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Home My WebLink About11 Paint El Paseo PINK 5KSTAFF REPORT CITY OF PALM DESERT ECONOMIC DEVELOPMENT DEPARTMENT MEETING DATE: July 8, 2021 PREPARED BY: Vanessa Mager, Management Analyst REQUEST: Approval of 2021 Paint El Paseo Pink Event and Road Closure ___________________________________________________________________________ Recommendation By Minute Motion, approve the following: 1. Desert Cancer Foundation’s Paint El Paseo Pink charitable walk on Saturday, October 9, 2021; and 2. Road closures on El Paseo between Highway 74 and Portola Avenue. Strategic Plan Approval of Desert Cancer Foundation’s 2021 Paint El Paseo Pink charitable walk and road closure would help address the following priorities as specified in the 2013-2033 Strategic Plan, Envision Palm Desert – Forward Together: − Parks and Recreation Priority 3: Make recreational and exercise opportunities available in all public spaces. − Economic Development Priority 3: Create and attract entertainment and events to enhance and expand the Palm Desert economy and lifestyle. − Tourism and Marketing Priority 2: Grow existing events and develop new events to enhance the desirability of Palm Desert as a year round destination. Background Analysis Desert Cancer Foundation (DCF) plans to hold their 15th annual Paint El Paseo Pink charitable walk on Saturday, October 9, 2021. This event, which raises funds for screening, diagnosis, and treatment of breast cancer, has become a much anticipated occasion in our community. In regards to street closure both north and south lanes of El Paseo between Portola and Highway 74 have been closed during the event. This has allowed DCF to move their stage and other activities out into the street and made it possible to continue to increase participation thus increasing the funds raised. June 24, 2021 - Staff Report Approval of 2021 Paint EI Paseo Pink Event and Road Closure Page 2 of 2 As with previous events requiring road closures, for safety precautions, hard closures will be utilized at all major intersections and police officers will be stationed at designated locations along the route. Tops N' Barricades will follow the last participant to open the roads as close to 10 a.m. as possible. DCF is aware that if COVID-19 restrictions or any other type of State or County restrictions are in place at the time of the event, the in-person race will have to be canceled or postponed. DCF is also aware and in agreement to follow any guidelines in place by the State of County at the time of the event. Fiscal Analvsis A sponsorship in the amount of $2,500 was previously approved by the City Council as part of the City-Produced and City-Sponsored events budgets at the meeting on June 24, 2021. No further impact to the City's Budget is expected. LEGAL DEPT. REVIEW REVIEW N/A ihvwu�- Sou.l.P� DEPT. REVIEW DEPT. REVIEW N/A FINANCIAL ASSISTANT REVIEW CITY MANAGER N/A .�ndy �irestine Marli,w Al,varvz Robert W. Thomas Randy Hargreaves Soule Martin Bowman Alvarez Attorne Public Affairs Director of Deector of y Manager Economic Public Works Development City Manager, L. Todd Hileman: L. Todd Hi.I.Bws.Giw Janet M. Moore Director of Finance APPLICANT: Desert Cancer Foundation Eevet Edens, Executive Director 74091 LarreaSt, CTTYCOUNCiLAX ON Palm Desert, CA 92260 API'ROVED ATTACHMENTS: 5K Route RGCEIVED Andy Firestine Assistant City Manager DF,NTF,D OTIIEP 1�7�GTING DATF (��' " �� 1 A\'I?S: �1cHN�l�."bha�.��[S \K�Gu�I��_ 1titiGS: �Q A?;SP:NT• AItSTAIN: P- V[�.I21P'IGD 13Y• MCaS / Iwi Original on File with City Clcrk's Oflice 4 .2y � 4 9� �� 'J 2S :y t`*^' � � ■ � � � .. � � U . . . . .. � K p N �=p09��-�� o� , `� � 2 :cs,ca, -�� ,�� a � �� VU �� awo � ClOBFU �«� TL 9G � � � Ir� n' `��u � ROAO � cwseo � � � � is`s" � � � ��e o �90L� � � .. � � '� sr �?� --�� R�1 �I �-� --� fr Q �r`J�Q 3 � = W f.� � 2 F �-- .&<e 2 C=, �' c: r, K 1r�-, �5 :, [� i" ?P � u vLL � �� 2 �4 � � �. � �--�--_� SLS(CA) �� °>.E�. ,� n `� v � � � n � HI6HWAY 171 a � a � � p W10-3 � y ��u POPU Po1p / tl0$f� CtO5E0 PXE40 Z �� J I20no � 11' w �✓ �L'I CLOSEO�� Q �� y ClA8E0 \ \ E�s� ,� �. � � ..�� i } oo t o0 . . . , . . . . . . .. .. eoao c�oaeo � I � � 0000��,�s S µ ��0000�� If ROAO �' v ' uoseo � W20.3 POM � aosm d' � u'eao �" oo� E,ps,� �a v� � P TUMBLEWEED LN. ��% �� p�, � � � wzo-a aono cros�o ° nxuo O � � O � � � 0 U O �j C � � � Q�;� ai �ly' wnmeo � o ��, �� m � � � � Wt0.3 :y POqO croseo FXEOU �� { � � � I-Z- l� rr � h N WYb NO SCALE � � z J W Z 1 � J �/ wzo-a ' }: �(/ xan A� �j � cins[o wxo x 3 �$ Ci RXGO , Y �l oEmua�� nxuo 3 D' ma-io �� mv a � � � � J � b � � W[03 F� � � RO/S � �� croseo Q. 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