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Home My WebLink About03 NEC HIGHWAY 111 AT FRED WARINGFRED WARING PLAZA NEC HIGHWAY 111 AT FRED WARING PALM DESERT, CA. A Development of DSL Service Company 3501 Jamboree Road Newport Beach, CA 92658 (714) 854-3600 ■— +— — — — — — — — SBDO I TA� 189A RIV lo& 176 Iq 177 f 181 180 E I ALM vfuxUs Mro m 2M yDR CONT1RTIATION OF NIAP ® SEE OTHER SIDE 159 Ji 160 N$NUA )FEE W. At MONUMO/, Nw,o 179 162 183 212 � I'E 213 1 214 139 224 225 P224A 225A . IERNARP NAT AL E AEST r RIVERSIDE COLT' J SNUA TRW NAD(MIAL AIONwM on IIV 133A �w J .y:�fi.�ty Y •a r �� ,±. • yf++ �� S :�.�� ✓ ��I/ � AA•v�AY J 0.. `yI .*tit / ,/ y � ,- 1 t a .f. .f` S l� •f r j S AAA♦ !• {•//, � 'i. _ A,q.y�. � i � 'f s >-� '♦fit: :i �jS� '� � �� IL q "i a4°+A 'Aar°i ei s• ss e' .• F r _ \ fk* y1 a� Y _ � �.s"""�."�' r'�'� � � �"' � -. ��''��"' �"' •a -_- � ..max. a ..r-' _.' +� ,"_�'h•--,.I,.�.,,ys,�,4.y''. i7��`Px`.F - ,.. _ ��-�3.r•+ - i .e .j _ L_ yy �r1r t~ x M( T ~-� 1j w.•,Y�..V�� Ste+ r!. ~ ~ 1 JJ C I t a - a "Q- :i M I 0 Meandering Area Wr S<ulvtvre or monume siv d � /.t 2o�a // • EEL RESTAURANT !! Il 58L/i Sm� full lg, REST n1 2,000 sf hound -- RETAIL o.00n s( — II'01dg. Selbuak Meandering Sidewall -- — -- _ II JCHWAY I I /0Syb qR \ OHO 'yt� IyI I�yI 60V 100 ZW A PROJECT FOR: DSL SERVICE COMPANY sm mwa...aa..w.l, ro.e. wa<s000 rvrnp-n praq Calilpnu9]6Sa SUMMARY LANBUILDING DINEAAREA 120.33ac. 0R9,9i"` DSL COMMERCIAL CENTER PARKING PROVIDED 3020'U11( PARKING RATIOP O 4.020nalls PARKING RATIO PROVIDED 4.91/IWO Highway 1118Fred Waging Drive Palm DcSerl. California i' av 3J �9 O O y �V c ai c C A U' IN V �v CL 19 U cdf FPHN 01 '29-R9 wJb M n FA E� 9A006RAM e A f i2,00B R1 l2- ". Salxk SUMMARY IAND AREA SXI.11 x. W5,574 sf BUILDING AREA 217,B O PARKING PROVIDED I'M.11, PARKING RATIO PROVIDED 4.110/1M r � ♦ v n�� e�00BA � Ii11 i 32- 9dB. Stock HIGHWAY 111 JOSyG q11 \ 07p 0, 0Z A PROTECT FOR: DSL SERVICE COMPANY NCR T UpnY9%N DSL COMMERCIAL CENTER Highway I 116 Fred Warmg Drive Palm DRSerI, Califamia N PROJECT SUMMARY Located at the entry to the City Highway 111 at Fred Waring Drive, this planned to be a soft goods promotional and shops all having great visibility traffic flow. of Palm Desert on twenty acre site is center with majors from Highway 111 The approximately 220,000 square foot center will include up to 125,000 square feet of anchors and 95,000 square feet of shops and pads. Tenant categories of promotional anchor stores may include a national chain department store, soft goods (clothing, linens), crafts, toys, home furnishings, electronics and imports. Pad tenants will include Downey Savings, restaurants and retail shops. Just two blocks away on Highway 111 at Monterey is Palm Desert Town Center, a five department store anchored regional mall that is the focal point for a majority of regional shopping trips in the entire Coachella Valley area. F I ROADWAY VOLUMES AND RELATIVE INCREASES 1989 1992w/o 1991 with ADT Project Project Highway ill - 37,000 45,330 51,900 Fred Waring Drive - 9,500 11,640 15,580 Sources - ASL Consulting, Santa Ana, CA., from Caltrans and City of Palm Desert. 130 131 132 33 a 136 137 w n -� /.1 994nP FAA u 143 130A a 135A 137A 148 a..w 31 142' o- 136A 4 HARM i1 a149 15 e � 1 re � � mexrvx F 5g m 158 15g.nAwx 160 4 l 162'� 164 165 1 151/R w160A s 15 177 178 � a179 183 184 178 — .nsrnf. Pa roxu 169 SAN BERNARDINO CO 183A 184A SARIVERSIDf RIVERSIDE CO _ _ C00 8VB8A A TRADE AREA RSB IVI 163 xo u w 9 157 4 8 159 �osw. .xFe 160 �r " RIVERSIDE CDU TY f x .0 17B 17jA9 177 0 179 l� 180 181 183 ur• PWfHiS 0 rww 191 ax clry mxm % L.1 Axcxo IU.E202 204 AL 206 1 I • PAL oPSF i d 1 O k, �--� \ ixoro NIOIA a OA110N OF MAP weu un IER SIDE 212 213 214 2151.1216 �. nx S coAc m Jmi ,4 ilrm/ I 139 224 1 226 1 226111 1221 • 228 229 / w 4 } P Yan '# U4.tll. ti. _ 138A 224A 225A 2PRA 21 A lA 719A c n wx To ww f 236 277 238 x P zao 0 241 o 236A 237A 238A 239A A 241A SItM SFI .tt FfCFFi IPFI SMlon ne.x TRADE AREA DEMOGRAPHIC SUMMARY Trade Area Population - 238,659 Population By Age 1 - 17 yrs. - 24.1% 18 - 44 yrs. - 36.4% 45 - 65+yrs. - 39.5% Average Household Size - 2.49 persons Median Family Income - $26,230 year Housing Unit Description, 1980 Census Year Round Units - 102,171 Seasonal Units - 4,299 Total Units - 106,470 Source - Donnelley Marketing Information Services K:z6la fit- PA y� 7 lip,J4 di ' _ I A oilir h j''�ki;�yl 4 ' `r� +.4•,[.i:1 I �=3=! ii_ l� �. � ,� ; ..,,3...�-• fly i � � �,,. tJAZE, :l i d lr l' I — 4 rV, ti Mh Jj } I_ _ �{ I � , 4f u �-Y°�`�G'� �• o-ill�'' i•Jl• � ��i� II�•,� �' t},..�4_� •,,=;."s'•'_ I -'�ir' ! �, 9 �F 11�•r�! til�'Si -rl�.. r---- -- -�--- •- •gym-•r-a `' •` � I;� � 111 r`�- � ! f Ajl I•I �l• Ini� �' ; J I'll I`'1� ti��' ', _-_.� •l I •_5"- Illllt Il �F.�ry, : it �r� l�• y w'� l i . I i• SL 51 411 Ili�4� VIV Ili ` �•1—� 1 "kj�► I R. I'� tilf�I I.17 r lii�=l��i q •li--� '!i� �'I !i t:�ll ' I'rr�.l' s I�il _ �1— r. i•W. � _ _ s• Y iR 'U''t, f{l , •�,} w� f ill l� �•, ,,111' t�� r� I ' �`6--- IIt � �?�F C�� . , ,• ,.i ��r I I . C.7— AREA COMPETITION MAP KEY 1. LOEHMANN'S PLAZA NEC Palm Canyon Drive at Highway 111 Palm Springs Loehmann's 2. DESERT FASHION PLAZA Palm Canyon Drive between Amado 6 Andreas Palm Springs Saks, I. Magnin, Bullocks Wilshire 3. PALM SPRINGS MALL SWC Taquitz McCallum Way at Farrell Palm Springs K Mart, Walker Scott, Millers Outpost 4. FREESTANDING TARGET On North side of Highway 111, East of Cree Road Cathedral City Target 5. CANYON PLAZA SOUTH On South side of Highway 111, East of Cree Road Cathedral City Aaron Brothers 6. RETAIL GROUPING On the South side on Highway 111, West of Cathedral Canyon Drive Cathedral City McMahans, Pier 1 7. FREESTANDING PACE, KMART NEC Date Palm Drive at Gerald Ford Drive Cathedral City Pace, Kmart 8. PROPOSED PRICE CLUB, HOME CLUB NWC Monterey Avenue at Dinah Shore Drive County Strip Price Club, Home Club 9. Retail Grouping On South side of Highway 111, East of Bob Hope Rancho Mirage Krauses Sofa Factory, Stylus Furniture, R.B. Furniture 10. Ill Town Center NWC Town Center Drive at Highway 111 Palm Desert Marshall's, Cost +, Linens 'n Things 11. PALM DESERT TOWN CENTER NWC Highway 111 at Monterey Avenue Palm Desert Robinson's, J.C. Penney, Bullocks Wilshire, May Co., Bullocks 12. PALMS TO PINES EAST SWC Highway 111 at Monterey Avenue Palm Desert Big 5 Sporting Goods 13. INDIO FASHION MALL SEC Munroe at Highway ill Indio Harris Company, J.C. Penney UUNNtLLtY MAKKEIING INFORMATION SERVICES A COMPANY OF THE DUN & BRADSTREET CORPORATION ISL SERVICE CO AMERICAN PROFILE 07/06/89 AREA 1 = WARING PLAZA -PALM DESERT, CA ***PROFILE REPORT (1)*** AREA 1 RIVATE SECTOR EMPLOYMENT 65488 -OCIO-ECONOMIC STATUS INDICATOR 51 OPULATION: 1993 PROJECTION 274922 1988 ESTIMATE 238659 1980 CENSUS 174275 1970 CENSUS 111969 PERCENT CHANGE, 1970-1980 55.6 PERCENT CHANGE, 1980-1988 36.9 988 POPULATION BY RACE: % WHITE 80.5 BLACK 2.9 % OTHER 16.6 % SPANISH 28.7 1988 POPULATION BY AGE: % 0 - 5 8.4 6 - 13 10.3 % 14 - 17 5.4 18 - 24 10.8 25 - 34 14.4 % 35 - 44 11.2 45 - 54 8.7 % 55 - 64 11.1 65 + 19.7 MEDIAN AGE TOTAL POPULATION 35.6 MEDIAN AGE ADULT POPULATION 46.8 980 % HIGH SCH GRADS OR SOME COLLEGE 54.9 1980/. COLLEGE GRADUATES 13.1 -980 MEDIAN SCHOOL YEARS COMPLETED 12.54 nOUSEHOLDS: 1993 PROJECTION 114457 1988 ESTIMATE 97115 1980 CENSUS 67521 1970 CENSUS 39570 PERCENT CHANGE, 1970-1980 70.6 PERCENT CHANGE, 1980-1988 43.8 -980 HOUSEHOLD POPULATION 167926 980 HOUSEHOLDS W/ CHILDREN UNDER 18 20347 1980 HOUSEHOLDS W/ PERSONS OVER 65 22480 1. 0. 0 : DEFINITION BY ZIPCODE COPYRIGHT 1988 D.M.I.S ALL RIGHTS RESERVED (800) 527 - DMIS I nnIMCI Alva INrUKPIH I lUN StRVICES A COMPANY OF THE DUN & BRADSTREET CORPORATION DSL AREA SERVICE CO 1 = WARING PLAZA -PALM DESERT, CA AREA 1 1980 FAMILY POPULATION 143058 1980 NON -FAMILY POPULATION 24868 1980 GROUP QUARTERS POPULATION 6349 1980 AVERAGE HOUSEHOLD SIZE 2.49 1980 AVERAGE FAMILY SIZE 3.05 1980 FAMILY HOUSEHOLDS 46949 1980 NON -FAMILY HOUSEHOLDS 20572 1988 HOUSEHOLD INCOME: %S 0 - S 7,499 13.8 $ 7,500 - S 9,999 7.3 *10,000 - *14,999 12.1 $15,000 - *24,999 21.0 *25,000 - *34,999 13.4 % *35,000 - *49,999 13.7 S50,000 - S74,999 10.1 *75,000 + 8.7 1993 MEDIAN HOUSEHOLD INCOME $28234 1988 MEDIAN HOUSEHOLD INCOME 523018 1980 MEDIAN HOUSEHOLD INCOME $14756 1980 AVERAGE HOUSEHOLD INCOME *21363 1988 AGGREGATE HOUSEHOLD INCOME (8000) 3489380 1980 PER CAPITA INCOME 6 8590 1988 MEDIAN FAMILY INCOME $26320 1980 MEDIAN FAMILY INCOME 616873 1980 AVERAGE FAMILY INCOME 524429 1980 AGGREGATE FAMILY INCOME ($000) 1146910 1980 HOUSING UNIT COUNTS: TOTAL UNITS 106470 YEAR ROUND UNITS 102171 OWNER OCCUPIED 44888 RENTER OCCUPIED 22633 VACANT 346SO SEASONAL UNITS 4299 1980 HOUSING UNIT PERCENTS: % YEAR ROUND OF TOTAL UNITS 96.0 % OWN-OCC OF YEAR ROUND UNITS 42.2 RENT-OCC OF YEAR ROUND UNITS 21.3 VACANT OF YEAR ROUND UNITS 32.5 SEASONAL OF TOTAL UNITS 4.0 CONDOMINIUM OF YEAR ROUND UNITS 15.5 1. Q. 0 : DEFINITION BY ZIPCODE AMERICAN PROFILE 07/06/89 ***PROFILE REPORT (2)*** COPYRIGHT 1988 D.M.I.S ALL RIGHTS RESERVED (800) 527 - DMIS UUNNtLLtr MARKETING INFORMATION SERVICES A COMPANY OF THE DUN & BRADSTREET CORPORATION DSL SERVICE CO AREA 1 = WARING PLAZA -PALM DESERT, CA 1980 CONDOMINIUMS: TOTAL UNITS /. OWNER OCCUPIED RENTER OCCUPIED VACANT 1980 UNITS AT ADDRESS: /. 1 UNIT 2-9 UNITS /. 10+ UNITS /. MOBILE HOMES 1980 MEDIAN HOME VALUE 1980 MEDIAN MONTHLY RENT 1980 AVERAGE CONDOMINIUM VALUE 1980 OCCUPATION: TOTAL CIVIL LABOR FORCE /. UNEMPLOYED TOTAL EMPLOYED MANAGERIAL/PROFESSIONAL /. TECHNICAL/ADMINISTRATIVE /. SALES WHITE COLLAR PRODUCTION/CRAFT/REPAIR MACHINE OPERATORS /. LABORERS/TRANSPORTATION WKRS/ETC /. BLUE COLLAR % FARM/FORESTRY/FISHERY WORKERS SERVICE WORKERS 1. 0. 0 : DEFINITION BY ZIPCODE AREA 1 16494 22.5 5.7 71.8 68.7 9.5 8.6 13.2 S 63547 $245 $130003 69853 6.5 65323 20.8 15.6 14.0 50.4 14.2 2.3 8.3 24.8 8.3 16.5 AMERICAN PROFILE 07/06/89 ***PROFILE REPORT (3)*** COPYRIGHT 1988 D.M.I.S ALL RIGHTS RESERVED (800) 527 - DMIS