HomeMy WebLinkAboutSunline Transit Agency Bus Shelter Advertising PgrmCITY OF PALM DESERT
SPECIAL PROGRAMS DEPARTMENT
INTEROFFICE MEMORANDUM
To: Honorable Mayor, Members of the City Council, and Acting City Manager
From: Frankie Riddle, Director of Special Programs
Date: April 14, 2016
Subject: SUNLINE PUBLIC TRANSPORTATION AMENITIES AND POTENTIAL
IMPROVEMENT NEEDS
As per City Council's request, the following information has been prepared regarding
SunLine's existing routes, bus stops, and amenities, as well as rough estimated costs
associated with potential site improvements and amenities:
• How many active and inactive stops in Palm Desert?
0 66 active stops
0 6 inactive stops (i.e., route changes are the general reason for stops to be
inactivated)
• How many stops with and without shelters?
0 37 stops with shelters
0 29 stops without shelters (includes those removed as a result of damage)
• Location of all stops?
o Bus Stops By Jurisdiction, Palm Desert (attached) provides location and
types of amenities at each stop within the city
• Ridership of each stop?
o Per SunLine, the computer program that provides ridership data is down
and they are unable to provide this information at this time. System
should be operational in the next week or two.
• Site improvements required at each stop and cost?
o Site improvements do not include shelter cost.
o Rough estimated cost of $15,000 per site (Per SunLine, this is based on
full [i.e., site work, pads, permits, etc.] improvements at each site)
o Total estimated cost for 29 sites without shelters: $435,000. (This cost is
strictly based on full improvements at each site.)
o Rough estimated cost is not site specific. SunLine would need to conduct
a physical inspection of each site to determine the exact conditions and
improvements needed per site at which time a more accurate cost could
be determined.
SUNLINE PUBLIC TRANSPORTATION AMENITIES AND POTENTIAL
IMPROVEMENT NEEDS
APRIL 14, 2016
PAGE 2
Cost to pre -fabricate shelters?
0 9' Advertising:
0 9' Non -Advertising:
0 13' Advertising:
0 13' Non -Advertising:
0 17' Advertising:
0 17' Non -Advertising:
$14,200 x 29 = $411,800
$ 8,800 x 29 = $255,200
$16,500 x 29 = $478,500
$ 9,800 x 29 = $284,200
$18,500 x 29 = $536,500
$14,600 x 29 = $423,400
Based on the information provided above, the total rough estimated cost to undertake
improvements to public transportation amenities within the city ranges from $690,200
for the smallest 9' non -advertising shelter to $971,500 for the largest 17' shelter that
accommodates bus shelter advertising. However, this cost could potentially decrease if
site inspections were undertaken at each site. SunLine has indicated that they would
be willing to undertake the inspections but additional time would be needed to
accommodate the necessary work required.
/<4
FrankiRiddle
Director of Special Programs
Enclosures: as noted
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SUS STOPS BY JURISDICTION
rRR�I�E, A�E►VC,�
PALM DESERT
January 4, 2016 Service Changes
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52
Country Club Dr.
Monterey Ave.
FS
SE
E8
5fl
1-Inacf(v Sun me. on- a er -Dis ontnued
rS� t`��g' ServiG har)pe
53
Country Club ❑r.
Regent
FS
SE
EB
50
1-Inactive SunCin 4 rt. Non- She ter
Seot. 08' Service Chance
- Discontinued
55
Cook St.
Hovley Lane E.
FS
SW
SB
53
1
I J
l I J
I
1
Shelter was removed due to vehicle
56
Cook St.
Joni Dr.
FS
SW
SB
53
accident 2/2016.
1
62
Monterey Ave.
Fred Waring Dr.
FS
SW
SB
32 & 111
1
1
63
Monterey Ave.
Hahn
NS
NW
SB
32 & 111
1
1
32, 53,
65
Town Center Wy.
Hahn
NS
SE
NB
54, 111 &
3
1
220
66
Fred Waring Dr.
One Quail Pl.
FS
NW
WB
54 & 111
1 1
67
Town Center Wy.
Hahn
NS
NW
SB
53 & 111
1
1
69
Fred Waring Dr.
Monterey Ave.
FS
SE
EB
53
1
1
70
Hwy. 111
San Luis Rey Ave.
FS
SE
EB
53 & 111
_„
1
71
Hwy. 111
Fred Waring Dr.
FS
NW
WB
53 & 111
1
1
72
Hwy. 111
Deep Canyon Rd.
FS
SE
EB
53 & 111
1
73
Hwy. 111
Deep Canyon Rd.
FS
NW
WB
53 & 111
1
1
74
Hwy. 111
Cabrillo Ave.
NS
NE
WB
53 & 111
1
76
Hwy. 111
San Pablo Ave.
NS
SE
WB
53 & 111
1
1
77
Fred Waring Dr.
C.O.Q.
FS
NW
WB
53
1
1
78
Cook St.
Gerald Ford Dr.
FS
NE
NB
53
1
1
79
Country Club Dr.
Cook St.
FS
NW
WB
53
1
1
80
Washington St.
Dudley Dr.
FS
SW
SB
70
1
1
149
Monterey Ave.
Park View Dr.
FS
SW
SB
32
1
1
163
Country Club Dr.
Desert Willow Dr.
FS
NW
WB
53
1
1
shelter was removed due to vehicle 1
164
Country Club Dr.
Desert Springs Dr.
FS
SE
EB
53
accident 412015.
165
Portola Ave.
Country Club Dr.
FS
SW
SB
53
1
1
166
Country Club Dr.
Portola Ave.
FS
SE
EB
53
1
1
170
Hovley Ln. E.
Portola Ave.
FS
SE
EB
53
1
1
175
Portola Ave.
Hovley Ln. E.
FS
NE
NB
53
1
1
177
Hovley Ln. E.
Corporate Wy.
FS
SE
EB
53
1 1
SYRI/fle
17l14NS1I AGENCY
w
y
0
ai
a
J
183
Hovley Ln. E.
Corporate Wy.
189
Catalina Wy.
San Pascual Ave.
190
Hovley Ln. E.
Cook St.
191
Fred Waring Dr.
Portola Ave.
192
Fred Waring ❑r.
Portola Ave.
19B
Monterey Ave.
Fred Waring Dr.
202
Fred Waring ❑r.
Cook St.
204
Cook St.
Frank Sinatra Dr.
205
Gerald Ford Dr.
Cook St.
206
Cook St.
Berger Dr.
207
Cook St.
Frank Sinatra ❑r.
208
Gerald Ford Dr.
Cook St.
209
Cook St,
University Park Dr.
223
Fred Waring Dr.
Washington St.
267
Country Club Dr.
Via Portofino
268
Country Club Dr.
Sagewood Ur.
272
Fred Waring Dr,
Town Center Wy.
273
Cook St.
Sheryl Ave.
275
Cook St,
Fred Smith Wy.
282
Fred Waring Dr.
Warner 7r.
291
Fred Waring ❑r.
Deep Canyon Rd.
296
Fred Waring ❑r.
Deep Canyon Rd.
340
Monterey Ave.
Hovley Ln W
341
Fred Waring Dr.
Hwy. 111
536
Hwy, 111
Desert Crossing
539
Hwy. 111
San Pablo Ave.
540
Hwy. 111
Portola Ave.
569
Hwy. 111
San Luis Rey Ave.
572
Fred Waring Dr.
San Pablo Ave.
573
Fred Waring ❑r.
Monterey Ave.
BUS STOPS BY JURISDICTION
PALM DESERT
January 4, 2416 Service Changes
O
o a .�°r r fi +a r fi m m
u o y❑ ey rn +n 14 y QO y CO m/0
E
9
FS NW WE 53 1
r►�-y►►►s�:�j
FS
NW
WB
53
1
1
FS
NW
WB
54
1
1
FS
SE
EB
54
1
1
1
FS
NE
NB
32
1 1
1
FS
NW
WB
54
1
1
FS
SW
SB
531N.t
1
1
FS
NW
WB
53
1
1
1
NS
SE
NB
53
1
1
FS
NE
NB
53
1
1
NS
SW
EB
53
1
1
FS
SW
SB
53
1
1
FS
NW
WB
54
1
1
1-Inactive C;ityr.)eve
open inelfer - Jiscon inued Sep(. Ud'
FS
SE
EB
50
Service Chan e
1-inactive SunLlne 1ul t. Non -Ad Shelter - Ulscontlnued
FS
Se
EB
50
Sent. 08' )ervioe Chanae
FS
SE
EB
2&
32,
1
1
NS
NW
SB
53
1
1
NS
NW
SB
53
1
1
FS
NW
WE
54
1
1
FS
SE
EB
54
1
1
FS
NW
WE
54
1
1
NS
SE
NB
32
1
1
FS
SE
EB
54
1
1
NS
SW
EB
53 & 111
1
1
FS
SE
EB
53 & 111
1
1
FS
SE
EB
53 & 111
FS
NW
WE
53 & 111
1
1
FS
NW
WB
53
1
1
FS
NW
WE
53 & 111
1
1
1
suftlifla BUS STOPS BY JURISDICTION
rHANS11 JfffNL'Y PALM DESERT
January 4, 2016 Service Changes
qj
C a
y rn y m` u m y fi Q r. N ty er m e t 4
715 Washington St. Hovley Lane E. FS SW SB 70 1 1 1
778 Monterey Ave. San Gorgonio Wy. NS SE NB 111 1 �� 1
839 Harris Ln. Washington St. FS NW WB 70 1 1 1 1
840 Washington St. Ave. 41 FS SW SB 70 1
858 San Pablo Ave. Guadalupe Ave. NS SE NB 53 1. 1
873 Hv y. 111 Monterey Ave. FS SE EB 111
938 Dinah Shore Dr. Shoppers Ln. FS NW WB 32 1 1 1
946 Fred Waring Dr. San Anselmo Ave. FS SE EB 53 1 1
947 San Pablo Ave. Santa Rosa St. FS SW SB 53 1 1 I 1
948 Cook St. Sante Fe Tr, FS NE NB 53 1 I 1
949 Cook St. Merle Dr. FS NE NB 53 ,; 1 1
1-inactive L;iryi aeve oper shelter - Isconilnued Sep. um'
951 Cook St. Hovley Ln. FS NE NB 53 Service Chance
962 Cook St. Country Club Dr. FS NE NB 53 1 1 1 1 1 11 1 1 1 1 1 1
20 17 0 0 0 6 7 6 12 66 19
Total Number of Bus Stops: 66
Total Number of Shelters: 37 Ex: -3
SunLine Bus Shelters Nan -AD: 20
City 1 Developer Shelter: 17
Phase 1 Bus Shelters: 0 Note: SunLine does not have advertising cabinets in the City of
Phase 2 Bus Shelters: 0 Palm Desert.
Phase 3 Bus Smelters: 0
Proposed Phase 4 Bus Shelters: 6
- l=$t6pF 7
0
New Bus Benches & Waste Cont.: 12
CITY OF PALM DESEFj_T a PAMTO 210�
SPECIAL PROGRAMS DEPA l I ivitiv I
STAFF REPORT
REQUEST: DIRECT STAFF WITH REGARD TO PARTICIPATION IN
SUNLINE TRANSIT AGENCY'S BUS SHELTER ADVERTISING
PROGRAM
SUBMITTED BY:
APPLICANT:
DATE:
CONTENTS:
Recommendation
Frankie Riddle, Director of Special Programs
City of Palm Desert
March 10, 2016
STA Bus Stop Improvement Program — Phase 6 Information
By Minute Motion, direct staff to either:
1. Further negotiate and review options with regard to the City's participation in
SunLine Transit Agency's Bus Shelter Advertising Program; or
2. Cease negotiations and continue with current SunLine Bus Shelter Maintenance
Agreement.
Executive Summary
If so directed, staff will continue to work with SunLine to negotiate free advertising space
for Palm Desert use as well as all standard items generally included within the contract.
In addition, consideration of implementation of new methods/technologies for bus
shelter advertising (e.g., standalone panels and/or electronic sign boards) will be
reviewed so as to create interest and uniqueness at bus stops. It should be noted that
SunLine is currently reviewing the potential to retrofit their shelters that previously had
advertising panels; however, this may not be possible and alternative methods may be
required if participation by the City is desired.
Discussion
The City of Palm Desert previously had a (2006) contract with SunLine Transit Agency
for Bus Shelter Advertising at bus shelters throughout the City, which included revenue
sharing, free maintenance, and 50% (one side) of each shelter for marketing of
community events, programs, etc. However, over time the revenue was not sufficient to
cover the cost of maintenance as cities were eliminating advertising from their shelters
and maintenance costs increased. Palm Desert decided to eliminate bus shelter
STAFF REPORT
SUNLINE BUS SHELTER ADVERTISING PROGRAM
MARCH 10, 2016
PAGE 2
advertisements as well and renegotiated a new contract with SunLine that included an
increased maintenance cost and elimination of revenue sharing and the 50%
advertisement space.
Recently staff has been in contact with SunLine regarding its current Bus Shelter
Marketing Program. The basic program provides SunLine to pay each City $25 per
space per month and covers the cost of maintenance for all shelters (City and SunLine);
however, no free advertising is provided. Staff has requested consideration to receive
advertising space to promote the City, community events, and other activities.
However, SunLine noted that it would have to determine the interest and feasibility of
entering a contract with different provisions than that of other cities.
The City currently pays $137.93 per bus shelter per month for 37 active shelters/stops
and $68.97 per month for seven non -active shelters/stops for a total of 44 bus shelters.
In FY 2015/16, the City will pay SunLine Transit Agency approximately $67,000+/- for
bus shelter maintenance.
Potential benefits of participating in SunLine's Bus Shelter Advertising Program:
• Could eliminate approximately $65,000 - $70,000 (or a portion thereof) in yearly
maintenance costs. Since the amount fluctuates based on the active or inactive
status of each shelter and the addition of new shelters, the total expended each
year may change. (Note: The City does expend $65,000 - $70,000 each year and
there are four (4) new shelters planned for 2016/2017).
• Maintenance service provided by SunLine Transit Agency at no cost for all bus
shelters (City and SunLine) including those with and without advertising panels.
• Potentially receive $4,200 annually ($25 per month per shelter x 14 shelters with
the potential for advertisement.). This amount is determined on how many shelters
have been identified as having the potential for advertisement, if parts are available
for retrofitting of shelters is available and not cost prohibitive.
• Potential for additional revenue is possible if alternative advertising options are
available and considered and placed at more than 14 sites.
In addition to bus shelter advertising, the placement of additional shelters within Palm
Desert at stops that only have a bench and trash container was discussed. SunLine
informed the City that they currently have no extra shelters available for relocation and
that there are no funds available within the current budget, nor may funds be available
within the FY 2016/17 budget to purchase new shelters. SunLine has applied for funds
through Proposition 1 B, which will cover the cost of Phase 6 implementation of four (4)
new bus stops identified within Palm Desert that includes shelters, with a target
installation date between June to October 2016. Through Proposition 1 B, Phase 7 (FY
2016/17 budget cycle) another 25 sites will be identified throughout all local cities and
include all site work and shelters, if necessary. It was noted that Proposition 1 B may
have only two (2) more cycles of funding remaining and no other known state funds are
available at this time.
STAFF REPORT
SUNLINE BUS SHELTER ADVERTISING PROGRAM
MARCH 10, 2016
PAGE 3
Fiscal Analvsis
Contracting with SunLine could reduce the impact to the City's General Fund by
approximately $65,000 - $70,000 (all shelters) depending on those items outlined
above.
Submitted By:
�6
Franki&43iddle
Director of Special Programs
Reviewed:
6 �
Paul Gibson
Director of Finance
study .Acosta
Assistant City Manager
Approval:
-1
J4'n
M. Wohlmuth
City Manager
Riddle, Frankie
From: Anita M. Petke <apetke@sunline.org>
Sent: Friday, February 26, 2016 3:59 PM
To: Riddle, Frankie
Cc: Semia Hackett; Tommy D. Edwards; Polo Del Toro
Subject: SunLine Bus Stop Improvement Program - Phase 6
Attachments: STA BUS STOP IMPROVEMENT PROGRAM - PHASE 6 2.23.16.pdf
Hi Frankie,
Attached is the Bus Stop Improvement Program —Phase 6. The planned implementation date for this
project in the later part of September 2016.
There are four bus stops recommended for a new shelter are as followed:
198 Monterey Ave. Fred Waring Dr. Farside Northeast Northbound 32
223 Fred Waring Dr. Washington St. Farside Northwest Westbound 54
272 Fred Waring Dr. Town Center Wy. Farside Southeast Eastbound 32, 53 &
111
715 Washington St. Hovley Ln. Farside Southwest Southbound 70
I will continue to keep you posted once the contractor has a tentative installation schedule.
Thank you,
Anita M. Petke
A untfne
II7fi5ll ?Ill lei
Transit Planning Manager
SunLine Transit Agency
32-505 Harry Oliver Trail
Thousand Palms, CA 92276
760-343-3456 ext 1603
760-250-9597 (C)
anetke(@sunline.org
www.sunline.ore
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1
Sunllne SUNLINE BUS STOP IMPROVEMENT PROGRAM - PHASE 6
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32 Ramon Rd
Landau Blvd.
NearSede
Northeast
Westbound
30
Old SunLlne Shelter
9FT.
RD
Blue
R.pl—,stngdd.r 5u 1j sh.leer
. N rw
1 37 Ramon Rd
Landau Blvd
Farside
Southeast
Eastbound
$0
Old SunLine Shelter
9FT-
A❑
Blue
5u.4�n..n.e.r
wm .uw.
9ft-Ad
2
Total Humber of
But Stop Improvcments
=
2
COadhaka
�.,
484 Jackson St.
Ave 88
Mid-Bloc3c
Southeast
Eastbound
90
Signage+Pale
9FT.
Non AD
Blue
Shgw,rN uton only
352 Shady Ln.
orchard Ave
Farside
Southeast
Soulhbound
90
Signage;Pole
9FT.
Non -AD
Blue
� o4o �'"'r'°"•'"•nn ne.dd. dm
oaort duel ter wWftaWn
9h-Nan-Ad
2
Total Humber of
Bus Stop Inlprommenls
e
2
Clasen Hot 9 '
-
-
135 Bunch Palms Tr.
Wast Dr
Nearside
Northeast
Westbound
15
Bench &Waste Conl
9FT.
Non AD
Brown
Co"c.ewp nrep.em«rn noom ,l.
IT-)
628 Mission Lakes Bled.
EI Mirador
�Aqqd,
py.pr{ R
come w e.dw
Blvd.
Farside
Nonh"st
Westbound
14
Bench $Waste Cpnl
9FT-
Non.AQ
Brown
erRuon .h.lr.r irgWoon
9ft�Jon Ad
2
TotsI Number or
Bue Stop Impr..
—.m .
2
IMDID
107 Monroe S!
Hoover 51
Farside
Northeast
Northbound
BO
Bench 8 Waste Cont.
13FT
Non -AD
Broven
srntnr iemllaeen only
251 Requa Ave.
Towne St.
Nearside
Southwest
Eastbound
54
Bench & Waste Cant.
9FT
No -AID
Broom
Suter -una Don mry
252 Requa Ave-
Towne St.
Farside
Nonhwes!
Westbound
81
Bench & Waste Cant.
9FT
Npn-AD
Brown
Shams lnalanaben mrr
739 Oasis St.
Don F Kenny Ed.
Mid-Blck
Northeast
Northpound
Bo
Bench & Waste Con!
9FT
Non
Sery Center
-AD
Brown
snelr.r nwflanen anrr
PT N:n-AV
3
Total Humber of
Bus Swp Improvements
4
13FT NonAD .
1
279 Washington St.
Eisenhower Or
Nearside
Southwest
South bound
70
Bench & Waste
9FT
Nan.AQ
Brown
sne�,mpllapoe o"iy
q��a7]ry(
BenG $.VV351e
988 Washington St.
Ave.4B
Nearside
Sev[hweal
South6ound
70
onta
9FT
Non -AD
Brown
sewn.i llaepn mly
VT Noav4D=
2
Total Number of
But Stop Improvements =
2
PALM DESERT
199 Monterey Ave
Fred Waring Dr.
Farside
Nodheasl
Northbound
32
-
Bench SS Ts[tae,
�
1 3Fi
Nan -AD
Brown
sn.lr.r nmll.vo"only
223 Fred Waring Dr.
Wasnington 5t
Farside
Northwest
vestbound
54
Bencpnlain0Tote
9FT
Non -AD
Brown
Sh.lerr ru-1.Von only
53 8
32,11
Bench
272 Fred Waring Dr.
Town Center Yly.
Farside
Southeast
Eastbound
& Wlaste
13FT
Non -AD
Broom
sh.nrr �n.ma.von Dory
715 Washington St.
Hovley Ln.
Farside
Southeast
Svuthbound
1
70
Container
Bona aiWaste
iSFT
Non -AD
Brown
sn°uermaerl.vo" r,"Ir
OFT Non -AD .
1
Tote) Number o1
But $100 Improvements
=
4
73FT Non -AD =
3
1 sru..e eme uip--.w,y- obe..e
S[ooN 0.81e.I
(PALM SPRINGS
cross stre.I
sPoiuen
wcaam
frrcctlan
S.rr.d by
F:I.anu nm.nla.:
Prew,ed
sneerer
TvoNSle.
NOk-0134AD
sn.n.r culcr
�,
�124 Palm Cyn. Dr.
Chino Dr
Nearside
Nonhwest
Southbound
ill
Bench B Waste Cam
9FT
Non -AD
Brawn
snewr Ir"Mlnn Holy.
If 132 Raman Rd.
Grenfall Rd.
Farside
Soulheasl
Eastbound
30
Bench & Waste Con(.
9FT
Nan -AD
Broom
Men. n,rrl.sen eery 1
1670 lndian Canyon Dr.
Sagebrush Rd.
Farside
North"sl
Westbound
ill
Bench & Waste Cont.
9FT
Nvn.AD
Brown
%0_ Imwl.4on or. 1
725 San Rafael Dr
Sunrise Wy.
Farside
Northwesl
Westbound
24
Bench &Waste Cant.
9FT
Non -AD
Brown
Saar YI.dII awy.
9FT Non -AD
4
Tptal Num yer
of Bus Stop Imprownienm
=
4
RIVERSIDE CO(1NW U HICDRPORATED AREAS NORTH SHORE 3 mVrA
I ►d• y� v ilW
241 Man to my Ave.
Broadmoor Dr.
Nearside
Northwest
SouUibound
32
Benp 8L Waste Con t.
9FT
Non -AD
Blue
shdwk .nr.m WIF
' 242 Monterey Ave.
Broadmvur Dr.
Farside
Northeast
Nonhtwund
32
Bench&Waste Cant.
9FT
Non -AD
Blue
SaAlvr M Ilaho only
i366 Sth St.
Date Kiler Rd.
Farside
Northwest
WeSlhaand
91 & 95
Bench & Waste Cont.
9FT
Non -AD
Blue
only
367 Sth St.
Dale Kiler Rd
Nearside
Southwest
Eastbound
91 & 95
Bench & Waste Cant.
9FT
Non -AD
Blue
Sh.0 MI4C.n only
399 701h Ave.
Vander Veer Rd.
Farside
Nmlhwest
Westbound
95
Bench&Wave Conl.
9FT
Non -AD
Blue
Sh.rc.r-1,
9FT Non -AD
5
Total Number
of Sus Slop Improwrrtonts
e
5
9FT Non AD =
19
9FTAD=
2
13 FT At— -AD
4
TOTAL N II MBE R OF STOP I M
P ROVEMENTS:
2S
25
2 S-L— a 91cn µpen• -W.— - �.
NOTE: SIGN WILL BE
PRINTED ON BOTH SIRES
AND HAVE TIME DISPLAY
MODULES ON BOTH SIDES
EXAMPLE OF SIGN
INSTALLATION
53
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PALM SPRINGS • SLINLIN£ TRANSIT SIGN PROJECT
Quarto XS wK 02r03M6 SIGN INSTALLATION EXAMPLE
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DESIGN Fjf MKJSS j SYSTEMS. INC. i
P O Box 1926 +rtofcr a IRrn Nm
ROCKWALL. TEXAS 75067 Immm PSI-018
Southhound Town Center Way Sus Stop
Not to scale. Picture reflects proposed placement only.
Northbound Town Center Way Bus Stop
Not to scale. Picture reflects proposed placement only.