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CITY OF PALM DESERT
STAFF REPORT
ECONOMIC DEVELOPMENT DEPARTMENT
DATE: September 6, 2018
SUBMITTED BY: Amy Lawrence, Management Analyst
REQUEST: Approval of the 2018 Airstream-palooza Event
Recommendation
By Minute Motion, approve the following:
1. Hotel Paseo's Airstream-palooza event scheduled for Friday, October 5, and
Saturday, October 6, 2018;
2. Road closure on Larkspur Lane from Shadow Mountain Drive to the north
driveway of Hotel Paseo;
3. Consumption of Alcoholic Beverages on City-owned property pursuant to Palm
Desert Municipal Code 9.58.040; and
4. Event sponsorship in the amount of $5,000.
Strategic Plan Objective
Approval of Hotel Paseo's 2018 Airstream-palooza event would help address the following
priorities as specified in the 2013-2033 Strategic Plan, Envision Palm Desert— Forward
Together.
— Economic Development Priority 3: Create and attract entertainment and events to
enhance and expand the Palm Desert economy and lifestyle.
— Tourism and Marketing Priority 2: Grow existing events and develop new events to
enhance the desirability of Palm Desert as a year round destination.
Discussion
Hotel Paseo is planning their first annual "Airstream-palooza" event for Friday, October 5,
and Saturday, October 6, 2018. The event, which will be free to the public, will take place in
front of the hotel from 6 p.m. to 10 p.m. each night. Programming includes live
entertainment (Friday night "Pablo Cruise" and "Fox Wilde"/Saturday night "Fortunate Son"
and "The Flusters"), a beer and wine garden, food trucks, a classic Airstream Trailer show,
and more. All event proceeds will benefit the Family YMCA of the Desert.
This event will require overnight closure of Larkspur Lane from Shadow Mountain Drive to
the north driveway of Hotel Paseo from the morning of Friday, October 5, through midnight
on Saturday, October 6. This will allow for set-up of the stage, beer garden, tables/chairs,
and placement of the Airstream trailers for the two-day event. Maintaining the
STAFF REPORT
APPROVAL OF HOTEL PASEO'S 2018 AIRSTREAM-PALOOZA EVENT
SEPTEMBER 6, 2018
PAGE 2
closure overnight is more cost effective for the event producer. Staff has spoken with the
Gardens on El Paseo management and they are supportive of the event and road closure
as it will not affect access to their parking garage.
Upon City Council approval, staff will begin working with the event producer to ensure that
that a traffic control plan is submitted to the Public Works Department for review. Staff will
also work to ensure that they obtain a permit from the Department of Alcohol and Beverage
Control (ABC) for the beer and wine garden and attain the required security measures that
go along with serving alcoholic beverages at these types of events.
Fiscal Analysis
The event producer, Mr. Robert Leach (Hotel Paseo owner), is requesting a sponsorship
from the City of Palm Desert to offset some of the costs associated with production of the
event. While staff has had some concerns about the short window of time there is to
promote this first annual event, Mr. Leach has made progress with promotion and is
planning to market heavily on social media both locally and within the drive market. Staff
sees value in adding the event to Palm Desert's portfolio and therefore recommends
sponsorship in the amount of $5,000. Funds are available in Account No. 1104416-
4306201.
APPLICANT: Robert A. Leach
3941 Park Drive, Suite 20-308
El Dorado Hills, California 95762
ATTACHMENTS: None
LEGAL DEPARTMENT DEPARTMENT DEPARTMENT FINANCIAL CITY
REVIEW REVIEW REVIEW REVIEW REVIEW MANAGER
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Thomas Soule Martin Alvarez
Robert W. Tourism and Director of Tom Garcia Janet Moore
Hargreaves Marketing Economic Director of Director of Lauri Aylaian
City Attorney Manager Development Public Works Finance City Manager