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STAFF REPORT
CITY OF PALM DESERT
ECONOMIC DEVELOPMENT DEPARTMENT
MEETING DATE: January 10, 2019
PREPARED BY: Vanessa Mager, Management Analyst
REQUEST: Approval of 2019 Palm Desert Century Bike Ride
Recommendation
By Minute Motion, approve the following:
1. Shadow Tour's Palm Desert Century Bike Ride on November 9, 2019, at
University Park;
2. Road closure at University Dr. from College Dr. east to west and southbound
lane closure of College Dr. between University and Frank Sinatra;
3. Temporary waiver of Palm Desert Municipal Code (PDMC) Sections:
a) 11.01.140 (Amplified Sound in City Parks);
b) 11.01.080 (Prohibited Conduct Generally in City Parks, Item Q —Vendor
Sales); and
c) 11.01.080 (Prohibited Conduct Generally in City Parks, Item W —
Possession/Consumption of Alcohol in City Parks) pursuant to PDMC
9.58.040.
Strategic Plan Obiective
Approval of Shadow Tour's 2019 Palm Desert Century Bike Ride would assist in
addressing the following priorities as specified in the 2013-2033 Strategic Plan, Envision
Palm Desert — Forward Together.
— Parks and Recreation Priority 3: Make recreational and exercise opportunities
available in all public spaces.
— Economic Development Priority 3: Create and attract entertainment and events to
enhance and expand the Palm Desert economy and lifestyle.
Discussion
Shadow Tour is requesting approval to hold the 9th annual Palm Desert Century Bike
Ride. This event brings hundreds of people to Palm Desert from all over the country,
consistently selling out the Homewood Suites and nearly selling out the Hampton Inn,
and provides increased sales to numerous local businesses. Last year's event
January 10, 2019 - Staff Report
Approval of 2019 Palm Desert Century Bike Ride
Page 2 of 3
demographics reflect that the 281 registered riders came from 14 U.S. states (including
California), four Canadian provinces and one from the United Kingdom. Event feedback
from the riders, hotels, businesses, and police department has all been very positive.
Next year's event is scheduled for Saturday, November 9, 2019, and will again be held at
University Park. Event setup will begin around 8 a.m. on Friday, event activities will begin
at 5:30 a.m. on Saturday, and cleanup will take place around 6 p.m. Saturday evening.
As with previous years, a DJ will start making announcements and alternating music sets
around 6:30 a.m. At 11 a.m., there may be a small band for entertainment. As a result,
staff is requesting a waiver of PDMC Section 11.01.140, Amplified Sound. (Note: music
and announcements have not generated any complaints from residents or businesses in
the past.) Additionally, as in years past, the applicant is proposing to have expo booths
for sponsors and exhibitors with 10'x10' pop-up canopies to promote and sell products.
As such, staff is requesting a waiver of PDMC Section 11.01.080 Q, Vendor Sales.
Following the recent trend in recreational events, the applicant is also requesting
permission to set-up a gated beer garden during the event, which will require waiver of
PDMC Section 11.01.080 W, Possession/Consumption of Alcohol in City Parks pursuant
to PDMC 9.58.040. If approved, staff will ensure that the applicant obtains the proper
permits from the Department of Alcohol and Beverage Control (ABC) and works directly
with the police department to secure the required public safety services that go along with
serving alcoholic beverages at these types of events.
The organizer plans to contract with Homewood Suites (hotel adjacent to the park) to
serve as the host hotel and the Hampton Inn as the event hotel. Agreements with both
hotels will be finalized at a later date. In addition, the organizer will work with California
State University San Bernardino (CSUSB) Palm Desert to obtain approval to utilize the
campus parking area for additional event parking if needed.
The event's route includes approximately 4.3 miles one-way (8.6 miles roundtrip) within
Palm Desert as the majority of the ride proceeds through other Coachella Valley
communities to unincorporated areas at the east end of the route on Box Canyon Road.
The ride will have*20, 32, 50, 60, 70, 100, and 125 mile segments with the complete route
proceeding to Chiriaco Summit where riders will turn around and follow the same route
back to University Park. Following are the sections of the route that are located within
Palm Desert, and the street/road closures and other requirements:
Palm Desert Route:
• Riders will proceed south on College Dr. toward Frank Sinatra Dr.
• Turn left heading east on Frank Sinatra Dr. and proceed past Cook St.
• Continue on to Tamarisk Row Dr.
• Turn left heading east on Country Club Dr., past Washington St. until riders reach
Jefferson.
January 10, 2019 - Staff Report
Approval of 2019 Palm Desert Century Bike Ride
Page 3 of 3
Street/Road Closures and Other Requirements:
• Road closure at University Dr. from College Dr. east to west, and southbound lane
closure of College between University and Frank Sinatra.
• The organizer will be required to notify residents directly impacted by.the road
closures in advance of the event.
• Parking will be available at hotels, University Village business complex, and
CSUSB Palm Desert campus.
• Police officers and Citizens on Patrol members will provide traffic control to assist
riders out of the city limits quickly and safely. On the return, police officers will be
present along the route to ensure riders are obeying the rules of the road.
• The organizer will relay to all riders before and during the event that safety is the
number one priority and traffic laws shall be obeyed at all times during the ride.
• City staff and police will work with the applicant to mitigate any traffic related issues
as the event date gets closer in.
Fiscal Analvsis
There is no direct fiscal impact to the City associated with this request. The applicant will
be responsible for all costs associated with the event, i.e. police services, traffic control,
etc.
LEGAL DEPARTMENT DEPARTMENT DEPARTMEN FINANCIAL CITY
REVIEW REVIEW REVIEW T REVIEW REVIEW MANAGER
Not u Not
Applicable Applicable
Robert W. Thomas Soule Martin Alvarez Tom Garcia Janet Moore Lauri Aylaian
Hargreaves Tourism and Director of Director of Director of City Manager
City Attorney Marketing Economic Public Works Finance
Manager Development
APPLICANT: Shadow Tour, LLC
Mr. James E. Knight
3840 Elijah Court, Unit #811
San Diego, CA 92130
ATTACHMENTS: None