HomeMy WebLinkAbout2019 Paint El Paseo Pink EventMEETING DATE
PREPARED BY
REQUEST
Recommendation
STAFF REPORT
CITY OF PALM DESERT
ECONOMIC DEVELOPMENT DEPARTMENT
March 28, 2019
Vanessa Mager, Management Analyst
Approval of 2019 Paint El Paseo Pink Event and Road Closure
By Minute Motion, approve the following:
1. Desert Cancer Foundation's Paint El Paseo Pink charitable walk on Saturday,
October 12, 2019;
2. Road closures on El Paseo between Highway 74 and Portola Avenue.
Strateqic Plan Obiective
Approval of Desert Cancer Foundation's 2019 Paint El Paseo Pink charitable walk and road
closure would help address the following priorities as specified in the 2013-2033 Strategic
Plan, Envision Palm Desert - Forward Together:
- Parks and Recreation Priority 3: Make recreational and exercise opportunities
available in all public spaces.
- Economic Development Priority 3: Create and attract entertainment and events to
enhance and expand the Palm Desert economy and lifestyle.
- Tourism and Marketing Priority 2: Grow existing events and develop new events to
enhance the desirability of Palm Desert as a year round destination.
Discussion
Desert Cancer Foundation (DCF) plans to hold their 13th annual Paint El Paseo Pink
charitable walk on Saturday, October 12, 2019. This event, which raises funds for screening,
diagnosis, and treatment of breast cancer, has become a much anticipated occasion in our
community. For the past two years, for the benefit of the participants' safety, DCF received
approval to close both north and south lanes of El Paseo between Portola and Highway 74
during the event. This allowed DCF to move their stage and other activities out into the street
and made it so the estimated 1,500 participants were able to move freely in the street versus
being bound to the sidewalk, as in past years. According to DCF, this was their most
successful Paint El Paseo Pink event to date.
March 28, 2019 - Staff Report
Approval of 2019 Paint El Paseo Pink Event and Road Closure
Page 2 of 2
As a refresher, at its meeting of April 25, 2013, City Council approved a total of six events
that require road closures on El Paseo annually. If approved, this event would count as one
of the six events for 2019.
As with previous events requiring road closures, for safety precautions, hard closures will be
utilized at all major intersections and police officers will be stationed at designated locations
along the route. Tops N' Barricades will follow the last participant to open the roads as close
to 10 a.m. as possible.
Fiscal Analvsis
There is no direct fiscal impact to the City associated with this request at this time.
LEGAL DEPARTMENT DEPARTMENT DEPARTMENT FINANCIAL CITY
REVIEW REVIEW REVIEW REVIEW REVIEW MANAGER
Not
Not Q � Applicable
Applicable
Robert W. Thomas Soule Martin Alvarez Tom Garcia Janet Moore Lauri Aylaian
Hargreaves Tourism and Director of Director of Director of City Manager
City Attorney Marketing Economic Public Works Finance
Manager Development
APPLICANT: Desert Cancer Foundation
Ms. Sarah Bryant, Executive Director
74091 Larrea St.
Palm Desert, California 92260
ATTACHMENTS: None