HomeMy WebLinkAbout2020 PD Half Marathon & 5K Event 02/09/2020STAFF REPORT
CITY OF PALM DESERT
ECONOMIC DEVELOPMENT DEPARTMENT
MEETING DATE: January23, 2020
PREPARED BY: Vanessa Mager, Management Analyst
REQUEST: Approval of the 2020 Palm Desert Half Marathon and 5K Event
Recommendation
By Minute Motion, approve the following:
1. The 2020 Palm Desert Half Marathon and 5K scheduled for Sunday, February 9, 2020;
2. Proposed event route and road closures;
3. Temporary waiver to Palm Desert Municipal Code (PDMC) Section 11.01.140
(Amplified Sound);
4. Temporary waiver to Palm Desert Municipal Code (PDMC) Section 11.01.080 W
(Possession/Consumption of Alcohol in City Parks) pursuant to PDMC 9.58.040;
5. Temporary waiver to Palm Desert Municipal Code (PDMC) Section 11.01.080
(Prohibited Conduct Generally in City Parks, Item Q - Vendor Sales); and
Strateqic Plan
Approval of the 2020 Palm Desert Half Marathon and 5K would impact the following priorities
outlined in the 2013-2033 Strategic Plan, Envision Palm Desert- Forward Together.
- Parks and Recreation Priority 3: Make recreational and exercise opportunities
available in all public spaces.
- Economic Development Priority 3: Create and attract entertainment and events to
enhance and expand the Palm Desert economy and lifestyle.
- Tourism and Marketing Priority 2: Grow existing events and develop new events to
enhance the desirability of Palm Desert as a year round destination.
Backqround Analvsis
Southland Events, LLC is requesting to hold the 5tn annual New Balance Palm Desert Half
Marathon and 5K on Sunday, February 9, 2020. Last year's event saw over 1,000
participants and was successful in raising money for Martha's Village & r\itchen, as well as
for several other organizations that provided volunteers to assist with the event. The event
will continue to coincide with the Tour de Palm Springs, which is scheduled to take place the
day before. The producer of the event saw an increase in participation from the year prior as
many Tour de Palm Springs participants also opted to participate in the half marathon or 5K.
January 23, 2020
Approval of the 2020 Palm Desert Half Marathon and 5K
Page 2 of 3
The event will start and end at the Palm Desert Civic Center Park where pre and post activities
will take place. Scheduled pre and post activities include DJ/prerecorded music and an award
ceremony (both of which require amplified sound), as well as a lifestyle expo focusing on
recreation and fitness (vendor sales). In addition, the event producer is requesting permission
to have a gated beer garden which, if approved, will require a permit from the Department of
Alcohol and Beverage Control (ABC) for the sale of alcohol.
Provided below are pertinent details relative to the courses, public safety, and traffic control
for the event:
Half Marathon Course: The half marathon course will begin and end at the Palm
Desert Civic Center Park and will require full closure of Magnesia Falls Drive from
Portola Avenue to Monterey Avenue. The course will also require closure of the lane
adjacent to the curb at the following locations: northbound Monterey Avenue from
Magnesia Falls to Gerald Ford Drive, eastbound Gerald Ford Drive to Gateway,
northbound Gateway to Dick Kelly Drive, eastbound Dick Kelly Drive to Dinah Shore
Drive, southeast bound Dinah Shore Drive to Portola Avenue, and southbound Portola
Avenue to Magnesia Falls Drive.
• 5K Course: The 5K course will begin and end at the Palm Desert Civic Center Park
and will include use of Magnesia Falls Drive between the entrance to the Palm Desert
Aquatic Center to Monterey Avenue and San Pablo Avenue from Magnesia Falls Drive
to Fred Waring Drive.
Public Safety: Extensive police services are required for this event in order to ensure
public safety on the road. In previous years, the Palm Desert Citizens on Patrol
(COPS) volunteers were utilized along the course to help offset the cost of public
safety services. Upon approval of the 2020 event, staff will work with the event
producer and the police and fire departments to ensure that an appropriate level of
traffic control and public safety services are planned for the event.
Traffic Control/Impacts: Upon approval of the 2020 event, staff will work with the
event producer and appropriate City departments to ensure approval of a finalized
traffic control plan. Additionally, staff will ensure that arrangements are made with the
College of the Desert and SunLine Transit Agency due to respective impacts of the
event. Businesses and residents along the half marathon course will experience short
periods of delays as runners pass through the area. However, where possible, the
road closures/barricades setup along the course will allow residents/drivers to proceed
through with the assistance of a designated public safety officer/COPS volunteer. In
addition, traffic control cleanup will follow the last runner to ensure that roads open in
a timely manner.
January 23, 2020
Approval of the 2020 Palm Desert Half Marathon and 5K
Page 3 of 3
Fiscal Analysis
In 2016, when the Palm Springs Half Marathon first moved to Palm Desert, due to the inherent
risk of moving a well -established race to a new location, City Council approved sponsorship
of police services for traffic control in an amount not to exceed $5,000. Staff continues to
believe that this event has the potential to grow substantially and bring many visitors to Palm
Desert, resulting in increased revenue from participants' and spectators' use of hotels,
restaurants, and shops. For this reason, staff supports continued sponsorship in the amount
of $5,000 payable to Southland Events, LLC, from Account No. 1104416-4306201, to assist
with the increasing cost of police services. Continued sponsorship for the event was included
in the City -Sponsorship budget previously approved by the City Council on June 27, 2019.
APPLICANT: Southland Events, LLC
Mr. Matt Sills
638 Camino De Los Mares, H130-194
San Clemente, California 92673
ATTACHMENTS: Half Marathon and 5K Course maps
LEGAL DEPARTMENT DEPARTMENT DEPARTMENT FINANCIAL
REVIEW REVIEW REVIEW REVIEW REVIEW
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Martin Alvarez Tom Garcia
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