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CITY OF PALM DESERT
SPECIAL PROGRAMS DEPARTMENT
STAFF REPORT
REQUEST: Approve 2015 Palm Desert Century Recreational Bicycle Ride, Road
Closure of University Dr. from College Dr. east to west and
southbound lane closure of College Dr. between University and Frank
Sinatra, and Waiver of Section 11.01.140 (Amplified Sound) and
Section 11.01.080 (Prohibited Conduct Generally in City Parks, Item Q
— Vendor Sales)
SUBMITTED BY: Amy Lawrence, Administrative Secretary
APPLICANT: Shadow Tour, LLC
Mr. James E. Knight
8461 Via Mallorca #23
La Jolla, CA 92037
DATE: March 12, 2015
CONTENT: None
Recommendation
By Minute Motion,
1. Approve Palm Desert Century Recreational Bicycle Ride on November 14,
2015;
2. Approve road closure at University Dr. from College Dr. east to west;
3. Approve southbound lane closure of College Dr. between University and
Frank Sinatra;
4. Approve waiver of Section 11.01.140 — Amplified Sound; and
5. Approve waiver of Section 11.01.180 — Prohibited Conduct Generally in City
Parks, Item Q — Vendor Sales.
Discussion
Mr. Jim Knight of Shadow Tour, LLC, is currently planning the 51h Annual Palm Desert
Century Recreational Bicycle Ride. For the last several years, this event has brought
hundreds of people to Palm Desert, consistently selling out the Homewood Suites (Host
Hotel) and nearly selling out the Hampton Inn, as well as providing increased sales to
numerous local businesses. Event feedback from the riders, hotels, businesses, police, fire,
and other City staff has all been very positive.
The event will again be held at University Park, off of Cook Street, and is scheduled for
Saturday, November 14, 2015 (second Saturday in November). Event setup will begin
around 8 a.m. on Friday, event activities will begin at 5:30 a.m. on Saturday, and cleanup
will take place around 6 p.m. Saturday evening. As with previous years, a DJ will start
making announcements and alternating music sets at about 6:30 a.m. At 11 a.m.,
STAFF REPORT
APPROVAL OF 2015 PALM DESERT CENTURY BIKE RIDE
MARCH 12, 2015
PAGE 2
depending on the event field size, there will be a small band for entertainment. As a result,
staff is requesting a waiver of Palm Desert Municipal Code (PDMC) Section 11.01.140,
Amplified Sound. (Note: music is more for background entertainment and announcements
and has not generated any complaints from residents or businesses in the past.)
Additionally, as with years past, the organizers are proposing to have expo booths for
sponsors and exhibitors with 10'x10' pop-up canopies to promote and sell products. As
such, staff is recommending a waiver of PDMC Section 11.01.180, Item Q Prohibit Conduct
Generally in City Parks — Sell or Offer for Sale any Merchandise (Vendor Sales).
In 2014, the event organizers worked with Desert Mirage High School ASB as their
volunteer base and official event charity. This year, the event producers have contacted
Palm Desert High School ASB to see if they would be interested in serving as the volunteer
base and official event charity, or if they would like to partner with Desert Mirage ASB on
the event. The event, setup, and route are basically the same as was approved last year.
Provided below, as a refresher for City Council, are details from the 2014 ride that are
anticipated to remain the same for 2015:
The closest occupied residential units are located in the southeast quadrant of University
Dr. and College Dr., which is approximately 400 feet from the park. Event organizers have
contracted with Homewood Suites (hotel adjacent to the park) to become the Host Hotel
and the Hampton Inn as the Event Hotel. Agreements with both hotels will be finalized at a
later date. In addition, the organizers will work with California State University San
Bernardino (CSUSB) Palm Desert to obtain approval to utilize the campus parking area for
additional event parking if needed.
The event's route includes approximately 4.3 miles one-way (8.6 miles roundtrip) within
Palm Desert, meaning the majority of the ride proceeds through other Coachella Valley
communities, to unincorporated areas at the east end of the route on Box Canyon Road.
The ride will have 20, 32, 50, 60, 70, 100, and 130 mile segments with the complete route
proceeding to Chiriaco Summit where riders will turn around and follow the same route back
to University Park. Following are the section of the route that is within Palm Desert and the
street/road closures and other safety requirements:
Palm Desert Route:
• Riders will proceed south on College Dr. toward Frank Sinatra Dr.
• Turn left heading east on Frank Sinatra Dr. and proceed past Cook St.
• Continue on to Tamarisk Row Dr.
• Turn left heading east on Country Club Dr., past Washington Street until riders reach
Jefferson.
Street/Road Closures and Other Safety Requirements:
• Road closure at University Dr. from College Dr. east to west, and southbound lane
closure of College between University and Frank Sinatra.
• Parking will be at hotels, University Village business complex parking lot area, and
CSUSB Palm Desert campus.
• Palm Desert Police officers will be stationed at the following three intersections for
the start of the ride: 1) College Dr./Frank Sinatra Dr.; 2) Frank Sinatra Dr./Cook St.;
and 3) Tamarisk Row Dr./Country Club Dr. Traffic will be stopped at these
intersections to allow riders to move through quickly and safely until they are out of
STAFF REPORT
APPROVAL OF 2015 PALM DESERT CENTURY BIKE RIDE
MARCH 12, 2015
PAGE 3
city limits. Police will also utilize the Palm Desert Citizens on Patrol (COPS)
members to assist with traffic control at various intersections. City staff and police
will continue to work with the event organizers to address traffic related issues as the
event date gets closer in.
On the return, riders become significantly dispersed, and as a result, the same
conditions will not necessarily exist as in the start of the event; therefore, officers will
be present along the route to ensure riders are obeying the rules of the road. If
necessary, officer(s) will utilize the same process as at the start of the event to allow
riders through signals to keep traffic and riders moving smoothly.
Event organizers will relay to all riders before and during the event that safety is the
number one priority and traffic laws shall be obeyed at all times during the ride.
Fiscal Analysis:
There will be no fiscal impact to the City associated with this request. The organizers have
been informed that the City will not consider any monetary compensation for the event.
Submitted By:
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Amy La ence
Administrative Secretary
Reviewed By:
Frankie Rid le
Director of al Programs
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Rudy Aa6sta
Assistant City Manager
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i M. Wohlmuth
Manager