HomeMy WebLinkAboutC36310 - 2018 Fashion Week-Food & Wine Festival�ITI� �� ��4�M DE��I�T
��Q�]�N11� DEV��OPMENT
�7�IFF REPORT
���UE��: ���V�ID��iATl��I �F A �P��S�R�HIP REC�iJ��l` F��C
�A�FiION i�1f�E�i EI PA�E� AND �ALN1 DE�ERT FO�� & V1fINE
FE�TI1lAl. �0� 8 AIVD R��AT��} E11E�1T AUTH�RIZATI�lV�
��1BN11TTED BY: T'F�arnas �o�le, Touris� & N1a��Ceting N1�nager
Ruth Ann �rlaore, E��nomi� Dev�lopment N1ar�ag�r
DAT�: ,luly 1 �, �017
!
��f�TENT�: �Q18 Fashion iN�ek �I Paseo and Pal�n Desert Faod 8� V�f in�
Festivaf �ponsorshEp �lgreerr�ent '
Fiv�-YeaE Plar� �
�0�� F2�shion �Veek EI Paseo Re-cap
���7 Palm ��esert Faod S� 1+Vine FestG�raf Re-�ap
, Recommenda��on
By N1inu�e N1o#ior�: '
1. Approve a fave-�+ear sponsorship agreernent with annua! funding af
��00,00� fb��Fashian W��k �I Pa�eo and far Palrrk bes�r� Food S� 1Nine
Festival; 2
�. Ap�ro�r��te ar� additional �75,�0� from Unol�ligated ��€�eral Fue�d� to
�amrn�nit� �ponsoeships for the Fiscal Year ���7-�Q18, Ac�ount �1fo.
1� 0�416-4�0��0�. �ur�en� fundir�� in the accou�t is� ����,00� �nd #he
2�dditional �ppropria#ian will bring t�e tota� funding �o ��OO,O��x
�. Au#h4r�ze th� use o# tY�e narth side of'�h�dow Mountait� Lane b�hir�d TE��
� ardens f�� val�t p�rking;.. . . -.
4. AutF�ori�e waiving of all �ity-a�sessetl pe�'rr�i# and �inspectio� fees
pertaining fo tl�e ever��;
5. �utho�i�e t�� h1la�ror to execut� �h� sp�n�orsY�ip agreem�r�t and a�low the
�ity Attvrney to make r�on-sub�tar�tiv� �har�ges.
�
�#aff Report
FasFiion Week ar�d Faod & Wine Funding �018
�luly ��; ��1T
P�ge 2 of 7
��rrre�tly, ����,OpO i� avail�bl� �n
#�e Fis�al 1'ear��017-�Q18 budget.
ap�roval af the m�ti�n.
�tra#eqic Pran �b�e�tive
the spproved �ommunit� �p�ns�r�hip� Accaunt af
An additional ���,000 �ap�ropriatior� is r�eeded for
Fashior� Week ER Paseo and the Palm �e�ert Foad & Wir�e Fe�tival contrib�#e to both
the.E�anomic D�ve�opment �nd Tourism ���rc� Niarketing elem�nts of the �it� Envisi�n
�aEm De�er# �trategi� Pl�n. �p�ci#icall�, event cre�tion �ontribu#es to: �
F�rfority �la. � of the Economi� D��relo�ment eleme�t �-Create �nd a�tr�ct
er�tertainrner�t and ��rents to en#��r�c���nd exp�nd the Palrn Desert
econorriy and lifest�rle; an�l
Pri�rity No. � of the A+1ar�Cetin� ar�d Touri�� el�ment —�Gro►v exEstir�g event�
�nd c�evelop rteuv even�s ta�er�ha��e the r#esirabifit� of Palm De�ert a� a
��a�-ro��� des�ie�atior�.
Exe�utive Summary
,��proval �# the �bove re�ommer�dations wil� provirle f�r a fiv�-year fundie�g cammitment
for Fashion V1fe�k �I Pa�eo a�d Palm Desert Food 8� U�l�ne Fe�#i�2�1: This will allaw for �
stabilized funding base far the events while �I�ow�ng� Paim �prin�� Lif� to attra��t
additiartal spon�arship to �r�w the events.
�ommittee Recomrnenc�a#ion
Th� Hotel S� �i�n�tur� Event �ommii#ee revi�wed the r�s�lt� �s�e attach�d re-caps} of
th� 2�1 � Fasf�ior� V�leeGc �I �Pa�eo and Pa�m D�sert Food & W�ne Festiva� on .lune �,
�0�7. Di�cussion b� the�cor:-trr3ittee focused or� th� critical impartance af craftir�g a
r��lti-�reaf �por��orship agre�men� wi�F� P�L as a means o� provi�ing � stabie buc�get
ti�at would suppar# the five-�ear plan presentec� b}� P�L #o the ��o�rrYi�tee. l���the time of
the pr�sent�t�on t�ere was no ciear finan�i�l sponsorship request brought ta the
committ�e. The r��art .wa� received ar�d fil�d with �ongratukations to P�L on the
successf�t events. -
Backaro�and
F�s�i�r� Week L�� Pasea �+egar� in ��QB with t�re� �vening fa�F�ior� shows I�eld in M���h.
The w�ek was strate�i��l�y �i�l�ed be��t�se i� �ell betwe�r� tw� malor �vent�� ir� t�e
valley, �he BNP ��r+bas �ennis To�mam�n� �nd the Kraft fVabisco LPCA �Yiarn�ior�ship
�r�ow the �NA tnsp�r2�t�on�. Th�� choi�e ��rair�s competitian with either rnajor�ever�t, while
�t�#f� Report
FasF�i��r W�el� and Fo�d 8� 1+Vin� Funding �018
July 1�, ��1� '
Pa�B 3 of �
�ncour��ing vi�itars ta extenr� #heir stay to at�end t�e��how� and r�t�il eve�ts�in Palm
Deserk.
�ver th� �e�rs, ��shio� 11Veek EI Pasea I�as grown fr�m #hree �ver�ir�gs. to ei�ht
da�rslev�r�ir�gs of �pec�a4 events, hot€� wit}�in #I�e tent �nc� throu�Y�out stores on EI
P�seo, and is now� knawn as the larg�st F�shio� 1�Vee4c� event or� the w�st c�2��t. �l�t
�nly doe� t�e event comprise eight f�ll nights, b�t r�ore pe�ple at�end Fashion Week �I�
Pas2o tYt�rr sirx�ilar� s}�ows �in Los Angele�,� Phaenix, �an Diego, ��r� Francis�o or�
Portla�d.
In �DiT, tot�l �ttendance was up for bot� events, .y��r-av�r-y�arr althou�h Fashiar�
W�ek has� plateaued ir� a#tendance due to �he curren� �or��tr�ir�ts of tent �ize anrl
�umber�of r�ight� �or events. While Fashi�r� Waek a�ttendance ma�r not increase with�u�
,�dditiana! r�igl��s, there are several vwa}�s it car� carrtinue to e�cpantl �ts�ir�#I��r�c� to brand
Pal� Desert and EI P�s�� a� a� fashior� de�tination. �
��� f�llow�ng are highlig[�t� of the res�lts for e�ch �ve�t.
Fa�hion VYeek El Paseo
• Total attenrlanc� far Fashion 1�Ueek EI Pas�o was 1�,�01 for th�. t�nt event�r a
1 Q°l� inCr�ase�ov�r ��� 6.
*�f the 1�,�01 in �ttendan�e, ��°l� were fram out af #h�e �aa�he�la Val�e� and
17°l� ��tx�e �o the area s�eci�icall�r �or Fashion V1f�ek.
• Local��fnari#i�s re�e�ved over $11�,��� as a result of #�ei�' parti�lpatCo� in F�sh�ar�
W�ek �ctivitie�.
•�Viedia �overage resulted in ��,117,84� impressions with a value a# tno�e tC�an
� 1 �,$0�,0��.
The overall eco�omi� impact, �est3ma#� is calcula#�d ta�in� a:formula fram tha Cre�ter
Palrr� Sprin�� �onven�ion ar�d Visitors Bure�u} �r�ras $�,��4,�4� in �0�7: .
��Irr� D��er# Foad $ Vh�i�e Festival
� Totaf �ttendance for �Palr� Desert Faad $� 1+Vine wa� 4,�30, a�7:7°lo in�����e
over �016. �
•�f t�� 4,��� in attencfance, ��°lo w�re fror� out of the.�o�chell� Vailey and��5°!�
came #o th� area specifical[�r f�r Foo� � VVine.
�t�ffi R9por�
Fashior� �+V�ek an� �ooc� $� Wit�e Fundir�g �418
July 13, �0��
Pa�� � of 7
• L�cal ch�ritres re�eived av�r �,i�,7f� as a result of �heir.�participation in Food 8�
�Jtifine a�tk�i�ies.
� Medra �ove��g� re�ulted it����8,�58,505 impressi�n� with a value at more th2�r�
,$�J,�JOOxL+��.
The �verall economic impact, {e�tir�ate is cal�ul�ted using a formu�a from the
���ater Palm Sp�'ings.�or�ve�rtior��and 11�si#��� Bureau} w�s �1,1��t�92 i�r �017.
D��cussior�
The Pa�m Desert Food & Wine ��stRval has grown in stature and pres#ig� #�rough ��s
alliance witF� t�e James Be�rd Fo�nda#ian. 1�� 2p17, base� an �its r�put�tion and th�nk�
to #he �undrng �ay th� �ity, tFie event se�ur�d Cail �immon�T a perrnaner�t judge on
BRAII�'s �mmy-wir�ning series Top �he� an� a cantributor to Foo[I c� lNr'r�e, a� wel! a�
a��evy of top-rat�� �hef�,���ncludiri� �elebrity �hefla�thor �ale �rar�d, Broak VVklliar'�son
w�n�er of season 14 of Top G`#ref and Aa�ki �e��eri�, host �# t�e Food Network's Aar#r
Party A� the t�tle ��aansor, the �ity o� Palrn Desert is �rominentl�r featured ir� �II mec�i�
�nd marketing.caverag�.
�oor'di�rated b�+ Paim �pr�ngs Life �P��� ir� �01 �, Fa�hian 11Vee�C EI P�s�o �e�e�rated its
thirteer�th �r��r at�d P�Irtj Desert Food 8� Wine Festiva� it's seventh. TJ�is ur�s tY�e �ecar�d
year for boti� �v�nts to be held �top�Ti�e C�rr_iens on EI Pas�aTs par��ng:struct�re. TY�e
new ver�ue �n�e �gain elicited � favorabl� f�s�on�a frort� atten�ee�, wha expr�ss��
tha� the n�w Io�atior� elevated ti�eir expe�ience of th� �ver�t. Based on �t#endee
feedb��k �nd averall.Ece�r p�rformance�indi��tors, �017 proved to be a�banner y�ar #or
bath Fa�hior� Wes�C and Fo�� & iNine. -
Thi� p�rform�r��e w�s in I�rge part made po��iC�le b�r #he �it}r"� in�rease� �0� 6
s�onso�ship of $��D,O�p for the �or�bined even�s. It �is �taff's o�ai�iar� tha�t P�L
strat��i�a��y�sper�� the additiona! fund� t� el�vate �ashior� 1+Veek �rtd Food�S� V�ltne �n a
w�,� th�� positions bo�h ev�nt� ta beg�n ta realiz� the.tremendou�� potential that th� �it�
I��s lo�g h�op�d tk��se everit� would �ttain.
1+VitY� tY�is �einvi�orat�d yea�r as a baseCir�e, ��L ha� expre��ed it� int�nt to continue to
�levate and grow both ev�n�s, and �here�afe is r�c�uesting addit�on�l #undin� �Iong with
� �ive-}�ear corr�rnifm�r�t fra� t�e �it�r.
1NY��le i� is diffi�u�t to measure #he a�tuai rever�ue g�nerat�d from direct re#�i1� s��es or
hote! bookings fram 1he ev�nt, the brandir�g of P�Im Deserk �nd Ei Paseo �� a fashian
de�#�nativn �s extensive, v�ith a t�tal of rnare th��n $16 mR�lion fn medi� v�lue prorr�otions
�taff Report
�ashRor� 1+Vee4c ��tl Fo�d & �+V�ne �un�ing ��1 �
Jul�r 13, �017
Pag� 5 �f �
thrau�hout bot� ��liforni�. sr�d tY�e nat�on. Jn a�ditior�, a� tne �it�'s �n1� si�nature
events; F��hion W���C EI Pasea and th� Paim �e�er� Foor1 & Wine Festival had a
cambiri�ed es#[m�ted �conomi� impa�t of rnote than �� mil[�on in �017.
These ev�r�ts are�poised to expand over the next �Bv�C�I ]+e8�rs BS:Hote� P2�s�o �pen�
artd the �ity �reates additiot��l.event spa�e. �taff has worked extensive�� with P�L to
de�relo� a�ive-year stra#�gic grow#h pl�n #or th����rents: Thi� growth include� �ori7e
immed�ate ne�ds suc� as rr�are res#roorns �nd improvec� air �or�dit[onin�, as wel� as
speci�ic goals fa� the fafiowi�g �ive �re�s: ..
+ P�ogramming
• �por�sorshi���and Partnerships
� Mar��tin�, Publ�c Re��tions and �ocia� Media
• Phy��calll�nue
• An�ill�ry Events
�iv�ri the. in�rea�ed cast� of puttir�g an the events ar�d the five-�ear pf�n to �antinue
bui�ding F�shion 1Neek EI P�seo ar�d Paim Desert Food 8� Win� Festival i�to world-
�fass e�en�s, staff recommer�ds a�pproval af th� r�q��st.�or a fG�re-�rear a�reer�er�t w;th a
cambined annual sponso�'ship of ���0,00�.
Nloving forward in ac�ardance with t�e �ive-year.pla�n, �ity.�taff ar�d P�L �re worl�ing ta
increas� th� cachet of th� ev�nt and n�ti�nal atten#iar� b� eie�rating the �evel of
de�Rg��rst se�uring a nationall�r�kn�wn st�list ta c�rate the EI Pa�eo �how, exp�nding
th� Diva package,�wor�Cir�� wit#��Ho�el Pas�o and the JW h�larriott De�ert �}arir�gs Re�ork
on �otel psc�Cage�; and ir�viting digGtal �nfJuen�ers t� a#ter�d �nd writ��about the even�. .
The f�t�re growth in at�endance will be found w�th tl�e P�I� �e�ert �oad & Win�
Fe�ttv�l. Th� �o�l i� to grow ar�d enhance this �vent as the "°mu�t atten�i" �oo�l and wine
ever�t ir� �authem �alifort�ia, T�e o�portunit�r for #his exi�ts wi�h 6o#h the continued
relationship witM tY�e��1a�s-�es Bear� Fa�,nda�i�n and �xpansion of�#�e ph�si�a� �ite.:�taif
is �urrentl�r �n r�egotrat�on with the Hatel Paseo developer to ex�and the Faod S� �+Vine
�xp�ri�nce in#o the ho�a! once i# o�er�s.
�4 numbe� of anci�la�y event� w�re also 2�d�ed to th� ��17 Foad S� Wine s�l�edul�, which
prov�d a�uc�essf�l �a�+ ta increase �oth att�r�dance and reven�e. P�L is �x�mining
wa}r� ta expanr� this s�iccess with Food & 1N�ne as w�El �s Fashion 1rlf�ek.
Lar�er and more prestigiaus events will �ttra�t r�ar� sponsorship� a� �he events
�or�tir�t�e to grow., How�ver, �,s the�� event� grvw, so does t�e �ost required to stag�
th�m. �a�nbined costs for the event� ir� �� 18 '�r� ���cpected to .ex�e�d � 1,000,0�0. fn
20��, �i�y �o�nci� approved 2� �ne-#ime in�r�ase fn tY�e �ity's s�on�arship ta a tatal
$�00,000 �s � respon�e to tF�e in�reased �o�t� af moving th� �vents to the pa�king
stai# Report
Fa�hior� V1�eek and F�od 8� UVine Furld�rlg �0� 8
Ju�}� 1�, 2���
�Page 6 of i
sEructure f�ehind �he �ar�#en� on �� Pa�eo. $ta�f belEeves th�t ��L utilized the ir��reased
sponsorsl�ip in w�y� �I�at fundamer�tally elevated both even�s, puitin� �ther� withiri reach
of breaking throu�h to the r�ext level as rn��sured b►� ��ontir��ed gro�nr�h� 'rn .a#endance,
�ponsorship� and earne� �-nedia. �
Ir► �presenting the fiv��y�ar plan as reque�ted ��r th�. �ity, P�L ha� req�e�ted� a multi�
year cammitment from the �ity. Tafcin� the ��17 �v�nt� as a baseC�r�e, P�Irt� �prrngs
Life has also r�queste�# that.the �ity.mair�t�i� a s�ortsor�hip leve! af ���D,�4� f�r eacF�
o� those #ive �e�rs. This wil� aflow F�l� to solicit further �pon�orships to m�ke p�s�ikale
th� �rowth an� enhan�ements included i� ti�eir five-�rear p�an. � Fnulti-�ear a�reemer,� i�
also f�ten�fed to ��1ow�sust�ir�a�l� growth that will t�elp the lor�g-term visbility of t�e�e
event� and the valu� the}� brir�g to tY�e �i��r. While this Rs �the �ar�e�t event s�onsorship
for the �i��r, aE� athe� �ity-sp�ns�r�d �vents are sf�gular. and held ar� on� d�y. Fashian
Wee�C and Food & iNine encompass nifl� days and �'J �how�, with a medi� an�1 PR
v�,lu� af mor�.thar� �1 fi,���,0�� and �r� e�#ir�ated�e�onorr�i� irn���t of $3,��0,00�.
���part of this p��n, PSL�has e�tabli�hed ben�h�narks �ar each of tf�e five ���rs ir� �he
falEowing area�s:
• Reve�ue
� Ti�ket �ales
+ Attend�r���
; Econornic Impact
• l�edia lmpr�ssior�s an� Dollar �lat�e
�ach �ea�, P�L, wiil re�ort to the �ity its performance �e��rdin� these ber�cC�marks as a
requ�rement of the mu�ti-year agreemer�t. �
�taff will �or��in�e to work uvi#h P�� to further r��ine a��1 deve�o� this �trategi� �lan �v�r
th� nex# five }�ears. Each year, sta�f will. review a�l p�a#it and lo�s t'�por#s fo�` the �vent in
ar�ticipation �f ma�c�miiing the �ity"s f�ve-]�ear�fnv�stmen�.
Fiscal l�naivs�s:
Fash�on We�k E� Paseo and Pa�m D�ser# F�ad &, V�line �e�tival are uni�ue, signature
ever��s f�r Palrr� Das�rt that are perf��tly �im�d to encourage° aut-of-town �g�ests ta
extend the�r vG�Gt t� the �ity and patronize i�� s��ps, resta�ran�s, arad h�tels. �purt�ed b�
the aver �18,�0�,0�� in rnedi� exposure t�a� tl�e �it� re�eives �rarn its sponsorshi� via
adverEising, �u�lic re�ations, anr# anl�ne ar�d direct marketing eiforts, these vfs€tor� help
g�r�erate the safies tax and tr�ns�ent oc�cupanc�r tax revenr�e� th�,t add into the �it�r'�
genera� f�nd.
�taff Reporf
Fashion 1+Ve�� antl Food & Wine Fur�ding ��18
�l�rl� 1 �, �Q� 7
P�ge 7 of ��
Ir, ad�lition, these event� add rx�or�ies back into th� busane�s �ammunity through jo�as,
hotel roorn rentals �an� retai! anc� dinirtg pur�h�ses wi�h ar� estimated �conomic impa�t
of ��,���,0��.
�ontir�uing to_ expand and �nh�n�� th� experi�nce �f t�� F�Irt� De�ert Foad �& Win�
Fe�tiva� will also assist in �re�t�ng � separa�e sig��#ure event apart frorr� Fashkon UVee�C
EI P�sea.��ince the �lient�le are cf�ffer�nt �rorx� �ttendee� of Fa�hian 1Ne�k, it apens the
��s�il�ifit� �� expanding t�e fe�tival, thus �ncrea��n� addition�l t�'a#f�� to our sYropst.
�esta�r�nt� and hotels.
�ta�F re�ommerids a�pr�va�l of t�e above �'notGo�s.
Submitt�d By:
`� '
T�oma� �oul�
Taurisr� & N1a�r�€eting �a�ager
� �
uth Arrr� M�ore ..
�canomic Deve3oprner�� h�lanager
Department Head:
N�arti� Alvare� - —
E��r�orr�ic��Development f�irector
� APproval:
�
� � � � �
La�,ri�A�lai�n, �i�y Nlan��er
Revie�+ed ��:
� -
Ja et oor�
Directar of Fir�an�e
�PONS�R�HIP A�REEM�NT
TFiis �}��nsarship �qgre�m�nt �"�4gr�ertter�t"} is entered �n�o �his 1��h da�r �f Jul�, ��� 7,
by a�nd betwe�r�� #he. �ity �� P�I� D�sert �"��ty°) and Palm �prings �ife �"�antracto�'j.
The �ity an�1�P�fm ��rCn�s Life are sometirr�e� collecti�rel�r ref�rred to in th€s �4gteement
as the �Par#i�s' ar�d ir�di�r�duall� r�ferred ta a� "Part�+." The Agr��m�nt�is �ade in ligl�t
af tFie followir�g �ecitals: ...
R��]T�LL�
Vti1H�R�A�, P�im �prings Lif� wishes �o �re�te entertainment even�s er�#itl�� �'Fashio�
1�Vee� �� P���o" �nd "Pa�m Deserk �o�d & Wit�e Festrval" �the °E�rents"� to attra�t
resid�nts and visitors to Palrx� �esert.
1NHER���, the �It�r desires to s�onsor�#he Ever�ts through f�nriing a portior� af th�
co�t� asso�iate� wktl� the Events.
��VU, T�IEI��F�RE, in �o�sidera#ion �� th� mu#uaf �prat�ise� �et �orth het��in, and in
�ight of tE�e a�ov� R�cit�ls, which �re her�b�r mat�e.a �ar� of�t�i� Agreer�-�ent, the Par�i�s
hereb�r agr�� �s foGlows:
A�RE�M�IVT
�. �erm. The Terrn of this �4gr�err�ent sh�fl be � five-�re�r spansarship
camrnencin� on Jul�r 1�, ���� �r�d con#ir�ue. un#if or �a�on ��mpletiar� of the
Eve�ts in �0��.
�. Re��a�n�ibiliti�s of the..�arti�s
�.1 R��p�nsibiliti�s af �itv. The �i#y shal! po�t��`E�1a Par�Cing" �i�ns on th�
r�o�t�.�ide of ��hadow Nlounta�n Drive adjacer�� to th�.Ca�dens of.El Paseo
for vale# p�rlcing to be prov�c�e� �y the Contractor.
���. �ity �hal! waive afl permit and inspe�tior� fees �sso�i�t�d with the
�ve r�t. ..
�.��ke�aonsibilities af P�Ir'� �qrinas._Lrfe. �'�Irn �pring� �ife �hall provide af�
advertisi��"and tl�e pr�mo�ir�g a� the �ity� of Palrn De�ert within i�s pre-
ev�nt adv�rting, or� site; post-event anr! o�lir�e .�dv�rtisin� as sf�awn �n
Exhlbit A, �tta�hed hereta and incorpara��r� hef�ir�, �except t�a� to #he
extent an�r provRs�on�in atta�hed Ex#�ibit A ca�tr�,tii�t� and cor�flicts wi#h the
provisions �ontained in this�Agr�e�ent, �he provis�ons !n this Agreement
sY�al] contra! and supersede an�r �onflic�ir�g and ��ntracf�cting p���risions�in
�ttacher� Ei�F�ibit A
Paim �pr�ng�� Life will .m�ke �every eftort to contact ar�d includ� ��t�+ of
Palm D�serk re�ta�rant�� and ver�d�rs ir��� the �vents, ir��Gudin� chef
d�manstrat�ons i� the Pa1m Deser# F�od & 1�Vine Fe�tival.
Pafm �prir�g� Lifa will malte eve�y effort ta use �alm Desert hotels far the
Ever�ts. �
Palm SpEin�s life w�l! rr�ake every efifart to meet the Five '�'�ar Plan
B�e�c�rnarks s�o�+n in E�chibit 6, attache� h�reto ar�d ir��or��r�ted herein.
�. �om�ee�sation. The.�ity shall pa� a year[�.sponsorshi� #ee ii� the amour�t �#
$�O�,OOp. The��ayment sYrall be due b� Jan�ary ��� of ea�h �rear�includ�ng
���8, �019, �0��, ���� and �4��.
�. Rerriedies and Termina�iar�.
4.1 Ter�iinat�on #or �ause
�.1.1 R�medies. The P�r#ies.agre� to �rovid� ea�l� �ther wi#h writter�
noti�e of nor�per�orrnance, ur�sati�factary performan�e, or an}+�o�her
dispute arisfng �rort� the t�r�s of �his Agr��rr�ent withir� ten {10��
d�p� o� tl�e deficienc�r or di�pute beir�g`identified. The F�arkies �h�G1
have thirty (3�) d��r� from r��eip# of said written noti�e ta correct
any pertarman�e deficfen�ies. The Partie� may �utualRy agree �n
wri�it�g to �xtend the #€�irty (�0) day �ure period. T�e Parties a�ree
to �oapera�e in goo� faith to resolve any performance �issues� or
dispute aris�ng €rom tF�is�Agreernent. Either Park�j ir� �€ts so�e �n�
absolt�te dis�retion may wai�re a��fault �that canr�ot be �ured.
4.1.� Termin2�ti�r�. In the ever�t any dispute cannot �e reso��+ed �n�er
�ect�o� �.1.1, eack� Party ��tains such I���� �r�d �q�itable reme�i�s
��s it r��}+�have under #�e Eaw ta er�for�e t#�is Agree�nent. If eith�r
Party t�efa�ul�� und�r this Agreement ar�d does rtot timel�r cure. sucF�
d�f�u3t, �he non-de#ault�n� P�rty may te�mi�a�e this �greem�r��
upon �ravidir�g wri�#en r�o�i�e.of terrn�rtatio� af tF�i���4�r�erner�t to the
defaufting Pa�ty, in wnich ��s� th« �gr�emet�t shall #er��nate.
4.�7erminat�on withaut.�aus�: Eit�et Party rr���r #ermina�e this Agree�n�n�
for �ny reason a�c� wit�o�t cause upan at le�st ninety {90) da�rs pri�r
wri#�en notice to #he.o�her P�rt�r. If ei�her Part�+ termin�tes t�is Agreetx�en#,
pursu�r�t to this Secti�r� �.�, the ��#y shall be entit�ed to a pro ra#a�ref�nrJ
of an�r prepafd amounts.
�. Insurar�ce. 1Nit�au� firnitir�g �or��rac#a�'s indemn�f�c�tion of �it�, and prior to
c�mmen�erx�er�# of the �vent, �antra�ctor:sna�l �btain, {�rovide and mair��air��a#
its own �xperrse du�ing �he #�rrn af thi� �ponsors#�ip A�reement, po�i�i�� of
i�sur�n�e of the ��rpe ar�d amoun�� e�e�cribed �l�elo�v ar�d ir� a form tha� is
satis#a�tory to the �it�r.
5.1 �eneral Liability ��s�,rance, �ontra�'tor �hall m�ir�t�fn ��mmer�ial�gen�ral
fiabilit�r in�urance with �o�rerage at least €�s broad as Ins�rance �erv�c�s
�i#i�e forrn �� �� ��, �r� an arr�oun# n�t less th�r�� ��,004,0�0 per
occurren�e, $�1,O�Q,D�� general aggreg�te, for f�odil�r in�uiy, �er�ona�
inju�y, and prop�rky damage, incEud�ng witho�t limitatior�, blanEcet
�ontrac��al li�bility. If �ic�l�ol �s sold during �he permitte�l ��,tivity,
��ov�rage rr�ust ir��iud� fu11 li�uor fi�bility�
S.�Aut�mo�ile Liabilitv In�urance. �o�tra�tor shail maintain au�omobif�
irtsurance at least as broad as Insurar��e �ervi�es �ffice forrn. ��1 00 �1
cavering t�odily i�jury ane� propert�r d�rnage #or �II activities o� t�e
�ontrac�or ari�ing out af or iri �on�ectior� with Work ta be per#orrn�d un�er
t�is Agr��ment, ��r�cf�d�ng �overage for an�r owned, hired, nor�-owr�ed� or
rented vehic��s, i€� an amount no't less�th�n �1,�00,000 comt�in�d sir�gle
limit f�r �ach �ccident
�.� Workers' �am�en�a#ion Insurar�ce. �on�ractor s�all ma�ntain. 1Norkers°
�ompens�tian Jnsurance �$tatutory Lirr�it�) and Employer's Lia�iCity
Insurance {with Jirni�s �f .at least $1,0�0,��0}. �or��ractor shall �ubmit to
�it�, afang wi�h #�� �erk�fica�e of �r���ran��, � Ulfaiver of �ubroga#i��
endo�semer�t �r� favor of �it�r of Paim Desert, it� o�ficers, agent�,
empfoyees �r�d vo�unte�rs. ..
�.41.1r�I�re��a or �xces� �.iabilitV Ins�rance. �ontractor �na�r apt �o �tili��
�urnbrelJa or �x�e�s �iability �nsurar�ce ir� m�etii�g in�uran�e requirements.
In s��h �ir��mst�nce�, �ont�'a�tor sMa�i ot�tair� and maint�in an umbr�lla
or, ex�ess [iability �n�uranc� poli�� wifl� limi#s of na# fess tl�an 4,�}OO,��Q
th�t will pra�ride badil�r injury, �aer�onal�injury and pro�ett�+ darr�age li�bili-t�r
�overage �t lea�t as bro�c� as t�� prirr�ary ��av���ges se� forth ab�v�,
in�luc�ing �omrnerc��l gener2t� iiabili�y and er�}al��re�'s li�bilify: �uch polic�
or po��cies shaN inclu�l� t#�e foliow�ng�tetrns anc� conditions:
* A�iro� down �eat�r� requiring t�e�.poli�}+ to resp�nd if an� primary
insurance tEiat woulc� o�Y�erwi�e ��ve appfied proves t� be uricoll�c�ibl�
Rn whoie �or rn part �or an�r reasont ..
• P�y ar� beh�lf of wording as oppo�ed to r�im�irrsement;.
• �or�cur�en�y �f�eff�ctive d�te� wrth primary �olicies; �rtd
• Pol�cies �hall "#ollovv #or�n" ta the underlying prim�ry poli�ies.
• Ins�red� �nder prirrrary po�ici�� sha!! �al�o be ins�reds und�r the
umf�re�la or ez�es� poli�ies �
6. �tF�e� Provision� �r Rec��rir�m�r�ts.
�.1 Insurance for �ubc�r��ractors. Afl su��on#�a���rs shal! be ir��lucled as
add€�ional i�s�re�ls ur�[!e� the �on�rac#o�s palicie�, or �he �ontractor shrall
be respon�ible far ca�sin� �ul��ont�'a�tors� to purchas� th� appropri�te
insuran�e in compl��n�e wi�h.the terms af thes� In�urance Requirern�r�t�,
in�fudir�g a�lr�ar�g the �rty �� an A�d�tianal Insu����t� the �ub�ontr�c�ors'
�O�1C1$S. - .
�.�.�roof of In�urance. �or��ra�tor shall provide ��rkifi�a�es of insurance to
�ity as evide��e of �he�rn�urar�ce cov�rag� �equir�d herein, aiong with a
waf�er �f ��brog�t�an e�dor��ment �or �+orkers' compensa�ion. In�ur�nc�
�ertificates �r�d �nc�orsernent mu�t be a�proved b�r �it�r's� �isk Manag�r
prior to camrn�n�ement� of the event.
6.�DuratEon �# �ov�ra�e, �ontr�ictor shall� pr���re anc� mair�t�i� �or the
dur�#ion of �he �on#ract, ir�sur�nce aga�nst �laims #or i�j�r�es ta persons a�
damages� to propert�, which may �rise from o� i� cor�r�ec�ior� with �the
p�rformance of tY�� Work Y�ereunrler b� �ontractor, I�islh�er agents,
repr�ser�ta�ives, em�l��rees or sub��ntra�tors, �
�.4A����table In�urers: All insurance poEicies shal� be �ss�ed b� an i��uran��
�ornpan� cu�re�tay authari�ed �y the Insurance �orn�is�ianer #o tr�n�a�t
busrness �� irrsurance �r� the �tat� of. �aliforr�ia, with a� �assigr�ed
p�l�cyhal�lers' F�at�ng �� A- �ar higher) �r�d Fir�anc�af �ize �a�egory �lass
111! �(or lar�er}� ir� �,c�orda��e with #he �atest edi#iar� af Bestts �ey R�tir�g
Cu�cl�, unless �therwi�e appraved b�r the �ity°s t�isk N1ana�er.
6.�1+1faiver af �ubraaa�ian. A�I insur�r��e c�v�r�ge mair�tair�ed or �rac�red
pursuant to �his agreem�nt sh�lE 6� er�dorsad to waiv� s�E�ro�ation
again�t the �i#�r of Pafm Desert, its e�e�ted ar appoir�te�1 off�c�rs, �gent�t
off�cia�s, erx-rplo��es and volun#eers or sha�l �pecifically �llow.�ontract�r or
ather� .p�oviding insu�'�n�e eviden�� ir� �or�-r�l'rance with tF�e�e
s�ecifications #o waiv� their ri�ht af rec�v�ry pr�or to a loss. �ontractor
hereb�r w��ve� its own rig}�t of recovery agair�st �ity �# Palr� �e�ert and
sY��ll rat�uire sir�ilar writt�n express waivers ar�d �nsursnce ��au�e� fr�m
e��h of it� subcontractors.
6.�Primary and t��n-�orrtribu�ina In��rance, �II in�ura�n�� �o�rera��s �h�ll
�e �r�mary an�J an� other ins�ara�ce, cieductibl�, or ��If-insuran�e
�-naint�i�ed by the indemn�fRed parties sh�[a r�ot �or�trib�te with #his prima�y
insurance. Palicie� shal] car�tairt or be endor�ed ta �ontain such
provision�.
B.7Additior�af In�u��e�--�ta���. Cener�►! liability, A�tomobile �i�bilit�+T ar�d if
app�i�af�l�, Palf�,tiar� L���iji#�r, p�licRe� shail pravic�e, or be .��[lorse�l t�
provide, that the �ity �f P�Irn�Desert and it� afficers, afficials, ernpl�jr��s,
anc# ag�t�ts sF�all be ad�itior�a� in��areds wi�h regard to li�bility �nd defense
of suits��r �I�ims �risiny aut af �he perforrrra�ce of the A�r��ment, ur�der
su�h pali�ias. Thi� pravisi�r� shall also. ap�l�+ to any ex�ess li�bility
poli�ies. �
�.8Ac�dition�l Ins�rance. �oniract�r sha[� ajsa �r��ure and rnaint�in, at �ts
owr� cast and exp�nse, ar��r additior�a! 4cinds �f ir�surance, which ir� it� own
�udgment ma�r be �ecess�ry for�its proper protec#ian and p�rose�utior� of
the �vent.
7, Indemr�if��a#ior�: Pal�n �pring� Life shall ind�mr�ify, defent�, and hald
harrr�les� the:�it� of Palm D�s�rt, it� offi�e�'s, ��ficial�, ert�pko}r�e�, and agent�
f�'om �ny and afl lo�s�s, costs, e�€pen��s, �faims, liabili#ie�, actions, or
damage�, in�ludir�g ii�bility for inju�ries #o a��+ person or pers�n��ar damage to
property arising at an� time during ar�cV�r 2�risin� o�t of � or i� an� w��r
canr�ecte� wi#h �antra�a�"s activities und�r the. terms o� t�iis ►4greerne�t,
ur�le�s �ole�y �au�ed b�r ##�e gross�negligen�e or willf�l miscandu�t of the ���jr
of F'alrr� Desert, its of�icers, o�fic�a�s, empla�rees, or agents.
7.� �o�'�e f�+laieure. An�r c�efa� ar fail�r� ir� the p�rforrr�a�ce b�r ei#her party
Y�e���nder shal! be ex��sed if and to t�e �x�tent ��u��� by oc�urrenc� o� a
F�r�e Nl�jeure. Force E�?a�eure shall m�an a�au�e ar event tha� is
beyortc� the rea�or�a�le c�r�#rol af �h� party ciaami�g For�e h+laje�r�. Force
1�1Jajeure inc�ud�� b�t nat Eamited tat act� o# �od, fir�s, �I�ods, rain, he�vy
wi�d, ear�hqi,�k�, e�cplosion�, �iat� wars, salaot�g�, terrori�m,�van�la�i�m,
accidenk, restrair�# of �ovemrn���, govemment�l act, i�Jur�ctions,
destruction of site and other l�ke ev�n�s, �n tl�e ev�nt �ity E���� �civanced
fur�ds for the spo�s�rship to the ex#ent n�t s�tili�ed d�rectl�r f�r th� ev�nt
ar�y unused porkion shafl be retumed.
�, fVoti�es. UV�er�ev�� it sh�l� be nece��ary f�r �it�er:Party to s�rve r�ot��e on
the othe� r���rdi�g �his Agreem�nt, �u�h noti�e shalf � be �erved either in
persan, b�r certi#ied maif, re#urrr receipt reques#�d ta the'addresses �elow.
�ity: �it� ofi Palrn De�ert
� Palrn Desert �ivi� �e�ter
7�-�10 Fred 3NarEng Drive
Pa�m Desert, �A �2��4
�0.ttn: �ity �ler�C
Palm ��rin�s Life:
�alr-r� �pri�gs Life
�0� N. In�i��n �anyon Driire
Palm �prir��s, �A ���6�
Att�: f1+lid�ael M�
�uch noti�e sh�k� be� d�emed rr�ade w��n �ers�€�all�+ dalivere� or when
mailed, fort�r�eig�# ��8� hours afte� de�osi# in th� U.�. Mail, first class
po�tage prep�id snd addres�ed to the P�rty a� its �app�icable �ddr�ss.
��t��l n�#ice �hall be. d��emed �dequ�te n�ti�e on the �date act�ral nati�e
��curred, rega�dle�s of the me�h�d of ��r+rice: . .
8. Le�l�l_�ost�. In the �v�n� of any �egal actian between the �it� artd Palrn
�prings �.ife arising out of �he o�aligations a# �he Pa�kie� pursuan# to this
Agreem�nt, the prevaaling Pa�#� will. be entitled to pa�rrr�ent aF its cost�
and expense�, ir�c�uding its reaso�ab�e attor�eys' fees.
1�.�indi�� E#�ect. �u��e�sors. Neit�er Part�r shall a�sign or t�an�fer, either
dfr�ctl}� ar b�+ apera�i�r� �# law, �his �greement or 2�n]r ir�te�'�st herein
without the priat°written �onsent o# the �#her:Par#�+, wni�h may be gfv�r� jn
s�ch Party's sole and absof��e discretion. �n�. atteEnp# �a do so �halE be null
and �oid, and ar�y a�signe�s or tr�r�sferees �ha�l acquire r�o: right or intere�t
by reasan o# such 2�tternpted assi�nrnen# or transfer.� ��is Agr�ernen� s�ia�ll
bi�d �rtd inure to the t��rt�f�t of the Partie� �nd th�e�r respe�tk�e heirs; lega�
repre�er�t�#�ves, suc�essors �nd as�igns and all af th� Parties �F�er��o sh�ll
be lointly a�d s�v�rall� liable �nere�nd�r,
� 1. �oun#ert�ark�: 7his �Agreemer�t may I�e exe�uted in caunterp�rks ea�h; �f
whi�h sF�alC 1ae�deemed ar� orig�nal and �li of �ruhic� tog��her sha�l �o�stitute
an� �nd t�e sarr�e �ir��trument whi�h shall t�e �indin� u�ar� th� Part�e�
no#wi�hstanding #hat th� ��r�ies �'nay not be si�r�ataries to the sa���
counterpart or �o�r�terparts. The P�rtie� ma� �ntegrate their respe�t��re
�our�terparts b�r atta�l�ing the signat�re pages af each separate coufl#�rpark
to a �ingle coUnterpar�.
1�.Furt�er Assura��es.. V1�henever requested t� do so by the o#he� I�a�#�,
�ach Par�y shafl execute, ac�tnow�edge, anc� �ieliver an�r further
�onv�]r�nces, ass�gr�ment�,. confirmat�ons, s�t�sfa�t�ans, refeases, pawer� of
attorne�, instrurnents. of further a�stiran�e, �ppr�vaEs; conser�ts, an� an�r
do�u1'�en#s t�at are. ne�essa�-y, expe�liertt, or �r���� to cample�e�ar�yti�i��
con�empiated by this A�reement. �r� ac�drtion, each P�rty sha�3. do an�r otY�er
�cts and execute, scknowledgez and deliver an�r requ�s#e�� �ocuments in
orrler �o ��rry ou# tC�e intent ar�d purp�se o#�#his Agre�me�t.
1�. Nlodifi�a�ion�. AIf I'YIOC�IfCC3t[O?l3 to #his �gr��m�nt rnus� be�. in writin� and
�igned by the Pa�tis�.
�14.Third-Par�v Aic�h�s. Notl�ing �n #his �greernant, expres� or irnplied� i�
�ntended to confer upor� any person, �t�er than the Parties �nd their
re��ective suc�es�ors and assigns, ar�� right� or remedie�.
1�.�ove�r�ina L'aw: �f�o�ce of lfenue. �is Agr�er�ent sf�a�l �e g�vemed and
��r�strued in a�carda�ce wi�h Califarnia law, in�i�rding the Fair Pof�tica�l
Practice� Act of �1 �7�. 1lenue shal[ b� Riversid� �ount}r.
�fi.�everabilitv,.If an�r provisi�r� of this:Agreement becomes or is r���lar�d b� a
cou�k ta b� ill�gal, unenforcaabCe or void, that cl�use wili be omiYt�d and ��e
remair�der of ��he � A�re�ment wrll con�inue in full f�rc� and effect. �uch
holding �ha�l ir� r�o wa� affect the va�i�ity �r enfor�eal�ility of this Agreer�ent.
17. En�ire �#qre�ment. Thi� Agre�men� i� the entire agre�rner�t. betweer� th�
Parties a�� s��ersedes any prior or �or��err�poraneous re�r�s�n#a#�on�,
und�rstandin�� or agreernents, whetherwri#ter� or or�l.
18. UVaiver af Jury Tri€�I. The Parkies spe�ifi�a�l}+ waive an�r right to tr�al bY ��rY. in
�r��r �o�ar� with respect to an�r �antract�al, �arkEou� or statut�ry �faim,
c�unterclaim �r �r�ss cla�irn a�ain�t the other aris3ng out of �r �onnect�d �r�
an�r wa�. to. this Ag�eer�ner�t be��tase tF�e Par#ie� Ytereto, both af wi�om are
repres�nted b� caunsel, believ� th�t th� cornplex carr�mer�ia� and
professior�al �sp�cts �f their clealing wi�h ons �no��er �ake a ju�y
determ�nation nei#her tle�irable r�ar appropriate.
IfV VUIT�lE�� 1+VH��E�F, th� Parties� hereta Yiave e�cecu#�d thi��Agreement
as �# the date f�r�f hereir�above w�itten.
�ITY �F PA�1�1 QE�ERT
Jan Harnik, Ma�ror
AiT�s�;
i�a�helle D.:�C�assen, �it� ��erk
PAL.N1 �PRIfV�� LIF�
MaC�aei ftillatth�WS
�4pprov�d�As T'a Farm:
Robert Hargr�aves, �it�r�At�orne�r
ExhiE�i
�ponsor�hip Agreemer�t
F�shion 1Neelc �I Pas�o
Fand � Wi�e ��stival
This sponsors�ip �greement is r�ade betw��r� ��esert �ubli�atia�s, Inc: dJb/a ��Irrr.Sprrrrgs
L�fe �nef �he ���y of Pa��n D�s�rt, �aliforni�, l��A �(�ar�ies) for t�e exclusive purpose �f
de�lnlr�g #he �k�li�atiorrs of bath Parties�Er� Fulfll�ing��he "W�jcami�� �pa�sorship"'�befng
p�r�has�d,�or Fasi�ian Week EI P��eo and.Food &�Wine Festival {Events} E�y The ��ty o��P�1m
Desert. llnder t�is �greement;.Pa1m .5prr`ngs Lr��.sha�l �rodu�ce th� �v�r�ts in the years of.
��18 t�rrou�h��0�� and prov�d� to tli� �ity o� Pa1m De�ert the fallow�ing �early benefits:
FRE EV��VT
� P�Im Desert includ�d Ir� al[ in-a�rd-out of mar�et pub�ic rela�fons eFFor�.
* Palm D�sert includ�d on all in-and-out n� marl�et prir�t oa[fateraE,
• �alrn pesert mentianed f� radio �ds.
+ palm D�sert merttione� ir� teEeviSiar� spa�s.
- Palrx� besert will receive one �ull page in the �I Paseo ��tafogue 2018.
• Fuli pa�e 4 calor ad in the Fashiorr WeelcjF�od �& Win�.OFfl�lal Pr�g�am.
i A p�ge in�the Evenks pro�ram will contafn a w�l�oming letter ��om #he Mayar nf the �ity of
P�Ir��Deser�. -. _. .
i�Pa1m Desert logo/link ora.F�sF�ionWeekElRasc�.com and�Palm�pring��ife,cvm
for or�e year. �
* Palm D�sert I�go on �=blasts �e�t�tv opt-3n sub�crlbcrs.
-�alm bes�rt I�ga an �vents ads Ir�'the �eptemb�r through March Rssues nf�
Pafm �prira�s L1fe.
• P�Irr� Desert IogoJ�ink on events ads fn the dlgit�€ versiar� of P�lm .Springs Lr`�e.
� E+ier�ts�sigr�age at th� G�rdens on EI Pa��o will be headed wftt� a welc�me From t�ie �ity oF
Palm Desert.
��PALM DE�ERT �ogo printed or� �fl tickets.
�Fi �iT�
+ A welcor�ing sign from�the.�ity of P�Im Desert �w�ll grcet t�e att�hd�es at t�e bridge
entr�nce t� t�e venue.
• Palm Desert �ogo �ri all video screer�s �rr r�t�t�on v�rith ather sp�nsors:
• Pafr�r Des�rt faga will�be printeci on the�"�t�� ar�d �e���k" bannee for both Ever�ts at the
t�p of the banner.
- PaCm DeSert Iogo on each of the �laily Events progr�rn�.
i Ten�{1�) secor�d row se�ts for each sh�w wil! be set asf�e��or �Er�f�uencersf s�cial medi�
promoters, city guests� �tc. -. .. .
•.�ix {6) room nights at a hotel wlll be set asfde for the influenc�rs if r�eeded.
� Eight (8} rese�-ved spor�sor. se�t� �to every_ev�r�ing �as�ion �how..
+ Eig�t (8) ticl�ets��� th� �aturda►� �r�d �un�iay Faod & Wlne�ev�nts.
- F4ur {4) rese�rved seats for tt�� �ames Be�rd �uncheor�.
PO�T �V�N7' AND M���
+ Falm �esert lagojllnk on www.sho�el�aseapalrrtdesert.corrti.
•�R�c�p 60 d�ys ��ter c�n�lusiarr �f ev��t. �
ONL��V� AD��RTISIN�
* Fvur �4) PalmSpr�r��sLife.corrr cre�tive har�ner packages -�5Q,Q00 impression� ��ch �= for
�ach o� khe �ive years:
* Faur (4) Palm�pr�r�gs�ife.�am monthly electr�nl� r�ewslet�er ride=alang ads� 3�FSD� op�-it�
subs�ribers for each of tF�� �ive;y�ars.: �
REM�DIE� AIVD TERMILVATIO�I
F2er��dies
- The P�rties agree to provide �ach other wi�h wr�tten�r�atic� of nonperf�rmar�ce,
un�atisfactary perf�rmancef or �ny�other dispute arlsfng��'rom the t�rms'oFth�s
Agreerner�t within �en ��0} days �F the d�fi�ier�c�r or dispute.being ��dentft7ed: The Parti�s
sh�ll have �thirty:{30} d��� from �e��ipt af.�said written�n�tEc� to correct arrd ar�y
perform�nce �fe��i��cies. The Partles may n�tutuafly.agree ko extend �th� th�rty (3�) day
c�xr� period. �he Partles ag�e� to cooper�t��in gaod Faith k� resol�re ��iy perforrn�n�e
iss�res �r �ispute arising fr�m �FiPs Agre�ment. Either Party�in its svfe and absolute
discretion may waive a defa�lt that cannot be ��red. �
T�rm�nation . ..... _
• In the everrt an� d�spu#e car�not b� resolv�d u�nder these �racedu�esf each Party re#ains�
su�h le�al an� eq�rltable r�medies as it m�y� have under the law t� �nforce.t�is �
Agr�em�n�. If either P�rty defaults.un�er thls Ag�er�ent ar�d tJoes not #irr�ely c�re such
defar�lt, the nan-default�ng Parky m�y �termi�ta�� thRs�Agreemen� t��or� providing written
�otice af term�r��tion af t#�is Agreerrien# ta the defaulting P�rky� in whi�h case �this
Agreemer�t �hall t�rmir�at�. ��
Termination w�thout c�use
• �ither Party�m�y kerminate khls Agre�me�t upon at feas# nine.�9� rrtont�s prl�r w�ik#er�
notiae to the o�her ��rky,� If Pa�m ��rings��iFe terminates thls �Agreement t�re �ity�sl��Il
be entitled to a pro ��ta refun� of any prepafd �mounks.
F�E
Far the rfghks accorcted the UVel��rnin� �ponsar af F�shf�n W�ek �I Pas�o and P�Im Desert
Foor��+ W�r�� we re�uir�'a spv�sorsFiEp fe� of Three �i�rrdred Thousarad Dollars ��3�0,000)
�aym�nt is�due on or.beFor`� J�nuary�25, �018� �01�, �0��,.Z0�1 and �0��.
Ti7e �ity vf. �alm �esert also ag r�es to produ�e .we�come banners to �he E�+ents t� b� pfaced
on EI Paseo. The artworic F�r �he banners will be supp��ed�by �alm �prir�g��Li�e. �
AGR��D
� -..,� � � � �•+-�.����
MichaeC �4. �1ati��w�
C�mmunity Relations Dir�c�or
Palm S�r�r�gs Cif�
]�r�.H�rnik
Mayor ..
�iky �f Ralm Dcsert
Dated: ]une �3, �017 D��ed:
ExC�ibit'�B,�
FIY�`�EAF� PLAhJ B�C�1�hI�AA►RI��
A�� �igures are � combination of Fashion V�re�k F.l Paseo �nd Palt�x �]��ert �'ood �x �ine
�v��vu�
S�o�surship excluding �alm Desere'S �304�00�
spo��so�ship .- .
�Qi i . . . . . . . . . . . . . . . .. .. . . . . . . 5+565,�00
? 018 . .. . . . . . , . . . . , .. . . . . � �6fi�17F�U0
2�1�3 . . . . . . . . . . . . .. . . . . . . . .. .. . . . . . . �bS3,�E}U
���0....... .... .. .. ....... ..... $�i9T,0�C?
2�21. . . . . . . . . . . . . .. . . . . . . . . �JJ+3,00�
�02�. . . . . . . . . . . . .. . . . . . . . . . . . . , �S15,�00
T3CKE'T' �ALE�
� C}1� . . . . . . . . . . . . . . . . . . . . . . . . : $328,���
�018 . , . . . . .. . . . . . . F . F . . .#34����U
�039... ... . .............. .�360,0�0
20�4. . .. .. • . , . . , . . . . . . . . . . . �38�,�00
20�1 . . .. . . . . . . . . . . . . . . . . . . . . . . . ��EU.��O
�'.�2,2� . . . . . . . . . . . . . . . . . , . . � � �;.4 ��
a•rrrtnrF�r�nrc�
Grn��rti, �y year
?Oi� . .. . . , . . . . . , . . . , . . �6.���
� C}l8 . . . . . . . . . . . . . . : . . � :. .. .. :�. . . . . . �7 6f1�
�2�1i . . . . . . . . . . .. . . . : .. . .. . . . . . . . . .�8,���
.'�.��� . . .. . . . . . .. . . . . ... . . . . . . . .. . . . . .I9,�i00
�0�1 . . . . . . . . . . . . . . . . . . . . .. ��.SSU.
.'�33 .. . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . �1.�0�}
�:c��vo��c in���c�
t;�ov��rh�Feconaniic i�np�cr*•
�D�7 . . . . . . . ... . .. . .. . . . . . . . . . . . . . . �4,i777,000
?Ul� . . . .. .. . . . . . .. . . . . . . . . . . . . . �4,���,�QO
�Cil�i . .. . . . . . . . . .. . . .. . . . . . . . . . . . . �4,515.�Q0
7{�7�}.. .++ +... .... ......... .. , . r��i.�'�jF{�Q�
�0?1 . . .. . . . . . .. . . . . . : . . . . . . . . . . . . $�#,B�C�,000
202? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . � 5,03b,000
*=based or� ��38 p�r �u�� _ �urrc�t CVB s�ate�:
�intr] �ttendees �ield $�53 per d�y.
Secood Itiamc uttendeefi ��ield :�?ti6 ger day
11+LEDIA i14Y1'F[E55I�1�S Afwl) [��1.[.A1�'VALU�
?017 , ........ ..373,7T�i,i]i�r1...... , $��,�4T,r)UU
�018 : . . . . . . . . . 3��,8QO,��fr. ... . . _ -�17,164,U[iC}
2b1�}.......... �10,:�40,[lU{�.......�.�Zk�,U�T,000
�0?�....... , .. 430,837,1}l}U... . �1H,�i�,170D
30�1.... . .., i1�3�7�3,0�U..... . $19,�95,�Q0
2117�.. . . . : . . . , .4��.1I4,�00. . ... . . . 5��.079.�OQ
14
FIVE YEAR PLAN
FASHION WEED PALMDLSERT
-- f PAS`O - FOOD&WINE
GOALS
Maintain and build upon the firvancial per(ormanu,opero[ion5 and experien[ial improvements of the
tall event. 20170midd acing a basalmestandard in both financial and operatingstvndards. This would
include far minimum OfM00,OlIDoper tingpmfiteveh year. 501f,ftbe mommum pmfitwauld be allocated
Wan operations fund set aside for future years and reducing drys contributifion Current eiry contribution is
E300,000or 25%of all earned revenuer City has asked for their contribution tat not exceed IS 5%ofoverel
revenue or S150A00 annually mW for both events.
OBJECTIVES
Free (5) areas ofoperattons are identified as dinner r indimo-evenue potemtom to achieve stated pat
1. Progtammiry(
2 SponSonhips and Partnerships
�3. Markedttg, Public Eeladmmand Social Media
4 Physical Site and( tsumer Experience
S. Ancillary Events
Investments in coal, ol[heu x were made last year allowing mce ticket sales, build goodwill
a "If nor participating mlen,.support successful sfpnmrship excrehanges and produce a quality
experience on Ofletekofeippient.These investments must reommu, place in color to achieve
stated purl&A retructiturn in torment will mean a step back in quality ofeventexecutien undermining
the overall gal.
THE ADDITIONAL FUNDING OF $150,000 WAS ALLOCATED M 2017
A5 FOLLOWS:
FASHIONWEEE
I. Militimal Molds Ss.PoO
Pegnned toairport mull -designer shows
2. El Prier Look Book $3,300
Upgrade of El Pasro mghtprogramming lodrwe attendece mtn romil stores and increase sales
3, Hair& Makeup Styling 59.000
Insured a consistent styling team and i , provN look of models on stage
FOODA WINE
I. celebriryCMfTalem
$32.000
Expanded celebrity chef talent from.around the country, genemred mute
promofiond opporrumnes and ircre:md ticket sales.
2 Wagstaff- Additional Services
SS,890
Increased PH to recruit and cam for celebrity chefs and their eapedanax.
3. Addidarral Eltchm Prep and Supervision Staff
Scum
Added staff to oversee and support the timelineas and quality of food for chef demonstrations.
a. AdditkmN Generator& Power
S71.500
Cedlcated power supply to kimhen and demo tents to supporn chef demo
mquireterms (prep ingredients, appliances) ran pmving buth the fand
consumer experience to avmdino dcluys and cold food.
G Additional Kitchen EgWpment
".015
Hehrgemn ghand washing stations appliances ro support chefderourtmdans
and mandatory health inspection requirements.
PHYSIGL VENUE
l The Cwrdens Site Eenml Pee S3Q000
Was pan! by City of Palm Desert in 2016.
2. Surruo/Step& Repent Expansion ".110l
Improved brand recognition for City of Palm Deseo and other sponsors.
3. Landsenping $5,000
Included additional harps' mereore a decorative bamcpde (vs, fence)
f r Sok,,,enerywuyuyper tenant & Iandloni requestand upgraded londsenpingd¢or
4 Additional gecurity
$6A00
Pontaadded to important fire exits and other exim to iosure safety and
mgwe and alcoholic beverage containment
s. Furniture for Reception lint&Gordian
Msm
Seating for improved customer experience.
6. Addi4mwl 3sber Cosm
$13,700
Extra deaningderalI to improve overall munrenoncc and Form]arena qumbty,
Z Addmoml Tmah ficieup
$4p00
Increased rash pick up to meet landlord's standards.
8 Eryended Wl-%SeMm
31,500
Expanded area cwerage and speed to support livesrmaming and faster social media uploads,
more reliable neker/aanner connectiip and improved vendor/partner experience.
9. Staging&A/V Production
M.200
Improved set& smile design, recbniml and artistic execution of all even
T$MAL
WHAT WE MUST DO IN 2018:
PhysiN Venue BoN EvenR)
i$dgb03
I Add 4 restmnms on reduce or eliminate the experience of longlines RiAao
and overuse of existing faadiims
2. Cmate a manned and inventoried storage facility to solve safety and theft. 32,mo
3 Imprw mi airconditionmgfor wiseabatemenrand conerol of oir Pow. 315Ao0
ACHIEVING THE FIVE YEAR PLAN
FASHION WEEK EL PASEO
Programming
I. Secure arelebritystyhat ie Rachel ne, Torieon Fields Idea and tee City) to FIp;0o0�B1B,8p0
Improve the quality of the III Pamoshow am a represents the Riposte brand
2 Continuation Nsbe multiple despnoms for one night SI4r100321500
3.EnumireAequality of the¢.entprc-seuw receptIna with mneic,Lwd,ert and ambiance.
4 Create an engayementcvmmitteq deslr af,), stylkinal, city design a le, merchants,
CVB and other iodirectsmkehnlders to help formulate and execute all riper m(event mitimires.
Sponsorships and partnerships
I, All event improvements should serve to drive increased sponsorship oppormnitiea and Increased revenue.
E. Expand the DIVA package to rwmnrs. First ntt call be Csnao that would encompass additional
mot -of a kind diva experiences and the second tier with a slightly enhanced package of benefits
- for E3,sco(waa Shoot)_
3. Partnerships
a Create ticket packages with area hotels ]W Marrian Desen Springs Hotel Town, etc.
tba<would Include show nders and a spa treatment,galf, tennis, etc.
b El Pasco resaumnts involvement through 'show and Dinner' packmeua
c Create ticket padages with other narsowns-The Living Desert, BMW Performance Center,
McCallum Thwere, palm Burman Are Museum Palm Future
Marketing, Pebble: Relations and Swint Media
Imports Public Retailing; effort m: S20,030-$30,000
1. Procure leading designers, stylists and swial media influencers
with a Sees on nationally recognized talent
2. Finds and sec media In local, regional and pertinent national media including
prim,bnmdeae4 social, and digital.
3 Lowadv leading talent audiences (celebrities. audience. partners ett).
0. Continue to brand Fashion Week Cl PaseAs reputation as the premier fashion event and
West Cosst's largest eon r-dnven(anhmn week. Snengthen Rl Paseoe reputation as
bailing shopping and lifestyle destination
5. guild pre -event maze to drive imeresand ticket sales by promoting annits ry events
Plrysical Venue
1, Ultra-esduSlve VIP tonnage for First Tier OIVAs. Tenn slum
Skyb,,-S55,OM-MINS)
Ancillary Events
1. A series of trunk shows in a professional da ike environment held on and during Fashion Week.
a. Offers the general public and the stimulate Of Fashion Week the ability fir oneun-one contact with
tbedesigners.
2. Partner with the Palm Springs Art Museum Film➢eeerttu hold -I he ArtofShapping2M9"at the
Fah on Weekv inwoel h a revenue share.
3. Feasible partnership with McCallum Theatre to produce an Open Call forlushmn designerstthe theater
with anew, built form the stop and ever the Center sef+iun efthe chairs. Tho winnerswouid shawat a
Fashion Week show,
s. The Living Desert to create a fashion show during me Annual Zm ilea to build awareness of Fashion Week
El Paaao.
ACHIEVING THE FIVE YEAR PLAN
PALM DESERT FOOD & WINE
Programming
I. Retain Wagstaff Public Relations for the month of September to secure tap talent early SROG
for advance tkket miss and atu acting other top chefs.
2 former with a food pablirminn that cheh haverelationsFips with which will lead to coverage
of not only the ehelhumur tesdval as well.
3 Creaecndapanmred competitions on -site.
4. Add livemusic to the knlval. g20nn0
5 Add a spirits section in the tasting and demo experience
G To create an advisory onarmuce compripsid of top chef%resteummeim, wimriwsiammcher aninwre
we create the ultimate "pere ce for me attendees and the cheh and to help curate the chef lineup.
SPOn mbips and Partnerships
1. patmenh [es
u. Crete ticket pwlogo with area hotels- JW Muller Desert Springs, Hotel Done, Ae
that would include F•W tickets with a spa ticm n4 golf, term f%air.
2 Parma -with other Palm Desenevenu,
3. Dirmerwhh an appsuch as Blue Apm where they would creates mad fordeborrywith a recipe from oft of
ourtepcneh.
4, create n Diva type pacb6e far Food le Wine endmsiono.
Morkedn& Public Relations and Social Media
1. Rxpandsocialmedlastaw"widt PRAgenry S5pU0
Physical venue
1. Add a seasonal full kitchen demonstration tent. b12,000
?. Improve lighting in die Could Tasting tent. $21000
2. Improve lighting. air omdMoning, and appliances in chef preparation kitchen.
4. Sepamte.Road & Wine from Fmhianµ'eek via alternating weekends(2019).
,purest revenue.
such as the nut -of -market celebriq chef at Tanana. These evence would be offered
aumm hotels and resorts.
scoff.
ancicollaborateonnuheach
ralm resert. Fashion week
and other brawsingbehawa,
aeon
$E,000
$>SIWI$tlomo
$7k
$tbsou x 2
YEAR BY YEAR INVESTMENT SCHEDULE
FASHION WEEKEL PASEO
ame
1. Serum a celebrity smlisus. Rachel Zee, Parris Fields (sex and the Chy) to
improve me pualiryo(tM1e El Pama show os it represents the V Pawobtand.
2, Pruyn-dmmanc ggi[al Marketing
Utilize Imation canaxtual content keyerrds searched, and ofherbm ..ingbehvvior
capabilinesmoprimize digital campaigns
B Add restrmm to reduce or eliminate the experience of long lines and mareuse of facilities.
4. Create manned and invenroried storage facility costive svferyand theft.
S. Improved airmnd"aloningfor none abatement and control ofeirfim,
6. Ticket boothvxpansion and mare efficient ticketing system for improved exper'wnce for
aftendeas, media and smf,
w19
1. improve Public gelation+ efmtw:
• Bantam leading deagners, stylists and social media
infleence",d? a focus em normally neognlacd Went
• Plmh and secure media in local, regional and pertinent
national media including print. broadcast, social, and dignal.
• Leverage leading talent and emeebe, lcbritie; audience, patowns cre)
• Continue in brand Fashinn Muck MPoxo reputation As the meaner fashion event and
we atadingahopps nestled stadim.neck srrenghen el vatc,..epurenon
asalea&ngahoppingand lifestyle destinafwn.
• Build pare-evem buzz to drive interest and ticketsales bygromotingvncillwyevena.
2. Connnuation of the multiple designers for one night.
S. En ha nee file quality of the trade pre -show reception with music, food, art and ainbmnce.
4 Ultra -exclusive VIP Lounge for DIVAS.
s. Aseries of work show in aprvitational shapdike environmem held pre and during Fashion Week
a Offers the general public and the Amndson ofrashmn Week But abiViryfur one -coo -one contact
with the designers.
N UMI
L Upgrade NP tent to ullm-exclusive skybox Image.
2 Enhan® the qualityofthe mustpsersho.v reception with music, fmd, an and ambiance.
=1120P
L 1 -sbn reception tent
Sou armada Sent% met operating profit sum be Invested In the followhlg years event.
FASHION WEEK
BUSINESS PUN 2o0.2M1
ELPASEO
currant Yaar
Buslnesg Plan
2010
2019
20M
2021
2G2Z
Revenues
It ofRev
%o(Rev
°tad Rev
%of Rev
%of Rev
%MRev
CO of Palm OWN
20%
23%
21%
21%
19%
in
GM1er Spume"
53% I
I tat%
56%
56%
58%
50%
S R�1� JyjC�
77% 1
1 IM
7/y
1/M
!/ib
YM 1
lid: ,� i
L3%
I L3%
23%
LJ%
dJ%
L3% '
1 Total RevinYQ
100%
1 10p%
907%
t09%
109%
IW% 1
Ezpensv
I
I
I Total Expenaa
91%
I 90%
00%
66%
M
M I
(Event ProlR%
107n
I IU%
1276
14-A
1p%
1b% I
YEAR BY YEAR INVESTMENT SCHEDULE
PALM DESERT FOOD & WINE
2mg
UtIlivL Programe locaion.cal Morkalac
optim loontioal campaigns ntkeyworda searcbed, and other browsingbeM1nma capabil'niesm
opnmke digital campaigns
2. anain wagemPPublic nehicons for the month of September m secure top talent early for advance ricket sales
and atmneamlother top cash,
1 Add a second full kichen temommution tent
4. Improve lighting in the Grand tasting tent
b Improve lghtng, air conditioning appliances in the Chef preparation kitchen.
e. Add nstraoms to reduce or eliminate the experience of long lines and uvumse of facilities.
a Create a manned and inventories storage f illty to solve safety and theft.
8. improved air conditioning for noise merchants and control of air flow.
Y Twaucwth expansion and more eMmeortickedngx)Kremfar improved experience for acmndees, media and sniff.
tow
1. Expand social media r instance with PR Agency
2. Eeceptirm rear upgrade of light and sound for improved light and sound using banging smsas for imported
ligningot Foad&Wine vendors, aaenr auctions and the overall nsaal and audio ainumphere
2020
1. Shadingafgardenarea.
2. add live music cc the kstival.
20z1/z0z3
1. N+o-xoryy and mamrRten[.
g0%ofeaeM1 yeaFsnetopeznzing pmfitwill beinvested in the fdlowingyeazY even.
PALM DESERT
BUSINESS PLAN 201l
FOOD & WINE
Current Yese
Buf llless Plan
Z(I1B
% 2019
% 2020 % 2021 %
21122
Revenues
°M1aBev
al Rev
of Rev
o1 Rev
of Rev
%ofRev
COY of Palm Oesetl
2]%
26%
24%
23%
21%
20%
QBer Sanmaors
1 32%
33%
3N9%
36%
37%
01Wp�
1 W1%
bf%
mo, I
11 xetS f/ON Ial
�%
Q%
03%
fIi%
G3%
I foul lowenuei
iWX
I lul
1PP%
100%
1007,
t00%
Expenses
I TOY(Enyenew
93% 1
1 93-A
all
07%
91M
Bt% 1]
(Event all%
T% 1
1 l%
10%
13%
10%
19% +
FIVE YEAR PLAN BENCHMARKS
All figures area combination Of Fashion Week El Paseo and Palm Desert Food & Wine
REVENUE
Sponsorship exdodin8 Palm Desert's S30"W
sponsorship
2017................. _.._
.....$565,000
2018...._..... ....
...... ._. $60E000
2019......... _..........
... .$653.00)
map. — .. ... . ...........
....$69I.o0o
2021...... ... _.........
.. ...$na000
3022..... . .............
...... s81s,000
7r1CeUTSALES
200 ._.... ...........
.. .$328.000
201B........... .
........... .$340.000
2019 ............
.............. $360.000
2020.. _ ....
...._ ... Y3houno
2021........ .....
...... ........ $410.000
2022. _ ... _ ...................$425p00
ATTENDANCE
Growthbyyear
'_D17 ._ ...........
._._... 16.900
2018.......... ... ..
...._._....V.B00
2019.. _.., .......
_ . ...18.700
2020... .........
_ .......,.law
2021 _ ........
.... .. 20.58r1
20n..... ...... ......
.. . 21.mo
ECONOMICIMPACT
Growth of economm impart'
2012 .................... $4,077000
2018 $4,300.00C)
2019 .......... ........ ......$4 SISl1W
2020... ..... .......... .M,741,000
2021... .._... ................. S4.B90,W0
2022..... .�....._ ........ $4036,000
^hared on$238 per day -Cwrem CVa asahs:
Hotel awe nderx yield $453 per day.
Second home a indees yield$286 per day
MEDIA IMPRESSIONS AND DOLIom VALUE
2011...E
. ....3I3,D6i000.......
816,34$000
2018 .....
— .399.800,000.
... S19J64.1NNi
2019.
410�340,000.
$18,017A00
2020..........
43o,89.000.....$18,919A00
2021
.._.443.]83,000...
... $19,495,000
2022.....
1,445,II4.000......$20,W9,000
e
I O N W E E K PALM DESERT
EOOD&WINE
I 'Fl T f"_ 9 i
PALM SPRINGS LIFE
Michael Mathews
g,T 236
miaFxL�{Wpdm�pn.glikmm
Franklin W. Jones
303 Nmh Odin Unyw glre,
Palm Spngg CoE m1m9 O-M4
760-335-3333
760 335-4603 PM
pinepnrodifi,"m
f@v PWAP
•
C
T Y
l
Z�.
12TH ANNUAL.
El Paseo Jeiuelera
FASHION WEEK.,
EL PASEO
D.runted Gyfr .klm I..... G wir
fV=AT SCN'"i, FY
MAFCH T-,, 2C9
LARGEST EASIHON WEEK ON THE. WEST COAST
127+ TICPTTED_OR FIREEVFNTS
RLPASEO RPTAILLRS PARTICIPATED ON THE RUNWAY AND
IN-STORE EVENTS
OVER 631 STAFF, SPONSORS AND TALENT ANIMATE THE EVENT
INCLUDING:..
j )�) MODELS • �',':,) VOLUNTEERS
62 SPONSORS AND FARTN£RS • 38 D£SICNRRS
a
ATTENDEES FROM
12,911
12,121
12,401
50
1 Z120
11,140
'1,273
STATES. INCLUDING:
CALIFORNIA
9,000
WASHINGTON
NEW YORK
i,123
ILLINOIS
OREGON
MINNESOTA
TEAS
LONNO
COLOR DO
FLORIDAF
ARIZONA
AWSKA
AN
An
VI2
AI3
Ala A5
AI6 All
4;6 Awonderfulevern Fhetmakes ff
you feel like you are having a
O o%
57%
NewYOPk experience.
ARE 26-35
jac=F4 vkHm tl., CA
FROM THE
COACNELLAVALLEY
13%
(( A very festive week with ��
AM 3645
43%
great pre -parties, fabulous
FROM OUT -OF -MARKET
shows and fun after parties.
61%
Mngenu. Fnl�da.kx AL
was4 65
17%
CAME TO THE AREA
30%
SPECIFICALLYFOR
I am definitelyreWming
FASHION WEEK
for Fashion Week 20181
EARN MORE
THAN $2W M
Amazing event)
Rnlexd& oaD, CA
ANNUALLYTina.
AI"f EX UF. F. SURVVY RESUITS
33%D
WHERE DID THEY HEAR
ABOUT FASHION WEEK?
ARERErEATATTENDEEE
SOURCE
86%
MEN b
— SAE%
RATED THEIR OVERALL EXPERIENCE
Ote
E45%
AS EXCIULENT ORVERY GOOD
FgnAUdmY
ill%
85%
Emak
_M19F
SAAaiO
Eo%
WOULD RECOMMEND
FASHION WEEK EL PASEO
vm Pwwu10
71%
TO OTHERS
hcavRAaatld
OR%
IWO W¢Fbm
16%
96°/U
RMO
tS%
PLANTOATSENDYN20I7
75%
EI P.�AbTvn --
ID%_
OPTEDINTOREINFORMED
FIYd RD �_
p9q
OF "TOM FASHION WEEK
iNNY¢im
0.5%
PROMOTIONS
Hemel ENartM1 Wmekl _
05%
80%
W>W
ptYo
MAPURCHASES THE
-
ELenSOOSxOPPNGDISTRICT
xvtNrsmEI PoNm
01%
a NeEM WeNMEFW Wuwiee RPtYa tm
ECONOMIC IMPACT
TOC& TEAPALMSPNNG9
2010
$654,668
2011
$917, 952
2012
$1,134,240
2013
$1.437,920
2014
$2,964,400
2015
$3,160,103
2016
$2,761.885
2017
$2,950,045
BENEFITING CHARITIES
25 CHARITIES CUMULATIVELY RECEIVING OVEA$115,307
Bwrca Wa fwMaiun
Faslwn sneoe,, Pfind
Mean of oimm
Born and Gkh Clubs of CatMUal coy
The GMmft poem
M¢Nl Senlw Center
�aert Aqa Prgecr
Nanaon house MCV Fftrauer
Fqm spirgevbmm
Dental Santa EWcation Fcundatlm
Inesen RedoreA
mFiornndTNrvivon
Eiar�howm Metliwl CenterNnlWry
human Bights Campdn
Pdm Ydley srigal
N Pssha Buvness lmganmenl Nstrin
Humana SocHy of the 0aaad
Perkingnia Pewrtt
faNen Palm Savage 011on
Juhwe League Nan Sprnpa
O,Wniiapn
Desert Cwnmunnes
Sinceary Polm$nfp
F ,v)`MCA of the Earth
The Lmq Dean
Vnary Chigen't Cheney
Fathom Mime of Desgn eM
Mndandia ni0 M)
LuM's Ledwy
Nbnen Lmtlse Ponn
SPONSOR ACTIVATIONS
1, 4
It
3 r,
7
W&A,
Fr��
1111111k,w I _
PUBLIC RELATIONS + MEDIA
+MARKETING COVERAGE
TOTAL VALUE
$10,830,562
RESULTED IN
25,117,842
IMPRESSION
EDITORIAL AND PUBLIC AELATIONS
111.341.363 SI vnmsoms xNam'a UPxRW
$10,200,375
PRINT ADVERTISING VALUE
U 3]O.SOOWURRWI
$113,150
PRINTED) (®.355uNSPENRVALUE
i
$49,436
SOCIAL MEGA VALUE
11.330.400 AEAE/PIPIRS )
$289,884
ONLINE ADVERTISING VALUE
141 DINIBAm/KRIEG MAsnrrznEAWsvuxl
$43,200
TELEVISION ADVERTISING AND
VALUEPROMOTIONAL 12.5M30 ANEUNI ONCRE)
$59,085
RADIO ADVERTISING AND
PROMOTIONAL VALUE
19.6�up[ME PutFml
$16,432
BILLBOARD
DI5.f 10,135 Ex SUI
$53,000
CONTESTS AND GIVEAWAYS VALUE
209,]0]mxDnrowamxsl
$6,000
CONTACT INFORMATION
E1PmeoJi w im
FASHION WEEK
EL PASEO —
m..my»mv.�raw.
MICHAEL MATHEWS
Community Relations aM Events Daaroux
Patin Spnngs Life
(780) 325-2333, ext 236
michaelm®palmspmyslife.com
PAULINA LARSON
Marketing Director
Palm Spnnge Life
1760)3 5-2333, ext. 286
paulma®palmspnngslife.wm
SUSAN STEIN
Crea4ve Dar"ton FssN n Week El Passo
Feshmn Editor, Palm Springs tik
UN) Vl-NlS
soozstein®ad.cpm
PALMSPRINGSLIFE
303 N. Indan Canyon Drive
Palm Springs, CA 92262
palmspnngslifs.wm
APALMSPRINGSLIFEa rw
7TH ANNUAL
PALM DESERT
FOOD&WINE
PRESENTED BY
AGUA CALIENTE CASINO RESORT SPA
at 'T6r G ideas otr P.f Pmco
EVENT SUMMARY
MARCH 24-26, 2017
Il IN II k;ISI ICS
3 DAYS OF FOOD & NINE. EVENTS
166+FOOD, WINE, AND SPIRIT E$PERIENCF,Sp
6 ANCILLARY TASTING EVENTS
23 CELEBRITY CHEF DEMONSTRATIONS
1 MATF.S BEARD LUNCHEON
OVER 624 STAFF, SPONSORS AND TALENT ANIMATE THY, EVENT
INCLUDING:
100 VOLUNTEERS • 43 SPONSORS AND PARTNERS
91 WINERIES, VINTNERS, AND SPIR1LS
48 RFSTAl1ILSNTS &FOOD VENDORS
23 CELEBRITY CHEFS 13 CRAFT BRWERIES
R
5
ATTENDEES FROM
a sjo 50
STATES, INCLUDING:
3 Y90
j�Qjq CALIFORNIA
2,575 WASHINGTON
'JySOO 2,334 NEW YORK
ILLINOIS
OREGON
MINNESOTA
FLORIDAFLORI
MICHIGAN
'NM 'ed'1 ZN3 W14 Was 276 pO ARIZONA
64 Therehenooghhwdandwineusenjor,
the entire day and we met so many
wonderful paapla from the am and
7%
arouM the country It was a pkasure.
ARE 21-35
Midmd,31..1/ Nina3/1e. L1
mom O�01"MINRIET
64 we attend eeary year and absolutely
13%
love Palm Oeaett Food 6 Wine festival.
ARE 36- 5
47%
We would newer miss it! 9aing able to
61%
MOM TIRE
interact wish the chefs and wiunmakers is
RM)CRELId VALLEY
such a spatial eaperiencq you definitely
ARE shi
get your moneys wortA!
SRrudn. Prcvall. I I 1
16%
35%
ARE 65+
CANETO THE AREA
46 Wewwe blownaway by our first "
EPFCAI V AIXY R
Palm Oasts Food IS Arms festival.
35%
DEFEAT
FOOD k WINE
The fading, and Amich" ware ddiaiaoa
EARN MORE THAN
and abundant and the setting was
$20W000
incredibly lhaughtful with shade
ANNUALLY
and place, In Fir and take a Israel.
Will definitely come back!
x an4. I ImAhIld!fills. C.I
FVRR SWVMWx N%APo lAwr FCCO a WINE MO
30%
WHERE DID THEY HEAR
AREAEPEATATTENREES
ABOUT PALM DESERT
FOOD & WINE?
93%
SGUPCE
RATER THEIR OVERALL EXPERIENCE As
ymrrcyRa
6RCELLCMPOA VHAY GOOD
'"-
Odw
WSts
79%
SUM
WOULD RECOMMEND
EmNb
Y4K
PALM DESERT FOOD t WINE
DO OTHERS
Smlel Meta
)Ss
Po».nm El Fe.o
uw
93%
PLAN TO ATTEND DO 2018
Tde.'a_m_
78%
yarcFlGmB )
OPTEDIN SO BE INFORMED OF PVTURE
Na"sF9w
PALM DESERT FOOD& WINE
----
PROMOTIONS
Padb
WA Up
25%
From.CM1wdy
D,.,
STATED (WE ANI4'Ni 1NA
---
HOTEL OR VACATION RENTAL IN THE
CIry NM O t
(OR
GREATER PALM SPRINGS---
e LVLNT SbroMY A PALM LFSEFT id 6WIK M7
ECONOMIC IMPACT
TO GRRATeR PALM SPRINGS
2011
$610,000
2012
$701,500
2013
$569,496
2014
$736,636
2015
$820,844
2016
$818,357
2017
$1,126,792
BENEFITING CHARITIES
The following
Zshanties cumulatively nxeive l over
$17,765
as
cult of Palm Desert
Food A Wine activities!
FIND Food Bank
The Friends of the James Beard Foundation
ssr,,M+arxuw uearrwoaw�»szon
m
e
SNtW JH1 In xljmA
Q
ZFEIMUSON
GRAND
TASTING
TENT
p 7 1
7 _ate
�4665
`µme
V
1
PUBLIC RELATIONS + MEDIA
• MARKETING COVERAGE
TOTAL VALUE
$5,516j68
RESULTEOIN
348,658,505
IMPRESSIONS
EMMMµU HEWS VALUE
$5,03%719
NIMTAMRAIRINOVALVE
0 $90,020
$129,983
i VINOH�RRT AM
IiNLlI$05W[.
60'910
Vu_vauww DS NY
$84,900 �L �rrrnF0F F�$rp 47,082
LURE) waM.MEMreHnAwmmQSuuE
$13,304uvm
a LWLL
503250 $
L'+ENI DUMM4FV ii DA®IFS[a1 FOOD& W'.NF MI]
PALM DESERT
FOOD&WINE
PRES.RTta,.
AGUA CALIENTE CASINO RESORT SPA
nI The GnrAnr an £f from
MICHAEL MATHEWS
Community Relations E.rents Director
Pairn Springs Life
(760)32 2333. evt 236
micl eelm®pelmspringslife.com
TONY MARCHESE
Cu-Producer
(760) 696-0841
tanym@pimspringMife.com
PALM SPRINGS LIFE.
303 N. Indian Canyon Drine
Palm Springs, CA 92262
palmsinmilslifiacom