ications APPROVED--------DENTED------ 303 N. Indian Canyon Dr. RECEJVED ______ OTHER _____ _ Palm Springs , California 922 '-'-'-,------~~~-~-------- MEETING DATE .,2:. ..... -I? __ · ~,;..,'22d_~----,~-~ Palm Desert Food & Wine SpoAWS,jp Praposa tHMn i f::;l>ra:ffut;1,t'eiantf,(wiqtan,V4<i&~ NOES: None-- ABSENT: __,N;..11,,tW>.~&~--------- ABSTAIN: N\>Ylt VERIFIED BY: I\AbS/5tS Original on File with City Clerk's Office • �� 2021 SPONSORSHIP OPPORTUNITY PRESENTED TO CIT� OF PALM DESER T a, PALMSPRINGS LIFE EveNr � d ... . <� ' ! � � ��'� � �� .� � �• - c"3. J� � t . � I� �. ' �► � 1 •�. � . � .� �► - , .�..� � ,� � --- �.. - - _ 4 ;` � :.�".� � � �- - �'��' . '' �-�► � . �r�,,,�� , � _ - PALM DESERT FOOD&WINE A VI RTUAL CU LI NARY EXPERIENCE We're kicking off Palm Desert Food & Wine at home with a roster of the nation's top chefs, including Carla Hall, Elizabeth Falkner, Curtis Stone and more. Join us as we present this uni9ue experience to market your brand to approximately 1,000 viewers per demonstration. Product placement is possible in most demonstrations. A complete list of benefits may be found on the Proposal pages that follow. VIRTUALATTENDEES PARTICIPATE ONE OF TWO WAYS: 1. Purchase online ticket to receive chef recipe and watch exclusive cooking demonstration 2. Purchase online ticket to receive chef reciPe Plus a meal kit to prePare three course meal at home alongside the chef during the virtual cooking demonstration PALMDESERTFOODANDWINE.COM ll kPDFW � /� � �� , �.. �*,� K !� R =� � � � i�� i. 4'� , g i1' � � \ .. � � - i • r•, _ � i� - � • •+ � ee, ;� , - . I A � � A e ' , �/� .. � �� , � � , � � �� ;_ , � + . � � .� � � �,� �:�k� �.: � �... .; � , si�'�"� '," '�y, "� '. � � �� -k .;� � - F' .-� ti �ai �.� �." . �� • � • ;.r� • . �� . ' V�+•� .� � M�� ! �� , y j �.___ .,-� � �. :,�,R � _ • ,� � � � � _ PALM DESERT FOOD & WINE 2021 // SPONSORSHIP OPPORTUNITY PALM DESERT FOOD&WINE A VI RTUAL CU LI NARY EXPERIENCE THE CHEFS CURTIS STONE, Chef, Restaurateur, Author, Media Personality/Businessman JAMIE GWEN, Celbrity Chef, Certified Sommelier, Lifestyle Expert, CookbookAuthor AFRIM PRISTINE, Maitre Fromager, television personality GALE GAND, Pastry Chef, Restaurateur, Cookbook Author, teacher, and television personality PAULETTE GOTO, Pastry Chef, food writer and television personality TANYA PETROVNA, Chef, Restaurateur, Businesswoman STEPHEN WAMBACH, Chef, entrepreneur BARBIE SOMMARS, Chief Experience Creator and Founder, High Dining STEPHEN LEE, Chef, Farmer, television personality PALMDESERTFOODANDWINE.COM ll kPDFW r � ► i_ 1� '�It .�► * - . � -�,�.; •,.�► '�` � � .� _ - �. . .. . _ ,i►t ,++�' _ � � . -. � `"��s..�.....�.. �: ��rM . `�...� � � � � � � � � �. '''-��.� .�,. .�... PALM DESERT FOOD & WINE 2021 // SPONSORSHIP OPPORTUNITY PALM DESERT FOOD&WINE TITLE SPONSOR ��I��I:��.11�i�� ►Z�i PALM SPRINGS LIFE • Palm Desert will be the title sponsor of Palm Desert Food & Wine "From our Kitchen to Yours" virtual series. — Value: $ 15,000 • Your name will appear above the title in all printed, digital, etc. marketing efforts — Value: $ 10,000 • Exclusivity in your category of business — Value: $ 10,000 • Your name/logo will appear on all marketing materials in print — Value: $5,000 • Each webinar will receive more than one eblast to our opt-in subscribers and business list totaling 45,000 bearing yourlogo — Value:$ 10,000 • Your logo will appear at the beginning and at the end of your webinar — Value: $4,000 • You may run a 30 second bumper at the beginning of each webinar — Value: $4,000 • Webinars to air on Palm Springs Life's YouTube channel bearing your logo — Value: $5,000 • YouTube link provided for each webinar — Value: $2,000 • All webinars will be included in Palm Springs Life's online Daily Guide bearing your logo - 33,000 opt-in-subscribers — Value: $3,000 • An opportunity for data capture and custom messaging to the ticket purchasers. — Value: $10,000 • Your logo with a hyperlink will remain on palmspringslife.com for a period of one year. The site receives an average of 200,000 visitors per month. — Value: $2,000 • One profile posting per seminar on Facebook, and Linkedln - 75,000 engaged followers — Value: $3,000 • Two full page ads in Palm Springs Life — month to be determined (September not included) — Value: $9,000 • Database capture via online registration form — Value: $5,000 • YouTube captions to include your business name — Value: $5,000 • Recap 60 days following the series— Value: $2,000 Total Value: $106,000 Investment: $3Q000 PALMDESERTFOODANDWINE.COM ll kPDFW . w � .� .� . _: . PALM DESERT FOOD&WINE A VI RTUAL CU LI NARY EXPERIENCE For more information: Michael Mathews Sponsorship Director michaelm@palmspringslife.com 760-898-6677 PALM SPRINGS LIFE 303 North Indian Canyon Drive Palm Springs, CA 92262 PHOTOGRAPHY // ARIANA BINDMAN // YASIN CHAUDHRY TIFFANY L. CLARK // GREGG FELSEN // DRE NAYLOR a PALMSPRINGS LIFE. eveNr 4�2,�2, � �^ ,�� .:-.�� . �. - - .: i`}.. � . . -• ' i � ,,. �. -• .t . . �z '�► '�� , . _ • ' ,. -� ,�.