HomeMy WebLinkAbout2019 Ronnie's House for Hope Winter FestivalCITY OF PALM DESERT
STAFF REPORT
ECONOMIC DEVELOPMENT DEPARTMENT
MEETING DATE: March 28, 2019
SUBMITTED BY: Vanessa Mager, Management Analyst
REQUEST: Approval of the 2019 Ronnie's House for Hope Winter Festival
Recommendation
By Minute Motion:
1. Approval of the 2019 Ronnie's House for Hope Winter Festival
scheduled for Saturday, December 7, 2019; and
2. Temporary waiver of Palm Desert Municipal Code (PDMC) sections:
a. 11.01.140 (Amplified Sound in City Parks);
b. 11.01.080.0 (Placement of Advertising Signage in City Parks);
c. 11.01.080 Q (Vendor Sales in City Parks); and
d. 11.01.080 W (Possession/Consumption of Alcohol in City Parks)
pursuant to PDMC 9.58.040.
Strateqic Plan Obiective
Approval of the 2019 Ronnie's House for Hope Winter Festival would help address the
following priorities outlined in the 2013/2033 Strategic Plan, Envision Palm Desert —
Forward Together.
Economic Development Priority 3: Create and attract entertainment and events
to enhance and expand the Palm Desert economy and lifestyle.
Parks and Recreation Priority 3: Make recreational and exercise opportunities
available in all public spaces.
Tourism and Marketing Priority 2: Grow existing events and develop new events
to enhance the desirability of Palm Desert as a year-round destination.
Background Analvsis
The Ronnie's House for Hope Winter Festival, scheduled for Saturday, December 7,
2019, is planned as a community "open to all" celebration for residents of the Coachella
Valley and neighboring Riverside and San Bernardino communities. Its primary purpose
is to attract 500+ people to Palm Desert Civic Park where community organizations and
institutions will gather to showcase the many services and activities they provide in the
area. Family resources will be the primary theme but the purpose is to celebrate and
have fun. Participating organizations are encouraged to provide interactive activities for
the attendees.
March 28, 2019 — Staff Report Page 2 of 2
Approval of the 2019 Ronnie's House for Hope Winter Festival
The festival will include musical performances by local schools and dance groups,
exhibitor/vendor booths, food vendors, games, raffle, petting zoo, silent auction area
and pictures with Santa. Admission is free.
Ronnie's House for Hope is a non-profit 501 (c) (3) that assists children and families
coping with the grieving process. Currently Ronnie's House is located inside the
Bermuda Dunes Learning Center, but the organization is looking to create events such
as the Ronnie's House for Hope Winter Festival to bring awareness to the organization
and to raise funds for a permeant location.
Fiscal Analvsis
There is no fiscal impact associated with this action.
LEGAL
REVIEW
Not
Applicable
Robert W.
Hargreaves
City Attorney
DEPT. REVIEW DEPT. REVIEW
Thomas Soule
Director of
Marketing &
Tourism
Martin Alvarez
Director of
Economic
Development
APPLICANT: Jennifer Loza
President/Executive Director
41590 Balaclava Dr.
Bermuda Dunes, CA 92203
ATTACHMENTS: None
FINANCIAL CITY
REVIEW MANAGER
Not
Applicable
Janet Moore Lauri Aylaian
Director of City Manager
Finance