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Home My WebLink AboutAppointment - M. Islami - Marketing CommitteeCITY OF PALM DESERT ECONOMIC DEVELOPMENT STAFF REPORT REQUEST: APPOINTMENT OF MAHASTI ISLAMI TO THE MARKETING COMMITTEE TO FILL THE UNEXPIRED TERM OF SARA O'FLYNN SUBMITTED BY: Donna Gomez, Tourism & Marketing Manager DATE: August 27, 2015 ATTACHMENT: Application from Mahasti Islami Recommendation By Minute Motion, appoint Ms. Mahasti Islami of The Gardens on El Paseo to the Marketing Committee, filling the unexpired term of Sara O'Flynn. Background City Council accepted the resignation of Sara O'Flynn at its June 11, 2015 meeting leaving a position available on the City's Marketing Committee. Ms. Islami is the new Marketing Director for The Gardens on El Paseo. She has expressed a strong interest in serving the community and has attended at least three meetings of the Marketing Committee to date. Current Marketing Committee by-laws state that the Committee shall be comprised of no more than eleven (11) members representing a large hotel, a small hotel/motel, a large retailer, a small retailer, a shopping center, a restaurant, culture/arts, real estate, a local attraction and two tourism advocates. Appointment of Ms. Islami would fulfill the by-laws requirement of a member representing a Palm Desert Shopping Center. Staff Report Appointment of Mahasti Islami to Marketing Committee Page 2 of 2 August 27, 2015 Staff recommends City Council appoint Ms. Mahasti Islami to the Palm Desert Marketing Committee to fill the unexpired term of Sara O'Flynn, through December 2015. Submitted by: l Donna Gomez Tourism & Marketing Manag#�, Reviewed By: /�_�4ztwl �, Rudy Acosta AssistantCity Manager Department H ad: Martin Alvarez Director of Economic Development me John,POj! Wohlm Cit anager APPLICATION FOR COMMITTEEICOMMISSION SERVICE i a Public Document CITY OF PALM DESERT 73510 Fred Waring Drive, Palm Desert, California 92260 Telephone: (760) 346-0611 The Application Package for Committee/Commission Service includes this two -page personal information form, along with Applicant Questionnaire to be completed after attending two (2) meetings of the Committee or Commission Meeting of your choice. 1. Indicate your preference for service on the following Committees or Commissions. Please choose no more than three (#1 = First, #2 = Second, #3 = Third). Architectural Review Commission I Marketing Committee Art In Public Places Commission Parks & Recreation Commission Audit, Investment & Finance Committee Planning Commission Building Board of Appeals & Condemnation Project Area Committee Cultural Resources Preservation Committee Public Safety Commission El Paseo Business Association Board Rent Review Commission Housing Commission Sustainability Committee Library Promotion Committee Other: 2. Name: T'S1ft n i YU1plm o_ Last First Middle initial 3. Residence:- �i '�5�U1imc cOnVtz, nk lip bl t(fL,6L 07211 OP11 10--W663- street City Zip Code Telephone 'With some exceptions, residency within the City limits of the City of Palm Desert is required for Committee/Commission Service (P.D.M.C_ § 2.34.010(cD. 4. Business Address:I'i45 � FYIS�00 CU i lft'�%�(I ll lI'Yt b�PiYtr G �I22b 0 -to0-`bb2-1�` Street City Zip Code Telephone 5. Preferred E-mail: i1+14 S1 t hi I e-i-A hVvtA t2- t0n4, 6. Education: PW fik9C op u ink- 7. Current Occupation: nilGLlr'�010A (hid Sao nl�Sp b fr (hr 8. Employment Experience (beglnnin with present or most current position): Tk1��tG�d13MS�61PQ,cnej(jitAWIFAit M" ner�isrch�v�irQGfilr ld-h 2015-pr�sl Name of Business/Ad ss Your T ployment Dates Q Y (t1 ir-ti0 (S Name of Business/Ad less our Titk Empb ent Dates 2 Gt �� •! Name of BmhessiAddreas Alour Title dmployment Dates 9. Members of the Planning Commission and Rent Review Commission must be Palm Desert registered voters. 'I have been a City of Palm Desert resident since: �(� hI1 AhM ti015 'l have been a registered voter in the City of Palm Desert since: CITY OF PALM DESERT - Application for CommitteelCommisslon Service Page 2 10. Local residents who are qualified to comment on my capabilities (preferably someone not directly connected with the City of Palm Desert): '113r S.qs VI PAW , W OV 71600 TH 02, -1011 D Address Telephone CA rhy IMuonthea RtS V1 126W VC1AI'bZ v ob IV AOL01 D Name Address Telephone 11. YOUR PERSONAL STATEMENT OF QUALIFICATIONS (add attachments. if necessary): 12. IE i r �i 'BE [ ' . l Il .1. t' l J �.I '� / 1 l ' ',r /� �.. 1 :•I l I 1 it ' 1!I rill R � l 11 ► �./� i h + l!+ r + 1<+ 1, h . ti IL' l i M Cr 1 u I 1 i 0� \ r l 1 1 l� l �L l I ti!► l+ •1 �141(l +/ rltil L I 1 tit) Ili ' ' IL' 1 Il /.' I' 1 l/ l.Y l r '��' r i 1 � ' 1 /!' r � �■ ' ■♦ .1 +� ,1 fit' , Have you ever served on any City Committee or Commission previously? If yes. describe: In hln� Date:-i'iZOt-0 Applicant Signature: W-Jg%�jAadn Printed Name: K4t 1,ASh rTMinr You may attach additional sheets or Information as you feel necessary. Application will remain on file as active for a period of two (2) full years or until the City Clerk's Office Is notified otherwise. THIS AREA FOR OFFICIAL USE ONLY: H:%WPd&u%WPGOCSWM4PS%Cnde Forme mle appl 2010.wpd 29 October 2010 City of Palm Desert Comm itteelCommission Applicant Questionnaire 1. Please provide your name, address, and telephone number(s): MA hA& l rOotini 5b UI I - 101 PAIn_ M Of V#1-q1d ttk+ Mi614MjC rAiibM" - tom 2 3. 4. I attended meetings of the Wlyn War r Wr 0/it w bornm i Way - (Name of Committe�mmission) on the following dates: t8eAl 115 1; U 15' 10 I am still interested in serving on this Committee/Commission: Yes No a) If yes, please go to #4. b) if no, please go to #5. Please give your general impression of the Committee/Commission after attending its meetings: This Is tie) rna- umm,tT e aftwrll d. of IMarkiMVIA hielkrc within (over) City of Palm Desert Committee/Commission Applicant Questionnaire Page 2 5. is there another Committee/Commission in which you are interested? Yes No a) If yes, please indicate the dates of the meetings for this Committee/Commission that you attended and give your general impression: b) If no, the City of Palm Desert thanks you for your interest in membership on its various Committees and Commissions. If you decide in the future that you would again like to be considered for membership, please contact us for a new application package. 6. After attending meetings and completing this Questionnaire, please return it along with your Application for Committee/Commission Service to: Office of the City Clerk Community Services Division City of Palm Desert 73-510 Fred Waring Drive Palm Desert, CA 92260-2578 If you have any questions, please call City Clerk Rachelle Klassen Qf Deputy City Clerk Grace Mendoza at (760) 346-0611. (Please attach additional sheets as necessary.) M:%WPdala%WPoocS%CWMESI *mtlonWire.wpd 1Q1M Mahasti Islami mislami@comcast.net (801) 910-7667 37656 College Drive, Apt. 102 Palm Desert, CA 92211 Objective To join the Palm Desert Marketing Committee and expand my knowledge of the City of Palm Desert's marketing initiatives. Education Bachelor of Science: Mass Communication May 2010 University of Utah, Salt Lake City, Utah Courses include: Marketing Vision, PR Cases and Campaigns, Media Analysis and PIanning, Communication Research, Principles of Advertising, Foundations of Business, Strategic Management, Survey of Accounting, Financial Management, Macro and Microeconomics, Computer Essentials, News Writing, Web Design, along with general and introductory communication and business courses. Experience Marketing and Sponsorship Director January 2015-Present The Gardens on El Pasco and El Pasco Villagc/Taubman, Palm Desert, CA • Managed marketing, advertising, digital and public relations efforts for the shopping centers, representing over 50 stores and restaurants. • Procured sponsorship activities for outside parties to conduct in -center promotional activations within the shopping centers. • Developed public programs and promotional events, in addition to overseeing community relations efforts. • Performed as a Manager on Duty ensuring that center operations and guest services are maintained in a first-class manner. Marketing and Tourism Specialist May 2013-January 2015 City Creek Center/Taubman, Salt Lake City, Utah • Managed in -center tourism programs including travelers discount programs, group tours, partnerships with local attractions and area hotel programs. • Planned and executed events to host members of the hospitality industry at the shopping center. • Maintained tourism focused marketing for the shopping center including print ads, online marketing and public relations to increase out-of-town shopper visitation. Marketing Coordinator September 2011-May 2013 City Creek Center/Taubman, Salt Lake City, Utah • Assisted in the planning and execution of grand opening events and promotions including the Grand Opening Gala, Grand Opening day, and live in -center entertainment. • Worked alongside Marketing and Sponsorship Director to create and maintain annual marketing plans, marketing budget, in -center collateral and promotions. • Maintained online marketing including Facebook, weekly email blasts and ShopCityCreekCenter.com. Marketing and Event Coordinator April 2010-October 2011 Rio Management, Salt Lake City, Utah • Created and publicized promotional events to gain additional exposure for each venue and bring in new clientele. • Produced private events for corporate clients including Jansport, Crescent Travel (part of the 2011 Nu Skin convention), and the Society of Toxicology. • Managed all online marketing materials by utilizing mass media and new media outlets including websites, social networking sites, and mass email and text programs Skills Excellent interpersonal, written and oral communication skills. Creative mindsel with the capability to envision various promotional concepts, along with the practicality of a business background to execute such concepts. Operating systems: Microsoft Windows XP, Mac OS Software: Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Access, Illustrator, Photoshop, InDesign, Email and Text Marketing programs