The URL can be used to link to this page

Home My WebLink AboutFashion Week El Paseo - pptEL PASEO JEWELERS FASHION WEEKd PRESENTED BY BOBBI I PROS MARCH 19-26, 2022 ty' '� �, .� ..,�� :, � �� _ 1 _� !�' � �.s �� ,� -� . :: EVENT HIGHLIGHTS The largest consumer fashion show on the west coast, this 15th annual event was held atThe Gardens on El Paseo in Palm Desert, California. EVENTS RETAILERS ATTENDANCE CHARITIES 11 25 61909 $74,930 INI RUNWAY URAMI FANIMIRATED IN MORE THAN FAMHUNWEEKELFAMEO CHEARI I'll MORE E.Ed:rc DIENCLU TMFEXHA�oFFA3H� -dAl:,BSI M, 'whip III 2M2 FlIR IMMARY H FASHION WEEK EL ANSI AM 3 F 0 ATTENDANCE+ 5,EOGRA�HIC COMPOSITION ATTENDANCE 2022P ES SUMMARY H FASHION WEEK EL PI IDEZ 5 Out -of -Mad C IFORNIA (TOP 4 REGIONS) Greater Los Angeles Orange County San Diego County Northern California GEOGRAPHIC COMPOSITION Coachellavalley OUTSIDE CALIFORNIA 11% Northeast 4% Midwest 4% South 9% West (excluding California) Canada Other International 2/ % OF2022ATTENDEES CAMETOTHEAREA SPECIFICALLY FOR FASHIONWEEKELPASEO ATTENDEES FROM MANY STATES, INCLUDING CALIFORNIA NEW YORK SOUTH CAROLINA FLORIDA OHIO MICHIGAN 2% MINNESOTA 5% IWNOIS 1% TEXAS 10% COLORADO UTAH 3% NEVADA 1% OREGON WASHINGTON 2n22 PARTNER SUMMARY H FASHION WEEK EL PPSEO 2M 8 DEMOGRAPHICS �A- AGE 10% 8% 38% 44% 245�64 65+ HOUSEHOLD INCOME 4% 17% 8% 38% $501:-$99k $100k-$149k $150k-$199k $200k+ "I laved the event! The fashion was unique and fun, the models were great, and the canines were fabulous!" -..,, P..y(c'hfimm) "Great event that takes place supporting local businesses and the community. Convenient shutttle service - all around great event!" -J HeVia fcn fmmil) DEMOGRAPHICS "I thought the event was gorgeous and a lot of fun." -J�eaP'K(cal00ma) 2G22 PARTNER SUMMARY// F/SHIOIN WEEK EL PASE02022 8 - �k ECONOMIC IMPACT ECONOMIC IMPACT The economic impact to greater Palm Desert was $2,770,182 in 2022. $5.110)W 2007 2006 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2022 $1W Y1ro VW $10 $fro $FA? $?W YH5 Vu V45 P46 ply M $" Swu VK4 GreOpr Palm spays EOWUMK InIc 492 per"ur 2022 GI SUMMARY H PON ION WEEK EL PI 200 10 MEDIA + MARKETING PROMOTIONAL VALUE Fashion Week El Paseo's 2022 media and marketing coverage total value of $1,422,835 resulted in 769,821,755 impressions to expose and brand El Pasco as a premier Southern California shopping destination. EDITORIAL AND PUBLIC RELATIONS VALUE I6,975A29 TOTAL IMPRESSIONS ACROSS ALL CHANNELS) $3019359 PRINT ADVERTISING VALUE 190;4M TOTAL COPIES DISTRIBUTER AND 2,006W TOTALRUDERSHIP) $125,943 PRINTED CO LLATEML VALUE (33,635 UNITS PRINTEDI $79,953 SOCIAL MEDIA VALUE (1,476,785VIMSI IMPRESSIONSI $5329557 ONLINE ADVERTISING VALUE (15p97,712 BANNER VIEWS I 6,74Z685 NEWSLETTER IMPRESSIONS) $272,800 TELEVISION ADVERTISING VALUE (10)WSPOTS 17325M,034 AUDIENCE EXPOSUREI $74,890 1525 SPOTSI 11,WAUDIENCE EXPOSURE) $21,432 DIGITAL BILLBOARD VALUE (3 00,0001MPRESSIONSI $133901 2➢22 PMPflNES SUMMARY H FASHION WEEK EL PI M2 12 LOCALE � 1V J EDITORIAL AND PUBLIC RELATIONS EDI=LOANU PUBLIC REIATIUNSVALUE GERSON TOTAL IMPRESSIONS ACROSS ALL CHANNELS) $3019359 WWD, MMEN'S WEAR DAILY CALIFORNIA APPAREL NEWS KESG DESERTSUN EXAM CUM LOL'AI£MAGA INE PALMSPNINGSLIFE THEGUIDE PALNSFAINGS11iECOM DAILY GUIDE 2➢22 PARTNER SUMMARY H FASHION WEEK EL PPSEO 2M 13 PRINT ADVERTISING FASHION _ WEEK! _ PRINT ADVERTISING VALUE I9@,412 TOTAL COPIES DISTRIBUTED AND 2.01 TOTAL READERSHIPI ® - $125>943 ® PAMSPRINGSLIFE EGUI TH MEGUOE PALMSPRIN6SUREHOMES ARTS t CULTURE MSM EL PAGEDCATAL OGUE MODERNISM MEK PROGRAM OASIS MUSIC FESTIVAL PROGRAM 2➢22 PARTNER SOMMAflY H FASHION WEEK EL PMEO 2022 14 PRINTED COLLATERAL FAMEM TRINA TURK W69T C0.\&T ITTITU08 PRINTED COLLATERAL VALUE 133,635 UNITS PRINTEDI $7%953 POSTERS FACKCARDS NIGHTLY PROGRAMS SCHEDOIE OF EVENTS BOOKLET DIVA GUIDE 2J22 PPflN EP SUMMARY H FPSHION WEEK EL PMEO M2 1n FA...o...m OO e k�V P "w :.... SOCIAL MEDIA •a7 P 0�9 P •m SOCIAL MEDIA VALUE I1p)8]85 VIEWS /IMPRESS IONS I $5329557 2022 PARTNER SUMMARY# FASHION WEEK EL PKSEO 2M 18 PA M. A:.•" F'IFASHION w.wsPwrsurt ...® w TRINATUR Tr k.. =Ram COUTUREOEBUTFROMFIOM M IRNIOHCOS MMIONIGHT$gHpRq •W�LI 7FASHIONTICKETS LMIDNIGHT SAHARA m EK ...: ei a n,. $272,i ..... TELEVISION, RADIO, & DIGITAL BILLBOARD ADVERTISING TELEVISION ADVERTISING VALUE NOW SPOTSI 732,584A3A AUDIENCE EXPOSUREI $74,890 RADIO ADVERTISING VALUE 155 SPOTS 11,287 AUDIENCE UPOSUNE) $21,432 DIGITAL BILLBOARD VALUE 3,600,0001MPRESSIONSI $13,901 LOSANBPIEB: BYI DIEN: Imdnwemeoiry; morn BONUMxOaonto mrerhy sooner a 16stressed rail wilhm a 14HnILmNmining 1. IW&51 1. IE&95 2 1-IB&ON 2 W&19AW 3 1- IB&CAmement Center 3. ISaw Was 4. I1 4, Stuart 3W red to 5. M&Mlrzirl Bwy Thwtn b. 13&$orrento E Santa Mmla BMi& LaION 2. IS&Werin9 Haa'I 6. 170&WIMvmJ BIW 8. 14IsU ]. 156710 9. 15 a Gamer 8, 505& Lae Angeles lYnrt 10. 53&Mission Goge & 210&&king Are 11. 125&Lai Murry 1¢ not &hlevery Coe 12, IS&Unlremiry Aw 11 1-I5&210 13. 115&Adams 12 1.10&Chem Aw 14. IM&Frlam 13. 115&MDhkrn 14. 15&Semi We I5. 91&Pell%En Drier 16. 91 &Pew DnMa 2D22 PARTNER SDMMAflY H FASHION WEEK EL PPSEO 2022 IB SURVEY RESULTS SURVEY RESULTS How many years have you attended Fashion Week El Paseo? 1 Year (This was M first Yard 3-3 Years 1 Years 5 or More News 0% 10% 20% 30% 40% 50% 2a22 GPflNES SUMMARY H FASHION WEEK EL PPSEO 2M 0 SURVEY RESULTS How did you learn about Fashion Week El Paseo? Rdm*ngs Lim Magaeina Word M MONM1 M 40% Email Marketing 25% Other 21 % Ne.sgager 8% cM1ariry 6% 1ele+isiern 6% Social Media — Faoehook 6% Bigiml oieplaYks 4% Serial Medla—Inamgram 4% BillhomE 2% flaoig 2% 52% 0% 10% 20% 30% 40% M% fill% 2➢22 PPflNES SUMMARY H FASHION WEEK EL Pi 2M 21 Ercalli Very Good Good Fair Poor SURVEY RESULTS How would you rate your overall experience at this year's event? 0% 10% 20% 30% 40% 2➢22 FRI SUMMARY H FASHION WEEK EL Pi 2M 22 Definitely Very Likely Likely Wmaep SURVEY RESULTS Howl likely are you to attend Fashion Week El Paseo in the future? 0% 10% 20% 30% 40% 50% 2➢22 PPflNES SUMMARY H FASHION WEEK EL Pi 2M a Uefinifely venLMly Likely uNryep Vey Unlikely SURVEY RESULTS How likely is it you would recommend Fashion Week El Paseo to a friend, family member, or colleague? 0% 10% 20% 30% Q% 50% 60% 2➢22 PPflNES SUMMARY //FASHION WEEK EL PI2M U Tre vremmarioos Bridal fom Mwr Athletic Wear Other Mms Wear C ddl sWear SURVEY RESULTS What additional fashion events would you like to see added? 0% 10% 20% 30% AO% 50% 60% 2a22 PARTNER SUMMARY H FASHION WEEK EL FPSEO 2M 25 Yu SURVEY RESULTS Did you stay overnight in the area? 0% 10% 20% 30% 40% 50% 60% 70% 2➢22 GPflNES SUMMARY H FASHION WEEK EL PI2M 26 2 Works or Mare 0100 2-5 Nays l Day SURVEY RESULTS How long was your visit to the area? 0% 10% 20% 30% 40% 50% 60% 70% 2022 RNINES SOMMAflY H FASHION WEEK EL PI 2022 P SURVEY RESULTS Did you come here specifically for Fashion Week El Paseo? YO 27% No 73% 0% 10% 20% 30% 40% 50% 60% 70% 80% If you answered "Yes" did you add days on either end to make your stay in the area longer? Yn 29% No 71 % 0% 10% 20% 30% MI% 50% 60% 70% 80% 2022 PPflNES SOMMA YH FASHION WEEK EL P SEO 2022 a SURVEY RESULTS Did you dine out during Fashion Week El Passe? Yes 88% No 712% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% I trm¢s 43rmes e.rmes If you answered Wes" how many times did you dine out? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2➢22 GPflNES SUMMARY H FASHION WEEK EL PI2M a SURVEY RESULTS Did you visit the El Paseo Shopping District during your stay? Yes 91 % No 19% 0% 10% 20% 30% 40% 50% 60% 70% 90% 90% If you answered "Yes", did you make any purchases? Yes 71 % No 29% 0% 10% 20% 30% 411% 50% 60% 70% 90% 90% 2➢22 GPflNES SUMMARY H FASHION WEEK EL PI2M M Yes No SURVEY RESULTS Do you plan to attend Fashion Week El Paseo 20237 (March 18-2E 2a231 0% 10% 20% 30% Q% 50% 60% 70% 60% 2022 PARTNER SUMMARY H FASHION WEEK EL PI 2022 31 s R A • SPONSORS TITLE sPONSOT EL PASEO I JEWELERS SPONSORS EL PASEO I JEWELERS PRESENTING SPONSOR oo sro oor OFFICIAL N,oBbb �NolQ etBlue Lamprosfl ,a BENTLEY PAM DESERT OFF1JIAL EDUCATION SIDE ORDAN SCHNITZER EL PASEO GARFEN5 THE ,.datum and .pirtaf.,_, SHOW SPONSORS NNso bazzboXMKHA MEARGERRISIERE ARCHITEM RERONIENxs Donna ITAM Millan COLLECTIONSPONSORS #dYHWI[dAEIS DAWINE ART r.._� ,�,o�L� . v 0 ®AT°NswmATloN BURRIEED DESIcry SPONSORS MEDIASPONSORcxr nsoParri � Grundhofer HOTELPASEO OHYATT?EEENCY THEROIUAN THEWESTIN 2022 PARTNER SUMMARY FASHION WEEK EL EASED 2022 So Let Fashion Week El Paseo work for you - call us today TALY FANTIM MICHAEL MATHEWS PAIJUNA LARSON DIm cmr N StIM91 RMII Dhanmoi Srumonshlrs Marketing Dmmr Dan SnMNa Lib & Commumay ftlauons NNn Sgrvgs DW ]E633S3333, exr N 1 Mans rau; Llle 6om mly®pelmapnngalgamm ]drdp61S33, an CaB paula,@Mlmsp3b ingell mRNelm*palmWmn;slllI PALMSPRINGSLIFE 393 N. Indian Carlwn Oc, Palm Springs, CA94463 /I palmspringsl&.com •PAIMSPRINOSLRE. manom" HY//Ycwuoxrvp¢ mxx a a_ mrcwxxu tl N. uRamluo//It MaI SUSAN STEIN Cm,m,D tloc Evhun Waek El F4aao Fashun & Soam Etlltw, Par Spxgs✓h aoontar'9aolmm I OUI