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Home My WebLink About2022-01-20 EPPBID Regular Meeting MinutesCITY OF PALM DESERT EL PASEO PARKING & BUSINESS IMPROVEMENT DISTRICT BOARD MINUTES THURSDAY, January 20, 2022 — 8 A.M. ZOOM MEETING I. CALL TO ORDER Patrick Klein called the meeting to order at 8:04 a.m. II. ROLL CALL Present: Elyssa Goldberg Dennis Flaig-Moore Patrick Klein Susan Stauber Christine Stein — Late arrival Sonja Campbell — Late arrival Absent: David Fletcher City of Palm Desert Staff Present: Thomas Soule, Public Affairs Manager Vanessa Mager, Management Analyst, Public Affairs Deborah Glickman, Business Advocate, Economic Development Also Present: Mayor Jan Harnik, City of Palm Desert Stephanie Greene, FG Creative Paulina Larson, Palm Springs Life Lisa Dempton, A Gallery Fine Art Randy Florence, Palm Desert Area Chamber of Commerce Davis Meyer, Visit Greater Palm Springs Dawn McCoy, Dawn McCoy Media Amy Smith, Chartwell Properties Michael Murray, Hotel Paseo Cathy Green, Allied District Properties Carol, unknown Cheryl Hernandez, Gucci Jacob Kendrick, Hotel Paseo Frank Jones, Palm Springs Life Page1 of 6 Lisa Barbato, FG Creative Paul Goodman, Allied District Properties Samuel Heaton, Coda Gallery Chris Clemens, FG Creative Deputy Steven Nelson, Riverside County Sheriff's Department Liz Utley, Palm Springs Life Taly Fantini, Palm Springs Life III. CONSENT ITEMS A. Approval of the Minutes of the El Paseo Parking & Business Improvement District Regular Meeting of November 18, 2021. Mr. Klein asked that the following corrections be made: 1. Item I. Call to Order was Patrick Klein not Christine Stein. 2. Item II. Those Present listed Cathy Green as representing Coda, but is the representee for Allied District Properties and El Paseo Square 3. Next meeting date updated from January 20, 2021, to January 20, 2022. Rec: Approved A motion was made by Flaig-Moore and seconded by Stauber to accept and approve the minutes with the noted corrections. Motion passed with a 5-0-2 vote; with Goldberg, Stein, Stauber, Klein, & Flaig-Moore, voting in favor; none against and Campbell and Fletcher absent. Approval of the Financial Statements of the El Paseo Parking & Business Improvement District Regular Meeting of November 18, 2021. Mr. Klein noted that in looking at the fiscal year comparisons the numbers look grim and asked for an explanation on the financials. Thomas Soule explained that expenses have increase this year over last, as the Board was in a holding pattern in 2021 due to COVID. The expected increase in revenue/sales has not kept paced with projections, but the Board is in good shape at the moment. Mr. Klein and the Board were satisfied with the response. A motion was made by Stein and seconded by Flaig-Moore to accept and approve the financials. Motion passed with a 5-0-2 vote; with Goldberg, Stein, Stauber, Klein, & Flaig-Moore, voting in favor; none against and Campbell and Fletcher absent. Page 2 of 6 IV. PARTNER UPDATES A. City of Palm Desert Lupine Plaza Presented by Deborah Glickman - A subcommittee has been formed and is working with the consultant/designer MIG to support a design concept that meets all the stakeholders needs, which will be presented to the City Council at an upcoming Council meeting for their review and approval. Members of the community are encouraged to find out more information about the project on the EngagePalmDesert.com community engagement website. PPE — The City still has face masks and hand sanitizers on hand. Businesses are encouraged to reach out to Deborah directly should they need any of these resources. Deborah is handling deliveries and in doing so is also working on a quick business survey. Also noted was the Palm Desert Area Chamber of Commerce has N95 face masks available to businesses who need them. President's Plaza Construction — City representative not available for presentation, but Thomas Soule did open the room for questions. Deborah did note that the East parking lot has been paved and the West parking lot is under way. Courtesy Cart Shuttles continue to run from 8:30am-9:OOpm and is a means of getting customers to restaurants and shops. Mayor Harnik interjected with additional information regarding 18 septic tanks that were uncovered during the construction, which is now requiting additional support from CVWD. Currently they are having supply chain issues, which is what has pushed the project back. Updated completion date is now the end of February for paving and stripping, with the aesthetics to follow. Stephanie Green presented the results of a holiday promotion campaign to assist the stores affected by the construction. Panther 5K — Mr. Klein reminded the group that the annual Panther 5K is back and will kick off at 8am. Street closure is from 5am — 11am on Sunday, January 23. Palm Springs Life: Events Update presented by Paulina Larson. Palm Springs Life (PSL) continues to move forward at full force with Palm Desert Fashion Week & Palm Desert Fashion Week. Ticket for both events are both on sale. Currently DIVA ticket sales are ahead from prior years. Some program changes have been made, including for the first time ever a two - show evening. PSL is seeking in-store events and programs that are taking place on El Paseo during both events, as a means of assisting the businesses on El Paseo to gain more exposure. Deputy Nelson, Riverside County Sheriff's Department — Deputy Nelson presented an overview of what the Business District Team (BDT) does. Page 3 of 6 The Team currently consists of Deputy Nelson and Deputy Potter, with the City actively researching the addition of another Deputy to the team. The BDT oversees the Hwy 111 corridor, including El Paseo and San Pablo. Deputy Nelson also shared ways that businesses can assist the Sherriff's Dept. in stopping crime, with the main way being reporting the crime. V. OLD BUSINESS A. Agency Update — Update presented by Stephanie Greene. Mrs. Greene noted that she has step away from CV Strategies and has relaunched FG Creative. She is currently working with Thomas to have contracts reassigned as of January 1, 2022. November/December Marketing Report Update, Group presentation by FG Creative - Presented the marketing report that will be sent via Google Doc, as the presentation is too larger to email. During the November/December the four core annual objectives really exploded. Core Objectives for the Year: 1. Explode awareness of the Brand 2. Continue focus on merchant relations 3. Renew and expand partnerships 4. Curate Activations on El Paseo A full overview of social media analytics was presented with all metrics seeing a huge increase over both months. Item E. Event Location & Host Confusion was moved up. Discussion occurred about the confusion from the Dec. 3rd event, as folks were confused as to where events were located. Direction was given that event hosts/businesses should ensure that they are more thoughtful and intentional with their publication of event locations. Paulina Larson gave brief highlights on website, e-newsletter, holiday gift guide, online directory, and other media analytics. Davis Meyers gave brief highlights on Visit Greater Palm Springs landing page and business listings analytics. Numbers are seeing a slow increase but is very encouraging. A quick overview of social media, blogs and additional PR recap was also shared. FY 21/22 Budget Update — Discussion started by Ms. Greene mentioned that this item does not need to be discussed as there are no additional funds available to complete some of the Board's "Wish List" items. El Paseo Pop -ups Jan. — April - As mentioned during Item B. Page 4 of 6 November/December Marketing Report and Update, the Special Event committee will meet to discuss ideas. E. Event Location & Host Confusion — Moved up to item B discussion. VI. NEW BUSINESS A. Agency RFP Process for FY 22/23 — Thomas Soule discussed the need to go out for RFP, as the current creative marketing contract is set to end. This will be a one-year contract with two one-year renewals. This year included in the RFP will be a list of what the Board is trying to achieve for the street, so that during the interview process the different firms can present their plan on how to meet those objectives. The proposed timeline for this process is outlined below: Jan. 20th — Feb. 16th — Board members to send a list of goals and objectives that they would like to see happen in the next 3 years. Feb. 17th Board Meeting - All goals will be presented and considered to create a condense list, which will be included in the RFP. About Feb 24th — RFP to be published Mar. 18th - RFP's due to the City for consideration First week of April — Interviews held No questions and Board agreed with the goal and objective ideas and timeline. VII. ORAL COMMUNICATIONS Randy Florence from the Palm Desert Area Chamber of Commerce announced that the Chamber does have N95 masks as well as hand sanitizer, which they are happy to deliver to businesses as needed. Mr. Florence also noted the save the date for the 2022 Annual Palm Desert Golf Cart Parade is set for Sunday, October 30, 2022. Second item is the next Chamber Mixer will be held on Friday, Feb 18th at the Gardens lawn area. VIII. REMARKS A. City of Palm Desert. None B. Board Members. None IX. NEXT MEETING: Page 5 of 6 The next meeting was confirmed for February 17, 2022, 8 a.m. X. ADJOURNMENT With board concurrence, the meeting was adjourned at 9:25 a.m. Vanessa Mager, Interim Recording Secretary Page 6 of 6