HomeMy WebLinkAbout19 FY21-22 Special Events and Sponsorship BudgetSTAFF REPORT
CITY OF PALM DESERT
ECONOMIC DEVELOPMENT DEPARTMENT
MEETING DATE: June 24, 2021
PREPARED BY: Vanessa Mager, Management Analyst
REQUEST: Approval of proposed special events and sponsorship allocations for
Fiscal Year 2021/2022.
___________________________________________________________________________
Recommendation
By Minute Motion, approve:
1. Approve the Proposed Special Events and Sponsorship Allocations for Fiscal Year
(FY) 2021/2022;
2. Authorize the City Manager to take necessary action to facilitate the special events
and sponsorships including making discretionary changes;
3. Authorize the City Manager to execute agreements associated with the events and
sponsorships, if applicable; and
4. Authorize the City Manager to approve miscellaneous sponsorships for events
during the fiscal year, with values of $7,500 or less.
Strategic Plan
Approval of the Proposed Special Events and Sponsorship Allocations for FY 2021/2022
would address the following priorities as specified in the City’s 2013-2033 Strategic Plan,
Envision Palm Desert – Forward Together:
• Economic Development Priority 3: Create and attract entertainment and events to
enhance and expand the Palm Desert economy and lifestyle.
• Tourism and Marketing Priority 2: Grow existing events and develop new events to
enhance the desirability of Palm Desert as a year round destination.
• Parks and Recreation Priority 3: Make recreational and exercise opportunities
available in all public spaces.
Background Analysis
During the FY 2021/2022 Budget Study Session, the City Council reviewed an anticipated
list of special events and sponsorships requests. Staff has since revised the list based on
those discussions and the recent cancelations and rescheduling of events due to the
COVID-19 pandemic. Staff is now recommending that the revised list attached, be approved
as part of the City’s FY 2021/2022 budget.
June 24 , 2021 -Staff Report
APPROVAL OF PROPOSED SPECIAL EVENTS AND SPONSORSHIP ALLOCATIONS FOR
FY 2021/2022 .
Page 2 of 3
Analysis
As events may continue to change due to the COVI D-19 pandemic, staff is requesting
authorization for the City Manager to make discretionary to the proposed events and
sponsorships at his discretion and to approve miscellaneous evenUtable sponsorships and
vendors/payees during the fiscal year. Staff is also requesting authorization for the City
Manager to execute subsequent agreements associated with the events and sponsorships
outlined on the attached list , as well as those that are approved at his discretion .
Please note that staff will bring back road closures and other ancillary items pertaining to
specific events requiring City Council approval at a later date .
Fiscal Analysis
Funding for these proposed special events & sponsorships has been included as part of the
proposed FY 2021/2022 budget and w i ll be avai lable in Account No . 1104416-4306101 and
Account No . 1104416-4306201.
LEGAL DEPT . REVIEW DEPT . REVIEW FINANCIAL ASST. CITY
REVIEW REVIEW MANAGER
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Robert W . Thomas Soule
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Harg reaves Public Affa irs Martin A lva rez Andy Firestine
City Attorney Manager Director of Janet Moo re
Economic Director of Ass istant City
Development Finance Manager
City Manager L. Todd Hileman : L . To o!o! H-Lle Vl,t ~V\,
ATTACHMENTS : Proposed Special Event & Sponsorship Schedule for FY 2021/2022
CITY COUNCILAt TION
APPROVED __ V ____ DENJED _____ _
RECEIVED ______ OTHER _____ _
MEETING DATE Cb . ~ . 'lf) ?.d
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ABSENT: NDn e..
ABSTAIN: NTJVU..,.
VERIFIED BY: {V{--j 5 /S F S i
Original on File with City Clerk's Office
June 24, 2021 - Staff Report
APPROVAL OF PROPOSED SPECIAL EVENTS AND SPONSORSHIP ALLOCATIONS FOR
FY 2021/2022.
Page 3 of 3
City-Produced Events
Event Amount
City Golf Cart Parade Float $3,000
Independence Day Celebration $60,000
Miscellaneous Events $5,000
Spring and Fall Concerts in the Park $40,000
Veteran’s Day Ceremony $6,000
San Pablo Opening Event $15,000
$129,000
City Sponsored Events
Event Amount
7th Regiment 29 Palms Marine Corps
Program $5,000
Desert Senior Inspiration Awards $3,000
Fashion Week El Paseo* $200,000
Palm Desert Food and Wine* $100,000
Restaurant Week $5,000
Modernism Week $5,000
Palm Desert Certified Farmers Market $40,000
Palm Desert Sunday Market $40,000
International Sports Festival $10,000
Wildflower Festival $10,000
Golf Cart Parade $10,000
Misc. Sponsorships** $61,000
Opening Day $2,500
Zero 5K $2,500
Paint El Paseo Pink $2,500
Thanksgiving 5K $2,500
Panther 5K $2,500
USA Women's Half Marathon $5,000
Gardens on El Paseo Ice Rink $5,000
$511,500
*On July 13, 2017, the City Council approved a five-year commitment for sponsorship of the El
Paseo Fashion Week and Palm Desert Food & Wine events. This fiscal year will mark the fifth
year of this five-year agreement.
**The Family YMCA contacted staff to pull their sponsorship application request for $11,000,
so staff recommends moving those requested funds to Misc. Sponsorships.