HomeMy WebLinkAboutC37061 CA1 El Paseo Parking Business Improvement District (EPPBID) Marketing SvcsSTAFF REPORT
CITY OF PALM DESERT
ECONOMIC DEVELOPMENT DEPARTMENT
MEETING DATE: December 12, 2019
PREPARED BY: Thomas Soule, Tourism & Marketing Manager
REQUEST: Authorize Amendment No. 1 to the El Paseo Parking and
Business Improvement District contract C37061 with FG Creative
in the amount of $55,000.
Recommendation
By Minute Motion that the City Council:
1. Authorize Amendment No. 1 to the El Paseo Parking and Business
Improvement District (EPPBID) contract C37061 with FG Creative in the
amount of $55,000; and
2. Authorize the City Manager and/or Mayor to execute any documents
required to effectuate said action on behalf of the City; and
3. Appropriate $40,000 of unobligated EPPBID monies to Account No.
2714491-4321500.
Committee/Commission Recommendation
At its regular meeting on November 21, 2019, the EPPBID Board reviewed and
unanimously voted to recommend adoption of the proposed additions to its marketing
plan.
Executive Summary
Approval of this request would authorize an amendment to the EPPBID marketing
contract with FG Creative in the amount of $55,000. These funds will be used to expand
the existing marketing plan, using unobligated monies in the EPPBID fund and co-op
funds available specifically for this purpose in the Marketing budget.
December 12, 2019 - Staff Report
EPPBID Mid -year Marketing Plan Adjustment
Page 2 of 3
Background Analvsis
The original EPPBID budget for FY 2019-2020 is $250,000, which was approved by the
City Council in June 2019. The EPPBID fund ended the last fiscal year with a balance of
approximately $82,000, so at its regular meeting of November 21, 2019, the board
approved adding $40,000 of those monies to its budget to help expand its marketing
efforts in four key ways:
• Online Digital Campaign
• Programmatic Summer Campaign
• Outdoor Billboard Program
• Creation of a year-round campaign to promote restaurants and art galleries on the
street
These four initiatives are based on key lessons learned from marketing efforts of past
years, and will greatly help to round out the original marketing plan with a focus on the
stated goals of the EPPBID Board:
1. Build greater awareness of the El Paseo brand to the target markets.
2. Increase outreach to the merchants to drive expanded engagement.
3. Drive qualified traffic to El Paseo with a focus on increasing revenues.
4. Incorporate special events with select partners.
In the City's Marketing budget, $15,000 has been earmarked as co-op funds specifically
for use with the EPPBID. The proposed projects represent opportunities to co -brand
El Paseo with Palm Desert, and thus offer an effective and efficient use of these funds.
Fiscal Analvsis
$40,000 of the requested total for the amendment is available in the unobligated EPPBID
fund. The remaining $15,000 is available in Advertising Media Buys, Account No.
1 104417-4322100.
LEGAL REVIEW DEPT. REVIEW FINANCIAL ASSISTANT
REVIEW CITY MANAGER
N/A
Robert W. Hargreaves Martin/Ibvlr"ez Ja et Moore Andy iresne
9I
City Attorney Director of Econ Dev_-6irector of Finance I Assistant City Manager
City Manager, Lauri Aylaian: i
December 12, 2019 — Staff Report
EPPBID Mid -year Marketing Plan Adjustment
Page 3 of 3
VENDOR: FG Creative
73-585 El Paseo, Suite A-1126
Palm Desert, CA 92260
ATTACHMENTS: Draft Amendment No. 1
Contract No. C37061
AMENDMENT NO. 1
This AMENDMENT No. 1 ("Amendment'), to Contract No. C37061 is entered into as of
December 12, 2019 ("Effective Date") between the City of Palm Desert, a municipal
corporation organized under the laws of the State of California (the "City") and FG Creative,
Inc., a corporation in California (the "Consultant'). The City and the Consultant may be referred
to herein individually as a "Party" and collectively as the "Parties."
RECITALS
A. The City and Consultant desire to enter into this Amendment No. 1 to the
Agreement.
B. The Parties entered into that certain Professional Services Agreement
("Agreement') Contract No. C37061 by and between City of Palm Desert and FG Creative, Inc.,
dated June 27, 2019 ("Contract').
NOW, THEREFORE, the Parties agree to amend the Agreement as follows:
1. Term. The parties agree that the term ("Term") of the Contract shall be unchanged and
shall end on June 30, 2020.
2. Compensation. For consulting services, as specified in Exhibit A attached hereto,
Consultant shall receive a flat fee of Fifty -Five Thousand Dollars and no cents ($55,000.00).
Such amount includes extra work as authorized by this Amendment and described in Exhibit A -
Section 2. attached hereto. Other extra work may be allowed as is authorized in the Agreement.
All other terms of the Contract to remain unchanged and in full force and effect.
IN WITNESS THEREOF, the Parties have executed this Extension on the date first above
written.
CONSULTANT:
FG Creative, Inc.
By:
Its:
Printed Name:
AUTHORITY:
CITY OF PALM DESERT
LAURI AYLAIAN, CITY MANAGER
ATTEST:
5�
RACHELLE D. KLASSEN, CITY CLERK
Contract No. C37061
A notary public or other officer completing this certificate verifies only the identity of the individual who
signed the document to which this certificate is attached, and not the truthfulness, accuracy, or validity of
that document.
State of California )
) SS.
County of Riverside )
On , 20 before me, , a Notary
Public, personally appeared who proved
to me on the basis of satisfactory evidence to be the person(s) whose name(s) is/are
subscribed to the within instrument and acknowledged to me that he/she/they executed
the same in his/her/their authorized capacity(ies), and that by his/her/their signature(s)
on the instrument the person(s), or the entity upon behalf of which the person(s) acted,
executed the instrument.
I certify under PENALTY OF PERJURY under the laws of the State of California that the
foregoing paragraph is true and correct.
WITNESS my hand and official seal.
Signature
Ln
EXHIBIT A
Contract No. C37061
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