HomeMy WebLinkAboutMinutes - Library Promotion Committee 10/18/2017CITY OF PALM DESERT
REGULAR MEETING OF THE
PALM DESERT LIBRARY PROMOTION COMMITTEE
APPROVED MINUTES
Wednesday, October 18, 2017 — 3:00 p.m.
Administrative Conference Room
73-510 Fred Waring Drive, Palm Desert, CA 92260
I. CALL TO ORDER
Chair Kermode called the meeting to order at 3:03 p.m.
II. ROLL CALL
Present: Absent:
Member Marilyn Hahn Member Lois Cardona
Member Carol Marcuse Member Ella Manor
Vice Chair Rosenberg
Chair Kermode
Also Present:
Rachelle D. Klassen, City Clerk
Michael Mason, City Librarian
James Gallagher, Special Events Coordinator
Eileen Strain, Palm Desert Library Volunteer Coordinator
Karen Gonzales, Friends of the Library
Connie Swanson, Guest
Grace L. Rocha, Recording Secretary
III. ORAL COMMUNICATIONS
None
IV. CONSENT CALENDAR
A. MINUTES of the Palm Desert Library Promotion Committee Meeting
of April 19, 2017.
Chair Kermode called attention to a typographical error, which will be
revised in the final version.
APPROVED MINUTES
REGULAR PALM DESERT
LIBRARY PROMOTION COMMITTEE MEETING
OCTOBER 18, 2017
Upon motion by Vice Chair Rosenberg, second by Member Marcuse, and
4-0 vote of the Committee (AYES: Hahn, Marcuse, Rosenberg, and Kermode;
NOES: None; ABSENT: Cardona and Manor), the Minutes of the Library
Promotion Committee Meeting of April 19, 2017, were approved with one
correction.
V. NEW BUSINESS
A. REPORT ON THE MULTI -AGENCY FACILITY MAINTENANCE &
OPERATIONS FOR THE PERIOD OF APRIL TO OCTOBER
2017.
Ms. Klassen noted Mr. Mason's report in the Committee's Packet,
which provided an update on the maintenance & operations of the
facility and the various ticket items still pending.
Chair Kermode inquired about the air conditioning, lighting, and
leak in the ceiling, questioning who paid for the repairs.
Mr. Mason replied that since the Library was a multi -agency facility,
College of the Desert (COD) and Riverside County Economic
Development Agency agreed to jointly pay for getting all the lighting
up to par, and it has been completed. The leak in the ceiling
happened after the remodel, but it had previously been repaired by
the COD maintenance and operations crew. At this point, it was a
cosmetic thing, and he listed it on the report as a low -priority item.
With respect to the air conditioning, what had been happening is that
the fire alarm system was being triggered, shutting down the
dampers to the unit, and it was occurring on a regular basis on
weekends. The situation has been resolved; it took extensive work
to clean out the ducts, and they have not had any new problems. He
said between the COD maintenance crew and the SimplexGrinnell
Fire Alarm System representatives, they figured how to reset the air
conditioning when it's a false alarm, but security still has to check to
make sure that's the case. For ticket items that are open, he will
stay on top of it. He was proud to say the Library is well lit again,
and he's requested the maintenance crew come up with a plan for
replacement of light bulbs as needed.
Member Marcuse moved to receive and file the report. Motion was seconded by
Member Hahn and carried by a 4-0 vote (AYES: Hahn, Marcuse, Rosenberg, and
Kermode; NOES: None; ABSENT: Cardona and Manor).
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LIBRARY PROMOTION COMMITTEE MEETING
OCTOBER 18, 2017
VI. CONTINUED BUSINESS
None
VII. OLD BUSINESS
None
VIII. REPORTS AND REMARKS
A. Council Liaison (Councilmember Gina Nestande)
None
B. Librarian (Michael Mason)
Mr. Mason reported on the following:
1. Summer Reading Program — attendance was lower across the
board throughout the Desert from previous summers. He noted
that Alice Co, long-time Librarian, was on medical leave, so he
had temporary personnel fill in, adding that the program required
a lot of preparation and coordination, so with all things
considered, he believed the Library held its own. With Alice not
returning, it created the Library I (Children's) position to be open,
and they are now inviting people to be interviewed.
2. Programming and Outreach Updates — provided a handout and
went over the successes, shortcomings, statistics, prizes, and
donations received.
3. Staffing and Professional/Individual Development - announced
that Jake Barillaro was no longer the Zone Manager, and the
position is currently vacant. He is working with staff to cross -train
and on team -building activities, including shooter evacuation
escape routes. Additionally, ensuring staff continues with their
certifications and is up -to -speed. Lastly, he reported there is a
new Reference Librarian at College of the Desert.
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LIBRARY PROMOTION COMMITTEE MEETING
C. Special Events Coordinator (James Gallagher)
OCTOBER 18, 2017
Mr. Gallagher provided a handout and went over the following
ongoing events at the Library:
1. Continuina series: Author Talks, Frankly Speaking, Monday
Matinee Movies, Meditation Monday, Hooked on Books (Book
Club), and Write On! (Writers' Support Group).
2. Adult Summer Reading Proaram — reported that in addition to the
successful Children's Summer Reading Program, the Library
offered an adult version with 14 people participating, and each
read 10 books over a two -month period.
3. National Competition Award — announced that Palm Desert
Library entered a national competition offered by the American
Library Association and the Public Broadcasting Corporation to
receive copies of the Ken Burns/Lynn Novick documentary
series, "The Vietnam War" for public showing. He added that 50
libraries in the United States received the honor, Palm Desert
Library being one receiving the grant. He believed both because
the Library has a Veterans Center and its proximity to the military
base at 29 Palms were winning factors in the judging.
4. Chef's Table and Sunday Sounds Sianature Series — The
programs will begin on November 2, 2017, at the Community
Recreation Center. He's expanding both series to eight or nine
events each, stating they run from November 2 to the end of
February or beginning of March. The City funds the music series
and Friends of the Library fund the Chef's Table events. He
handed out the new and revised design of the Events & Activities
Brochure, adding that the bigger expense was on the design,
printing was minimal. He is being trained on a new program for
designing in order to take over updates of the brochure, which go
out quarterly, but still keeping the same design and fonts.
5. Promotional Efforts — The other outlets for promotion of the
Library activities and events include: the City's BrightSide
Newsletter that goes out bi-monthly, the Facebook page called
Palm Desert Library; and on the Riverside Library website:
www.rivlib.net.
Chair Kermode asked about the connection with the Library's
Veterans Center and the one at College of the Desert.
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LIBRARY PROMOTION COMMITTEE MEETING
OCTOBER 18, 2017
Mr. Gallagher replied the Library has a Veterans Room with
publications, and volunteers staff it at least once a week.
Veterans can discuss anything from filing for benefits, counseling
issues, etc., and they do a lot of crisis intervention as well.
Likewise, there is a room at the College in the Craven's Building,
and services there are directly for students, where the one at the
Library is open to the public.
Chair Kermode inquired about dissemination of the brochures.
Mr. Gallagher said the brochures are at the circulation and
reference desks at the Library, and he delivers them to Atria,
Joslyn Center, Carlotta, Segovia, and the Visitor Center. He said
they currently print about 1,500, but the Library didn't have a
budget for mailing them. However, the BrightSide Newsletter is
very effective, because it's mailed to all residents of Palm Desert.
D. Volunteer Coordinator (Eileen Strain)
Ms. Strain reported on the following:
1. Volunteer Statistic Report for 2016 and 2017 — noted that for
2017, the number of volunteers had increased, including an
increase in the number of hours.
2. Homebound Proaram - provided a handout listing the various
contacts made in efforts to bring the numbers up. She said
numbers were down, which was an ongoing issue, even though
she has visited the various organizations and convalescent
homes to assist with promotion of the program.
Vice Chair Rosenberg stated she felt it had more to do with the
representatives at the convalescent homes that didn't want to
make the effort.
Ms. Klassen offered that Ms. Strain could pursue the Homebound
efforts as time permits, but not to be overly disappointed about it
currently. She said if there is a change in personnel at these
convalescent homes, the new representative might be more
receptive to the program.
Mr. Mason noted that with the Homebound Services Program,
they updated the brochures, logo, and phone numbers, and
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LIBRARY PROMOTION COMMITTEE MEETING
OCTOBER 18, 2017
revised the application form. Additionally, there is a concern
about any type of service conducted offsite, so there was the
potential that he may be asked to stop this service. He believed
it was all related to liability as the County is self -insured.
He added that EDA has come forward after County Supervisors
approved recommended changes to the Meeting Room Policy
and its fee structure, including prohibiting after hours work on any
properties leased by EDA without prior approval, which made
sense. They are also increasing the cost of photocopies and other
minor changes. He said they are now facing all these insurance
questions and being very careful. In fact, they have a new Safety
Training person on board in Human Resources who promised to
visit each of the branches. He brought all this information up now
in case the Library needs to address any of these issues and/or
is asked to discontinue the Homebound Program. He asked if
the Committee ever calls for a special meeting if warranted.
Ms. Klassen said it could if there is a room available and a
quorum of the members. However, from the City's perspective, it
appreciates, of course, the Homebound Program, but if interest
was waning, she didn't know if it was worth pursuing if there was
no demand for it. She said maybe ten years ago it was a bigger
deal; now people are Tess interested and/or things have changed,
because people can obtain books on electronic devices.
Additionally, she explained that property taxes paid for Library
Services, in addition to another layer of funding that comes from
Property Tax Increment Revenues in the City of Palm Desert.
Even though Redevelopment is gone, those funds are still being
collected due to the foresight of prior Councilmembers, stating
those funds paid for the extra things that the Library requests.
She went on to say that Palm Desert is a contract City, which is
why it hires out for police and fire services, because they are the
experts in their field. In order to keep City staff more lean and
focused primarily on direct citizen government work, the City
allows the experts in the field of library services to run the Library.
She understood the concern, because if Eileen were her
employee, she wouldn't want her taking her vehicle on her own
time; in fact, it wouldn't be allowed. Again, from the City's
perspective, if interest isn't there, it would not demand that the
Library must provide the Homebound Program. Responding to
question, she said if Ms. Strain is providing the service even on
her own time, from a liability standpoint, it would still be related to
her employment and/or work with the Library.
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OCTOBER 18, 2017
Vice Chair Rosenberg asked about the Book Mobile.
He said the Coachella Valley book mobile currently stops at Palm
Desert Country Club for about two hours weekly. He will follow
up in obtaining statistics on that service, because it is an outreach
service they provide.
E. Friends of the Palm Desert Library (Karen Gonzales)
Ms. Gonzales reported on the following:
1. Friends of the Palm Desert Library Financial Report dated
October 18, 2017 — The beginning balance was $49,542.25 and
Income was $14,309.94, which includes a $2,000 donation from
Muriel Pollia Foundation, and total expenses were $6,212.74.
She pointed out that under Administrative Expenses, the highest
expense was for printing of the summer and fall brochures, and
the other high ticket was purchase of a new cash register and
computer.
Chair Kermode inquired about the "Add Books to the Collection"
item.
Mr. Mason explained that the Literary Society of the Desert gave
the Library $1,500, and he had to tell them ahead of time how the
funds were going to be spent. Therefore, he made a list of the
books he was going to purchase, which included literary classics,
books on writer's market, artist's market, and photographer's
market.
Member Marcuse stated she had copies of the financial reports
for 2016, the April 19, 2017, report, and the one handed out
today. She noticed that the balance for December 31, 2016, was
$42,500, but the starting balance on April 19, 2017, is $44,000,
which was good, but inquired about the $2,000 difference.
Ms. Gonzales replied she couldn't speak to the previous reports,
because that was before she took over. She was aware of a
$30.00 difference, which may have been a check that hadn't
cleared yet. Therefore, she based her report on the more
accurate check register balance, so next month there will be a
starting balance of $47,733.62. She appreciated the concern for
having the correct balance, because she would appreciate
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OCTOBER 18, 2017
someone auditing the books, and Ms. Joan Beasley offered to do
so. Responding to question, she agreed to look at the past
financial reports and inquire with Ms. Beasley about the $2,000
difference noted by Member Marcuse.
Member Marcuse stated the design and printing costs of the
brochures were not in previous financial reports.
Mr. Gallagher agreed, stating that prior to his taking the position,
the previous employee worked on the design during her
employment at the Library at no extra charge, so only the cost for
printing would be listed.
Ms. Klassen stated there was formerly a line item in the Library
Budget for that purpose, paid for out of the events budget.
Lastly, Ms. Gonzales pointed out there were bank charges for the
bank statements, but she has switched to on-line banking to avoid
those charges in the future.
2. Lifetime Membership List — working on updating the Lifetime
Membership list, stating she mailed out two letters, but many
were returned indicating they were deceased or returned for no
specific reason. For the January through March report, she plans
to invite Lifetime Members to some type of event.
3. Book Store Sales — started a new process of selling books from
the cart for $.25, which is a step she added prior to sending them
off to Angel View, and they seem to be selling quickly.
Mr. Mason said he was told by his former supervisor that the
Library had to wean staff from participating in Friends of the
Library activities, because it's supposed to be strictly volunteer
work as Friends is under a 501(c)(3) exemption. Further, the
Friends of the Library were borrowing an old County property
taxed desktop model and they needed to purchase a modern
laptop to operate on their own without Riverside County IT
support. With regards to donation of books, when Karen or other
volunteers are not available to operate the bookstore, Library
staff houses the donations until Karen can sort through them. He
also made some other minor changes to assist the efforts of
weaning Library staff from the Friends operation.
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LIBRARY PROMOTION COMMITTEE MEETING
OCTOBER 18, 2017
4. Donation of Franklin Library Books — received a donation from a
patron of the La Quinta Library. It was more than 100 books,
leather-bound, gold -gilded edges, and in beautiful condition.
Additionally, four boxes of audio books were received from this
same patron.
F. Committee Members
G. Staff
None
None
IX. ADJOURNMENT
Upon motion by Vice Chair Rosenberg, second by Member Hahn, and 4-0 vote of
the Committee (AYES: Hahn, Marcuse, Rosenberg, and Kermode; NOES: None;
ABSENT: Cardona and Manor), the meeting was adjourned at 4:44 p.m.
Grace L. Rocha, Recording Secretary
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