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HomeMy WebLinkAboutDrctn - Participation in SunLine Bus Shelter Advrtsng PgrmCITY OF PALM DESERT SPECIAL PROGRAMS DEPARTMENT STAFF REPORT REQUEST: DIRECT STAFF WITH REGARD TO PARTICIPATION IN SUNLINE TRANSIT AGENCY'S BUS SHELTER ADVERTISING PROGRAM SUBMITTED BY: Frankie Riddle, Director of Special Programs APPLICANT: City of Palm Desert DATE: March 10, 2016 CONTENTS: STA Bus Stop Improvement Program — Phase 6 Information Recommendation By Minute Motion, direct staff to either: 1. Further negotiate and review options with regard to the City's participation in SunLine Transit Agency's Bus Shelter Advertising Program; or 2. Cease negotiations and continue with current SunLine Bus Shelter Maintenance Agreement. Executive Summary If so directed, staff will continue to work with SunLine to negotiate free advertising space for Palm Desert use as well as all standard items generally included within the contract. In addition, consideration of implementation of new methods/technologies for bus shelter advertising (e.g., standalone panels and/or electronic sign boards) will be reviewed so as to create interest and uniqueness at bus stops. It should be noted that SunLine is currently reviewing the potential to retrofit their shelters that previously had advertising panels; however, this may not be possible and alternative methods may be required if participation by the City is desired. Discussion The City of Palm Desert previously had a (2006) contract with SunLine Transit Agency for Bus Shelter Advertising at bus shelters throughout the City, which included revenue sharing, free maintenance, and 50% (one side) of each shelter for marketing of community events, programs, etc. However, over time the revenue was not sufficient to cover the cost of maintenance as cities were eliminating advertising from their shelters and maintenance costs increased. Palm Desert decided to eliminate bus shelter STAFF REPORT SUNLINE BUS SHELTER ADVERTISING PROGRAM MARCH 10, 2016 PAGE 2 advertisements as well and renegotiated a new contract with SunLine that included an increased maintenance cost and elimination of revenue sharing and the 50% advertisement space. Recently staff has been in contact with SunLine regarding its current Bus Shelter Marketing Program. The basic program provides SunLine to pay each City $25 per space per month and covers the cost of maintenance for all shelters (City and SunLine); however, no free advertising is provided. Staff has requested consideration to receive advertising space to promote the City, community events, and other activities. However, SunLine noted that it would have to determine the interest and feasibility of entering a contract with different provisions than that of other cities. The City currently pays $137.93 per bus shelter per month for 37 active shelters/stops and $68.97 per month for seven non -active shelters/stops for a total of 44 bus shelters. In FY 2015/16, the City will pay SunLine Transit Agency approximately $67,000+/- for bus shelter maintenance. Potential benefits of participating in SunLine's Bus Shelter Advertising Program: • Could eliminate approximately $65,000 - $70,000 (or a portion thereof) in yearly maintenance costs. Since the amount fluctuates based on the active or inactive status of each shelter and the addition of new shelters, the total expended each year may change. (Note: The City does expend $65,000 - $70,000 each year and there are four (4) new shelters planned for 2016/2017). • Maintenance service provided by SunLine Transit Agency at no cost for all bus shelters (City and SunLine) including those with and without advertising panels. • Potentially receive $4,200 annually ($25 per month per shelter x 14 shelters with the potential for advertisement.). This amount is determined on how many shelters have been identified as having the potential for advertisement, if parts are available for retrofitting of shelters is available and not cost prohibitive. • Potential for additional revenue is possible if alternative advertising options are available and considered and placed at more than 14 sites. In addition to bus shelter advertising, the placement of additional shelters within Palm Desert at stops that only have a bench and trash container was discussed. SunLine informed the City that they currently have no extra shelters available for relocation and that there are no funds available within the current budget, nor may funds be available within the FY 2016/17 budget to purchase new shelters. SunLine has applied for funds through Proposition 1 B, which will cover the cost of Phase 6 implementation of four (4) new bus stops identified within Palm Desert that includes shelters, with a target installation date between June to October 2016. Through Proposition 1 B, Phase 7 (FY 2016/17 budget cycle) another 25 sites will be identified throughout all local cities and include all site work and shelters, if necessary. It was noted that Proposition 1 B may have only two (2) more cycles of funding remaining and no other known state funds are available at this time. STAFF REPORT SUNLINE BUS SHELTER ADVERTISING PROGRAM MARCH 10, 2016 PAGE 3 Fiscal Analvsis Contracting with SunLine could reduce the impact to the City's General Fund by approximately $65,000 - $70,000 (all shelters) depending on those items outlined above. Submitted By: �6 Franki&Riddle Director of Special Programs Reviewed: �Z� Paul Gibson Director of Finance �udy .Acosta Assistant City Manager Approval: Join M. Wohlmuth City Manager Riddle, Frankie From: Sent: To: Cc: Subject: Attachments: Hi Frankie, Anita M. Petke <apetke@sunline.org> Friday, February 26, 2016 3:59 PM Riddle, Frankie Semia Hackett; Tommy D. Edwards; Polo Del Toro SunLine Bus Stop Improvement Program - Phase 6 STA BUS STOP IMPROVEMENT PROGRAM - PHASE 6 2.23.16.pdf Attached is the Bus Stop Improvement Program —Phase 6. The planned implementation date for this project in the later part of September 2016. There are four bus stops recommended for a new shelter are as followed: 198 Monterey Ave. Fred Waring Dr. Farside Northeast Northbound 32 223 Fred Waring Dr. Washington St. Farside Northwest Westbound 54 272 Fred Waring Dr. Town Center Wy. Farside Southeast Eastbound 32, 53 & 111 715 Washington St. Hovley Ln. Farside Southwest Southbound 70 I will continue to keep you posted once the contractor has a tentative installation schedule. Thank you, Anita M. Petke Sufliffle IJgII$II 191111'0' Transit Planning Manager SunLine Transit Agency 32-505 Harry Oliver Trail Thousand Palms, CA 92276 760-343-3456 ext 1603 760-250-9597 (C) apetke@sunline.ore www.sunline.org This e-mail message, which includes any attachments, may contain information that is privileged, confidential or proprietary. If you are not the intended recipient(s), or the employee or agent responsible for delivery of this message to the intended recipient(s), you are hereby notified that any use, copy, distribution, or disclosure of this message is prohibited. If you have received this message in error, please immediately notify apetke @sunline.ora and delete the message from your computer. 1 Sunt►He SUNLINE BUS STOP IMPROVEMENT PROGRAM - PHASE 6 ',rf 191i AG1 ♦L'I Updele: 292716 Pr4Ca Sed t2 1 L"-eiii J^Tlwr stpy Y un Snw. cr,,, an.ex Posits- L-,u- Qi—Hs, s.... d ev e.Isnna Amenlner ryW31Z. NON-AoaAn• 3h Nnr Colo camm«1n CathodrolC _ Y �'11i► 32 Ramon Rd. Landau Blvd Nearside Northeast Westbound 30 Did Sunline Sheller 9FT. AD Blue R•vl.c..xwc. wf ob.r 5u�u�.hNr. w�n•w 37 Ramon Rd. L-andav Blvd. Farside Southeast Eastbound 38 Old SunLine Sheller 9FT. AQ Blue A°v1ar" ..Hang ernr sunun•.hernr ' 9f1-Ad 2 Total Number or Bus Stay Impraiements = 2 Coachella 464 Jackson St. Ave. 48 Mid -Block Southeast Eastbound 90 SignagelPole 9F7- Hon,4p Blue sheroer rneraliar-a. oily 352 Shady Ln. Orchard Ave. Farside Soulhwast Souhbound 90 SignagelPole 9FT. Non.AD Blue cerium pd „"Pro"em°"Ie "°ed°°d n .Pon er.n.. ,�,bllaerrn 9"onAd 7 Total Nvrober of Bus Slap Improvemoms = 2 $j,.Rolsprinqz .. 135 Two Bunch Palms Tr. Nearside Northeasl Wastbound 15 Bench 8 Waale Conl 5FT, Non -AD Brown CAwK 4 psd,r�rvrem•ntsn..dd.dw IWssl0r }�a� emu, �_Iall•wr, 526 Mission Lakas Blvd. El Miredor Blvd. Farside Norlhwes! Westbound 14 Bench & Waste Conl 9FT. NonAD Brown Connate w irnare..m•nn n•edwo m wmod "I%r .xnlleb.n 9ft-NonAd 2 Total Number or Bus Slop Improiemenis = 2 INDIO 107 Monroe St Hoover St Farside Nwlheasl Northbound 80 Bench & Waste Conl. 13FT Non -AD Broom sh.Iwine l•Vun-lr 251 Roque Ave Towne SI Nearside Southwest Eastbound 54 Bench & Waslo Con l 9FT Non -AD Brown 6h.W n�ue.n enlr ' 252 Requa Ave. Towne SI Farside Norlhwesl Westbound 81 Bench & Wa51e Cord 9FT Non -AD Broom Shemr ineuelwon only Qon F. Kenny Ed. 739 Oasis SI Serr Center Mld•BICk Northeast Northbound 8t3 Bench & Waste Cont. 9FT Non -AD Brown Sh.lr n—l. n-1, IFT Non -AD = 3 Total Number or Bus Slop Im prulemon is = 4 131--T Non -AD = 7 279 $t. Eisenhower Qr. Nearside Soulhwest Seu[hbound 70 Bench & Waste 9FT Nvn•AQ Brown 5n•inr.namia9o. vnIy IVV.:hrqbDn BdC ate 998 Wahington St. Ave 48 Nearside Southwest Suulhbound 70 9FT Non -AD Brown sh lw r.ew4e.. oNr nla AT Non•AO = 2 ToWI Number of Bus Slop Imprommonts = 2 PALM ES ERT 198 7dentemy Ave. Fred Waring Qr. Farsrde Northeast Northbound 32 Bench Wasle 131FT Non -AO Brown Shen. rftrllse nIr 223 Fred Waring Qr- Washington St. Farside NorthwestII& Westbound 54 s 1e SIFT Hon AO Brown sn.twmwiaevn .nlr Cvntaine 272 Fred Wanng Qr Town Center VVy. Farside Southeast Eastbound 536 32,11 Bench & Waste Non -AD Brawn sn•n.r inwn.n.n onq ;II 1 Container 715 Washington St. Hovfey Ln Faraide Southwest Sauthbound 70 uenenon wine S1e 13FT Non -AD Brownin Ia bn ony VFT Non3G . 5 Total Number of Bus Slop Imprownwnts = 4 17FT Nan•AD = 3 I ._,, —... imrv.rement veoaru.-vicar.. 6�r L -NI Etapo4M M1�tr SjQp! g Etna[ Grorr slre.l Posltlon C—OM Dim," swv"ey E=JIHall Am rnm.r TYPV31" NO NJ4p E AD snkl.r Color c"Mwt, PALM SPRINGS - - -- 124 Palm Cyn. Dr China Or. Nearside Norlhwe5l Southbound III Bench & Wasle Conl. 9FT Nan -AD Brown Sh.tt.r•nWllahon only 132 Ramon Rd. Grenfall Rd. Ferside Soulheasl Easiwund 30 Bench & Wallis Corti- 9FT Non -AO Brown sn.ld, remlyer.. only 570 Indian Canyon Dr. Sagebrush Rd. Farsids Northwest Westbound Ill Bench & Waste Coal. 9FT Nan -AD Brown Sh.rc.r.ner laoM only. 725 San Rafael Dr Sunrise Wy. Farside Narlhwest Westbound 24 Bench & Waste Caw. 9FT Non -AD Brown Sh.rcer.n Ubw only RIFT Non -AD 4 Total Number of Eu, Stop tmpro—ants = RIVERSIDE COUNTY L NI CORPORATED AREAS NORTH SHORE d. MECCA 241 Monterey Ave. 8roadmoor Dr Nearside Northwest Southbound 32 Bench & Waste Coact. 9FT Non -AD Blue spear imhllaeeri Mir 242 Monterey Ave. Broadmaor Dr. Famide Nonheasl Northbound 32 bench&Waste Cont. 9FT Non -AID Blue ShMvr,m 1121e only 366 5th St. Dale Kiley Rd. Farside Northwest Westbound 91 & 95 Bench & Waste Cant. 9FT Non -AD Blue Sn.ar i Mahon wh 1` U7 5111 St. Dale Kiler Rd. Nearside Southwest Eastbound 91 &95 Bench & Waste Cant. 9FT Nan -AD Blue sh.n..,.aail.n.h wy 399 701h Ave. Vander Veer Rd Famde Northwasl Westbound 95 Bench & Waste Cont. 9FT Non -AD Blue sh.n..lheanaoon Dory 9F7 Non -AD 5 iota! Number of Bus Stop lm praMnenls e 5 SIFT Nor AD • 19 9FT AD : 2 13FT Nor, AD- i TOTAL NUMBER OF STOP IMPROVEMENTS: 25 YS 2 S-Lm. am ayn I-- I.,-- ve.f. 6 CITY OF PALM DESERT SPECIAL PROGRAMS DEPARTMENT INTEROFFICE MEMORANDUM To: Honorable Mayor, Members of the City Council, and City Manager From: Frankie Riddle, Director of Special Programs Date: March 10, 2016 Subject: SUNLINE TRANSIT AGENCY FLEETWATCH PILOT PROGRAM SunLine Transit Agency is requesting the City of Palm Desert's participation with the FleetWatch Solar Electronic Schedule System. The Pilot Program is being proposed at two locations along Town Center Way (both the north and south bound bus stops). The Program will commence as soon as SunLine receives the FleetWatch signs, which is estimated to be four (4) to eight (8) weeks. SunLine's pilot programs usually run approximately 18 months and if successful, this program would be expanded and included within the FY 2017/2018 budget or later. FleetWatch signs display specific routes that connect with the stop as well as the continuing arrival times of buses for each stop throughout the day until service ends. See attached photos of sign design and proposed locations. The City of Palm Desert will be the only city participating at this time. In addition, all work and costs associated with this program will be absorbed by SunLine. 6X4,� � &ff/ Frankie Riddle Director of Special Programs Enclosures: as noted cc: Rudy Acosta, Assistant City Manager 80 0 Wd $- 8vw 910Z 14J '183S30 N1Vd 101JJ0 S,k8310 A110 a3A13038 NOTE: SIGN WILL HE F-- PRINTED ON BOTH SIDES AND HAVE TIME DISPUIY MODULES ON BOTH SIDES EXAMPLE OF SIGN INSTALLATION UNIE DEPARTS I/V - s DEPARTS !N MINUTES ARTS IN 53 MINUTES PA 1 220 - - Srrnlrne s-.,- iiG - rrr�rrr rrncr - w.w•ry PALM SPRINGS • SLINLINE TRANSIT SIGN PROJECT ocsosy is wa ou3ma I UGN HSTAUA11Orr EVAGU dew MG "TE 02-Y7311E I YM SENDRIEW SAND SYSTEMS, IIPESGN EXWPLES YC. P O BOX 1928 AOlCT �n Ifo11C NONE ROCKWALL. TEXAS 75867 pq� gyp. P3T-019 - T Ar Northbound Town Center Way Bus Stop Not to Scale. Picture reflects proposed placement only.