HomeMy WebLinkAbout2018 Airstream Palooza - Hotel Paseo - R.Leach CITY OF PALM DESERT
STAFF REPORT
ECONOMIC DEVELOPMENT DEPARTMENT
DATE: November 15, 2018
SUBMITTED BY: Vanessa Mager, Management Analyst
REQUEST: Approval of the 2018 Airstream Palooza Event
Recommendation
By Minute Motion, approve the following:
1. Hotel Paseo's Airstream Palooza event scheduled for Saturday, December 1,
2018.
2. Road closure on Larkspur Lane from Shadow Mountain Drive to the north
driveway of Hotel Paseo; and
3. Consumption of Alcoholic Beverages on City-owned property pursuant to Palm
Desert Municipal Code 9.58.040.
Strategic Plan Objective
Approval of Hotel Paseo's 2018 Airstream Palooza event would help address the following
priorities as specified in the 2013-2033 Strategic Plan, Envision Palm Desert— Forward
Together.
— Economic Development Priority 3: Create and attract entertainment and events to
enhance and expand the Palm Desert economy and lifestyle.
— Tourism and Marketing Priority 2: Grow existing events and develop new events to
enhance the desirability of Palm Desert as a year round destination.
Discussion
Hotel Paseo is planning their first annual "Airstream Palooza"event for Saturday, December
1, 2018. The event, which will be free to the public, will take place in front of the hotel from
3:00 p.m. to 9:00 p.m. Programming includes live entertainment, a beer and wine garden,
food trucks, a classic Airstream Trailer show, and more. All event proceeds will benefit the
Family YMCA of the Desert.
This event will require closure of Larkspur Lane from Shadow Mountain Drive to the north
driveway of Hotel Paseo from the morning of Saturday, December 1, 2018, through
midnight on Saturday, December 1, 2018. This will allow for set-up of the stage, musical
entertainment (to end at 9:00pm), beer garden, tables/chairs, and placement of the
Airstream trailers. Staff has spoken with the Gardens on El Paseo management and they
are supportive of the event and road closure as it will not affect access to their parking
garage.
STAFF REPORT
APPROVAL OF HOTEL PASEO'S 2018 AIRSTREAM-PALOOZA EVENT
NOVEMBER 15, 2018
PAGE 2
Upon City Council approval, staff will begin working with the event producer to ensure that
that a traffic control plan is submitted to the Public Works Department for review. Staff will
also work to ensure that they obtain a permit from the Department of Alcohol and Beverage
Control (ABC) for the beer and wine garden and attain the required security measures that
go along with serving alcoholic beverages at these types of events.
Fiscal Analysis
The event producer, Mr. Robert Leach (Hotel Paseo owner), has requested a sponsorship
from the City of Palm Desert to offset some of the costs associated with production of the
event. Staff sees value in adding the event to Palm Desert's portfolio and therefore the City
Manager has authorized a sponsorship in the amount of $5,000.
LEGAL DEPARTMENT DEPARTMENT DEPARTMENT FINANCIAL CITY
REVIEW REVIEW REVIEW REVIEW REVIEW MANAGER
Not
Applicable
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Thomas Soule Martin Alvarez
Robert W. Tourism and Director of Tom Garcia Janet Moore
Hargreaves Marketing Economic Director of Director of Lauri Aylaian
City Attorney Manager Development Public Works Finance City Manager
APPLICANT: Robert A. Leach
3941 Park Drive, Suite 20-308
El Dorado Hills, California 95762
ATTACHMENTS: None