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HomeMy WebLinkAboutOut-of-State Travel - 2015 City - County Communications and Marketing Association Conference - 3CMACITY OF PALM DESERT STAFF REPORT REQUEST: AUTHORIZE THE CITY'S TOURISM AND MARKETING MANAGER AND PUBLIC INFORMATION OFFICER TO ATTEND THE 2015 CITY -COUNTY COMMUNICATIONS AND MARKETING ASSOCIATION (3CMA) CONFERENCE IN ATLANTA, GEORGIA SUBMITTED BY: Donna Gomez, Tourism and Marketing Manager David Hermann, Public Information Officer DATE: August 27, 2015 CONTENTS: List of 2015 3CMA Conference Breakout Sessions Recommendation By Minute Motion, authorize the City's Tourism and Marketing Manager and Public Information Officer to attend the 2015 3CMA Conference in Atlanta, Georgia, from September 9 through September 11, 2015. Funds are available in General Fund Account Nos. 110-4417-431-2000 and 110-4130- 411-3120. Background The City -County Communications and Marketing Association (3CMA) is an organization of government professionals dedicated to developing the skills of public employees to better serve residents, visitors, and businesses. 3CMA's national conference is being held in Atlanta, Georgia, from September 9 through September 11. Typically, staff would not consider attending such a conference unless it was on the west coast in closer geographic proximity to Palm Desert. However, 3CMA's 2015 Conference will focus on topics of particular relevance to Palm Desert including, "Engaging Across Generations," "Best Practices for Social Media," "Community /Citizen Surveying," and "Online Citizen Engagement." Other conference topics include content marketing, municipal branding, and how to create and host special events on a budget. Staff is requesting approval for two attendees because of the large number of relevant sessions and scheduling conflicts between them. Approval of attendance at this conference, with its particular mix of timely and relevant content, is expected to give staff additional tools to market Palm Desert as a destination Staff Report Authorize Out -of -State Travel to 3CMA Conference Page 2 of 2 August 27, 2015 and to better engage residents and businesses using today's technology. This is consistent with and will facilitate the accomplishment of goals articulated in multiple areas within the Envision Palm Desert Strategic Plan including: Tourism & Marketing • Grow existing events and develop new events to enhance the desirability of Palm Desert as a year-round destination • Support the City's tourism industry through enhancement of marketing Economic Development • Create and attract entertainment and events to enhance and expand the Palm Desert economy and lifestyle and expanding • Raise awareness of business friendly services Fiscal Analysis Registration for the conference is $1,055 per person and the nightly rate (three nights per attendee, September 8 - 10) for the conference hotel is $169. Roundtrip airfare to Atlanta is currently averaging approximately $560, making the overall estimated cost of attendance approximately $2,500 per person. Funds are available in the approved budgets for the Tourism and Marketing and City Manager departments. Prepared By: David Hermann, Public Information Officer Reviewed: Paul S. Gibson, Director of Finance Apprpval: n M. Wohlmuth, City Manager G:\rda\David Her mann\Word Files\Travel\0ut of State Travel — 2015 3CMA Conference Atlanta.doc 3CMA - Official Website - Breakout Sessions Page 1 of 2 &A CITY -COUNTY COMMUNICATIONS search our site... GO V ►. r. If V I1 \ ac MARKETING H55iUC:lATION STRATEGIC MARKETING. COMPELLING COMMUNICATIONS. You are here: Home_ - Meetings and Conferences > Annual Conference - Breakout Sessions Pre -Conference Sessions Breakout Sessions Breakout Sessions 7 Steps to a Better Digital Citizen Experience Conference Schedule Keep your citizens from compiling a list of the "l0 Things They Hate About You" with these seven suggestions on how to reach your citizens more effectively with digital communications. From social media strategies to digital marketing and Conference Hotel website advice, learn creative ways to provide your residents with a more genuine and engaging interaction with your community's brand. Keynote Speakers Brand inglPolitics of Branding Registration Follow the "fellowship of the brand" on an epic journey across their cities' ever -changing political landscape in a desperate quest to research, define and build the ultimate brand to conquer disparate messages and unclear identity. "One brand to Fees rule them all, one brand to find them, one brand to bring them all; and in the city, bind them." Guest Tickets Cameras on the Go! Take your video beyond the studio. Learn about the tools, technology, and tips that will allow you to capture video from Airport/Transportation across your community. Conference Sponsors City/County Managers Panel City Leaders, Assemble! And there came a day, a day unlike any other, when local government's mightiest heroes united Sponsorship Information during a panel discussion to reveal their superhuman abilities to manage the day-to-day administrative operations of their municipalities and how public and community relations professionals can join with them to forge a successful future for Download the Conference their communities. App Coming Attractions: What's Next in Government Communications Things to Do/Getting Around Is your head still spinning from the previous decade's changes in communications? We're all speaking a new language that includes terms like posts, apps, tweets, mobile, hashtags, social media, analytics... the new vocabulary that has Notify Me become everyday goes on and on. So ... what's the sequel to all of this? Attend this session and you'll be more than ready to get "Back to the Future." SUBMIT ONLINE Community/Citizen Surveying PAYMENT This session will focus on how your organization can better identify and focus on issues of importance through the use of statistically valid citizen survey research. Topics discussed will include: Identifying citizen satisfaction and ratings of importance for over 50 governmental services, how to use benchmarking in developing performance goals, the importance/satisfaction matrix analysis tool; and how to involve elected officials and senior management in the process. CONFERENCES Content Marketing (and a little metrics, too) In the past, public -sector communication has relied heavily on the media -relations model for keeping the public informed. Yet the advertising, public relations and marketing disciplines offer a lot of tools for sharing content and measuring its FORUM effectiveness. Sit back for a short history of storytelling, leading to newer ways of spreading your organization's best stories in digital channels. MEMBER LOGIN 3CMA PO Box 20278 Washington, DC 20041 Phone: (703) 707-0830 Fax: (703) 707-0867 E-Mail 3CMA eHostility Every great movie has its antagonist —the villain, the bad guy, the heavy, the Donald Sutherland. And sometimes, the protagonists (that'd be us!) need to do some psychological profiling to decipher our foes' behaviors and strategize our epic response. In this thriller, a crack team of experts will help us understand how and why eAntagonists—social media trolls —feel embolden to lash out or threaten from the shadows and how we can best deal with them and save the day! Engaging Across the Generations Unlike the plotline in "The Change Up" — you don't have to switch places with someone to get a glimpse into his or her life. Whether you're a baby boomer, millennial, or somewhere in between, our mission as communicators (should we choose to accept it!) is to find ways to reach each of these audiences with thoughtful, engaging content. In this session, hear from seasoned professionals on strategies they used to accomplish this feat. Fast and Furious in 60 Put the popcorn down and get your pens or tablets ready to record the best of the best ideas to be shared during this perennial favorite session. Sixty ideas in 60 minutes - the creativity and ideas you're going to want to make your own will flowing fast and furiously. Future/Evolution of Video (TV/Streaming) Gone are the days when a night out at the movies was the weekend activity of choice. Now, with just a few clicks of the keyboard or remote, video content is available any time, day or night. Learn how this is transforming the video industry and how your community can capitalize on these changes. Going Viral on YouTube Some of today's biggest "must -see" movies (OK, videos) are on YouTube. Try out these suggestions to optimize your community's YouTube Channel and improve the odds that your videos will go viral. Growing Your Social Media Followers/Presence http://www.3cma.org/index.aspx?NID=380 8/10/2015 3CMA - Official Website - Breakout Sessions Page 2 of 2 By changing the approach to a team effort, sending messages when the audience is poised to engage and focusing on being conversational, learn how to make Social Media an interactive form of communication. Learn the strategy behind finding the right voice and building your agency's own engaged social media following. Most Creative Performance Using Technology The medium may have changed, but cool content is still" king of the world." Attend this workshop to learn about and how to use technology tools that will earn your social media content many thumbs up and "likes." One -Person Shop/Producing Amateur Video Indie Producers Unite! So it's just you, huh, handling all of your community's communications needs? While running a one - person shop can be overwhelming, it can be done ... and successfully. These tips will help independent producers of print, digital and video content create works worthy of the big screen. Psychological Thriller When Disaster Strikes Your Community the Horror is All Too Real! Natural disasters, political missteps, injuries, or disease - crises can come to communities in many forms. Thankfully there are communications strategies that can be employed no matter the nature of the crisis. Come learn practical tips for handling and gain psychological insight into the tornado that is crisis communications management. Social Media Campaigns/Best Practices for Social Media Your community's social media strategy doesn't have to be "Gone With The Wind" - From best practices to launching a social media campaign to growing your online presence, this session is for anyone and everyone who wants to steal the social media stage and create a lasting legacy and story for their brand. Solving a Community's Needs with Social Media People have always expected government to deliver services efficiently and without break, including responding to requests in a timely manner. In today's world of social media, that timeframe has become even faster and more public. Governments can build stronger relationships with the public by using social media tools to respond to requests, solve issues, and answer questions. Join us to learn how to use communication to build relationships and solve issues, as well as some of the tools at your disposal. The Law of Communication The law of communication, particularly in areas of copyright, trademark, and privacy, has become increasingly complex as technology has advanced. In this session, these areas of law, how they operate on social media and mobile platforms, and what that means for public communicators will be discussed. Throwing A -List Parties With a B-List Budget Whether you're launching a film, celebrating your community's annual festival, or hosting a 1 OK, throwing a great community event doesn't have to break the bank. Come learn how to host an event with all of the Hollywood glamour but none of the drama - and with a budget that would make the "Wolf of Wall Street" weep. Two Thumbs Up for Savvy Film Festival Critics agree: This year's Savvy Film Festival is the best yet. You'll laugh. You'll cry. You'll want more of these award - winning films create by communities around the country. When Disaster Strikes Your Community - The Horror is All Too Real! Natural disasters, political missteps, injuries, or disease - crises can come to communities in many forms. Thankfully there are communications strategies that can be employed no matter the nature of the crisis. Come learn what to do and how to communicate effectively when a crisis stalks your neighborhood. Why Can't We all Just Get Along Jack Nicholson pondered this question in 1996's "Mars Attacks." We'll ponder this question, too, and share with you tips to make working with even the most sour of your "Nine to Five" colleagues a little sweeter. home I contact us I print page I email page I accessibility I rsss s I Powered by CivicPlus I Copyright Notices http://www.3cma.org/index.aspx?NID=3 80 8/ 10/2015 3CMA - Official Website - Pre -Conference Sessions Page 1 of 1 ACITY—COUNTY COMMUNICATIONS search our site... GO AI V { 1 l 6c MARKETING HSSOC:IATION STRATEGIC MARKETING. COMPELLING COMMUNICATIONS. You are here: Home > Meetings and Conferences > Annual Conference > Pre -Conference Sessions Pre -Conference Sessions Pre -Conference Sessions Breakout Sessions Creativity & Collaboration Improv Workshop with Dad's Garage Theatre Company Conference Schedule A lot of people think that improv is about being funny, but at its core - it's all about working together as a team. In this session, we focus on skills like: listening, thinking quickly, and building on our teammate's ideas - so that when showtime Conference Hotel comes and we're making things up in front of a full house - we're able to create a cohesive and competent story quickly without second guessing ourselves or others. This 2 hour workshop features Improv games and exercises that give you Keynote Speakers hands on experience with effective communication, Being Present, not restricting your own creativity and the concept of Yes, And - accepting and building on other team members' ideas. Learn that any idea is worth looking at and exploring, it Registration may lead you to another idea that is the answer! (Space is limited in this Pre -Conference session.) Fees Communication Leadership and Planning Guest Tickets Want to write a brand manifesto? Build a better communication culture for your city or county? Or get ready to build a foundation for better outreach to your stakeholders? This interactive workshop will help you imagine, capture and translate Airport/Transportation your brand attributes into messages and outreach for stronger stakeholder connections. These steps will help you set the stage for better communication planning. Conference Sponsors Just Shoot Me Sponsorship Information Are you ready for your close-up? Or do you freeze when the camera is pointed at you? In this mobile workshop, get some tips on preparing for a television interview and learn techniques to make on -camera interviews less "Walking Dead" and Download the Conference more "Footloose." You'll have a chance to practice your skills in a safe environment and get feedback from fellow App participants. Things to Do/Getting Around Municipal Branding and Trademarks All cities have a "brand," but what steps should you be taking to protect the intellectual property elements of your brand? Notify Me This interactive session takes you on tour of "Trademarks 101," the legal foundations of trademarks and service marks, how you register your trademarks and service marks, what is different in dealing with municipal trademarks and service marks versus corporate trademarks and service marks, and how to create an effective enforcement plan for your trademarks and service marks. This session will also cover uses of trademarks and service marks on the Internet, in SUBMIT ONLINE Internet domain names, on social media platforms and related topics. PAYMENT Online Citizen Engagement - A Case Study The session will be conducted by Peak Democracy as an interactive workshop, intended for public officials responsible for CONFERENCES all forms of public engagement, both in -person and online. Participants will come away with a deep understanding of the pitfalls and best practices for building public trust through online citizen engagement. FORUM MEMBER LOGIN 3CMA PO Box 20278 Washington, DC 20041 Phone: (703) 707-0830 Fax: (703) 707-0867 E-Mail 3CMA home I contact us I print page email page accessibility rss a I Powered by CivicPlus Copyright Notices http://www.3cma.org/index.aspx?NID=379 8/10/2015