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CITY OF PALM DESERT
SPECIAL PROGRAMS DEPARTMENT
STAFF REPORT
REQUEST: Approval of 2015 Palm Desert Golf Cart Parade, Sponsorship, and
Expenditures
SUBMITTED BY: Frankie Riddle, Director of Special Programs
APPLICANT: Palm Desert Chamber of Commerce
Ms. Katie Stice, Vice President
72559 Highway 111
Palm Desert, CA 92260
DATE: September 24, 2015
CONTENTS: None
Recommendation
By Minute Motion,
1. Approve sponsorship in the amount of $35,000 and In -kind Public Works
services for the 2015 Palm Desert Golf Cart Parade;
2. Authorize sponsorship expenditure from Account No. 1104416-4306201;
3. Authorize $500 expenditure for the Mayor's Trophy Award from Account No.
1104416-4306201;
4. Authorize expenditure in an amount not to exceed $10,000 for construction of
the City's golf cart float from Account No. 1104416-4306101-1
5. Permit the sale, possession, and consumption of alcoholic beverages on City
owned property in connection with the event on Sunday, October 25, 2015;
6. Authorize El Paseo and Larkspur road closures for the event; and
7. Waive Section 11.01.140 —Amplified Sound.
Executive Summary
The Palm Desert Golf Cart Parade is now in its 51st year and continues to be a very
popular event for Palm Desert and Coachella Valley residents. Event attendance is
strong and continues to grow each year. This year, the Parade Committee will continue
STAFF REPORT
2015 PALM DESERT GOLF CART PARADE
SEPTEMBER 24, 2015
PAGE 2
to expand and make changes in activities to encourage attendance and entry
participation. The Committee is hopeful that with a few incentives and other changes,
float entries will increase and be more decorative this year. In this endeavor, the
following will be undertaken as part of the 2015 event:
• 2015 Parade Theme: "Area 51 — Palm Desert is Out of this World"
• City funded $500 award for Mayor's trophy (since the City will have an entry and
is not eligible to win award, focusing all funds toward the grand prize was thought
best).
• Media coverage promoting the event.
• The Parade Committee will contact larger businesses/organizations within the
community to encourage participation with the event.
• Bands are also priority and major focus; both locally and outside of the area.
Background
The City has been a sponsor and strong supporter of the Palm Desert Golf Cart Parade
for several years through financial contribution, as well as in -kind services by City staff.
As a title sponsor, benefits to the City include:
• Media and marketing coverage of the event which in turn promotes the City.
• Senior seating area.
• Expanded interactive children's area that provides entertainment for young
children before, during, and after the parade.
• Expansion of activities and vendors for pre and post parade activities.
In 2014, as a result of the parade's 50th anniversary, the City contributed a $40,000 title
sponsorship in order to assist with additional marketing costs to encourage business
and community participation with the event, as well as continued funding of the Mayor's
Trophy Award for $500 and offered in -kind services by the Public Works Department to
handle traffic control and road closures for the event.
Additionally, in both 2013 and 2014, City Council approved $10,000 to have the City's
golf cart float constructed. Because the float design and construction turned out so well
each year, staff is recommending expenditure in an amount not to exceed $10,000 for
construction of the City's golf cart float for 2015. Funds for this project were included as
part of the 2015/16 budget.
STAFF REPORT
2015 PALM DESERT GOLF CART PARADE
SEPTEMBER 24, 2015
PAGE 3
Fiscal Analysis
Parade sponsorship in the amount of $35,000, the $500 Mayor's Trophy Award, and
$10,000 for the City's golf cart float construction were approved as part of the FY
2015/16 budget. Funds are available in account numbers 1104416-4306101 and
1104416-4306201.
Submitted By:
Frankie Riddle --
Director of Special Programs
Reviewed:
udy osta
Assi nt City Manager
Paul S. Gibson
Director of Finance
roval:
hn M. Wohlmuth
.y Manager