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HomeMy WebLinkAboutPrsntatn - 2017 Fashion Week El Paseo- Food & Wine Festival Klassen, Rachelle From: Soule, Thomas Sent: Thursday, November 30, 2017 3:44 PM To: Klassen, Rachelle Cc: Rocha, Grace Subject: Presentation to City Council, Dec. 14 Meeting Good afternoon, As we discussed at the last Staff Meeting, I'd like to place a presentation on the agenda for the December 14 City Council meeting.This will be a 5-minute update by Frank Jones of Palm Springs Life on El Paseo Fashion Week and Palm Desert Food &Wine 2018. They will be sending a PowerPoint display, which I will forward to you as soon as we receive it.There will also be a handout for Council that goes into more detail than Mr.Jones will present in the meeting. Palm Springs Life will provide printed copies of this, but I've asked for a digital version as well, which I will send to you as soon as I receive it. Many thanks, Thomas ' Thomas Soule ' ""4 Tourism & Marketing Manager !mks ;'/: • Ph: 760.346.0611 Direct: 760.837.1660 ; Y tsoule@cityofpalmdesert.org rt III ° ' a P'A `W� I ,' �� Ao !1 " ''. !1.747 a,i,aairr r i Ill's'. 44 n!as 4 VWikXd *, I I,k 4 i F.,k ... www.cityofpalmdesert.org '`' 1 0 El Paseo_Jewelers Yp-, • . '_• FASHION WEEK. EL PASEO Presented by Franklin Loan Center C MARCH 17-24,2018 • {. \ _ '. y , PACIFIC SALES KITCHEN & HOME \th • �, k• : :�- - PALM DESERT -� FOOD&WINE 41 11ctillik''' ' PRESENTED BY AGUA CALIENTE CASINO RESORT SPA ar The Gardens on El Pasea I March 23-25,2018 EVE \ T - - to , . ,..... J ,.. XF u p DAT E .. ... . . . PRESENTED TO - THE CITY OF PALM DESERT DECEMBER 14,2017 � c� .1 4 f �c •%4� iT1:� -ti A PALM SPRINGS LIFE EVENT - ii El Paseo Jewelers FASHION WEEK,. EL PASEO Prrsnued by FraisiFlin lash Ce./n NEW PROGRAMMING FOR FASHION WEEK EL PASEO 2018 California Dreaniiii' MARCH 17,2018 West Coast represents!Four diverse California designers set lifestyle fashion into motion Golden State-style by showcasing their stunning collections. . - Trina Turk/Mr,Turk Trina Turk considers herself lucky on two counts:First,because she knew at a fairly young age ' what she wanted to do when shegrew up(to desig n clothing professionally)and,second,because - oar she is succeeding at doing it beyond her wildest dreams. Born in California and raised there and in the state of Washington,Turk was 11 when her mother taught her to sew.She studied apparel design at the University of Washington and took her first job with the Seattle-based sportswear manufacturer Britannia Jeans.Her next stop was Los Angeles, where she waded into a sea of 30 prints per season designing surf wear for Ocean Pacific.Other design jobs followed. In 1995,she and her husband,then stylist and now photographer Jonathan Skow,founded her eponymous company. Inspired by the multicultural mix,architecture,and landscape of Los Angeles and California,The Trina Turk Collection is full of the season's most casually sophisticated and"must have"silhouettes.Turk's philosophy is to create wearable,"optimistic" fashion that incorporates the best aspects of classic American sportswear.The collection has become know for an amazing pant fit and signature prints.Swimwear was introduced in 2007 through a license with Apparel Ventures. Spring 2009 brought the launch of a hosiery`guest designer"line with Hue;a printed fabric collection for the home with the venerable home furnishings manufacturer Schumacher;and Trina Turk residential products,including rugs,pillows,and tabletop textiles. Turk has drawn constant inspiration from the cocktail party and poolside lifestyle of the desert,so it was fitting that,in 2002,Trina Turk opened a Palm Springs boutique in a modernist building designed by Albert Frey.The flagship store in Los Angeles is an airy,ladylike pink-hued space.She has also opened stores in the meat packing district of New York city, Fashion Island at Newport Beach and Burlingame,California;and Bal Harbour in Miami. Ali Rahimi for Mon Atelier French for"my workshop"—Mon Atelier was founded by designer Ali Rahimi in a classic Los Angeles neighborhood in 1986.Mon Atelier offers custom-designed suits for men and women as well as elegant cocktail dresses and evening gowns to fit every occasion.Rahimi is known for Y dressing many A-list celebrities,includingAnjelica Huston,Angela Bassett,Eva Longoria,and • Julia Louis-Dreyfus and has also made a name for himself by designing for musicians and other performers and creating one-of-a-kind bridal gowns for that special day. Educated in England and later at the Virginia Marti College of Art and Design,Rahimi takes his cue from the great couturiers before him and sketches each design by hand.The perfectly tailored pieces are then crafted to fit,with Rahimi's signature attention to detail—fine beading,covered buttons,built-in corsets,hand finishing—and his unique blending of fabrics and other materials. "When I first meet a new client,I usually see a look for her immediately.After only a few moments of conversation,I can create a design that is unique and also expresses her individual needs."—Ali Rahimi 2 EVE \ T UPDATE iliMichael Costello—Stars of Project Runway Michael Costello is one of the most prominent celebrity fashion designers in the world. A self-taught prodigy,Michael has built a massive empire by making women of all shapes and sizes feel beautiful and upending an industry that lacked diversity and excitement to reach millennials like him. Fashion was something that came naturally to Costello-from starting at the age of 2 by drawing dresses on his bedroom walls to opening his first store at 15.While many fans recognize him from Lifetime's TV show Project Runway franchise,Costello's brand has blossomed into an international household name beyond mainstream television. Costello's exquisite dresses dominate every prestigious red carpet award show—from the Grammys to the Oscars.His unparalleled instinct to perfectly enhance the natural hourglass figure has garnered the attention of stars like Beyonce,JLo, Lady Gaga,Kate Hudson,and more.His work has graced the covers of NY Times,People magazine,and featured in major news organizations around the world like the Associated Press,CNN,Access Hollywood,E!,etc.Several of his dresses are on display at the Grammys Museum,and Michael has also been featured in countless fashion publications such as Vogue,Elk, Vanity Fair,and Marie Claire. The Michael Costello brand,with its soft draping,celebrity clientele,and massive sex appeal,has secured its place in the fashion industry as one of the decade's most sought-after brands.Costello's appreciation for feminine beauty and his passion for continuously pushing the boundaries of fashion to create the next dynamic,bold,statement-making moment for women lingers in every stitch,every yard of fabric. Followed by legions of fans—millions on social media—Michael Costello continues to capture the world with his creations and his quirky personality. Lady d Gerard `Lady J'was the go-to peace couture designer for dearly departed Prince,and is the designer for .• Sir Paul McCartney,Ringo Starr,Cher,Patti Smith,Rihanna,Sheila E.,Sirius Trixon,Chaka Khan, "Geezer Butler"of Black Sabbath,Kate Pierson of The B-52's,Etta James,Heart,CeeLo,Khloe ( Kardashian,Tal Wilkenfeld,Miranda Lambert,The New Pussycat Dolls,Karina Smirnoff(Dancing with the Stars),Jeannie Mai(Style&Extra TV),and Dave Matthews amongst many others.Lady J's creative genius enables her to blend her love for rock'n'roll with her commitment to peace and unity through the medium of visual art and fashion.This unique blend of elements has made'Lady J.an icon in the world of fashion and within the peace movement. 3 El Paseo Jewelers FASHION WEEK,. EL PASEO - Prcicnrcd 6y F'ran,Flin Lana Center El Paseo Runway Fashion Show MARCH 19,2018 El Paseo Stores present their most fashionable collections for Spring 2018 N T Featuring the following El Paseo retailers: El Paseo Jewelers i 1141 Eileen Fisher 5..._ 41) x Nina McLemore Uno de 50 �" . ./. .. % • ' u . lilt .. Aq11, Pia r. by 1: 1 ,; .�s� 11:1-111111111ri11, . $ N..... 4 EVENT UPDATE Saks Fifth Avenue Presents Carolina Herrera MARCH 23,2018 • -—47 [ : \ it( )1 . 1 N X 11 1-: li 1: 1•: 14 -\ 1 • Carolina Herrera is a Venezuelan-American fashion designer known for her elegance and class in dressing celebrities around the world.Born to a wealthy family and coming from a privileged background,her mother instilled in her the passion and discipline that helped her transform into an elegant woman.During the 1970s and'80s,she was quite well-known in Venezuela because of the fact that she was considered to be one of the best dressed women in the country.Later,the family moved to New York where she decided to become a fashion designer.Despite not having any training as a designer she soon became very successful at it and was dressing some of the most famous women in the world,which led to a huge boom in the popularity of her clothes.Since then,she has continued to expand her line of luxury products over the years to include perfume,cologne,wedding gowns,scarves,handbags,and other accessories. Her company has emerged as one of the most successful fashion houses in New York.Her skills as a designer are well recognized as she has won a number of awards in the field.She has been able to build a brand that is very distinguished and well respected in the world of high fashion. 5 El Paseo Jewelers FASHION WEEK. EL PASEO Prrsenrrdby Franklin Loan Comer EXPERIENTIAL Earth Gown Exhibition:Nature and Narrative in the Fiber Arts MARCH 17-24, 2018 A new exhibition during Fashion Week El Paseo will examine mankind's relationship with the environment through the medium of handcrafted clothing.Earth Gowns will feature art dresses that use a variety of conventional and non- conventional materials,ranging from fabric and paper to recycled and found objects and items collected from nature. Designed and created to represent aspects of the natural works,the gowns depict water,plants,creatures,life and death, myth,and humanity.The exhibition will run March 17-24. r 4- 41:,-, .1s - - i � :1. ,fin:. �~ ` , : . 1 ,, . I I • A 'IP y y i i -1'' -- ,1 trY • . ,11'...-t.".:, I " . 414 - i 11.41, t., IN 4. ?I,. . . . . rlIll , .r. a ,y7 7 ' •�V ?�Al&l ` � � •!.may' . 1 Isii L.,. f.:_ . 7t, a• ...-...-. .- , : , -::_',,7' ---..-- ''. ,..V.,- ,..:. .' 1' !' ..r. ,...,:4 *•+t. .ic. A ,•. 10!\.i. ;: ) .-4. - it ,. .. 6 EVENT UP9ATE RESEN• MARKETING PALM SPRINGS LIFE. E1 Pase°Jewelers FASHION WEEK FASHION WEEK EL PASEO - EL PASEO ,rrx.,oirSy Goan. Hotel Packages FASHION VACATION PACKAGES In partnership with EXPERIENCE THE ULTIMATE FASHION VACATION DURING FASHION WEEK EL PASEO,THE LARGEST CONSUMER FASHION WEEK ON THE WEST COAST. JW Marriot Desert Springs FASHION WEEK EL PASEO BRINGS BOTH RENOWNED AND EMERGING DESIGNERS FROM AROUND THE GLOBE TO SHOWCASE THEIR LATEST COLLECTION TO EL PASEO,ONE OF THE WEST COAST'S PREMIER SHOPPING AN❑DINING DESTINATIONS. Digital Programmatic PLAN YOUR GETAWAY TODAY AND DISCOVER WHY FASHION WEEK EL PASEO BRINGS VISITORS FROM ALL OVER THE Targeted Display Campaign NATION AND WORLD FOR AN UNPARALLELED EXPERIENCE. • t r; R September-October 2017 L` Awareness and transactive campaign ULTIMATE FASHION PACKAGE targeting New York and London AT THE JW MARRIOTT DESERT SPRINGS RESORT&SPA March 23-24,2018 Fashion Week Enjoy a 2-night stay at the luxunousJW Marriott Desert Springs Resort&Spa, located in Palm Desert,just a short drive From the Fashionable El Paseo shopping district and Fashion Week El Paseo and Palm Desert Food&Wine. The Ultimate Fashion Package includes: Showcasing El Paseo to international •Two-nights in the Premier Chairmen's Suite at theJW Marriott Desert Springs Resort&Spa. The beautifully appointed suite is 1,768 square ft.,including living and dining room and luxury design enthusiasts,incentivizing bedroom,large outdoor balcony,floor to ceiling windows,and turndown service •Foster expressiveness with Champagne will be served in your room travel to El Paseo for stay,shop, •Tribute to Custom Design by our Pastry Chef will be delivered to your room •We are what we wear—Personalized(Monogrammed Robes),for two fashion and show designer •High Heel Recovery Rellexology Massages,for two,at The Spa at Desert Springs engagements. .The Runway is calling,hair blow out and makeup artist at your service,for two, at the The Spa at Desert Springs •Dinner for two at Le Paon restaurant,on El Paseo in Palm Desert •Two reserved seat tickets to Palm Desert Food&Wine James Beard Gourmet Luncheon on Friday,March 23,2018 Two reserved seat second row tickets to Fashion Week El Paseo Saks Fifth Avenue Presents show on Friday,March 23,2018 •Two premier passes to Palm Desert Food&Wine Grand Tasting event on Saturday,March 24,2018 •Two reserved seat second row tickets to Fashion Week El Paseo Finale Night Show on Saturday.March 24,2018 VIP Lounge access at fashion Week El Paseo on March 23-24,2018 •Valet Parking at Fashion Week El Paseo on March 23-24,2018 •$1,000 gift certificate to El Paseo Jewelers RESERVE NOW lamtepro I11r•VWW F4►/r, pnr10rEwnred f+#®9&rin .rxnz.,r�.s mama w+ww PALM DESERT FOOD&VINE PIIESENTEO 6Y AGUA CALIENTE CASINO RESORT SPA 2018 Celebrity Chef Roster TGail Simmons Brooke Williamson Author,Food&Wine's Specialot:.,,, 1 Co-Owner and Co-Chef of Projects Director,and judge on Los Angeles'Company for Dinner Bravo's Top Chef t Hospitality Group and winner of Bravo's Top Chef Richard Blois Zac Young 611 II Chef,Restaurateur,James Beard I I 1111 Named one of the"Top 10 Pastry 141, Award-nominated author of II Chefs in America"in 2015,creator of r 1 viral dessert sensation The PieCaken, Try This at Home and finalist on Bravo's Top Chef Just So Good,and podcast host of it"Starving for Attention" Desserts,and Pastry Director of !! Craveable Hospitality Group. ./ Lei !i ' Fabio Vi�iani Valerie Gordon Chef,culinary personality, Award winning chocolatier, restaurateur,and cookbook ft cookbook author,and owner of VrTill: author Valerie Confections ;yIt _ 44/ " i Aarti Sequeria Laura Werlin Author,host of Aarti Party, James Beard Award-winning it) _ and lead judge on author with an unbridled .R Guy's Grocery Games passion for cheese. ti irim Shaun G'Neale In 2016,claimed the title of America's Best Home Cook and was named Season 7 champion of MasterChef on Fox. 8 EVENT UPDATE New Programming Experiences 2018 • "Cakery"with Zac Young it Join Zac Young for an up-close look at how to create Instagram- i worthy cakes from scratch.Attendees will learn how to ice and frost cake layers for a smooth and seamless took while Young shares tricks and harks for decorating scrumptious cakes to eat. Yff From disco dust to drip cakes,Young will cover it all! � y w 'fE1 • 1 • • "Chocolate Decadence"with Valerie Gordon Now a top chocolatier in the country,join Valerie Gordon as she . demonstrates for all you chocolate lovers how to create petits fours, - I handmade preserves,cakes,pies,and pastries—all incorporating the very best ingredients and offering a delicious spin on the unexpected. "Cheese" with Laura Werlin - Don't miss this experiential seminar by one 1 j. I of America's foremost cheese experts. Learn how to pair cheese with wine and how to pair cheese with cheese! a i "Dinner with Aarti Sequeira,Host of Food Network's Aarti Party" Dinner with host of Food Network's Aarti Party and James Beard - Award-winning Chef Eric Wadlund at Toscana Country Club. 9 PALM DESERT FOOD&WINE [ .RESENTED 6Y AGUA CALIENTE CASINO RESORT SPA Palm Desert Restaurant Participation ,.1711 iI Corso(new) Pacifica Seafood(new) AC3(new) t - Cuistot Wilma&Frieda The Venue Sushi Bar&Sake Lounge '--- a.1t 4 ' i 1111 1 f � t ^" }r ■ ill . t Ilk . ... ...i.„. 1 ,f . ilk` i p i 7._..,. ZERC7 14 CILF I # . . I 1 1 :....... 15 Nee -4. 7i. ...-Ait..... .1 , 1r 414 ,..., „,.._.i.op 414 ,. . ,_ \\ ....N. • „ , . 1,./. \ -_, ' '' Ill ii, 16 t I -,... .„.1„....______),-"-i 411 .4„ „F. . , . --.-jpar f l I t 11 t i { ..... • 10 EVENT UPDATE E N T ., MARKETING Social Media Support:January - March 31, 20I8 PHASE 1:Start to build social media following through - community management,targeting followers of the ‘` involved chefs,sponsors,and talent,spreading messaging of ticket availability per event.Provide comprehensive . •. storytelling around event details so that social pages ti`" _ serve as an informational hub for each component of the . . , - - weekend.Implement a paid promotion strategy to drive F fr-. . . Y ,1 - ticket sales conversions once social pages are built out,and $ L 10, ‘ , _ k ` f o' 0. continue the paid strategy throughout the next two phases. f r PHASE 2:Group and one-off influencer activations in . •Palm Desert/Coachella Valley,targeting influencers in the ` "I _ .. Los Angeles,Orange County,and San Diego markets.Target1.!* + ' foodie and elevated lifestyle influencers for an immersive tf: t ft' r weekend activation with a local hotel or restaurant partner st to highlight the experience of a weekend getaway in A4 LT.711/1:44-: !._ 1 advance of the festival.All posts will tie back to a parallel experience that their followers can win during PDFW. "; Other influencers will be given tickets on a one-off basis for '. , It - -;•! r`�' • giveaway contests to spread the message and drive sales. .- i PHASE 3:Execute planned Facebook and Instagram M DE§E; 1 live sessions with select chefs and talent to drive more OL&W I • 'I-- - 11, `"y,., awareness and buzz around the event and final Grand Tastings.Pre-event publication management,along with Facebook and Instagram advertising spend and strategy. ii PALM DESERT FOOD&WINE PRESENTED BY AGUA CALIENTE CASINO RESORT SPA MARKETING PALM SPRINGS LIFE. PALM DESERT PALM DESERT FOOD & WINE FOOD&WINE motel Packages ►MMMMMr •r AGUA CALIENTE CASINO RESORT SPA In partnership with .0 The C'ardr.n m El PP I Mardi 2325..018 Hotel Paseo EXTEND YOUR STAY WITH THESE ACCOMMODATIONS Digital Programmatic ENJOY A 1 OR 2-NIGHT STAY AT HOTEL PASEO,PALM DESERT'S NEWEST LUXURY Targeted Display Campaign HOTEL LOCATED IN THE HEART OF EL PASEO ANDJUST A FEW STEPS AWAY FROM FASHION WEEK EL PASEO AND PALM DESERT FOOD&WINE. February—March 2018 _ �� 1•'r � •'' I I I •� i r Awareness and transactive w . � k` 74.4 campaign targeting F' 1'+"7" • THE EXECUTIVE CHEF PACKAGE AT THE HOTEL PASEO Showcasing El Paseo as March 23 24,2018 a culinary destination The Executive Chef Package includes: 2-night stay at the Hotel Paseo in a Premier Balcony Room incentivizing travel to $100 dining certificate at AC3 Restaurant&Bar Two reserved seats to the James Beard Luncheon featuring emcee Gail Simmons,on Friday,March El Paseo for stay 23,2018.Plus receive an autographed copy of Gail Simmons'latest book,Bringing It Home: and dine. Favorite Recipes from a Life of Adventurous Eating Two Premier Passes to Palm Desert Food&Wine Grand Tasting event on Saturday,March 24, 2018,includes early entrance to the event,plus exclusive celebrity chef demonstrations Two reserved seats to Fashion Week El Paseo Finale Night show on Saturday,March 24,2018 $1,000 gift certificate to El Paseo Jewelers Value:$2,642 • Your Price:$1,450 • Promo code FOOD&WINE PACKAGE RESERVE NOW 1 12 EVE NT U P DATE SENTAZ kii :co jri 1- ___,. )ce....„' •-• - • - .. f ' Y • , :4 - _.. . . r, w li , . 3� rv� • "F` --4., • -• a. I. , , THE FOOD1£S&FASHIONISTA PACKAGE AT THE HOTEL PASEO March 23-24,2018 The Foodies&Fashionista Package includes: •2-night stay at the Hotel Paseo in a Premier Balcony Room •$100 dining certificate at AC3 Restaurant&Bar •Two reserved seats to the James Beard Luncheon,featuring emcee Gail Simmons, on Friday,March 23,2018.Plus receive an autographed copy of Gail Simmons'latest book, Bringing It Home:Favorite Recipes from a Life of Adventurous Eating •Two reserved seats to Fashion Week El Paseo The Best of Saks Fifth Avenue show on Friday,March 23,2018 •Two Premier Passes to Palm Desert Food&Wine Grand Tasting event on Saturday,March 24, 2018,includes early entrance to the event,plus exclusive celebrity chef demonstrations •Two reserved seats to Fashion Week El Paseo Finale Night show on Saturday,March 24,2018 • $1,000 gift certificate to El Paseo Jewelers Value:$2,832 • Your Price:$1,650 • Promo code FOOD&WINE PACKAGE RESERVE NOW 40 -: - VA i k-41 1 • M -wA . r- - . --------- -- THE SOUS CHEF PACKAGE ATTHE HOTEL PASEO March 23,2018 The Sous Chef Package includes: • 1-night stay at the Hotel Paseo in a Premier Balcony Room • $100 dining certificate at AC3 Restaurant&Bar • Two reserved seats to the James Beard Luncheon,featuring emcee Gail Simmons, on Friday,March 23,2018.Plus receive an autographed copy of Gail Simmons' latest book,Bringing It Home:Favorite Recipes from a Life of Adventurous Eating • Two reserved seats to Fashion Week El Paseo The Best of Saks Fifth Avenue show on Friday,March 23,2018 •$1,000 gift certificate to El Paseo Jewelers Value:$1,961 • Your Price:$1,050 • Promo code FOOD&WINE PACKAGE RESERVE NOW loom aere ws}61rartrmgarretiftea 13 El Paseo Jewelers FASHION WEEK PALM DESERT ,. EL PASEO FOOD&WINE Presented 6y Franklin I.aan Center PRESENTED BY AGUA CALIENTE CASINO RESORT SPA MARCH 17-24,2018 MARCH 23-25,2018 PALM SPRINGS LIFE. P116;ISHER Franklin W.Jones 303 North Indian Canyon Drive, Palm Springs,California 92263-2724 760-325-2333 760-325-4603 FAx palmspringslife.com