HomeMy WebLinkAboutAppointment - C.Stein - EPBID BoardCITY OF PALM DESERT
ECONOMIC DEVELOPMENT DEPARTMENT
STAFF REPORT
REQUEST: APPOINTMENT OF CHRISTINE STEIN TO THE BOARD OF
DIRECTORS FOR THE EL PASEO BUSINESS IMPROVEMENT
DISTRICT
SUBMITTED BY: Ruth Ann Moore, Economic Development Manager
DATE: December 8, 2016
CONTENTS: Committee/Commission Application
Recommendation:
By Minute Motion, appoint Christine Stein to the Board of Directors for the El
Paseo Business Improvement District.
Executive Summarv:
The appointment of Ms. Stein, Community Relations Director for Leeds & Sons Fine
Jewelers, to the Board will fill a vacant position that expires at the end of December 2016.
Ms. Stein's position will be a four-year term that expires in December 2020.
Discussion:
During the November 17, 2016 meeting of the El Paseo Business Improvement District
(EPBID), it was approved unanimously to recommend to the City Council the appointment
of Christine Stein to the Board of Directors. Ms. Stein is the Community Relations
Director for Leeds & Son Fine Jewelers and is in charge of the marketing and events for
the business. Adding her extensive marketing background and coordination of the
company's advertising budget with EPBID's advertising will enhance the performance of
the marketing for the district.
Staff Report
Appointment of Christine Stein
December 8, 2016
Page 2 of 2
Currently there is no representation of the jewelry category on the Board. Therefore,
staff recommends the appointment of Christine Stein to the El Paseo Business
Improvement District's Board of Directors.
T
by:
Ruth nn M ore
Economic Development Manager
4artin Alvarez,
Director of Economic Development
Approval:
Rudy losta
Assistant City Manager
Lauri Aylaian
City Manager
G \Econ. Development\Ruth Ann Moore\STAFF REPORTS\Christine Stein Appointment 12-8-16 docx
APPLICATION FOR COMMITTEE/COMMISSION SERVICE
a Public Document
City of Palm Desert
73510 Fred Waring Drive, Palm Desert, CA 92260
Telephone: (760) 346-0611
1. Preference for service on the following Committee: El Paseo Business Association Board
2. Name: Stein, Christine M.
3. Residential Address: Palm Desert, CA 92211 o
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4. Business Address: 73-670 El Paseo, Palm Desert, CA 92260 760.568.5266 G-,)
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5. Preferred Email: cstein:Dieedsancson.cori
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6. Education: B.A. in Psychology & B.A. in Economics from Pepperdine University- Malibu, CA; select cczses
College of the Desert- Palm Desert, CA; Gemological Institute of America -Carlsbad, CA; Palm Desert High
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Palm Desert, CA
7. Current Occupation: Leeds & Son Fine Jewelers -Community Relations Director; also serving as Director of
Marketing & Events for Rolex Boutique at South Coast Plaza and Baron & Leeds Fine Jewelers in Maui, HI
8. Employment Experience
a. Leeds & Son Fine Jewelers/El Paseo, Palm Desert— Community Relations Director: 2010-current (Also
serving as Director of Marketing & Events for Rolex Boutique at South Coast Plaza and Baron & Leeds
Fine Jewelers in Maui, HI)
b. Image Marketing Concepts/Palm Desert, CA- Account Manager/Sales: 2006-2010
c. Volkswagen of America/ Malibu, CA— Intern, Project Moonraker: 2005-2006
d. Pepperdine University- Department of Public Safety/Malibu, CA- Dispatch Assistant: 2003-2006
9. Resident of Palm Desert
a. I have been a resident of Palm Desert since:1996-2005 & 2007-current
b. I have been a registered voter of Palm Desert since: 2007
10. Local residents/Business Owners who are qualified to comment on my capabilities
a. Terry Weiner- Leeds & Son/ El Paseo, Palm Desert — Owner 760.568.5266
b. David Baron, Esq.- WBS Holdings/ El Paseo, Palm Desert - El Paseo Property Owner 760.322.2275
c. Theresa Maggio- Bighorn Golf Club/ Palm Desert- Director of Marketing
d. Engin Onural- The Venue Sushi/ El Paseo, Palm Desert- Owner 760.346.1500
e. Christian Hohmann- Hohmann Fine Art Gallery/El Paseo, Palm Desert- Owner 760.346.4243
f. Mitch Epstein- Mitch's on El Paseo/ El Paseo, Palm Desert- Owner 760.779.9200
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Initial:Q�
11. Personal Statement of Qualification:
Leeds & Son Fine Jewelers has been in business in the City of Palm Desert and on El Paseo for over 20 years and
in the Coachella Valley going 70 years. As a family member of Leeds & Son, I have a personal vested interest in
seeing our business and other businesses on El Paseo succeed. Our owner, Terry Weiner and his sister, my
mother-in-law, Riki Stein are also commercial property owners on El Paseo.
My professional background is in online advertising, however I've spent the last 5 years focused on more
traditional advertising methods and events in Coachella Valley, Orange County and Hawaii for luxury retail. With
Image Marketing Concepts, my previous employer, I had the privilege of working with a diverse group of
Coachella Valley based businesses to develop website and social media presence including Orr Builders, SunLine
Transit Agency, JWillott Art Gallery, Don Diego Restaurant and Randy Willard Fashions.
I'm an active member of the community and have been involved on committees and boards of non-profit
organizations including Coachella Valley Rescue Mission, Desert Advertising Federation and Girlfriend Factor-
PYT.. I am a graduate of Leadership Coachella Valley 2010 and in 2015, 1 was named by Palm Springs Life
magazine as one of Coachella Valley's top 40 Under 40.
I grew up in Palm Desert, attended both Palm Desert Middle School and Palm Desert High School, and care a
great deal about the continued success of our community.
I feel that my professional and personal background make me qualified to support the ongoing work of the El
Paseo Business Association Board.
12. Have you ever served on a City Committee or Commission? No
Applicant Signature_�
Printed Name: Christine Stein
Date: July 21.2016
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City of Palm Desert
Committee/ Commission
Applicant Questionnaire
1. Christine Stein, 73-670 El Paseo, Palm Desert, CA 92260, 760.568.5266
2. 1 attended meetings of the El Paseo Business Improvement District on July 21, June 16, June 02, May 04, April
21, March 17.
3. lam still interested in serving on this committee: Yes
4. Please give your general impression of the Committee after attending its meetings:
I have had the opportunity to observe six meetings, two of which were to review the 2017 advertising plan of
the El Paseo Business Improvement District.
I do believe that the EPBID has a dedicated group of members who are driven to continue the success of El
Paseo and the businesses they represent and also do their best to consider the experience of the El Paseo
customer from different angles. It certainly is a challenge. I hope that I and Leeds & Son can lend our support to
see our community of businesses on El Paseo and Palm Desert continue to succeed. It takes a team effort and I
look forward to the opportunity to share my knowledge, help where I can and bring a fresh perspective.
5. Is there another committee in which you are interested? Perhaps in the future, but at this time I'd like to focus
on EPBID.
Applicant Signature<_
Printed Name: Christine Stein
Date: July 21.2016
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