HomeMy WebLinkAbout2020 Y-Be-Fit PD Challenge - 10-04-2020NA
STAFF REPORT
CITY OF PALM DESERT
ECONOMIC DEVELOPMENT DEPARTMENT
MEETING DATE: November 14, 2019
PREPARED BY: Vanessa Mager, Management Analyst
REQUEST: Approval of the 2020 Y-Be-Fit Palm Desert Challenge
Recommendation
By Minute Motion, approve the following:
The use of City property for the 2020 Y-Be-Fit Palm Desert Challenge scheduled
for Sunday, October 4, 2020.
Strateqic Plan Obiective
Approval of the 2020 Y-Be-Fit Palm Desert Challenge would help address the following
Parks and Recreation, Economic Development, and Tourism and Marketing priorities as
specified in the 2013-2033 Strategic Plan, Envision Palm Desert — Forward Together:
• Parks and Recreation Priority 3: Make recreational and exercise opportunities
available in all public spaces.
• Economic Development Priority 3: Create and attract entertainment and events
to enhance and expand the Palm Desert economy and lifestyle.
• Tourism and Marketing Priority 2: Grow existing events and develop new events
to enhance the desirability of Palm Desert as a year round destination.
Discussion
The Family YMCA of the Desert (YMCA) is requesting authorization to hold their sixth
annual Y-Be-Fit Palm Desert Challenge on Sunday, October 4, 2020. This date has no
existing conflicts with area events and has taken place the first Sunday in October for
the previous five years. The event will consist of a mini reverse triathlon utilizing the
Palm Desert Aquatic Center, the Civic Center Park, and City roadways; a 5K run/walk;
and a 1 K color run. In addition, the YMCA will host a vendor expo where attendees can
learn about recreation, fitness, sporting goods/wares, and other beneficial services. The
YMCA's intent is to attract various participants, from fitness enthusiasts to children and
families, to an event which showcases all varieties of healthy living.
The event will begin at the Civic Center Park and end on the Palm Desert Aquatic
Center pool deck where pre and post activities will take place. Due to construction on
San Pablo Avenue and Magnesia Falls Drive, scheduled for fall of 2020, the previous
year's route for the reverse mini -triathlon & 5K course will need to be adjusted and a
new route will need to be established. Therefore, the YMCA is requesting this approval
November 14, 2019
Approval of 2020 Y-Be-Fit Palm Desert Challenge
Page 2 of 2
of the event date at this time, so that they may start marketing and securing sponsors
for 2020.
As a new route is required, staff will work with appropriate City departments to ensure
approval of a finalized traffic control plan, which will be presented to Council once a
route is established. Police services are required for this event in order to ensure public
safety on the road. For the last three years, the Palm Desert Citizens on Patrol (COPS)
volunteers were utilized along the course to help offset the cost of public safety
services. Upon approval of the 2020 event, staff will work with the event producer and
the police and fire departments to ensure that an appropriate level of traffic control and
public safety services are planned for the event. Where possible, the road
closures/barricades setup along the course will allow residents/drivers to proceed
through with the assistance of a designated public safety officer/COPS volunteer. In
addition, in order to ensure that roads open in a timely manner, traffic control cleanup
will follow the last participant along the route.
Fiscal Analvsis
Sponsorship request for the 2020 Y-Be-Fit Palm Desert Challenge will be submitted for
Council's consideration prior to the approval of the 2020-2021 fiscal year budget.
LEGAL DEPARTMENT DEPARTMENT DEPARTMENT
REVIEW REVIEW REVIEW REVIEW
N/A
Robert W.
Thomas Soule
Hargreaves
Director of
City
Marketing &
Attorney
Tourism
Martin Alvarez
Director of
Economic
Development
City Manager Lauri Aylaian:
APPLICANT: Family YMCA of the Desert
Paula Simonds, CEO
43930 San Pablo Avenue
Palm Desert, California 92260
ATTACHMENTS: None
Tom Garcia
Director of
Public Works
FINANCIAL ASSISTANT
REVIEW CITY
MANAGER
9
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Janet Firestine
Moore Assistant
Director of City
Finance Manager