HomeMy WebLinkAbout2020 LiveWell Festival - 01-04-2020STAFF REPORT
CITY OF PALM DESERT
ECONOMIC DEVELOPMENT DEPARTMENT
MEETING DATE: December 12, 2019
PREPARED BY: Vanessa Mager, Management Analyst
REQUEST: Approval of the 2020 Palm Desert LiveWell Festival
Recommendation
By Minute Motion, approve the following-
1 . Approval of the Palm Desert LiveWell Festival scheduled for Saturday,
January 4, 2020;
2. Temporary waiver to Palm Desert Municipal Code (PDMC) Section 11.01.140
(Amplified Sound);
3. Temporary waiver to Palm Desert Municipal Code (PDMC) Section
11.01.080.0 (Placement of Advertising Signage in Parks); and
4. Temporary waiver to Palm Desert Municipal Code (PDMC) Section
11.01.080 (Prohibited Conduct Generally in City Parks, Item Q — Vendor
Sales).
Strateqic Plan Obiective
Approval of the 2020 Palm Desert LiveWell Festival would help address the following
priorities outlined in the 2013-2033 Strategic Plan, Envision Palm Desert — Forward
Together.
• Parks and Recreation Priority 3: Make recreational and exercise opportunities
available in all public spaces.
• Economic Development Priority 3: Create and attract entertainment and events
to enhance and expand the Palm Desert economy and lifestyle.
• Tourism and Marketing Priority 2: Grow existing events and develop new events
to enhance the desirability of Palm Desert as a year round destination.
Discussion
The Palm Desert LiveWell Festival serves to provide individuals and families with a fun
and interactive experience promoting awareness of health and wellness resources that
are readily available within the local community. One main goal of the event is to
promote Palm Desert as the epicenter of health and wellness in the Coachella Valley.
December 12, 2019
Approval of 2020 Palm Desert Livewell Festival
Page 2 of 2
Last year's event saw over 3,000 attendees and included 93 exhibitors from all over the
Coachella Valley including the Desert Recreation District, yoga and Pilates studios and
instructors, medical and homeopathic practitioners, gyms, health food eateries, and
more. The event was free of charge.
The 4th annual Palm Desert LiveWell Festival is scheduled for Saturday, January 4,
2020, from 10 a.m. to 3 p.m. As with the last event, the festival will be completely
contained to the Civic Center Park. There will be no charge for admission to the event,
and if approved, the organizer will work directly with the Desert Recreation District on
park rental/fees and will be responsible for all event logistics. However, staff will
maintain contact with the organizer and assist as needed. With regard to the 1 K color
run, it is unknown at this time if the organizer will be adding that element to this year's
event. If a color run is proposed, staff will ensure that it is contained to the Civic Center
Park, similar to what is done during the Y-Be-Fit event.
Fiscal Analysis
As the Palm Desert First Weekend featured event for the month of January, the City
provided a sponsorship in the amount of $5,000 for last year's event. Due to the
continued success of the event and the significant number of attendees that it draws to
Palm Desert, together with the event's First Weekend featured event status, continued
sponsorship for the event was included in the City -Sponsorship budget previously
approved by the City Council on June 27, 2019.
LEGAL REVIEW DEPARTMENT DEPARTMENT FINANCIAL ASSISTANT
REVIEW REVIEW REVIEW CITY
_ MANAGER
Not Applicable")
Robert W. Thomas Soule Martin Alvarez J et Moore �dy
Hargreaves Director of Director of Director of Firestine
City Attorney Marketing & Economic Finance Assistant City
Tourism Development Manager
City Manager Lauri Aylaian: _
APPLICANT: MyCityEveryday
Seth Cash, Creative Director
74108 Highway 111
Palm Desert, CA 92260
ATTACHMENTS: None