HomeMy WebLinkAboutInfo Report - Hotel Market Demand Analysis-StudyCITY OF PALM DESERT
ECONOMIC DEVELOPMENT DEPARTMENT
STAFF REPORT
REQUEST: INFORMATIONAL REPORT ON PALM DESERT HOTEL MARKET
DEMAND ANALYSIS/STUDY
SUBMITTED BY: Rudy Acosta, Assistant City Manager
DATE: December 10, 2015
CONTENTS: Proposal — PKF Consulting
Recommendation
Receive and File
Background
In accordance with the `Envision Palm Desert Strategic Plan', staff has been pursuing
interest from hotel developers for hotel development opportunities throughout various
areas within our city. When meeting with developers (and brokers), regional
demographic reports, city marketing documents, zoning and real estate information is
presented to the developers in support of our marketing effort. However, to date, one
critical document has been missing from the hotel marketing toolbox, a `Hotel Market
Demand Analysis/Study'.
Therefore, staff recently sought and received proposals to perform the necessary Study
from three of the hotel industry's top analytical firms listed as follows; `PKF' Consulting
(Los Angeles) at $24,000, `HVS' (Los Angeles) (who did not submit) and, 'CSL'
(Minneapolis) at $40,000.
Original conversations with each firm indicated the cost for the Study would be in the
range of $40k-$55k. Council is aware that City purchasing policies would require a
formal RFQ/RFP process to obtain proposals in this range. However, in the interim of
developing the RFQ/RFP document, staff obtained a copy of the recent 2016 Southern
California `Lodging Forecast' that was developed by PKF Consulting. Staff immediately
contacted PKF to argue that the `Lodging Forecast' contained relevant and current base
data that should not require new effort to produce the Palm Desert Study. PKF agreed
and responded by lowering their original 'verbalized' estimate by $21 k with their formal
submittal. PKF, now owned by CBRE, is considered amongst the nation's top
commercial real estate analytical firms and is often used by developers in the hotel
industry when evaluating potential regions and/or sites for their hotel development
investments. Their proposal amount ($24,000) allowed staff to proceed with the Study
under the City Manager's approval in mid -November.
Staff Report
Palm Desert Hotel Market Demand Analysis/Study
December 10, 2015
Page 2 of 2
Discussion
When completed, the 'Study' will determine the potential market demand for hotel
development within the city of Palm Desert. Specifically, the Study will assist city staff
with the following information:
• Determining the size (or sizes) of hotel(s) that could be supported in Palm Desert
• Determining suitable development sites within the City's strategic areas
• Determining the market position of the hotel(s)
• Provide projections of achievable occupancy and room rates for the hotel
markets
The regional PKF Managing Director will visit and tour the City with staff on December
3, 2015 as a part of their information gathering process. It is expected that the
completed Study will be delivered to City Hall within the first week of January 2016. The
final document will ultimately assist staff efforts in both the planning and recruitment
process for hotel developments along the 1-10 Corridor, Highway 111, El Paseo and,
Desert Willow areas of Palm Desert.
Fiscal Analysis:
The proposal amount of $24,000.00 will be allocated from the Economic Development
Department account 1104430-4309102.
Submitted by:
c
Rudy K Acosta, Assistant City Manager
Approval:
n M. Wohlmuth, City Manager
C:\USERS\RMCCORMICK\APPDATA\LOCAL\MICROSOFT\WINDOWS\TEMPORARY INTERNET FILES\CONTENT.OUTLOOK\8L4XVFY4\STAFFREPORTHOTEL
FEASI B ILITYSTU DY2015REV. DOCX
COMMERCIAL REAL ESTATE SERVICES PKF
CONSULTING
USA
A C9AE COMPANY
Bruce Baltin
Managing Director
Sent via email: racosta@cityofpalmdesert.org
November 4, 2015
Mr. Rudy Acosta
Assistant City Manager
City of Palm Desert
73-510 Fred Waring Drive
Palm Desert, CA 92260
Dear Mr. Acosta:
CBRE HOTELS
The World's Leading Hotel Experts.
CBRE, Inc.
Valuation & Advisory Services
400 South Hope Street, 25' Floor
Los Angeles, CA 90071
+1 213 613 3370 Office
Bruce. Baltin@pkfc.com
Bruce.Baltin@cbre.com
www.cbrehotels.com I www.akfc.com
In accordance with your request, we are pleased to submit this proposal for professional services in
connection with a market demand analysis study that would identify hotel development opportunities within
four key strategic areas within the City of Palm Desert, California.
We understand that you are exploring opportunities to attract hotels and maximize development within the
defined areas, and that you are interested in assessing the current and anticipated market support for the
placement of hotels within the defined areas, and would like us to assist you in determining the demand for
and market feasibility of hotels within the City of Palm Desert. Based on discussions with you, the four
strategic areas are as follows: Desert Willow, the Interstate 10 Corridor, Highway 111, and, the upscale El
Paseo district.
To assist you in your planning process, we will be pleased to conduct a study to ascertain the potential
market demand for proposed hotel facilities. Assuming that sufficient market support is indicated, our
analysis will assist you in determining the size of hotel that could be supported, sites within the specific
strategic areas that would likely be suitable for development, and the market position of the hotel or hotels,
given our understanding of the composition of the regional hotel market. We would also provide you with
a projection of potentially achievable occupancy and room rates for the proposed hotel(s).
PKF CONSULTING USA I CBRE HOTELS
As a point of background, we would like to provide you with a brief overview of our Firm. PKF Consulting
USA I CBRE Hotels ("PKF/CBRE") is part of CBRE, the World's largest real estate services company. P
PKF/CBRE is authorized to provide the services outlined in this proposal through its affiliates. PKF/CBRE is a
national firm of management consultants, appraisers, real estate brokers and industry specialists who
provide a full range of services to the hospitality and tourism industries. Headquartered in San Francisco,
the Firm has offices in Boston, New York, Philadelphia, Portland, Maine, Atlanta, Miami, Washington,
D.C., Houston, Dallas, Indianapolis, Los Angeles, Seattle, Sacramento, and Bozeman with nearly 100
professionals and support staff.
Mr. Rudy Acosta
City of Palm Desert
Proposed Hotel Development
Page 2
Our Firm is comprised of two integrated divisions which provide consulting and research services to the
hospitality industry.
Consulting
Our consulting group provides advisory services and industry expertise to help our private and public sector
clients in planning, developing, managing, financing, problem -solving, improving operations, and valuing
hotels and other hospitality assets, as well as destinations. Our engagements range from market and
financial feasibility studies to investment structuring, and from appraisals to asset management.
Our consulting group is constantly providing clients both large and small with the most constructive and
valuable advice in the industry, performing feasibility and market studies, acquisition due diligence and
valuations involving hotels, resorts, restaurants, golf courses, and a variety of mixed -use developments and
other hospitality products. We have the distinct advantage of being the only hospitality consulting firm with
its own, proprietary database of U.S. hotel financial statistics.
Research
PKF Hospitality Research owns the database for Trends® in the Hotel Industry, the statistical review of U.S.
hotel operations which first appeared in 1935 and has been published every year since. PKF's
professionals use the Trends® database to assist their clients in making informed decisions. In addition, the
Trends® data is used to produce custom financial reports for clients that enable them to benchmark hotel
revenues, expenses, and profits.
Beginning in 2007, PKF unveiled its powerful Hotel Horizons®, an economics -based hotel forecasting
model that projects five years of supply, demand, occupancy, ADR, and RevPAR for the U.S. lodging
industry. Hotel Horizons® reports are published on a quarterly basis for 59 markets and six national chain -
scales.
With a long-standing tradition of tracking and forecasting the lodging industry, our Research Group has
the technical capacity to conduct custom research, the analytical skills to interpret the data, and the access
necessary to gather confidential performance information from the industry.
PKF Consulting USA Services include:
■ Asset Management and Management Company Selection
■ Real Estate Appraisals and Business Valuation
■ Market and Financial Feasibility Studies
■ Litigation Support and Expert Testimony
■ Acquisition Due Diligence
■ Operational Studies
■ Tourism and Recreational Studies
■ Resort and Recreation Services
■ Conference, Convention, and Public Assembly Facilities
■ Financial Benchmarking
■ Econometric Forecasting
■ Custom Research
Mr. Rudy Acosta
City of Palm Desert
Proposed Hotel Development
Page 3
Local Market Knowledge
Our Firm has conducted numerous appraisals and market demand studies for existing and proposed
hotels in the Coachella Valley and specifically in the City of Palm Desert. Given the historical role of PKF
Consulting in the hospitality and real estate industries, and our knowledge of the local market, we are of
the opinion that there is no firm that can provide the services available through us. More background and
information on our Firm can be obtained from our web site at www.pkfc.com.
METHODOLOGY
The study will be conducted in phases and the work program will be concerned with the determination of
current and potential future lodging demand in the market area, the assessment of existing and potential
future supply and the share of the market that could reasonably be attained by the proposed hotel, and our
facilities recommendations. Our work plan for the study will be as follows.
AREA REVIEW
We will gather and analyze relevant economic data regarding the market area to determine whether the
overall economic environment in the area appears to be suitable for hotel development. We will examine
correlations between key economic factors and the demand for lodging and will utilize any available
forecasts of these indicators in our evaluation of potential future demand.
We will perform primary market research in the site area, consisting of interviews with key demand
generators, inspection and evaluation of competition and discussions with persons familiar with
development patterns and the local hotel market. Among those with whom we will conduct such interviews
a re:
➢ Managers of tourist attractions
➢ Owners and managers of potentially competitive lodging facilities
➢ Government officials in zoning, development and transportation
➢ Major employers in the area
➢ Convention and Visitors Bureau representatives
On the basis of the foregoing research, we will prepare estimates of future growth in demand for, and the
supply of lodging facilities in the market area.
We will analyze historical economic growth in the area and the characteristics of each of the principal
segments of demand for hotels. Then, using the information gathered in our research, we will estimate
growth in demand for each market segment and project demand for each of the next five years, expressed
in terms of room nights.
The abovementioned analysis will serve as the basis to determine if there is demand to support a new hotel
given the current supply of lodging opportunities in the regional market area, and if so, what is the
maximum size of a facility that could be supported.
ANALYSIS OF THE SITE LOCATIONS
This part of the study is designed to evaluate the potential sites within each of the four key strategic areas in
terms of their opportunities and constraints for development. Some of the factors to be examined include:
➢ Access
➢ Visibility
Mr. Rudy Acosta
City of Palm Desert
Proposed Hotel Development
Page 4
➢ Ambiance
➢ Present utilization
➢ Topography
➢ Relationship to demand generators
➢ Relationship to area amenities
➢ Advantages/disadvantages of the site versus the major competitors
FACILITIES RECOMMENDATIONS
As part of our analysis, and within each of the four key strategic areas, we will make preliminary
recommendations as to proposed hotel facilities, including:
• Number, type, and mix of guest rooms
• Restaurant and lounge facilities, if appropriate
• Banquet and meeting space requirements
• Other facilities and amenities
These recommendations are intended to provide you with the basis for the types of hotels that would be
suitable for each specific area, including a design program for the recommended hotels.
MARKET SHARE ESTIMATES
The focus here will be on estimated demand for the subject hotels. Upon completion of the estimate of
market area supply and demand for the future, we will estimate the share of the market that the proposed
facilities should reasonably be expected to capture for the hotel's first five years of operation on an
individual basis.
Based upon an analysis of the sources of demand available to the subject properties and their estimated
competitive position, we will estimate the average daily room rate that could potentially be achieved in a
representative year, in current value dollars, and over the first five years of operation of each of the
respective subject hotels.
Since the estimated operating results will be based on estimates and assumptions that are subject to
uncertainty and variation, we will not represent them as results that will actually be achieved.
REPORT
We will codify our conclusions into a draft of a report designed for your internal use in reviewing the
proposed developments. The draft report will be for the internal use of you and other members of the
planning team and for discussion purposes with us. Once you have reviewed the draft report, we will be
pleased to review it with you, address any additional questions or concerns necessary, and then finalize the
report. Our final report may be used in connection with the RFQ/RFP process, primary mortgage financing
or in connection with negotiation of a lease, franchise or management agreement.
LIMITATIONS OF THE STUDY
Our final report will be subject to the attached terms and conditions.
Mr. Rudy Acosta
City of Palm Desert
Proposed Hotel Development
Page 5
PROFESSIONAL FEES
Our professional fees for the assignment based on our current hourly billing rates and an estimate of the
hours required will be $24,000 including any out of pocket expenses incurred in performance of the
assignment such as travel of our representatives while in the field, long distance telephone, computer costs
and photocopying.
As is customary in assignments of this nature, we request a retainer of $12,000 at the start of the
assignment. The remainder of our fees and expenses will be billed and payable on a progress basis. Any
hours expended due to changes in the scope of the assignment will be billed at the following normal hourly
billing rates listed below:
Per Hour
Managing Director
$400 - $450
Director
250 - 350
Senior Consultant
220 - 250
Consultant
150 - 200
STUDY TIMETABLE
Based on our present scheduling, we could commence the assignment within one to two weeks of receiving
your authorization to proceed. We anticipate providing you with a draft of our full report within three to
four weeks of starting the assignment.
APPROVAL AND ACCEPTANCE
If the foregoing correctly states the nature of the work you wish undertaken at this time, and arrangements
are satisfactory, please sign a copy of this proposal and return it to us, together with the requested retainer,
as our authorization for the assignment. If, on the other hand, you have any questions, please do not
hesitate to call on us.
We appreciate having the opportunity to submit this proposal and look forward to working with you and
your associates on this most interesting assignment.
Sincerely,
PKF Consulting USA I CBRE Hotels
X
By Bruce Baltin
Managing Director
Mr. Rudy Acosta
City of Palm Desert
Proposed Hotel Development
Page 6
TERMS AND CONDITIONS
I . The Terms and Conditions herein are part of an agreement for consulting services (the "Agreement" ) between
CBRE, Inc. (the "Consultant") and the client signing this Agreement, and for whom the consulting services will be
performed (the "Client"), and shall be deemed a part of such Agreement as though set forth in full therein. The
Agreement shall be governed by the laws of the state where the consulting office is located for the Consultant
executing this Agreement.
2. Client shall be responsible for the payment of all fees stipulated in the Agreement. Payment of the consulting fee
and preparation of an consulting report (the "Consulting Report, or the "report") are not contingent upon any
predetermined value or on an action or event resulting from the analyses, opinions, conclusions, or use of the
Consulting Report. Final payment is due as provided in the Proposal Specifications Section of this Agreement. If a
draft report is requested, the fee is considered earned upon delivery of the draft report. It is understood that the
Client may cancel this assignment in writing at any time prior to delivery of the completed report. In such event,
the Client is obligated only for the prorated share of the fee based upon the work completed and expenses
incurred (including travel expenses to and from the job site), with a minimum charge of Errorl Reference source
not found.. Additional copies of the Consulting Reports are available at a cost of $250 per original color copy
and $100 per photocopy (black and white), plus shipping fees of $30 per report.
3. If Consultant is subpoenaed or ordered to give testimony, produce documents or information, or otherwise
required or requested by Client or a third party to participate in meetings, phone calls, conferences, litigation or
other legal proceedings (including preparation for such proceedings) because of, connected with or in any way
pertaining to this engagement, the Consulting Report, the Consultant's expertise, or the Property, Client shall pay
Consultant's additional costs and expenses, including but not limited to Consultant's attorneys' fees, and
additional time incurred by Consultant based on Consultant's then -prevailing hourly rates and related fees. Such
charges include and pertain to, but are not limited to, time spent in preparing for and providing court room
testimony, depositions, travel time, mileage and related travel expenses, waiting time, document review and
production, and preparation time (excluding preparation of the Consulting Report), meeting participation, and
Consultant's other related commitment of time and expertise. Hourly charges and other fees for such participation
will be provided upon request. In the event Client requests additional consulting services beyond the scope and
purpose stated in the Agreement, Client agrees to pay additional fees for such services and to reimburse related
expenses, whether or not the completed report has been delivered to Client at the time of such request.
4. Consultant shall have the right to terminate this Agreement at any time for cause effective immediately upon
written notice to Client on the occurrence of fraud or the willful misconduct of Client, its employees or agents, or
without cause upon 30 days written notice.
5. In the event Client fails to make payments when due then, from the date due until paid, the amount due and
payable shall bear interest at the maximum rate permitted in the state where the office is located for the
Consultant executing the Agreement. In the event either party institutes legal action against the other to enforce its
rights under this Agreement, the prevailing party shall be entitled to recover its reasonable attorney's fees and
expenses. Each party waives the right to a trial by jury in any action arising under this Agreement.
6. Consultant assumes there are no major or significant items or issues affecting the Property that would require the
expertise of a professional building contractor, engineer, or environmental consultant for Consultant to prepare a
valid report. Client acknowledges that such additional expertise is not covered in the Consulting fee and agrees
that, if such additional expertise is required, it shall be provided by others at the discretion and direction of the
Client, and solely at Client's additional cost and expense.
7. In the event of any dispute between Client and Consultant relating to this Agreement, or Consultant's or Client's
performance hereunder, Consultant and Client agree that such dispute shall be resolved by means of binding
arbitration in accordance with the commercial arbitration rules of the American Arbitration Association, and
judgment upon the award rendered by an arbitrator may be entered in any court of competent jurisdiction.
Depositions may be taken and other discovery obtained during such arbitration proceedings to the some extent as
authorized in civil judicial proceedings in the state where the office of the Consultant executing this Agreement is
located. The arbitrator shall be limited to awarding compensatory damages and shall have no authority to award
punitive, exemplary or similar damages. The prevailing party in the arbitration proceeding shall be entitled to
recover its expenses from the losing party, including costs of the arbitration proceeding, and reasonable attorney's
fees. Client acknowledges that Consultant is being retained hereunder as an independent contractor to perform
the services described herein and nothing in this Agreement shall be deemed to create any other relationship
between Client and Consultant. This engagement shall be deemed concluded and the services hereunder
completed upon delivery to Client of the Consulting Report discussed herein.
8. All statements of fact in the report which are used as the basis of the Consultant's analyses, opinions, and
conclusions will be true and correct to Consultant's actual knowledge and belief. Consultant does not make any
representation or warranty, express or implied, as to the accuracy or completeness of the information or the
condition of the Property furnished to Consultant by Client or others. The conclusions and any permitted reliance
TERMS AND CONDITIONS
(continued)
on and use of the Consulting Report shall be subject to the assumptions, limitations, and qualifying statements
contained in the report.
9. Consultant shall have no responsibility for legal matters, including zoning, or questions of survey or title, soil or
subsoil conditions, engineering, or other similar technical matters. The report will not constitute a survey of the
Property analyzed.
10. Client shall provide Consultant with such materials with respect to the assignment as are requested by Consultant
and in the possession or under the control of Client. Client shall provide Consultant with sufficient access to the
Property to be analyzed, and hereby grants permission for entry unless discussed in advance to the contrary.
11. The data gathered in the course of the assignment (except data furnished by Client) and the report prepared
pursuant to the Agreement are, and will remain, the property of Consultant. With respect to data provided by
Client, Consultant shall not violate the confidential nature of the Consultant -Client relationship by improperly
disclosing any proprietary information furnished to Consultant. Notwithstanding the foregoing, Consultant is
authorized by Client to disclose all or any portion of the report and related data as may be required by statute,
government regulation, legal process, or judicial decree, including to appropriate representatives of the Appraisal
Institute if such disclosure is required to enable Consultant to comply with the Bylaws and Regulations of such
Institute as now or hereafter in effect.
12. Unless specifically noted, in preparing the Consulting Report the Consultant will not be considering the possible
existence of asbestos, PCB transformers, or other toxic, hazardous, or contaminated substances and/or
underground storage tanks (collectively, "Hazardous Material) on or affecting the Property, or the cost of
encapsulation or removal thereof. Further, Client represents that there is no major or significant deferred
maintenance of the Property that would require the expertise of a professional cost estimator or contractor. If such
repairs are needed, the estimates are to be prepared by others, at Client's discretion and direction, and are not
covered as part of the Consulting fee.
13. In the event Client intends to use the Consulting Report in connection with a tax matter, Client acknowledges that
Consultant provides no warranty, representation or prediction as to the outcome of such tax matter. Client
understands and acknowledges that any relevant taxing authority (whether the Internal Revenue Service or any
other federal, state or local taxing authority) may disagree with or reject the Consulting Report or otherwise
disagree with Client's tax position, and further understands and acknowledges that the taxing authority may seek
to collect additional taxes, interest, penalties or fees from Client beyond what may be suggested by the Consulting
Report. Client agrees that Consultant shall have no responsibility or liability to Client or any other party for any
such taxes, interest, penalties or fees and that Client will not seek damages or other compensation from
Consultant relating to any such taxes, interest, penalties or fees imposed on Client, or for any attorneys' fees, costs
or other expenses relating to Client's tax matters.
14. Consultant shall have no liability with respect to any loss, damage, claim or expense incurred by or asserted
against Client arising out of, based upon or resulting from Client's failure to provide accurate or complete
information or documentation pertaining to an assignment ordered under or in connection with this Agreement,
including Client's failure, or the failure of any of Client's agents, to provide a complete copy of the Consulting
Report to any third party.
LIMITATION OF LIABILITY. EXCEPT TO THE EXTENT ARISING FROM SECTION 16 BELOW, OR SECTION 17 IF
APPLICABLE, IN NO EVENT SHALL EITHER PARTY OR ANY OF ITS AFFILIATE, OFFICERS, DIRECTORS,
EMPLOYEES, AGENTS, OR CONTRACTORS BE LIABLE TO THE OTHER, WHETHER BASED IN CONTRACT,
WARRANTY, INDEMNITY, NEGLIGENCE, STRICT LIABILITY OR OTHER TORT OR OTHERWISE, FOR ANY SPECIAL,
CONSEQUENTIAL, PUNITIVE, INCIDENTAL OR INDIRECT DAMAGES AND AGGREGATE DAMAGES IN
CONNECTION WITH THIS AGREEMENT FOR EITHER PARTY (EXCLUDING THE OBLIGATION TO PAY THE FEES
REQUIRED HEREUNDER) SHALL NOT EXCEED THE GREATER OF THE TOTAL FEES PAYABLE TO CONSULTANT
UNDER THIS AGREEMENT OR TEN THOUSAND DOLLARS ($10,000). THIS LIABILITY LIMITATION SHALL NOT
APPLY IN THE EVENT OF A FINAL FINDING BY AN ARBITRATOR OR A COURT OF COMPETENT JURISDICTION
THAT SUCH LIABILITY IS THE RESULT OF A PARTY'S FRAUD OR WILLFUL MISCONDUCT.
15. Client shall not disseminate, distribute, make available or otherwise provide any Consulting Report prepared
hereunder to any third party (including without limitation, incorporating or referencing the Consulting Report , in
whole or in part, in any offering or other material intended for review by other parties) except to (i) any third party
expressly acknowledged in a signed writing by Consultant as an "Intended User" of the Consulting Report
provided that either Consultant has received an acceptable release from such third party with respect to such
Consulting Report or Client provides acceptable indemnity protections to Consultant against any claims resulting
from the distribution of the Consulting Report to such third party, (ii) any third party service provider (including
rating agencies and Client's auditors) using the Consulting Report in the course of providing services for the sole
benefit of Client, or (iii) as required by statute, government regulation, legal process, or judicial decree. In the
event Consultant consents, in writing, to Client incorporating or referencing the Consulting Report in any offering
or other materials intended for review by other parties, Client shall not distribute, file, or otherwise make such
materials available to any such parties unless and until Client has provided Consultant with complete copies of
TERMS AND CONDITIONS
(continued)
such materials and Consultant has approved all such materials in writing. Client shall not modify any such
materials once approved by Consultant. In the absence of satisfying the conditions of this paragraph with respect
to a party who is not designated as an Intended User, in no event shall the receipt of an Consulting Report by such
party extend any right to the party to use and rely on such report, and Consultant shall have no liability for such
unauthorized use and reliance on any Consulting Report. In the event Client breaches the provisions of this
paragraph, Client shall indemnify, defend and hold Consultant, and its affiliates and their officers, directors,
employees, contractors, agents and other representatives (Consultant and each of the foregoing an "Indemnified
Party" and collectively the "Indemnified Parties"), fully harmless from and against all losses, liabilities, damages
and expenses (collectively, "Damages") claimed against, sustained or incurred by any Indemnified Party arising out
of or in connection with such breach, regardless of any negligence on the part of any Indemnified Party in
preparing the Consulting Report.
16. In the event Client incorporates or references the Consulting Report, in whole or in part, in any offering or other
material intended for review by other parties, Client shall indemnify, defend and hold each of the Indemnified
Parties harmless from and against any Damages in connection with (i) any transaction contemplated by this
Agreement or in connection with the consulting or the engagement of or performance of services by any
Indemnified Party hereunder, (ii) any actual or alleged untrue statement of a material fact, or the actual or alleged
failure to state a material fact necessary to make a statement not misleading in light of the circumstances under
which it was made with respect to all information furnished to any Indemnified Party or made available to a
prospective party to a transaction, or (iii) an actual or alleged violation of applicable law by Client (including,
without limitation, securities laws) or the negligent or intentional acts or omissions of Client (including the failure to
perform any duty imposed by law); and will reimburse each Indemnified Party for all reasonable fees and
expenses (including fees and expenses of counsel) (collectively, "Expenses") as incurred in connection with
investigating, preparing, pursuing or defending any threatened or pending claim, action, proceeding or
investigation (collectively, "Proceedings") arising therefrom, and regardless of whether such Indemnified Party is a
formal party to such Proceeding. Client agrees not to enter into any waiver, release or settlement of any
Proceeding (whether or not any Indemnified Party is a formal party to such Proceeding) without the prior written
consent of Consultant (which consent will not be unreasonably withheld or delayed) unless such waiver, release or
settlement includes an unconditional release of each Indemnified Party from all liability arising out of such
Proceeding.
17. Time Period for Legal Action. Unless the time period is shorter under applicable law, except in connection with
paragraphs 16 and 17 above, Consultant and Client agree that any legal action or lawsuit by one party against
the other party or its affiliates, officers, directors, employees, contractors, agents, or other representatives, whether
based in contract, warranty, indemnity, negligence, strict liability or other tort or otherwise, relating to (a) this
Agreement or the Consulting Report, (b) any services or studies under this Agreement or (c) any acts or conduct
relating to such services or studies, shall be filed within two (2) years from the date of delivery to Client of the
Consulting Report to which the claims or causes of action in the legal action or lawsuit relate. The time period
stated in this section shall not be extended by any incapacity of a party or any delay in the discovery or accrual of
the underlying claims, causes of action or damages.