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HomeMy WebLinkAboutMinutes - Marketing Committee 10/01/2019CITY OF PALM DESERT MARKETING COMMITTEE APPROVED MINUTES TUESDAY, OCTOBER 1, 2019 — 3:00 P.M. ADMINISTRATIVE CONFERENCE ROOM 73-510 FRED WARING DRIVE, PALM DESERT, CA 92260 I. CALL TO ORDER Chairman Hoehn called the meeting to order at 3:01 pm. II. ROLL CALL Present: Absent: Bruce Nation Erin Scott Jeffrey Norman Franchesca Forrer Ray Rodriguez Rolf Hoehn Citv of Palm Desert Staff Present: David Hermann, Public Relations Manager, City Managers Department Lauri Aylaian, City Manager, City Mangers Department Barbara Blythe, Visitor Services Manager, Econ. Development Deborah Schwartz Glickman, Business Advocate, Econ. Development Heather Chernicki, Recording Secretary, Econ. Development Thomas Soule, Tourism and Marketing Manager, Econ. Development Vanessa Mager, Special Events Manger, Econ. Development Eric Ceja, Principal Planner, Community Development Also Present: Councilmember Jan Harnik, City of Palm Desert Councilmember Gina Nestande, City of Palm Desert Ed Cohen, Ideapeddler Cimin Cohen, Ideapeddler Elyssa Goldberg, BG's El Paseo Jan Hulahan, JW Marriott Desert Springs Resort Stephanie Greene, FG Creative Page 1 of 4 III. ORAL COMMUNICATIONS None IV. CONSENT ITEMS A. Approval of the Minutes of the Marketing Committee meeting of August 6, 2019. Rec: Approved. Mr. Hoehn asked for a motion to approve the Consent Items. A motion was made by Norman and seconded by Rodriguez to accept and approve. Motion passed with a 4-0-2 vote; with, Nation, Norman, Rodriguez and Hoehn voting in favor. None abstained. Scott and Forrer absent. V. NEW BUSINESS A. FY 19-20 Advertising Campaign Concept Research Findings. Presented by Ed Cohen and Cimin Cohen, Ideapeddler. Rec: Receive and File. Mr. Cohen presented to the Committee a power point summary of market research conducted on the two campaign concepts approved at the October 1 meeting of the Marketing Committee, which is attached to, and incorporated herein, the meeting Minutes of the Marketing Committee. The conclusion drawn from the research supported moving forward with the "Find Your Happy Pace" campaign. No action was requested, but discussion ensued as the Committee voiced support for this campaign. B. Review of Media Plan for FY 19-20. Presented by Cimin Cohen, Ideapeddler. Rec: Review and recommend approval to the City Council. Ms. Cohen presented to the Committee a PowerPoint overview of the proposed FY 19/20 Media Plan, which is attached to, and incorporated herein, the meeting Minutes of the Marketing Committee. Discussion ensued. Mr. Hoehn asked for a motion to approve the direction discussed for the Page 2 of 4 Media Plan for FY 19-20. A motion was made by Rodriguez and seconded by Norman to accept and approve. Motion passed with a 4-0-2 vote; with, Nation, Norman, Rodriguez and Hoehn voting in favor. None abstained. Scott and Forrer absent. VI. CONTINUED BUSINESS None VII. OLD BUSINESS None VIII. INFORMATIONAL ITEMS A. Visitor Services Reports. Rec: Receive and File. IX. REPORTS FROM CITY COUNCIL LIAISONS A. City Council Councilmember Jan Harnik, Citv of Palm Desert — Ms. Harnik informed the Committee that the San Pablo project was moving forward admirably. She asked the Committee to please continue supporting the businesses along San Pablo during this construction time. Ms. Harnik also informed the Committee that the vote to move forward with the CVLink was passed. Councilmember Gina Nestande, Citv of Palm Desert — Ms. Nestande informed the Committee that a Study Session on the Desert SURF project was tentatively scheduled for October 24,, 2019. Ms Nestande also mentioned that the City continues to look for a hotel developer for a new hotel project on El Paseo. X. REPORTS AND REMARKS A. Chair Rolf Hoehn, Indian Wells Tennis Gardens — Mr. Hoehn informed the Committee that the 2019 USAPA National Pickleball Chamionships are set for the following month. The Tennis Gardens now has a total of 49 courts, and is expecting 23,000 participants. Another upcoming event is the Ironman Triathlon in December. Mr. Hoehn reported that the City of La Page 3of4 Quinta has worked hard on a new traffic plan and other measures to make that event a very positive experience for participants and residents alike. Regarding the Airport Commission, Mr. Hoehn reported that monthly traffic records continue to reflect an uptick in travel to the Palm Springs Airport that is also reflected in the occupancy rates around the Coachella Valley. B. Committee Members Jeff rev Norman, McCallum Theatre — Mr. Norman reminded the Committee that the Theatre's new season would kick off October 12 with Family Fun Day. Mr. Norman also informed the Committee that the Theatre now has a new CEO, Terry Dwyer, formerly of the Segerstrom Center in Orange County. The McCallum achieved $5 million in ticket sales one month earlier than last year, with a number of shows already sold out. Rav Rodriquez, Las Casuelas Cafe — Mr. Rodriguez shared the good news that the summer of 2019 was the best summer his businesses have had in 30 years, which mirrors the news that air traffic to the destination has increased. Mr. Rodriguez also mentioned the announcement of a hockey team coming to Palm Springs. Bruce Nation, Desert Willow Golf Resort — Mr. Nation mentioned that over - seeding season had hit, and said Desert Willow had a strong summer as well. Sales are trending ahead of last year, so the overall outlook at Desert Willow is positive. Sales of Platinum Cards were strong as well, with 900 already sold, and a cap of 1,050. Mr. Nation expects that the cards will once again sell out. C. Staff Deborah Schwartz Glickman, Business Advocate — Ms. Glickman reminded the Committee about the City's business survey and encouraged everyone to participate. XI. NEXT MEETING: Confirm December 3, 2019 XII. ADJOURNMENT With Committee Member concurrence, the meeting was adjourned at 3:58 p.m. 4 - Thomas Soule, Recording Secretary Page 4 of 4