HomeMy WebLinkAbout2019 Palm Desert LiveWell Festival CITY OF PALM DESERT
STAFF REPORT
COMMUNITY DEVELOPMENT DEPARTMENT
MEETING DATE: September 6, 2018
SUBMITTED BY: Johnny Terfehr, Management Analyst
REQUEST: Approval of the 2019 Palm Desert LiveWell Festival
Recommendation
By Minute Motion:
1. Approval of the Palm Desert LiveWell Festival scheduled for Saturday,
January 5, 2019.
2. Temporary waiver to Palm Desert Municipal Code (PDMC) Section 11.01.140
(Amplified Sound).
3. Temporary waiver to PDMC Section 11.01.080.0 (Placement of
Advertising Signage in Parks).
4. Temporary waiver to PDMC Section 11.01.080 (Prohibited Conduct
Generally in City Parks, Item Q — Vendor Sales).
Strategic Plan Objective
Approval of the 2019 Palm Desert LiveWell Festival would help address the following
priorities outlined in the 2013/2033 Strategic Plan, Envision Palm Desert — Forward
Together.
• Parks and Recreation Priority 3: Make recreational and exercise opportunities
available in all public spaces.
• Economic Development Priority 3: Create and attract entertainment and events to
enhance and expand the Palm Desert economy and lifestyle.
• Tourism and Marketing Priority 2: Grow existing events and develop new events to
enhance the desirability of Palm Desert as a year-round destination.
Background Analysis
The Palm Desert LiveWell Festival serves to provide individuals and families with a fun and
interactive experience promoting awareness of health and wellness resources that are
readily available within the local community. One main goal of the event is to promote Palm
Desert as the epicenter of health and wellness in the Coachella Valley.
Last year's event saw over 3,500 attendees and included 93 exhibitors from all over the
Coachella Valley including the Desert Recreation District, yoga and Pilates studios and
instructors, medical and homeopathic practitioners, gyms, health food eateries, and more.
The event was free of charge, with exception to entry to the 1 K color run.
Date of Council Meeting — Staff ReportPage 2 of 2
Approval of the 2019 Palm Desert Livewell Festival
The 3rd annual Palm Desert LiveWell Festival is scheduled for Saturday, January 5, 2019,
from 10:00 a.m. to 3:00 p.m. As with the last event, the festival will be completely contained
to the Civic Center Park. There will be no charge for admission to the event, if approved, the
organizer will work directly with the Desert Recreation District on park rental/fees and will be
responsible for all event logistics. However, staff will maintain contact with the organizer and
assist as needed. With regard to the 1K color run, it is unknown at this time if the organizer
will be adding that element to this year's event. If a color run is proposed, staff will ensure
that it is contained to the Civic Center Park, similar to what is done during the Y-Be-Fit
event.
Fiscal Analysis
As the Palm Desert First Weekend featured event for the month of January, the City
provided a sponsorship in the amount of $5,000 for last year's event. Due to the continued
success of the event and the significant number of attendees that it draws to Palm Desert,
together with the event's First Weekend featured event status, continued sponsorship for
the event was included in the City-Sponsorship budget previously approved by the City
Council on June 28, 2018.
LEGAL REVIEW DEPT. REVIEW FINANCIAL REVIEW CITY MANAGER
N/A Ryan Stendell 1-t Moore Lauri Aylaian
Director of Community Director of Finance City Manager
Development
APPLICANT: Seth Cash, Creative Director
MyCityEveryday
74108 Highway 111
Palm Desert, CA 92260
ATTACHMENTS: None