HomeMy WebLinkAboutSponsor - 2016 PD Golf Cart ParadeCITY OF PALM DESERT
SPECIAL PROGRAMS DEPARTMENT
STAFF REPORT
REQUEST: Approval of 2016 Palm Desert Golf Cart Parade, Sponsorship, and
Expenditures
SUBMITTED BY: Frankie Riddle, Director of Special Programs
APPLICANT: Palm Desert Chamber of Commerce
Ms. Laurie Baldwin, Executive Director
72559 Highway 111
Palm Desert, CA 92260
DATE:
CONTENTS:
Recommendation
By Minute Motion,
July 28, 2016
None
1. Approve sponsorship in the amount of $35,000 and In -kind Public Works services for
the 2016 Palm Desert Golf Cart Parade;
2. Authorize sponsorship expenditure from Account No. 1104416-4306201;
3. Authorize $500 expenditure for the Mayor's Trophy Award from Account No.
1104416-4306201;
4. Authorize expenditure in an amount not to exceed $10,000 for construction of the
City's golf cart float from Account No. 1104416-4306101;
5. Permit the sale, possession, and consumption of alcoholic beverages on City owned
property in connection with the event on Sunday, October 30, 2016;
6. Authorize El Paseo and Larkspur road closures for the event; and
7. Waive Section 11.01.140 —Amplified Sound.
Executive Summary
The Palm Desert Golf Cart Parade is now in its 52"d year and continues to be a very popular
event for Palm Desert and Coachella Valley residents. Event attendance is strong and
continues to grow each year. The Committee strives each year to create a unique and popular
community event that is well attended by residents and visitors alike. In this endeavor, the
following will be undertaken as part of the 2016 event:
• 2016 Parade Theme: "Ghosts and Glitter"
• City funded $500 award for Mayor's trophy (since the City will have an entry and is not
eligible to win award, focusing all funds toward the grand prize was thought best).
• Media coverage promoting the event.
• The Parade Committee will contact larger businesses/organizations within the
community to encourage participation with the event.
0 Bands are also priority and major focus; both locally and outside of the area.
STAFF REPORT
2016 PALM DESERT GOLF CART PARADE
JULY 28, 2016
PAGE 2
Backqround
The City has been a sponsor and strong supporter of the Palm Desert Golf Cart Parade for
several years through financial contribution, as well as in -kind services by City staff. As a title
sponsor, benefits to the City include:
Media and marketing coverage of the event which in turn promotes the City.
• Senior seating area.
• Expanded interactive children's area that provides entertainment for young children
before, during, and after the parade.
• Expansion of activities and vendors for pre and post parade activities.
In 2015, the City contributed $35,000 as a title sponsorship in order to assist with increased
event costs, additional marketing costs to encourage business and community participation with
the event, as well as continued funding of the Mayor's Trophy Award for $500 and offered in -
kind services by the Public Works Department to handle traffic control and road closures for the
event.
Additionally, City Council approved $10,000 to have the City's golf cart float constructed utilizing
City employees. Interested employees will coordinate with fellow staff and Department Head to
set aside time to assist in the design and construction of the float. Funds for this project were
included as part of the 2016/17 budget.
Fiscal Analvsis
Parade sponsorship in the amount of $35,000, the $500
for the City's golf cart float construction were approved
Funds are available in account numbers 1104416-4306101
Submitted By:
Fra kie Rid e
Direc -of Special Programs
Reviewed:
14*p
Rud . Acosta
Assistant City Manager
jane)Moore
ctor of Finance
Approval:
�. �Ll_
Justi McCarthy
Interi City Manager
Mayor's Trophy Award, and $10,000
as part of the FY 2016/17 budget.
and 1104416-4306201.