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Home My WebLink About2023-04-13 Study Session Supplemental PacketPalm Springs Life (PSL) Fashion Week El Paseo and Palm Desert Food & Wine Event Recap and Sponsorship Request Palm Desert City Council Study Session April 13, 2023 City Sponsorship •Five -Year sponsorship for these two events expired this year. •Last agreement provided $200,000 for Fashion Week El Paseo and $100,000 for Palm Desert Food & Wine annually. •PSL is requesting a new three-year agreement for the same level of support. •This funding has been included in the FY 2023/2024 budget for City Council consideration. Questions? 2023 P ARTNER SUMMARY EVENT HIGHLIGHTS 32023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 EVEN T HIG HLIGHTS 17 The largest consumer fashion show on the west coast, this 16th annual event was held at The Gardens on El Paseo in Palm Desert, California. TICKETED OR FREE EVENTS INCLUDING FASHION SHOWS, POP-UP STORES, LECTURES, BACKSTAGE TOURS, AND MEET THE DESIGNERS 130 IN-STORE EVENTS PRODUCED BY 28 EL PASEO RETAILERS 5,453 PEOPLE ATTENDED FASHION WEEK EL PASEO INCLUDING: • 4,215 Ticket Holders • 360 Volunteers • 300 Staff • 237 Sponsors and Partners • 178 Models • 100 Student Guests • 63 Designers $62,027 CUMULATIVELY RAISED FOR CHARITIES INCLUDING: EVENTS RETAILERS ATTENDANCE CHARITIES • Bighorn BAM • Desert Arc • GirlFriend Factor • Mizell Center “Meals on Wheels” • Oak Grove Sanctuary Palm Springs • Palm Springs Pathfi nders • Safehouse of the Desert 42023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 T E ST IMONIAL S “The best week ever!!! I loved every night! Opening with NARCES just blew me out of the water! Beauty, glamour, style and grace – all the things I wanted to see more of last year! Thank you!” – Anonymous (Coachella Valley, California) “The show was wonderful, but the real highlight was my daughter getting to meet Josie. Josie Natori was so kind to my daughter – talking to her, holding her hand and taking pictures with her. This is my daughter’s second year attending and I’ve never seen her happier!” – Emily Amilhussin (ꢀ ousand Oaks, California) “A fantastic event that is consistently a quality event. It is so accessible, and free and close parking is the best!” – Rosemary Flaherty (Palm Springs, California) “Wonderful experience! Well organized with friendly and welcoming staff.” – Manuel Gaitan (Coachella, California) “So organized and professional from buying tickets over the phone to checking in at the event, to being seated. Five stars all the way!! “ – Chip Oberndorf (Dana Point, California) “Exciting and enjoyable event.” – Karin Franchuk (Danville, California) “It’s always exciting to come back every year and experience the show with new eyes.” – Valeria Batross (Indian Wells, California) “It was my fi rst time going and I really enjoyed it.” – Christel Lopez (Indio, California) “I really enjoyed coming to the show! It was an incredibly experience for an aspiring designer and everyone from the venue staff to the producers of the event were so amazing.” – Anonymous (Riverside County, California) “Always a fun evening, enjoyed the BAM silent auction.” – Karin Barnes (Palm Desert, California) “It seemed to be very well orchestrated from the time of checking in to the cocktail event, and then on to the show itself. My husband and I enjoyed this event; we will be returning.” – Lana Vasquez (San Diego, California) “I loved the canapes, the service staff and the greeters were friendly as well as professional. The models were fantastic and I loved watching them on the runway. Fashions were so great, colorful, well-made, and it was so great to see their talent and their collections. This type of show has been on my bucket list for many years so I fulfi lled my dream of attending.” – Julie Marks (Palm Desert California) “Everyone was so kind and generous! I brought my daughters and mother. They even let my daughters walk the runway after the show, which was the most incredible experience ever for them. We are super grateful!” – Sonja Casady (Fairbanks, Alaska) ATTENDANCE + GEOGRAPHIC COMPOSITION 62023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 AT T ENDAN CE 5,453 TOTAL ATTENDANCE 72023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 51% 49% Coachella Valley Out-of-Market california (top 4 reGions) Greater Los Angeles 9% Orange County 4% San Diego County 3% Northern California 7% outside california Northeast 2% Midwest 5% South 3% West (excluding California) 11% Canada 3% Other International (England) .15% 25% OF 2023 ATTENDEES CAME TO THE ARE A SPECIFICALLY FOR FASHION WEEK EL PASEO G EO G R APHI C COMP O SIT ION ATTENDEES FROM MANY STATES, INCLUDING: Alaska Florida Illinois Iowa Minnesota Nevada New Mexico Ohio Oregon Texas Utah Virginia Washington Wisconsin DEMOGRAPHICS 92023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 DE MOG R APHIC S 8 % $50k–$99k 9 % $100k–$149k 12% $150k–$199k 43% $20 0k+ HOUSEHOLD IN COME* 4 % 18–35 22% 36–55 65% 56–75 9 % 76+ AGE *28% chose not to respond ECONOMIC IMPACT 112023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 ECONOMIC IM PACT Source: Modernism Week 2023 Economic Impact ($525 per person) The economic impact to greater Palm Desert was $2,862,825 in 2023. 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2022 2023 $4,950,000 $3,038,245 $2,761,8851 $3,165,400 $2,969,400 $2,337,480 $1,114,000 $900,000 $612,300 $411,400 $214,300$153,100 $100 $100 $100 $100 $100 $100 $180 $245 $245 $245 $245 $375 $375 $402 $525 $5,118,750 $2,770,182 $2,862,825 MEDIA + MARKETING PROMOTIONAL V ALUE 132023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 EDITORIAL AND PUBLIC RELATIONS VALUE (3,258,000 TOTAL IMPRESSIONS ACROSS ALL CHANNELS) $250,641 PRINT ADVERTISING VALUE (435,435 TOTAL COPIES DISTRIBUTED AND 1,391,528 TOTAL READERSHIP) $57,015 PRINTED COLLATERAL VALUE (42,235 UNITS PRINTED) $87,910 SOCIAL MEDIA VALUE (1,680,421 VIEWS / IMPRESSIONS) $469,542 Fashion Week El Paseo’s 2023 media and marketing coverage total value of $1,164,434 resulted in 93,567,748 impressions to expose and brand El Paseo as a premier Southern California shopping destination. ONLINE ADVERTISING VALUE (150,000 BANNER IMPRESSIONS / 3,652,456 NEWSLETTER IMPRESSIONS) $246,186 TELEVISION ADVERTISING VALUE (1,113 SPOTS / 76,221,722 AUDIENCE EXPOSURE) $35,540 RADIO ADVERTISING VALUE (420 SPOTS / 13,621 AUDIENCE EXPOSURE) $10,562 DIGITAL BILLBOARD VALUE (7,200,000 IMPRESSIONS) $17,600 142023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 EDITORIAL AND PUBLIC RELATIONS VALUE (3,258,000 TOTAL IMPRESSIONS ACROSS ALL CHANNELS) $250,641 KESQ CV WEEKLY DESERT SUN GOTHAM LOCALE PALM SPRINGS LIFE THE GUIDE PALMSPRINGSLIFE.COM 152023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 PRINT ADVERTISING VALUE (435,435 TOTAL COPIES DISTRIBUTED AND 1,391,528 TOTAL READERSHIP) $57,015 PALM SPRINGS LIFE PALM SPRINGS LIFE ANNUAL EDITION THE GUIDE PALM SPRINGS LIFE HOMES EL PASEO CATALOGUE FASHION WEEK EL PASEO PROGRAM PRIN T A DVERT ISIN G 162023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 PRINTED COLLATERAL VALUE (42,235 UNITS PRINTED) $89,910 POSTERS RACKCARDS POSTCARDS STREET SIGNS NIGHTLY PROGRAMS EL PASEO MERCHANT KITS SCHEDULE OF EVENTS BOOKLET DIVA GUIDE PR IN T ED COLL AT ER A L 172023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 SOCIAL MEDIA VALUE (1,680,421 VIEWS / IMPRESSIONS) $469,542 SOC IAL MED IA 182023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 ONLINE ADVERTISING VALUE (150,000 BANNER IMPRESSIONS / 3,652,456 NEWSLETTER IMPRESSIONS) $246,186 ONLINE A DVERT ISIN G 192023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 TELEVISION ADVERTISING VALUE (1,113 SPOTS / 76,221,722 AUDIENCE EXPOSURE) $25,540 T ELEVISI ON, R ADIO, & DI G ITA L BILLB OAR D ADVERT ISIN G RADIO ADVERTISING VALUE (420 SPOTS / 13,621 AUDIENCE EXPOSURE) $10,562 DIGITAL BILLBOARD VALUE (7,200,000 IMPRESSIONS) $17,600 LOS ANGELES: (10 billboards daily, rotating within a 16 billboard system) 1. I-60 & 57 2. I-10 & 605 3. I-10 & Convention Center Way 4. Sunset Blvd next to Roxy Theatre 5. Santa Monica Blvd & La Brea 6. 170 & Hollywood Blvd 7. I-5 & 710 8. 605 & Los Angeles Street 9. 210 & S. Azusa Ave 10. I-60 & Fairway Drive 11. I-15 & 210 12. I-10 & Cherry Ave 13. I-15 & Milliken 14. I-5 & Scout Ave 15. 91 & Palisades Drive 16. 91 & Paseo Grande SAN DIEGO: (10 billboards daily, rotating within a 14 billboard system) 1. I-8 & 95 2. I-8 & 1st Ave 3. I-15 & 52 4. I-5 & 52 5. I-15 & Miramar Road 6. I-5 & Sorrento 7. I-8 & Waring Road 8. I-8 & 805 9. I-5 & Garnett 10. 52 & Mission Gorge 11. 125 & Lake Murray 12. 125 & University Ave 13. I-15 & Adams 14. 163 & Friars SURVEY RESULTS 212023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 How many years have you attended Fashion Week El Paseo? 0%10%20%30%40%50% 40% 22% 10% 28% 1 Year (This was my fi rst year) 2–3 Years 4–5 Years 6 or More Years SURVEY RE SULTS 2 0 23 P AR TNER SUMMAR Y 22023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 EVENT HIGHLIGHTS 42 This 11th annual food and wine event was held on El Paseo in Palm Desert, California. FOOD, WINE, AND SPIRIT EXPERIENCES, INCLUDING 15 CELEBRIT Y CHEF DEMONSTRATIONS 10 CELEBRITY CHEF BOOK SIGNINGS 6 ANCILLARY TASTING EXPERIENCES 4 SILENT AUCTIONS 2 GRAND TASTINGS 2 CELEBRIT Y CHEF DINNERS 1 JAMES BEARD GOURMET LUNCHEON 1 SUNDAY BRUNCH 1 CELEBRIT Y CHEF RECEPTION 891+ STAFF, SPONSORS, AND TALENT ANIMATED THE EVENT, INCLUDING: 325 VOLUNTEERS 300 STAFF 115 CULINARY STUDENTS 45 WINERIES 35 RESTAURANTS 27 SPONSORS AND PARTNERS 18 CELEBRIT Y & LOCAL CHEFS 16 VENDORS 7 SPIRIT BRANDS 3 CRAFT BREWERIES $22,025 CUMULATIVELY RAISED FOR FIND FOOD BANK AND THE JAMES BEARD FOUNDATION AS A RESULT OF PALM DESERT FOOD & WINE ACTIVITIES 32023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 TESTIMONIALS “The evening was fabulous. Setting was beautiful, presenter was engaging, and fun!” – Fredi Bensdorf (Chicago, Illinois) “The space was great, food was awesome, the chefs were very entertaining. Overall, spectacular event!” – Skip Hackney (St. Louis Park, Minnesota) “Beautiful venue with great chefs and vineyards/wineries. Sunny and 71 degrees which was a nice change from the cold rainy weather in San Clemente.” – Ellen Oughton (San Clemente, California) “It was amazing with diverse food and drink, a lovely environment setup, and lots of product to fi nd out about!” – Sheri Mersola (Burbank, California) “This year’s restaurant selections were excellent.” – Stacia Young (Rancho Mirage, California) “The restaurants brought great food items to try. All the wines were wonderful. The event fl owed well and didn’t seem to crowded. I also enjoy the cooking demos.” – Suzanne Young (La Quinta, California) “It was fabulous! Fantastic food and wine, amazing and talented chefs, fun demonstrations and tastings. It was outstanding!” – Lois Vanderhooft (Regina, Saskatchewan, Canada) “Experience was great. Got to taste a wide variety of wines we have not tried before. Food o¢ erings were phenomenal. Appreciated having other options as well; tequila, whiskey, dates, etc.” – Marilyn Manfredi (Fairfi eld, California) “From the directions while waiting in line to the easy to navigate setup, this was a very well organized event. My wife and I had a great time and we are already making plans for next year.” – Chris Bonjour (Palm Sprngs, California) “The was the absolute best event ever! We have been coming for 10+ years. This year seemed more organized with plenty of food and wine.” – Michael Harn (Rialto, California) “Great vendors on the food and wine side, amazingly well coordinated event with lots to do.” – Thomas Scala (Las Vegas, Nevada) “The celebrity chef demonstrations were great because they felt so intimate.” – Gregg Scott (Palm Desert, California) AT TENDANCE + GEOGRAPHIC COMPOSITION 52023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 ATTENDANCE GROWTH 4,043 TOTAL AT TENDANCE 62023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 GEOGRAPHIC COMPOSITION california (top four regions) Greater Los Angeles 17% Orange County 5% San Diego County 3% Northern California 5% outside california Northeast 2% Midwest 10% South 5% West (excluding California) 14% Canada 2% 29% OF 2023 ATTENDEES CAME TO THE AREA SPECIFICALLY FOR PALM DESERT FOOD & WINE33% 67% Out-of-Market Coachella Valley ATTENDEES FROM MANY STATES INCLUDING: ARIZONA COLORADO CONNECTICUT FLORIDA ILLINOIS INDIANA KANSAS MARYL AND MASSACHUSET TS MICHIGAN MINNESOTA MISSOURI NEBRASKA NEVADA NEW YORK NORTH CAROLINA NORTH DAKOTA OHIO OKL AHOMA OREGON PENNSYLVANIA SOUTH DAKOTA TENNESSEE TEXAS UTAH WASHINGTON WISCONSIN DEMOGRAPHICS 82023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 DEMOGRAPHICS AGE 10% 26–45 18% 46–55 41% 56–65 31% 66+ HOUSEHOLD INCOME 9% $50k-$99k 12% $100-$149k 14% $150k-$199k 43% $200k+ ECONOMIC IMPACT 102023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 ECONOMIC IMPACT The economic impact to greater Palm Desert was $2,122,575 in 2023. 2011 2012 2013 2014 2015 2016 2017 2018 2019 2022 2023 $250,000 $287,500 $420,120 $739,655 $822,220 $806,050 $1,109,850 $1,882,500 $100 $100 $180 $245 $245 $245 $245 $375 $375 $402 $525 $2,415,000 $1,690,410 Source: Modernism Week 2023 Economic Impact ($525 per person) $2,122,575 MEDIA + MARKETING PROMOTIONAL VALUE 122023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 MEDIA + MARKETING PROMOTIONAL VALUE Palm Desert Food & Wine’s 2023 media and marketing coverage total value of $1,560,761 resulted in 161,659,348 impressions to expose and brand El Paseo as a premier Southern California shopping destination. EDITORIAL AND PUBLIC REL ATIONS VALUE (6,368,562 TOTAL IMPRESSIONS ACROSS ALL CHANNELS)$426,600 PRINT ADVERTISING VALUE (166,551 TOTAL COPIES DISTRIBUTED AND 1,463,861 TOTAL READERSHIP)$135,462 PRINTED COLL ATERAL VALUE (42,963 UNITS PRINTED)$92,125 SOCIAL MEDIA VALUE (2,563,411 VIEWS / IMPRESSIONS)$484,642 ONLINE ADVERTISING VALUE (200,000 BANNER IMPRESSIONS / 2,906,320 NEWSLET TER IMPRESSIONS)$315,632 TELEVISION ADVERTISING VALUE (2,180 SPOTS / 140,943,540 AUDIENCE EXPOSURE)$78,000 RADIO ADVERTISING VALUE (432 SPOTS / 13,654 AUDIENCE EXPOSURE)$10,800 DIGITAL BILLBOARD VALUE (7,200,000 IMPRESSIONS)$17,500 132023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 EDITORIAL AND PUBLIC RELATIONS EDITORIAL AND PUBLIC REL ATIONS VALUE (6,368,562 TOTAL IMPRESSIONS ACROSS ALL CHANNELS)$426,600 YAHOO.COM KESQ NBC L A WEEKLY LOCALE COACHELL A VALLEY INDEPENDENT PALM SPRINGS LIFE THE GUIDE PALMSPRINGSLIFE.COM 142023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 PRINT ADVERTISING PRINT ADVERTISING VALUE (166,551 TOTAL COPIES DISTRIBUTED AND 1,463,861 TOTAL READERSHIP)$135,462 LOS ANGELES MAGAZINE SAN DIEGO MAGAZINE ORANGE COAST MAGAZINE PALM SPRINGS LIFE ANNUAL ISSUE PALM SPRINGS LIFE THE GUIDE PALM SPRINGS LIFE HOMES HOME+DESIGN TASTE FOOD & WINE PROGRAM 152023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 PRINTED COLLATERAL PRINTED COLL ATERAL VALUE (42,963 UNITS PRINTED)$92,125 POSTERS RACKCARDS POSTCARDS RECIPE CARDS STREET SIGNS ASSORTED BOOKLETS 162023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 SOCIAL MEDIA SOCIAL MEDIA VALUE (2,563,411 VIEWS / IMPRESSIONS)$484,642 172023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 ONLINE ADVERTISING ONLINE ADVERTISING VALUE (200,000 BANNER IMPRESSIONS / 2,906,320 NEWSLET TER IMPRESSIONS)$315,632 182023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 TELEVISION, RADIO, AND DIGITAL BILLBOARD TELEVISION ADVERTISING VALUE (2,180 SPOTS / 140,943,540 AUDIENCE EXPOSURE)$78,000 RADIO ADVERTISING VALUE (432 SPOTS / 13,654 AUDIENCE EXPOSURE)$10,800 DIGITAL BILLBOARD VALUE (7,200,000 IMPRESSIONS)$17,500 LOS ANGELES: (10 billboards daily, rotating within a 16 billboard system) 1. I-60 & 57 2. I-10 & 605 3. I-10 & Convention Center Way 4. Sunset Blvd next to Roxy Theatre 5. Santa Monica Blvd & La Brea 6. 170 & Hollywood Blvd 7. I-5 & 710 8. 605 & Los Angeles St 9. 210 & S. Azusa Ave 10. I-60 & Fairway Drive 11. I-15 & 210 12. I-10 & Cherry Ave 13. I-15 & Milliken 14. I-5 & Scout Ave 15. 91 & Palisades Drive 16. 91 & Paseo Grande SAN DIEGO: (10 billboards daily, rotating within a 14 billboard system) 1. I-8 & 95 2. I-8 & 1st Ave 3. I-15 & 52 4. I-5 & 52 5. I-15 & Miramar Road 6. I-5 & Sorrento 7. I-8 & Waring Road 8. I-8 & 805 9. I-5 & Garnett 10. 52 & Mission Gorge 11. 125 & Lake Murray 12. 125 & University Ave 13. I-15 & Adams 14. 163 & Friars SURVEY RESULTS 202023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 SURVEY RESULTS How many years have you been attending? 0%10%20%30%40%50%60% 52%1 Year (This was my fi rst year) 2–3 Years 4–5 Years 6 or More Years 28% 12% 8% 212023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 SURVEY RESULTS How did you learn about Palm Desert Food & Wine 2023? (Please check all that apply) 0%5%10%15%20%25%30% 35%40%45% 43%Palm Springs Life Magazine Word of Mouth Email Marketing Social Media Other* Television Newspaper Orange Coast Magazine Los Angeles Magazine San Diego Magazine Digital Display Ads Billboard Radio Charity 24% 17% 12% 11% 7% 4% 3% 2% 1% 1% 1% 1% 1% *Other Includes: Past Attendee, Google Search, & El Paseo Signage 222023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 SURVEY RESULTS How would you rate your overall experience at this year’s event? 0%10%20%30%40%50% 43%Excellent Very Good Good Fair Poor 29% 19% 5% 4% 232023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 SURVEY RESULTS How likely are you to attend Palm Desert Food & Wine in the future? 0%10%20%30%40%50% 45%Defi nitely Very Likely Likely Unlikely 22% 17% 16% 242023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 SURVEY RESULTS How likely are you to recommend Palm Desert Food & Wine to a friend, family member, or colleague? 0%10%20%30%40%50%60% 54%Defi nitely Very Likely Likely Neither Likely or Unlikely Unlikely 11% 5% 9% 21% 252023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 SURVEY RESULTS What additional activities would you like to see added to the event? (Please check all that apply) 0%10%20%30%40% 37%Cooking Classes Chef Competitions Mixology Seminars Food Trucks Other* 15% 12% 12% 24% *Other Includes: Wine Comparison Classes, Hands-on Cooking Classes, More Spirits Tastings & Live Music 262023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 SURVEY RESULTS Did you stay overnight in the greater Palm Desert area? 0%10%20%30%40%50%60%70%80% 78%Yes No 22% 272023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 SURVEY RESULTS How long was your visit to greater Palm Desert area? 0%10%20%30%40%50%60% 50%2 Weeks or More 6–10 Days 2–5 Days 1 Day 9% 35% 6% 282023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 SURVEY RESULTS Did you travel here specifi cally for Palm Desert Food & Wine? If you answered “Yes,” did you add days on either end to make your stay in the greater Palm Desert area longer? 0%10%20%30%40%50%60%70% Yes No 63% 37% 0%10%20%30%40%50%60%70% Yes No 29% 71% 292023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 SURVEY RESULTS Did you fl y to greater Palm Desert to attend Palm Desert Food & Wine? 0%10%20%30%40%50%60%70%80% 90% 16%Yes No 84% Airlines Flown Include: Alaska Airlines, American Airlines, Avelo Airlines, Delta Airlines, JetBlue, Soutwest Airlines, United Airlines & WestJet 302023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 SURVEY RESULTS Did you dine out during Palm Desert Food & Wine? If you answered “Yes,” how many times did you dine out? 0%10%20%30%40%50%60%70%80% Yes No 75% 25% 1-3 4-5 6+ 68% 12% 20% 0%10%20%30%40%50%60%70%80% 312023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 SURVEY RESULTS Did you visit the El Paseo Shopping District during your stay? If you answered “Yes,” did you make any purchases? 0%10%20%30%40%50%60%70%80% Yes No 62% 38% 0%10%20%30%40%50%60%70%80% Yes No 75% 25% 322023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 SURVEY RESULTS Do you plan to attend Palm Desert Food & Wine next year? (March 22–24, 2024) 0%10%20%30%40%50%60% 70%80%90% 80%Yes No 20% SPONSORS 342023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 SPONSORS chef sponsors culinary sponsors presenting sponsor aldente sponsors media sponsor official airline sponsor sponsors and partners welcoming sponsor reserve sponsors 352023 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2023 Thank You! Let Palm Desert Food & Wine work for you – call us today PHOTOGRAPHY // TIFFANY L. CLARK // JOSE CORONA // MOLLIE KIMBERLING // CAROLINE POLLY // A1 PARTY RENTALS 303 N. Indian Canyon Dr., Palm Springs, CA 92262 // palmspringslife.com FRANK JONES President and Publisher Palm Springs Life 760-325-2333, ext 244 frank@palmspringslife.com 04/12/23 PA ULINA L ARSON Marketing Director Palm Springs Life 760-325-2333, ext 286 paulina@palmspringslife.com 222023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 How did you learn about Fashion Week El Paseo? SURVEY RE SULTS 0%10%20%30%40%50%60% 59%Palm Springs Life Magazine Word of Mouth Email Marketing Other* Social Media Television Charity Newspaper Billboard Los Angeles Magazine Orange Coast Magazine Digital Display Ads Radio 28% 22% 17% 15% 8% 4% 2% 2% 1% 1% 1% 1% *Other Includes: Past Attendee & Google Search 232023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 How would you rate your overall experience at this year ’s event? 0%10%20%30%40%50% 32% 17% 4% 1% Excellent Very Good Good Fair Poor 46% SURVEY RE SULTS 242023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 How likely are you to attend Fashion Week El Paseo in the future? 0%10%20%30%40%50% 51% 26% 13% 10% Defi nitely Very Likely Likely Unlikely SURVEY RE SULTS 252023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 How likely is it you would recommend Fashion Week El Paseo to a friend, family member, or colleague? SURVEY RE SULTS 0%10%20%30%40%50%60%70% Defi nitely Very Likely Likely Unlikely Very Unlikely 1% 5% 16% 16% 62% 262023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 What additional fashion events would you lik e to see added? 0%10%20%30%40% Trend Presentations Other* Athletic Wear Men’s Wear Bridal/Formal Wear Children’s Wear 37% 20% 4% 14% 10% 15% SURVEY RE SULTS *Other Includes: Swim & Beach Wear, Resort Wear, Cruise Fashions, Vintage, Mature Women’s Styles, Plus Size Styles & Shoes 272023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 Did you stay overnight in the greater Palm Desert area? 0%10%20%30%40%50%60% 59% 41% Yes No SURVEY RE SULTS 282023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 How long was your visit to the greater Palm Desert area? 0%10%20%30%40%50%60% 12% 12% 16% 60%2 Weeks or More 6–10 Days 2–5 Days 1 Day SURVEY RE SULTS 292023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 Did you visit Greater Palm Springs specifi cally for Fashion Week El Paseo? If you answered “Yes”, did you add days on either end to make your stay in the greater Palm Desert area longer? 0%10%20%30%40%50%60%70%80%90% 25% 75% Yes No 82% 18%Yes No 0%10%20%30%40%50%60%70%80% 90% SURVEY RE SULTS 302023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 Did you fl y to greater Palm Desert to attend Fashion Week El Paseo? SURVEY RE SULTS 0%10%20%30%40%50%60%70%80%90% 12% 88% Yes No *Airlines Flown Included: Air Canada, Alaska Airlines, Allegiant Air, Delta Airlines, Southwest Airlines, United Airlines & WestJet 312023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 Did you dine out during Fashion Week El Paseo? If you answered “Yes”, how many times did you dine out? 0%10%20%30%40%50%60%70%80%90% 88% 12% Yes No SURVEY RE SULTS 74% 10% 1–3 Times 4–5 Times 6+ Times 16% 0%10%20%30%40%50%60%70%80%90% 322023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 Did you visit the El Paseo Shopping District during your stay? If you answered “Yes”, did you make any purchases? 0%10%20%30%40%50%60%70%80%90% 72% 28% Yes No 0%10%20%30%40%50%60%70%80%90% 81% 19% Yes No SURVEY RE SULTS 332023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 Do you plan to attend Fashion Week El Paseo 2024? (March 15–21, 2024) 0%10%20%30%40%50%60%70%80%90%100% 94% 6% Yes No SURVEY RE SULTS SPONSORS 352023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 SP ONS OR S welcoming sponsor trendsetter sponsors official airline sponsordesigner sponsors media sponsor collection sponsors couture sponsors 362023 PARTNER SUMMARY // FASHION WEEK EL PASEO 2023 Tank You! Let Fashion Week El Paseo work for you – call us today PHOTOGRAPHY / YASIN CHAUDHRY / TIFFANY L. CLARK / DAVID CROTTY / NICOLE JARAMILLO JAYLIANNA MARQUEZ / ASHLEY MEJIA / JONATHAN WYNNE / A1 PARTY RENTAL 303 N. Indian Canyon Dr., Palm Springs, CA 92262 / palmspringslife.com FRANK JONES President and Publisher Palm Springs Life 760-325-2333, ext 244 frank@palmspringslife.com PAULINA LARSON Marketing Director Palm Springs Life 760-325-2333, ext 286 paulina@palmspringslife.com 04/12/23 COPS AFTER ACTION REPORT FASHION WEEK AND FOOD AND WINE EVENT FASHION WEEK; COPs provided support for the seven evenings of Fashion Shows. There was usually four COPs on duty each evening at the west entrance to the El Paseo Gardens parking structure. The nominal duty hours were from 6:00-9:30 pm. Before and after each evening the volunteers reported to the COP offices to get two pick-up trucks with safety cones, police radios, iPhones, safety vests, water and lighted wands for traffic control. Therefore, each member worked 5 hours or more. This totals at approximately 140 hours of service. Duties at the fashion events included placing cones to facilitate the safe entry and exit of vehicles from the garage and pedestrians walking to and from the event as well as shoppers and diners at the Garden’s shops and restaurants. COPs also managed the drop-off and pickup of the DIVA’s vehicles. Appreciation for what the COPs were doing was expressed by numerous Individuals. As usual at events where COPs assist with traffic control, there were a few drivers who did not appreciate our work. There were no untoward issues. FOOD AND WINE EVENTS: COPs facilitated the safe arrival and departure of guests from various Food and Wine events at the El Paseo Gardens. During these events two pick-ups and one golf cart were employed as well as the usual equipment. Duty hours for Saturday were from 10:00-3:30 (six COPs) and Sunday from 11:00-3:30 (five COPs). With time included for set up and breakdown of cones and equipment the total number of hours worked by COPs was approximately 75. As a consequence of the popularity of these events, the number of attendees seeking parking in the Garden’s garage far exceeded its capacity. As a result, COPs periodically closed access to the garage based on the available parking spaces. By doing a regular patrol of the garage using the golf cart, and communication of availability to COPs staffing the entrances, we managed to get as many vehicles parked as possible. Fortunately, the sponsors of the event had anticipated this issue and prepared guides to alternate parking which we handed out to those not able to park in the garage. As usual our efforts were greatly appreciated by many, but not all, of the attendees. There were no untoward incidents.