HomeMy WebLinkAboutC32980 and C32980A Holiday Decor ProgramContract No. C32980
C32980A
CITY OF PALM DESERT
OFFICE OF THE CITY MANAGER
STAFF REPORT
REQUEST: APPROVAL OF A PROPOSAL BY HOLIDAY LIGHTING DESIGN
& DECOR (PALM DESERT, CA), TO MANAGE PHASE ONE OF
PALM D€S€RT'S HOLIDAY DECOR PROGRAM (CONTRACT
NO. C 32980 ), AND A PROPOSAL BY DEKRA-LITE
INDUSTRIES, INC. (SANTA ANA, CA) TO REFURBISH AND
DELIVER EXISTING HOLIDAY DECOR INVENTORY
(CONTRACT NO. C 32980A )
SUBMITTED BY: Stephen Y. Aryan, Risk Manager
DATE: July 11, 2013
CONTENTS: Proposals and Sample Product Photographs
Recommendation
By Minute Motion:
Approve a proposal by Holiday Lighting Design & Decor (Palm Desert,
CA) in an amount not to exceed $60,997.40, to manage Phase One of
Palm Desert's Holiday Decor Program, per Contract No. C 32980 .
2. Approve a proposal by Dekra-Lite Industries, Inc. (Santa Ana, CA) in the
amount of $19,976.76 for the refurbishment of various existing Holiday
decor and delivery of all existing decorations (Contract No. C 32980A ).
3. Authorize the City Manager to execute aforementioned contracts related
to Phase One of the City's Holiday Lighting and Decoration Program.
4. Appropriate $32,710.16 from the Unobligated General Fund for costs not
budgeted in the FY 13-14 budget for Palm Desert's Holiday Decoration
Program (Phase One) and transfer to Account No. 110-4310-433-3910.
Backaround
The City of Palm Desert updated its Holiday Decor Program approximately five years
ago when it entered into a contract with Dekra-Lite Industries, Inc. (Santa -Ana, CA).
The City's contract with Dekra-Lite recently concluded, and staff was directed to provide
recommendations to update the current program, specifically within the El Paseo
Business corridor.
Holiday Lighting Design & Decor Staff Report
July 11, 2013
Page 2 of 3
Staff recently issued an updated Request for Proposals (RFP) for this program and
received three responses. The City's current vendor, Dekra-Lite (Santa Ana, CA)
submitted a proposal, along with two new vendors, Magical Holiday Designs
(Beaumont, CA) and Holiday Lighting Design & Decor (Palm Desert, CA). Each
respondent was invited to make a presentation before a City Council subcommittee
reviewing this matter.
Vendors were graded on a combination of their overall proposal, cost estimate,
operational services (installation, removal storage, and maintenance), and local vendor
preference. Based on these criteria, the Subcommittee recommended Coachella Valley -
based Holiday Lighting Design & Decor (HLD) located near Sun City Palm Desert in
unincorporated Riverside County.
HLD is a local, full service holiday and special event production company in operation
since 1995. Some of their clients include the JW Marriot Desert Springs Resort and
Spa, Renaissance Esmeralda, the Hyatt Regency Indian Wells, The Gardens on El
Paseo, Sun City Palm Desert, and the City of Rancho Mirage. Staff contacted numerous
references and received positive comments on HLD's services.
Phase One
The City Council is currently requested to approve Phase One of this program which
includes the following components:
1. Refurbishment of certain existing holiday decor and delivery of all inventory.
One Time Cost (includes tax): $19,976.76
2. Purchase of 29 ornamental garland wraps for El Paseo median street poles,
contingent on SCE approval (may be lighted depending on electrical upgrade
project's feasibility).
One Time Cost (includes tax): $10,022.40 (Unlighted is less $876.96)
3. Annual storage, installation, and removal of decor through 2017 (contingent on
City Council budget appropriation annually).
Reoccurring Cost: $50,975.00
Phase Two
Phase Two involves lighting 25 deciduous trees and 54 palm trees along the El Paseo
median and is contingent on updating the median's electrical system. The City's Public
Works Department is currently obtaining bids for the capital project of installing electrical
outlets. Staff does not recommend purchasing these decor items until a final decision is
rendered on this infrastructure project. Staff will take Phase Two of the decor program
for the Council's review at the same time the capital improvement project is considered
on August 22, 2013.
An estimate for Phase Two holiday lighting is an initial investment of $44,541.36 for
materials, with and an annual reoccurring installation/removal cost of $26,175.00.
Holiday Lighting Design & Decor Staff Report
July 11, 2013
Page 3 of 3
When completed, the updated Holiday Decor Program, Phase One and Phase Two, will
utilize existing City holiday decorations, as well as the following upgrades:
1. Light strands on approximately 25 deciduous trees and 54 palm trees located on
the El Paseo median between Monterey Avenue and Portola Avenue.
2. Snowfall effect lighting on the 25 El Paseo median trees.
3. Ornamental garland wraps on 29 decorative street light poles (may be lighted).
4. Refurbishment of an existing 12 foot wreath used in the annual Holiday Lighting
Ceremony.
In addition, staff recommends updating various existing d6cor, as these items are over
five years in age and show signs of weathering and wear.
Fiscal Anaivsis
Phase One costs that the City Council is respectfully requested to approve at this time,
are estimated not to exceed $80,974.16. There is currently $48,264.00 available within
the FY 2013/14 budget for this item.
Approval of staffs recommendation requires a $32,710.16 appropriation from the
Unobligated General Fund.
Approval of Phase One will also require a budget appropriation annually of $50,975.00
for the storage, installation, and removal of holiday lighting and decorations through
2017.
CITY COUNCMAQftON
APPROVED D0,1411"d
Submitted By: RECEIVED OTHER
MEET -G D VT`11 _i,
(-/ '' Y. a 4101) /-7
AYES:
Stephen Y.' Aryan, Risk a ager ARSE . "
ABSENT:
ABSTAIN: ?
Reviewed: VERIFIED BY: ark's
Original on File with City Office
J. Luis E binoz ant Director of Finance
Wohlmuth, City Manager
Holiday Lighting Design & Decor
A FULL SERVICE HOLIDAY DECOR COMPANY
P.O. Box 4596 Palm Desert, CA 92261
Ph: 760-601-6517 Fax: 760-345-1131
Email: hlightingdesign@aol.com
Steven Aryan July 1, 2013
Risk Manager REF: Holiday Lighting Design
The City of Palm Desert
73-510 Fred Waring Drive
Palm Desert, CA 92260
Dear Steven,
Thank you for giving Holiday Lighting Design & Decor the opportunity in partnering with the City of
Palm Desert for their Holiday 2013 - 2017 presentations, upon approval from City Counsel.
Upon approval by City Counsel & the selection of your options for "El Paseo Pole Decorations", I will
send you a contract and then submit for all insurance requests from "The City of Palm Desert".
Some of our clients include:
Desert Springs JW Marriott- Palm Desert
Renaissance Esmeralda Hotel & Resort
Rancho Las Palmas Hotel & Resort
The City of Rancho Mirage
The Gardens at El Paseo
Morongo Casino Resort & Spa
Pala Casino Hotel & Resort
Indian Ridge Country Club
Moutainview Country Club
Sun City Palm Desert
Hyatt Grand Champion Resort Indian Wells
Hyatt Huntington Beach Hotel
The Langham Pasadena Hotel
Sheraton Universal Studio Hotel
Pechanga Resort & Casino
Fantasy Springs Casino
Rancho La Quinta Country Club
Desert Horizon Country Club
Trilogy at La Quinta
Rancho Mirage Country Club
A classy holiday lighting presentation not only showcases your quality properties for the holidays, but
also creates an ambiance of warmth and presence.
We look forward in submitting a bid for your Holiday 2013 presentation and bringing your guests the
happiest and cheerful holiday in the near future.
Sincerely,
Marcus Blumberg
President
Holiday Lighting Design
Holiday 2013 - 2017 Proposal
Existing City Decor — Pole Decorations —
Installation, take down & storage for the following:
West Fountain Monument
1. Two (2) 48" Giant Fiberglass Presents
2. Two (2) 48" Giant High Gloss Ornaments
3. One (1) 36" Giant High Glass Ornament
4. Two (2) 36"Giant Fiberglass Presents
El Paseo Boulevard
- City of Palm Desert
Refurbishing of 12 ft. Wreath
5. Ten (10) 24" Grapevine Sphere
6. One White Grapevine Resting Deer
7. One (1) Grapevine Standing Buck
8. One (1) White Grapevine Doe
9. White Grapevine Fawn
10. One (1) 48" Giant High Gloss Ornament
11. One (1) 36" Giant High Gloss Ornament
12. One (1) 24" Giant Fiberglass Present
13. One (1) 48" Giant Fiberglass Present
14. Installation of six (6) 570 mm Double Sided Snowfall Set of 3 &. Fifty (50) warm White LED Mini
Lights For Two (2) Deciduous Trees
15. One (1) 9 ft. Holiday Tree
East Fountain Monument
16. Two (2) IPS Units
17. One (1) 6 ft. Holiday Tree
18. One (1) 9 ft. Holiday Tree
Hiqhwav 111 Pole Mounts
19. Forty-eight (48) 6 ft. Center Mount Candle Wreaths
20. Equipment
Cost - $4800.00
Palm Desert Civic Center
21. One (1) 12 ft. Wreath
21 a. Refurbishing & decorating of one (1) client owned 12 ft. wreath with new decor.
22. One (1) 8 ft. Wreath
23. Three (3) 6 ft. Wreaths
24. Five (5) Palm Trees (12 LED mini lights per)
25. Transportation
Cost - $2000.00
Total Existing Labor - $32,600.00
25. Storage
Cost $12,000.00
Total labor cost - Line items 1 - 24 - $32,600.00 (Includes installation & take down - exisitng)
Total storaae cost — Line item #25 - $12,000.00
Total cost - $44,600.00 (Includes installation, take down & storage)
Liaht Pole Decor
26. Purchase of 16" x 18 'natural green unlit w/ ornaments garland with two (2) 24" red bows with 42"
tails.
Product cost per - $220.00 (29 poles)
Total product cost - $8468.00
Tax - $677.44
Total product cost - $9145.44
Total labor cost - $6375.00
Total cost - $15,520.44 (Includes installation, maintenance & take down)
Or
27. Purchase of 16" x 18 'natural green -lit LED garland decorated with ornaments with two (2) 24"
red bows with 42" tails.
Product cost per - $320.00 (29 poles)
Total product cost - $9280.00
Tax - $742.40
Total product cost - $10,022.40
Total labor cost - $6375.00
Total cost - $16,397.40 (Includes installation, maintenance, & take down)
Please note: Importance
Maintenance:
In the event that any lights need maintenance while installed, Holiday Lighting Design will service
replacement of lights within 24 - 48 hours. A staff member will inspect all lighting weekly during the
holiday season.
All lighting materials should be in 100% condition, prior to the 2013 install. Any further lighting bulb
maintenance needs for 2013 once installed, will be replaced by HLD, free of charge.
In the event, over the duration of the five (5) year contract, if any tree lights or any LED lights need
replacement, Holiday Lighting Design will submit a written or emailed report to the City of Palm
Desert by March 1st of each respective year.
Warranties:
The reoccurring costs for maintenance, cleaning, packaging, installation, removal, and storage of the
City's Holiday decorations (existing inventory of holiday lighting/decorations and new pole garland
selected option, as identified in Contractor's proposal) shall be for a period from July 11, 2013,
through January 15, 2018, subject to an annual budget appropriation by the Palm Desert City
Council. The cost shall include routine maintenance and bulb replacement for all lighting and
decorations, except due to extreme weather conditions, or malfunctions of decor products and or
lighting decorations.
Holiday Lighting Design & Decor is not responsible for the condition of "existing" decor and "existing"
lighting products owned by the City of Palm Desert, and maintains that the City of Palm Desert will
facilitate a transfer all "existing" decor and lighting decorations in good condition.
Holiday Lighting Design & Decor does not warranty any "existing" holiday decorations and or lighting
decor, received in transfer from previous contractor.
Bulb burnouts or electrical damage caused by the client or weather elements, are not covered by this
warranty. However, during the time of this service agreement, (June 11, 2013 - January 15, 2018)
Holiday Lighting Design & Decor shall provide routine maintenance and bulb replacements.
2013 Payment terms: 50% deposit due July 20th, balance upon installation.
2014 2017 Payment terms: 50% deposit due July 1st of each respective year, balance upon
installation.
All work would be done to accepted industry standards. The job requires that an appropriate power -
supply be provided by The City of Palm Desert to each of the areas to be lit by any of the above
Holiday Lighting Design products.
We hope you are pleased and look forward in meeting all your holiday needs in the future.
Sincerely,
Marcus Blumberg
President
Holiday Lighting Design & Decor
hliahtinadesign(cDaol.com
*5/►
IlDekramLits
Eaacoratlart Mxfcvaction
3102 W.Alton Ave. Ph: (714) 436-0705
Santa Ana, CA 92704 Fax: (714) 436-0612
www.dekra-lite.com
BILL TO:
CITY OF PALM DESERT
73510 FRED WARING DRIVE
PALM DESERT CA 92260-2578
PROPOSAL PRP040529
Date 7/1/2013
SHIP TO:
CITY OF PALM DESERT
73510 FRED WARING DRIVE
PALM DESERT CA 92260-2578
STEVE ARYAN STEVE ARYAN
PHONE (760) 346-0611 Ext. 0448 INSTALL DATE
FAX (760) 341-6372 Ext. 0000 REMOVAL DATE
PO Number Customer ID Salesperson ID Shipping Method Payment Terms Req Ship Date Master No.
R PAL021 RS DELIVERY 50/50 9/1/2013 44,071
Ordered Item Number
Description
UOM Unit Price Ext. Price
1 REFURBISH DECOR
Refurbish Ddcor- 24" Fiberglass Present
Each
$245.00
$245.00 T
4 REFURBISH DECOR
Refurbish Ddcor- 36" Fiberglass Present
Each
$295.00
$1,180.00 T
2 REFURBISH DECOR
Refurbish Ddcor- 48" Fiberglass Present
Each
$345.00
$690.00 T
10 REFURBISH DECOR
Refurbish Ddcor- 24" Grapevine Sphere
Each
$300.00
$3,000.00 T
48 BOWBI36RED45TAIL
36" Red Structural Bow (gold trim) with 45" Tails
Each
$149.00
$7,152.00 T
***For Wreath***
1 REFURBISH DECOR
Refurbish Ddcor- White Grapevine Buck
Each
$295.00
$295.00 T
1 REFURBISH DECOR
Refurbish Ddcor- White Grapevine Resting Deer
Each
$295.00
$295.00 T
1 REFURBISH DECOR
Refurbish Ddcor- White Grapevine Doe
Each
$295.00
$295.00 T
1 REFURBISH DECOR
Refurbish Ddcor- White Grapevine Fawn
Each
$195.00
$195.00 T
3 REFURBISH DECOR
Refurbish Ddcor- 48" Giant Fiberglass Ornament
Each
$345.00
$1,035.00 T
6 REFURBISH DECOR
Refurbish D6cor- IPS Projection System
Each
$40.00
$240.00 T
1 DELIVERY
Delivery of customer owned Ddcor
Each
$3,875.00
$3,875.00 T
Please Sign and Fax to 714-436-0612
Subtotal
$18,497.00
Tax
$1,479.76
Freight
Total
$19,976.76
50% DEPOSIT DUE UPON ACCEPTANCE
OF PROPOSAL
$10,728.26
BALANCE AMOUNT DUE UPON INSTALLATION OR DELIVERY
$9,248.50
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Klassen, Rachelle
From: TERRYPROD@aol.com
Sent: Saturday, July 06, 2013 11:06 AM
To: Klassen, Rachelle
Subject: Holiday lighting RE: Dekra-Lighting Industries
Dear Mrs. Klassen (City Clerk of Palm Desert))
I am sending this request for this letter to be submitted into the agenda for the July 11th , 2013 council meeting , since I
can not make the board meeting on the 11 th of July.
I am requesting the city to not approve the proposal of Holiday Lighting Design if they can't give us a better bid. I see that
contract #C32980 in the posted agenda STATES IT COULD BY AS MUCH AS $60,997.40
just for phase one of the holiday decor program. So, I am assuming there are even more costs also. Could the council
elaborate on this so the minutes reflect this . What other phases are we the taxpayers paying for at the holiday time?
Last year, on July 12, 2012 , I inquired about Dekra-Lighting of Santa Ana being a vendor that is not located in the city
and that the bill was a very high amount. At that time Mayor Spiegel told me that the contract was up this year 2013. The
minutes from last year states that the city contracted with them because the equipment was purchased from them. Also, I
don't understand why aren't we storing and installing the Christmas decorations when either our current city employees or
hiring some temporary employees could do this. And why are we Davina more refurbishment/delivery to Dekra-Lite
costs . ($19.976.76) #contract 328980 A. If anything , we should be paying a moving cost that is very minimal to get the
decorations back here to the city. If they have been keeping it in storage and installing the decorations, why would it be
damaged after or more additional parts needing to be bought after we just paid them last year. (look below)
Last year the labor alone totaled $48,264.00 and a one time refurbishment of existing decor and purchase of new decor
items for $17.936.53 in 2012. (account 110-4300-413-4040) Motion carried by 5-0 vote
Thank you,
Terry Wood
Palm Desert
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