HomeMy WebLinkAboutProduce the Vision San Pablo F1RST WEEKend Evnt 05-07-2016CITY OF PALM DESERT
COMMUNITY DEVELOPMENT DEPARTMENT
STAFF REPORT
REQUEST: CONSIDERATION OF APPROVAL FOR A REQUEST IN AN AMOUNT
NOT TO EXCEED $13,000.00 TO PRODUCE THE VISION SAN
PABLO FIRST WEEKEND EVENT TO BE HELD ON SATURDAY MAY
7, 2016.
SUBMITTED BY: Eric Ceja, Associate Planner
DATE: March 10, 2016
CONTENTS: SCAG's Tactical Urbanism Conceptual Package
Recommendation
By Minute Motion:
1. Authorize the request in an amount not to exceed $13,000.00 to produce
the "Vision San Pablo" First Weekend event along the San Pablo Avenue
corridor to be held Saturday May 7, 2016 and;
2. Appropriate $13,000.00 from unobligated General Fund monies to account
number 1104417-4321900 (First Weekend Events) for this expense; and
3. Approve the use of non-traditional traffic control and street closure plans
between May 2 and May 13, 2016, to demonstrate the envisioned
improvements to the San Pablo Avenue corridor;
4. Receive and file this information report describing the San Pablo Avenue
demonstration project and partnership with the Southern California
Association of Governments.
Backaround
The City of Palm Desert was selected by the Southern California Association of
Governments (SCAG) to participate in their "Go Human" campaign to promote walking,
biking, and community connections throughout the SCAG region. The City was selected
based on an application submitted by staff to conduct a demonstration project of the
envisioned San Pablo Avenue improvements and a one -day community event — "Vision San
Pablo" during the month of May 2016. The demonstration project will begin May 2, 2016
and last two weeks and the one -day event will be held on Saturday, May 7, 2016.
Staff Report
1" Weekend — "Vision San Pablo"
March 10, 2016
Page 2of3
The "Vision San Pablo" event will be used as a First Weekend event for the month of May,
and as such, staff is busy securing vendors and community partners to participate in the
event. The event includes:
1. Full street closure of San Pablo Avenue between San Gorgonio Way and
Alessandro
2. Expanded outdoor dining areas, shade trees, and string lighting
3. Pop-up art and community art projects
4. Community beer garden
5. A live band presentation from 7:30 p.m. to 9:00 p.m.
It is Staff's intent is to provide an attractive and safe demonstration of the envisioned San
Pablo street improvements and to host a successful community event that highlights these
improvements and showcases the street transformation. Staff is hopeful that the two week
demonstration will allow residents to experience the planned street improvements in a safe
and positive environment.
The demonstration consists of representing the envisioned "road diet" along San Pablo
Avenue from Alessandro to Catalina Way. Temporary, non-traditional, traffic control and
street closure plans are being prepared with a focus on providing a safe demonstration for
the community, drivers and pedestrians. The non-traditional traffic control consists of boxed
trees and landscape, parklets, bollards, and lighting. These traffic control measures are not
approved under the California Manual on Uniform Traffic Control Devices (CAMUTCD) and
the city assumes some liability in conducting the demonstration project. However, staff is
doing all it can in terms of signage, notification, and placement of the improvements, to
make this demonstration as safe as possible.
Fiscal Analysis
City staff has met with various community partners, local businesses, and staff from the
Southern California Association of Governments to prepare a draft budget indicating total
expenses in the amount of $13,000 for the "Vision San Pablo" first weekend event. Based
on these meetings and fees associated with bringing in items for the event we are
requesting that the City Council allocate $13,000 from the City's First Weekend and
Marketing budget to host the event. These funds will be used to:
1. PR/Marketing/Branding/Website/Social Media Campaign
2. Traffic ControVStreet Closure Plans
3. Police Services
4. Permit Fee's
5. Burrtec Services
6. Secure local band and stage
7. Secure vendors and licensing.
In addition, Musicians Outlet and SIR are partnering with the City to provide sound, lighting
and staff for the event. Staff's recommendation is to utilize un-programmed marketing and
Staff Report
1" Weekend — "Vision San Pablo"
March 10, 2016
Page 3 of 3
First Weekend monies for this request. Staff has conservatively estimated the funding
budget at $13,000 and will manage those funds directly. It is likely the total funds expended
will be less than the approved amount by the City Council.
Submitted By:
Eric Ceja, A s ciate Planner
Review and Concur:
Ta64--
Ryan Stendell,
Community Development Director
Ap,pto I:
J M. Wohlmuth, City Manager
Reviewe/n(Direct—orof
ncur:
d �
Paul Gib Finance
Reviewed and Concur:
Thomas Soule,
Tourism and Marketing Manager
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