The URL can be used to link to this page

Home My WebLink AboutPalm Desert Food and Wine - ppt2 0 22 P AR TNER SUMMAR Y 22022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 EVENT HIGHLIGHTS 120+ This 10th annual food and wine event was held at the beautiful El Paseo shopping district in Palm Desert, California. FOOD, WINE, AND SPIRIT EXPERIENCES, INCLUDING 14 CELEBRITY CHEF DEMONSTRATIONS 9 ANCILLARY TASTING EXPERIENCES 5 BOOK SIGNINGS 2 GRAND TASTINGS 1 JAMES BEARD LUNCHEON 1 SUNDAY BRUNCH 1 CELEBRIT Y CHEF RECEPTION 1 TOSCANA DINNER 700+ STAFF, SPONSORS, AND TALENT ANIMATED THE EVENT, INCLUDING: 250 STAFF 300 VOLUNTEERS 49 WINERIES 34 RESTAURANTS 31 SPONSORS AND PARTNERS 19 CELEBRIT Y CHEFS 19 VENDORS 18 SPIRIT BRANDS 4 CRAFT BREWERIES $17,779 CUMULATIVELY RAISED FOR FIND FOOD BANK AND THE JAMES BEARD FOUNDATION AS A RESULT OF PALM DESERT FOOD & WINE ACTIVITIES 32022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 TESTIMONIALS “The events were well organized and the various opportunities to taste wines, beverages and the generous food was outstanding.” – Jerry J Goldstein (California) “It was a lot of fun. I will continue to attend this event in the future should I be in the area.” – Lisa Gregory (Washington) “We loved all the courses and demonstrations. The food quantities for each course were just right. The menu selections all worked well together for the total meal.” – Karen Johnson (Wisconsin) “This was a fun event. A great event to attend with friends.” – Janine Rybka (Ohio) “What a fantastic opportunity and experience for Garrison Brothers. As a small spirits brand looking to be disruptive in the bourbon category PDFW gave us the platform to get liquid to lips and tell folks why Texas bourbon. PDFW for 2023? YES!!!” – Cole Kephart (Garrison Brothers Distillery) “I loved the intimacy of the events and opportunity to mingle with chefs.” – Shoshana Leon (Arizona) “Met celebrity chefs for conversation & simply great people at this event!” – Michelle May (California) “Well organized, food was fantastic, great auction items.” – Wendy Lee (California) “Loved being served the food that was being cooked by celebrity chefs.” – Shelley Pritchett (Minnesota) “Having participated in similar events throughout the country as the owner of a winery, I can attest that this event ranks well among so many.” – Jerry J Goldstein (California) “It is a wonderful experience to be able to taste food where the preparation is being demonstrated right in front of you. We also enjoyed learning about new or di erent food items such as the passion fruit puree, or making potatoes in the iSi cartridge!” – Karen Johnson (Wisconsin) AT TENDANCE + GEOGRAPHIC COMPOSITION 52022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 ATTENDANCE GROWTH 4,205 TOTAL AT TENDANCE 62022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 GEOGRAPHIC COMPOSITION california (top four regions) Greater Los Angeles 13% Orange County 3% San Diego County 11% Northern California 5% outside california Northeast 2% Midwest 6% South 1% West (excluding California) 10% Canada 5% Other International (Australia, Philippines, Mexico) 1% 34% OF 2022 AT TENDEES CAME TO THE AREA SPECIFICALLY FOR PALM DESERT FOOD & WINE 17% 83% Out-of-Market Coachella Valley DEMOGRAPHICS 82022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 DEMOGRAPHICS AGE 7% 36–45 21% 46–55 36% 56–65 37% 66+ HOUSEHOLD INCOME 5% $50k-$99k 16% $100-$149k 11% $150k-$199k 42% $200k+ ECONOMIC IMPACT 102022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 ECONOMIC IMPACT The economic impact to greater Palm Desert was $1,690,410 in 2022. 2011 2012 2013 2014 2015 2016 2017 2018 2019 2022 $250,000 $287,500 $420,120 $739,655 $822,220 $806,050 $1,109,850 $1,882,500 $100 $100 $180 $245 $245 $245 $245 $375 $375 $402 $2,415,000 $1,690,410 Source: Visit Greater Palm Springs Economic Impact ($402 per person) MEDIA + MARKETING PROMOTIONAL VALUE 122022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 MEDIA + MARKETING PROMOTIONAL VALUE Palm Desert Food & Wine’s 2022 media and marketing coverage total value of $1,480,474 resulted in 835,452,124 impressions to expose and brand El Paseo as a premier Southern California shopping destination. EDITORIAL AND PUBLIC REL ATIONS VALUE (7,696,451 TOTAL IMPRESSIONS ACROSS ALL CHANNELS)$301,992 PRINT ADVERTISING VALUE (104,813 TOTAL COPIES DISTRIBUTED AND 2,200,130 TOTAL READERSHIP)$132,621 PRINTED COLL ATERAL VALUE (56,012 UNITS PRINTED)$90,250 SOCIAL MEDIA VALUE (1,757,387 VIEWS / IMPRESSIONS)$564,256 ONLINE ADVERTISING VALUE (16,562,961 BANNER VIEWS / 6,921,962 NEWSLET TER IMPRESSIONS)$276,600 TELEVISION ADVERTISING VALUE (12,322 SPOTS / 796,651,562 AUDIENCE EXPOSURE)$77,239 RADIO ADVERTISING VALUE (613 SPOTS / 12,621 AUDIENCE EXPOSURE)$23,615 DIGITAL BILLBOARD VALUE (3,600,000 IMPRESSIONS)$13,901 132022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 EDITORIAL AND PUBLIC RELATIONS EDITORIAL AND PUBLIC REL ATIONS VALUE (7,696,451 TOTAL IMPRESSIONS ACROSS ALL CHANNELS)$301,992 THE DESERT SUN KESQ COACHELL A VALLY INDEPENDENT VISIT CALIFORNIA PALM SPRINGS LIFE THE GUIDE PALMSPRINGSLIFE.COM 142022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 PRINT ADVERTISING PRINT ADVERTISING VALUE (104,813 TOTAL COPIES DISTRIBUTED AND 2,200,130 TOTAL READERSHIP)$132,621 LOS ANGELES MAGAZINE SAN DIEGO MAGAZINE ORANGE COAST MAGAZINE PALM SPRINGS LIFE THE GUIDE PALM SPRINGS LIFE HOMES ARTS+CULTURE TASTE EL PASEO CATALOGUE McCALLUM THEATRE PROGRAM 152022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 PRINTED COLLATERAL PRINTED COLL ATERAL VALUE (56,012 UNITS PRINTED)$90,250 POSTERS RACKCARDS SCHEDULE OF EVENTS BOOKLET JAMES BEARD LUNCHEON MENU BOOKLET SUNDAY BRUNCH MENU BOOKLET 162022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 SOCIAL MEDIA SOCIAL MEDIA VALUE (1,757,387 VIEWS / IMPRESSIONS)$564,256 172022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 ONLINE ADVERTISING ONLINE ADVERTISING VALUE (16,562,961 BANNER VIEWS / 6,921,962 NEWSLETTER IMPRESSIONS)$276,600 182022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 TELEVISION, RADIO, AND DIGITAL BILLBOARD TELEVISION ADVERTISING VALUE (12,322 SPOTS / 796,651,562 AUDIENCE EXPOSURE)$77,239 RADIO ADVERTISING VALUE (613 SPOTS / 12,621 AUDIENCE EXPOSURE)$23,615 DIGITAL BILLBOARD VALUE (3,600,000 IMPRESSIONS)$13,901 LOS ANGELES: (10 billboards daily, rotating within a 16 billboard system) 1. I-60 & 57 2. I-10 & 605 3. I-10 & Convention Center Way 4. Sunset Blvd next to Roxy Theatre 5. Santa Monica Blvd & La Brea 6. 170 & Hollywood Blvd 7. I-5 & 710 8. 605 & Los Angeles St 9. 210 & S. Azusa Ave 10. I-60 & Fairway Drive 11. I-15 & 210 12. I-10 & Cherry Ave 13. I-15 & Milliken 14. I-5 & Scout Ave 15. 91 & Palisades Drive 16. 91 & Paseo Grande SAN DIEGO: (10 billboards daily, rotating within a 14 billboard system) 1. I-8 & 95 2. I-8 & 1st Ave 3. I-15 & 52 4. I-5 & 52 5. I-15 & Miramar Road 6. I-5 & Sorrento 7. I-8 & Waring Road 8. I-8 & 805 9. I-5 & Garnett 10. 52 & Mission Gorge 11. 125 & Lake Murray 12. 125 & University Ave 13. I-15 & Adams 14. 163 & Friars SURVEY RESULTS 202022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 SURVEY RESULTS How many years have you been attending? 0%10%20%30%40%50%60% 56%1 Year (This was my fi rst year) 2–3 Years 4–5 Years 6 or More Years 18% 16% 10% 212022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 SURVEY RESULTS How did you learn about Palm Desert Food & Wine 2022? (Please check all that apply) 0%5%10%15%20%25%30% 40%50% 48%Palm Springs Life Magazine Email Marketing Word of Mouth Other Social Media – Facebook Television San Diego Magazine Radio Charity Newspaper Digital Display Ads Social Media – Instagram 24% 23% 15% 9% 4% 2% 2% 2% 1% 1% 1% 222022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 SURVEY RESULTS How would you rate your overall experience at this year’s event? 0%10%20%30%40% 32%Excellent Very Good Good Fair Poor 36% 17% 9% 6% 232022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 SURVEY RESULTS How likely are you to attend Palm Desert Food & Wine in the future? 0%10%20%30%40%50% 48%Defi nitely Very Likely Likely Unlikely 20% 14% 18% 242022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 SURVEY RESULTS How likely are you to recommend Palm Desert Food & Wine to a friend, family member, or colleague? 0%10%20%30%40%50%60% 54%Defi nitely Very Likely Likely Neither Likely or Unlikely Unlikely 15% 7% 10% 14% 252022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 SURVEY RESULTS What additional activities would you like to see added to the event? (Please check all that apply) 0%10%20%30%40% 34%Cooking Classes Chef Competitions Mixology Seminars Food Trucks Other 23% 15% 9% 19% 262022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 SURVEY RESULTS Did you stay overnight in the greater Palm Desert area? 0%10%20%30%40%50%60% 57%Yes No 43% 272022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 SURVEY RESULTS How long was your visit to greater Palm Desert area? 0%10%20%30%40%50%60% 54%2 Weeks or More 6–10 Days 2–5 Days 1 Day 4% 35% 7% 282022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 SURVEY RESULTS Did you travel here specifi cally for Palm Desert Food & Wine? If you answered “Yes,” did you add days on either end to make your stay in the greater Palm Desert area longer? 0%10%20%30%40%50%60%70% Yes No 60% 40% 0%10%20%30%40%50%60%70% Yes No 34% 66% 292022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 SURVEY RESULTS Did you dine out during Palm Desert Food & Wine? If you answered “Yes,” how many times did you dine out? 0%10%20%30%40%50%60%70%80% Yes No 80% 20% 1-3 4-5 6+ 67% 14% 19% 0%10%20%30%40%50%60%70%80% 302022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 SURVEY RESULTS Did you visit the El Paseo Shopping District during your stay? 0%10%20%30%40%50%60%70%80% Yes No 76% 24% If you answered “Yes,” did you make any purchases? 0%10%20%30%40%50%60%70%80% Yes No 69% 31% 312022 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2022 SURVEY RESULTS Do you plan to attend Palm Desert Food & Wine next year? (March 24–26, 2023) 0%10%20%30%40%50%60% 70%80%90% 80%Yes No 20% Thank You! Let Palm Desert Food & Wine work for you – call us today PHOTOGRAPHY // Y. Chaudry // G. Duchannes // N. Jaramillo // R. Morales // P. Robberstad 303 N. Indian Canyon Dr., Palm Springs, CA 92262 // palmspringslife.com TALY FANTINI Director of Strategic Partnership Palm Springs Life 760-325-2333, ext 261 taly@palmspringslife.com MICHAEL MATHEWS Director of Sponsorships & Community Relations Palm Springs Life 760-325-2333, ext 236 michaelm@palmspringslife.com PAULINA LAR SON Marketing Director Palm Springs Life 760-325-2333, ext 286 paulina@palmspringslife.com TONY MARCHESE Co-Producer, Palm Desert Food & Wine 760-534-2851 tony@palmspringslife.com 07/15/22