HomeMy WebLinkAboutMartha's Village & Kitchen Thanksgiving 5K - 11-28-2019STAFF REPORT
CITY OF PALM DESERT
ECONOMIC DEVELOPMENT DEPARTMENT
MEETING DATE: March 28, 2019
SUBMITTED BY: Vanessa Mager, Management Analyst
REQUEST: Approval of Martha's Village & Kitchen's 2019 Thanksgiving Day 5K
Recommendation
By Minute Motion, approve the following:
1. Martha's Village & Kitchen's Thanksgiving Day 5K scheduled for Thursday
November 28, 2019;
2. Road closures on El Paseo between Highway 74 and Portola Avenue; and
3. Allow the Consumption of Alcoholic Beverages on City -owned Property
Pursuant to Palm Desert Municipal Code 9.58.040.
Strateqic Plan Obiective
Approval of Martha's Village & Kitchen's 2019 Thanksgiving Day 5K would help address
the following priority as specified in the 2013-2033 Strategic Plan, Envision Palm Desert
- Forward Together.
- Parks and Recreation Priority 3: Make recreational and exercise opportunities
available in all public spaces.
Discussion
Martha's Village & Kitchen (MVK) is requesting to hold their 13th annual Thanksgiving
Day 5K on Thursday, November 28, 2019, utilizing the City's certified course on El
Paseo, with road closures between Highway 74 and Portola Avenue. Last year's
Thanksgiving Day 5K drew over 2,500 participants and 200 volunteers. The proceeds of
this event allow MVK to continue providing 225,000 meals to the hungry every year.
As a refresher, at its meeting of April 25, 2013, City Council approved a total of six
events that require road closures on El Paseo annually and the Thanksgiving Day 5K
was one of those events. Because this event is scheduled for Thanksgiving Day, there
will be no negative impact to the merchants on El Paseo due to a majority of the
businesses being closed for the holiday.
Last year, the event utilized the City's reconfigured certified 5K course with the
start/finish line and main event area placed on the south side of El Paseo at San Pablo.
Additionally, MVK worked with The Gardens on El Paseo management on approval to
place portable restrooms, sinks, and trash/recycle bins in the El Paseo Village parking
lot. They were also required to notify nearby residents on San Pablo in advance of the
STAFF REPORT
APPROVAL OF MARTHA'S VILLAGE & KITCHEN'S 2019 THANKSGIVING DAY 5K
MARCH 28, 2019
PAGE 2
event. Upon approval of the 2019 event, staff will ensure that all of these conditions are
met again this year. As with previous years, for safety precautions, hard closures will be
utilized at all major intersections and sworn police officers will be required at designated
locations along the route. It is anticipated that all roads will be open by 11 a.m.
Following the recent trend in recreational events, MVK is requesting permission once
again to set-up a gated beer garden during the event, which requires City Council
approval to allow the consumption of alcoholic beverages on City -owned property
pursuant to Palm Desert Municipal Code 9.58.040. MVK has set-up a beer garden at
the last two events without incident. If approved, staff will ensure that MVK obtains the
proper permits from the Department of Alcohol and Beverage Control (ABC), secures
adequate security and containment fencing, and works directly with the police
department to secure the required public safety services that go along with serving
alcoholic beverages at these types of events.
Fiscal Analvsis
There is no direct fiscal impact to the City associated with this request. Martha's Village
& Kitchen will be responsible for all costs related to the event.
LEGAL DEPARTMENT DEPARTMENT DEPARTMENT FINANCIAL CITY
REVIEW REVIEW REVIEW REVIEW REVIEW MANAGER
Not .`"�" P - _ ; Not
Applicable Applicable
Robert W. Thomas Soule Martin Alvarez Thomas Garcia Janet
Hargreaves Tourism and Director of Director of Moore Lauri Aylaian
City Marketing Economic Public Works Director of City Manager
Attorney Manager Development Finance
APPLICANT: Martha's Village & Kitchen
Ms. Kimberly Stauffer, Senior Manager of Development
83791 Date Ave.
Indio, California 92201
ATTACHMENTS: None