HomeMy WebLinkAboutC35860 - 2017 Fashion Week El Paseo-Food and Wine FestivalCONTRACT NO. C35860
CITY OF PALM DESERT
STAFF REPORT
REQUEST: CONSIDERATION OF A SPONSORSHIP REQUEST FOR FASHION
WEEK El PASEO AND FOOD & WINE FESTIVAL PALM DESERT
2017 AND RELATED EVENT AUTHORIZATIONS
SUBMITTED BY: Ruth Ann Moore, Economic Development Manager
Thomas Soule, Tourism & Marketing Manager
DATE: November 10, 2016
CONTENTS: 2017 Fashion Week El Paseo and Food & Wine Palm Desert
Festival Sponsorship Agreement
2007-2016 Review Presentation at the October 25, 2016 City Council
Study Session
Recommendation
By Minute Motion:
1. Approve a sponsorship funding of $200,000 for Fashion Week El Paseo and
$100,000 for Food & Wine Festival Palm Desert for a total of $300,000;
2. Appropriate an additional $150,000 from Unobligated General Funds to
Community Sponsorships for the Fiscal Year 2016-2017, Account No.
1104416-4306200. Current funding in the account is $150,000 and the
additional appropriation will bring the total funding to $300,000;
3. Authorize the use of the north side of Shadow Mountain Lane behind The
Gardens for valet parking;
4. Authorize waiving of all permit and inspection fees pertaining to the event;
5. Authorize the Mayor to execute the sponsorship agreement and allow the City
Attorney to make non -substantive changes.
Currently, $150,000 is available in the approved Community Sponsorships Account of the
Fiscal Year 2016-2017 budget. An additional $150,000 appropriation is needed for approval
of the motion.
Staff Report
Fashion Week and Food & Wine Funding 2017
November 10, 2016
Page 2 of 5
Strategic Plan Obiective
Fashion Week El Paseo and the Food & Wine Festival Palm Desert contribute to both the
Economic Development and Tourism and Marketing elements of the City Envision Palm
Desert Strategic Plan. Specifically, event creation contributes to:
Priority No. 3 of the Economic Development element —Create and attract
entertainment and events to enhance and expand the Palm Desert economy
and lifestyle; and
Priority No. 2 of the Marketing and Tourism element —Grow existing events
and develop new events to enhance the desirability of Palm Desert as a year-
round destination.
Executive Summary
Coordinated by Palm Springs Life (PSL), Fashion Week El Paseo celebrated its eleventh
year in 2016. With Hotel Paseo under construction, the event relocated to the top of The
Gardens' parking structure. This move drew a very favorable response from attendees and
staff, who expressed that the new location elevated their experience of the event.
With the new location, however, came higher expenses. In order to continue the high level
of experience for the shows, Palm Springs Life is requesting additional funding.
While it is difficult to measure the direct retail sales or hotel rooms from the event, the
branding of Palm Desert and El Paseo as a fashion destination is extensive, with a total of
more than $13 million in media value promotions throughout both California and the nation.
In addition, as the City's only signature events, Fashion Week El Paseo and Food & Wine
Festival Palm Desert had a combined economic impact of over $3.5 million in 2016.
These events are poised to expand over the next several years, as Hotel Paseo opens and
the City creates additional event space. Staff will be working with Palm Springs Life to
develop a five-year strategic growth plan for the events. Therefore, during this growth
period, staff recommends approval of the $300,000 funding for one year.
Committee Recommendation
The Hotel & Signature Event Committee reviewed the results of the 2016 Fashion Week El
Paseo and Food & Wine Festival Palm Desert in October. The following are highlights of
the results for each event.
Fashion Week El Paseo
• 11,273 attending eight evening fashion events
• 54 Sponsors and Partners
• 28 stores held 50 in-store events throughout the shopping district
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Staff Report
Fashion Week and Food & Wine Funding 2017
November 10, 2016
Page 3 of 5
• Fashion Week garnered a value of over $8.2 million in marketing and media both in
paid advertising, printed materials and editorial/news from local and national press.
• The economic impact of Fashion Week as calculated by Palm Springs Life is over
$2.7 million.
Food & Wine Festival Palm Desert
• 3,290 attendees, 63% from out -of -market
• 54 Sponsors and Partners
• 29 celebrity chefs
• 8 wine seminars
• 79 participating wineries and spirits
• 10 premium craft breweries
• 52 participating restaurants
• Over $5 million in media and marketing coverage
• The economic impact of Food & Wine Festival Palm Desert as calculated by
Palm Springs Life is $818,357 to the Coachella Valley
Discussion by the committee did include a request that PSL make a stronger effort to reach
out to Palm Desert restaurants to participate in the Food & Wine Festival; inspire additional
merchant participation in Fashion Week; and secure additional celebrity chefs. At the time
of the presentation there was no sponsorship request presented to the committee. The
report was received and filed with congratulations to Palm Springs Life on the successful
events.
Discussion
Fashion Week El Paseo began in 2006 with three evening fashion shows held in March.
The week was strategically picked because it fell between two major events in the valley,
the BNP Paribas Tennis Tournament and the Kraft Nabisco LPGA Championship. This
choice avoids competition with either major event, while encouraging visitors to extend their
stay or come in early to attend the shows and retail events in Palm Desert.
Over the years, Fashion Week El Paseo has grown from three evenings to eight
days/evenings of special events, both within the tent and throughout stores on El Paseo and
is now known as the largest "consumer" Fashion Week event on the west coast. Not only
does the event comprise eight full nights, more people attend Fashion Week El Paseo than
similar shows in Los Angeles, Phoenix, San Diego, San Francisco or Portland.
The Food & Wine Festival Palm Desert has grown in stature and prestige through its
alliance with the James Beard Foundation. In 2016, after only six years, the event secured
some of the top -rated chefs in America, including Cat Cora, celebrity chef/author Gale
Grand, and Ricardo Zarate, named by Food + Wine Magazine as the "Best New Chef."
According to PSL the festival has gained state and national exposure through their
relationship with Sunset Magazine. As the title sponsor, the City of Palm Desert is featured
in all media and marketing coverage.
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Staff Report
Fashion Week and Food & Wine Funding 2017
November 10, 2016
Page 4 of 5
While attendance was down last year, those numbers were attributed to moving the event to
April to avoid the Easter holiday. The events have now returned to their regularly held week
in March and Palm Springs Life anticipates a return to the regular attendance numbers.
Both events have plateaued in attendance due to the current constraints of tent size and
number of nights for events. While Fashion Week attendance may not increase without
additional nights, there are several ways it can continue to expand its influence to brand
Palm Desert and El Paseo as a fashion destination. This year, City staff and Palm Spring
Life are working to increase the cachet of the event and national attention by elevating the
level of designers, adding additional trunk shows in stores, and inviting digital influencers to
attend and write about the event.
The future growth in attendance will be found with the Food & Wine Festival. The goal is to
grow and enhance this event as the "must attend" food and wine event in Southern
California. The opportunity for this exists with both the continued relationship with the
James Beard Foundation and expansion of the physical site. Staff is currently in talks with
the Hotel Paseo developer to expand the food and wine experience into the hotel once it
opens.
Larger and more prestigious events will attract more sponsorships as the events continue to
grow. But as presented (see attached) in the October 25, 2016 Study Session to the City
Council, expenses for the facilities have risen due to the relocation to the parking structure.
Combined costs for the events in 2017 are expected to exceed $1 million. Palm Springs
Life, within their presentation, listed the increased expenses and has requested an
investment into both events with an additional $150,000.
This would bring the total sponsorship for Fashion Week and Food & Wine to $300,000.
While it is the largest event sponsorship for the City, all other City sponsored events are
singular and held on one day. Fashion Week and Food & Wine encompass nine days and
11 shows, with a media and PR value of more than $13 million.
With this additional funding request, staff has negotiated with Palm Springs Life to make the
City of Palm Desert the "Welcoming Sponsor" for the events. Palm Desert will now be
featured in all on -site displays and signage welcoming attendees to the events. This will
include signs at the entrance to the site, directional signage within The Gardens, banners in
the medians and features within the event programs.
Staff will continue to work with Palm Springs Life to develop a strategic plan to create an
expanded vision for the event over the next five years. Each year, staff will review all profit
and loss reports for the event in anticipation of reducing the City's one-year investment.
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Staff Report
Fashion Week and Food & Wine Funding 2017
November 10, 2016
Page 5 of 5
Fiscal Analvsis:
Fashion Week El Paseo is a unique, signature event for Palm Desert that is perfectly timed
to encourage out of town guests to extend their visit to the City and patronize its shops,
restaurants, and hotels. Spurred by the significant exposure that the City receives from its
sponsorship via advertising, public relations, and online and direct marketing efforts, these
visitors help generate the sales tax and transient occupancy tax revenues that add into the
City's general fund.
Continuing to expand and enhance the experience of the Food & Wine Festival Palm Desert
will also assist in creating a separate signature event apart from Fashion Week El Paseo.
Since the clientele are different from attendees of Fashion Week it opens the possibility of
expanding the festival thus increasing additional traffic to our shops, restaurants and hotels.
Staff recommends approval of the above motions.
Submitted By:
R4AnMoore l
Economic Development Manager
Ma khAlvarez
Ec nomic Development Director
Jane Moore, Director of Finance
Approval:
Lauri Aylaian, City Manager
Thomas Soule
Tourism & Marketing Manager
Rudy A sta
Assistant City Manager
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CONTRACT NO. C35860
SPONSORSHIP AGREEMENT
This Sponsorship Agreement ("Agreement') is entered into this 10th day of November,
2016, by and between the City of Palm Desert ("City") and Palm Springs Life
(Contractor). The City and Palm Springs Live are sometimes collectively referred to in
this Agreement as the "Parties" and individually referred to as "Party." The Agreement
is made in light of the following Recitals:
RECITALS
WHEREAS, Palm Springs Live wishes to create entertainment events entitled "Fashion
Week El Paseo" and "Food & Wine Festival Palm Desert" (the Events) to attract
residents and visitors to Palm Desert from March 18 — 26, 2017.
WHEREAS, the City desires to sponsor the Events through funding a portion of the
costs associated with the Events.
NOW, THEREFORE, in consideration of the mutual promises set forth herein, and in
light of the above Recitals, which are hereby made a part of this Agreement, the Parties
hereby agree as follows:
AGREEMENT
1. Term. The Term of this Agreement shall commence on November 10, 2016
and continue until April 5, 2017 or upon completion of the Events.
2. Responsibilities of the Parties
2.1 Responsibilities of Citv. The City shall post "No Parking" signs on the
north side of Shadow Mountain Drive as seen in Exhibit A for valet parking
to be provided by the Contractor.
The City shall waive all permit and inspection fees associated with the
Event.
2.2 Responsibilities of Palm Sprinqs Life. Palm Springs Life shall provide all
advertising and the promoting of the City of Palm Desert within its pre -
event adverting, on site, post -event and online advertising as shown in
Exhibit B.
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CONTRACT NO. C35860
Palm Springs Life will make every effort to contact and include Palm
Desert restaurants and vendors into the Events, including chef
demonstrations in the Food & Wine Palm Desert Festival.
Palm Springs Life will make every effort to use Palm Desert hotels for the
Events.
3. Compensation. The City shall pay a sponsorship fee in the amount of
$300,000. The payment shall be due by January 25, 2017.
4. Remedies and Termination.
4.1 Remedies. The Parties agree to provide each other with written notice of
nonperformance, unsatisfactory performance, or any other dispute arising
from the terms of this Agreement within ten (10) days of the deficiency or
dispute being identified. The Parties shall have thirty (30) days from
receipt of said written notice to correct any performance deficiencies. The
Parties may mutually agree to extend the thirty (30) day cure period. The
Parties agree to cooperate in good faith to resolve any performance
issues or dispute arising from this Agreement. Either Party in its sole and
absolute discretion may waive a default that cannot be cured.
4.2Termination. In the event any dispute cannot be resolved under these
procedures, each Party retains such legal and equitable remedies as it
may have under the law to enforce this Agreement. If either Party defaults
under this Agreement and does not timely cure such default, the non -
defaulting Party may terminate this Agreement upon providing written
notice of termination of this Agreement to the defaulting Party, in which
case this Agreement shall terminate.
4.3Termination without cause. Either Party may terminate this Agreement
upon at least ninety (90) days prior written notice to the other Party. If
Palm Springs Life terminates this Agreement, pursuant to this Section 4.3,
the City shall be entitled to a pro rata refund of any prepaid amounts.
5. Insurance. Without limiting Contractor's indemnification of City, and prior to
commencement of the event, Contractor shall obtain, provide and maintain at
its own expense during the term of this Sponsorship Agreement, policies of
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CONTRACT NO. C35860
insurance of the type and amounts described below and in a form that is
satisfactory to the City.
5.1 General Liabilitv Insurance. Contractor shall maintain commercial general
liability insurance with coverage at least as broad as Insurance Services
Office form CG 00 01, in an amount not less than $2,000,000 per
occurrence, $4,000,000 general aggregate, for bodily injury, personal
injury, and property damage, including without limitation, blanket
contractual liability. If alcohol is sold during the permitted activity,
coverage must include full liquor liability.
5.2Automobile Liability Insurance. Contractor shall maintain automobile
insurance at least as broad as Insurance Services Office form CA 00 01
covering bodily injury and property damage for all activities of the
Contractor arising out of or in connection with Work to be performed under
this Agreement, including coverage for any owned, hired, non -owned or
rented vehicles, in an amount not less than $1,000,000 combined single
limit for each accident
5.3Workers' Compensation Insurance. Contractor shall maintain Workers'
Compensation Insurance (Statutory Limits) and Employer's Liability
Insurance (with limits of at least $1,000,000). Contractor shall submit to
City, along with the certificate of insurance, a Waiver of Subrogation
endorsement in favor of City of Palm Desert, its officers, agents,
employees and volunteers.
5AUmbrella or Excess Liabilitv Insurance. Contractor may opt to utilize
umbrella or excess liability insurance in meeting insurance requirements.
In such circumstances, Contractor shall obtain and maintain an umbrella
or excess liability insurance policy with limits of not less than 4,000,000
that will provide bodily injury, personal injury and property damage liability
coverage at least as broad as the primary coverages set forth above,
including commercial general liability and employer's liability. Such policy
or policies shall include the following terms and conditions:
• A drop down feature requiring the policy to respond if any primary
insurance that would otherwise have applied proves to be uncollectible
in whole or in part for any reason;
• Pay on behalf of wording as opposed to reimbursement;
• Concurrency of effective dates with primary policies; and
• Policies shall "follow form" to the underlying primary policies.
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• Insureds under primary policies shall also be insureds under the
umbrella or excess policies
6. Other Provisions Or Requirements.
6.1Insurance for Subcontractors. All subcontractors shall be included as
additional insureds under the Contractor's policies, or the Contractor shall
be responsible for causing subcontractors to purchase the appropriate
insurance in compliance with the terms of these Insurance Requirements,
including adding the City as an Additional Insured to the subcontractors'
policies.
6.2 Proof of Insurance. Contractor shall provide certificates of insurance to
City as evidence of the insurance coverage required herein, along with a
waiver of subrogation endorsement for workers' compensation. Insurance
certificates and endorsement must be approved by City's Risk Manager
prior to commencement of the event.
6.3 Duration of Coveraqe. Contractor shall procure and maintain for the
duration of the contract, insurance against claims for injuries to persons or
damages to property, which may arise from or in connection with the
performance of the Work hereunder by Contractor, his/her agents,
representatives, employees or subcontractors.
6AAcceptable Insurers. All insurance policies shall be issued by an insurance
company currently authorized by the Insurance Commissioner to transact
business of insurance in the State of California, with an assigned
policyholders' Rating of A- (or higher) and Financial Size Category Class
VII (or larger) in accordance with the latest edition of Best's Key Rating
Guide, unless otherwise approved by the City's Risk Manager.
6.5 Waiver of Subroqation. All insurance coverage maintained or procured
pursuant to this agreement shall be endorsed to waive subrogation
against the City of Palm Desert, its elected or appointed officers, agents,
officials, employees and volunteers or shall specifically allow Contractor or
others providing insurance evidence in compliance with these
specifications to waive their right of recovery prior to a loss. Contractor
hereby waives its own right of recovery against City of Palm Desert and
shall require similar written express waivers and insurance clauses from
each of its subcontractors.
6.6 Primary and Non-Contributinq Insurance. All insurance coverages shall
be primary and any other insurance, deductible, or self-insurance
maintained by the indemnified parties shall not contribute with this primary
G \Econ DevelopmentkRuttt Ann Moore\SPONSORSHIP AGREEMENT Palm Springs Life 2017 11-10-16 Coc
CONTRACT NO. C35860
insurance. Policies shall contain or be endorsed to contain such
provisions.
6.7Additional Insured Status. General liability, Automobile Liability, and if
applicable, Pollution Liability, policies shall provide, or be endorsed to
provide, that the City of Palm Desert and its officers, officials, employees,
and agents shall be additional insureds with regard to liability and defense
of suits or claims arising out of the performance of the Agreement, under
such policies. This provision shall also apply to any excess liability
policies.
6.8Additional Insurance. Contractor shall also procure and maintain, at its
own cost and expense, any additional kinds of insurance, which in its own
judgment may be necessary for its proper protection and prosecution of
the event.
7. Indemnification. Palm Springs Life shall indemnify, defend, and hold
harmless the City of Palm Desert, its officers, employees, and agents from
any and all losses, costs, expenses, claims, liabilities, actions, or damages,
including liability for injuries to any person or persons or damage to property
arising at any time during and/or arising out of or in any way connected with
Contractor's activities under the terms of this agreement, unless solely
caused by the gross negligence or willful misconduct of the City of Palm
Desert, its officers, employees, or agents.
7.1 Force Maieure. Any delay or failure in the performance by either party
hereunder shall be excused if and to the extent caused by occurrence of a
Force Majeure. Force Majeure shall mean a cause or event that is
beyond the reasonable control of the party claiming Force Majeure. Force
Majeure includes but not limited to, acts of God, fires, floods, rain, heavy
wind, earthquake, explosions, riots wars, sabotage, terrorism, vandalism,
accident, restraint of government, governmental act, injunctions,
destruction of site and other like events. In the event City has advanced
funds for the sponsorship to the extent not utilized directly for the event
any unused portion shall be returned.
8. Notices. Whenever it shall be necessary for either Party to serve notice on
the other regarding this Agreement, such notice shall be served either in
person, by certified mail, return receipt requested to the addresses below.
City: City of Palm Desert
Palm Desert Civic Center
73-510 Fred Waring Drive
Palm Desert, CA 92260
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CONTRACT NO. C35860
Attn: City Clerk
Palm Springs Life: Palm Springs Life
303 N. Indian Canyon Drive
Palm Springs, CA 92262
Attn: Michael Matthews
Such notice shall be deemed made when personally delivered or when
mailed, forty-eight (48) hours after deposit in the U.S. Mail, first class
postage prepaid and addressed to the Party at its applicable address.
Actual notice shall be deemed adequate notice on the date actual notice
occurred, regardless of the method of service.
9. Legal Costs. In the event of any legal action between the City and Palm
Springs Life arising out of the obligations of the Parties pursuant to this
agreement, the prevailing Party will be entitled to payment of its costs
and expenses, including its reasonable attorneys' fees.
10.13indinq Effect. Successors. Neither Party shall assign or transfer, either
directly or by operation of law, this Agreement or any interest herein
without the prior written consent of the other Party, which may be given in
such Party's sole and absolute discretion. Any attempt to do so shall be null
and void, and any assignees or transferees shall acquire no right or interest
by reason of such attempted assignment or transfer. This Agreement shall
bind and inure to the benefit of the Parties and their respective heirs, legal
representatives, successors and assigns and all of the Parties thereto shall
be jointly and severally liable hereunder.
11. Counterparts. This Agreement may be executed in counterparts each of
which shall be deemed an original and all of which together shall constitute
one and the same instrument which shall be binding upon the Parties
notwithstanding that the Parties may not be signatories to the same
counterpart or counterparts. The Parties may integrate their respective
counterparts by attaching the signature pages of each separate counterpart
to a single counterpart.
12. Further Assurances. Whenever requested to do so by the other Party,
each Party shall execute, acknowledge, and deliver any further
conveyances, assignments, confirmations, satisfactions, releases, powers of
attorney, instruments of further assurance, approvals, consents, and any
documents that are necessary, expedient, or proper to complete anything
contemplated by this Agreement. In addition, each Party shall do any other
acts and execute, acknowledge, and deliver any requested documents in
order to carry out the intent and purpose of this Agreement.
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CONTRACT NO. C35860
13. Modifications. All modifications to this Agreement must be in writing and
signed by the Parties.
14. Third -Party Riqhts. Nothing in this Agreement, express or implied, is
intended to confer upon any person, other than the Parties and their
respective successors and assigns, any rights or remedies.
15. Governinq Law; Choice of Venue. This Agreement shall be governed and
construed in accordance with California law, including the Fair Political
Practices Act of 1974. Venue shall be Riverside County.
16. Severability. If any provision of this Agreement becomes or is declared by a
court to be illegal, unenforceable or void, that clause will be omitted and the
remainder of the Agreement will continue in full force and effect. Such
holding shall in no way affect the validity or enforceability of this Agreement.
17. Entire Aqreement. This Agreement is the entire agreement between the
Parties and supersedes any prior or contemporaneous representations,
understandings or agreements, whether written or oral.
18. Waiver of Jury Trial. The Parties specifically waive any right to trial by jury in
any court with respect to any contractual, tortious or statutory claim,
counterclaim or cross claim against the other arising out of or connected in
any way to this Agreement because the Parties hereto, both of whom are
represented by counsel, believe that the complex commercial and
professional aspects of their dealing with one another make a jury
determination neither desirable nor appropriate.
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CONTRACT NO. C35860
IN WITNESS WHEREOF, the Parties hereto have executed this Agreement
as of the date first hereinabove written.
CITY OF PALM DESERT
Robert A. Spiegel, Mayor
ATTEST:
Rachelle D. Klassen, City Clerk
PALM SPRINGS LIFE
Michael Matthews
Approved As To Form:
Robert Hargreaves, City Attorney
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CONTRACT NO. C35860
EXHIBIT "B"
Sponsorship Agreement
Fashion Week El Paseo 2017
Food & Wine Festival 2017
This sponsorship agreement is made between Desert Publications, Inc. d/b/a Palm Springs
Life and the City of Palm Desert, California, USA for the exclusive purpose of defining the
obligations of both parties in fulfilling the "Welcoming Sponsorship" being purchased for
Fashion Week El Paseo and Food & Wine Festival (Events) by The City of Palm Desert.
Under this agreement, Palm Springs Life shall produce Fashion Week El Paseo and Food &
Wine Festival Palm Desert on March 18 - 26, 2017 and provide to the City of Palm Desert
the following benefits.
PRE EVENT
• Palm Desert included in all in -and -out of market public relations efforts.
• Palm Desert included on all in -and -out of market print collateral.
• Palm Desert mentioned in radio ads.
• Palm Desert mentioned in television spots.
• Palm Desert will receive one full page in the El Paseo Catalogue 2018.
• Full page 4 color ad in 2017 Fashion Week Official Program (35,000 copies).
• A page in the Events program will contain a welcoming letter from the Mayor of the City of
Palm Desert.
• Palm Desert logo/link on Fashion WeekElPaseo.com and PalmSpringsLife.com
for one year.
• Palm Desert logo on e-blasts sent to 25,500 opt -in subscribers.
• Palm Desert logo on Events ads in the September through March issues of
Palm Springs Life.
• Palm Desert logo/link on events ads in the digital page version of Palm Springs Life.
• Events signage at the Gardens on El Paseo will be headed with a welcome from the City of
Palm Desert.
• PALM DESERT logo printed on the home printed tickets.
ON SITE
• A welcoming sign from the City of Palm Desert will greet the attendees at the bridge
entrance to the venue.
• Palm Desert logo on all video screens in rotation with other sponsors.
• Palm Desert logo will be printed on the "Step and Repeat" for both Events as well as a
welcoming line from the City of Palm Desert at the top of the banner.
• Palm Desert logo on each of the daily Events programs.
• Ten (10) second row seats for each show will be set aside for influencers, social media
promoters, city guests, etc.
• Six (6) room nights at a hotel will be set aside for the influencers if needed.
• Eight (8) reserved sponsor seats to every evening fashion show.
• Eight (8) tickets to the Saturday and Sunday Food & Wine events.
• Palm Desert logo printed on the home printed tickets.
• Four (4) reserved seats for the James Beard luncheon.
CONTRACT NO. C35860
POST EVENT AND MORE
• A welcome from the City of Palm Desert will be placed in the swag bag given to the Divas.
• Palm Desert logo/link on www.shopelpaseopalmdesert.com.
• Recap 60 days after conclusion of event.
ONLINE ADVERTISING
• Four (4) PalmSpringsLife.com creative banner packages - 50,000 impressions each. Valid
from January through December 2017.
• Four (4) PalmSpringsLife.com monthly electronic newsletter ride -along ads, 25,000 opt -in
subscribers. Valid from January through December, 2017.
FEE
For the rights accorded the Welcoming Sponsor of Fashion Week El Paseo we require a
sponsorship fee of Two Hundred Thousand Dollars ($200,000) and for Palm Desert Food +
Wine Festival we require a sponsorship fee of One Hundred Thousand Dollars ($100,000) for
a combined total of Three Hundred Thousand Dollars ($300,000.) Payment is due on or
before January 25, 2017.
The City of Palm Desert also agrees to produce welcome banners to the Events to be placed
on El Paseo. The artwork for the banners will be supplied by Palm Springs Life.
AGREED
Michael A. Mathews Robert Spiegel
Community Relations Director Mayor
Palm Springs Life City of Palm Desert
Dated: October 30, 2016 Dated:
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