HomeMy WebLinkAbout2017 Tennis Expo - 2017Feb04 - P.Carlsons Golf&Tennis CITY OF PALM DESERT
PLANNING DEPARTMENT
STAFF REPORT
REQUEST: APPROVAL OF THE 2017 TENNIS EXPO AT CIVIC CENTER
PARK TENNIS COURTS, TO BE HELD ON FEBRUARY 4, 2017,
AND TEMPORARY WAIVERS OF THE MUNICIPAL CODE.
SUBMITTED BY: Kimberly Warpinski, Management Analyst
DATE: January 12, 2017
APPLICANT: Edna Carlson
Pete Carlson's Golf& Tennis
73-741-HIGHWAY 111
PALM DESERT, CA 92260
CONTENTS: Event White Sheet
Recommendation
By Minute Motion, approve the following:
1) The 2017 Tennis Expo at Civic Center Park Tennis Courts scheduled for
Saturday, February 4, 2017, from 10:00 a.m. to 5:00 p.m.;
2) Temporary waiver of Palm Desert Municipal Code (PDMC) Section
11.01.080.0 (Erection of Advertising Signage in Parks);
3) Temporary waiver of Palm Desert Municipal Code (PDMC) Section
11.01.080 (Prohibited Conduct Generally in City Parks, Item Q — Vendor
Sales);
4) Temporary waiver of Palm Desert Municipal Code (PDMC) Section
11.01.140 (Amplified Sound).
Strategic Plan Objective
Approval of the 2017 Tennis Expo at Civic Center Park Tennis Courts event would
impact the following Parks and Recreation and Economic Development priorities as
specified in the 2013-2033 Strategic Plan, Envision Palm Desert— Forward Together:
• Strategic Plan, Parks and Recreation Priority 3: Make recreational and
exercise opportunities available in all public spaces.
• Strategic Plan, Economic Development Priority 3: Create and attract
entertainment and events to enhance and expand the Palm Desert economy and
lifestyle.
Staff Report
2017 Tennis Expo at Civic Center Park
Page 2 of 3
January 12, 2017
Executive Summary
Approval by the City Council would allow the 2017 Tennis Expo at Civic Center Park
Tennis Courts to be a wonderful way to energize and educate our residents by
encouraging participation in healthy activities and educational seminars. Ultimately, this
would serve to improve the overall well-being of our Palm Desert community as it
relates to the sport of tennis.
Background
Staff was approached by Ms. Edna Carlson with Pete Carlson's Golf & Tennis about
producing a one-day tennis expo at the Civic Center Park Tennis Courts that would
serve to bring the tennis advocates in our community together for a fun day of learning
about the sport of tennis and related offerings in our city.
The proposed event is completely contained within the Civic Center Park Tennis Courts
and would require no road closures, traffic control, or police support. There will be no
charge for general admission to the event and, if approved, the event producers will
book four of the five available courts through the Desert Recreation District, leaving one
court available for recreational use. The event will be completely orchestrated by the
event producer, keeping the DRD and City staff apprised of evolving plans and logistics.
One of the objectives of the Community Development Department is to see more events
such as this come to life in our park spaces that serve to bring community members
together under a common goal of healthier, happier living through athletics. Below,
please find a brief overview of details and scope:
• Event Producer: Pete Carlson's Golf& Tennis VP
• Purpose: To have people of the community demo tennis racquets and to introduce
people in the community of all ages to the game of tennis.
• Vendors: Pete Carlson's Golf& Tennis
• Manufacturer Representatives Involved: Prince, Wilson, Head, Babolat and
Pickable.
• Demo: Attendees will have the opportunity to demo the latest in tennis racquets free
and have the opportunity to purchase merchandise at a discounted price. There is
no admission fee for this event.
This event will come at a perfect time during the year when the BNP Paribas will be
going on in the Valley; therefore increasing potential attendance and interest. The event
producer is hoping to create something special serving our community and educating
the public about the sport of tennis.
Fiscal Analysis
There is no fiscal impact related to staff's recommendation.
Staff Report
2017 Tennis Expo at Civic Center Park
Page 3 of 3
January 12, 2017
Submitted By:
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Ki berly Warpi ski, Manag ment Analyst
Reviewed:
Ryan Stendell, Director of Community Development
Approval:
Lauri Aylaian, City Manager