HomeMy WebLinkAbout2018 PD Golf Cart Parade - PD Chamber CITY OF PALM DESERT
STAFF REPORT
ECONOMIC DEVELOPMENT DEPARTMENT
DATE: August 23, 2018
SUBMITTED BY: Amy Lawrence, Management Analyst
REQUEST: Approval of 2018 Palm Desert Golf Cart Parade
Recommendation
By Minute Motion, approve the following:
1. Palm Desert Golf Cart Parade scheduled for Sunday, October 28, 2018;
2. El Paseo and Larkspur road closures for the event;
3. Consumption/Possession of Alcoholic Beverages on Public Property Pursuant to
Palm Desert Municipal Code 9.58.040; and
4. Sponsorship of In-kind Public Works services.
Strategic Plan Objective
Approval of the 2018 Palm Desert Golf Cart Parade would help address the following priorities
as specified in the 2013-2033 Strategic Plan, Envision Palm Desert- Forward Together.
- Economic Development Priority 3: Create and attract entertainment and events to
enhance and expand the Palm Desert economy and lifestyle.
- Parks and Recreation Priority 3: Make recreational and exercise opportunities available
in all public spaces.
- Tourism and Marketing Priority 2: Grow existing events and develop new events to
enhance the desirability of Palm Desert as a year round destination.
Discussion
The 54th annual Palm Desert Golf Cart Parade, themed "Celebrating Our Super Heroes", is
scheduled to take place on Sunday, October 28, 2018. The Golf Cart Parade Committee is
currently discussing ways to increase and elevate event activities in effort to encourage
attendance and entry participation. The Committee is hopeful that with a few incentives, float
entries will increase and become more creative. In this endeavor, the following will be
undertaken as part of the 2018 event:
• Increased media coverage and marketing.
• Outreach to larger businesses/organizations within the community to encourage
participation and sponsorship.
• Expanded interactive children's area.
• Expansion of vendors and activities within the expo area.
• Increased cash awards for winning floats.
• Addition of a fenced off beer garden in the VIP seating area.
STAFF REPORT
APPROVAL OF 2018 PALM DESERT GOLF CART PARADE
AUGUST 23, 2018
PAGE 2
With regard to road closures, El Paseo will be closed from Portola to Highway 74 in phases
leading up to the event. Additionally, the north side of Larkspur Lane from El Paseo to the
frontage road just south of Highway 111 will be closed to accommodate the children's activity
area. All closures will open as soon as safely possible once the parade ends.
Fiscal Analysis
Historically, the City's Public Works Department has provided in-kind services through handling
traffic control and road closures for the event. Additionally, City staff has recommenced the
tradition of constructing a City float entry for the parade. Funding for the City's float construction
in the amount of $5,000, as well as for the City's annual Golf Cart Parade sponsorship in the
amount of $35,500 were previously approved by the City Council as part of the City-Produced
and City-Sponsored events budgets at the meeting of July 28, 2018.
APPLICANT: Palm Desert Area Chamber of Commerce
Todd Rhoden, President
72559 Highway 111
Palm Desert, CA 92260
ATTACHMENTS: None
LEGAL REVIEW DEPARTMENT DEPARTMENT FINANCIAL I CITY
REVIEW REVIEW REVIEW MANAGER
/(i)
Not Applicable Not Applicable
Thomas Soule Martin Alvarez
Robert W. Tourism and Director of Janet Moore
Hargreaves Marketing Economic Director of Lauri Aylaian
City Attorney Manager Development Finance City Manager