Loading...
HomeMy WebLinkAboutInfo Update - DWGR Youth-Residents Pgrms and DiscountsCITY OF PALM DESERT ECONOMIC DEVELOPMENT DEPARTMENT STAFF REPORT REQUEST: RECEIVE AND FILE THE INFORMATIONAL UPDATE REGARDING DESERT WILLOW GOLF RESORT YOUTH/ RESIDENT PROGRAMS AND DISCOUNTS SUBMITTED BY: Martin Alvarez, Director of Economic Development DATE: September 24, 2015 CONTENTS: Desert Willow Golf Resort Youth/Resident Programs and Discounts Memorandum / Summary Presentation Recommendation 1. Receive and file informational update. 2. Provide direction to staff regarding the City Council's desire for a formal presentation as part of a future City Council study session to review these programs in more detail and provide an update on the current management agreement. Discussion As Desert Willow enters the winter season, staff wanted to provide the entire City Council with an update regarding the current Desert Willow Golf Resort Programs and Discounts offered for both youth and City residents. Over the last fiscal year, staff and KemperSports Management has worked with residents to re -institute the residents' Champions Club that provides dedicated access on Wednesday's from October through May. Residents wishing to participate in this program can join the Champions Club by paying $299 for the season and the club includes discounts on merchandise, dining and the driving range. Attached for your information are two memorandums provided by KemperSports Management that provided detailed information and marketing on the current youth/residents programs and discounts. We have also provided a summary presentation for your review. Staff seeks your direction regarding your desire for staff to provide a formal presentation as part of a future City Council study session to review these programs in more detail and provide an update on the current management agreement. Staff Report Desert Willow Youth/Resident Programs September 24, 2015 Page 2 of 2 Fiscal Analysis There is no fiscal impact. Submitted By: Martin Alvarez Director of Economic Development Rudy osta Assistant City Manager n M. Wohlmuth, City Manager Memorandum To: John Wohlmuth CC: Paul Gibson, Rudy Acosta, Martin Alvarez From: Derek White, General Manager Date: 9/ 15/2015 Re: Junior Golfer Programs offered at Desert Willow Desert Willow Golf Resort and the Palm Desert Golf Academy are dedicated to growing the game of golf through junior golfer development and playing opportunities. We have participated and in many programs offered by the Southern California Professional Golfer's Association (SCPGA), American Junior Golf Association (AJGA), PGA of America campaigns and others over the years. Below is a summary of the Junior golfer programs currently offered at Desert Willow Golf Resort and the corresponding policies are attached: • Year Round Junior Golf Rates —Junior golfers are offered a rate of 50% off the public rack rates when playing with a paying adult. • $10 Green Fee Program — Juniors may play for $10 after the last tee time of the day on a walk on basis. This program is year round. • Fairway Kids Junior Programs —Weekly camps offered to juniors ages 6-12 throughout the summer and during winter and spring breaks. The price is $199 and each junior receives professional golf instruction, on course play and awards. • Summer Family Golf Days —Starting the summer of 2014, Desert Willow has offered a summer Family Golf Calendar of events. These specific days allow juniors to play for $1 each with the adult cost only $35. This program promotes families to play together. Clinics, open play and other fun events have been scheduled for families to participate in this summer. • Driving Range Discount — Juniors are offered use of the practice facility for $10 (Range is included with green fees complimentary). Range memberships at the Academy of offered at $500 per year (Adult Price $1,900). • Rental Club Discounts —Rental Clubs are available to Juniors for $20 and include experienced balls. Adult rate $75. • PDHS and COD golfer access— Palm Desert High and College of the Desert current team members are offered complimentary play at Desert Willow as long as they adhere to our attached policies. These rounds account for 25% of all complimentary rounds played at Desert Willow (over 760 rounds annually). The above programs are our standard junior programs; however, as mentioned above we partner with other organizations to offer special junior clinics, programs and tournaments as the need arises. September 15, 2015 It was also requested we look into the SCPGA's Junior program. This program subsidizes green fees up to $5 if the course agrees to charge up to $5. Therefore, the total green fee potentially received is $10. The course is allowed to restrict access as necessary. Most courses who participate restrict access to slow times of the day. This program is only offered to juniors who are members of the SCGA. Since this program was only offered to SCGA members, we felt our programs were sufficient to spur on Junior play. Mission Statement: To promote the game of golf through juniors by providing juniors of all ages and skills an accessible and affordable practice area and golf course. Definition: a child or young adult up to the time of high school graduation or 18 years of age if unable to provide a valid student identification card. Rules: Rates: ♦ All junior golfers must wear an athletic closed toe shoe or golf shoe, if spiked it must have USGA approved soft spikes. ♦ All junior golfers must abide by the dress code: collared shirts required/ no denim or swim wear allowed. ♦ Junior golfers are required to walk unless accompanied by an adult at least 21 years of age. (see rates for golf car use below) ♦ Junior golfers must maintain required pace of play and follow proper golf etiquette at all times. ♦ Parents leaving property must provide emergency numbers to the golf shop. Practice Facility ♦ Use of the practice facility is $10 —Academy memberships are available for juniors for $5001 year Golf Course ♦ Juniors pay 50% off the posted rate when reserving it time and riding with a paying adult. ♦ Juniors are allowed to walk the course after the last reservation of the day for only $10. (Walk on basis only, no advanced reservations allowed) Golf Cars • Golfing adults accompanying juniors must pay the appropriate green fee based on the season, time of day, and customer type which includes the use of a golf car. ♦ Non -golfing adults wishing to accompany a walking junior with a golf car must pay a golf car rental fee of $15, agreeing that no more than two persons ride in the car at all times. If we see juniors driving the golf car, hanging off the car or operating dangerously they will be removed from the course immediately, no exceptions. Rental Clubs ♦ Rental Clubs are available to juniors for $20 and include Experienced balls. . ul 6-9 On Course Shuttles with Ice, Water, and Towels to Keep Juniors Cool Go�Swing Video Analysis Juu� 29 ��.� 2 �, �p-23 July' 13-16m Jul> lit 3-6 30 o Auk J l ru 117-20 S� �.� u per camp �e is I miteA to 12 participon Spa Ask About Sibling Discounts! Program Tuihon,..$199,00 per camp' *Includes S10 sun-f i ; r p � nfter 10:00 atn (June -August) GOLF ACADEMY Summer Camp Daily Schedule Academy Drop Of 8:00 am Dynamic Warm -Up 8:00 am - 8:20 am Skills Training 8.20 am - 9:45 am Nutritious Snack 9:45 am -10.00 am (Fruit, Nuts, Sports Bars, Water and Gatorade) On -Course Play 10:OOam-1?-OOpm Academy Pick-up 12:00 pnt Camp Celebration andAwards Thursday After Golf r v 'Early drop off and late pick-up arrangements are available forS10,00 per day To Register can 760.340.4057 or visitwww,desertwillow.com/Fairwayl 38-500 Portola Avenue. Palm Desert, CA • 92260 • www.pabndesertgolfacademycorn . pdga@desertwido Join us on select dates From July 1011, 2015 through September 13", 2015 For Fun, Family golF activitm, including Family FootGolF Days, Family Tee Days, and Family Teaching ClirIcs. Farrily Tee Days - Junors play For just $1.00 with each paying Adult Family Days - Juniors play for just $1000 with each paying Adult ($2000) amily FootGolf Day Mountain View All Day Family FootGolf Day Mountain View All Day Family Tee Golf Day Mountain View After gam Family Tee Golf Day FirecI FF After gam Family Tee Golf Day FirecliFf After gam Family FootGolf Day Mountain View All Day Family FootGolf Day Mountain View All Day Golf Resort ♦ Mountain Vi Family Tee Golf Day Mountain View After qam Family Tee Golf Day FireclIFF After Clam Family Teaching Clinic Palm Desert Golf Academy Family Tee Golf Day Mountain View AFter gam ACADEMY MEMBERSHIP Single Membership $1,900.00 Family Membership j $2,900.00 'Unlirnaed use w"ACADEMY Practice Facility Platinum Club Membership ( Champions Club Membership i No Fee and `�o Mc n hly Dues i Titleist Pro -VI Practice Balls for Putting and Chipping (4) Complimentary 50 M Individu,11, s (4) Complimentary Academy Day Passes for Friends and Family (1) Complimentary Aca( "Works" Club Fitting Complimentary Member -Only Clinics j Complimentary Bottled Water ' Annual Membc lal,,� Member 9-Hole Outings and Special Events 130% OFF Apparel in the Academy and Desert Golf Shops 2:-5 ;. OFF Academy Private Instruction, Club Fitting and TPI ( 10% OFF Restaurant Dining (Food Only) ; PreferrIed Seating at Dining Special Events ( Member Bag Tag I USGA Handicap + Private Parking JUNIOR ACADEMY MEMBERSHIP Juniors Ages 12 to 17 1 $500.00 u1 , t. a, Usc o ACADEMY Practice Facility 9 Year Round $10 Walking Fee (after last tee time of the day) 3a T-.., ; O-I-!oi;� Junior Member Tournament y Junior Skills Challenge I Titleist Pro-V l Practice Balls for Put and Chippin!_ 30 Minute Individual Junior Video Lesson 1(4) Complimentary Academy Day Passes for F (1) Academy "Works" Club Fitting Palm Desert H.S, Golf Team members are encouraged to play at Desert Willow Golf Resort at no charge within the following guidelines: On Monday — Thursday during the appropriate teams "season". (Friday only with GM or Head Professional approval.) D No more than 12 players may play on any particular day (exception during qualifying and team matches when the school may have as many as 24 players) Each player must check in at the golf shop, show identification that matches a name on the team roster provided by the golf coach, and receive a receipt for the days play. Will only be allowed after the completion of all other play. :- Meet the dress code and all other regulations set by Desert Willow Golf Resort D Any guest of the Palm Desert H.S. golf team member must pay the appropriate fees. Team members are required to walk and will not be allowed to take a golf car. Team members that would like to play on days not scheduled for team play are subject to junior golf guidelines. These requirements are listed in the junior golf policy. Any exceptions to this policy should be brought to the Head Golf Professional or General Manager for approval. Anything within this policy may be booked between the player and the Tournament Director, Head Professional, or General Manager. 0 Page 1 College of the Desert Golf Team members are encouraged to play at Desert Willow Golf Resort at no charge within the following guidelines: On Monday — Thursday during the appropriate teams "season" No more than 12 players may play on any particular day > Each player must check in at the golf shop, show identification that matches a name on the team roster provided by the golf coach, and receive a receipt for the days play. :- All play will only be allowed after the completion of all other play. :- Meet the dress code and all other regulations set by Desert Willow Golf Resort Any guest of the C.O.D. golf team member must pay the appropriate fees. Team members are required to walk and will not be allowed to take a golf car. Golf Management Program Students are encouraged to play at Desert Willow Golf Resort for a $30 fee within the following guidelines On Monday — Thursday during the school year and while enrolled in the C.O.D. golf management program (a list of these students must be provided by program instructor) D Each player must check in at the golf shop, show identification, and receive a receipt for the days play. Will only be allowed after the completion of all other play. Meet the dress code and all other regulations set by Desert Willow Golf Resort Any guest of the C.O.D. program student must pay the appropriate fee. Students are required to walk and will not be allowed to take a golf car. Any exceptions to this policy should be brought to the Head Golf Professional or General Manager for approval. Anything within this policy may be booked between the player and the golf professional on duty. 0 Page 1 Memorandum To: John Wohlmuth CC: Paul Gibson, Rudy Acosta, Martin Alvarez From: Derek White, General Manager Date: 9/ 15/2015 Re: Programs offered to Residents at a Discount In addition to the City's official Resident Program, Residents are offered other programs and discounts at Desert Willow. Below are a summary of the additional discounts and programs available: • City Council approved a reduced rate of $30 for all resident card holders after 3pm from May through September. • Champion's Club —This program is a weekly league play program. The specifics are listed below: o Only Residents can participate o Price is $299 for the membership (Resident Rate applies for weekly golf) o League available October through May 0 52 Player block of tee times guaranteed each Wednesday Morning o Tee times start at 7:30am (Shotgun if over 40 participants) 0 10% off Dining in the Restaurant (Food Only) 0 25% off Apparel (Non -Sale Items) 0 50% of Driving Range Access o Complimentary SCGA Handicap • Platinum Club Card Program — Residents receive discounted access to the Platinum Card Program. Residents have historically received between $50 and $100 off the purchase of the card compared to Non -Residents. 2014-2015 was the exception and no discount was offered. There is a $50 discount for residents in 2015. The Resident price is $289 and the non-resident price is $339 • Summer VIP Card Program —Similar to the Platinum Card Discount, Residents have historically been offered a discount to purchase the Summer VIP Card. The price for Residents this year was $49 versus $79 for Non -Residents. All other benefits of program were the same for all card holders. Flyers for the above programs are attached with more detail. Management has not directly offered discounts for Residents through the City's Resident Card program since it is a council approved program. 1 CHAMPIONS CLUB PURCHASE PRICE#, Paltn Descrt Residents - $299.00' CLUB BENEFITS • V Resident Rate far lAleekly Play + SS Ruff, In • 50, OffDrivingRat tge I:cc • 5110 OflGolf Shop Apparel (.`'urn -stile Items) • 15`.1n O f Accessories artd Foolrrear (Non -Sale' Items) • 10` 6 Of Restaurant Dating (1'ood o ly) • Complimentary SCGA Handicap SIGN UP IN THE GOLF SHOP TODAY! .38-91); Dc ,�crt Willow Driiv Palm De5rrt, C.'1 19,)_'60 00.316.001 iuitaClub CHAMPIONS CLUB SCHEDULE 2015-2016 Tournament Schedule Wednesday, October 7, 2015 730AM Shotgun Firecliff Tuesday, October 13, 2015 7:30AM Shotgun Firediff Wednesday, October 21, 2015 730AM Shotgun Firecliff Wednesday, October 28, 2015 735AM Shotgun Mountain View Wednesday, November 4, 2015 7.•30AM Shotgun Firediff Wednesday, November 11, 2015 735AM Shotgun Mountain View Wednesday, November 25, 2015 735AM Shotgun Mountain View Wednesday, December 2, 2015 735AM Shotgun Mountain View Wednesday, December 9, 2015 735AM Shotgun Mountain View Wednesday, December 16, 2015 735AM Shotgun Mountain View Wednesday, December 23, 2015 735AM Shotgun Mountain View Wednesday, December 30, 2015 735AM Shotgun Mountain View Wednesday, January6,2016 735AMShotgun Mountain View Wednesday, January 13, 2016 730AM Shotgun Firediff Wednesday, January 20, 2016 735AM Shotgun Mountain View Wednesday, January 27, 2016 730AM Shotgun Firediff Wednesday, February 3, 2016 735AM Shotgun Mountain View Wednesday, February 10, 2016 730AM Shotgun Firediff Wednesday, February 17, 2016 735AM Shotgun Mountain View Wednesday, February 24, 2016 730AM Shotgun Firecliff Wednesday, March 2, 2016 735AM Shotgun Mountain View Wednesday, March 9, 2016 7.30AM Shotgun Firectiff Wednesday, March16,2016 735AMShotgun Mountain View Wednesday, March 23, 2016 730AM Shotgun Firediff Wednesday, March 30, 2016 735AM Shotgun Mountain View Wednesday, April 6, 2016 7.•30AM Shotgun Firectiff Wednesday, April 13, 2016 735AM Shotgun Mountain View Wednesday, April20,2016 730AMShotgun Firediff Wednesday, April 27, 2016 735AMShotgun Mountain View Wednesday, May 4, 2016 730AM Shotgun Firediff Wednesday, May 11, 2016 735AM Shotgun Mountain View Wednesday, May 18, 2016 730AM Shotgun Firectiff Wednesday, May25,2016 735AMShotgun Mountain View Please note this is a tentativesdreduk The dates/times aresubjed to change. Our Platinum Club Card is one of the most popular frequent player programs in the Coachella Valley. Invest today and start saving some serious green. Palm Desert Resident — $289.00 - Discounted Green Fees for Cardholder and for up to 3 Guests - Secure Tee T'm:es up to 21 Days in Advance (Easy Online Access) 1 jt.s in ,4m - 50% OFFDrivingRange - 50% OFF GI?W Handicap • 25% OFF Apparel (Non -Sale Items) - 15% OFFAccessarieS Gift Items, and Footwear (Non-Saleltems) - 15% OFT Individual Golf Lessons - 10% OFF Restaurant Dining (Food Only) - NFIVY Platinum TwiR& I HourEarlier than Non -Cardholders - Organized Platinum Club Events (Minihwn of2) . 3 in I Club Card Benefits - Valid September2l, 20I5 to September 25,2016 September 21, 2015 - October 8, 2015 Posted Platinum • Sunrise (Open-8:55am) 5 $70 • Prime (9:00am-12 =ipn 11:55am) S75 $55 • Twilight (After x �, ° I2:00 m) $55 $40 October 9, 2015 - October 31, 2015 • Sunrise (Open-8:55am) jf5i $105 • Prime (9:00am 424:' gym 11:25am) $f55 $I05 • Twilight (fi?-30pm 1I:30am-2:25pm) $95 $75 • Sunset (After2.30pm) $65 $50 November 1, 2015 - November 22, 2015 • Sunrise (Open-8:55am) m *55 $105 • Prime (9.00=42.2�' 11:25am) *55 $105 • Twilight (12.36pm 11.30am-I:55pm) $95 $75 • Sunset (After 2:00pm) $65 $50 November 23, 2015 - January 14, 2016 • Sunrise (0pen-7:55am) $155 $75 • Prime (8:00am-!" 11:25am) *55 $95 • Twilight 11:30am-1:55pm) $95 $70 • Sunset (After2:00pm) $65 $50 January 15, 2016 - March 12, 2016 • Sunrise (Open-7:55am) W $85 -Prime (8:00am-I pm 11:25am) $1M5 $115 • Twilight (i-2:3rBptn I1:30am-2:25pm) ' $90 • Sunset (After 2.30pm) $85 $65 March 13, 2016 - April 10, 2016 - Sunrise (Open-7.•55am) $185 $85 • Prime (8:00am-!%55pm I1.55am) 85 $115 • Twilight (1: Opm I2.00pm-2:25pm) W $90 • Sunset (After 2:30pm) $85 $65 April 11, 2016 - May 30, 2016 • Sunrise (Open-8.55am) 5135 $95 • Prime 11:25am) $ $75 • Twilight (f2.30prn 11:30am-I:55pm) $95 $65 • Sunset (After 2. 00p m) 75 $55 May 31, 2016 - September 25, 2016 • Sunrise (Open-7:55am) $95 $35 • Prime (8:00am-* _55= 9:55am) $80 $35 • Twilight (I i.60am I0.00am-12:55pm) $65 $30 0 • S t (A I.0) 444 $25 unse fter Desert WdW Golf Resort 38-995 Dessert Willow Drive I Palm Desert CA 192260 (760) 346-0015 • fl.d�iffow.com/PCC1516 4,v,5 k4 rw ,�ar MA[_. COOL_ CARD PlayLikeA VIPA11 SianincrLong lVith Our2015 Sumnter VWard, 771c Hottest Deal h i Descrt Golf! RESIDENTS - $49.00 I NON-RESIDENTS - S19.00 FREE GIFT WITH PURCHASE"" 'i rcc tlrc PI 1LK1 cid�f��rr�sr Summer C,IP Card Green Fees May 26, 2015 - September 20, 2015 Posted Summer VIP • Sunrise (Opcll-7:55an) $35 • Primc (8:00am-10:25am) $35 • '1 is ili,rllt (1U,�U(m-12:55pm) $30 • simset (21.1ter 1:00p,ll) S25 Benefits of the 2015 Summer- VIP Card Include: • Discolllltcil Gum Cardholdcr . Sccurc 7�c Times up to Mays ill Arlilancc • 112 Hoitr I arlicr Ttt'tl(( ht • 50(/,i') OJ1'Dri1'i)W RariL(,,c • 250110 01fApparcl (,,\on-Srilc) • 150'fi Olf Footwear and Accessories (,N'on-Sale) • 1541, Off GoIlles m is or Schools • 10;'6 Oil - Restaurrrrrt Dinbig (Focal Only') • Uilicl ,,Wa ' 26, 2015 through Scptember 20, 2015 Purchase Yntlrsurlurrer V1PCarrl Trrlal'1 Visit swing into tilt' Goll'Shop or call 760.346.0015 0 ( -0 :T c (n CD CD Q � O' V) o3 _o CD O M -.% Q CD U� O iU O Q O CD CD C -� �- o CD w C CD o �. oCL �v CD v � o rn I X O • F r+ 0 cD V 1 CD --I r-t- CD CD M CD h CD CD O o 3 v �. o' �. n m sv CD c� 0 CL C. 0 Y♦ 0 Eo Z CL c r+ CD O CCD CD w CD C. CD W 0 0 Q- 0 11 m CL CD iv �. :3 U) O r+ n E CD 0 -�, CD G) CD O CD 1 -n �- O O o G) 0 o_ O cn n zr 0 0 Co CD Z3 CO CD w CD CL r—E- O CD c0 v co CD 3 CD' (n . CD w 3 G) O 0 L CD 0 v U) 0 CD 0 w cn l< 0 O v sv 3 cn J W • 0 0 x 3 v m 00 0 0 0 QL CD nQL i� a c0 -v 0 cn m w 3 0n • 0 G) x Fn` 0 CD 0 3 m 0 0 N (n V - .h 0 0 rf rf CD cr 0 (n • (2.0 _S 0 cD 3 3 3 cD 3 �- rn 3l< C "I o cn m cn A v cn CL n 0 CD cm CD 0 mh cD v CD CD rMIL MN 9 • N e--t- l J c cr U) N O -11 CD ,—f- CD O CD CD Cl C3� O Q 11 Q � N CD 0 Fn 0 O � - 1 f� O C� CD C0 0 CD U) N C3� -f, O Ln rook m Ml C. O' v CA n O cn Ul A 0 -1 Q O —�, —� N� — N Q CD <• CD CD D n O � �(D p Q. BCD O �n cQ CD OO�� CD r (D O�n � - m3 00 r+ C: rt CT CD � M = 0 ro -+, o (n S< r-f O � A CD � � Q CD N � � o O �Q � � w O cQ cn � v x v �- o• `< (D m C cn CD � Q v 3 C: ( c CD W CD CD 7 to C� SO 3 ov CD 0-0 CD CD �, Q ��n- R � CD O s? Q. CD o CD 0 cn M <: CD CD :3 CD (Q Cn CD cn* O (a r+ (n. (n n M O s 79 ffl N � O O � 1 cn Z C- O 3 3 �D CD cn. < CD Q 0 CD -P C� O CD CD Q • � N W O CO cn O N -� O zrn o � �n (n Q • =r ;u O CD ch CD Q CD CD (D � c� cD CD CD �� (n CD CD Q CL U) U. M o 3 0 CD :3 -t, 0 0 0 Q iv O CD Q CD CD o Q c 0 CL 90 cn 0 CL 0 O Ch X CD (n CL CD M r-t- a --A 0-0 m '0 n g! E 3 O o CD 3 CCU' --h-. CD 0 0 0 o 0-CD Co �- CD 0 0 o �- CD c Q CO O CQ O CD 3 O O �G ts2 3 o cD _0 O C ... 3 � �' o � 3 � CD N :3 CAD CD ;u CD (n CD. CD O (o 3 cn co