HomeMy WebLinkAboutZERO The End of Prostate Cancer 5K - 09-14-2019CITY OF PALM DESERT
STAFF REPORT
ECONOMIC DEVELOPMENT DEPARTMENT
MEETING DATE: March 28, 2019
SUBMITTED BY: Vanessa Mager, Management Analyst
REQUEST: Approval of the ZERO The End of Prostate Cancer 5K
Recommendation
By Minute Motion:
1. Approve of the ZERO The End of Prostate Cancer 5K scheduled for
Saturday, September 14, 2019 to take place in Civic Center Park;
2. Temporary waiver of Palm Desert Municipal Code (PDMC) sections:
a. 11.01.20 (Hours of Use in City Parks);
b. 11.01.140 (Amplified Sound in City Parks);
c. 11.01.080.0 (Placement of Advertising Signage in City Parks);
d. 11.01.080 Q (Vendor Sales in City Parks); and
e. 11.01.080 W (Possession/Consumption of Alcohol in City Parks)
pursuant to PDMC 9.58.040.
Strateqic Plan Obiective
Approval of the ZERO The End of Prostate Cancer 5K would help address the following
priorities outlined in the 2013/2033 Strategic Plan, Envision Palm Desert — Forward
Together.
Economic Development Priority 3: Create and attract entertainment and events
to enhance and expand the Palm Desert economy and lifestyle.
Parks and Recreation Priority 3: Make recreational and exercise opportunities
available in all public spaces.
Tourism and Marketing Priority 2: Grow existing events and develop new events
to enhance the desirability of Palm Desert as a year-round destination.
Background Analvsis
The ZERO The End of Prostate Cancer 5K, scheduled for Saturday, September 14,
2019, is a 5K run/walk event to educate about and raise money for research into
treatment and cures for Prostate Cancer. The 5K would be entirely in Civic Center Park
and on the Park sidewalks, thus no road closures would be necessary. There will be live
music, vendor booths and a beer and wine garden. This is a first time event in Palm
Desert and will be a free to the public.
February 14, 2019 — Staff Report Page 2 of 2
Approval of the LiveWell Festival's Run of the Desert Charities
Fiscal Analvsis
There is no fiscal impact associated with this action.
LEGAL DEPT. REVIEW DEPT. REVIEW
REVIEW
Not
Applicable
n
Robert W.
Thomas Soule
Martin Alvarez
Hargreaves
Director of
Director of
City Attorney
Marketing & Tourism
Economic
Development
APPLICANT: Gavin McKiernan
Mercury Events
3715 Monogram Ave
Long Beach, CA 90808
ATTACHMENTS: None
FINANCIAL CITY
REVIEW MANAGER
Not
Applicable
Janet Moore Lauri Aylaian
Director of City Manager
Finance