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Home My WebLink About2017 PD Century Bike Ride - 11-11-2017 XHJ CITY OF PALM DESERT SPECIAL PROGRAMS DEPARTMENT STAFF REPORT REQUEST: Approval of the 2017 Palm Desert Century Bike Ride SUBMITTED BY: Amy Lawrence, Management Analyst APPLICANT: Shadow Tour, LLC Mr. James E. Knight 3840 Elijah Court, Unit#811 San Diego, CA 92130 DATE: January 26, 2017 CONTENT: None Recommendation By Minute Motion, approve the following: 1. The Palm Desert Century Bike Ride on November 11, 2017, at University Park; 2. Road closure at University Dr. from College Dr. east to west and southbound lane closure of College Dr. between University and Frank Sinatra; 3. Temporary waiver of Palm Desert Municipal Code (PDMC) Section 11.01.140 (Amplified Sound in City Parks); 4. Temporary waiver of Palm Desert Municipal Code (PDMC) Section 11.01.080 (Prohibited Conduct Generally in City Parks, Item Q —Vendor Sales); and 5. Temporary waiver of Palm Desert Municipal Code (PDMC) Section 11.01.080 (Prohibited Conduct Generally in City Parks, Item W — Possession/Consumption of Alcohol in City Parks) pursuant to PDMC 9.58.040. Strategic Plan Objective Approval of the 2017 Palm Desert Century Bike Ride would impact the following Parks and Recreation and Economic Development priorities as specified in the 2013-2033 Strategic Plan, Envision Palm Desert — Forward Together: • Parks and Recreation Priority 3: Make recreational and exercise opportunities available in all public spaces. • Economic Development Priority 3: Create and attract entertainment and events to enhance and expand the Palm Desert economy and lifestyle. Executive Summary Shadow Tour, LLC, is requesting approval to hold their 7th annual Palm Desert Century Bike Ride, on Saturday, November 11, 2017, at University Park. The event draws hundreds of people each year from all over the United States and Canada. Event elements include live entertainment, expo booths, and a beer garden. Only a small portion of the ride takes place in Palm Desert as it leads out to other Coachella Valley cities and as far east as Chiriaco Summit. The applicant will be responsible for all event costs (i.e. police services, traffic control, etc.); and as such, there is no direct fiscal impact to the City associated with this request. STAFF REPORT APPROVAL OF THE 2017 PALM DESERT CENTURY BIKE RIDE JANUARY 26, 2017 PAGE 2 Background Mr. Jim Knight of Shadow Tour, LLC, is currently planning the 7th annual Palm Desert Century Bike Ride. This event brings hundreds of people to Palm Desert from all over the country, consistently selling out the Homewood Suites (host hotel) and nearly selling out the Hampton Inn, and provides increased sales to numerous local businesses. Last year's event demographics reflect that the 436 registered riders came from 19 U.S. states (including California), four Canadian provinces, and the United Kingdom. Event feedback from the riders, hotels, businesses, and police department has all been very positive. This year's event will again be held at University Park and is scheduled for Saturday, November 11, 2017 (second Saturday in November, which is same day the event is held annually). Event setup will begin around 8 a.m. on Friday, event activities will begin at 5:30 a.m. on Saturday, and cleanup will take place around 6 p.m. Saturday evening. As with previous years, a DJ will start making announcements and alternating music sets around 6:30 a.m. At 11 a.m., depending on the event field size, there may be a small band for entertainment. As a result, staff is requesting a waiver of PDMC Section 11.01.140, Amplified Sound. (Note: music is more for background entertainment and announcements and has not generated any complaints from residents or businesses in the past.) Additionally, as in years past, the applicant is proposing to have expo booths for sponsors and exhibitors with 10'x10' pop-up canopies to promote and sell products. As such, staff is requesting a waiver of PDMC Section 11.01.080 Q, Vendor Sales. Following the recent trend in recreational events, the applicant is requesting permission to set-up a gated beer garden during the event, which will require waiver of PDMC Section 11.01.080 W, Possession/Consumption of Alcohol in City Parks pursuant to PDMC 9.58.040. If approved, staff will ensure that the applicant obtains the proper permits from the Department of Alcohol and Beverage Control (ABC) and works directly with the police department to secure the required public safety services that go along with serving alcoholic beverages at these types of events. In 2016, the applicant worked with the Coachella Valley Boys and Girls Club as their volunteer base and official event charity and plans to work with them again this year. The event, setup, and route are basically the same as was approved last year. Provided below are details from the 2016 ride that are anticipated to remain the same for 2017: The closest occupied residential units are located in the southeast quadrant of University Dr. and College Dr., which is approximately 400 feet from the park. The organizer plans to contract with Homewood Suites (hotel adjacent to the park) to serve as the host hotel and the Hampton Inn as the event hotel. Agreements with both hotels will be finalized at a later date. In addition, the organizer will work with California State University San Bernardino (CSUSB) Palm Desert to obtain approval to utilize the campus parking area for additional event parking if needed. The event's route includes approximately 4.3 miles one-way (8.6 miles roundtrip) within Palm Desert as the majority of the ride proceeds through other Coachella Valley communities, to unincorporated areas at the east end of the route on Box Canyon Road. The ride will have 20, 32, 50, 60, 70, 100, and 130 mile segments with the complete route proceeding to Chiriaco Summit where riders will turn around and follow the same route back to University Park. Following are the sections of the route that are located within Palm Desert, and the street/road closures and other requirements: STAFF REPORT APPROVAL OF THE 2017 PALM DESERT CENTURY BIKE RIDE JANUARY 26, 2017 PAGE 3 Palm Desert Route: • Riders will proceed south on College Dr. toward Frank Sinatra Dr. • Turn left heading east on Frank Sinatra Dr. and proceed past Cook St. • Continue on to Tamarisk Row Dr. • Turn left heading east on Country Club Dr., past Washington St. until riders reach Jefferson. Street/Road Closures and Other Requirements: • Road closure at University Dr. from College Dr. east to west, and southbound lane closure of College between University and Frank Sinatra. • The organizer will be required to notify residents directly impacted by the road closures in advance of the event. • Parking will be at hotels, University Village business complex parking lot area, and CSUSB Palm Desert campus. • Police officers and Citizens on Patrol members will provide traffic control to assist riders out of the city limits quickly and safely. On the return, police officers will be present along the route to ensure riders are obeying the rules of the road. • The organizer will relay to all riders before and during the event that safety is the number one priority and traffic laws shall be obeyed at all times during the ride. • City staff and police will work with the applicant to mitigate any traffic related issues as the event date gets closer in. Fiscal Analysis: There is no direct fiscal impact to the City associated with this request. The applicant will be responsible for all costs associated with the event, i.e. police services, traffic control, etc. Submitted By: Amy La r nce, Management alyst Reviewed By: Frankie Rid le, Director of Special Programs Rudy A sta, Assistant City Manager Approval: ,-- -1.:>_„---,,,,e- Lauri Aylaian, City Manager