HomeMy WebLinkAbout2015-11-03 PRC Regular Meeting Agenda Packet CITY OF PALM DESERT
aPARKS AND RECREATION COMMISSION
b` ! POSTED AGENDA
••Q°f 4 35 0 Tuesday, November 03, 2015 — 8:30 a.m.
Administrative Conference Room — Palm Desert Civic Center
73-510 Fred Waring Drive, Palm Desert, California 92260
I. CALL TO ORDER
II. ROLL CALL
III. ORAL COMMUNICATIONS
Any person wishing to discuss any item not on the agenda may address the
Parks and Recreation Commission at this point by giving his/her name and
address for the record.
This is the time and place for any person who wishes to comment on items
not on the agenda. It should be noted that at the Parks and Recreation
Commission's discretion, these comments may be deferred until such time
on the agenda as the item is discussed. Remarks shall be limited to a
maximum of five minutes. unless additional time is authorized by the
Commission.
IV. CONSENT CALENDAR
A. MINUTES OF THE PARKS AND RECREATION COMMISSION
MEETING OF TUESDAY, SEPTEMBER 01, 2015.
Rec: Approve as presented
Action:
V. NEW BUSINESS
A. INTERNATIONAL SPORTS FESTIVAL / SENIOR GAMES OPENING
CEREMONY
B. FACILITIES USE AGREEMENT UPDATES
C. AQUATIC CENTER ANNUAL PRESENTATION (PRESENTATION BY
STAFF)
POSTED AGENDA
PARKS AND RECREATION COMMISSION
NOVEMBER 03, 2015
VI. CONTINUED BUSINESS
NONE
VII. OLD BUSINESS
NONE
VIII. PRESENTATIONS AND UPDATES
A. Y-BE-FIT PALM DESERT CHALLENGE— FOLLOW UP
B. PARK USE REPORT
- Ironwood Park
C. PALM DESERT AQUATIC CENTER
D. FAMILY YMCA OF THE DESERT
E. DESERT RECREATION DISTRICT
IX. STAFF AND COMMISSIONER COMMENTS
X. ADJOURNMENT
I hereby certify under penalty of perjury under the laws of the State of California that the
foregoing agenda for the Parks and Recreation Commission was posted on the City Hall
bulletin board not less than 72 hours prior to the meeting. Date. this 30th day of October
2015.
A ngie arron, Recording Secretary
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CITY OF PALM DESERT
PRELIMINARY MINUTES
PARKS AND RECREATION COMMISSION
• b hm REGULAR MEETING
TUESDAY, SEPTEMBER 01, 2015 — 8:30 a.m.
Administrative Conference Room — Palm Desert Civic Center
73-510 Fred Waring Drive, Palm Desert, California 92260
I. CALL TO ORDER
Commissioner Guyer convened the meeting at 8:30 a.m.
II. ROLL CALL
Present: Absent
Commissioner Randy Guyer Chair Deborah Hall
Commissioner Raymond Rodriguez Vice Chair Jerry Dawson
Commissioner Kim Housken John M. Wohlmuth, City Manager
Commissioner Lynn B. Jutovsky Mark Greenwood, P.E., Director of PW
Commissioner Mary Helen Kelly
Commissioner Mike Hardin
Commissioner Lindsay Holt, Alternate
Ex-Officio Members:
Rob Ballew, YMCA of the Desert
Kevin Kalman, Desert Recreation District
Also Present:
Ryan Stendell, Senior Management Analyst
Sabby Jonathan, Council Liaison
Randy Chavez, Landscape Supervisor
Angie Marron, Recording Secretary
Guests:
Karen Creasy, YMCA of the Desert
Brenda Nutcher, Desert Recreation District
Laura McGalliard, Desert Recreation District
Tim Skogen, Desert Recreation District— First Tee
Deborah Glickman, Public Art Department
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PARKS AND RECREATION COMMISSION
PRELIMINARY MINUTES SEPTEMBER 01, 2015
III. ORAL COMMUNICATIONS
None
IV. CONSENT CALENDAR
A. MINUTES OF THE REGULAR MEETING OF TUESDAY, MAY 05, 2015
Rec: Approve as presented
Upon a motion by Commissioner Kelly, second by Commissioner Housken,
carried by a, 7-2 vote of the Commission, (AYES: Kelly, Housken, Guyer, Jutovsky,
Hardin, Rodriguez, Holt; NOES: None; ABSENT: Hall, Dawson) the Consent Calendar
was approved as presented.
V. NEW BUSINESS
A. REQUEST FOR NAMING CARLOS ORTEGA ART SCULPTURE
Ryan Stendell stated that the family of Carlos Ortega approached
Deborah Glickman to request that an art sculpture be permanently named
in his honor. This is the first time the Naming Policy will go into play since
it was approved. The proposal would be that the family would pay for the
naming of the piece and the sculpture would be placed at Civic Center
Park; the art piece is mosaic, and made up of small pieces of stained
glass. Mr. Stendell also clarified that before any action is taken, Deborah
Glickman would take the proposal upon the Public Art Commission for
approval, and then ultimately, City Council would have to approve it.
Commissioner Kelly asked how the art piece will be placed in the park,
since it looks like it is getting installed on the side of a building; and if an
additional piece will be at the actual Carlos Ortega Villas, once the art
piece is transferred to the park. Ryan Stendell stated that the art piece will
be placed on a pad that will be built specifically for it and it will essentially
be placed on a four to five foot structure, and yes, there will be an
additional art piece located at the COV site.
Commissioner Jutovsky asked why a local artist wasn't used; Deborah
Glickman clarified that it is not uncommon for using alternate artists
instead of local one's, this piece would be donated and the city would not
have to pay, because this would be in honor of Mr. Ortega.
Sabby Jonathan mentioned this can be a new element for the park.
Commissioner Rodriguez also expressed his opinion and stated that it
may not be a new direction because we already have the Holocaust
Memorial. Commissioner Rodriguez also asked if we accept this kind of
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PARKS AND RECREATION COMMISSION
PRELIMINARY MINUTES SEPTEMBER 01, 2015
marketing for an individual, will we be open for people to buy spots in our
parks for remembrance. Commissioner Rodriguez also mentioned that he
was really impressed with the whole process and selection of the art
piece. He also brought up the subject of vandalism being an issue, and
asked what the cost of repairs would be for this piece if it sustained any
damage. Mrs. Glickman noted that City owned art, is maintained by a
contractor twice a year and on an, as needed bases. The location of the
art piece was selected carefully, so that it is more visible for the Public Art
department.
Sabby Jonathan mentioned that names or tributes need to be extremely
subtle; we need to look at the art work to see what type of art will be put in
the park, he feels small plaques are more suitable, and not sculptures.
Commissioner Guyer asked if the family requested for it to be in Civic
Center Park. Ryan Stendell confirmed it was per their request.
Commissioner Kelly stated that Palm Desert citizens do appreciate our art
in the park and doesn't feel there would be much vandalism.
Commissioner Housken expressed her opinion, and she feels it looks
more like a giant tombstone, and not an art piece. She suggested to
possibly consider having it placed on an indoor wall, and not as a
standalone art piece at the park. Commissioner Guyer feels like it's more
of a marketing tie to the Villas.
Commissioner Rodriguez made a reference as to how will we be running
our city in fifty, sixty years from now; will we be seeing ten tributes
somewhere along the line. This is not personal, it's a matter of how are we
going to run our City; he is not convinced that this is what our parks are
for.
Commissioner Holt proposed to possibly consider the piece installed for a
year or so and then have it removed; we don't want to use our park space
as a cemetery.
Commissioner Rodriguez feels that Commissioner Holt brought up a great
point. To allow a display for one year and then relocate it, it's not a set in
stone solution, but a great suggestion for Public Art use, and should have
the family pay for the installation and removal of it.
Commissioner Jutovsky asked if it can be made into a sculpture form;
while, Rob Ballew also recommended offering a few more options to the
family for placement of the art piece.
Sabby Jonathan also suggested compromising with the family on a new
location, possibly a temporary display at City Hall; wall art is not good for
the exterior of a city park.
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PARKS AND RECREATION COMMISSION
PRELIMINARY MINUTES SEPTEMBER 01, 2015
Therefore upon a motion from Commissioner Rodriguez, second by
Commissioner Housken, carried by a, 7-2 vote of the Commission (AYES: Rodriguez,
Housken, Guyer, Kelly, Jutovsky, Hardin, Holt; NOES: None; ABSENT: Hall, Dawson.)
The recommendation to allow the Carlos Ortega Art Sculpture to be displayed in the
Park temporarily, with the applicant to pay for installation and removal costs; or explore
an alternate location at City Hall, was approved.
B. PRESENTATION BY STAFF: GENERAL PLAN UPDATE
Ryan Stendell stated that over the last year, he has been working with the
Planning Department to update the City General Plan. One of the tasks
this year was to create something that was useable, informative,
something you can understand and comprehend. The strategic plan was
the desire to have a downtown area, improved access to destinations,
expand wellness-oriented lifestyle, and attract new tourism markets,
attracting younger clientele and creating walkable neighborhoods.
Ultimately this all ties in to revitalizing Highway 111. The direction of the
General Plan was to implement this new Strategic Plan, to maintain
competitiveness and expand economic offerings. The nature of change is
to preserve, enhance, and transform, we are not changing the entire city,
just enhancing it.
One of the big areas is the Civic Center plan, enhancements would be,
how to move people around, to the big ideas of the CV Link and how it ties
in to all this, to the land use on Highway 111. Mixed use city center, we
are looking for the vibrancy center; we are looking to build off the
successes of El Paseo making sure it's not competing with, but compatible
with it. We are looking at totally different demographics. With downtown
expansion, we talked about buildings that change the dynamic of Highway
111, providing housing opportunity, and mix use buildings; comfortable
places to walk and gather, to improved connectivity.
Commissioner Kelly asked if the individual business owners were notified
of these ideas. Mr. Stendell stated that notices were sent out, and most of
the property owners did attend the meetings and seemed eager and
excited, because this would add property value. Commissioner Jutovsky
asked what the time frame was for this proposed project; Mr. Stendell
stated it's a 25 to 30 year plan. The environmental process final approval
of the General Plan will be in April of 2016.
Commissioner Rodriguez congratulated the City on its progress of its
vision for Palm Desert, he feels it's a great opportunity for our city, not only
is it inviting but exciting.
VI. CONTINUED BUSINESS
None
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PARKS AND RECREATION COMMISSION
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VII. OLD BUSINESS
None
VIII. PRESENTATIONS AND UPDATES
A. Y-BE-FIT PALM DESERT CHALLENGE 2015: OCTOBER 4TH
Ryan Stendell stated that the Y-Be-Fit Challenge is well on the way to its
second year, also added is an entry level to this event, and that will be a
relay triathlon. At this point we have 209 people confirmed and that breaks
all records from last year. It is a great community event that will take place
on October 4th, and encourage everyone to participate and bring out the
whole family for the color run.
B. FALL CONCERT SERIES
Ryan Stendell stated that the fall concert series will kick start on October
1st, the music and attendance have been great, generally we are seeing
that the spring concert series have been more popular than the fall. We've
also experimented with a dance floor which turned out really well,
attendees really seem to like it and enjoy it.
C. PARK USE REPORT
- Hovley Soccer Park
Ryan Stendell gave a quick update on Hovley Soccer Park. The soccer
park has been a challenge this year because of the drought mandate; it's
had its ups and downs, also with the Council directing the City to comply
with the 36 percent water reduction use. The soccer park looks as good as
it possibly can with the drought. Sabby Jonathan feels we are doing the
best we can balancing everything, and staff is doing a wonderful job.
D. PALM DESERT AQUATIC CENTER
Karen Creasy stated that the Aquatic Center had a good summer, and
numbers seem to be up, she will have the overall numbers available next
our next meeting. Field trips were strong, and concessions have been
successful. Safety records are great, and also partnered with the DRD to
do movies at the Aquatic Center, with 120 people turn out. Rancho Mirage
and Xavier High School now swim at our pool, and just extended some
rental opportunities with some people. Third grade and swim lesson
programs will continue this year, like they did last year, and swim lessons
will continue year round, and as groups and lessons go, they have them
scheduled out through Veterans Day. In April we hope to bring Aquatic
Exercise Association to teach water exercise, that can bring people in
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PARKS AND RECREATION COMMISSION
PRELIMINARY MINUTES SEPTEMBER 01, 2015
from the southern states, the bid has been put in for that and it's very
promising that we will get it.
Sabby Jonathan asked Ms. Creasy from her professional stand point, if
she was satisfied with the cleanliness and water temperature. Ms. Creasy
stated that there were some issues that came up this summer; part of it
was because of the high percentage of usage by people at the Aquatic
Center. We are trying to keep it positive, fixed and remedied. Pools run
best with rest periods, the Aquatic Center just doesn't seem get those rest
periods. Sabby Jonathan complimented Ms. Creasy on being responsive
to those kinds of concerns, and he feels that Ms. Creasy and her staff are
doing a wonderful job, even with the challenges they face with the multi-
usage of the pools.
E. FAMILY YMCA OF THE DESERT
Rob Ballew presented the commissioners with the Y-Be-Fit flyer. This is
the second year for this event, and this is also a creation by Sabby
Jonathan. The City is also a big sponsor, we have Commissioner
Rodriguez on the committee; all around it's a great group. He really hopes
this brings awareness to the city and civic center park, in regards to what
the YMCA does for fitness in the community. He also noted that there will
be a new element this year, we are bringing the Marines from the base,
we are providing transportation and lunch for them and their families.
YMCA in the summer dealt with big numbers, day camp had a total of 746
kids, and out of the 15 camps the number one camp was dodgeball. Y
Rookie football is well on its way, with 150 kids, between the ages of 3 — 5
years old, flag football with 250 kids, both starting in October through
December. There is also Youth and Government which is a great high
school program to learn about how the government actually works with 65
kids from all over the valley.
F. DESERT RECREATION DISTRICT
Brenda Nutcher stated summer was really good, the basketball league
was almost at 300 kids, there's an average of 50 to 60 kids for summer
camp. Ms. Nutcher also noted that she added another day for indoor
pickleball and turned out successful with 30 to 40 people a day, since we
are the only indoor pickleball in the valley. It's a $5 a day drop in, or it can
be accessed with a card.
Tim Skogen gave a quick recap, the First Tee had great summer, new
classes were put in for the older teens, and camps were almost 90 percent
full. Some projects got done over the summer; the west end practice
range has been fully redone. The irrigation pump system was also redone
and completed. The fall overseeding, will also be done and modified,
using a different approach for the driving range, we might be using a dye
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PARKS AND RECREATION COMMISSION
PRELIMINARY MINUTES SEPTEMBER 01, 2015
rather than watering it, as it seems more logical. Programming and
registration will be kicking off in three weeks, and the program will start
October 19th and looks forward to a great season.
Kevin Kalman wanted to share some information; since the last meeting
he attended the DRD has taken over three community centers and has full
control of, one in Bermuda Dunes, Indio Hills and North Shore. He also
noted they are expected to close escrow on the old Oasis Elementary
School, which is 15 acres and it will become the first community park in
the Oasis community, and we will also be breaking ground on a 5 acre
park in North Shore in January 2016, which will become the first real
community park in the North Shore area. Also working on a joint use
agreement right now, which should be approved soon, to take over 5
acres at Mecca Elementary for soccer fields. We are also looking to
update the Palm Desert community center, the HVAC, electrical system,
and the floor in the community room, since the building is 26 plus years
old. We are also looking to move the pre-school program to the back of
the building, in what used to be the old public works parks maintenance
offices, which should be a great transition with the kitchen and bathrooms
in that back area. Also looking to see how we can open up the front of the
center, inside the existing walls to facilitate a much larger exercise group
and fitness area.
IX. COMMISSIONER COMMENTS
Commissioner Hardin wanted to thank Randy Chavez and his staff for the
great job they do to keep up with the parks. Mr. Hardin is also a locksmith
and he spends a lot of time in the parks and gets to see the damage some
patrons do to the locks in the dog parks. He gives great gratitude to City
staff for a job well done, even with the drought, our parks look great.
Commissioner Rodriguez thanks Commissioner Housken for keeping the
rules in line, and thanks Commissioner Holt for speaking up and sharing
some great ideas, and last but not least, thanks Rob Ballew for reminding
him that dodgeball still rules.
X. ADJOURNMENT
With unanimous consent of the Commission, the meeting was adjourned at 10:18
a.m.
Angie Marron, Recording Secretary
CITY OF PALM DESERT
PARKS & RECREATION COMMISSION STAFF REPORT
SUBJECT: ISF OPENING CEREMONY REQUEST
SUBMITTED BY: Ryan Stendell, Senior Management Analyst
DATE: November 3, 2015
This year marks the Desert Recreation District's (DRD) 16th annual International Sports
Festival (formerly known as the Senior Games). The DRD has in the past hosted a
welcome reception dinner at the Palm Desert Community Center. Due to park
restrictions (past and present) of consuming alcohol, the DRD has been granted
approval from the City Council to serve beer and wine at these events in past years.
This year's event is scheduled for the evening of Friday February 19, 2016 in the Palm
Desert Community Center. The DRD is proposing to serve beer and wine at this event
and has prepared a plan that complies with all of the requirements of the Alcohol and
Beverage Control (ABC), however, does require City Council approval. Staff is
recommending that the Parks and Recreation Commission approve a recommendation
to the City Council of this request.
CITY OF PALM DESERT
PARKS & RECREATION COMMISSION STAFF REPORT
SUBJECT: REVIEW OF EXISTING FACILITIES USE APPLICATION FOR
YOUTH SPORTS ORGANIZATION
SUBMITTED BY: Ryan Stendell, Senior Management Analyst
DATE: November 3, 2015
The Desert Recreation District (DRD) handles all sports field scheduling and management
of our various youth sports leagues. The advantage of working with the DRD is their
experience managing other facilities throughout the Coachella Valley. The DRD has been
working through an updated use policy with the City of Coachella. The updated policy
requires sports leagues to submit annual documentation that keeps transparency a
priority. I like the direction the DRD is going with their new policy, and have been creating
an updated policy (attached) for use in Palm Desert. It is important to note that the policy
does require any additional paperwork than what would be needed in their annual
reporting for 501c3 status.
Managing youth sports organizations continues to be a hot topic in parks and recreation
management organizations. I believe the DRD is keeping current on trends in the industry
and are attempting to keep transparency between the City, DRD, and Youth Sports
Leagues. Chapter 11 of the municipal code gives staff the authority to set all policies for
use with our sports fields. However, given the new direction being sought I felt the input of
the Commission and the City Council is certainly warranted.
Desert Recreation District
Youth Sports League Facility Use Agreement
It is Desert Recreation District's desire that all youth sports organizations are able to
enjoy the use of various facilities. This agreement has been set in place to achieve that
goal.
The person signing this agreement and the organization on whose behalf the facility
rental is being made (collectively the "Renter") are responsible for compliance with this
agreement. All Renters are required to read and sign the facility use agreement as part
of the rental and before the facility can be used by the renter. Please read carefully, fill
out Facility Renter Sections, initial at the bottom of each page, and sign in the
signature page at the end of this document.
1 . Each sports league must apply for a facility use permit for sport season use.
2. Each sports league must submit a certificate of insurance with a one million
dollar liability policy, naming Desert Recreation District and the City of Palm
Desert (if within the City of Palm Desert) as additional insured.
3. Each sports league must submit a separate request for facility use for all
tournaments.
1. FACILITY INFORMATION
Name of Facility
Address/Area/Location of Facility
2. YOUTH LEAGUE INFORMATION
Contact name
Telephone: Home Work
Organization
Address, City, State, Zip
3. YOUTH LEAGUE SEASON (DATES AND TIMES)
CONDITIONS OF USE
1 . To be eligible for use and access to the League Areas, the Sports Leagues have
agreed to have 501(c)(3) for their respective league organization and to maintain
the status, active and current. Should the Sports League 501(c)(3) not be in
current standing, the group will have 180 days to make the needed corrections.
2. The Sports League shall be required to submit proof of General Liability
insurance prior to the start of the season in the amount of $1 ,000,000 (one
million dollars) per occurrence reflecting Desert Recreation District and the City
as additional insured. Without receipt of this submittal a facility use permit will not
be issued, delaying facility access until provided.
3. The following documents must be provided to Desert Recreation District thirty
days prior to the commencement of the sports season in order to ensure no
delays are experienced in permitting sports season play:
I. Copy of the League Bylaws
II. Submit form identifying board members, file form identifying where, when
and how often the Sports League holds its regular meetings
III. Copy of the current 501(c)(3) status
IV. Copy of the insurance certificates
If these documents are not provided to Desert Recreation District thirty days prior
to the commencement of the sports season the Sports League may experience
up to a 30 day delay in obtaining the required facility use permit for facility access.
Forty-five days after the sports season each Sport League must provide Desert
Recreation District with the following information: number and name of all the
teams registered with the Sports League, name, age and city of residency of
each registered player per team. If these documents are not provided to Desert
Recreation District forty-five days into the sports season the Sports League may
experience up to a 30 day delay in obtaining the required facility use permit for
facility access.
4. Staff must be made aware of any and all Sport League elections and be provided
at least twelve calendar day's notice of such an election.
5. The Sports League shall keep and maintain with generally accepted accounting
principles, complete book of accounts and accounting records (collectively, the
"Book of Records") of all league enrollment fees, purchases and receipts of
merchandise, food beverage, inventories and all sales and other transaction from
which Sports Leagues' receipts and charges are or can be determined.
6. The Sports League shall record all transactions, at the time each transaction is
made, whether for cash or credit.
7. The Sports Leagues shall retain the Books and Records for a period of at least
four years after the end of each calendar year thereof.
8. Financial Audit - The Books and Records shall be made available upon five
business days, prior written notice to the Sports League for inspection by City,
DRD, its auditors, or other authorized representatives.
I. The Sports League shall be audited by a third party financial firm
bi-annually, and results shall be provided to the City and Desert Recreation
District. Should the documents requested not be provided within thirty days,
no additional facility use permits will be issued to the Sports League.
I am an authorized agent of the organization submitting this agreement. The information
provided in this agreement is true and correct. I have read and understand this agreement and
agree to all of the aforementioned rules, regulations, and conditions of use.
Signature
Print Name
Organization
Address
Telephone: Home Work
• s •
. ..
DESERT
RECREATION DISTRICT
Date: October 29, 2015
To: Palm Desert Parks and Recreation Commission
From: Brenda Nutcher, Community Services Coordinator
Subject: September Activity Report
Palm Desert Community Center PD Gym and Fitness Center
• 4643 members utilized the gymnasium and fitness Member Scans 4643
center facilities Drop In/Daily Pass 183
• 183 additional gym and fitness center users paid the Total 4826
daily walk-in fee Memberships Sold
• 244 people registered for classes, camps and special
programs Fitness Pass 121
• 546 additional people participated in classes on a Desert Willow 118
drop in basis The First Tee 78
• 118 Desert Willow Resident Cards issued Skate Park 31
• 121 Fitness Center Passes issued Total 348
• 2 Community Center rentals for the month of
September Activity Enrollments
Tae Kwon Do 20
Portola Community Center
Dance and Music 16
• 41 rental reservations
Health and Fitness 49
• 196.5 hours of rental use
Reagan Intramural Sports 70
Palm Desert Parks After School 12
• 269 park reservations Sports 50
• 1035 hours of rental use Tiny Tots 27
Total 244
Palm Desert Skate Park
• 31 skate park memberships sold Drop-in Class Participation
• 113 skaters used the park Fitness 34
• 85 bikers used the park Dare to Prepare 105
Line Dance 21
Pickleball/table tennis 321
Sports 65
Total 546
Palm Desert Community Center First Tee Golf Course Use
• We are partnering with AAA Automobile Club again Driving Range 86
to offer the Dare to Prepare Teen Driving program 9-Hole Youth 26
on October 3, 2015, from 10:00am to noon. 105 9-Hole Adult 166
have enrolled. Lessons 1
• We are beginning to offer new drum classes on Misc. Usage 1
Tuesday afternoons in October, starting at 4:00pm Total 280
for ages 5 through 8 years old and 9 through 13
years. Rentals by Location
• We are partnering with the Palm Desert Library Civic Center Park 90
again to offer the Chef's Table cooking series every
Thursday starting November 12, 2015. Freedom Park 34
• We are partnering with the Palm Desert Library Olsen Field 5
again to offer the Sunday Sounds concert series PD Soccer Park 140
every Sunday beginning November 29, 2015. PD Community Center 49
• We will be partnering again for the Senior Softball Portola Center 41
League.They will start at the end of November. Total 359
• We will be opening registration for Senior Games on
October 1, 2015.The dates of the games will be Rentals by Facility Type
February 18, 2015 through February 21, 2015.
Amphitheater 0
• Ultimate Frisbee is back at Freedom Park on
Mondays and Thursday evenings, after taking the Football Field 17
summer off. Gymnasium 0
Multipurpose Room 90
Pavilion 2
First Tee Softball Field 88
Soccer Field 162
Programming Notes— Total 359
• With the start of the school year, it signals increased
activities at the Golf Center and The First Tee.The
Hours Rented by Location
preparation for the coming fall sessions is complete
with existing member registration commencing Civic Center Park 230
Monday, September 28th and new member Freedom Park 97.5
registration starting on Monday, October 5th. Actual Olsen Field 52
fall sessions begin on Monday, October 19th at the PD Soccer Park 655.5
Golf Center. PD Community Center 144.50
• Also re-opening that day will be the newly over Portola Center 196.5
seeded and re-graded practice range. Several new Total 1376
features are being added to the fall sessions
including expanded school site after school
programming utilizing newly trained The First Tee Hours Rented by Facility Type
coaches and DRD team members.This approach will Amphitheater 0
afford our programming to expand as needed with Football Field 44
committed and enthused team members. Further, Gymnasium 0
we are introducing a new after school Little Linkers Multipurpose Room 341
Pavilion 32
Softball Field 198
Soccer Field 761
1376
program at the Palm Desert Presbyterian Church to reach a new group of young golfers.
• To enhance our registration procedures and to respond to member requests,we are now able
to have existing Members register on line for the fall sessions.This new upgrade will allow
greater convenience for our members and will allow our team to better focus on those
members needing added attention during the hectic registration period. All new members will
be required to register on site as we want these new members to become acquainted with both
the facility and our team members prior to the start of sessions. We've also added a part time
instructor to provide added support to our programming. In addition,we've been conducting
both new and refresher Volunteer training in anticipation of the coming sessions.
Promotions/Projects—
• In anticipation of the start of the new season, several initiatives have been underway to increase
our golfers and members experience.The newly renovated practice range hitting area will be a
great enhancement allowing us to better compete for the public player's practice interest.We
are also engaged with local television station KESQ on the development of a high quality video
piece which will allow us to better tell The First Tee story to prospective members and donors in
the Valley. We anticipate a late October completion date just in time for prime season
presentations.
• We're also working with our DRD Public Relations/Marketing Officer to upgrade all print
presentations to give The Golf Center a more polished and professional appearance. Along with
this approach, we are expanding our golfer options to include daily special and practice/play
packages to give increased value to our golfers.
• With the re-opening of the golf course November 2"d, we will be rolling out the new and exciting
Foot Golf concept at the Golf Center. By all initial comments,this activity is being compared to
having the same impact on golf as snowboarding had to skiing introducing a whole new segment
of potential customers to the golf world.