HomeMy WebLinkAboutFY18-19 - Proposed Sponsorships STAFF REPORT
CITY OF PALM DESERT
ECONOMIC DEVELOPMENT DEPARTMENT
MEETING DATE: June 28, 2018
PREPARED BY: Amy Lawrence, Management Analyst -
REQUEST: Approval of Proposed Sponsorships for FY 2018/19
Recommendation
By Minute Motion, that the City Council,
1. Approve Proposed Sponsorships for FY 2018/19;
2. Authorize the City Manager to make discretionary changes as needed provided the
total does not exceed $536,000;
3. Authorize the City Manager to approve miscellaneous sponsorships during the fiscal
year;
4. Authorize the City Manager to approve vendors for each sponsorship; and
5. Authorize the City Manager to execute sponsorship agreements, if applicable.
Funds are available in Account No. 1 1 0441 6-4306201
Strategic Plan Objective
Approval of the Proposed Sponsorships for FY 2018/19 would address the following priorities as
specified in the City's 2013-2033 Strategic Plan, Envision Palm Desert- Forward Together.
- Economic Development Priority No. 3: Create and attract entertainment and events to
enhance and expand the Palm Desert economy and lifestyle.
- Marketing and Tourism Priority No. 2: Grow existing events and develop new events to
enhance the desirability of Palm Desert as a year-round destination.
- Parks and Recreation Priority 3: Make recreational and exercise opportunities available
in all public spaces.
Discussion
During the City Council's FY 2018/19 Budget Study Session, the following annual sponsorships
were recommended by staff to be included as part of the City's FY 2018/19 budget.
PROPOSED SPONSORSHIPS ` AMOUNT
7th Regiment 29 Palms Marine Corps Program $5,000
American Documentary Film Festival $5,000
Senior Inspiration Awards $3,000
*Fashion Week El Paseo $200,000
*Palm Desert Food & Wine Festival $100,000
First Weekend Miscellaneous Sponsorships $35,000
Golf Cart Parade _ $35,500
International Sports Festival $26,000
Miracle in El Paseo $15,000
Miscellaneous Sponsorships _ $30,000
STAFF REPORT - JUNE 28, 2018
APPROVAL OF PROPOSED SPONSORSHIPS FOR FY 2018/19
PAGE 2
Modernism Week $5,000
Palm Desert Farmers Market Traffic Control/Space Rent $15,000
Palm Desert Half Marathon and 5K $5,000
Restaurant Week $3,500
STREET at Westfield Palm Desert $20,000
Wildflower Festival $8,000
Y-Be-Fit Palm Desert Challenge $25,000
TOTAL $536,000
*On July 13, 2017, the City Council approved a five-year commitment for sponsorship of the El
Paseo Fashion Week and Palm Desert Food & Wine events. This fiscal year will mark the
second year of this five-year agreement.
Staff is requesting authorization for the City Manager to make minor changes to the proposed
sponsorship list at her discretion and to approve miscellaneous sponsorships and
vendors/payees during the fiscal year. Staff is also requesting authorization for the City
Manager to execute any subsequent agreements associated with the sponsorships outlined on
the above list, as well as any that are approved at her discretion to be paid out of the First
Weekend and miscellaneous sponsorship lines.
Please note that staff will bring back any road closures or other ancillary items pertaining to
specific events requiring City Council approval at a later date, e.g. Y-Be-Fit, Miracle on El
Paseo, Palm Desert Half Marathon and 5K, etc.
Fiscal Analysis
Funding for these proposed sponsorships will be included as part of the FY 2018/2019 budget
and available in Account No. 1104416-4306201.
LEGAL REVIEW DEPARTMENT DEPARTMENT FINANCIAL CITY MANAGER
REVIEW REVIEW REVIEW
Not Applicable /��
Thomas Soule Martin Alvarez
Robert W. Hargreaves Tourism and Marketing Director of Economic Janet Moore Lauri Aylaian
City Attorney Manager ' Development Director of Finance I City Manager
APPLICANT: None
ATTACHMENTS: Proposed Sponsorship Schedule for FY 2018/19
City of Palm Desert Proposed Sponsorships for FY 2018/19
Event Date Amount
Y-Be-Fit Palm Desert Challenge 10/7/2018 $25,000
Golf Cart Parade 10/28/2018 $35,500
Street Event at Westfield 11/2/2018 $20,000
Miracle on El Paseo 11/17/2018 $15,000
Palm Desert Half Marathon and 5K 2/10/2019 $5,000
International Sports Festival Feb-19 $26,000
Modernism Week Feb-19 $5,000
Wildflower Festival 3/2/2019 $8,000
Fashion Week El Paseo Mar-19 $200,000
Palm Desert Food and Wine Mar-19 $100,000
American Documentary Film Festival Apr-19 $5,000
Desert Senior Inspiration Awards Apr-19 $3,000
Restaurant Week Jun-19 $3,500
7th Regiment 29 Palms Marine Corps Program Varies $5,000
First Weekend Varies $35,000
Misc. Sponsorships Varies $30,000
Palm Desert Farmers Market All Year $15,000
Subtotal for City-Produced Events $536,000