HomeMy WebLinkAboutInfo Update - DWGR Youth-Residents Pgrms and DiscountsCITY OF PALM DESERT
ECONOMIC DEVELOPMENT DEPARTMENT
STAFF REPORT
REQUEST: RECEIVE AND FILE THE INFORMATIONAL UPDATE
REGARDING DESERT WILLOW GOLF RESORT YOUTH/
RESIDENT PROGRAMS AND DISCOUNTS
SUBMITTED BY: Martin Alvarez, Director of Economic Development
DATE: September 24, 2015
CONTENTS: Desert Willow Golf Resort Youth/Resident Programs and Discounts
Memorandum / Summary Presentation
Recommendation
1. Receive and file informational update.
2. Provide direction to staff regarding the City Council's desire for a
formal presentation as part of a future City Council study session to
review these programs in more detail and provide an update on the
current management agreement.
Discussion
As Desert Willow enters the winter season, staff wanted to provide the entire City
Council with an update regarding the current Desert Willow Golf Resort Programs and
Discounts offered for both youth and City residents. Over the last fiscal year, staff and
KemperSports Management has worked with residents to re -institute the residents'
Champions Club that provides dedicated access on Wednesday's from October through
May. Residents wishing to participate in this program can join the Champions Club by
paying $299 for the season and the club includes discounts on merchandise, dining and
the driving range.
Attached for your information are two memorandums provided by KemperSports
Management that provided detailed information and marketing on the current
youth/residents programs and discounts. We have also provided a summary
presentation for your review.
Staff seeks your direction regarding your desire for staff to provide a formal presentation
as part of a future City Council study session to review these programs in more detail
and provide an update on the current management agreement.
Staff Report
Desert Willow Youth/Resident Programs
September 24, 2015
Page 2 of 2
Fiscal Analysis
There is no fiscal impact.
Submitted By:
Martin Alvarez
Director of Economic Development
Rudy osta
Assistant City Manager
n M. Wohlmuth, City Manager
Memorandum
To: John Wohlmuth
CC: Paul Gibson, Rudy Acosta, Martin Alvarez
From: Derek White, General Manager
Date: 9/ 15/2015
Re: Junior Golfer Programs offered at Desert Willow
Desert Willow Golf Resort and the Palm Desert Golf Academy are dedicated to growing the
game of golf through junior golfer development and playing opportunities. We have
participated and in many programs offered by the Southern California Professional Golfer's
Association (SCPGA), American Junior Golf Association (AJGA), PGA of America campaigns and
others over the years. Below is a summary of the Junior golfer programs currently offered at
Desert Willow Golf Resort and the corresponding policies are attached:
• Year Round Junior Golf Rates —Junior golfers are offered a rate of 50% off the public
rack rates when playing with a paying adult.
• $10 Green Fee Program — Juniors may play for $10 after the last tee time of the day on a
walk on basis. This program is year round.
• Fairway Kids Junior Programs —Weekly camps offered to juniors ages 6-12 throughout
the summer and during winter and spring breaks. The price is $199 and each junior
receives professional golf instruction, on course play and awards.
• Summer Family Golf Days —Starting the summer of 2014, Desert Willow has offered a
summer Family Golf Calendar of events. These specific days allow juniors to play for $1
each with the adult cost only $35. This program promotes families to play together.
Clinics, open play and other fun events have been scheduled for families to participate
in this summer.
• Driving Range Discount — Juniors are offered use of the practice facility for $10 (Range is
included with green fees complimentary). Range memberships at the Academy of
offered at $500 per year (Adult Price $1,900).
• Rental Club Discounts —Rental Clubs are available to Juniors for $20 and include
experienced balls. Adult rate $75.
• PDHS and COD golfer access— Palm Desert High and College of the Desert current team
members are offered complimentary play at Desert Willow as long as they adhere to
our attached policies. These rounds account for 25% of all complimentary rounds
played at Desert Willow (over 760 rounds annually).
The above programs are our standard junior programs; however, as mentioned above we
partner with other organizations to offer special junior clinics, programs and tournaments as
the need arises.
September 15, 2015
It was also requested we look into the SCPGA's Junior program. This program subsidizes green
fees up to $5 if the course agrees to charge up to $5. Therefore, the total green fee potentially
received is $10. The course is allowed to restrict access as necessary. Most courses who
participate restrict access to slow times of the day. This program is only offered to juniors who
are members of the SCGA. Since this program was only offered to SCGA members, we felt our
programs were sufficient to spur on Junior play.
Mission Statement: To promote the game of golf through juniors by providing juniors of
all ages and skills an accessible and affordable practice area and golf course.
Definition: a child or young adult up to the time of high school graduation or 18 years of
age if unable to provide a valid student identification card.
Rules:
Rates:
♦ All junior golfers must wear an athletic closed toe shoe or golf shoe, if spiked
it must have USGA approved soft spikes.
♦ All junior golfers must abide by the dress code: collared shirts required/ no
denim or swim wear allowed.
♦ Junior golfers are required to walk unless accompanied by an adult at least 21
years of age. (see rates for golf car use below)
♦ Junior golfers must maintain required pace of play and follow proper golf
etiquette at all times.
♦ Parents leaving property must provide emergency numbers to the golf shop.
Practice Facility
♦ Use of the practice facility is $10 —Academy memberships are available for
juniors for $5001 year
Golf Course
♦ Juniors pay 50% off the posted rate when reserving it time and riding with
a paying adult.
♦ Juniors are allowed to walk the course after the last reservation of the day for
only $10. (Walk on basis only, no advanced reservations allowed)
Golf Cars
• Golfing adults accompanying juniors must pay the appropriate green fee based
on the season, time of day, and customer type which includes the use of a golf
car.
♦ Non -golfing adults wishing to accompany a walking junior with a golf car
must pay a golf car rental fee of $15, agreeing that no more than two persons
ride in the car at all times. If we see juniors driving the golf car, hanging off
the car or operating dangerously they will be removed from the course
immediately, no exceptions.
Rental Clubs
♦ Rental Clubs are available to juniors for $20 and include Experienced balls.
. ul 6-9 On Course Shuttles with Ice, Water, and Towels to Keep Juniors Cool
Go�Swing Video Analysis
Juu� 29 ��.� 2 �, �p-23
July' 13-16m Jul> lit 3-6
30 o Auk
J l ru 117-20
S�
�.� u per camp
�e is I miteA to 12 participon
Spa
Ask About Sibling Discounts!
Program Tuihon,..$199,00 per camp'
*Includes S10 sun-f i ; r p � nfter 10:00 atn (June -August)
GOLF ACADEMY
Summer Camp Daily Schedule
Academy Drop Of
8:00 am
Dynamic Warm -Up
8:00 am - 8:20 am
Skills Training
8.20 am - 9:45 am
Nutritious Snack
9:45 am -10.00 am
(Fruit, Nuts, Sports Bars, Water and Gatorade)
On -Course Play
10:OOam-1?-OOpm
Academy Pick-up
12:00 pnt
Camp Celebration andAwards
Thursday After Golf
r v 'Early drop off and late pick-up arrangements are available forS10,00 per day
To Register can 760.340.4057 or visitwww,desertwillow.com/Fairwayl
38-500 Portola Avenue. Palm Desert, CA • 92260 • www.pabndesertgolfacademycorn . pdga@desertwido
Join us on select dates From July 1011, 2015 through September 13", 2015 For Fun, Family golF
activitm, including Family FootGolF Days, Family Tee Days, and Family Teaching ClirIcs.
Farrily Tee Days - Junors play For just $1.00 with each paying Adult
Family Days - Juniors play for just $1000 with each paying Adult ($2000)
amily FootGolf Day
Mountain View All Day
Family FootGolf Day
Mountain View All Day
Family Tee Golf Day
Mountain View After gam
Family Tee Golf Day
FirecI FF After gam
Family Tee Golf Day
FirecliFf After gam
Family FootGolf Day
Mountain View All Day
Family FootGolf Day
Mountain View All Day
Golf Resort
♦ Mountain Vi
Family Tee Golf Day
Mountain View After qam
Family Tee Golf Day
FireclIFF After Clam
Family Teaching Clinic
Palm Desert Golf Academy
Family Tee Golf Day
Mountain View AFter gam
ACADEMY MEMBERSHIP
Single Membership $1,900.00
Family Membership j $2,900.00
'Unlirnaed use w"ACADEMY Practice Facility Platinum Club Membership ( Champions Club Membership i No
Fee and `�o Mc n hly Dues i Titleist Pro -VI Practice Balls for Putting and Chipping (4) Complimentary 50 M
Individu,11, s (4) Complimentary Academy Day Passes for Friends and Family (1) Complimentary Aca(
"Works" Club Fitting Complimentary Member -Only Clinics j Complimentary Bottled Water ' Annual Membc
lal,,� Member 9-Hole Outings and Special Events 130% OFF Apparel in the Academy and Desert
Golf Shops 2:-5 ;. OFF Academy Private Instruction, Club Fitting and TPI ( 10% OFF Restaurant Dining (Food
Only) ; PreferrIed Seating at Dining Special Events ( Member Bag Tag I USGA Handicap + Private Parking
JUNIOR ACADEMY MEMBERSHIP
Juniors Ages 12 to 17 1 $500.00
u1 , t. a, Usc o ACADEMY Practice Facility 9 Year Round $10 Walking Fee (after last tee time of the day)
3a T-.., ; O-I-!oi;� Junior Member Tournament y Junior Skills Challenge I Titleist Pro-V l Practice Balls for Put
and Chippin!_ 30 Minute Individual Junior Video Lesson 1(4) Complimentary Academy Day Passes for F
(1) Academy "Works" Club Fitting
Palm Desert H.S, Golf Team members are encouraged to play at Desert Willow Golf Resort at no
charge within the following guidelines:
On Monday — Thursday during the appropriate teams "season". (Friday only with GM or Head
Professional approval.)
D No more than 12 players may play on any particular day (exception during qualifying and team
matches when the school may have as many as 24 players)
Each player must check in at the golf shop, show identification that matches a name on the
team roster provided by the golf coach, and receive a receipt for the days play.
Will only be allowed after the completion of all other play.
:- Meet the dress code and all other regulations set by Desert Willow Golf Resort
D Any guest of the Palm Desert H.S. golf team member must pay the appropriate fees.
Team members are required to walk and will not be allowed to take a golf car.
Team members that would like to play on days not scheduled for team play are subject to
junior golf guidelines. These requirements are listed in the junior golf policy.
Any exceptions to this policy should be brought to the Head Golf Professional or General Manager for
approval.
Anything within this policy may be booked between the player and the Tournament Director, Head
Professional, or General Manager.
0 Page 1
College of the Desert Golf Team members are encouraged to play at Desert Willow Golf Resort at no
charge within the following guidelines:
On Monday — Thursday during the appropriate teams "season"
No more than 12 players may play on any particular day
> Each player must check in at the golf shop, show identification that matches a name on the
team roster provided by the golf coach, and receive a receipt for the days play.
:- All play will only be allowed after the completion of all other play.
:- Meet the dress code and all other regulations set by Desert Willow Golf Resort
Any guest of the C.O.D. golf team member must pay the appropriate fees.
Team members are required to walk and will not be allowed to take a golf car.
Golf Management Program Students are encouraged to play at Desert Willow Golf Resort for a $30 fee
within the following guidelines
On Monday — Thursday during the school year and while enrolled in the C.O.D. golf
management program (a list of these students must be provided by program instructor)
D Each player must check in at the golf shop, show identification, and receive a receipt for the
days play.
Will only be allowed after the completion of all other play.
Meet the dress code and all other regulations set by Desert Willow Golf Resort
Any guest of the C.O.D. program student must pay the appropriate fee.
Students are required to walk and will not be allowed to take a golf car.
Any exceptions to this policy should be brought to the Head Golf Professional or General Manager for
approval.
Anything within this policy may be booked between the player and the golf professional on duty.
0 Page 1
Memorandum
To: John Wohlmuth
CC: Paul Gibson, Rudy Acosta, Martin Alvarez
From: Derek White, General Manager
Date: 9/ 15/2015
Re: Programs offered to Residents at a Discount
In addition to the City's official Resident Program, Residents are offered other programs and
discounts at Desert Willow. Below are a summary of the additional discounts and programs
available:
• City Council approved a reduced rate of $30 for all resident card holders after 3pm from
May through September.
• Champion's Club —This program is a weekly league play program. The specifics are
listed below:
o Only Residents can participate
o Price is $299 for the membership (Resident Rate applies for weekly golf)
o League available October through May
0 52 Player block of tee times guaranteed each Wednesday Morning
o Tee times start at 7:30am (Shotgun if over 40 participants)
0 10% off Dining in the Restaurant (Food Only)
0 25% off Apparel (Non -Sale Items)
0 50% of Driving Range Access
o Complimentary SCGA Handicap
• Platinum Club Card Program — Residents receive discounted access to the Platinum Card
Program. Residents have historically received between $50 and $100 off the purchase
of the card compared to Non -Residents. 2014-2015 was the exception and no discount
was offered. There is a $50 discount for residents in 2015. The Resident price is $289
and the non-resident price is $339
• Summer VIP Card Program —Similar to the Platinum Card Discount, Residents have
historically been offered a discount to purchase the Summer VIP Card. The price for
Residents this year was $49 versus $79 for Non -Residents. All other benefits of
program were the same for all card holders.
Flyers for the above programs are attached with more detail. Management has not directly
offered discounts for Residents through the City's Resident Card program since it is a council
approved program.
1
CHAMPIONS CLUB
PURCHASE PRICE#,
Paltn Descrt Residents - $299.00'
CLUB BENEFITS
• V Resident Rate far lAleekly Play + SS Ruff, In
• 50, OffDrivingRat tge I:cc
• 5110 OflGolf Shop Apparel (.`'urn -stile Items)
• 15`.1n O f Accessories artd Foolrrear (Non -Sale' Items)
• 10` 6 Of Restaurant Dating (1'ood o ly)
• Complimentary SCGA Handicap
SIGN UP IN THE GOLF SHOP TODAY!
.38-91); Dc ,�crt Willow Driiv Palm De5rrt, C.'1 19,)_'60
00.316.001 iuitaClub
CHAMPIONS CLUB SCHEDULE
2015-2016 Tournament Schedule
Wednesday, October 7, 2015
730AM Shotgun
Firecliff
Tuesday, October 13, 2015
7:30AM Shotgun
Firediff
Wednesday, October 21, 2015
730AM Shotgun
Firecliff
Wednesday, October 28, 2015
735AM Shotgun
Mountain View
Wednesday, November 4, 2015
7.•30AM Shotgun
Firediff
Wednesday, November 11, 2015
735AM Shotgun
Mountain View
Wednesday, November 25, 2015
735AM Shotgun
Mountain View
Wednesday, December 2, 2015
735AM Shotgun
Mountain View
Wednesday, December 9, 2015
735AM Shotgun
Mountain View
Wednesday, December 16, 2015
735AM Shotgun
Mountain View
Wednesday, December 23, 2015
735AM Shotgun
Mountain View
Wednesday, December 30, 2015
735AM Shotgun
Mountain View
Wednesday, January6,2016
735AMShotgun
Mountain View
Wednesday, January 13, 2016
730AM Shotgun
Firediff
Wednesday, January 20, 2016
735AM Shotgun
Mountain View
Wednesday, January 27, 2016
730AM Shotgun
Firediff
Wednesday, February 3, 2016
735AM Shotgun
Mountain View
Wednesday, February 10, 2016
730AM Shotgun
Firediff
Wednesday, February 17, 2016
735AM Shotgun
Mountain View
Wednesday, February 24, 2016
730AM Shotgun
Firecliff
Wednesday, March 2, 2016
735AM Shotgun
Mountain View
Wednesday, March 9, 2016
7.30AM Shotgun
Firectiff
Wednesday, March16,2016
735AMShotgun
Mountain View
Wednesday, March 23, 2016
730AM Shotgun
Firediff
Wednesday, March 30, 2016
735AM Shotgun
Mountain View
Wednesday, April 6, 2016
7.•30AM Shotgun
Firectiff
Wednesday, April 13, 2016
735AM Shotgun
Mountain View
Wednesday, April20,2016
730AMShotgun
Firediff
Wednesday, April 27, 2016
735AMShotgun
Mountain View
Wednesday, May 4, 2016
730AM Shotgun
Firediff
Wednesday, May 11, 2016
735AM Shotgun
Mountain View
Wednesday, May 18, 2016
730AM Shotgun
Firectiff
Wednesday, May25,2016
735AMShotgun
Mountain View
Please note this is a tentativesdreduk The dates/times aresubjed to change.
Our Platinum Club Card is one of the
most popular frequent player programs
in the Coachella Valley. Invest today
and start saving some serious green.
Palm Desert Resident — $289.00
- Discounted Green Fees for Cardholder and for up to 3 Guests
- Secure Tee T'm:es up to 21 Days in Advance (Easy Online Access)
1
jt.s in ,4m
- 50% OFFDrivingRange
- 50% OFF GI?W Handicap
• 25% OFF Apparel (Non -Sale Items)
- 15% OFFAccessarieS Gift Items, and Footwear (Non-Saleltems)
- 15% OFT Individual Golf Lessons
- 10% OFF Restaurant Dining (Food Only)
- NFIVY Platinum TwiR& I HourEarlier than Non -Cardholders
- Organized Platinum Club Events (Minihwn of2)
. 3 in I Club Card Benefits
- Valid September2l, 20I5 to September 25,2016
September 21, 2015 - October 8, 2015
Posted
Platinum
• Sunrise (Open-8:55am)
5
$70
• Prime (9:00am-12 =ipn 11:55am)
S75
$55
• Twilight (After x �, ° I2:00 m)
$55
$40
October 9, 2015 - October 31, 2015
• Sunrise (Open-8:55am)
jf5i
$105
• Prime (9:00am 424:' gym 11:25am)
$f55
$I05
• Twilight (fi?-30pm 1I:30am-2:25pm)
$95
$75
• Sunset (After2.30pm)
$65
$50
November 1, 2015 - November 22, 2015
• Sunrise (Open-8:55am)
m
*55
$105
• Prime (9.00=42.2�' 11:25am)
*55
$105
• Twilight (12.36pm 11.30am-I:55pm)
$95
$75
• Sunset (After 2:00pm)
$65
$50
November 23, 2015 - January 14, 2016
• Sunrise (0pen-7:55am)
$155
$75
• Prime (8:00am-!" 11:25am)
*55
$95
• Twilight 11:30am-1:55pm)
$95
$70
• Sunset (After2:00pm)
$65
$50
January 15, 2016 - March 12, 2016
• Sunrise (Open-7:55am)
W
$85
-Prime (8:00am-I pm 11:25am)
$1M5
$115
• Twilight (i-2:3rBptn I1:30am-2:25pm)
'
$90
• Sunset (After 2.30pm)
$85
$65
March 13, 2016 - April 10, 2016
- Sunrise (Open-7.•55am)
$185
$85
• Prime (8:00am-!%55pm I1.55am)
85
$115
• Twilight (1: Opm I2.00pm-2:25pm)
W
$90
• Sunset (After 2:30pm)
$85
$65
April 11, 2016 - May 30, 2016
• Sunrise (Open-8.55am)
5135
$95
• Prime 11:25am)
$
$75
• Twilight (f2.30prn 11:30am-I:55pm)
$95
$65
• Sunset (After 2. 00p m)
75
$55
May 31, 2016 - September 25, 2016
• Sunrise (Open-7:55am)
$95
$35
• Prime (8:00am-* _55= 9:55am)
$80
$35
• Twilight (I i.60am I0.00am-12:55pm)
$65
$30
0
• S t (A I.0)
444
$25
unse fter
Desert
WdW
Golf Resort
38-995 Dessert Willow Drive I Palm Desert CA 192260
(760) 346-0015 • fl.d�iffow.com/PCC1516
4,v,5 k4
rw
,�ar MA[_. COOL_ CARD
PlayLikeA VIPA11 SianincrLong lVith Our2015 Sumnter VWard,
771c Hottest Deal h i Descrt Golf!
RESIDENTS - $49.00 I NON-RESIDENTS - S19.00
FREE GIFT WITH PURCHASE""
'i rcc tlrc PI 1LK1 cid�f��rr�sr
Summer C,IP Card Green Fees
May 26, 2015 - September 20, 2015 Posted Summer VIP
• Sunrise (Opcll-7:55an) $35
• Primc (8:00am-10:25am) $35
• '1 is ili,rllt (1U,�U(m-12:55pm) $30
• simset (21.1ter 1:00p,ll) S25
Benefits of the 2015 Summer- VIP Card Include:
• Discolllltcil Gum Cardholdcr
. Sccurc 7�c Times up to Mays ill Arlilancc
• 112 Hoitr I arlicr Ttt'tl(( ht
• 50(/,i') OJ1'Dri1'i)W RariL(,,c
• 250110 01fApparcl (,,\on-Srilc)
• 150'fi Olf Footwear and Accessories (,N'on-Sale)
• 1541, Off GoIlles m is or Schools
• 10;'6 Oil - Restaurrrrrt Dinbig (Focal Only')
• Uilicl ,,Wa ' 26, 2015 through Scptember 20, 2015
Purchase Yntlrsurlurrer V1PCarrl Trrlal'1
Visit swing into tilt' Goll'Shop or call 760.346.0015
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