HomeMy WebLinkAboutPresentation - PD Chamber 55th Annual Golf Cart Parade11 palm desert area
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OPENING DOORS FOR BUSINESS
March 13, 2019
City of Palm Desert
73510 Fred Waring Dr.
Palm Desert, CA 92260
Dear City of Palm Desert,
On behalf of the Board of Directors of the Palm Desert Area Chamber of Commerce, I am pleased to
submit a funding request for the Title Sponsorship of the 55"' Annual Palm Desert Golf Cart Parade
scheduled for Sunday, October 27, 2019.
The City of Palm Desert has generously provided the Chamber, city residents and many visitors with a
unique annual tradition to remember and this year for the parade's emerald anniversary, the PDACC
team is developing a plan to further enhance the success and growth of this iconic event.
Our event enhancement strategy includes introducing the following elements:
a. Parade Consultant Ron De Harte - Ron is a Coachella Valley parade veteran,
known for his work and improvement of the Palm Springs Pride Parade, Veterans
Day Parade, Black History Parade and Festival of Lights Parade (Fee $8,200).
b. Jerry Martin's Cruise Night Inclusion - Marketing and promotion benefits
intrinsically gained through this partnership. His a -blast is sent to 6,000 Valley
residents and will be providing 80 classic cars to kick off the parade, marketing First
Fridays which kicks off just one week later.
c. Animal/Pet Charity Component - Loving All Animals will co -host a large animal
adoption after walking or riding the adoptable dogs through the parade.
d. Target Marketing For Golf Industry/Country Clubs - The Palm Desert golf industry
needs an event that provides a strong branding opportunity and gives their current
membership special seating for a nice outing.
e. No Theme - Increases the potential for more business/float participation, as well as
the opportunity for enhanced and more creative float decoration.
Our total sponsorship request, with the inclusion of these new and other enhanced event features, is
$45,000.
We are grateful for the continued partnership and support from the City of Palm Desert. We value your
opinion and want nothing but success and sustainability for this event, as well as positive branding for
the City of Palm Desert.
Please do not hesitate to call if I can be of any assistance in providing additional information. Thank
you for your consideration in again underwriting the Palm Desert Golf Cart Parade and Festival to
continue this proud and storied tradition, with an improved twist.
My Best,
Todd Rhoden, MBA
President & CEO
Klassen, Rachelle
From: Todd Rhoden <ceo@pdacc.org>
Sent: Wednesday, March 13, 2019 6:02 PM
To: Klassen, Rachelle
Cc: Klein, Patrick; Abby Sturgeon; Events
Subject: Golf Cart Parade Letter
Attachments: Mimecast Attachment Protection Instructions; Letter to City - GCP.pdf
Mimecast Attachment Protection has deemed this file to be safe, but always exercise caution when opening files.
Good Evening Rachelle,
It was a pleasure seeing you today. Please reference the attached letter along with the letter I
dropped off with you today at City Hall,
The Palm Desert Area Chamber of Commerce would like to be added to the March 28 City Council
Meeting, We would like to have at least 5 minutes if possible to discuss "Improvements to the 551n
Annual Golf Cart Parade" on October 27, 2019. Thank you very much!
My Best,
Todd Rhoden, MBA
President & Chief Executive Officer
Palm Desert Area Chamber of Commerce
72559 Hwy 111, Palm Desert, CA 92260
Office: 760.346.6111
Fax: 760.346.3263
Email: ceo@pdacc.orq
Website: www.iDdacc.orq
palm desert area