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Home My WebLink About2012-09-04 PRC Regular Meeting Agenda Packet RECEIVED 0 CITY CLERK'S OFFICE PALH DESERT, CA CITY OF PALM DESERT r c 3a AH io: 2G iii: PARKS AND RECREATION COMMISSION h POSTED AGENDA Tuesday, September 4, 2012 —8:30 a.m. Administrative Conference Room — Palm Desert Civic Center 73-510 Fred Waring Drive, Palm Desert, California 92260 I. CALL TO ORDER II. ROLL CALL III. ORAL COMMUNICATIONS Any person wishing to discuss any item not on the agenda may address the Parks and Recreation Commission at this point by giving his/her name and address for the record. This is the time and place for any person who wishes to comment on items not on the agenda. It should be noted that at the Parks and Recreation Commission's discretion, these comments may be deferred until such time on the agenda as the item is discussed. Remarks shall be limited to a maximum of five minutes, unless additional time is authorized by the Commission. IV. CONSENT CALENDAR A. MINUTES OF THE PARKS AND RECREATION COMMISSION MEETING OF TUESDAY, JULY 24, 2012. Rec: Approve as presented Action: V. PRESENTATIONS A. PRESENTATION OF THE MIKE SCHULER TRAIL SIGNS TO THE SCHULER FAMILY VI. NEW BUSINESS A. PALM DESERT AQUATIC CENTER ANNUAL REPORT FY11/12 Rec: Receive and File POSTED AGENDA 0 PARKS AND RECREATION COMMISSION RECEIVED CIPALH DESERT.OFFICE CA SEPTEMBER 4, 2012 2012 AUG 30 AN 10: 26 VII. CONTINUED BUSINESS NONE VIII. OLD BUSINESS NONE IX. PRESENTATIONS AND UPDATES A. COMMUNITY GARDENS INFORMATION by Frankie Riddle B. PARK USE REPORT - Homme-Adams & Cahuilla Hills Park (Dowty, Guyer and Hall) C. PALM DESERT AQUATIC CENTER D. FAMILY YMCA OF THE DESERT E. DESERT RECREATION DISTRICT - Program Updates - Facilities Use X. STAFF AND COMMISSIONER COMMENTS XI. ADJOURNMENT I hereby certify under penalty of perjury under the laws of the State of California that the foregoing agenda for the Parks and Recreation Commission was posted on the City Hall bulletin board not less than 72 hours prior to the meeting. Dated this 30th day of August 2012. <B'ertha A. onzale , Recordin ecretary 2 CITY OF PALM DESERT AKt � MINUTES il 7 PARKS AND RECREATION COMMISSION REGULAR MEETING •• i .t,/ TUESDAY, JULY 24, 2012 — 8:30 a.m. Administrative Conference Room — Palm Desert Civic Center 73-510 Fred Waring Drive, Palm Desert, California 92260 CALL TO ORDER Chairman Dawson convened the meeting at 8:30 a.m. II. ROLL CALL Present: Absent Chairman Jerry Dawson Commissioner Michael Barnard Vice Chair Kim Housken Commissioner Dean Dowty Commissioner Randy Guyer Commissioner Deborah Hall Commissioner Mary Helen Kelly Commissioner Raymond Rodriguez Commissioner Christopher Thomas Ex-Officio Members: Rob Ballew, YMCA of the Desert Jeff Ronci, Desert Recreation District Staff Present: Mark Greenwood, P.E., Director of Public Works Bertha Gonzalez, Recording Secretary H. Spencer Knight, Landscape Manager Ryan Stendell, Senior Management Analyst John M. Wohlmuth, City Manager Guests: Karen Creasy, YMCA of the Desert Laura McGalliard, Desert Recreation District Robert A. Spiegel, Councilman Van Tanner, Planning Commission Liaison Sherry Barkas, The Desert Sun 1 PARKS AND RECREATION COMMISSION APPROVED MINUTES JULY 24, 2012 III. ORAL COMMUNICATIONS NONE IV. CONSENT CALENDAR A. MINUTES OF THE REGULAR MEETING OF TUESDAY, JUNE 5, 2012 Approve as presented Upon a motion by Chairman Dawson, second by Commissioner Guyer, and 8-0 vote of the Commission Board, the Consent Calendar was approved as presented. V. NEW BUSINESS A. PARKS' LEVEL OF SERVICE Mr. Spencer Knight stated that with the current budget restraints and staff reductions, City staff is considering reducing the frequency of the maintenance provided to the parks. The Landscape Services Division is currently managing the all City's parks and medians with six staff members; therefore, staff's response time has been reduced. That is half the staff from three years ago. This means that some items may take longer to fix and projects may take longer to start and/or be completed. Also, the inspectors no longer have the time to make repairs themselves as they did in the past; therefore, they need to rely more on the maintenance contractor. Mr. Knight added that the contracts for maintenance of the parks during FY11/12 have been terminated and the new awarded contractor for FY12/13 has recently opted out of the contracts. As a result, staff has hired an interim maintenance contractor and will rebid the contracts within 120 days. He noted that the awarding process will be based on the best services proposed, not the lowest bid. Councilman Spiegel stated that the parks, next to the police and fire departments, are the most important asset the City has; therefore, they should be properly maintained. Mr. Knight noted that staff believes Palm Desert has the best parks in the valley and has every intention to keep them the best. B. AQUATIC CENTER ONGOING CAPITAL PROJECTS Mr. Ryan Stendell reported that the City Council was informed of the following ongoing projects for the Aquatic Center: 2 PARKS AND RECREATION COMMISSION APPROVED MINUTES JULY 24, 2012 • Permanent Shade — Staff quickly realized that 25 patio umbrellas were not enough during the summer months; therefore, an additional 13 patio umbrellas have been purchased. In addition, staff is in the process of installing permanent shading at two locations: near the concession stand and along the east side of the recreation pool. The permanent shade will be completed by the end of this summer. • Deck Seating — During the last summer, the Aquatic Center had up to 1,000 guests per day; therefore, staff will be adding 30 armchairs around the pool deck. Also, three folding bleachers will be purchased for additional sitting during the center's events. • Chemical Storage Area — Staff has found that buying dry chemicals in bulk can save a considerable amount of money and time in maintenance activities; therefore, a gate has been installed at the east side of the facility to create a secure storage area. • Colorado Timing System — Staff has contacted Colorado Systems to install a competitive timing system at the Aquatic Center. This will allow the center to hold large multi-day tournaments. Colorado Systems has successfully installed timing systems in areas with extremely high temperatures, so they are confident that they can provide a quality system for the Aquatic Center. Mr. Stendell added that a full detail report of the Aquatic Center's expenses and revenues for Fiscal Year 2011-12 will be provided at the regular meeting of September. VI. CONTINUED BUSINESS NONE VII. OLD BUSINESS NONE VIII. PRESENTATIONS AND UPDATES A. PARKS USE REPORT - Civic Center Park (Dawson, Barnard, and Ballew) Chairman Dawson stated that the three Commissioners conducted their inspections as scheduled, including Commissioner Barnard, who has presented his resignation due to work conflicts. He indicated that each Commissioner will mention their inspection items and the Commission will vote to: 1. Refer the item to staff; 2. Place the item for discussion at the next meeting; or 3. Place the item on hold. 3 PARKS AND RECREATION COMMISSION APPROVED MINUTES JULY 24, 2012 Member Ballew surveyed some visitors on what improvements or events could be done to the park and found the following: 1. The number one request was for the incorporation of an annual fishing contest. Mr. John Wohlmuth stated that he doesn't believe trout will survive the desert's summer high temperatures, but suggested for staff to contact The Lakes Country Club, since they have an annual fishing contest. Member Jeff Ronci added that the DRD holds an annual fishing trip, but it is held at Lake Cahuilla. He also believes fish cannot survive at the Civic Center pond. Due to the concerns, the item was put on hold. 2. Visitors requested additional shaded areas and barbeques; however, since this item has been discussed at a previous meeting, the item was referred to staff. On a separate note, staff will look into adding more barbeques to The Grove. 3. Visitors noted how much the children missed the rainbow water feature; however, the Commission and staff agreed that this was a very expensive commodity and there was no further discussion. Sent via email, Commissioner Barnard's items included: 1. Visitors commented on the dog park's unpleasant odor. The concern was noted and without further discussion, the item was put on hold. 2. There is no signage inside Civic Center Park that directs visitors to the Aquatic Center. The item was referred to staff 3. Visitors requested shade covering on the basketball and volleyball courts. The Commission agreed that due to the nature of the sports, shading was not practical, so the item was put on hold. 4. The back walls of the YMCA and Desert Recreation buildings are very visible, but plain; therefore, Mr. Barnard asked if some art or signage can be added. The item was referred to the Arts in Public Places Department. Chairman Dawson's items included: 1. The Aquatic Center's retention basin has some standing water by the orange fencing. Staff indicated that the water comes from the Center's filtration system and it is not percolating into the ground. The engineers are trying to design an underground filtration system; however, it is unknown on when it can be implemented. The item was referred to staff. 4 PARKS AND RECREATION COMMISSION APPROVED MINUTES JULY 24, 2012 2. There is no signage that directs visitors to the Aquatic Center's concession stand. Staff agreed that all the Civic Center Park's signage needs to be updated; therefore, the item was referred to staff. 3. The kiosk's glass needs to be repaired and the information on display is outdated. Commissioner Thomas suggested asking the Community Center to keep the information updated. The item was referred to staff. Commissioner Thomas suggested only discussing the top three items of each list and the Commission concurred. Chairman Dawson noted that inspection of Cahuilla Hills Park will be discussed in the meeting of September. B. FOURTH OF JULY CELEBRATION Mr. Stendell reported that the Fourth of July Celebration was very successful. Because fewer communities are having firework display, the attendance was higher than last year and parking went without incident. The Aquatic Center remained opened, but Magnesia Falls Drive was closed after 4:00 p.m. Staff is considering keeping Magnesia Falls Drive open for a longer period of time next year. In addition, due to a leak in the chlorine pump, the Aquatic Center's emergency plan was implemented on July 4th with great success. C. PALM DESERT AQUATIC CENTER Mrs. Karen Creasy stated that a more detailed end of the year report will be presented in the regular meeting of September. In the meantime, a PowerPoint highlighting the first year of the Aquatic Center was presented. She noted that there were 500 visitors in swim meet of the Palm Desert Swim Club, but it can hold up to 2,000. The swimming lessons, diving boards, school field trips to the center and special events were very popular this past year. There were 41% residents vs. 59% non-residents visiting the center this summer for recreation swim. D. FAMILY YMCA OF THE DESERT Member Ballew reported that all of the YMCA day camps are full, Cooking Camp was held at California Kitchen Restaurant, and staff is currently getting ready to start the new school year. E. DESERT RECREATION DISTRICT Member Ronci reported that the summer programs have had great attendance; the DRD has increased their use of Aquatic Center from one 5 PARKS AND RECREATION COMMISSION APPROVED MINUTES JULY 24, 2012 to three days; and the Community Center will be closed the week of August 19 for maintenance. He added that they have invited Mr. Glen Miller to the September Meeting to talk about the First Tee and the Senior Games will be moved back from holiday weekend. Member Ronci presented the monthly facilities and programming reports as follows: Program /Activity Residents Non- Total Residents _ Participation After School Program 23 28 51 Camps 113 35 _ 148 Dance 15 5 _ 21 Health & Fitness 1 2 _ 3 Martial Arts 18 7 _ 25 Music 7 10 17 Sports 8 2 10 Staff Training 2 1 3 Tots 21 11 32 Membership/ Facilities Reservations Attended Civic Center Park Pavilion 5 350 Civic Center Softball Fields 26 104,096 Civic Center Amphitheater 3 750 Freedom Park Softball Fields 26 78,012 Freedom Park Soccer Field 23 1,150 Freedom Park Football Field 13 524 Hovley Soccer Fields 25 525 IX. COMMISSIONER COMMENTS - Commissioner Thomas noted that the new Cahuilla Hills Park restroom is a success and staff noted that regular maintenance has been scheduled. - Commissioner Housken stated that Palm Desert has submitted their Tree USA application and Mr. Knight added the City won't be notified of the results until the end of the year. - Commissioner Kelly was informed that the Community Gardens are run by Special Programs Department, but the maintenance is managed by the Landscape Services Division. The Gardens are successful and currently have a waiting list. Staff is looking into fine tuning the policy, so additional information will be presented at the September meeting. - Member Ballew mentioned that Mrs. Frankie Riddle of the Special Programs Department is looking into holding a Beach Boys' type concert. 6 PARKS AND RECREATION COMMISSION APPROVED MINUTES JULY 24, 2012 - Mr. Stendell stated additional rule signs will be posted in the dog parks. Staff will contact the City of La Quinta to find out if and/or how they enforce their rules. - Chairman Dawson asked the Commission find out who would be interested in joining the Commission. X. ADJOURNMENT With no further business or discussion, and with the Commissioners' unanimous concurrence, the meeting was adjourned at 10:00 a.m. Bertha A. Gonzalez, Recording Secretary 7 ;1- iiil i) wffl 1-Art 4([11 :ftri t_' 0 ffAiTt ffAw 7 __3.- ,_..J. M -al, -11, -I _1,- , 2011/2012 Annual Report rosy_ r . . , ..., Re f •. ,,...._ 4 , ii„,‘ 4 .. op. . , _ lir ____________ ______ ________ _______. , i 1 .. .1,."i! ;0", ..._ .1.. •--.•111.till tit r. - - -- .1._. ,,... ....--_ 1 IlL.,. . i', 0 IP; . 1 September 13, 2012 Presented by: Ryan Stendell, Senior Management Analyst Karen Creasey, Aquatics Manager, YMCA of the Desert Annual Report 2011/2012 Palm Desert Aquatic Center September 13, 2012 Executive Summary: The end of the first full year of operations is complete for the Palm Desert Aquatic Center, and staff is very excited about the results. Total operational expenditures came in at $1,278,904.11, with a total income of $665,091.00, yielding a first year's recovery rate of approximately 52%. The recovery rate of 52% is well in excess of the pre-opening projection of 41-42% for year one. What does this mean to the City operationally? Staff budgeted an amount not to exceed $750,000 (representing a 41-42% recovery) for year one to cover the operations at the pool. The 52% recovery represents a general fund contribution of$608,015.11, which results in a savings to the general fund of approximately$140,000 for this fiscal year. In this annual report, staff intends to discuss the pre-opening business plan, safety, revenues, expenditures, and a few surprises along the way. We will also discuss some of the facilities goals and ideas for continuing to better ourselves at the Palm Desert Aquatic Center. PALM DESERT AQUATICS CENTER EXECUTIVE SUMMARY FY 2011-2012 MONTH PROJECTED PROJECTED MONTHLY EXPENSES INCOME EXPENSES INCOME +/- JULY $ 140,424.67 $ 68.780.00 $ 126,087.59 $ 141,418.00 $ 15,330.41 AUGUST $ 145,201.47 I$ 61,545.00 $ 135,263.12 $ 98,335.00 $ (36,928.12) SEPTEMBER $ 98,702.05 $ 42,455.00 $ 115,103.82 $ 45,272.00 $ (69,831.82) OCTOBER $ 98,866.60 $ 44,285.00 $ 97,453.85 $ 30,834.00 $ (66,619.85) NOVEMBER $ 89,342.65 $ 27,980.00 $ 88,592.23 $ 15,334.00 $ (73,258.23) DECEMBER $ 93,292.65 $ 28,285.00 $ 84,562.07 $ 12,877.50 $ (71,664.57) JANUARY $ 89,509.65 $ 39,430.00 $ 88,284.60 $ 18,748.00 $ (71,536.60) FEBRUARY $ 91,229.33 $ 31,935.00 $ 83,687.32 $ 19,551.00 $ (64,138.32) MARCH $ 96,975.26 $ 38,635.00 $ 83,816.28 I$ 33,123.00 $ 460,603.28) APRIL $ 98,395.46 $ 47,535.00 $ 101,343.08 $ 62,647.00 $ (38,696.08) MAY $ 121,973.65 $ 45,835.00 $ 106,501.18 $ 69,213.50 $ (37,287.68) JUNE $ 140,349.47 $ 64,035.00 $ 152,410.97 $ 119,738.00 $ (32,672.97) TOTAL $ 1,304,262.90 $ 540,736.00 I $ 1,273,106.11 $ 665,091.00 5 (608,016.11) Page 2 of 8 Annual Report 2011/2012 Palm Desert Aquatic Center September 13, 2012 Background: The City Council has always set a goal for the Aquatic Center focused on providing for the needs of its residents while minimizing the exposure to the General Fund. Cost recovery is seen as crucial for the long-term viability of the facility. In that regard, the Council authorized staff to prepare a comprehensive operations report (Ballard King Report) which outlined possible ways to achieve the desired 60%recovery. This operations report became an important tool of staff in the months leading up to the grand opening, as you will read below. As a contract city, the next step in the process was to select an operator for the facility. Staff developed and released an RFP seeking a qualified operations team with strong recreational background. Applicants were asked to submit a business plan for the facility with a strong emphasis on maximizing revenues. At the conclusion of the RFP process, the Family YMCA of the Desert was the leader of the pack; in February of 2011, the City Council approved a management and operations contract with the Family YMCA of the Desert. Many additional tasks needed to be carried out before the facility could be opened, including hiring of all staff, contracts for maintenance, and initial purchasing for the operations team. All of the stars aligned and the grand opening occurred on June 25, 2012, welcoming over 2,000 guests to the facility. It was clear from the beginning that the City had created a facility that the Coachella Valley was thirsty for. Safety: Constant vigilance is the key to effective lifeguarding and a high safety record — never leaving a pool unattended when patrons are present, effective zone scanning, supervisory oversight, and being rescue-ready and highly alert at all times are some of the ways we have been effective in keeping people safe and out of harm's way. Selecting qualified staff was an important element towards the safety plan. Strong swim skills were required of applicants, and many were swim team members and/or water polo players at the high school or college level. All our lifeguards hold American Red Cross certifications in lifeguarding, CPR, and First-Aid and participate in frequent in-service trainings and planned and/or spontaneous safety drills. Daily swim tests were required and conducted for all patrons under the age of 18 who desired to use the diving boards or swim in the deep water. These swim tests were highly effective and greatly reduced the need for lifeguards to enter the water. For a facility this size, our rescue and first-aid statistics are outstanding. Over the first year of operations, we performed only a few water rescues that required a lifeguard to enter the water and assist a patron to the side. No drownings or near drownings occurred. These rescues were distressed swimmers simply needing assistance. First-Aid incidences were handled professionally and thoroughly, most commonly with a band aid and/or an ice pack. Reporting was done, and EMS was called when necessary. An effective emergency action plan, First- Aid and communication equipment, and well-trained staff played an important part in our success. The lifeguards were outfitted with easily recognized uniforms as well as whistles and rescue tubes. The City of Palm Desert generously donated radios to assist in two-way pool and deck communication and the Palm Desert Fire Department outfitted us with a fully-stocked medic bag, back board, and AED. This equipment was all essential and greatly appreciated. Page 3 of 8 Annual Report 2011/2012 Palm Desert Aquatic Center September 13, 2012 Revenues: Staff was pleasantly surprised to surpass the revenue projections found in the Ballard King Report in the first year. In total, the Aquatic Center took in $665,091.00 in its first full year of operations. The most common users 1% •Daily Admissions$406,238.00 12% ■Program Revenue $115,732.00 ■Food & Beverage$80,020.00 17% 61% Facility Rentals$59,304.00 Retail Items$3,796.00 for year one was most certainly the daily recreation swimmers, especially in the non-resident category. The highest volume of revenue came in the daily admission category, followed by programs and food and beverage. Recreation swimmers were plentiful from the time the gates were opened at the facility, while others (i.e. fitness swimmers) took longer to develop. Staff has seen a progressive increase in daily lap swimmers and guests using the facility in a fitness function. The YMCA will continue to expand on programming opportunities for these users, especially in the traditionally slow winter months. Monthly Revenues: Below is a snapshot showing the monthly revenue collection for year one at the aquatic center. The highest month's revenue was $141,418.00 (July), and the lowest month was $12,877.50 (December). This is a somewhat predictable model based on the weather and the predominant recreational swimmers. A marketing strategy is being created to attract more off-season (October-March) swimmers, as well as summer time recreational swimmers. $160,000.00 $140,000.00 - $120,000.00 - $100,000.00 - $80,000.00 — - $60,000.00 — $40,000.00 $20,000.00 $- 016 dild \- y6 e6 6 6 6 aJ .c\e � � ,ow ' �a t�aSaiP� � Qe, & az' Gea `p Page 4 of 8 Annual Report 2011/2012 Palm Desert Aquatic Center September 13, 2012 Expenditures: The total operations budget for year one was approved by the City Council in the amount of $1,304,264.00. Total expenditures for the year totaled $1,278,904.11, which represents approximately 98% of the approved budget. Expenditures for the facility are broken into the following categories: YMCA operations costs, contract maintenance, and utility expenses. Total expenditures were kept below the total approved bottom line through careful management of our allotted funds. Below please find a summarization of all expenditures of the facility. 7% 22% YMCA Operations Costs: $913,641.83 Contract Maintenance & Chemicals: $278,893.84 Utilities: $86,368.44 416.,-- 71% YMCA Operations Costs: Of the $1,278,904.11 total expenses, $913,641.83 was expended for services provided by the YMCA of the Desert. The largest expense incurred from the YMCA is staffing costs (i.e. lifeguards, swim instructors, concessions, etc.). In addition to staffing budgets, the YMCA has budgets for food & beverage, janitorial, advertising, retail & program materials, and other ancillary costs surrounding the operations of the facility. In addition, the YMCA charges a monthly management fee for services rendered at the facility. Below is a breakdown of costs associated with the YMCA's operations contract. 1% 1%20� 0% 3/ 3%-1‘ a ■Staffing Costs:$674.138.35 ■Management Fee:$150,000.00 ■Other Expenses: $31,375.91 ■Food&Beverage: $25,329.91 •Insurance:$15,000.00 ■Janitorial:$7,113.59 •Advertising:$7,096.41 •Program Supplies:$3,587.65 Page 5 of 8 Annual Report 2011/2012 Palm Desert Aquatic Center September 13, 2012 Prior to the grand opening, staff utilized the business model given in the Ballard King Report to generate the proposed operations budget. Due to the large volume of daily recreation swimmers during summer months, staffing levels had to be increased to maintain a safe environment. This presented some challenges, but with careful management by the Aquatic Manager and City staff, we were able to protect the bottom line set by the City Council. Contract Maintenance/Services: The pre-opening management team set out to hire two contractors for the Aquatic Center, one for daily cleaning and basic maintenance, and a second contractor to handle the annual maintenance functions associated with the aquatics mechanical system. Staff was encouraged that this model would keep costs low, as the daily pool contractor could be more of a "pool man" rather than a technician. Unfortunately, this concept did not lead to the kind of savings we had envisioned. Staff awarded the contract for daily services in the amount of $102,000.00 to Service 1st Commercial Pools and a contract in the amount of $109,515.00 to Knorr Systems for annual maintenance (including chemical acquisition). Staff did process a change order for additional chemical acquisition with Knorr Systems due to a higher than estimated chemical consumption. These costs are reflected in the actual expenses shown below. It became evident shortly after our grand opening that the Aquatic Center was somewhat of an attractive nuisance in the late night/early morning hours. Staff often found remains of night time trespassers. Staff immediately contacted several local security firms and executed a service agreement for night time security services. This was an expense that was not budgeted for but staff was able to absorb into the budget. Below is a breakdown of actual costs associated with contract maintenance and/or services: 3% 12% Service 1st Commercial Pools: $99,164.04 6% Knorr Systems Inc. (Chemicals): $86,344.34 8% Colt Security: $50,956.00 Knorr Systems Inc. (Maintenance): $34,299.96 1111 Other Maintenance Costs: $8,129.50 31% Page 6 of 8 Annual Report 2011/2012 Palm Desert Aquatic Center September 13, 2012 Utility Expenses: Staff relied heavily on the information provided to us in the Ballard King Report for budgeting utility expenses. Fortunately, these forecasts were conservative enough to allow staff some flexibility in the first year of operations. Total utility costs for the first year were $86,368.42, with approximately 75% related to electricity. The facility was designed with a roof-mounted solar system which was not finalized and hooked up until June of 2012 due to delays with the contractor and utility companies. Staff would expect a much better annual electricity cost in year two of operations. Below is a breakdown of utility expenses: Southern California Edison: $64,308.83 The Gas Company:$12,357.88 Coachella Valley Water District: $6,910.44 75% Time Warner Cable(Telephone): $2,791.29 Surprises Along the Way: There were a few surprises along the way, both beneficial as well as challenging but nothing we could not handle with a bit of effort. Overall Use: The number of people who enjoyed this facility from the very day it opened was on the whole higher than initially expected. The year was projected to end with a 42% revenue recovery rate but, as a result of a higher volume of projected users, we saw instead a 52%recovery. Out of town usage: The number of people using the facility from out of the Palm Desert resident jurisdiction was surprising and welcomed. The Ballard King study did not indicate the amount of "outside usage"we enjoyed. People came from all over the valley, from all around the State, and with the snow bird and vacationer influx, we saw use from across the nation and even from different parts of the world. Off Hour Security: It did not take long, after opening, to recognize a need for overnight security. A security contract company was employed to keep the facility free from users jumping the fences after hours. The security we have implemented has been successful in its mission. 25 punch card success: The punch card has been better received by the public than expected. Because of the pass success, there is room to develop an entire marketing campaign around it. Page 7 of 8 Annual Report 2011/2012 Palm Desert Aquatic Center September 13, 2012 Non Swim Suit Apparel: The number of patrons who came and continue to come to use this facility without swim suit apparel has been a surprise. A significant population wants to swim in street clothes (shirt and shorts) and not wear a swim suit. In an effort to keep the water clarity clear, the filters clean, and the reputation of our facility positive and clean, we ask that swim wear be worn to swim here. We have had success selling suits at the front desk for those who need them. Recreation Pool Mechanics: The recreation pool has needed more care than we originally expected. The higher than expected volume of swimmers using that pool has created the need for us to keep an eye on its mechanics in order to keep it operationally balanced. Leak 50 Meter: A leak was discovered in the 50 Meter pool that needed repair. The City worked with the contractor for the Aquatic Center and had the leak tested and ultimately repaired. There was a short shut down period of that pool, and the leak was sufficiently repaired. Conclusion: Year one at the Palm Desert Aquatic Center can be deemed a successful year. Staff is extremely pleased with the outcome, but, is using this year as a baseline for future years growth. The realities of opening this facility concurrent with an accelerated construction schedule did not leave staff with much time to mount an effective advertising scheme. The visits to the facility were really what the market produced by word of mouth and media attention. Staff looks to build on year one with a focus on bolstering the off-peak months by further reaching out to the competitive swimming market. GOALS FOR 2012/2013 SEASON: * Expand the 10:00am—2:00pm M-F fall, winter, and spring programming. * Expand programs at the facility to include land-based fitness programming. * Obtain and Install Colorado Timing System. * Host at least three large "head-in-bed" swim groups from out of the area. * Host 4 outside college team training camp venues. * Become nationally recognized as one of the best pool facilities available in terms of outdoor pool water clarity and pool space/programming use. * Become a training center for swim and fitness programming, American Red Cross Classes, Aquatic Facility Operator Course, etc. / i Page 8 of 8 PDAC July 2012 Month End Report Income Rental _ Admission Program _ Food Beverage _ Retail Total $9830 $66,768 $24,259 $12,822 $4710 $1351 $119,740 Daily Admission Numbers - % Residence /%Non-Residence Tran Type Description July 1-31 100 - Resident: 13-59 1413 101 -Non-Resident: 13-59 2752 102—Resident: Yth/Snr 888 103 —Non Resident: Yth/Snr 1712 104—Resident: 2-5 345 105 —Non Resident: 2-5 876 Totals 7986 25 Punch Monthly Use = 275 3Mo. Card Monthly Use= 73 1Yr. Card Monthly Use= 14 July 2012 averaged - 270 per day Program participants registered July 1-31 =420 Private Swim Lessons = 32 Swim Lessons = 126 Masters = 40 with registrations and drop-ins Water Walking= 5 per day average Aerobics = 144 drop-ins throughout the month Splash Ball = 5 Rec Swim Team=9 Diving= 9 Lane Rentals = times per month Palm Desert Swim Club = 22 Scorpion Water Polo= 9 Piranha= 9 Party Rentals = 15 July Highlights Many people enjoyed recreation swim from 1 lam-8pm all month long. Groups came as well and used the facility. Homework club, YMCA, Desert Recreation and learning tree were all here. 4th of July was fun to have the crowds here watching the fireworks from the deck. Some enjoyed the show from in the pool and some were seated on the deck. We had a bar-b-que with hamburgers, hotdogs and even water melon! Definitely a festive event. The Palm Deserts Swim Club saw some steady growth and a lot of swim time. They swam in the afternoons from 3:30-6pm and also on Wednesday mornings. Piranhas swam all month on Tuesday and Thursday mornings and Scorpions swam Monday and Wednesday evenings. The 50m was a busy pool all month long with lane rentals! Parties were a fun colorful addition to the deck in July; bringing kids and their families (many for the first time) to enjoy the facility. PALM DESERT AQUATICS CENTER EXECUTIVE SUMMARY FY 2011-2012 MONTH PROJECTED PROJECTED MONTHLY EXPENSES INCOME +/- JULY $ 140,424.67 $ 68,780.00 $ 126,087.59 $ 141,418.00 $ 15,330.41 AUGUST $ 145,201.47 $ 61,545.00 $ 135,263.12 $ 98,335.00 $ (36,928.12) SEPTEMBER $ 98,702.05 $ 42,455.00 $ 115,103.82 $ 45,272.00 $ (69,831.82) OCTOBER $ 98,866.60 $ 44,285.00 $ 97,453.85 $ 30,834.00 $ (66,619.85) NOVEMBER $ 89,342.65 $ 27,980.00 $ 88,592.23 $ 15,334.00 $ (73,258.23) DECEMBER $ 93,292.65 $ 28,285.00 $ 84,562.07 $ 12,877.50 $ (71,684.57) JANUARY $ 89,509.65 $ 39,430.00 $ 88,284.60 $ 16,748.00 $ (71,536.60) FEBRUARY $ 91,229.33 $ 31,935.00 $ 83,687.32 $ 19,551.00 (64,136.32) MARCH $ 96,975.25 $ 38,635.00 $ 93,816.28 $ 33,123.00 (60,693.28) APRIL $ 98,395.46 $ 47,535.00 $ 101,343.08 $ 62,647.00 $ (38,696.08) MAY $ 121,973.65 $ 45,835.00 $ 106,501.18 $ 69,213.50 $ (37,287.68) JUNE $ 140,349.47 $ 64,035.00 $ 152,410.97 $ 119,738.00 $ (32,672.97) TOTAL $ 1,304,262.90 $ 540,735.00 $ 1,273,106.11 $ 665,091.00 $ (608,015.11) PALM DESERT AQUATICS CENTER EXECUTIVE SUMMARY FY 2012-13 MONTH FY11/12 FY 11/12 FY 12/13 FY 12/13 MONTHLY EXPENSES REVENUES EXPENSES INCOME +/- i JULY $ 126,087.59 $ 141,418.00 $ 132,938.86 $ 119,740.00 $ (13,198.86) AUGUST $ 135,263.12 $ 98,335.00 $ 2,752.33 $ (2,752.33) SEPTEMBER $ 115,103.82 $ 45,272.00 $ - $ - OCTOBER $ 97,453.85 $ 30,834.00 $ - $ - NOVEMBER $ 88,592.23 $ 15,334.00 $ - $ - DECEMBER $ 84,562.07 $ 12,877.50 $ - $ - JANUARY $ 88,284.60 $ 16,748.00 $ - $ - FEBRUARY $ 83,687.32 $ 19,551.00 $ - $ - MARCH $ 93,816.28 $ 33,123.00 $ - $ - APRIL $ 101,343.08 $ 62,647.00 $ - $ - MAY $ 106,501.18 $ 69,213.50 $ - $ - JUNE $ 152,410.97 $ 119,738.00 $ - $ - TOTAL $ 1,273,106.11 $ 665,091.00 $ 135,691.19 $ 119,740.00 $ (15,951.19) RECEIVED CITY CLERK'S OFFICE PALM DESERT, CA 2 FOR YOUTH DEVELOPMENT U12 AUG 22 PM 3: 08 FOR HEALTHY UVING FOR SOCIAL RESPONSIBILITY August 20, 2012 The Family YMCA of the Desert is proud to announce the addition of the new Y Golf Academy to the organization. The identified focus of our golf program will provide opportunities for the entire family in our valley as well as Southern California. Our motto is "Golf for the Entire Family." The implementation of the Y Academy will be to offer opportunities for participants to learn and improve their game which is a promoted in a fun, supportive, learning environment. A few of our golfing opportunities for desert as well as destination residence will include; After school Junior Mobile Golf program, Junior Golf Academy for elementary through high school age children, Junior Golf Skins Tour, Adult Golf Clinics, Sunday Family Days and Free Junior Bi- Monthly Junior Golf Clinics. Our home course will be the beautiful Santa Rosa Golf Club in Palm Desert California along with the College Golf Center. We are also in the process of obtaining other Y Golf participating facilities throughout the valley. We are excited about the support we have received by the SCPGA and community in our effort and vision to provide a quality golf program for the entire family! Thank you, Joe Simonds, PGA- Class A Professional SCPGA Junior Golf Advisory Committee Family YMCA of the Desert Director of Golf FAMILY YMCA OF THE DESERT 43-930 San Pablo Ave.,Palm Desert,CA 92260 760-341.9622 Fax:760-779-9651 www.ymcaofthedesert.org