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HomeMy WebLinkAbout2018 Miracle on El Paseo Event XLK CITY OF PALM DESERT STAFF REPORT ECONOMIC DEVELOPMENT DEPARTMENT DATE: October 11, 2018 SUBMITTED BY: Amy Lawrence, Management Analyst U" REQUEST: Approval of 2018 Miracle on El Paseo Event Recommendation By Minute Motion, approve the following: 1. Miracle on El Paseo event scheduled for Saturday, November 17, 2018; 2. Two phase road closure plan on El Paseo from Highway 74 to Sage Lane; and 3. Consumption of alcoholic beverages on City-owned property pursuant to Palm Desert Municipal Code 9.58.040. Strategic Plan Objective Approval of the 2018 Miracle on El Paseo event would help address the following priorities as specified in the 2013-2033 Strategic Plan, Envision Palm Desert- Forward Together: - Economic Development Priority 3: Create and attract entertainment and events to enhance and expand the Palm Desert economy and lifestyle. - Tourism and Marketing Priority 2: Grow existing events and develop new events to enhance the desirability of Palm Desert as a year round destination. Discussion This year marks Miracle on El Paseo's 12th anniversary. Since the event's inception, attendance has grown substantially from 400 attendees in 2007, to over 3,000 attendees in 2017. This year's event is scheduled for Saturday, November 17, 2018, from 5 p.m. to 9 p.m. The event will include food and beverages offered by some of the Coachella Valley's top restaurants, live entertainment on two stages, a five-story Ferris wheel, lighting of the 60' Christmas tree on top of the Gucci store, and more. The event producer is requesting the same traffic control plan as last year, which will require complete closure of El Paseo from Highway 74 to Sage Lane during the event. Due to the extensive amount of time it takes to set-up and tear down the event (i.e. construction of stages, Ferris wheel, party rentals, etc.), the applicant is requesting a two phase road closure plan outlined as follows: STAFF REPORT APPROVAL OF 2018 MIRACLE ON EL PASEO EVENT OCTOBER 11, 2018 PAGE 2 Phase I (closure Saturday, November 17, from 12:01 a.m. to noon): Close the south lane of El Paseo between Highway 74 and Ocotillo Drive and the north lane of El Paseo from Highway 74 to the mid-way point between Ocotillo Drive and Sage Lane. Phase II (closure Saturday, November 17, from noon to Sunday, November 18, at 6 a.m.): Closure of all north and south lanes on El Paseo from Highway 74 to Sage Lane. Note: Two phase traffic control plans have been utilized for this event in previous years to minimize impact to El Paseo traffic during set-up. Upon City Council approval, staff will work with the producer and other City departments to ensure that an adequate traffic control plan is in place prior to the event and that advance notification is given to residents within 300 feet of the event area. Staff will require the event producer to notify all affected businesses along the street and if for any reason concerns arise with the merchants, the producer will be required to mitigate. Additionally, staff will ensure that sufficient police services are provided (at the cost of the producer) and that all insurance, inspections, and permits are in place (i.e. encroachment, wide-load, ABC, etc.) Fiscal Analysis Sponsorship funding in the amount of $15,000 for the 2018 Miracle on El Paseo event was approved by City Council on June 28, 2018, and included in the FY 2018/19 Budget. APPLICANT: Ms. Ann Friday Chartwell Properties/Shops on El Paseo 73061 El Paseo Palm Desert, CA 92260 ATTACHMENTS: Tentative Traffic Control Plan LEGAL DEPARTMENT DEPARTMENT DEPARTMENT FINANCIAL CITY REVIEW REVIEW REVIEW REVIEW REVIEW MANAGER Not �� (.—. Not Applicable `� Applicable Thomas Soule Martin Alvarez Robert W. Tourism and Director of Tom Garcia Janet Moore Hargreaves Marketing Economic Director of Director of Lauri Aylaian City Attorney Manager Development ; Public Works Finance City Manager oF i r. Iiojr S � t t r agmA'85w0gF 2 i rF T pp1 en ■ n r ig 1=1 rmg, xW -2n LiR T I c „mmi rn n ■a - m a c-=. w PQPiv* i n€ o _= r?iI' Nig 4 E? � wogkip,, ,L :0 2 dEll ' I w c rnon i.. gym$ =rg E� [ ; v [ €1 Fin-,Ao . Ngg Y ;l ..:r.- ,. .'. 4 T. z rm`Ag Na � g N. ff`-• g •:V ltt i ik_ ii- .1n � W FN g $ ■ zmn m .r Y � r+r_- A yx I PJ1 � a m mo m ,..---,,-...ET, "a F.0.iR , ~ - X O A = C nOge' ❑ cvfaa .- m"m r_m crpve n E '-t A A. t' ? avoo �� wo �aPI _ �n v� mom s m . 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